The PRWIRE Press Releases https:// 2018-11-13T18:01:55Z The Clean Collective launches Green Friday - a Festival for our Future 2018-11-13T18:01:55Z the-clean-collective-launches-green-friday-a-festival-for-our-future Australia’s strictest toxin-free, waste-less shop and community, The Clean Collective has launched Australia’s first Green Friday Festival, as part of its 46-day long Conscious Christmas campaign.   The Clean Collective’s Green Friday Festival refreshes and recycles the ‘tradition’ of Black Friday, into a new event that invests in the future of our planet and our health. In doing so, the Aussie startup is calling out the irresponsible product development, mindless consumption and waste created by Black Friday sales, and their impact on global social and environmental wellbeing.    From 12 November to 2 December 2018, The Clean Collective will donate all its profits to Trees for the Future, with the aim of raising enough money to plant 50,000 trees as part of The Forest Garden Program, all while helping Australian consumers make more conscious purchases this festive season.   Charlie Thompson, CEO and Co-Founder, explains why The Clean Collective has decided to give its profits away, at a time of year when most businesses are reaping the rewards of sales and Christmas shopping.   “We founded The Clean Collective to identify solutions that would drive positive social and environmental change in our everyday purchases, habits and traditions. We know Black Friday has become a part of the Christmas shopping process, and while we believe the holiday is about more presence and less presents, gift-giving is a deep-rooted human tradition,” Thompson comments.   “We decided rather than boycott Black Friday, we’re going to work with it, because it’s far more effective to turn the tide by flowing with it, than swimming against it.   “So instead, we’re encouraging a different mindset this festive season. One where every gift purchased drives a positive social and environmental impact, nurtures our bodies and the Earth, lasts - never wasted or discarded, and gives back to a greater cause, for our future, and the future of our planet. ”   When planted in the right areas, over the right timeline, 50,000 trees will:   ●      Absorb the amount of C02 equal to driving a car 32,500,000 miles - the equivalent of driving from Perth to Sydney and back 664 times![1] ●      Release enough oxygen to sustain 100,000 humans.[2] ●      Reduce runoff caused by rainfall by up to 50,000,000 gallons.[3] ●      Contribute to other environmental impacts, such as promoting insect and plant species biodiversity, composting, organic farming practices; improving climate change resilience; ending soil degradation and farmer-based deforestation; reforesting landscapes; conserving local forests and animal habitats; and recharging groundwater tables. [4]   Shoppers at thecleancollective.com will also benefit from up to 20% off all purchases during The Green Friday Festival, to support their decision to buy products that are kinder to themselves, their families and the environment.   The Green Friday Festival runs before, during and after the Black Friday weekend, maximising access to sale prices over an extended period of time, preventing ‘mindless consumerism’ - unwanted or unnecessary impulse purchases.    “We’ve researched the impact of Black Friday sales, and we don’t like what we’ve found. We believe Black Friday is an event that needs reinventing. The idea and the tradition need rethinking, recycling and reusing to drive greater good and tackle the wrong-doings it’s currently fuelling. That’s why as well as giving back to the planet, we also want to give back to our loyal community, and gift them affordable prices and more time to make conscious decisions about their Christmas purchases,” Thompson comments.   The Clean Collective’s Conscious Christmas campaign runs from 9 November to 26 December 2018, sharing tips, tricks and solutions to help Aussies create a conscious, better-impact Christmas. The Green Friday Festival will offer up to 20% off sitewide from 12 November - 2 December, where all profits will be donated to Trees for the Future, with the aim of funding the planting of 50,000 new trees. [1] Annually, an acre of trees absorbs the amount of carbon dioxide equal to driving your car 26000 miles. GreenPop. A healthy forest has 40 to 60 trees per acre. (MAST Health Forest Initiative). Driving from Perth to Sydney and back = 7,868km / 4888.95 miles (Google Maps) [2] Mature trees can absorb roughly 48 pounds of CO2 a year. The tree in turn releases enough oxygen to sustain two human beings - ColoradoTree.org / Clean Air Gardening [3] Trees reduce urban runoff and erosion by storing water and breaking the force of rain as it falls. The USDA reports that 100 mature trees can reduce runoff caused by rainfall by up to 100,000 gallons! Clean Air Gardening [4] Trees for the future. trees.org The Scary Truth about our Planet 2018-10-30T18:51:48Z the-real-horror-this-halloween 'Halloween' conjures up images of scary movies and trick or treat traditions. But given the current state of our planet, it’s clear the real horror story is happening here and now, on our own doorstep, right in front of our eyes.   Our oceans are drowning in plastic, our waste infrastructure is an overwhelmed and overflowing monster, and we are facing a state of severely damaging climate change, according to the latest reports.   Traditionally known for finding and sharing positive solutions to these ever growing issues, The Clean Collective is hijacking Halloween to put the spotlight on some of the most terrifying truths about the current state of our planet, in a bid to drive discussion and help Australians channel their fear into making positive change as a Collective.   Click HERE to see The Scary Truths   Despite these scary facts, Charlie Thompson, Co-Founder of The Clean Collective says there is hope.   “We believe we can only be as healthy as our planet. But we also believe every single tiny positive change each person makes to reduce their impact on the environment is a huge deal, if we all do it together,” Thompson comments.   “For example, if we all switched from disposable coffee cups to reusable ones, we would stop 500 billion single-use coffee cups entering landfill each year. Small positive changes like this quickly become habits, especially when armed with the right tools and information. These habits, when made as a Collective, can make a huge, champagne-popping difference to the world.”   Georgia Lawson, Co-Founder of The Clean Collective, adds: “It’s so easy to be terrified into inaction by the scary truths we see on the news every day. Trying to fix the big picture can feel impossible. But we want everyone in Australia to feel empowered to take these small steps, encourage others to do the same and feel proud that they are making a difference, together.”   The Clean Collective is Australia’s strictest toxin-free, waste-less shop and community, offering natural, organic and zero waste solutions without the greenwashing.   -- ENDS --   For more information, images or to arrange an interview, please contact: Charli Ferrand Chief Communications Officer - The Clean Collective cferrand@thecleancollective.com +44 7534 345 497 (Phone and WhatsApp) The Real Horror of Halloween 2018-10-30T18:50:44Z the-real-horror-of-halloween Halloween is upon us, with its scary movies and trick or treat traditions. But given the current state of our planet, it’s clear the real horror story is happening here and now, on our own doorstep, right in front of our eyes. One of the scariest truths of our generation is our 20th century-born love affair with plastic. We’ve become so reliant on it that about 40% of all plastic produced is for packaging, used once, and then discarded. [i] The convenience of plastic packaging has created habits that come with terrifying impacts. Every minute around the globe, we buy one million plastic bottles, one million disposable cups and two million plastic bags.[ii]   Where does it go?  Our waste infrastructure is an overwhelmed and overflowing monster, and devastatingly every single minute we dump a lorry’s worth of rubbish into our ocean. [iii] This level of synthetic, man-made pollution is unprecedented. The world has never faced anything like it. Currently, our plastic habits are killing 300,000 marine mammals and 400,000 seabirds every year. And if nothing changes, by 2050 there will be 500 times the amount of plastic in our ocean than there is now. In other words, there will be more plastic down there than fish.[iv] The scary truth As a synthetic material, plastic doesn’t biodegrade. As it gets battered and bruised in our environment, it becomes more and more brittle, breaking down into ‘microplastics’. Microplastics are small pieces of plastic less than five millimetres long that are being consumed at all levels of the food chain. Scientists have even found microplastics present in plankton! Microplastics have found their way into our seafood, our water, our honey, our beer… We don’t yet know the impact that it will have on human health, for this generation or those to come, but the evidence we have about how it affects marine life paints a disturbing picture for the future of the human race.   The transgenerational effect Prior to the 1970s, polychlorinated biphenyls, better known as PCBs, were used in a range of products from electrical appliances to household paints. In the 70s and 80s, scientists uncovered ‘extensive contamination’ to humans and the environment and PCBs were banned. Newer research has linked the chemicals to endocrine and immune system disruption, and reproductive failure in vertebrates.[v] Now, more than thirty years later, the accumulation of these chemicals in the food chain could cause many of the world’s orca whale populations to collapse over the next century. This case study provides some insight into the affects that our consumption of synthetic materials and chemicals can have on our environment and life on earth in years to come.   We can turn the tide It’s so easy to be terrified into inaction by the scary truths we see on the news every day. Trying to fix the big picture can feel impossible. That’s why it’s so important to remember that every single tiny positive change each one of us makes to reduce our impact is a huge deal, if we all do it together. Here are 10 things you can do today to help reduce and change the future impacts of plastic:  1.     Arm yourself with a reusable water bottle and coffee cup. 2.     Remember reusable shopping bags when you’re out and about. 3.     Opt for food and skincare packaged in glass, aluminium and cardboard. 4.     Switch to a bamboo or corn starch toothbrush. 5.     Replace plastic scrubbing brushes with plant-fibre brushes. 6.     Choose plant-fibre fabrics that won’t contribute to microplastic pollution when washed. 7.     Invest in beeswax wraps. 8.     Switch to reusable sanitary pads or period underwear. 9.     Try shampoo and soap bars. 10.  Spread the word about the solutions.   Remember, every natural and reusable solution you choose to use is a vote for a better future.  We can turn the tide, together.   By Charlie Thompson Charlie Thompson is the Cofounder and CEO of The Clean Collective, a toxin-free and waste-less shop and community. The Clean Collective was founded on the belief that even the tiniest change, when made together, can result in a huge, champagne-popping difference to the world. You can join them on Facebook (@cleancollective) and Instagram (@thecleancollective) for chemical-free and zero-waste tips, tricks and solutions.   -- ENDS --   Notes to editor: Accompanying infographics can be found here. For more information, images or to arrange an interview, please contact: Charli Ferrand Chief Communications Officer - The Clean Collective cferrand@thecleancollective.com +44 7534 345 497 (Phone and WhatsApp)     [i] National Geographic [ii] BBC, Drowning In Plastic [iii] BBC, Drowning In Plastic [iv] BBC, Drowning In Plastic [v] National Centre For Biotechnology Information