The PRWIRE Press Releases https:// 2001-09-07T15:20:00Z ABC finds solution to unique system needs 2001-09-07T15:20:00Z abc-finds-solution-to-unique-system-needs Enterprise Management Systems may be transparent to most computer users but to the Australian Broadcast Corporation (ABC) their influence can be seen and heard across the organisation. The ABC's Enterprise Management System (EMS), designed and installed by Sydney-based integrator Kinetica, not only manages the computer network, and traditional IT systems and devices, it also manages the PCs used to automatically broadcast 100s of hours of digitised audio programs from studios. As more of the ABCs broadcasting equipment and systems are digitised and moved to PC platforms the integration of its systems and the monitoring of all individual components has become critical. It is vital for the broadcaster to ensure these systems run smoothly. The EMS notifies technical personnel of any problems with those programs and circumvents any malfunctions to prevent any interruptions to those services. The ABC has recently completed stage one of the rollout of its EMS. When the organisation originally went looking for an EMS solution it had several key criteria to be met. The system had to manage and maintain more than 4000 PCs located around the country; it had to provide instantaneous alerts of problems throughout this network and identify potential security vulnerabilities; and it had to automate some of the mundane tasks that were absorbing too much valuable staff time. The main concern for the ABC was the management of its PCs. It had previously tried other desktop management systems that weren't successful and what was needed was a system with greater flexibility. After conducting pilot trials of two systems, the ABC selected Kineticas proposed solution due to its flexibility and cost effectiveness, and the anticipated long-term benefits. The ABCs EMS helps the organisation to manage and monitor around 4,000 desktop PCs, 200 servers and a full network infrastructure. It gives management an overview of how the network is performing, usage trends etc. And because all the information is contained in systems integrated beneath a common interface different groups can extract different information pertinent to their position. For example, the EMS has a web-based tool that provides an easy-to-read picture of the availability and health of the network overall for senior IT managers. Then, the help desk has access to an interface that gives them a map of Australia that shows where a problem is occurring so they can anticipate and prepare for incoming calls. This is important, as most of the ABCs IT support is physically located in Sydney only. And the diagnostic and specific performance monitoring tools forewarn the data network staff of any potential crashes or other problems. The EMS also provides the ABC with major benefits in reducing the amount of time and resources needed to manage its network of PCs located in offices in all capital cities and 48 regional sites across Australia. Previously when the organisation needed to upgrade the software on the PCs it had to send personnel to each site or attempt the upgrade through log-in scripts. Now the upgrades can happen without the knowledge of the individual users. Using the EMS, the ABC is able to remotely discern what software is being used on what computer. IT staff can conduct software installations or distribute upgrades by remote access from a central point, allowing all the PCs, including those in remote regional locations, to be standardised and maintained from a distance. The EMS also allows the ABC to conduct hardware and software inventory. The kind of software installed on particular PCs is immediately accessible via the database, and PCs are also easily located when leases are coming up for renewal. In essence, the ABCs EMS provides it with the tools to maintain its mission critical devices. In terms of what the EMS does for day-to-day business, it allows IT personnel to monitor and maintain the IT infrastructure in a timely and cost-effective way, making better use of the ABCs limited resources. Having the right integrator has fulfilled two main roles for the ABC. Firstly, an independent integrator provided a broader knowledge of available products and so could better meet the organisations specific needs. Secondly, Kinetica integrated all these disparate products, giving the ABCs end users just one common interface through which they work. The ABC expects to see a return on its investment (ROI) in the EMS within 18 months. What the broadcaster was looking for was not so much a dollar value return as the ability to release staff from mundane, time-consuming tasks that have since been automated by the EMS. The first stage, which is just being finalised, is the implementation of the EMS to achieve the management and monitoring of its IT infrastructure, give alarm and event notifications etc. Phase two will allow the ABC to monitor the health of specific applications and to integrate more of its broadcast equipment; and phase three will give greater security such as real time notification of someone trying to break into the network, and will support agreements defining service levels to the various divisions within the ABC. About Kinetica: Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. How does an IT company monitor and manage its own IT systems? It brings in the experts! 2001-09-03T21:00:00Z how-does-an-it-company-monitor-and-manage-its-own-it-systems-it-brings-in-the-experts It may seem ironic that a company like Source Integrated Networks, which itself provides end-to-end managed IT services for some 160 diverse businesses, would need to look to another company to provide any of its own IT services. In engaging specialist integrator Kinetica to provide implementation and commission services for an in-house Enterprise Management System (EMS), Optus-owned Source is in fact practising what it preaches to its own customers, by outsourcing an area of non-core competency to an external expert in that field. We are somewhat different from Kineticas usual customers, in that we have 160 networks to monitor and manage, instead of just one, said Garry Woods, Marketing Manager, Source Integrated Networks. Kinetica provides us with the tools to deliver and support the managed services we offer our clients, and in addition will enable us to provide our customers with direct access to enhanced reporting, 24 hours a day, 7 days a week. Source Integrated Networks designs, supplies, implements, maintains and centrally manages data, voice, video and Internet networks. Managing more than 900 sites including international customers, Sources clients come from various sectors including retail, manufacturing, distribution, communications, transport and services. This year, the companys turnover is expected to be between $20 and $30 million. The EMS infrastructure from Kinetica represents a $500,000 investment for Source. The system integrates Aprisma Spectrum and Opticom iView products and allows Source to constantly monitor and maintain all of its customers links as well as providing customised base reports. Clients are able to directly access some of these reports themselves, instead of relying on Sources word that an agreed level of continuous service is being maintained. Aprismas Spectrum EMS provides us with a higher level of proactive and reactive alerting that gives the operations team a greater insight into the service provided to our customers, Mr Woods said. The sales team in turn are able to better recognise opportunities for network management. One of our customers recently confided to me that the only time he ever knows there is a problem with his site is when we ring to tell him that weve already fixed it this illustrates the level of reliability and stability that we seek to maintain for our clients and the EMS assists us to do this by giving us those early warnings of potential capacity failures and other facets of the networks, he said. At heart, what Source does is guarantee an overall service level for the outsourced network over which an enterprise conducts its business. The EMS that Kinetica has implemented provides the company with base service level reports, monitoring specific statistics and generating at-a-glance status and utilisation reports. These reports are updated every 10 minutes and Sources clients can themselves access them, any hour of the day or night, to check the links status or capacity utilisations. Because we put in an order for a new software product before it was available to test, the full benefits of the EMS customer reporting package have yet to be realised, said Mr Woods. But the expected return on investment is two-fold: being able to report, manage and monitor our service levels to our clients; and to provide additional reporting to our end users as well as our own IT staff. To effectively operate the business, Source needed to be able to proactively manage clients networks with minimum resources, he said. On a product basis, we made the decision to go with Kinetica against the other main competitor because the Aprisma Spectrum and Opticom iView products provided out-of-box functionality, reporting quality and flexibility, as well as the ability to integrate disparate devices for overall monitoring, said Mr Woods. It was Kineticas people who made the biggest difference as they were more proactive during the evaluation stage and we therefore anticipated that this would be reflected in greater support from them during installation and commissioning. Now we have received the iView reporting software that fully supports our operating environment, we can resume our implementation and roll-out plans, he said. During this period, Kinetica has gone the extra mile in terms of providing ongoing support and assisting us to sort through the issues as they arose. About Kinetica: Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. How does an IT company monitor and manage its own IT systems? It brings in the experts! 2001-09-03T20:38:00Z how-does-an-it-company-monitor-and-manage-its-own-it-systems-it-brings-in-the-experts-1 It may seem ironic that a company like Source Integrated Networks, which itself provides end-to-end managed IT services for some 160 diverse businesses, would need to look to another company to provide any of its own IT services. In engaging specialist integrator Kinetica to provide implementation and commission services for an in-house Enterprise Management System (EMS), Optus-owned Source is in fact practising what it preaches to its own customers, by outsourcing an area of non-core competency to an external expert in that field. We are somewhat different from Kineticas usual customers, in that we have 160 networks to monitor and manage, instead of just one, said Garry Woods, Marketing Manager, Source Integrated Networks. Kinetica provides us with the tools to deliver and support the managed services we offer our clients, and in addition will enable us to provide our customers with direct access to enhanced reporting, 24 hours a day, 7 days a week. Source Integrated Networks designs, supplies, implements, maintains and centrally manages data, voice, video and Internet networks. Managing more than 900 sites including international customers, Sources clients come from various sectors including retail, manufacturing, distribution, communications, transport and services. This year, the companys turnover is expected to be between $20 and $30 million. The EMS infrastructure from Kinetica represents a $500,000 investment for Source. The system integrates Aprisma Spectrum and Opticom iView products and allows Source to constantly monitor and maintain all of its customers links as well as providing customised base reports. Clients are able to directly access some of these reports themselves, instead of relying on Sources word that an agreed level of continuous service is being maintained. Aprismas Spectrum EMS provides us with a higher level of proactive and reactive alerting that gives the operations team a greater insight into the service provided to our customers, Mr Woods said. The sales team in turn are able to better recognise opportunities for network management. One of our customers recently confided to me that the only time he ever knows there is a problem with his site is when we ring to tell him that weve already fixed it -- this illustrates the level of reliability and stability that we seek to maintain for our clients and the EMS assists us to do this by giving us those early warnings of potential capacity failures and other facets of the networks, he said. At heart, what Source does is guarantee an overall service level for the outsourced network over which an enterprise conducts its business. The EMS that Kinetica has implemented provides the company with base service level reports, monitoring specific statistics and generating at-a-glance status and utilisation reports. These reports are updated every 10 minutes and Sources clients can themselves access them, any hour of the day or night, to check the links status or capacity utilisations. Because we put in an order for a new software product before it was available to test, the full benefits of the EMS customer reporting package have yet to be realised, said Mr Woods. But the expected return on investment is two-fold: being able to report, manage and monitor our service levels to our clients; and to provide additional reporting to our end users as well as our own IT staff. To effectively operate the business, Source needed to be able to proactively manage clients networks with minimum resources, he said. On a product basis, we made the decision to go with Kinetica against the other main competitor because the Aprisma Spectrum and Opticom iView products provided out-of-box functionality, reporting quality and flexibility, as well as the ability to integrate disparate devices for overall monitoring, said Mr Woods. It was Kineticas people who made the biggest difference as they were more proactive during the evaluation stage and we therefore anticipated that this would be reflected in greater support from them during installation and commissioning. Now we have received the iView reporting software that fully supports our operating environment, we can resume our implementation and roll-out plans, he said. During this period, Kinetica has gone the extra mile in terms of providing ongoing support and assisting us to sort through the issues as they arose. About Kinetica: Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. Queensland targeted by IT solutions provider: key additions strengthen Brisbane team 2001-07-18T18:51:00Z queensland-targeted-by-it-solutions-provider-key-additions-strengthen-brisbane-team Independent enterprise management systems (EMS) solutions provider Kinetica is focusing on expanding its Queensland presence with the addition of two significant sales and technical personnel to the Brisbane team. Steven Farmer joins the company as Senior Sales Executive and has a strong background in the provision of IT solutions to Queensland businesses having previously managed enterprise management accounts in that state. Steve has been recruited to drive Kineticas growth in Queensland and will draw on experience including a three-year period as Sales Executive at Computer Associates Brisbane office. Prior to that he worked in sales and business development roles for other IT services companies. The indication is that there are some excellent opportunities emerging in Queensland and Steves appointment is timely in terms of our being able to take advantage of these openings, commented Steve Dixon, Managing Director, Kinetica. Kineticas new Solutions Architect, Julian Martin, has a solid programming background and has also recently worked in business technology and account management. His experience encompasses product management, database administration, system security management and software analysis. Julian was lately employed by eGlobal Technology Services in developing account strategies while prior to that he worked as a Business Technologist for Computer Associates. He also held a variety of systems administration and programming roles for the Defence Signals Directorate in Canberra. The combination of Julians business acumen and his expert technical knowledge will be put to good use at Kinetica, said Mr Dixon. We believe the addition of both Steve and Julian will assist us to significantly grow our business in Queensland with Steve developing new accounts and Julian supporting those relationships with his extensive technical knowledge. About Kinetica: Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. Safe and secure: 2001-06-26T21:00:00Z safe-and-secure Top 10 threats to network security 1 It is vital to enforce adherence to security policies, ensuring that users maintain the integrity of systems through such things as the ownership of files and simple passwords etc. Without automation of security auditing, it is easy for careless shortcuts to open security holes on systems, for example, companies should ask how many users dont have passwords on shared directories for their desktops. 2 The complexity of e-business systems can be daunting and there are ever more access points on the network for IT managers to monitor. The insistence on trying to manage all this in-house can hamper security efforts. A little bit of knowledge can be a dangerous thing and it is best to get in a specialist provider whose core business it is to keep up to date with new developments and to apply the best combination to your business, so you can in turn concentrate on your core business and not IT issues. 3 The practice of extending the network for use by suppliers, customers and partners increases the number of people with access to your network and therefore proportionately increases the risk of attack. The issues arising from this are two-pronged: any breach to your system could affect their business as well as your own and in this way could negatively affect your external relationships; in turn, any insecure points in their network can become your problem when the systems are connected ~ you might unwittingly be exposing your business to increased points of entry on the overall network. 4 A lack of understanding of specific potential threats can negate investment in security. It doesnt matter how much money is spent on securing a system if there is not a complete understanding of all the threats to electronic assets. 5 An inability to understand the importance of system security by boardroom-level executives means security is not made a financial priority. A lack of appreciation of the potential implications of breaches means sufficient funds are not budgeted for. Executives at the highest level must be made to understand that, in an e-commerce-focused environment, no system equals no business. 6 There is a pervasive refusal to recognise that because systems evolve, security must evolve with them. Security is not something that can simply be installed once and forgotten. There is a requirement for ongoing monitoring, maintenance and upgrading as the system is similarly altered or improved. All components of a system, including servers, routers, terminals, access points, wiring, even physical factors such as temperature and power sources, should be examined as a matter of course. 7 A lack of understanding of the kinds of tools available and what they do means that many security solutions are not as effective as they could be. Many firewalls only keep out amateurs and most companies will need a higher level of protection than they currently possess. But they may not know about the tools they can use to obtain greater security. 8 The historical fire fighting approach will limit security efficiency. A proactive, rather than reactive approach, actively monitors applications, as well as network and systems infrastructure, to alert you to system weaknesses BEFORE they become a problem. 9 Internal hackers can represent as big a threat as external hackers and virus-perpetuators. While external intruders are the obvious threat, nobody knows the inherent weaknesses of a system better than the employees who work with it every day and internal mischief-makers can use their passwords to access sensitive data, whether their intent is malicious or otherwise. A comprehensive set of layered defences could require the inclusion of physical measures such as restricted areas or card keys, on top of firewalls, virus- and intruder-detection software and the like. 10 Denial of service attack is a preferred method of destruction for your advanced hacker. This is an attempt to prevent legitimate users of a service from accessing those functions in a system, by flooding a network to block traffic or disrupting connections. Resources used illegally or wrongly can also cause denial of service, such as storing data or software on your system, taking up disk space. A complete security solution will separate critical functions from non-critical activity and establish a base of standard activity against which to measure extraordinary activity, with diagnostic tripwire type tools to detect changes in configurations. By Steve Bird Director and Senior Solutions Architect Kinetica About Kinetica Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. Kinetica beefs up sales and management team in wake of capital investment 2001-05-30T20:59:00Z kinetica-beefs-up-sales-and-management-team-in-wake-of-capital-investment Kinetica, Australias market leader in Enterprise Management Systems (EMS), has appointed three key personnel to support its expansion following the recent securing of AUD$3 million in venture capital. The new personnel have formidable combined experience in the IT industry. Mark Gray has been appointed Financial Controller, with full responsibility for the financial management of Kinetica. Mark has held a number of senior financial management positions in recent years, including a five-year stint as Financial Controller (Pacific Region) for Epicor Software. Prior to that Mr Gray worked as Finance Manager for Toshiba in Sydney, following a career encompassing various senior accounting positions for organisations including Datamatic Holdings and Sterling Software. Stephen Brass is taking up the reins as National Sales Manager. With broad experience in the IT sector, Stephen most recently worked as Manager of the Quintus Business Unit at eGlobal Technology Services, a start-up technology incubation company. His career of 16 years has tracked through management positions at market-leading companies including Legent, Software Developments International and USWEST Applied Communications. Taking on the challenge as Sales Executive is Julie Spivey. With 12 years in the IT industry under her belt, Julie has extensive experience in computer and telecommunications technology sales. She previously worked for Compuware, setting up channel distribution for that company and has been active in sales for Clear Technology, an Australian systems integrator, and Telstra. Commenting on the new appointments, Kinetica MD Steve Dixon said: We are thrilled to welcome Mark, Stephen and Julie aboard the Kinetica express! These are very exciting times for us, with our recent capital injection and name change, and the enthusiasm and IT expertise of this dynamic trio will make them a vital part of the team moving forward. About Kinetica Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. IT success story Full Spectrum takes on new name as Kinetica 2001-05-16T04:00:00Z it-success-story-full-spectrum-takes-on-new-name-as-kinetica At a time when many organisations serving the IT industry are struggling, one Australian company is finding that its specialised solutions are more in demand than ever. Todays announcement of an injection of AUD$3 million in venture capital acknowledges the companys successful track record and confirms the expectation of its further expansion. Full Spectrum, Australias leading supplier of Enterprise Management Systems (EMS), has taken on a new name and corporate identity as it tackles the challenges of todays even tougher IT services market. The company was established in 1998 by former Cabletron executives including local head, Steve Dixon. The company's name was partly in reference to Cabletron's network management system, Spectrum. To reflect Full Spectrums new position as an entirely independent supplier, and to reinforce its broad-based product knowledge across all vendors, the company has been re-named Kinetica. The new name shows not only that we are committed to providing completely unbiased advice on the best available software to meet the varied needs of our clients, but also illustrates our energetic approach," said Steve Dixon, Managing Director of Kinetica. Enterprise Management Systems deliver complete command and visibility of the diverse and disparate elements of an organisation's IT infrastructure. This enables the business to manage its enterprise-wide infrastructure as a single, powerful entity. "Just as the modern motor car is made up of a series of highly complex components and systems, to start the car takes only the turn of a key because the vehicle's management system controls and integrates all the elements. In the same way the disparate elements of an IT system can be controlled by an EMS," said Mr Dixon. "Through the design and implementation of an EMS, we enable clients to improve their own operations by ensuring their IT infrastructure supports their business processes as opposed to conflicting with them." As part of its new identity and expansion, Kinetica has secured venture capital investment to the tune of AUD$3 million through Sydney-based Nanyang Ventures. "In the current economic turbulence, Kinetica has continued to out-perform its projections, securing results that adhere to Nanyangs requirements when we make an investment," confirmed Ian Neal, Joint Managing Director, Nanyang Ventures. "Kinetica has expelled any competition in the EMS market by proving to be much more than a software supplier and providing tailor-made solutions that challenge and enhance the results of their customers. "Our investment will enable Kinetica to aggressively move forward, explore new markets and gain better market penetration in the Asia-Pacific region," Mr Neal said. "Kineticas customer base comprises large corporations and government customers, all of whom are at different stages of managing their internal and external IT infrastructures.These organisations are ideally placed to capitalise on Kinetica's experience and capabilities, to achieve better bottom line results from their IT investment, he said. The investment enables us to continue to expand our personnel and services to provide optimal EMS solutions for Australian business, said Mr Dixon. We are committed to finetuning our already comprehensive offering of enterprise management products, as well as offering the best possible staff training, system design, installation and back-up support. The growth of Kinetica confirms that the acceptance and use of enterprise management systems is on the rise, as more Australian companies realise they may not be making the most of their existing investment in IT. This is in line with trends in the United States, where many companies are seeking to optimise their IT systems following heavy investments in making systems Y2K ready. Particularly in these tough times, companies are having to examine all aspects of their business closely, including the use and management of their IT infrastructure. They are asking themselves, Am I getting a good return on my investment in this equipment? said Mr Dixon. Kinetica client, the Australian Broadcasting Corporation (ABC), is finalising the implementation of stage one of its Enterprise Management System. The EMS provides the ABC with the tools to maintain its mission critical IT systems and devices. On a day-to-day basis, it allows the ABC to monitor and maintain its IT infrastructure in a timely and cost-effective way, making better use of its limited resources. An EMS integrator fulfills two main roles. Firstly, an independent integrator has a broader knowledge of available products than an in-house person, and so can better meet specific customer needs. Secondly, they integrate the disparate EMS products, giving end users within a customer just one common interface through which all personnel work. About Kinetica Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details. For further information: Lisa Robinson Marketing Manager Kinetica Tel: (02) 9488 1700 Email: lisa.robinson@kinetica.com.au Hannah Watterson Watterson Marketing Communications Tel: (02) 9437 6122 Email: hannahlw@watterson.com.au Is the in-house management of IT systems slowing down Australian business? 2001-05-16T04:00:00Z is-the-in-house-management-of-it-systems-slowing-down-australian-business Supporting its leading range of Enterprise Management System (EMS) solutions, specialist Australian integrator Kinetica has released a service delivery option that not only frees customers from having to administer large EMS solutions themselves, but also spreads the cost, freeing up financial resources. An EMS lays over the top of an organisations IT infrastructure, enabling simpler control and management of the IT systems and the information contained within them, as well as allowing better access to that information, said Kinetica Managing Director, Steve Dixon. Many companies choose to manage their own EMS, but managing increasingly complex IT systems is proving to be something of an Achilles heel for many Australian organisations, which is where an MSP model can provide the solution, he said. People can easily get bogged down in day-to-day network and systems management problems and lose sight of the fact that EMS solutions are not only support tools but are also a powerful component of the daily management of the business. Under Kineticas MSP model, the company provides all required software, implementation, support, customisation and ongoing administration, while ensuring it remains fully operational and relevant to the customers business requirements. In todays ever-changing business world, no-one can predict what may happen to organisations, markets or technology. Buyouts, mergers and downsizing can leave an organisation with excessive or unused software applications. Given this, Kineticas MSP model can help mitigate the risk by providing a higher level of flexibility. Any required changes to the management system, be they products, scale, service, support or functionality, can be easily accommodated, with a corresponding change to the monthly cost. This proves to be far more effective than writing off existing software applications and then purchasing new ones, said Mr Dixon. Our MSP model offers customers a totally integrated EMS which is managed to the highest level and yet does not add to the workload of the IT department, he said. One significant operational advantage of Kineticas MSP program is that an organisations IT costs are minimised. With costs charged monthly, the business does not have the burden of large upfront capital expenditure. This also mitigates the risk as the company is only charged for what it uses each month. The cost becomes an operating expense and is therefore fully tax deductible. Mr Dixon likened the prevailing method of obtaining an IT management system to purchasing and maintaining a car. At the moment, its as if companies are buying their car in pieces, assembling the components and then being trained on how to drive, service and repair the vehicle. If the car no longer meets their requirements, they will have to purchase a new one. If they cant afford that cost, they will leave their obsolete car to gather dust in the garage, he said. Under our MSP model, the company would receive a completed car, designed according to previously specified needs. They would still be taught to drive it, but all the other maintenance or repair work would be carried out by qualified mechanics. And if the car became outdated, they could exchange it for another one under their leasing arrangement. Key benefits gained under an MSP model: 1. All requirements of the organisation are addressed and aligned with the priorities of the business. 2. The best products are selected to meet the requirements of the organisation. 3. The system continues to evolve and add value to the company, rather than become outdated or under-utilised shelfware. 4. Changes in the organisation or the availability of new software can be easily accommodated within the base system without significant cost increases. 5. Costs are minimised as they are charged monthly and, as operating expenses, are fully tax deductible, enabling realisation of the return on investment. 6. The departure of key staff will not leave the organisation exposed to a potential interruption to a business process as the overall system is administered externally. 7. The system is delivered on time and within budget, providing the expected output. The main aim of most businesses is to maximise their IT infrastructure to support and improve business performance, said Mr Dixon. An MSP solution assumes the burden of staying current with new technologies and allows the organisation to stay focused on its core competencies instead of buying, maintaining and upgrading management systems. About Kinetica Kinetica, formerly known as Full Spectrum, is the market leader in designing, implementing and maintaining Enterprise Management Systems which empower businesses to reap the benefits of their IT infrastructure. The company delivers management systems that are focused on supporting business processes and delivering complete control and visibility of the diverse and disparate elements of clients' IT infrastructures. Kinetica delivers the full spectrum of EMS solutions from industry leading vendors to tailor a professional, complete and reliable solution, using products that expertly match business needs. Visit the Kinetica web site at: www.kinetica.com.au for more details.