The PRWIRE Press Releases https:// 2019-12-16T05:20:40Z Is your marketing strategy ready for the new decade? 2019-12-16T05:20:40Z is-your-marketing-strategy-ready-for-the-new-decade A brand new decade is rapidly approaching with the advent of 2020; this is a time to make a retrospective of what the 2010s have brought but also a time to predict what the following 10 years will reveal for business in general and marketing strategies in particular. As a digital marketing agency serving clients of various sizes from different industries, at VMA we know that your main concern is devising innovative and effective marketing strategies to sell your products/services. Our team is constantly monitoring the latest digital marketing trends and is already working to implement the newest marketing strategies for 2020 – prepare yourself to be surprised:   • Shopable Posts With social networks now integrating almost every aspect of a business’s online presence, it was expected for users to be provided at some moment the option of buying directly from social media platforms. Businesses have been waiting for years to eliminate the friction that appears when prospects need to move from social media posts to e-commerce websites in order to make a purchase, and now it is possible to create shoppable posts, enabling users to shop directly from posts with greater ease. • Interactive Content The focus of digital marketing in 2020 is expected to shift to interactive content, which includes polls, quizzes, augmented reality, virtual reality, shoppable posts, and 360-degree videos among others. Interactive content offers visitors an engaging experience that ensures a deeper immersion into the brand’s world and keeps prospects on the page for longer. Aside from being enjoyed more than any other type of content, interactive content is highly sharable and allows marketers to grow awareness of brands every time users share content. • Personalisation Generic ads are definitely out in the following decade, with personalisation being one of the most prominent marketing strategies for 2020. More and more businesses will be shifting from traditional means of advertising towards personalised marketing – meaning that organisations of all sizes will need to become able to provide the right product or service to the right person at the right time. Today’s consumers expect personalised products that are designed and manufactured as they want them to be, and these preferences can only be determined through refined measuring instruments and meaningful interactions. • Smart Bidding in Google Ads Smart bidding in Google Ads is expected to lead the digital marketing trends in 2020 as every marketer is obviously looking for ways to get better results for every dollar they invest in promoting a business. The improvements made possible by using machine learning will enable businesses to get maximum value out of every single conversion; bids will be better optimised and conversion actions will be easily taken at campaign level. It will even be possible to optimise bids across multiple campaigns using additional conversion actions and setting bids on auto-change when a sale stops. • Voice search This is not a new concept but voice search has definitely not reached its full potential yet. It is estimated that in 2020 half of all online searches will be made through voice search. Users familiar with Alexa and other smart speakers are already making many of their searches through voice apps, and businesses can simply not afford to ignore this trend. Actions that marketers need to take in order to use voice search to their advantage include optimising websites for voice searching and using long tail keywords such as “how to dress for a business meeting” instead of “business meeting outfit”. • Lifecycle marketing Smart marketers have been doing lifecycle marketing for ages, but the latest tools and techniques put a new light on this type of marketing and place it among the most important marketing strategies for 2020. Lifecycle marketing basically means that businesses should move their primary focus towards increasing awareness and boosting revenue from existing customers rather than concentrating all their efforts on obtaining new customer leads and prospects. Attracting new prospects is obviously important, but many businesses make the mistake of neglecting a client once they have made their first purchase – and the latest marketing tools are here to help change this deficiency.   The 2020s will definitely be an exciting decade and change the way marketing is done, in ways that are beneficial for both businesses and consumers. Visual Marketing Australia Celebrates 10th Anniversary 2019-08-09T02:37:08Z visual-marketing-australia-celebrates-10th-anniversary Visual Marketing Australia is pleased to announce the Gold Coast-based digital marketing agency is celebrating its 10th anniversary this month.  With 80% of businesses failing to reach this milestone, that is a great achievement today.   Having started in July 2009, VMA has evolved with technologies to keep up with the ever-changing digital space. In the beginning, activity at VMA mostly consisted of creating websites for businesses and enabling them to maximise the increase in their clients online spends. Currently, their agency offers a variety of digital marketing services from: Website Development, Branding, CRM Implementations, Social Media, SEO, Google Ads, Email Marketing, Web Hosting and more. “We are a full-service Digital Marketing Agency specialising in all online marketing needs including CRM Implementation and Integration. Our mission consists of creating lead-generating websites that get found in Google, drive more traffic to your site, convert more visitors into paying customers and ultimately increase your bottom line”, as John Bond, CEO, has sharply defined it.   The 10th anniversary milestone is a time for both older and recent staff to review the most remarkable and challenging moments in the history of VMA and also the perfect occasion for better outlining its identity in front of employees and clients. The story behind VMA begins in the early 90s, when CEO and Founder John Bond started creating websites for himself, family and friends. After a 30-year career in print, his plant was closed down in late 2001 and he changed several operational and management positions until he commenced his own company in 2009. “After a stint in media sales in early 2009, while talking to many business owners, they were all moving away from print advertising and increasing their online spend” Bond recalls. “Mind you this was a year or 2 into the GFC so this was a lightbulb moment for me, I knew that online is where it had to be when it comes to marketing and that was the start of VMA.” “While we do offer more traditional marketing via our affiliation with several companies – we decided to remain focused 100% online. By doing so we were able to offer an effecting marketing strategy with lower costs than the more traditional media. While print, Radio and TV will remain effective for some – this media has been cost-restrictive for others but the online boom has forced many of the traditional media to drop their prices thus broadening the net for a greater audience,” recalls Bond. In spite of its print background, the founder of the young business saw the drift to online and decided to take full advantage of it. As for the VMA logo, Bond explains: “The concept of our logo was the convergence of media and while it originally started with 3 rings – we settled on just 2 as it represented the simplicity of it.” Out of the most recent accomplishments at VMA, Bond was achieving Zoho Consulting Partnership in 2018 and the staff expansion in 2017 & 2019. While they had been using Zoho CRM since 2010, they saw a need for companies they dealt with to implement sales and marketing automation in a hassle-free manner. “We chose the award-winning web-based SaaS CRM Zoho for ourselves, known for its ability to attract, retain, and manage customers and for benefits in areas like contact management, sales management and purchase control. It only seemed logical to role this out for our clients to instigate their digital transformation.” Bond says.   In recent times, Candice Simpson, former Production Coordinator and Client Manager, moved in March 2019 into a full-time Digital Marketing role. Taking over from Candice was Nadia Chothia, who assumed the role as Production Coordinator and started managing al VMA projects. New additions of our team included Roberta Vieira as a Marketing Assistant, who is responsible for assisting with our clients’ project and helping to attain their marketing goals. VMA CEO John Bond believes that the new team is, like himself, fully passionate about creating a strong digital brand identity for clients, which he believes being the key driver of customer satisfaction. They are currently looking for 2 more staff and hope to have them in place by the end of this month.   Future plans for VMA include starting a new division – VMA Promotional Products –, attracting new talent, and franchising or licencing our business model to assist others in owning and growing their business which in turn will grow theirs.   About Visual Marketing Australia Visual Marketing Australia is a full-service Digital Marketing Agency offering a variety of marketing services, such as including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. We offer digital marketing services in an integrated manner and focus on multi-channel marketing like Social Media, SEO, and Google Ads. The Gold Coast digital marketing company takes pride in providing tools and solutions that are affordable, measurable, and extremely effective to any business regardless of its size. A Gold Coast-based company celebrating its 10th anniversary this year, VMA has managed to create a worldwide client base and can be contacted on +61 1300 158 708. For more information please visit https://www.visualmarketing.com.au “Digital Marketing Made Simple” and follow our Social Media links: ·         Facebook            https://www.facebook.com/VisualMarketingAustralia ·         Twitter https://twitter.com/visualmarkting# ·         Linkedin               https://www.linkedin.com/in/visualmarketing ·         YouTube              https://www.youtube.com/user/vmavids ·         Instagram https://www.instagram.com/visualmarketingaustralia/   A New Zoho Application Is Launched – Zoho Marketing Hub 2019-05-20T04:33:04Z a-new-zoho-application-is-launched-zoho-marketing-hub Visual Marketing Australia is pleased to announce that the newly-launched Zoho application, Zoho Marketing Hub, is available to Australian organisations immediately after being released on the global market. The Zoho New Application Marketing Hub is a comprehensive marketing automation piece of software that enables users to manage their marketing activities across multiple channels. Benefits of using Zoho Marketing Hub include generating more leads, converting them to customers, and retaining them longer.   “A large number of customers have asked for help with integrating Zoho CRM into their businesses in the last year as part of their strategy to provide high-level personalised customer service. These businesses were also looking for effective ways to attract, retain, and manage customers and to handle contact management, sales management, and purchase control,” said John Bond, CEO of Visual Marketing Australia.   The Zoho New Application Marketing Hub is ready to provide to businesses from Australia and all over the world features such as complete lead management, web behaviour marketing, marketing planner with ROI, multichannel marketing, insightful reports, and tools for creating unique lead-to-customers journeys.   The new Zoho CRM application will also be very useful to those who find the process of qualifying a lead rather difficult. “Many businesses lose potential customers because they fail to determine which prospects have the potential of becoming customers and which represent a waste of time. It’s a common issue for many of our customers too, and we have always been asked to assist with lead qualification. Things are easier now with the Zoho New Application Marketing Hub as users can understand how leads progress through the conversion funnel with the help of lead stages,” revealed Candice Simpson, Marketing Manager at VMA. She will be instructing VMA clients that opt for Zoho CRM on how to classify their leads into different stages based on their information and engagement, and move them to the stages where they meet criteria. This feature and the others that Zoho CRM users will soon discover are part of the strategy of providing marketing automation software that delivers results.   About Visual Marketing Australia Visual Marketing Australia is a full-service Digital Marketing Agency specialising in all online marketing needs including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. The expert team at VMA enables the agency’s customers to increase their competitive advantage by utilising the latest business solutions through Online Marketing Strategies. In order to meet the need for companies to implement sales and marketing automation, VMA has introduced in 2018 the Zoho CRM, the award-winning web-based SaaS CRM designed to attract, retain, and manage customers. The platform is beneficial to assist contact management as well as sales management and purchase control. VMA is up-to-date with every new product released by Zoho, including the Zoho New Application Marketing Hub, and can assist Australian users with the implementation of Zoho CRM apps. A Gold Coast based company established in 2009, VMA has a worldwide client base and can be contacted on +61 1300 158 708. For more information please visit https://www.visualmarketing.com.au “Digital Marketing Made Simple” and follow our Social Media links: ·         Facebook            https://www.facebook.com/VisualMarketingAustralia ·         Twitter https://twitter.com/visualmarkting# ·         Linkedin               https://www.linkedin.com/in/visualmarketing ·         YouTube              https://www.youtube.com/user/vmavids The Australian SEO Industry Mined With Dodgy Practitioners – How To Avoid Them 2019-04-18T04:47:48Z the-australian-seo-industry-mined-with-dodgy-practitioners-how-to-avoid-them A common reason why small businesses delay the decision of using SEO services is represented by the negative stories they have heard from other people in the industry. There are so-called SEO experts who promise a lot but deliver very little, or there are even scammers who leave with advance payments never to be heard of again. Under these circumstances, small business owners who don’t have contacts in the SEO and digital marketing industries don’t know where to start and are afraid of taking risks, so they give up on the idea of improving their online presence with the consequence of losing customers. Not just the SEO industry but also the wider online marketing and web design industry that has dodgy practitioners. Fraudsters trying to con honest people have always been around, and the Internet has become a perfect ground for them as getting away is easier when the people don’t interact face-to-face. VMA case studies We have had many clients come to us after previously being burnt by not only other SEO agencies but also by web development agencies. One of those clients that were previously deceived was a dog training business who put down a 30% deposit with a Melbourne web development agency and 2 months went by and still no word or action from the developer. We quickly developed an action plan and managed to complete a large custom development project, first focusing on the front end development. This allowed us to get a sign-off for the grant while still working on the backend development, which required more time. As a result, our client now has a fully customised web development site that uses automation to streamline their business operation and expand by adding more trainers. Another client we are happy we were able to help was Fragram Tools, who had waited for 12 months for the previous developer to take action and fix problems such as the website tasking g in more than a minute to load! The solution we proposed was redeveloping the website from scratch and building it our way, with our own theme architecture and customised design, while also securing the site to avoid hacking. The new website was live by the 4th week, and our client was very pleased with the end results. What these case studies teach us that without the right SEO and web development expert you will be struggling for months in a row; being deceived by a dodgy practitioner can harm your online presence and business significantly, causing you to turn away prospects and lose customers. This danger has also been emphasized by the office of Australian Small Business and Family Enterprise, through Ombudsman Kate Carnell who has said that “the industry is rife with ‘horror stories’ in which small businesses (SMBs) are ripped off by SEO consultants ‘over-promising and under-delivering.’” The need for industry regulations Carnell is planning new regulations for the industry as many of the deceitful actions fraudsters are taking are often located in a grey area. As a small business owner, you too probably receive dozens of sales contacts a month from unknown companies proposing to help with your business’s marketing. Some of these cons not only spread the word by email, but go one step further through robocalls announcing companies that their listing on Google is unverified. Next, they claim they are affiliated with Google and promise they can put your website on the first page of Google search results or try to sell you a Google My Business listings management service. If you receive this type of message and consider somebody is trying to trick you, you can contact Google via their complaint centre and report violations. The number of formal SEO-related complaints in Australia last year was relatively small – about 100 – but the office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) thinks that many fraudulent SEO engagements go unreported. Corroborate this with the lack of regulation (the ASBFEO can investigate and advocate but not independently create new regulations) and you have “a minefield of dodgy practitioners” looking for their next prey. How can you avoid becoming the victim of a SEO or online marketing scammer? The first rule of thumb is that no SEO agency can guarantee to get you on page 1! Unless they are using long tail keywords that people don’t search for. Being cautious is the best way to avoid problems. If it sounds too good to be true, then it probably is! Before you sign a contract with an SEO or web agency you need to ask them these questions: ·         Can I see examples of your previous work? Reliable SEO and web development agencies usually present some past work samples on their websites. If not, they should be able to provide them on demand. If they refuse, this should be a warning sign for you. ·         What are your customers saying about you? Again, a digital marketing expert who knows their business should have already disclosed feedback from customers in the form of testimonials featured on their website and by allowing customer reviews on Google My Business and on Facebook. A simple Google search can reveal other customer opinions that will help you make the right decision regarding your potential collaboration with the SEO services provider you are considering. ·         Can you provide references and contact details of past clients so that I can speak to them directly? A genuine and reliable digital marketing expert will always be able to provide a positive answer to this question. ·         What is the framework or process that we will follow? Not being able to answer suggests the person you are talking to is either very disorganised or they have never completed SEO or web development work at all. Having a process to follow means they know how to do their job effectively and that they are aware of the challenges they may have to deal with in the process. ·         Will there be one central point of contact throughout the process? Customer service should represent a priority for your digital marketing provider. Preferably they should assign one person who will represent your first contact throughout the project. If not, whenever you have a complaint they will refer you from one employee to another and no one will know for certain who is responsible for solving your problem. ·         Do you offer a guarantee? Many businesses use guarantees to reduce the perceived risk of the product. The guarantee is rarely invoked by customers, but if someone happens to be dissatisfied with the products/services provided, the business offering the guarantee should keep their promise. Providing a money-back guarantee suggests that the respective company is taking risks like exposure to manipulation, customer service burden, and complicated finances, something not everyone is able to do. However, it is important that your SEO provider does more than include a money-back guarantee badge on their website – they should also be able to present you the procedure for getting a refund in case you are not satisfied. By asking the right questions before starting your collaboration with a SEO practitioner or a web developer, you should be able to avoid unpleasant situations where your website is working very poorly or there is no work done for the money you have paid. Hopefully the upcoming regulations in the SEO industry that the ASBFEO Ombudsman is looking to implement will reduce the number of fraudulent practitioners and encourage more and more businesses to call to the services of a SEO expert, online marketer, or web developer without being afraid of falling victim to scams. Visual Marketing Expanding with Additional Staff 2019-03-15T05:47:03Z visual-marketing-expanding-with-additional-staff Visual Marketing Australia is pleased to announce its recent expansion with additional staff. Due to an increase in new clients and larger contracts, VMA decided to expand its team of talented staff.   Candice Simpson, our current Production Coordinator and Client Manager, moves into a full-time Digital Marketing role. Taking over from Candice is Nadia Chothia, who will now assume the role as Production Coordinator and manage all VMA projects. New additions of our team include Roberta Vieira as a Marketing Assistant, who will be responsible for assisting with our clients’ project and helping to attain their marketing goals.   Of the company’s last results, VMA CEO John Bond said “We have always gotten some really outstanding results for our clients, so with larger new clients and increased marketing budgets we have seen the need to expand our team to maintain our high-level personalised customer service.” He believes that the new team (totalling 18 now) is, like himself, fully passionate about creating a strong digital brand identity for clients, which he believes being the key driver of customer satisfaction.   VMA offers digital marketing services in an integrated manner and focuses on multi-channel marketing like Social Media, SEO, and Google Ads. The Gold Coast digital marketing company provides tools and solutions that are affordable, measurable, and extremely effective to any business regardless of its size. VMA enables its clients to increase brand awareness using low-cost customer service tools that also offer the opportunity of building a close relationship with customers and prospects.   In addition, in order to meet the need for companies to implement sales and marketing automation, VMA has introduced in 2018 the Zoho CRM, an award-winning web-based SaaS CRM designed to attract, retain, and manage customers. The platform is beneficial to assist contact management as well as sales management and purchase control.   About Visual Marketing Australia Visual Marketing Australia is a full-service Digital Marketing Agency specialising in all online marketing needs including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. The expert team at VMA enables the agency’s customers to increase their competitive advantage by utilising the latest business solutions through Online Marketing Strategies. A Gold Coast based company established in 2009, VMA has a worldwide client base and can be contacted on +61 1300 158 708. For more information please visit https://www.visualmarketing.com.au “Digital Marketing Made Simple” and follow our Social Media links: ·         Facebook       https://www.facebook.com/VisualMarketingAustralia ·         Twitter https://twitter.com/visualmarkting# ·         Linkedin               https://www.linkedin.com/in/visualmarketing ·         YouTube              https://www.youtube.com/user/vmavids ·         Instagram            https://www.instagram.com/visualmarketingaustralia