The PRWIRE Press Releases https:// 2018-10-31T05:56:34Z Reef Digital Agency Awarded Bing Select Partner Status 2018-10-31T05:56:34Z reef-digital-agency-awarded-bing-select-partner-status-1 Sydney, Australia, October 31, 2018: Sydney-based Reef Digital Agency has been awarded the Bing Select Partner status by Microsoft, making it one among only five agencies in Australia to earn the status. This also places Reef in a league of select agencies worldwide with deep knowledge of search advertising opportunities within the Bing Network. The Bing Partner Program recognises certified and highly qualified Agencies, Channel Partners and Technology Partners in the advertising industry. Greg Ollivier, APAC Corporate & Partner Lead, Microsoft, said, “As a Bing Select Partner Reef Digital will continue to enhance the proficiency and service provided to clients through exclusive access to Bing’s training, marketing and industry expertise.” Colin Williamson, Head of Performance Media, Reef Digital Agency, said, “Search advertising today makes up over 50% of all digital advertising spend for businesses in Australia and New Zealand. At Reef, we are always looking at lucrative avenues to help our clients gain maximum return on ad spend (ROAS). Being awarded the status of a Bing Select Partner is a step in this direction, and an achievement we are very proud of.” For Reef’s clients, the Bing Select status means they can take unprecedented advantage of Bing’s growing search advertising network with benefits such as: Access to research and the latest trends in consumer behaviour Vertical-specific insights and co-marketing investments Direct access to Bing’s subject matter experts and engineering teams for speedy issue resolution “We look forward to expanding our search advertising offering with Bing as it continues to grow globally, with over one-third PC search market share in the US[i], 19.3% in the United Kingdom, 14.5% in France[ii] and more than 12% in Australia[1],” added Mr. Williamson. For more information about Reef’s advertising and marketing solutions, visit: About Reef Digital Agency:  Reef Digital Agency ( is an independent Sydney-based advertising and marketing specialist. With a focus on performance-driven digital strategy and implementation, services include PPC management, SEO & Content Marketing, and Display & Programmatic Media. Established in 2011, Reef Digital Agency has experience in multiple verticals including eCommerce, fintech, nonprofit and SaaS. Brand experience includes Fitness First, Menulog, University of Newcastle, Variety - The Children’s Charity, National Disability Services, BSI Group and Adecco. About the Bing Partner Program: The Bing Partner Program is a relationship between Bing Ads and the most qualified Agencies, Channel Partners and Technology Partners in the advertising industry. The program helps distinguish partners through public recognition and enables their growth through exclusive training, technical, marketing and sales resources. Media Contact: Anuradha Wadhwani, Content Manager, Reef Digital Agency Landline: +61 (0)2 9156 2747 Email: Website: [i] comScore qSearch, Explicit Core Search (custom), April 2018. Bing Network includes Microsoft Sites Core Search Explicit, Yahoo Sites Core Search Explicit (searches powered by Bing) and AOL Inc. Core Search Explicit in the United States. [ii] comScore qSearch (custom), April 2018. Bing Network includes Bing, Yahoo Search (searches powered by Bing), and AOL Search Network iii. comScore qSearch (custom), April 2018. Bing Network includes Bing and AOL Search Network in Australia