The PRWIRE Press Releases https:// 2003-01-22T14:00:00Z Foursticks Lures Global Deal Maker to Head International Operations 2003-01-22T14:00:00Z foursticks-lures-global-deal-maker-to-head-international-operations Australian network performance specialist Foursticks has recruited a globally recognised expert in international channel development to lead its push into Asia. Vice President Sales & Marketing David Runacres will head the Adelaide-based companys new office in Singapore. The former Vice President of International Distribution at Business Objects, Mr Runacres said his initial focus is to establish sales channels with network service providers and partnerships with network equipment manufacturers in Singapore, Greater China and Korea for the companys real-time network monitoring and control products. Every kind of enterprise relies on the network, but its being steadily choked by unsanctioned use, from spam to recreational activities like music and video downloads, Mr Runacres said. Foursticks has come up with a software based solution that can be implemented on a wide range of hardware platforms, such as routers, set-top boxes and even handheld devices. Equipment manufacturers, network service providers and telecommunications related companies have already demonstrated strong interest. Mr Runacres brings more than 18 years of IT industry experience to Foursticks, including extensive experience and contacts in the Asian region. He has an enviable track record, having helped build multimillion dollar businesses in Singapore, Japan and Hong Kong for companies such as Business Objects, Sequent and Hypercom. At Business Objects, a global leader in business intelligence software, Mr Runacres was responsible for sales channels throughout Asia Pacific, Middle East, Africa, Eastern Europe and Latin America. During his tenure, annual revenues grew by 300 percent. Foursticks Chief Executive Officer Mr David Bohn said Mr Runacres success could be attributed to his commitment to bringing value to customers and partners, combined with his understanding of the different cultures of the Asia Pacific region. David is well versed in architecting and managing viable, fast-growing global channels, Mr Bohn said. The Foursticks business model is an excellent match for his skills and he brings a very strong Asia focus to the company. ABOUT FOURSTICKS Foursticks was founded in 2000 in Adelaide, South Australia, to develop technologies that optimize network performance in a world economy that relies on computer networks. The companys research and development is conducted in Australia. Sales offices and agencies have been established in Singapore, China, Australia and the USA for the companys flagship product, Foursticks NP. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for enterprises, schools, universities and government departments. The software allows the network owner to give priority to the applications that bring most value to the business. www.foursticks.com New appointment - Network congestion costs millions, says new Foursticks State Manager 2002-11-13T20:13:00Z new-appointment-network-congestion-costs-millions-says-new-foursticks-state-manager Real-time network performance monitoring and control could save companies millions of dollars, according to Martin Sheahan, the new State Manager of Victoria for Australian network performance software company, Foursticks. Mr. Sheahan, former Southern Regions Manager for Nortel Networks Australian Enterprise Division, has joined Foursticks to focus on providing enterprise customers with a solution to a growing problem with next generation networking congested networks sapping productivity and costing companies millions of dollars. The issue of network performance is well known within companies providing network products, Mr. Sheahan says. However its also well known that the forklift approach to the problem bringing in truckloads of bandwidth isnt even a 'Band-Aid' solution. A recent Gartner analysis shows that by 2006 the corporate WAN budget will double. Based on a conservative estimate, the study reveals enterprise bandwidth needs will rise by 14 to 16 times in the next three years to meet the needs of corporate WAN users. What the Foursticks NP software does is create express lanes through networks, Mr. Sheahan says. When you talk to enterprise customers, they get the idea immediately. They recognise that delivering guaranteed service levels to internal clients is a key business issue. A network and communications specialist with more than 14 years experience, Mr. Sheahan says he has made the move to Foursticks based on the potential in the network performance market and on the enthusiasm and professionalism of the companys international team. I have worked for several multinationals and its a good feeling to be building something in Australia and not depend on our masters in the US or Europe, Mr. Sheahan says. The team has a range of extraordinary credentials to do the job, and the calibre of their existing customers such as Bridgestone, Santos and BRL Hardy is a graphic demonstration of their ability and the products future. ABOUT FOURSTICKS Whats Your Network Performance Strategy? Foursticks operates in the fast-growing sector of Business Technology Optimisation. The company's flagship product, Foursticks NP, creates expressways for real-time business critical applications on existing corporate networks. Foursticks NP is open systems software that doesnt require the purchase of proprietary hardware. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for blue-chip enterprises as well as schools, universities and government departments. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded a Commonwealth R&D Start Grant for the development of its core technology. The company was selected as one of Australias top 10 hot IT companies from a field of 100 in the Austrade Euro high-tech tour competition in October 200 and in November, 2002, CEO David Bohn was selected as Deloitte South Australian Innovator of the Year for his vision and ability to create wealth from intellectual capital. New appointment - Foursticks Snares Top Networking Talent 2002-11-13T20:03:00Z new-appointment-foursticks-snares-top-networking-talent Mr. Dennis Letizia, former Cisco Systems senior systems engineer, has joined South Australian network performance company Foursticks as Technical Marketing Engineer. A network management technologist and architect over the past 15 years, Mr. Letizia says the strength of Foursticks vision and the ability of its Foursticks NP platform to solve difficult technical problems associated with Internet-based networks attracted him to the company. After dealing with these problems for some years, I was pleasantly surprised at the ability of Foursticks NP to monitor, adjust and report on network performance in real time, Mr. Letizia says. Another key influencing factor in my decision to join Foursticks is that I know the excellence developed here will be of benefit to Australia and our IT industry. Mr. Letizias track record includes developing physical and wireless network management solutions for technology and telecommunications leaders such as Cisco Systems, Sun Microsystems and Telstra. Dennis experience enables him to provide guidance in the development of technical solutions that consider each of our customers unique business and system requirements, says Foursticks CEO David Bohn. His depth and breadth of skills will be of major benefit in developing our company as a force to be reckoned with in the network performance sector. ABOUT FOURSTICKS Whats Your Network Performance Strategy? Foursticks operates in the fast-growing sector of Business Technology Optimisation. The company's flagship product, Foursticks NP, creates expressways for real-time business critical applications on existing corporate networks. Foursticks NP is open systems software that doesnt require the purchase of proprietary hardware. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for blue-chip enterprises as well as schools, universities and government departments. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded a Commonwealth R&D Start Grant for the development of its core technology. The company was selected as one of Australias top 10 hot IT companies from a field of 100 in the Austrade Euro high-tech tour competition in October 200 and in November, 2002, CEO David Bohn was selected as Deloitte South Australian Innovator of the Year for his vision and ability to create wealth from intellectual capital. Foursticks Snares Top Networking Talent 2002-11-13T14:00:00Z foursticks-snares-top-networking-talent Mr. Dennis Letizia, former Cisco Systems senior systems engineer, has joined South Australian network performance company Foursticks as Technical Marketing Engineer. A network management technologist and architect over the past 15 years, Mr. Letizia says the strength of Foursticks vision and the ability of its Foursticks NP platform to solve difficult technical problems associated with Internet-based networks attracted him to the company. After dealing with these problems for some years, I was pleasantly surprised at the ability of Foursticks NP to monitor, adjust and report on network performance in real time, Mr. Letizia says. Another key influencing factor in my decision to join Foursticks is that I know the excellence developed here will be of benefit to Australia and our IT industry. Mr. Letizias track record includes developing physical and wireless network management solutions for technology and telecommunications leaders such as Cisco Systems, Sun Microsystems and Telstra. Dennis experience enables him to provide guidance in the development of technical solutions that consider each of our customers unique business and system requirements, says Foursticks CEO David Bohn. His depth and breadth of skills will be of major benefit in developing our company as a force to be reckoned with in the network performance sector. ABOUT FOURSTICKS Whats Your Network Performance Strategy? Foursticks operates in the fast-growing sector of Business Technology Optimisation. The company's flagship product, Foursticks NP, creates expressways for real-time business critical applications on existing corporate networks. Foursticks NP is open systems software that doesnt require the purchase of proprietary hardware. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for blue-chip enterprises as well as schools, universities and government departments. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded a Commonwealth R&D Start Grant for the development of its core technology. The company was selected as one of Australias top 10 hot IT companies from a field of 100 in the Austrade Euro high-tech tour competition in October 200 and in November, 2002, CEO David Bohn was selected as Deloitte South Australian Innovator of the Year for his vision and ability to create wealth from intellectual capital. www.foursticks.com Network congestion costs millions, says new Foursticks State Manager 2002-11-13T14:00:00Z network-congestion-costs-millions-says-new-foursticks-state-manager Real-time network performance monitoring and control could save companies millions of dollars, according to Martin Sheahan, the new State Manager of Victoria for Australian network performance software company, Foursticks. Mr. Sheahan, former Southern Regions Manager for Nortel Networks Australian Enterprise Division, has joined Foursticks to focus on providing enterprise customers with a solution to a growing problem with next generation networking congested networks sapping productivity and costing companies millions of dollars. The issue of network performance is well known within companies providing network products, Mr. Sheahan says. However its also well known that the forklift approach to the problem bringing in truckloads of bandwidth isnt even a 'Band-Aid' solution. A recent Gartner analysis shows that by 2006 the corporate WAN budget will double. Based on a conservative estimate, the study reveals enterprise bandwidth needs will rise by 14 to 16 times in the next three years to meet the needs of corporate WAN users. What the Foursticks NP software does is create express lanes through networks, Mr. Sheahan says. When you talk to enterprise customers, they get the idea immediately. They recognise that delivering guaranteed service levels to internal clients is a key business issue. A network and communications specialist with more than 14 years experience, Mr. Sheahan says he has made the move to Foursticks based on the potential in the network performance market and on the enthusiasm and professionalism of the companys international team. I have worked for several multinationals and its a good feeling to be building something in Australia and not depend on our masters in the US or Europe, Mr. Sheahan says. The team has a range of extraordinary credentials to do the job, and the calibre of their existing customers such as Bridgestone, Santos and BRL Hardy is a graphic demonstration of their ability and the products future. ABOUT FOURSTICKS Whats Your Network Performance Strategy? Foursticks operates in the fast-growing sector of Business Technology Optimisation. The company's flagship product, Foursticks NP, creates expressways for real-time business critical applications on existing corporate networks. Foursticks NP is open systems software that doesnt require the purchase of proprietary hardware. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for blue-chip enterprises as well as schools, universities and government departments. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded a Commonwealth R&D Start Grant for the development of its core technology. The company was selected as one of Australias top 10 hot IT companies from a field of 100 in the Austrade Euro high-tech tour competition in October 200 and in November, 2002, CEO David Bohn was selected as Deloitte South Australian Innovator of the Year for his vision and ability to create wealth from intellectual capital. www.foursticks.com US Angels Back Foursticks Network Performance 2002-11-13T14:00:00Z us-angels-back-foursticks-network-performance An ace international management team has helped Australian network performance specialist Foursticks secure US angel funding, while other start-ups struggle to attract venture capital. The two-year-old company, founded on private equity and a Federal R&D Start grant project, has developed Foursticks NP, software that guarantees the performance of business critical applications on networks by allowing urgent data to be prioritised. Foursticks has trawled the globe to attract a management team and advisory board with an extraordinary track record in telecommunications, venture capital and the marketing of global products. These include expatriate South Australian Alan Noble, a Silicon Valley veteran who discovered Foursticks at the World Congress on Information Technology, held in Adelaide early this year. Foursticks was a winner of the national Secrets of Australian IT search, enabling CEO David Bohn to present to an international audience of executives and investors at the worlds premier technology conference. I was immediately impressed by Daves vision of a global company based in Australia, Mr Noble says. But what motivated me was the Foursticks NP product, which does for networks what traffic lights and lanes do on highways, prioritising access to emergency vehicles. The evolution of enterprise computing over the last decade began with the rush to connect staff to each other and the world; then enterprises began to deploy resource hungry applications for improved productivity across networks. Ironically, this has led to the optimisation of network performance becoming a crucial issue, in particular at a time when skilled network management personnel are at a premium. The productivity lost due to network performance problems is costing companies millions of dollars, Mr Noble says. Computer systems are more powerful yet systems are slowing down. Telecommunications spend is out of sync with ROI. Mr Noble has not only taken the central role of chief technology officer at Foursticks, but has brought together a consortium of US investors to back the rapidly growing venture. I had to prove the technology to myself first, then it was easy to sell the idea to others, he says. Mr Noble has extensive experience in running technology companies, as well as capital raising. Educated in Adelaide and California, he left a Silicon Valley software engineering job to found his own company, NetMind, in the nearby coastal town of Santa Cruz. He was head of engineering when the company was acquired four years later in a $US 400 million trade sale to Pumatech, NASDAQs top performing stock in 1999. I love the energy of building a start-up business and I was keen to find a region where the economy is on a growth curve, Mr Noble says. Australia is the quiet achiever in IT Im happy to be able to put something back and to have a role in building wealth in my home country. Media Contact details: To arrange an interview with Foursticks CTO Alan Noble, or to request photographs, please call 08 8338 5500. About Foursticks Foursticks is a global leader in the fast-growing sector of Business Technology Optimisation. The companys flagship product, Foursticks NP, guarantees Network Performance and prioritises business critical applications on existing networks. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded an R&D Start Grant for the development of its core technology. The company was selected from a field of 100 in the Austrade Euro high-tech tour competition in October 2001, and won the Secrets of Australian IT and Deloitte Rising Star awards in 2002. Foursticks NP improves the performance of networks and cuts communication costs by scheduling, slicing and interleaving information according to business requirements. The product provides network visibility, including real-time monitoring, fault analysis, and service level agreement verification to enterprise customers that include Bridgestone, Santos, and BRL Hardy. Foursticks opened a Singapore sales office in October 2002. www.foursticks.com Foursticks CEO named Deloitte South Australian Innovator of the Year 2002-11-13T14:00:00Z foursticks-ceo-named-deloitte-south-australian-innovator-of-the-year David Bohn, CEO of network performance specialist Foursticks, was named Deloitte South Australian Innovator of the Year at the annual iBall Innovators and Investors Dinner, held at Adelaide Convention Centre last night. An engineer who has helped develop emerging products for some of worlds biggest technology brands, Mr Bohn won the award for his leadership role in building the fast-growing Adelaide company, which has developed software that creates express lanes through networks for business critical applications. Stephen Harvey, Deloitte Corporate Finance Partner and one of the award judges, said the Deloitte South Australian Innovator of the Year sought to recognise people who turn intellectual capital into wealth. "Innovation is much more than creating new ideas and business concepts, Mr Harvey said. What sets one idea apart from another is the people behind it. This year's winner, David Bohn, is an outstanding example of homegrown talent. His ideas, passion and commitment to developing a team of exceptionally talented people have helped drive Foursticks to become a true leader in the international IT marketplace." Mr Bohns passion to build a global brand based in South Australia has attracted the cream of the ICT crop, including Adelaide-born, ex Silicon Valley success story Alan Noble, who joined the company after meeting Mr Bohn at the World Congress on IT 2002, held in Adelaide in March. Foursticks has also snared two leading players in the network industry. Martin Sheahan, former Southern Region Manager for Nortel Networks Australias Enterprise Division, has joined Foursticks as State Manager, Vic, while former Cisco senior systems engineer Dennis Letizia has taken the role of Technical Marketing Engineer. Foursticks has raised early stage seed funding from Australian and US investors and is now building the channel to take its product to market in Australia, Asia and the US. We create and then commercialise technologies and our way of doing that is to attract the best of the best, Mr Bohn says. You dont need to work overseas for very long before you meet world class Australians. Were keen to invest in the local industry and attract international talent back to Adelaide. Customers using Foursticks NP include BRL Hardy, Santos, Bridgestone, Seely International, government departments and schools, with product trials under way throughout Asia. ABOUT FOURSTICKS Whats Your Network Performance Strategy? Foursticks operates in the fast-growing sector of Business Technology Optimisation. The company's flagship product, Foursticks NP, creates expressways for real-time business critical applications on existing corporate networks. Foursticks NP is open systems software that doesnt require the purchase of proprietary hardware. Foursticks NP provides network performance control, including real-time monitoring, fault analysis, and service level agreement verification, for blue-chip enterprises as well as schools, universities and government departments. Founded in Adelaide, South Australia, in 2000, Foursticks was awarded a Commonwealth R&D Start Grant for the development of its core technology. The company was selected as one of Australias top 10 hot IT companies from a field of 100 in the Austrade Euro high-tech tour competition in October 2000 and in November, 2002, and has won 4 finals placings in the Australian Information Industry Association iAwards to be announced next year. www.foursticks.com