The PRWIRE Press Releases https:// 2020-03-24T22:00:00Z Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors 2020-03-24T22:00:00Z impact-announces-creation-of-chief-partnerships-officer-role-and-expansion-of-board-of-directors Sydney, AUSTRALIA – March 25, 2020 – Impact, the global leader in Partnership Automation, today announced the creation of a Chief Partnerships Officer (CPsO) role within their organisation. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors. Head and Perdue’s appointments follow Impact’s March 2019 establishment of the Partnership Automation category, at which time the company also announced a $75 million round of funding to support the significant growth and adoption of Impact’s Partnership Cloud platform. Shortly thereafter, the company released groundbreaking new research from Forrester Consulting proving that partnerships can represent up to 28 percent of overall company revenues when properly managed. Creation of the CPsO role is the most recent advancement in the company’s mission to drive more partnerships and ignite revenue growth for their clients. “For Impact to continue to champion the emerging Partnership Economy, it requires the dedicated attention of dynamic executives with sales leadership, business development leadership and industry experience,” said David A. Yovanno, Impact CEO. “Mike has grown our company’s sales organisation originally from a team of five, to over sixty worldwide and led breakthrough company initiatives that have helped to establish us as a respected market leader. We’re excited to have Mike’s focused executive leadership now on the new investment we plan to make as a company in a broader vision for the partnerships segment of our ecosystem.” As CPsO and a member of the executive team, Head will be responsible for growing client partnerships, establishing new company partnerships and the overall satisfaction, retention and growth of customers. He will lead the Partnerships and Customer Success teams and will report into CEO David A. Yovanno. “I am excited to accelerate growth for our clients, our partners and our business,” said Head. “Partnerships are the true economic engine for our company and enterprises all over the world. I am excited to work with our internal experts and champion the importance of partnerships as the third growth channel alongside sales and marketing.” Head brings more than a decade of experience in business development to the role, with nine of those years spent at Impact closing the company’s largest deals and creating new teams. An entrepreneur at heart, his prior role was co-founder of location-based deal app, SBClick. Rob Perdue, recently added to Impact’s board, brings with him a track record of growing operations before, through and after an IPO. “With Rob’s deep advertising and market industry experience, he’ll be an excellent addition in this time of growth for the company,” said Yovanno. For more information on Impact and the executive leadership team, visit impact.com/about. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314% 2020-02-12T22:00:00Z research-finds-companies-using-impacts-partnership-cloud-see-three-year-roi-of-314 Sydney, AUSTRALIA, February 13, 2020: Impact, the global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a PV-adjusted gain in benefits over three years, equating to an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that 55 percent of the quantified benefits from using the Partnership Cloud were tied to incremental partnership revenue, with the remaining 45 percent of quantified benefits tied to creating efficiency, time-savings and streamlined partner discovery and recruitment processes via its automation capabilities. The study interviewed five customers from around the globe currently using Impact’s Partnership Cloud to manage a range of different types of partnership programs, including: affiliates, social influencers, premier publishers, sponsorships and B2B partnerships. The study analysed the benefits, cost, flexibility as well as risk factors that could affect a company’s investment decision in the platform. In terms of benefits, respondents identified the following top three: Growth in revenue by providing improved tracking and reporting methods, ability to credit, pay and optimise relationships with top funnel content partners and identify value of influencer spend; Labor efficiencies, allowing the organisation to replace manual processes with more efficient, repeatable and productive automated workflows; and Time savings associated with discovering and recruiting new partners, resulting in an increase of 30 to 40 placements a month, and a 10 percent lift in conversion rates. The study found that the payout achieved from these benefits outweighed the risk in investing, concluding that the estimated payback period to be less than six months during a three year investment. “Since the inception of our partnerships strategy and launch of the Partnership Cloud, our goal has been to help brands understand and reap the benefits of partnerships as a revenue driver,” said Scott Brazina, CMO, Impact. “The TEI study by Forrester Consulting is another proof point that the Partnership Economy is running on all cylinders, and it’s a no brainer for companies looking to increase conversion rates and profits through authentic and engaging interactions with consumers.” “The best part of Impact’s Partnership Cloud is it’s simple UI that allows multiple team members to log on and easily pull concise data and reporting in real-time,” said Priest Willis, Senior Manager of Global Partnerships Marketing, Lenovo. “This has allowed us to not only get a clear view into which partnerships are driving the highest conversion rates, but has helped us streamline the numerous relationships we manage on a daily basis.” To learn more about the TEI study and hear directly from Impact and guests from Forrester, join the webinar “How partnerships provide 2X faster growth and 300% ROI” on Wednesday, February 19 from 11am PT/ 2pm ET. For more information on the study, and to register for the webinar and/or receive a recording click here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for APAC brands such as Booktopia, Canva, Decathlon China, Globalegrow and Razer – and global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Announces New Client Additions as Businesses Put Concerted Focus on Growth Through Partnerships 2019-12-17T23:41:17Z impact-announces-new-client-additions-as-businesses-put-concerted-focus-on-growth-through-partnerships-1 Sydney, AUSTRALIA - Dec 18, 2019 -- Impact, the global leader in Partnership Automation, today announced new additions to their growing customer roster. Throughout 2019, Impact has added more than 350 new clients, an increase of more than 50% over last year. This caps a landmark year for the company, fueled by a US$75 million (approx. AU$108 million) round of funding to support the category creation of Partnership Automation and further development of the company’s award-winning Partnership Cloud™. Following this was growth in their EMEA presence; expansion of the executive team; and prominently, the results of their commissioned study with Forrester Consulting that confirmed companies with mature partnership programs grow overall company revenue nearly 2x as fast as companies with less mature programs. A few of their recently added clients include: APAC Booktopia Canva Decathlon China Globalegrow Razer North America Easyship (United States and Asia Pacific) Fanatics Fareportal Helix Sleep Smile Direct Walmart EMEA Eve Sleep Fit Track LetsGetChecked Luxon Pay Revolut TransferGo TUI Virgin Experience Days “2019 has been a breakout year for Impact, and for the Partnerships category as a whole,” said David A. Yovanno, Impact CEO. “Our industry is at a tipping point. People today are seeking advice and recommendations from other people and businesses they trust, not salespeople or advertising to whom they’ve become numb. Partnerships bring a unique, authentic fit that is proven to resonate with consumers. We’re excited, and look forward to guiding and automating more partnerships for our customers to drive transformational growth for their businesses in 2020.” “Partnership automation tools from Impact have helped us exponentially increase our volume of partners and consequently grow our revenue,” said Jamie Devlin, Head of Business Development at European tech unicorn Revolut. “Revolut is a company that never stops moving forward and searching for new ideas. We chose to work with Impact because their technology mirrors our own pursuit to deliver the best innovation.” To learn more about Impact and the Partnership Cloud, visit impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery and recruitment, contracting and payment processing, protection and monitoring, engagement and optimisation for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B in payments to partners per year. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition 2019-11-14T22:30:00Z impact-expands-its-mobile-partnership-capabilities-to-drive-high-value-user-acquisition Sydney, Australia, November 15, 2019 – Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search and display ads but also manage these new partnership lifecycles from discovery and recruitment to optimisation. According to eMarketer, 87 percent of new app users never open the app again after seven days. Furthermore, 25 percent of all app installs are fraudulent or misattributed. Due to the prevalence of installs that are either fake or do not result in engagement after the initial download, mobile marketers have been challenged with seeing a return on their advertising and marketing spend. With Impact’s Partnership Cloud, mobile marketers can manage their acquisition strategy at scale by focusing on direct relationships and quality; they are also able to track success and pay out by a CPI+ model that looks at post-install engagement versus traditional CPI. The Partnership Cloud handles the full partnership lifecycle for mobile app marketers: Discover/Recruit: Find other mobile websites, apps, and influencers who can refer new users to an app, and recruit them into a program with automated recruiting Contract/Pay: Create CPI+ contracts to reward partners who are driving app installs that result in valuable downstream app transactions, then automatically pay partners in their own currency when conditions are met Track: Understand what’s contributing to growth by tracking which partners are driving app installs and downstream in-app conversions, across web, app and other channels Engage: Build out training and communications drip campaigns, task management and full CRM to ensure partners remain maximally productive Protect and Monitor: Filter out fraudulent or misattributed installs; this allows mobile marketers to validate traffic, get the most out of their budgets and further drive more rewarding engagement Optimise: Measure the incremental contribution of all app partners and determine who is adding real value; drive efficiencies to maximise budget “We want to give mobile marketers the necessary resources to target high-value users who are going to stay engaged with the brand after the initial app install,” said Mike Head, General Manager, Partnership Cloud at Impact. “Partnerships are a major driver in enterprise growth, so we’re excited to give mobile marketers a new way to drive installs, prevent fraud and prioritise LTV.” “Impact’s Partnership Cloud helped us streamline our process and allowed us to scale using mobile partnerships,” said Matt Rome, Marketing Associate at Ibotta. “The automation of payment processing, onboarding and standardised communication between partners helped us optimise and grow our partnership program.” To learn more about Impact and the Partnership Cloud, visit Impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications P: +61 02 8905 0995 E: sue@einsteinz.com.au Impact Wins Five Major Industry Awards Validating Partnership Automation Leadership 2019-11-01T01:56:19Z impact-wins-five-major-industry-awards-validating-partnership-automation-leadership Sydney, Australia – November 1, 2019 - Impact, the global leader in Partnership Automation, today announced five major global industry award wins this year, further demonstrating its leadership within the Partnership Automation industry. These wins across well-known industry competitions in Europe and North America confirm global recognition of Impact’s growth as a company and success in providing valuable software solutions. So far this year, Impact has been recognised by both customers and industry leaders with the following awards: 2019 DADI Awards - Best Tech Platform 2019 IPMA - Best Saas Platform 2019 The Drum Digital Ad Awards Europe - Best Attribution Solution 2019 MarTech Breakthrough Awards - Best Ad Analytics Solution 2019 Pacific Coast Business Times - Best Places to Work Shortlisted for two other awards, to be announced later this year at the Effective Mobile Marketing Awards and the Digiday Marketing and Advertising Awards 2019 has been a breakout year for Impact, beginning in March when the company announced a $75M investment led by Providence Strategic Growth (PSG) to accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Directly following this investment, Impact released a commissioned global study conducted by Forrester Research confirming a direct correlation between a business’ partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at their annual event, Impact Growth® in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as companies with less mature programs. Over 1,000 enterprise brands worldwide now benefit from Impact’s Partnership Cloud™, including the world’s leading retailers, major credit card issuers and three of the top five consumer technology companies. This momentum has not gone unnoticed; it has attracted top talent to Impact’s global organisation of over 500 employees, across 12 office locations. This has also resulted in the addition of top board advisors, including Bill Macaitis and Brett Queener who have combined 25+ years of product, sales and marketing executive leadership roles at the fastest growing SaaS businesses including Salesforce, Oracle, Slack and Zendesk. “Reflecting on the incredible success and momentum of our business, I feel proud that we have accomplished what we set out to do this year, and then some,” said David Yovanno, CEO, Impact. “Our vision of leading the industry in Partnership Automation and establishing the partnerships category has come to fruition, as evidenced by these and many other wins for our company. I have never been more excited for the future of Impact and its role in driving innovation for enterprise growth.” Next week, Yovanno will take center stage at Web Summit in Lisbon, Portugal, to talk about Impact’s Partnership Cloud in front of an audience of over 70,000. He will also present on the Growth Summit Stage, sharing best practices and guidance for startup businesses looking to replicate Impact’s success. Recordings will be available on Impact’s YouTube channel - subscribe here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications P: +61 02 8905 0995 E: sue@einsteinz.com.au Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners 2019-10-22T23:25:25Z impact-announces-discovery-for-finding-identifying-and-authenticating-influencers-and-other-partners Sydney, Australia – October 23, 2019 – Impact, the global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. There are more than 500,000 influencers on Instagram alone, and the wide partner universe encompasses millions more. Pinpointing which of those varied partners are best suited for an organisation's campaign takes broad access, acute search functionalities, and close vetting. Impact’s new solution integrates key influencer capabilities from Mediarails into Impact’s Partnership CloudTM platform, expanding the variety and quantity of partners that can be found and recruited with no added effort. Using web crawlers and integrations with social platforms, Partnership Cloud’s Enhanced Discovery opens users up to nearly endless partner possibilities. The Enhanced Discovery experience is positioned to drastically advance the way mature partnership program managers find influencer and mobile app partners. But the tool is by no means limited to these to partner types – the real utility of the Partnership Cloud’s Discovery is that it’s a single resource for finding all partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, sub-affiliate networks and more. “As the partnership ecosystem continues to grow, it has never been more important to have a sophisticated discovery tool,” said Mike Head, GM of Impact’s Partnership Cloud. “Audience and engagement fraud pose real threats to the space. Our goal is to provide 360 degree insights into a partner’s engagement quality, reach, and content at the point of discovery – so each of your partnerships begins with transparent alignment.” “The new Discover tools from Impact make it easy to find and recruit surgically targeted influencers and content publishers in a matter of seconds,” said Wade Tonkin, Senior Affiliate Manager at Fanatics. “With curated groups and powerful, easy to use filters, you can find the partners you're looking for both inside and outside the Impact Marketplace in seconds.” Users can browse curated lists of suggested partners like “Our Favorite Halloween Influencers” or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified. Partner profiles expand to show enhanced partner data, sample posts from each of their media properties, and extensive Audience Stats reports for Instagram influencers. Program managers can finally achieve qualitative and aesthetic partner assessments at a glance. This Enhanced Discovery experience is included in all editions of the Partnership Cloud. To learn more about Impact, the Partnership Cloud and influencer management, visit impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, TechStyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Media Contact Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: sue@einsteinz.com.au Impact Named a Leader in Five Categories in 2019 G2 Crowd Grid® Reports 2019-10-01T22:00:00Z impact-named-a-leader-in-five-categories-in-2019-g2-crowd-grid-r-reports-1 SYDNEY. – October 2, 2019 – Impact, the global leader in Partnership Automation, today announced that G2.com, Inc. has named them a Leader in five prominent categories. G2 rankings are based on high satisfaction from Impact customers, and algorithmically rated to accurately represent user success of the solution. Impact is a Leader in the following categories: Partner Management: used to optimize relationships with business partners like contractors, distributors, resellers, and service providers. Influencer Marketing: helps organizations identify, recruit, and communicate with social influencers. Attribution: determine which actions, events, or touch points during the prospecting and sales processes contribute to marketing and sales team success. Marketing Analytics: includes tools and processes which enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. Customer Journey Analytics: facilitates the management and automation of the customer experience across all possible channels. These rankings come just six months after Impact announced the creation of the Partnership Automation SaaS software category supported by a $75 million investment to accelerate development of Impact’s Partnership Cloud™. “Simply put, we’re in business to grow our customers’ business through partnerships,” said David A. Yovanno, CEO, Impact. “Whether they happen to be a direct-to-consumer startup or an established enterprise, we put the tools for growth into their hands. These rankings are an indication of our customers’ success, and we view their recommendation of our Partnership Automation platform as validation we are on the right track.” Impact is transforming the way enterprises manage and optimize all types of partnerships. Impact’s Partnership CloudTM is an integrated end-to-end solution for managing the entire partnership lifecycle: from identification and recruitment to optimization and payment processing. "When it comes to managing an entire portfolio of varying types, sizes and stages of partnerships, you can’t get any better than Impact,” said Cristina Arango, Director of Strategic Partnerships at fuboTV. “Since working on Impact’s platform, our entire process has been streamlined. We were able to automate the more tedious parts of maintaining relationships, and grow our program by establishing more innovative partnerships beyond just affiliates." Impact is also a Leader in a soon-to-be-established G2 category, Affiliate Marketing Software. To learn more about Impact and their G2 rankings, click here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Racepoint Global for Impact Caitlin Fisher, 617-624-3227 impact@racepointglobal.com Cristy Garcia Marketing Programs and PR, Impact cristy.garcia@impact.com