The PRWIRE Press Releases https:// 2019-09-19T01:48:44Z First-ever Australian Edition of Cvent Planner Sourcing Report Highlights Continued Event Industry Growth and Key Factors That Influence Venue Selection 2019-09-19T01:48:44Z first-ever-australian-edition-of-cvent-planner-sourcing-report-highlights-continued-event-industry-growth-and-key-factors-that-influence-venue-selection Cvent, a market leader in events and hospitality technology, released the results of its first-ever Australian edition of the annual Cvent Planner Sourcing Report. The report outlines the results of a survey among planners from more than 100 organisations and explores how meeting planners source venues and what influences their decision-making. This is the fifth year that Cvent has delivered the report, but it is the first year the company has unveiled a report exclusive to the Australian market. The findings offer Australian hospitality professionals the key insights and data they need to improve their services and attract a greater share of the local business events market. The report was launched at the AACB Annual Conference: Destination Business Events in Melbourne. In the report, event planners revealed how they allocate their event budgets: 96% of planners spend a majority of their budgets on sourcing quality venues, while 76% and 68% spend on providing better onsite experiences – including food and beverage and promoting their event through digital marketing campaigns, respectively. Planners also revealed that while their budgets have not increased significantly year-over-year, event attendance has, meaning planners are under added pressure to create compelling, tightly managed, and financially successful event experiences. “This is the first time we've released an Australia Edition of the Cvent Planner Sourcing Report, which highlights the growing impact that business events have in the region,” said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. “The results from this year’s report help to uncover important factors that influence the venue sourcing process. For example, while event budgets are not increasing for Australian event organisers, expectations are higher than ever for them to deliver an impactful experience. The hoteliers who are able to take these insights and apply the findings to their MICE sales and marketing strategies are the ones who will reap the benefits." Additional findings from the report include: Event professionals are planning more events than ever before – which means that there are more opportunities for venues and hotels. Over 70% of respondents say they organise more than eleven events each year, while 10% said they organise more than fifty events a year. 45% of respondents said attendance has increased at most of their primary meeting types. Venue sourcing continues to go digital. With the right online presence and digital marketing tools, hoteliers have a unique opportunity to influence a planner’s venue selection. 50% of respondents said that corporate websites, search engines, and online sourcing tools influence their sourcing decisions. 30% of respondents utilise smartphones and tablets to source venues. Hotels need to optimise their mobile presence and better integrate technology into their sales, marketing, and event support processes. Event planners frequently seek assistance from external resources, highlighting the importance for hotels and venues to build and maintain strong relationships with the wider business events industry stakeholders. 70% of survey respondents said that they work with external planning or destination-related organisations, including: Professional conference organisers (41%) Convention and Visitors Bureaus (23%) Destination Management Companies (6%) Though planners remain sensitive to costs, other factors including space layout, location, and brand reputation are important. 71% of planners expect cost savings of at least 6% before considering a switch to their second-choice venue. Nearly 50% expect a cost-savings of at least 10% before considering a switch to their second-choice venue. This demonstrates that planners are willing to invest more if they believe a venue can provide their organisation with a memorable event experience. Hotel professionalism helps to retain planner loyalty and is a key part of the selection process, while meeting space layout is also a key factor. Planners ranked hotel professionalism (36%) higher than venue cost (33%), booking experience (20%), and available dates (16%). 49% of respondents rank size and adequacy of meeting space as the most important factors when considering whether to return to a venue. The full Cvent 2019 Event Planner Sourcing Report for Australia can be read here. -ENDS- To receive the full Cvent 2019 Event Planner Sourcing Report for Australia, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 Yvette Schlegelmilch, Account Manager, Zadro | yvette@zadroagency.com.au +61 2 9212 7867 About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than USD $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit https://www.cvent.com/au/hospitality-cloud. About Cvent Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Cvent Expands its Exclusive For Dummies® Series with Strategic Meetings Management For Dummies® and Event Marketing Strategy For Dummies® 2019-09-13T02:07:17Z cvent-expands-its-exclusive-for-dummies-r-series-with-strategic-meetings-management-for-dummies-r-and-event-marketing-strategy-for-dummies-r Sept 12, 2019 – Cvent today announced the availability of two new Special Edition For Dummies® guides, Strategic Meetings Management (SMM) For Dummies and Event Marketing Strategy For Dummies. SMM For Dummies outlines how organisations can successfully implement an SMM program – allowing them to reduce costs, regulate and centralise all meetings processes, reduce litigation risks, and improve service to customers – and explains how to scale the program globally and measure its effectiveness. Event Marketing Strategy For Dummies addresses how to deliver more impactful events, drive leads, and generate revenue through intelligent event strategy, targeted promotion, and data capture. The guides expand on Cvent’s successful For Dummies® series which includes Event Management Technology For Dummies and Growing Your Hospitality Group Business For Dummies. “Strategic meetings management and event marketing are two key areas that, when executed properly, can make event programs world-class and drive significant ROI,” said Patrick Smith, chief marketing officer at Cvent. “However, many organisations struggle to implement successful SMM and event marketing programs because they don’t know where to start. By leveraging the easy-to-consume For Dummies® format, we developed clear and concise guides that will help readers better understand the importance of SMM and event marketing and offer unique insights on how to utilise technology to maximise the value of their event programs. We know these guides will be valuable resources that event professionals and marketers will reference time and time again across their organisations.” “We’re proud to partner with Cvent once again and expand on their already comprehensive For Dummies series,” said Michael Friedberg, senior marketing manager, Wiley. “Offering Special Editions like these allows us the opportunity to offer in-demand topics to our global audience and further empower our customers to reach their unique goals, helping them turn ‘I can’t’ into ‘I can.’” In conjunction with the release of Strategic Meetings Management and Event Marketing Strategy For Dummies, Cvent also is offering two educational webinars that will dive more deeply into the key topics covered in the books. The Strategic Meetings Management webinar covers key topics such as understanding the value of an SMM program, how to create an effective meetings policy, and how to track and measure your program’s success. The Event Marketing Strategy webinar will help attendees understand what event marketing means, what an integrated marketing program looks like, and which event types are best suited to enhance each phase of the buyer and customer journeys. Download Strategic Meetings Management For Dummies here. Download Event Marketing Strategy For Dummies here. -ENDS- About Cvent Cvent is a leading meetings, events, and hospitality software company with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Media Contact Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 Yvette Schlegelmilch, Account Manager, Zadro | yvette@zadroagency.com.au +61 2 9212 7867 JTB Asia Pacific and Cvent Announce Strategic Partnership 2019-09-11T01:00:24Z jtb-asia-pacific-and-cvent-announce-strategic-partnership Singapore – September 11, 2019 – JTB Asia Pacific, the regional headquarters for one of the largest travel companies in the world, and Cvent, a market leading meetings, events, and hospitality technology provider, are pleased to announce a strategic partnership for the Asia Pacific region (excluding China, Japan and Korea). This ‘Platinum Partnership’ is in addition to the successful collaboration between JTB India and Cvent which began in 2014 and became a ‘Gold Partnership’ in February 2019. Commenting on the partnership, Toru Ikuta, President and CEO of JTB Asia Pacific Headquarters said, “As leaders of our respective industries, JTB and Cvent’s services complement each other to bring a complete event management solution to the Asia Pacific market for the first time. We look forward to our collaboration with Cvent to power events for organisations of all sizes be it MNCs or SMEs throughout the region to streamline workflows and increase efficiency.” According to a report released by Allied Market Research in April 2019*, a surge in the presence of corporate industries all around the globe has increased the frequency of business activities such as client meetings, brand promotions, and employee training activities and has supplemented the growth of the global MICE industry. The research indicates that event technology will be increasingly necessary to keep up with demand. Cvent will provide JTB with its comprehensive suite of event management solutions including online registration, onsite badging and check-in, mobile event apps, and reporting capabilities to provide event organisers and key stakeholders with a 360-degree view of their entire event lifecycle and overall business impact. Speaking on the partnership, Sandeep Nagpal, Vice President of Marketing at Cvent said, “After establishing a strong relationship in India with JTB, we’re thrilled to expand our partnership to Asia Pacific and help further support their mission to deliver unique experiences to customers. This partnership brings our industry-leading efforts together to elevate the MICE industry in the region. At Cvent, we believe in transforming meetings and events, and JTB’s regional reach and local expertise will help us introduce our market-leading platform to new customers.” Under the partnership, which is exclusive until end 2020, JTB will be extending three management solutions to the market; event management, MICE agency and lead agency. Event management is the straightforward usage of Cvent’s event management technology to deliver events for clients. The next level, MICE agency, is management of the entire suite of Cvent technology offerings including the venue sourcing platform, Cvent Supplier Network. As a lead agency, JTB will develop, implement and manage a bespoke SMM (Strategic Meetings Management) program for an organization utilising Cvent’s solutions. All of JTB Asia Pacific’s branch offices are able to utilize Cvent’s event management technology immediately with support from the operations team. Speaking on delivery of Cvent product management, Hideki Takaoka, Senior Manager for MICE Business at JTB Asia Pacific said, “Initially, JTB will have a centralized operations team running product management for our clients. Other operation centres will be launched in specific countries once needs based on business volume is determined.” Sales and marketing for MICE agency and lead agency will be spearheaded by Mizuho Hara, Manager for Events & Promotions Business and Cvent Strategic Partnership from JTB Asia Pacific headquarters in Singapore. “In order to have a realistic approach to penetrating the market throughout the region, the sales initiative will be rolled out in three phases. The first phase, which will commence in 2019, includes Hong Kong, Indonesia, Singapore and Thailand. In Q1 of 2020, we will activate sales in Australia, Malaysia, New Zealand, Philippines and Vietnam, after which phase three will be launched for the remaining countries. We’re excited to bring our solution to the market so we can work with organizations of all sizes to bring meetings management in the region to the next level,” she said. * Allied Market Research - MICE Industry About JTB JTB traces its roots back to Japan Tourist Bureau, an agency formed in 1912 for the purpose of servicing the ticketing needs of foreign tourists in Japan. It has since evolved into a travel and tourism industry leader with an unparalleled line-up of tour products and services as well as addressing the needs of the corporate, education and MICE markets. JTB has redefined itself as a “solutions provider” to create opportunities for people all over the world by defying conventional industry paradigms and boundaries and delivering results through out-of-the-box thinking and solutions. With its global network and multidisciplinary expertise stretching across 39 countries, JTB puts the world in reach whilst helping clients save time and money. JTB stands by its commitment to create and deliver “Perfect moments, always”. About Cvent, Inc. Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn -ENDS- Cvent announces partnership with the New Zealand Events Association (NZEA) 2019-08-20T00:21:44Z cvent-announces-partnership-with-the-new-zealand-events-association-nzea Cvent, a market-leading meetings, events, and hospitality technology provider, officially announces today its partnership with the New Zealand Events Association (NZEA). Cvent has been providing its world-class software solutions to simplify and streamline event registrations for the popular NZEA seminar series since the beginning of the year. To enhance the partnership, Cvent and NZEA have hosted their first complimentary webinar of a new series for NZEA members. Close to 100 attendees received insight of how meetings and events technology is transforming the industry. Future webinars will help NZEA members gain a better understanding of how to leverage event data that is collected onsite, not to mention a host of other emerging industry topics. Ségolène de Fontenay, General Manager for NZEA said, “Our aim is to empower our members with best-practice event technology, so they can remain industry leaders and run their events as efficiently as possible.” “One of the main priorities for association events is attendee engagement and networking. NZEA is excited to partner with Cvent to help enhance our attendees experience. This is critical as it will not only help NZEA to take its events to the next level, but also streamline the workload involved in delivering these events and at the same time give event professionals a feel for what the Cvent platform has to offer,” concluded Ms de Fontenay. Cvent Australia, Director of Sales, Jack Ukil echoed these sentiments, “We are excited to be working with NZEA to help contribute to the growing events industry in New Zealand.” “In today’s digital-first world, successful events need more advanced technology that can streamline all aspects of the event management lifecycle, engage attendees, and enhance the overall experience. We are thrilled to bring Cvent’s event technology to the NZEA and look forward to showcasing the difference it can make for their members,” said Ukil. For more information on Cvent, visit: www.cvent.com.au -ENDS- About Cvent Cvent is a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Notes to Editors: Interviews are available upon request To find out more about Cvent, visit: www.cvent.com.au Connect with Cvent on social media via: Facebook: /Cvent Twitter: /Cvent YouTube: /CventVideo For more information about NZEA, visit: https://nzea.co/ For media enquiries please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 Cvent Unveils List of Top Meeting Destinations in Australia and Oceania for 2019 2019-07-16T21:00:55Z cvent-unveils-list-of-top-meeting-destinations-in-australia-and-oceania-for-2019 Cvent, a market-leading meetings, events, and hospitality technology provider, today released its list of the Top 10 Meeting Destinations for meetings and events in Australia and Oceania. Sydney took the number one position as the most popular destination for business meetings and events in the region while cities such as Cairns and Nadi were new to the list. Australian cities were previously featured in one Asia Pacific list, but due to increased sourcing volume to the region, Cvent unveiled Asia and Australia & Oceania as two standalone lists this year. The expanded list highlights Australia’s and Oceania’s growing strength and popularity as a meetings and business events destination. The lists were compiled based on meeting and event booking activity across Cvent’s venue sourcing sites, including the Cvent Supplier Network (CSN) through which more than $16 billion in business was sourced in 2018. Cvent's Top 10 Meeting Destinations in Australia & Oceania are: Sydney Melbourne Brisbane Gold Coast Perth Auckland Adelaide Queenstown Cairns Nadi “It’s fantastic to know that Sydney has received the accolade of Top Meeting Destination,” said Lyn Lewis-Smith, CEO, Business Events Sydney (BESydney). “We have an undeniable appetite for innovation, a high degree of professionalism and the infrastructure to support productivity and business – particularly within the Asia Pacific. Combined with our positive historical track record, this title as the number one meetings destination in Australia and Oceania will be a boon for the interest we already receive across our strength sectors such as professional services, technology, and health and science.” “Renowned as a global city on Asia’s doorstep, and boasting a strong and stable economy, Sydney is the ideal destination to conduct meetings with international counterparts,” concluded Lewis-Smith. “With more events being held around the world, we’re proud to expand our lists this year with the addition of Top Meeting Destinations in Australia and Oceania,” said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. “Meeting and event activity in the region is booming and it is exciting to highlight new cities that have been successful in positioning themselves as top destinations to host meetings and events. Business events add USD $1.5 trillion to the global GDP and because of this positive economic impact, the cities featured in this year’s Top Meeting Destinations lists have put significant time and resources into attracting more business events to their locales.” Methodology Cvent evaluated more than 11,000 cities worldwide featured on Cvent’s venue sourcing sites to compile the eighth annual list. Activity was tracked from January 2018 through December 2018 and destinations were ranked according to the following criteria: Unique Request for Proposals Received Total Room Nights Received Awarded Request for Proposals Awarded Room Nights Percentage of Qualified Meeting Venues Number of Profile Views To see the full list of the Top Meeting Destinations around the world, please visit here. - Ends - Images: Sydney skyline Melbourne skyline Brisbane skyline For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro +61 420 761 189 debbie@zadroagency.com.au Yvette Schlegelmilch, Account Manager, Zadro +61 2 9212 7867 yvette@zadroagency.com.au About the Cvent Supplier Network Featuring more than 260,000 hotels, resorts and special event venues, the Cvent Supplier Network (CSN) is one of the world's largest and most accurate databases of detailed venue information. Cvent sourced more than $16 billion in meetings and events through its marketplace and more than 42 million room nights in 2018. The CSN contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The Network is part of the Cvent Hospitality Cloud, which partners with hotels and venues to help them drive group and corporate travel business. To find venues, request quotes, and book event space on the Cvent Supplier Network, visit https://www.cvent.com/venues. About Cvent Cvent is a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Cvent Unveils List of Top Meeting Destinations in Asia for 2019 2019-07-16T21:00:49Z cvent-unveils-list-of-top-meeting-destinations-in-asia-for-2019 Cvent, a market-leading meetings, events, and hospitality technology provider, today released its list of the Top 25 Meeting Destinations for meetings and events in Asia. For the fourth year in a row, Singapore retained its number one position as the most popular destination for business meetings and events, and China led with the highest number of cities featured on the list with six. Asian cities were previously featured in one Asia Pacific list, but due to increased sourcing volume to the region, Cvent unveiled Asia and Australia & Oceania as two standalone lists this year. The expanded list highlights Asia’s strength and growing popularity as a MICE destination. The lists were compiled based on meeting and event booking activity across Cvent’s venue sourcing sites, including the Cvent Supplier Network (CSN) through which more than $16 billion in business was sourced in 2018. Dr. Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board, said: “We are privileged to be named Cvent’s Top Meeting Destination in Asia for the fourth year in a row. This accolade is a testament to Singapore’s reputation as a choice destination for meetings and business events in this region. Our distinct offerings of a pro-business environment, strategic location in Asia, positive safety track record, as well as a diverse selection of unique and inspiring venues and experiences have given us an edge. These offerings allow us to continually draw business event organisers and delegates to our city and offer them a memorable experience. Finally, we would like to take this opportunity to share this accolade with our dedicated industry stakeholders and partners, as we acknowledge their tireless efforts in contributing to Singapore’s standing as a top business events destination.” Cvent's Top 10 Meeting Destinations in Asia are: Singapore Bangkok, Thailand Hong Kong Kuala Lumpur, Malaysia Shanghai, China Tokyo, Japan Seoul, South Korea Beijing, China Bali, Indonesia Mumbai, India To see the full list of Asia’s Top Meeting Destinations please visit here. “With more events being held around the world, we’re proud to expand our lists this year with the addition of Top Meeting Destinations in Asia,” said Chris McAndrews, vice president of marketing for Cvent Hospitality Cloud. “Meeting and event activity in the region is booming and cities such as Seoul, Osaka, and Yokohama have all risen in rank year-over-year highlighting their successful efforts in positioning themselves as top cities to host meetings and events. Business events add USD $1.5 trillion to the global GDP and because of this positive economic impact, the cities featured in this year’s Top Meeting Destinations lists have put significant time and resources into attracting more business events to their locales.” Methodology Cvent evaluated more than 11,000 cities worldwide featured on Cvent’s venue sourcing sites to compile the eighth annual list. Activity was tracked from January 2018 through December 2018 and destinations were ranked according to the following criteria: Unique Request for Proposals Received Total Room Nights Received Awarded Request for Proposals Awarded Room Nights Percentage of Qualified Meeting Venues Number of Profile Views To see the full list of the Top Meeting Destinations around the world, please visit here. -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro +61 420 761 189 debbie@zadroagency.com.au Yvette Schlegelmilch, Account Manager, Zadro +61 2 9212 7867 yvette@zadroagency.com.au Images: Singapore skyline Bangkok skyline Hong Kong skyline About the Cvent Supplier Network Featuring more than 260,000 hotels, resorts and special event venues, the Cvent Supplier Network (CSN) is one of the world's largest and most accurate databases of detailed venue information. Cvent sourced more than $16 billion in meetings and events through its marketplace and more than 42 million room nights in 2018. The CSN contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The Network is part of the Cvent Hospitality Cloud, which partners with hotels and venues to help them drive MICE and corporate travel business. To find venues, request quotes, and book event space on the Cvent Supplier Network, visit https://www.cvent.com/venues. About Cvent Cvent is a leading meetings, events, and hospitality management technology provider with more than 4,000 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive MICE and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Cvent Unveils 2019 List of Top 50 Meeting Hotels in APAC 2019-05-21T23:50:18Z cvent-unveils-2019-list-of-top-50-meeting-hotels-in-apac Cvent, a market-leading meetings, events, and hospitality technology provider, today unveiled the results of its annual Top 50 Meeting Hotels in Asia Pacific (APAC). Hyatt Regency Sydney took the number one spot for the second year in a row. Australia properties made up more than 25 per cent of the top rankings with 13 hotels listed in the top 50. The list is compiled by analysing meeting and event booking activity through the Cvent Supplier Network (CSN), one of the world’s largest venue sourcing platforms. More than USD $16 billion and more than 42 million room nights were sourced through the CSN in 2018. Cvent’s Top Meeting Hotels lists rank venues based on group business performance according to criteria including total requests for proposals (RFPs) and conversion rate. The Hyatt Regency Sydney outranked top hotels from Singapore, Seoul and Hong Kong to secure the number one spot. “We’re thrilled to be recognised as the number one meeting hotel in Asia Pacific for the second year in a row,” said Malcolm Zancanaro, General Manager at Hyatt Regency Sydney. “In the last 12 months we’ve had the opportunity to welcome thousands of guests to our property for events both large and small, so this accolade is really a testament to our associates and their passion to deliver exceptional meetings every day.” Hotels in Sydney and Melbourne continue to demonstrate their market-leading efforts with InterContinental Sydney (ranked 6th), Hilton Sydney (ranked 12th) and Crown Melbourne (ranked 18th) all moving up in their respective positions on this year’s list. Chela Evans, Director of Sales, Cvent Australia said the results illustrate the key role Australian hotels play in attracting business events and supporting tourism growth in the region. “It is exciting to see an increased Australian presence in this year’s Top 50 Meeting Hotels in Asia Pacific. Meetings mean business, and the hotels featured on this year’s list are attracting top conferences and events to their venues by enhancing their group marketing efforts and expanding their offerings. After just two years in Melbourne, it’s been an honour collaborating with our hotel partners here in Australia to help them grow their group business and elevate their positioning within the global meetings and events marketplace.” Asia Pacific List Highlights Hyatt Regency Sydney retained its number one position as the Top Meeting Hotel in APAC for the second year in a row InterContinental Sydney ranked 6th moving up four places and Hilton Sydney ranked 12th moving up one place compared to 2018 Two Australian hotels are new to the Top 50: Sofitel Sydney Darling Harbour (ranked 20th) Sofitel Sydney Wentworth (ranked 37th) There are 17 new APAC properties in the Top 50 list including: Bangkok Marriott Marquis Queen’s Park, Millennium Seoul Hilton, Sofitel Sydney Darling Harbour, PARKROYAL Darling Harbour Sydney, Resorts World Sentosa Singapore, and Grand Hyatt Tokyo among others. Hilton, Hyatt, and Marriott are the top three hotel chains represented on the Top 50 list. Top 10 Hotels in APAC: 2019 Rank Hotel Name 1 Hyatt Regency Sydney 2 Grand Hyatt Singapore 3 Grand Hyatt Seoul 4 Grand Hyatt Hong Kong 5 Pan Pacific Singapore 6 InterContinental Sydney 7 Hilton Tokyo 8 Shangri-La Hotel, Singapore 9 ANA InterContinental Tokyo 10 Marina Bay Sands Singapore Top Hotels in Australia (Within Top 50 Hotel Properties in APAC): Final Rank (2019) Hotel Name City 1 Hyatt Regency Sydney Sydney 6 InterContinental Sydney Sydney 12 Hilton Sydney Sydney 18 Crown Melbourne Melbourne 19 Four Seasons Hotel Sydney Sydney 20 Sofitel Sydney Darling Harbour Sydney 21 PARKROYAL Darling Harbour, Sydney Sydney 25 Shangri-la Hotel, Sydney Sydney 30 The Westin Sydney Sydney 32 Pullman Melbourne On The Park Melbourne 33 Sheraton Grand Sydney Hyde Park Sydney 37 Sofitel Sydney Wentworth Sydney 38 Sydney Harbour Marriott Hotel at Circular Quay Sydney Top Australian Hotels Outside of Sydney and Melbourne (Within All Top Hotels in APAC): Final Rank (2019) Hotel Name City 62 Crown Perth Perth 79 Hilton Brisbane Brisbane 106 Hilton Adelaide Adelaide 119 Sofitel Gold Coast Broadbeach Gold Coast 179 Crowne Plaza Hunter Valley Hunter Valley View the full 2019 list of Top 50 Meeting Hotels in APAC. -Ends- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro +61 420 761 189 debbie@zadroagency.com.au Interviews with Chela Evans, Director of Sales, Cvent Australia are welcomed upon request. Notes to Editors: Cvent evaluated hotel properties that generated business through the Cvent Supplier Network from January 2018 through December 2018. The properties were ranked according to various criteria, including total requests for proposals (RFPs), awarded RFPs, total room nights, awarded room nights, major metropolitan area (MMA) market share, conversion rate, and the hotel's unique profile visits in the Cvent Supplier Network. The criteria are designed to provide the most accurate reflection of the top meeting hotels in the U.S., Europe, Middle East and Africa, and Asia Pacific regions. About the Cvent Supplier Network Featuring more than 260,000 hotels, resorts and special event venues, the Cvent Supplier Network (CSN) is one of the world's largest and most accurate databases of detailed venue information. Cvent sourced more than USD $16 billion in meetings and events through its marketplace and more than 42 million room nights in 2018. The CSN contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 meetings and events attributes. The CSN is part of the Cvent Hospitality Cloud, which partners with hotels and venues to help them drive group and corporate travel business. To find venues, request quotes, and book event space on the Cvent Supplier Network, visit www.cvent.com/venues. About Cvent Cvent is a leading meetings, events, and hospitality technology provider with more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive event and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com/au, or connect with us on Facebook, Twitter or LinkedIn. Cvent Brings Global ‘Event Evolution Model’ to AIME 2019-02-06T05:21:58Z cvent-brings-global-event-evolution-model-to-aime Benchmarking against more than 10,000 events, APAC event planners can compare and re-invent their events using Cvent’s new analysis tool Cvent, a market leader in meetings, events, and hospitality technology, will launch its Event Evolution Model at the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne on 18 – 20 February 2019. This innovative tool offers event professionals an easy way to gauge the maturity of their organisation’s events program. Based on an analysis of more than 10,000 events, the Event Evolution Model assesses the maturity of an event program by looking at four Centres of Performance: Event Strategy: How to develop a purposeful, measurable, and data-informed meetings and events program that aligns with organisational goals. Event Execution: How to execute a defined Event Strategy efficiently and effectively across the entirety of a meetings and events program. Attendee Experience: How to deliver a seamless, personalised event experience to attendees, as well as the ability to capture attendee buying signals and feedback. Measurement & Optimisation: How to translate event and attendee data points into provable value for the organisation and attendees, as well as to optimise an event program based on data-driven insights. Event planners are invited to assess their event within the Event Evolution Model by answering a set number of questions which will gauge their program’s current state. Based on the user’s responses, an overall event program maturity score is determined and categorised as Emergent, Elevated, Evolved or Expert. Users receive a personalised roadmap with actionable recommendations for improving their current meetings and events practices to increase their overall program impact and embrace global best practice. Speaking of Cvent’s upcoming showcase at AIME in 2019, Jack Ukil, Director of Sales said, “After more than a decade of exhibiting, we’re thrilled to be able to bring this new innovation and unique insight model to our Asia-Pacific audiences. We know event technology works best in combination with a personalised and human approach, which is why this year we’re hosting an ‘exchange hub’ on our stand to foster collaboration in the industry.” Attendees at AIME are invited to bring their Event Evolution Model benchmarking report to Cvent’s Stand #C22 to receive a FREE one-on-one expert consultation and a personalised roadmap. To book an appointment, visit: https://www.cvent.com/au/ Click HERE to explore the Event Evolution Model and assessment tool. -ENDS- About Cvent, Inc. Cvent, Inc. is a leading meetings, events, and hospitality software company with more than 3,700 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximise the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Thriving Singapore MICE Market Continues Impressive Growth According to Cvent 2018-12-17T00:38:52Z thriving-singapore-mice-market-continues-impressive-growth-according-to-cvent Media Announcement: 17 December 2018 Thriving Singapore MICE Market Continues Impressive Growth According to Cvent Singapore hotels and venues saw a 12% year-on-year increase in requests for meetings equating to $82m in additional revenue opportunity according to sourcing data from the Cvent Supplier Network Cvent, a market leader in meetings, events, and hospitality technology, released a report highlighting the thriving Singapore MICE industry and strong demand for technology solutions to help support and drive additional growth. The proprietary data, compiled from activity within the Cvent Supplier Network, along with Singapore’s recent recognition as a Top Meeting Destination in Asia Pacific, reinforce its position as an ideal destination for organising exceptional meetings, conventions and exhibitions. Venues in Asia using the Cvent Supplier Network (CSN), the world’s largest database for venue information, saw a 32% year-on-year increase in unique Request for Proposal (RFP) volume and a 20% year-on-year increase in unique room night requests. Singapore saw a 12% increase for unique RFPs. These growth rates translate into more than $379m of additional unique RFP value for the Asian market and approximately $82m for the Singapore market specifically. To support this growth, hoteliers in the region have embraced the adoption of event management solutions to help streamline manual processes and drive MICE business. Leading organisations, including the World Travel Awards, have brought additional awareness to the event technology industry by highlighting platforms that are making an impact on the global travel and tourism industries. Cvent was recently named ‘Asia's Leading Travel Technology Provider 2018’ by the World Travel Awards. Will Kataria, Director of Sales, APAC at Cvent, commented on Cvent’s success in helping to drive MICE and transient business in the Singapore and Asia regions. “Hotels and venues that truly embrace event management technology and utilise our suite of solutions as additional marketing and sales tools typically see incredible incremental growth in both the volume and quality of MICE business that they attract and retain. Event planners and corporate travel managers will source more than $16 billion dollars in business through Cvent’s online platforms in 2018, and the Cvent Hospitality Cloud offers our clients direct access to these buyers,” said Kataria. “As a partner to many of the leading hotel chains in Singapore and the region, we look forward to continuing to support the thriving Asia MICE market and to provide hoteliers and venues with the solutions they need to grow and own their business,” concluded Kataria. For more information on Cvent, please visit the website: https://www.cvent.com/sg/ -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 Image: Will Kataria, Cvent Singapore's Director of Sales About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable MICE group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximize the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit: https://www.cvent.com/sg/hospitality-cloud/ About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,600 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Cvent revolutionises event website design and online registration with launch of ‘Registration Reimagined’ 2018-11-01T00:47:01Z cvent-revolutionises-event-website-design-and-online-registration-with-launch-of-registration-reimagined Media Announcement: 1st November 2018 Cvent revolutionises event website design and online registration with launch of ‘Registration Reimagined’ Redesign of its flagship event management product marks the largest technology investment in company’s history Cvent, the market-leading meetings, events, and hospitality technology provider, has revolutionised event website design with the launch of their revamped website and registration solution. The new interface, described as ‘registration reimagined’, places complete design control in the hands of the user and combines flexible design capabilities with drag-and-drop usability. Australian event professionals and marketers can now create completely customisable registration pages and interactive websites that are simple to use, mobile-responsive, flexible and align with their specific event branding. Over the past year, the ground-breaking effort, referred to as Project Flex, has been in an early adopter phase in which more than 1,200 Cvent customers participated. David Quattrone, Co-Founder and Chief Technology Officer at Cvent emphasised this was a critical stage in the creation and design of the final product. “We are incredibly thankful to our customers who took the time to use the solution and provide their suggestions on how to improve and package the new technology. This was truly a team effort and the end result is a direct reflection of the feedback we received from those who matter most, our customers,” said Quattrone. Using this customer feedback, the new registration and website design solution has been revamped to cater to the needs of its users. The tool makes back-end design easy for the planners and marketers who are building event websites, and also enhances the external-facing experience for event attendees. “The ability to customise not only the look & feel, but also the flow of the registration experience is incredible. Also, the in-depth capabilities offered within the solution ensure planners and event marketers have the tools they need to create websites that stand out among the rest. My team and I are excited to bring this simple, yet powerful event solution to our Australian customers.” said Jack Ukil, Director of Sales, Cvent Australia about Cvent’s new user experience. The redesigned solution simplifies the website creation experience in the following areas: Build: The new interface is widget-based with a drag and drop style system taking away the need to use HTML or CSS. This new system makes it easy to place and edit content while being able to see changes live as you make them. Design: Event planners and marketers now have more freedom to create event and registration pages that are on brand. The solution enables page builders to change design elements, including typography, borders, backgrounds, and more. Registration Management: With full control over the registration process, event planners and marketers can customise the registration path based on their business or industry needs. It can be as simple as a one-page form, or it can be built to accommodate multiple attendee types and profiles. Experience: Project Flex is a complete reimagining of the registration process, website build, design and management. Registration sites are often boring, but this new solution offered within the Cvent event management platform, is making them fun, dynamic and easy to use. Responsiveness: Events built within the solution automatically adjust to the screen size of any device they’re being viewed on. For more information, visit: https://www.cvent.com/flex For more information on Cvent Australia, please visit the website: https://www.cvent.com/au/ -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,600 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. Cvent Sales Director named finalist in coveted Australian business awards 2018-09-26T23:19:21Z cvent-sales-director-named-finalist-in-coveted-australian-business-awards Cvent, the market leader in meetings, events and hospitality technology, announced that Jack Ukil, Director of Sales Australia, was named a finalist for the highly coveted, Executive of the Year Awards, by The CEO Magazine, in the category of Sales Executive of the Year. The CEO Magazine’s Executive of the Year Awards recognise and celebrate the achievements of leaders and professionals who made significant contributions to not only their company culture, but to the industry at large. “I am honoured to be recognised as a finalist by The CEO Magazine among such incredible companies. The recognition is a true testament to the passion and dedication our entire team has put into connecting with our Australian customers and helping to establish Cvent as a trusted partner in the region,” Mr. Ukil said. “Since opening our Melbourne office last year, we've experienced an incredible spike in demand as the APAC market embraces event management technology and I am extremely proud of the relationships we have built here in Australia. Cvent has more than 3,500 employees worldwide and the Australian team plays a huge role in Cvent’s global success and continued expansion,” continued Ukil. “Many companies of this size tend to forget to listen to their customers – but at Cvent, we keep customers at the forefront and listen to their needs – which ensures we continue to develop products that impact our clients. A ‘win’ for our team is not about signing another contract – it’s about helping our customers create memorable and engaging attendee experiences that deliver ROI. Competing in a category that sees Australia’s leading sales executives reveal their main sales objectives and targets, and initiatives to meet the demands of the modern customers, Mr. Ukil says that, “creating a winning culture isn’t easy and you need to define your company values and missions and ingrain them in everything you do.” The CEO Magazine Executive of the Year Award winners will be announced at a gala dinner on Wednesday 21 November 2018. Click here for more information on the awards: http://www.executiveawards.com.au/ For more information on Cvent Australia, please visit the website: https://www.cvent.com/au/ Cvent Awarded Asia’s Leading Travel Technology Provider at World Travel Awards 2018 2018-09-10T01:28:19Z cvent-awarded-asias-leading-travel-technology-provider-at-world-travel-awards-2018 Media Release: 10 September 2018 Cvent, Inc., a market leader in meetings, events, and hospitality technology, has been recognised by the World Travel Awards (WTA) 2018 as Asia’s Leading Travel Technology Provider, reinforcing their position as a global leader in event management technology. With nominations from across the region, Cvent competed with other leading brands including AxisRooms, BookLogic, LodgIQ, Mystifly, Skyscanner, and Travelopro to name a few. The coveted award celebrates excellence across key sectors of the travel, tourism and hospitality industries, and winners were determined with votes and input from top travel and tourism professionals worldwide. “This is a milestone win for Cvent’s Hospitality Cloud platform in Asia, and it’s a testament to our best-in-class technology,” said Sandeep Nagpal, Vice President of Marketing at Cvent. “As a partner to many of the leading hotel chains in the region, we have provided hoteliers with the solutions they need to manage, measure, and maximise the true revenue impact of their events programs. Winning this award demonstrates the growing demand for our Hospitality Cloud platform in this strategic region.” Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. In 2017, more than 40 million room nights worldwide were sourced through the Cvent Supplier Network (CSN), the world's largest database of detailed venue information featuring more than 255,000 hotels, resorts and event venues. Venues in the Asia Pacific region using the CSN saw a 17% year-on-year increase in requests for proposals (RFP) volume and a 23% year-on-year increase in room night requests. What’s Next Within Cvent’s online platform last year, unique RFPs for events increased 32% in Asia and 12% in Singapore. This growth translates to more than $300 million worth of business value that could be captured for the Asia market, making it one of the most lucrative destinations for event planners and travel managers. Additionally, Cvent’s annual list of Top Meeting Destinations named Singapore as the top meeting destination in the Asia Pacific region for the third year in a row. “Since opening our first office in Asia in Singapore just last year, we have seen incredible growth and increased demand for our services, and we are proud to be recognised by the World Travel Awards. Immense opportunities lie ahead, and we look forward to continuing to provide hoteliers in the region with the solutions they need to own and grow their MICE business,” concluded Nagpal. As winners of the “Asia’s Leading Travel Technology Provider” award, Cvent will go on to compete in the “World’s Leading Travel Technology Provider” category of the World Travel Awards later this year. -ENDS- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit: https://www.cvent.com/sg/hospitality-cloud/ About Cvent, Inc. Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group/MICE and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn. New Cvent Event Planner Study Highlights Larger Budgets and Increased Desire to Provide Unique Experiences 2018-08-20T03:44:15Z new-cvent-event-planner-study-highlights-larger-budgets-and-increased-desire-to-provide-unique-experiences Media Release: 20 August 2018 After conducting an in-depth survey of meeting and event planners across the Asia-Pacific (APAC) region, Cvent, Inc., a market leader in meetings, events and hospitality technology, has released the results of its ‘2018 Global Planner Sourcing Report APAC.’ The study explores how meeting planners source venues and what influences their decision-making process. The results equip hotels and venues with new insights to improve their offerings and attract a greater share of MICE business events in the region. Compared to previous years, the study revealed event planners in the APAC region are seeing an increase in budgets and have an increased desire to deliver unique experiences for their attendees. The report showed over half, 52 percent, of respondents said their event budgets had increased year–on–year (compared with 29 percent in the year prior). Small events with one to 20 attendees have increased by 14 percent compared to 2017 results. The report also revealed an increase in organisers planning off-site meetings. Commenting on the state of the events industry across the APAC region and what it means for hoteliers and venues, Sandeep Nagpal, Vice President of Marketing at Cvent said, “Organisers are seeing an increase in their event budgets and now more than ever, planners are looking to utilise these additional funds for more memorable and personalised experiences. Hotels and venues that are able to re-evaluate their strategies to focus on flexible meeting space, unique activities and atmospheres, and delivering enhanced amenities and best-in-class service levels are the ones that will find most success in attracting MICE business to their properties.” “This survey offers hospitality professionals the data insights they need to attract meetings and events buyers, and to ensure their venue’s sales and marketing teams are focusing on the areas that will bring the most ROI for planners,” said Nagpal. Additional findings from the report include: Sourcing events continues to go digital and most group business is available for the taking and can be earned by any venue with great marketing plans and a strong digital presence. 17 percent of respondents now list smart phones or tablets as venue sourcing tools. Now more than ever, planners are more flexible and work on the go. Since less than half of planners are certain of their venue at the beginning of the sourcing process, APAC hotels and venues need to be more visible and appealing online, ensure their websites are mobile-responsive, and prioritise digital into their sales and marketing strategies. Despite growing budgets, costs and discounts remain important to planners, but they aren’t everything. Though they may have more resources at their disposal, planners remain sensitive to costs, but the desire to deliver a memorable experience can help override cost restrictions Nearly 70 percent said they are extremely or very certain about what they have to spend. Only 40 percent of planners said they would move to their second choice venue if they offered a more than 10 percent savings. Additionally, unique atmosphere, customer service and free amenities are all up year over year as top influencers in booking a venue. This helps to demonstrate the importance of these offerings, all of which can provide a standout experience and entice group business. Read Cvent’s 2018 Global Planner Sourcing Report APAC, here: -ends- For media enquiries, please contact: Debbie Bradley, Group Account Director, Zadro | debbie@zadroagency.com.au +61 2 9212 7867 | +61 420 761 189 About Hospitality Cloud The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $16 billion dollars in business through Cvent’s online platforms each year, and the Cvent Hospitality Cloud offers clients direct access to these buyers. Using Cvent digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximise the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent Hospitality Cloud helps hoteliers grow and own their group and corporate travel business. For more information regarding the Cvent Hospitality Cloud, visit https://www.cvent.com/au/hospitality-cloud. About Cvent, Inc. Cvent, Inc. is a leading cloud-based event management company with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit cvent.com/au, or connect with us on Facebook, Twitter or LinkedIn. Why Mobile apps are ‘must have’ not ‘nice to have’ for events 2018-08-09T03:28:15Z why-mobile-apps-are-must-have-not-nice-to-have-for-events In 2017, there were over 178 billion mobile app downloads on smartphones around the world, and this astronomical number is predicted to grow by 2020.[1] Additionally, the average person spends more than 3 hours on their device every day.[2] There is an immense opportunity for event organisers to interact and engage with them in a more direct way – on the devices they use most – their smartphones. From the attendee perspective, expectations are at an all-time high, and the success of an event is largely determined by the attendees’ overall satisfaction. The goal of the planner is to provide attendees a memorable experience that makes a lasting impact. In such a scenario, the integration of a mobile app into the event is no longer just a nice enhancement, but a must have addition. It’s time to embrace mobile apps as an integral part of events because not only do they provide an engaging, interactive experience onsite, but also offer an opportunity to further engage our attendees long after the event has ended. Why is a mobile event app a ‘must have’? Attendee engagement: Mobile apps can completely transform an attendees’ experience; connecting them with meaningful content and facilitating face-to-face connections. Incorporating a mobile app into your event gives you the ability to initiate a conversation with every delegate, providing them with an integrated social experience. Up-to-the-minute updates: Having instant access to information at your fingertips is not only expected, it’s the norm. Event attendees want to be able to access news and alerts, session schedules, speaker bios, and relevant updates whenever and wherever they need it. A mobile app is the easiest way to provide this interaction and gives event organisers the ability to edit content on the fly and send relevant push notifications to the audience in real time. Social integration: Creating an engaged event community can be hard, so a mobile app with a built-in integrated social wall can quickly empower attendees to join in the conversation, share event-related photos, and make personal connections with people with similar interests. Gamification: Keeping attendees inspired, entertained and engaged throughout an event can be a challenge. Mobile apps can connect attendees to their physical environment through their digital devices with a variety of games or challenges – catered specifically to that audience or venue. This not only keeps attendees engaged, it can focus them on the event benefits, connect them with sponsors, and best of all, it’s fun! Printing costs and the ever-changing event program: It’s not only about reducing the event carbon footprint and going ‘green’ – printing hard copy programs and shipping is expensive and stressful. A mobile event app supports the inevitable ever-changing event schedule and eliminates the exorbitant cost of reprinting programs last-minute. Keeping your investors happy: Sponsors and exhibitors can build brand equity by engaging in face-to-face interaction with attendees and are able to expand recognition through the app via banner ads, splash pages and profiles. Mobile apps allow sponsors to be highlighted via interactive floor maps and has the capabilities to upload last-minute promotions and news – getting them the most out of their financial investment. Track digital footprints of attendees: Live event data is a goldmine of critical information and mobile event apps help capture and analyse this data. The entire process of collecting data has become easier with mobile apps. They help facilitate live polls and Q&As, are a great networking tool, and can give information on who your attendees are meeting with at your event. Mobile event apps have analytic tools that can help you identify how people are engaging with your event and what they find interesting based on the in-app actions they take – allowing you to improve your event based on real-time attendee feedback. Event planners that forgo the use of mobile apps will not be able to keep up with the fast-paced requests and needs of their attendees and will inevitably fall behind. Say goodbye to the days when mobile apps were simply a good addition to your event – mobile apps are now a necessity. At Cvent, we believe people attend events for two primary reasons, to absorb great content and to network – which is why we have worked hard to ensure our mobile event app solution, CrowdCompass, facilitates those needs and empowers event planners to provide their attendees with engaging content and to help power the human connection. For more information on Cvent and CrowdCompass visit: https://www.cvent.com/au/ [1] https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/ [2] https://www.statista.com/statistics/781692/worldwide-daily-time-spent-on-smartphone/ Cvent announces availability of its Event Management Technology For Dummies® book produced in partnership with acclaimed Wiley brand 2018-08-03T01:24:56Z cvent-announces-availability-of-its-event-management-technology-for-dummies-r-book-produced-in-partnership-with-acclaimed-wiley-brand Cvent, Inc., a market leader in meetings, events, and hospitality technology, today announced the publication of Event Management Technology For Dummies. The guide, produced in partnership with the For Dummies® brand, outlines how organisations can successfully plan and run great events using event management technology. “Event management technology gives event professionals and marketers the tools they need to plan, execute, and report on their events, and it’s a gamechanger because it empowers organisations to maximize the impact of their event programs. Even though the use of event management technology is growing rapidly around the world, many organisations still rely on manual processes to market and run their events,” said Patrick Smith, Chief Marketing Officer at Cvent. “We developed a clear and concise guide on how to successfully manage events of all sizes by leveraging technology at every stage of the event lifecycle. We expect that this guide will become a valuable resource that organisations can reference to deliver bigger, better, and more profitable events.” “As the world’s leading reference brand, we always strive to help customers solve problems and get up to speed on topics that may seem difficult or intimidating; help them turn ‘I can’t’ into ‘I can,’” said Michael Friedberg, Senior Marketing Manager, Wiley. “Offering Special Editions like Event Management Technology For Dummies from Cvent, gives us the opportunity to bring new in-demand topics to our audience and further empower our customers to reach their goals.” In conjunction with the release of Event Management Technology For Dummies, Cvent also is offering an educational webinar series that will dive more deeply into the key topics covered in the book. The series covers key topics such as creating a comprehensive events strategy, streamlining event planning processes, driving attendance, engaging attendees, and proving an event’s return on investment. Download Event Management Technology For Dummies here.