The PRWIRE Press Releases https:// 2019-07-10T08:06:45Z WWF-Australia partners with eyewear retailer VisionDirect to create wildlife saving sunglasses 2019-07-10T08:06:45Z more-releases-block-blue-light-with-visiondirect-announced-about-1-month-visiondirect-eofy-end-of-financial-year-2019-key-dates-and-sales-announced-29-days-about-visiondirect-share-reef-fishing-net-transformed-from-dangerous-to-desirable-reefcycle-sunglas A new joint social venture is underway to turn a commercial gill net, a danger to threatened marine creatures, into something useful – sustainable sunglasses.   The World Wide Fund for Nature-Australia and eyewear company VisionDirect are teaming up to “upcycle” the plastic net.   In 2018, thousands of supporter donations helped WWF-Australia buy and retire the licence for the last commercial gill net operating full-time in the northern Great Barrier Reef.   WWF-Australia took this action to protect dugongs and other endangered marine creatures which can be accidentally caught as bycatch and quickly drown.    But when the fisher handed over his 600-metre-long net, WWF-Australia was faced with a dilemma:  what to do with the net because WWF did not intend to fish with it.   WWF-Australia and VisionDirect share the ambition to make a difference in ocean plastics and these discussions led to the concept of “ReefCycle sunglasses”.     A target has been set to presell 1,000 pairs. That would signal enough demand to make it viable for WWF-Australia and VisionDirect to continue to turn harmful plastic fishing nets into sunglasses.   “What a story behind these sunglasses – plastic once used to kill marine life becomes a product to protect your eyes. They are ideal for people who value saving wildlife, sustainability and creative reuse,” said WWF-Australia CEO Dermot O’Gorman.   Mr O’Gorman said eight million tonnes of plastic are dumped in our oceans every year, including nets which drift in the open sea drowning endangered marine life.   “If unwanted nets are upcycled, instead of dumped, we can reduce the pollution choking our wildlife,” Mr O’Gorman said.   VisionDirect CEO David Menning said upcycling old nets is another way to give back to the community, following on from the company’s program to donate eyeglasses in less fortunate nations.   “We’re benefiting the environment by taking discarded materials that damage wildlife and creating something sustainable and worthwhile,” Mr Menning said.   “This is unlocking a circular economy in eyewear by minimising waste and making the most of an unwanted resource,” he said.   The WWF & Arise Collective ReefCycle sunglasses go on sale on July 4 at (websites). They will cost $89 for regular, $139 for polarized, and a prescription option will be available.   The first 1,000 pairs sold are a limited edition – embossed with a marine animal whose future depends on a Net Free North.   People purchasing ReefCycle sunglasses will help protect local marine life with 50% of the proceeds going back to WWF for conservation work like advocacy for a #NetFreeNorth. WWF-Australia is urging the Queensland Government to establish a Net Free North by banning gill nets from just north of Cooktown through to the Torres Strait.   This would create an 85,000 km2 safe haven for threatened species including dugongs, turtles, dolphins, hammerhead sharks, and sawfish which are regularly killed in gill nets. Reef fishing net transformed from “dangerous” to “desirable” ReefCycle sunglasses 2019-07-04T07:29:32Z reef-fishing-net-transformed-from-dangerous-to-desirable-reefcycle-sunglasses A new joint social venture is underway to turn a commercial gill net, a danger to threatened marine creatures, into something useful – sustainable sunglasses.   The World Wide Fund for Nature-Australia and eyewear company VisionDirect are teaming up to “upcycle” the plastic net.   In 2018, thousands of supporter donations helped WWF-Australia buy and retire the licence for the last commercial gill net operating full-time in the northern Great Barrier Reef.   WWF-Australia took this action to protect dugongs and other endangered marine creatures which can be accidentally caught as bycatch and quickly drown.    But when the fisher handed over his 600-metre-long net, WWF-Australia was faced with a dilemma:  what to do with the net because WWF did not intend to fish with it.   WWF-Australia and VisionDirect share the ambition to make a difference in ocean plastics and these discussions led to the concept of “ReefCycle sunglasses”.     A target has been set to presell 1,000 pairs. That would signal enough demand to make it viable for WWF-Australia and VisionDirect to continue to turn harmful plastic fishing nets into sunglasses.   “What a story behind these sunglasses – plastic once used to kill marine life becomes a product to protect your eyes. They are ideal for people who value saving wildlife, sustainability and creative reuse,” said WWF-Australia CEO Dermot O’Gorman.   Mr O’Gorman said eight million tonnes of plastic are dumped in our oceans every year, including nets which drift in the open sea drowning endangered marine life.   “If unwanted nets are upcycled, instead of dumped, we can reduce the pollution choking our wildlife,” Mr O’Gorman said.   VisionDirect CEO David Menning said upcycling old nets is another way to give back to the community, following on from the company’s program to donate eyeglasses in less fortunate nations.   “We’re benefiting the environment by taking discarded materials that damage wildlife and creating something sustainable and worthwhile,” Mr Menning said.   “This is unlocking a circular economy in eyewear by minimising waste and making the most of an unwanted resource,” he said.   The WWF & Arise Collective ReefCycle sunglasses go on sale on July 4 at (websites). They will cost $89 for regular, $139 for polarized, and a prescription option will be available.   The first 1,000 pairs sold are a limited edition – embossed with a marine animal whose future depends on a Net Free North.   People purchasing ReefCycle sunglasses will help protect local marine life with 50% of the proceeds going back to WWF for conservation work like advocacy for a #NetFreeNorth. WWF-Australia is urging the Queensland Government to establish a Net Free North by banning gill nets from just north of Cooktown through to the Torres Strait.   This would create an 85,000 km2 safe haven for threatened species including dugongs, turtles, dolphins, hammerhead sharks, and sawfish which are regularly killed in gill nets.   VisionDirect EOFY | End Of Financial Year 2019 Key Dates and Sales 2019-06-11T08:31:58Z visiondirect-eofy-end-of-financial-year-2019-key-dates-and-sales The financial year is a 12 month time period that is used for tax purposes. For Australians, the financial year ends on 30 June, with the next financial year beginning on 1 July. From 1 July through to 31 October both individuals and businesses are required to submit a tax return form to the Australian Taxation Office (ATO). The ATO then use this form to determine how much tax is owed to the government, or how much the government needs to reimburse the individual/business if they have paid more tax than was owed. VisionDirect.com.au will be holding sales throughout June for EOFY, so you can save up to 50% on hundreds of designer eyeglasses and sunglasses. To see the ful sale please head to our FLASH SALE here: https://www.visiondirect.com.au/designer-sunglasses/general/------------------------flash_sale As well as being the perfect time to get your finances in order and ensure you get the best possible tax return, the end of financial year also brings about some great sales as businesses try and clear older stock models to make way for new ones. We've got a selection of the deals on offer below as well as plenty more information on how to navigate the end of the financial year. More tips to help you prepare for EOFY Get organised. How often do you end up struggling to find important documents, receipts and the like when tax time rolls around? Do yourself and your accountant a favour and set up a simple, organised filing system well in advance. This will save you both time and stress. Research your options. Do you know what you can claim deductions for? Is the Australian Tax Office (ATO) introducing changes that you could benefit from? A little bit of research can go a long way when it comes to the amount of money you get back. Make a list. To help get organised it can be a good idea to create a checklist of all the documents you’ll need. This can include PAYG and bank statements, dividend statements, private health insurance statements, plus the all-important receipts for everything from work expenses to charitable donations. Business matters. Business owners need to organise all receipts and records before tax time rolls around. Calculating your income and expenses is a must, and the use of business accounting software can make this task a whole lot easier. With a little bit of preparation and some simple research, you can save yourself a whole lot of time and money at tax time. For more information on getting the most out of the end of the financial year, speak to your accountant. Block blue light with VisionDirect! 2019-06-05T07:34:22Z block-blue-light-with-visiondirect-1 Whether you sit in front of your computer screen for hours during work or you spend a lot of time on your tablet or smartphone, these activities have a huge impact on your eyesight. These devices emit blue light which can impair your vision for a long term basis and result in digital eye strain. Of course, you cannot stop working or discontinue using your phone as they are most likely a part of your daily routine. Is there any solution to this blue light issue? Yes! Blue light blocking glasses. The name speaks for itself! These blue light blocking glasses block blue light generated from digital screens and filters out the harmful rays of light to ease the strain on your eyes. Many eyewear e-tailers are stepping up to take action in order to reduce the harmful effects of the blue light on your eyes. One of these eyewear e-tailers is VisionDirect which aims to resolve the issue with its scientifically tested blue light lenses. For the entire month of June, VisionDirect aims to tackle this serious issue by offering a pair of blue light lenses for free if you plan to purchase any pair of frames with the lens option Thin 1.61 or Very Thin 1.76.   Get your blue blocking glasses today!Select any frames here and use the code BLUEBLOCK at checkout to get your blue blocking lenses for free* and help relax your eyes with VisionDirect. *Available for lens options Thin 1.61 or Very Thin 1.67.