The PRWIRE Press Releases https:// 2021-06-07T06:59:16Z Google Ads : The Most Common Mistakes You Should Avoid 2021-06-07T06:59:16Z google-ads-the-most-common-mistakes-you-should-avoid Since many business owners think Google Ads are pretty straightforward, many end up making many mistakes that could jeopardise their online ad efforts. No matter how simple Google Ads can seem, it’s always a good idea to familiarise yourself with the common mistakes marketers and business owners make. But what are Google Ads anyway? Google Ads is an effective lead and sales generation system with a plethora of features that allows you to customise your campaigns and focus on a specific target market. However, without the proper techniques and strategies, you could risk limiting your ROI. What Can You Do to Improve Your Google Ads Strategy? Remember, your business and Google would have different goals — your brand would want to increase sales while Google’s focus is to boost clicks. Seeing that there’s a bit of conflict of interest here, it’s best to work with a reliable marketing team and website design company to ensure ethical concepts are used to maximise Google Ads fantastic features. The great wait to avoid making common Google Ad marketing mistakes is to prevent them from happening in the first place. And the best way to do that is to understand these mistakes, familiarise yourself with them, and discuss how to avoid them with your team. Here are some common Google Ad mistakes you should know: Mistake #1: Choosing the Wrong Default Campaign Targeting Options Usually, when you create a search network campaign, you’ll be given the following options — either you choose Search Network, Display Network, or both. Where lead generation is the goal, you’ll want to select Search Network. The reason is that choosing Search Network will give you a higher yield in conversion rates than Display Network. Search Network uses target keywords to allow your ads to appear on Google and search partners. With Display Network, your ads will be placed on relevant websites, but they won’t appear for people who are actively looking for your products and services. Instagram Advertising Not Approved? Here Are Common Reasons Why 2021-06-07T06:57:36Z instagram-advertising-not-approved-here-are-common-reasons-why Instagram advertising is considered one of the most effective ways to promote a business’s products and services. It is also used to improve brand awareness and engage with your targeted customers. However, there are times when IG ads are not approved. There are several reasons why Instagram ads are disapproved. However, that doesn’t mean that you can no longer use this social media platform in promoting your products and services. Chances are, your ads are not properly optimised or not properly set up. A Glimpse About the Ad Review Process Both Instagram and Facebook ads are reviewed first according to advertising policies before they can show up. The following are examined during the ad review process: Text Images Positioning Targeting Functionality and post-click content Ads are usually reviewed within a day, though other ads may take longer. A notification will be sent to know if the ad is approved or not. Common Reasons Why Your Ads Are Not Approved You may have been wondering why your Instagram ad is not approved. Here are some of the possible reasons: Your Instagram Is Not Set Up Properly When your Instagram business account is not set up correctly, you can’t create and run Instagram advertising properly. You should also be an admin of your brand’s Facebook page since IG ads are created using Facebook Ads Manager. Launch A Successful Google Ads Campaign For Your Small Business 2021-05-18T06:31:07Z launch-a-successful-google-ads-campaign-for-your-small-business Running a successful Google Ads campaign requires constant monitoring and optimisation. However, as simple as it sounds, we find business owners often struggle to run a successful Google Ads campaign. It certainly requires a lot of time, effort, and energy to ensure that the campaign is set up for success. There could be many reasons why your Google Ads campaign could be underperforming or not performing at all. We’ve put together the top tips that will ensure the important aspects of your Google Ads campaign are monitored and optimized. 1. Choosing the right campaign goal It can be overwhelming to know when you are not sure on what goal to select when setting up your Google Ads campaign. The simple rule is to realise what your business objectives are and to try to align your campaign goals with your business goals. For instance, if your business goal is to generate more leads then ensure your Google Ads campaign goal matches this. This is the first and most crucial step in predicting the success of your Google Ads campaign. Click here to read the full article. How to Set Up Facebook Dynamic Ads to Gain More Conversions 2021-05-18T06:29:40Z how-to-set-up-facebook-dynamic-ads-to-gain-more-conversions At present, one of the most powerful online platforms that helps brands and businesses promote themselves in the digital world is Facebook. You can advertise your products or services and reach a specific audience without wasting too much of your efforts by targeting the right consumers interested in your offers. However, if you want to maximise your Facebook advertising strategy while running an eCommerce business, you will need to pay more attention to dynamic ads than other strategies. Dynamic ads is a format created to display ads on a user’s newsfeed if they previously showed engagement on a similar product or service and have visited your website. Due to the social media platform’s impeccable capabilities of showcasing relevant offers to users based on their recommendations, you won’t have a hard time attracting new prospects. You don’t need to develop individual ads anymore and instead, focus on presenting your entire catalogue. Keep reading below to learn more about utilising Facebook’s dynamic ads to promote your brand. Click Here to read the full article. An Introduction To Digital Marketing for Small Businesses 2021-04-06T09:45:17Z an-introduction-to-digital-marketing-for-small-businesses If you’re a small business owner and wondering what on earth is digital marketing, then this article is exactly for you! So, what is Digital Marketing? A common misconception around digital marketing is that it’s similar to traditional marketing. Although the concept of marketing itself is similar, the elements within digital marketing is far more complex and analytical than traditional marketing. In simple terms, traditional marketing includes advertisements on the radio, tv, magazines, newspapers or through word-of-mouth and referrals. Digital marketing on the other hand, involves the use of internet, technology and media to reach more people who would also be interested in the products or services that your business may have to offer. Essentially, the core concept of digital marketing involves how to best utilise data to realize marketing objectives. With digital marketing we can measure precisely the effectiveness of a marketing campaign and how well potential customers are responding to the advertising materials, whether it appeals to them or not. By knowing this, we can ensure that we constantly improve the message that we intend to relay to the potential customers for marketing campaigns’ success. In this day and age, the internet and social media has proven to be a crucial part of everyone’s lives, especially after Covid-19 taking the world by storm and leaving businesses with uncertainties. Now, with the rise in technology and development of campaign performance measurement tools, the effectiveness of traditional marketing is often questioned. Digital marketing is no longer an option, it’s essentially a necessity for every small business to grow their presence online moving forward from today. Read the full article. Improving Your Shopify Store Visibility: 4 Critical SEO Tips 2021-04-06T09:43:39Z improving-your-shopify-store-visibility-4-critical-seo-tips There are plenty of benefits to hosting your online business on an eCommerce platform. It puts your enterprise on the map on an already populated market of sellers and buyers. This makes your products categorically easier to view by people with a history of purchasing items in related product categories. However, there’s also much greater competition on the platform. Online business owners need to optimise their site to ensure consistent traction and online visibility to have decent sales figures. Making a more optimised Shopify store Although your Shopify store has a great potential of reaching an almost limitless market, you should remember that you’re competing with hundreds of thousands of other brands. The list of competitors you must have the edge over ranges from local business owners to well-known brands. Thankfully, you can stay competitive by knowing how to develop your Search Engine Optimisation (SEO). The better built your Shopify site is for visibility, the greater chances you will reach the right market for sales. Read the full article here. How Apple’s New Privacy Policy Can Impact Advertisers 2021-03-06T01:25:13Z how-apple-s-new-privacy-policy-can-impact-advertisers Back in June 2020, Apple made huge waves when it announced significant privacy changes to its new iOS 14 updates. These developments will forever change the way businesses advertise through mobile apps. A digital agency focusing on mobile advertising for their clients will need to brace themselves on how the changes will affect their performance. Now that the release of the update is just around the corner, here’s what every consumer and business owner should know about Apple’s new initiative. What is IDFA? iOS devices use a system called “Identifier for Advertising” or IDFA to help businesses target their mobile ads and estimate their effectiveness. Whenever a consumer uses an app on their phone, those apps can track their behaviour across other apps and websites in order to target them for advertising. IDFA does the tracking without revealing the user’s personal information. However, with Apple taking a strategic stance on privacy being every user’s right, IDFA will be rendered nearly pointless! Click here to read the full article. Methods to Effectively Redesign Your Website: Our Guide 2021-03-06T01:23:48Z methods-to-effectively-redesign-your-website-our-guide A website is one of the most important platforms that a business or company can have. In fact, a recent study has shown that today’s consumers expect a good brand website from the companies and businesses they transact with. This is why any attempt to improve it is well worth the initial investment. However, building a professional web design can be quite tricky and could easily go wrong if the proper preparations aren’t made. If you’re thinking of revamping your website design, here are three tips for you to consider: 1. Plan Things Out by Setting Goals Web design projects usually go awry due to a lack of planning. This is why your site’s design must be cohesive and geared towards a specific goal. It’s definitely not something you can go about in a disorganised manner as this can lead to wasted time and resources on a messily designed website. You can avoid this by setting goals for your new site. To set accurate goals, you’ll need to identify the key performance indicators (KPI) that you can measure and design your website around improving them. For example, if your goal is to increase engagement on your pages, then you’d most likely want to design your website in a way that will encourage visitors to stay on the pages for a longer period. Click here to read the full article. Top 2 Web Design Mistakes That Can Sabotage Your Business 2021-01-06T04:07:04Z top-2-web-design-mistakes-that-can-sabotage-your-business By Lee Rekman Essentially, creating a web design or a redesign is meant to improve a business’ online performance. A revamped website brings that upgraded look and feel that can attract visitors and potential customers better. With that said, it pays to remember that not all website design projects become successful. Businesses and organisations may not realise it, but they are likely committing missteps that lead them to a non-performing design. In the worst cases, these mistakes tend to cost them a lot without bringing them significant returns. It is for this reason that you must proceed with every step of your project with a thorough plan and strategy. The Impact of Website Design on Digital Performance Before anything else, you should remember that web design is more than just adding pretty pictures and choosing great fonts for your text. In reality, this includes improving your website’s overall appearance and functionality to benefit its users. Considering this, there are other factors you need to consider aside from visual appeal. You also need to think about how visitors will use and navigate your site. Is your homepage crowded with overwhelming chunks of text? Is your menu easy to find and use? Are your pages loading fast enough for your visitors? Those are just some of the many questions you will have to ask throughout your website design project. Read the full article, click here How to Optimise Your Website for Improved Lead Generation 2021-01-06T04:04:57Z how-to-optimise-your-website-for-improved-lead-generation By Lee Rekman Putting up a website is more than just having an idea and trying to make it work through trial and error. In most cases, you’re investing money into a system as you try to make it generate money in the end. Web design goes further than just the aesthetic value, as the way it looks is only one piece of the puzzle. In Australia, digital marketing agencies are on the rise. Website design in Perth is at a breakthrough stage, with many businesses investing in developers’ services. It makes sense for web design professionals to look past pure aesthetic value and centre their work around a strategic position in a growing industry. Here are ways that an online domain can be optimised for improved lead generation: Build Around Lead Generation Methods In terms of digital marketing, lead generation from online sites comes when a customer’s interests are piqued. If you know which pages are getting the highest engagement or attention from visitors, it can help you build around forms that can convert leads to customers. These forms are typically run through email marketing sign-up sheets, campaign engagement from social media outlets, or blog posts that generate plenty of visibility. Other methods can include a way to contact your business—such as live chat—wherein visitors can learn more about your brand by entering a few basic details to allow your company to assist. You’ll know what is right and what isn’t working through your website’s analytic tools, wherein inbound clicks to your website will be shown. If your Facebook lead generation strategy is weak, it pays to work on the posts you make so that people open up your domain to have a look. Conversely, if blog posts aren’t getting that much traction, invest more time into investigating keywords and writing SEO-ready content. Read the full article: Click Here User Experience in Web Design: 4 Crucial Questions to Ask 2020-12-01T16:05:23Z user-experience-in-web-design-4-crucial-questions-to-ask A website needs far more than readily available templates to be functional or pretty visuals to be attractive. It needs to incorporate principles in User Experience or UX in its design. UX involves creating digital products that provide meaningful and relevant experiences to its users. It takes branding, design, usability, and functionality all into consideration. Ultimately, it aims to create a positive connection between the user and the product being used. Incorporating good UX design on your business’ website will allow you to draw visitors and keep them using the site. When done tastefully, it can guide your visitors through your platform until they perform your desired actions, such as completing a purchase or signing up for a newsletter. This leads to a crucial question: how would you know if your website design is UX-optimised? You will need the expertise of a professional website design company in Perth, WA to help you create a solid UX design for your site. However, while you are still looking for skilled web designers, here are four crucial questions worth asking yourself when evaluating your site: Is Your Website Useful? It helps to view your website from the eyes of potential customers. If you were the one shopping around for products or services, would you find the information you need to make a purchase? If you are running a restaurant, for example, are your menu and contact information placed where they can be easily seen? A website that is not useful to visitors and interested clients may be sabotaging your potential to grow. Read the full article. Click Here 3 Holiday-Inspired Web Design Tips for E-Commerce Businesses 2020-12-01T16:02:37Z 3-holiday-inspired-web-design-tips-for-e-commerce-businesses The holidays are a festive time for many people, but it’s even merrier for e-commerce businesses as the sales skyrocket thanks to the market’s tendency to go on a seasonal shopping spree. As people look for items to capture the festive spirit, e-commerce brands can spread the holiday cheer by incorporating design tweaks that can help put your best deals forward for your consumers: Tip #1: Make it a Festive Shopping Experience with a Christmas-Inspired Home Page There’s a reason people go to parties or events dressed for the occasion, so it makes sense for businesses to revivify the website to match the holidays. You don’t need to go all out by starting the code from scratch but incorporating wintry-themed elements using Christmas colours, font styles, illustrations, and more can do wonders for enhancing your site’s visual impact. These design choices can evoke the desired emotion from your market, allowing you to leverage the holiday rush by enhancing your exclusive holiday products’ appeal. Read the full article: Click Here The Key to Attracting and Retaining Attention With Web Design 2020-10-06T11:46:56Z the-key-to-attracting-and-retaining-attention-with-web-design With more than 2 billion websites on the internet—all of which are vying for consumers’ attention—the brands and web designers working on these need to continually find new ways to attract and retain their audience’s attention. As internet users themselves, web designers understand that the daily barrage of content on the internet can be fatigue-inducing and counter-productive. To solve this problem, web designers turn to research done on cognitive psychology to understand how human attention spans work. By having a better grasp of what grabs people’s attention, web designers can find ways to cut through the noise and reach their target audiences. What is attention? Most researchers agree that humans have a finite amount of attention that can be used in any given situation. For the most part, humans are excellent multitaskers and can focus on multiple events at once. Mileage may vary among individuals, but the amount of attention that can be spent will peak at some point. For example, the act of driving an automatic transmission vehicle requires that a driver maintain their eyes on the road, hands on the wheel, and their feet controlling the brakes or the throttle. If that’s not demanding enough, a driver needs to focus on the traffic in front and simultaneously glance at the side and rear-view mirror when making a turn, changing lanes, or backing up. But if humans are such good multi-taskers, why are car accidents due to distracted driving commonplace? This is because the human attention span is limited, and trying to place too many attention-grabbing elements in front of a person’s face is bound to cause confusion and errors in judgment. This fact holds true for both driving and web design. Distracted driving causes accidents, leading to injuries, and even death. Having a messy web design is thankfully not fatal, but it will surely confuse your users. If your website design is too cluttered, then the chances are that your users will close the tab and go somewhere else. To read the full article, Click Here 4 Smart Tips for Boosting Your Webpage Conversion Rates 2020-10-06T11:44:50Z 4-smart-tips-for-boosting-your-webpage-conversion-rates When it comes to measuring the success of your website design or your landing pages, there is one key metric that you must always pay attention to: your conversion rate. It gives a quite straightforward evaluation of your pages. If you are seeing a low conversion rate, it’s not working the way it should. You must work on conversion rate optimisation or CRO if you have been seeing a drop in your figures. This is a crucial step in keeping your business profitable and ensuring your company’s long-term revenue growth. If you aren’t quite sure where to start, don’t fret! Here are some smart tips you can follow to help you review and revive your conversion rate optimisation and boost your profits. 1. Make Your Unique Value Proposition (UVP) Obvious The market is packed full of goods and services. All of these offerings are competing against you and against each other to draw the attention of prospects. To stand out from the crowd, you need a product or service that is special. However, it does not stop there. You need to make sure that your UVP or unique selling point is obvious and easy-to-understand in your pages. Visitors must be able to understand what you are offering and how it can benefit them by simply looking at your landing page. Read the full article: Click Here 3 Tips When Using Email Nurturing to Improve Conversion Rates – Our Guide 2020-09-05T05:25:19Z 3-tips-when-using-email-nurturing-to-improve-conversion-rates-our-guide One way to direct customers to your website is through email nurturing. It’s a digital marketing method that focuses on your target audience, sending them emails to get them to take an interest in your brand and eventually make a purchase. By sending emails containing relevant information improves your business’ brand awareness, your connection with your clients, and your potential to become the preferred choice among your other competitors. An email nurturing strategy must have depth and not just focus on advertising your product or service. Its value should uplift the needs of your customers and prove it will benefit them. To learn how to apply email nurturing to your business effectively, read on further below. You Should Concentrate on a Specific Audience Similar to search engine optimisation (SEO) which caters to a specific demographic, email nurturing works the same way. Your email tone must take on a particular persona or interest that can relate to your audience, enticing them to give your business a chance. You have to figure out the traits, qualities, and habits you expect your target market to share. After all, the output of your email nurturing will be based on your audience and how well they will accept your business. Your email should also include information you know will come in handy to your audience, followed by a call to action (CTA) to lead them to your website. Aside from knowing your objectives, you should also take note of your competition and the people who will least likely gain something from your product or service. They are who you need to avoid in order to cut on some costs and not waste effort on an inconvertible audience. Read the full article: Click Here