The PRWIRE Press Releases https:// 2003-11-05T15:51:00Z Blackie McDonald wins InfoComp 2003-11-05T15:51:00Z blackie-mcdonald-wins-infocomp Australian-based financial services software provider, InfoComp, has selected Blackie McDonald as its global public relations partner focusing on activities in Australia but also supporting InfoComps expansion into Asia and the UK. Blackie McDonald will work with InfoComp to increase its brand and product awareness primarily through targeted media relations activities and special events. Tony Blackie, Managing Director of Blackie McDonald said, Todays ICT public relations market is more competitive than ever before. Blackie McDonalds commitment to truly partnering with its clients by ensuring all consultants have a detailed understanding of their clients products, services and marketplace was the key to winning InfoComps business. This approach has resulted in several new client wins for Blackie McDonald and Im positive it will result in more in the near future, Blackie added. Bob Luff, Business Development Manager at InfoComp said, We wanted a public relations partner that was committed to investing in, and truly understanding our business. Blackie McDonald demonstrated these traits are central to its account management process and therefore resulted in them winning our business. Blackie continued, Winning InfoComp builds on the momentum of recently announced account wins such as Overture, AltaVista, Oracle/BMW Racing Team and Panasonic Business Systems Australia. Combined, these wins provide compelling proof that the recent restructure of Blackie McDonald has had no negative impact on the company, its clients or our ability to source new business. About Blackie McDonald Blackie McDonald is one of Australias largest independently owned and operated marketing communication organisations. Established in Sydney 15 years ago, Blackie McDonald now has offices in Melbourne and Singapore. The company is experienced in assisting corporations strategically increase their profile and position themselves within crowded marketplaces. Blackie McDonald is a recognised leader in the information communications & technology, banking & finance, wine and consumer sectors. Blackie McDonald offers strategic advice and counsel, media relations consulting and event management services. About InfoComp InfoComp is an Australian owned and operated provider of first class software solutions to the finance sector. Since its inception in 1988, InfoComp has achieved year-on-year growth and profitability and now boasts a client list that includes some of the largest and most respected corporations in Australia. InfoComp has a long term commitment to reinvesting in the development process. This, coupled with high quality service, has enabled InfoComp to consistently deliver highly functional and proven solutions resulting in market leadership in the financial services sector. InfoComp's software solutions, Composer (Funds Administration), Mentor (Portfolio Management) and Unison (Registry processing) are based on open standards and incorporate products and services from leading technology suppliers. This has led the company to form valuable partnerships with Sybase, IBM, Staffware, eistream, Adobe/Accelio Corporation and Data Junction. InfoComp also offers a comprehensive range of implementation services, tailored support plans and service level agreements that ensure customer success.