The PRWIRE Press Releases https:// 2021-04-06T22:00:00Z Impact Acquires Affluent to Power Agency Managed Partnership Programs at Scale 2021-04-06T22:00:00Z impact-acquires-affluent-to-power-agency-managed-partnership-programs-at-scale-1 Sydney, Australia —April 7, 2021 — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships. As Google and Apple move to phase out third party cookies and the IDFA (identifier for advertisers), brands have increasingly turned to partnerships as an alternative to reach consumers in a more authentic and effective way. Impact has built an all-encompassing partnership automation solution for brands and publishers, and has acquired Affluent to further expand it’s Partnership Cloud solution for agencies who manage partnership programs on behalf of brands. Affluent enables agencies to aggregate affiliate data from multiple networks and platforms, automate and generate custom reporting, and optimise clients’ partnerships with publishers in a single platform. With Affluent, agencies can manage more clients, better optimise performance across clients, improve reporting capabilities, and ultimately, increase their revenue. Affluent’s agency clients on average have grown their client portfolio 144%. “Partnerships are surging as an effective way for brands to surpass competitors in terms of growth. But with hundreds of platforms and affiliate networks out there, agencies today require a centralised platform to effectively aggregate and analyse data to optimise the many partnership programs they manage,'' said David A. Yovanno, CEO of Impact. “With the acquisition of Affluent, Impact is committed to providing comprehensive analytics and affiliate management abilities to agencies, brands, and publishers, and to further innovation specifically for agencies.” In 2020, Affluent grew its client base by 70%, and helped agencies and advertisers manage more than 1,800 affiliate programs. Last year alone, Affluent tracked over $10 billion in brand revenue and over $1 billion in publisher commissions. “Impact has proven time and again that they are committed to advancing the Partnership Economy by providing brands, publishers, and now, agencies with best in class technology to drive growth,” said Yonatan Dotan, Founder and CEO of Affluent. “We look forward to working together to further advance our technology and enable agencies to easily manage their client portfolios, automate reports and ultimately optimise the performance of those programs across all partnership types.” Affluent was founded and backed by Aniview LTD in 2017, a leading provider of holistic video content and video ad monetisation SAAS solutions for thousands of publishers. “We at Aniview are proud and excited to hand off Affluent and its amazing team to Impact as we continue to focus on our core business of video content and ad-monetisation” said Alon Carmel Founder and Chairman of Affluent and Founder and CEO of Aniview. “It has been an exciting and extremely successful journey for us all.” This acquisition follows other recent acquisitions by Impact. In March 2021, Impact acquired Trackonomics, a supply-side platform (SSP) that aids content publishers like BuzzFeed, Business Insider, Red Ventures, and Discovery in managing content commerce programs with data about how individual links and web pages are performing. In 2020, Impact added nearly 600 new clients, and also acquired influencer marketing platform Activate. To learn more about how Impact can help drive partnership growth in a single, unified platform visit https://impact.com/ # # # About Impact Impact is the global leader in partnership automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for business partnerships of all types. Impact drives revenue growth for global enterprise brands such as Lenovo, Levi’s, L’Oreal, Ticketmaster, TUI, Uber and Walmart. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. About Affluent Affluent is the world's leading affiliate industry agency solution. With agency, advertiser and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy. Affluent powers global agencies like Gen3, PartnerCentric, Streamline Marketing, Thoughtmix and many more. Founded in 2017, Affluent has grown rapidly and developed a loyal user base. For more information visit www.affluent.io. Media Contact Sue Ralston Einsteinz Communicatons Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities 2021-03-23T22:02:23Z impact-acquires-trackonomics-boosts-publisher-commerce-content-capabilities-1 Sydney, AUSTRALIA Mar 24, 2021—Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities. For some of the largest and most recognizable names in digital commerce transformation, Trackonomics provides full-funnel revenue attribution at the page and the link level - telling publishers exactly how every page is generating income or losing it. This technology enables publishers to make better and quicker decisions: what to write about and who to partner with across all segments and networks in the industry. It’s also clearly resonating among publishers as Trackonomics has doubled its revenue and client roster in the past 12 months. “The consumer backlash against disruptive and let’s face it, annoying ads, has led to Google’s upcoming changes to tracking cookies and Apple’s privacy updates, which most would agree is a move in the right direction...unless you ask marketers,” said David. A. Yovanno, CEO at Impact. “But content publishers have innovated new commerce-driven content formats that introduce a degree of authenticity that has been missing in traditional advertising. Brands now have opportunities to leverage that consumer trust through partnerships with these content publishers.” The most successful publishers maintain their audience’s trust by adhering to their own integrity standards and ensuring the brand or product they endorse aligns with their publication and most importantly, audience. “We are thrilled to be partnering with Impact - a company that has technology and innovation in its very foundation, and a strong global presence that can bring Trackonomics to new publishers across the globe,” said Hanan Maayan, CEO at Trackonomics. “Together, we will continue to build game changing products for influencers and commerce-centric publishers, work to reduce deal friction and increase volume and velocity across our industry.” Impact has led the partnerships category creation, adding 577 new clients in FY2020 and, in the past few years, has enhanced its platform offerings through the acquisitions of Mediarails, a partnerships-based CRM platform, and, more recently, Activate, an influencer marketing platform. Some of Impact’s clients across APAC include Best & Less, Booktopia, Canva, Decathlon, Dollar Shave Club, Easyship, Kayo Sports, Binge, Lenovo, Razer and Westpac. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. Impact drives revenue growth for global enterprise brands such as 1-800-Flowers, Fanatics, Lenovo, Levi’s, L’Oreal, Ticketmaster and TUI. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. About Trackonomics Since its founding in 2014, Trackonomics has been committed to making affiliate e-commerce a primary monetization channel for publishers around the world. Trackonomics empowers leading publishers with a suite of tools designed to create, analyze, and optimize affiliate content at scale, supporting revenue diversification. Trackonomics is headquartered in London, England, with another office in Tel Aviv, Israel. To learn more visit www.trackonomics.net. Impact Joins Shopify Plus as Certified App Partner for Influencer and Affiliate Marketing 2021-03-11T22:00:00Z impact-joins-shopify-plus-as-certified-app-partner-for-influencer-and-affiliate-marketing Sydney, AUSTRALIA: March 12, 2021 — Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement. A recent Forrester study found that businesses with mature partnership programs (e.g. affiliates, influencers, content publishers, service providers, B2B partners, etc.) grow faster than competitors. With the affiliate marketing industry worth $12 billion and influencer marketing expected to be worth $15 billion by 2022, partnerships have become a critical tool for ecommerce companies to connect with new customers and drive sales. And with upcoming changes to individualised ad targeting along with growing dislike of display advertising, partnerships have become a more efficient, high-performing alternative for marketers scrambling to find new customer acquisition channels. “Traditional advertising has become less effective as consumer trust has waned, which is why partnerships, relationships built on trust, are considerably more effective,” said Michael Head, Chief Partnerships Officer at Impact. “It’s estimated that a staggering 75% of the world’s commerce is now driven through partnerships, according to the World Trade Organisation. We’re happy to join the Shopify Plus Certified App program to offer Impact’s best-in-class technology to merchants and help drive meaningful growth.” Shopify and Shopify Plus merchants can now take advantage of Impact’s Partnership Cloud through Shopify’s App Store. With Impact’s industry-leading influencer and affiliate program technology, merchants can discover and recruit new partners, develop contracts, settle payments in more than 70 currencies, track partners to attribute performance across devices, measure performance and communicate the latest brand messaging and updates to partners. Merchants also have access to fraud protection and to optimise partnerships to maximise efficiency and growth, all within their Shopify marketplace. "The Shopify Plus Certified App program is designed to meet the advanced requirements of the world's fastest growing brands," said Loren Padelford, GM Revenue at Shopify. "We're happy to welcome Impact to the program, bringing their insight and experience in affiliate and influencer marketing to the Plus merchant community." “Affiliate and influencer marketing have been instrumental in growing our brand and engaging new customers,” said Ryan Duranso, co-founder of Ivory Ella, LLC. “We have worked with Impact for years to build partnerships that reach new audiences, to share our mission. Shopify has powered much of our success and we are excited to see this partnership between the two businesses come to fruition.” To get started with Impact’s Partnership Cloud on Shopify, visit https://apps.shopify.com/impact-1. # # # About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages more than $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle, and Ticketmaster. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 500 employees worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Creates Two New Senior Roles as Partnership Channel Flourishes and Expands APAC-wide Team 2021-02-24T22:24:51Z impact-creates-two-new-senior-roles-as-partnership-channel-flourishes-and-expands-apac-wide-team Sydney, AUSTRALIA – February 25, 2021 – Impact, the global leader in partnership automation, today announced the creation of two senior APAC roles and the continued expansion of its APAC-wide team. This has grown from 4 people in 2018 to nearly 40 in 2021 as brands embrace the partnership channel to acquire new customers, drive incremental revenue and create memorable customer experiences. Performance partnerships were named (under the title ‘Fusion’) as one of the seven Deloitte Global Marketing Trends in 2021. Sam Morton has been promoted from Account Director to the new role of Partnership Director, APAC where he will be focusing on establishing, activating and growing partnerships across the Australian, New Zealand and South-East Asian Markets. Sam was APAC’s 5th hire and has operated in a sales capacity for the past three years as an Account Director. He brings a wealth of experience to the Impact business having worked across the affiliate and partnerships industry for over 13 years in Australia, and previously in the UK. He currently has two partnership experts in his team and is actively hiring to expand and build out this department. Commenting on his new position, Morton said, "My new role allows me to focus on an area that I'm incredibly passionate about, driving productive partnerships across the ecosystem. We work with a vibrant community of agencies, integration partners, and media partners, so being able to connect the dots and unlock growth opportunities for our customers and partners is exciting.” Peter takes on the role of Sales Director, APAC where he will be responsible for expanding the Impact Partnership Cloud customer footprint across Australia, New Zealand and South East Asia. He is being promoted after joining Impact in 2018 as Account Director and brings over 10 years in marketing and advertising technology experience including stints at Celtra, Forrester and InMobi. Bray said, “'We have been building an entire new growth channel with partnership automation and providing an alternative to the over-reliance on the duopoly and ‘traditional’ digital channels. I look forward to championing the growth of the channel, our world class team and working with customers and partners in this new role." Both Bray and Morton are based in Sydney under APAC Managing Director, Adam Furness. Furness added, “Brands are now beginning to understand the value performance-based partnerships create - financially, experientially and brandwise - so we are scaling and growing our team to meet market demand for our Partnership Cloud.” Some of Impact’s clients across APAC include Best & Less, Booktopia, Canva, Decathlon, Dollar Shave Club, Easyship, Kayo Sports, Binge, Lenovo, Razer and Westpac. For more information on Impact visit impact.com/about. Pete has the glasses in terms of doing the right/left thing About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by providing automation for the discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships; including: influencers, business-to-business, traditional media houses, mobile apps, traditional affiliates, ambassadors, social causes and more. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Backcountry, Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 550 employees and 1,200 customers worldwide. To learn more, visit www.impact.com. Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Appoints Experienced Media and Marketing leader Nick Randall as Director of Customer Success and Operations, APAC 2020-09-15T22:00:00Z impact-appoints-experienced-media-and-marketing-leader-nick-randall-as-director-of-customer-success-and-operations-apac Sydney, AUSTRALIA – September 16, 2020 – Impact, the global leader in partnership automation, today announced the expansion of its customer success and operations team in APAC to support its growing business in ANZ, Southeast Asia and China. Experienced media and marketing leader, Nick Randall has been appointed as Director of Customer Success and Operations where he is tasked with leading all customer engagement, growth and development initiatives for agencies and brands. He will also join the APAC leadership team where he will lead broader operational initiatives as Impact continues to scale across the region. “Nick joins Impact with a blue-chip media and marketing resume and is the ideal person to assume leadership of our customer success and operations team and ensure we continue to offer a delightful customer experience,” said Adam Furness, Managing Director APAC. “He has extensive experience working within rapidly scaling organisations and will be an integral member of our leadership team.” Matt Hunter, who has been with Impact for nine years, has also been appointed to the newly created position of Director of Customer Service where he will drive product roadmap priorities and oversee the more technical aspects of customer support, reporting into the global customer engineering team. As a former Chief Revenue Office of social influencer marketplace Tribe, Nick Randall has a wealth of insight and experience within the partnership industry. He has also held senior roles as Commercial Director at podcast platform Whooshkaa, National Sales Director at Fairfax Media and National Operations Director at Southern Cross Austereo. He is currently a Business Mentor for Westpac’s Business of Tomorrow Program and the Co-founder of Ranieri & Co which exclusively represents the world’s largest independent podcast publisher, Wondery, in Australia and New Zealand. Commenting on his appointment, Nick Randall, Director of Customer Success and Operations, APAC for Impact said, “I’m looking forward to taking Impact’s Customer Success and Operations function to the next level across APAC as the business continues upon its dynamic growth trajectory. As a pioneer in partnership automation technology, Impact is writing the book on how to successfully accelerate revenue growth through the partnership channel and it’s a great opportunity to help truly innovate and deliver world-class support to our customers.” The expansion of the Customer Success and Operations team follows a busy few months for Impact which has seen them acquire ACTIVATE, a leading influencer marketing SaaS platform, add several new APAC brands including Best&Less, Decathlon, Dollar Shave Club and Westpac to its APAC customer roster and release a tactical guide with Forrester Consulting for optimising partnership programs and driving revenue growth through this channel. For more information on Impact visit impact.com/about. Nick Randall, Director of Customer Success and Operations Matt Hunter, Director of Customer Service About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by providing automation for the discovery, recruitment, onboarding, engagement and optimization of all types of partnerships; including: influencers, business-to-business, traditional media houses, mobile apps, traditional affiliates, ambassadors, social causes and more. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Backcountry, Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and 1,200 customers worldwide. To learn more, visit www.impact.com. Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact’s Fiscal Year Q2 2020: New Client Wins, a New Office in Berlin, and C-Suite Appointment 2020-09-02T22:00:00Z impacts-fiscal-year-q2-2020-new-client-wins-a-new-office-in-berlin-and-c-suite-appointment-2 Sydney, Australia - September 3, 2020 — Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release of a tactical guide to improve the partnership journey, the launch of their annual Impact Growth event turned virtual and most recently, the hiring of Anthony J. Cali as Chief Financial Officer. The quarter opened with the announcement of the company’s first office in Germany, followed by the August release of released a commissioned study conducted by Forrester Consulting. Smooth the Partnership Journey by Learning from High-Maturity Companies is designed to provide a set of actionable next steps for optimising partnership programs, equipping practitioners with tangible next steps based on how mature their program is. Also in August, the company hired Anthony J. Cali as CFO. Based in the New York office as a member of the executive team, Anthony now oversees every aspect of the company’s global finance operations. Prior to joining Impact, Anthony spent over 15 years at Booking Holdings as SVP, Finance and Global Controller, where he took on a variety of roles and responsibilities including finance transformation and optimisation, M&A integration, SEC reporting, global tax and gained extensive experience with global payments processing within their marketplace business. Prior to 2020, Impact Growth, Impact’s annual one-day live event, was hosted in New York City and welcomed over 300 enterprise brands, agencies, partners, analysts and investors for research, case study and thought leadership sessions, as well as professional networking. This year, Impact transformed the event to a 7-week partnership strategy series that delivered content in both a live and on-demand format for a worldwide audience of over 3,000 registrants. This series included five webcasts and interviews with partnership experts from Canva, eBay, Forrester Consulting, HelloFresh, Rastelli’s, Razer, Savage X Fenty, Uber, Walmart and others. The on-demand content remains available on their website. “Impact’s momentum in the first half of the year validates what we already know to be true: businesses are re-evaluating their marketing spend and shifting budget towards strategies that are both more efficient and can still move the needle for revenue acquisition,” said David A. Yovanno, CEO, Impact. “Partnerships are now the most cost-effective and authentic way to reach an audience and acquire revenue at scale, especially when marketing and business development teams may need to prove incremental value more than ever before. Partnerships are providing over 28 percent of total company revenue, and growing more than 50 percent as a major revenue acquisition channel for our most mature clients who are effectively leading with the right people, process and technology.” Despite the economic climate, Impact has maintained a steady drumbeat of new client wins in EMEA, APAC and the US. Impact’s Q2 addition of 196 new customers, represents a 70% increase as compared to the prior quarter. A few of Impact’s recently added customers include: APAC Best&Less Candlefox Coda Payments Decathlon Singapore DHgate Dollar Shave Club KKDay Love, Bonito StoreBest Yay Images WeSailpro EMEA Appjobs Barner Emma Hollister iDeal of Sweden Kathryn Tilly Taxfix The specialist works Unbiased Videvo Zyro North America Spier & Mackay The Little Market The Parking Spot Thrasio/Zabba Reserve Tech Youth To The People “Impact’s Partnership Cloud will enable Best & Less to further grow and diversify our partnership program in Australia,” said Domenic Favaloro, Digital Performance Manager at Best & Less. “We’re looking forward to gaining better insights into our partner’s performance so we can better optimise our program as well as discover and recruit new partners to boost revenue from this channel.” Q3 has already been off to a news-worthy start, with Impact’s announcement of their acquisition of ACTIVATE, a leading influencer marketing platform. Together, they have become the #1 global influencer marketplace with over 300K opt-in qualified and vetted influencers. To learn more about Impact and the Partnership Cloud, visit impact.com. Adam Furness, Managing Director, APAC About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by providing automation for the discovery, recruitment, onboarding, engagement and optimization of all types of partnerships; including: influencers, business-to-business, traditional media houses, mobile apps, traditional affiliates, ambassadors, social causes and more. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Backcountry, Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and 1,200 customers worldwide. To learn more, visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +02 8905 0995 sue@einsteinz.com.au Impact Acquires ACTIVATE Influencer Marketing Platform 2020-08-25T22:00:00Z impact-acquires-activate-influencer-marketing-platform-1 Sydney, Australia —August 26, 2020—Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in qualified and vetted influencers. The influencer market is projected to reach $22 billion by 2024. Types of partnerships range from coupon and loyalty to premium publishers to strategic B2B relationships to app integrations – brands understand that influencers offer unique authenticity, reach, and conversions, and thus represent a key component of the overall partnership ecosystem. Impact’s Partnership Cloud automates and simplifies the process of discovering, recruiting, onboarding, optimising and reporting across all types of partnerships, with the most mature clients using partnerships to drive more than 28 percent of total company revenue. Now with ACTIVATE’s capabilities, clients can further succeed in discovering creators and managing influencer partnerships. For ACTIVATE’s influencer community, this increases their opportunity to work with over a thousand of the largest and fastest growing brands around the world, and the technical integration between ACTIVATE and Impact provides them with a more feature-rich experience not found on other influencer platforms– most notably, Impact’s automated contracting and flexible payment processing, which ensures partners get paid reliably, by whatever terms and currency they require. This news follows a series of big wins by Impact, including the recent release of a commissioned study with Forrester Consulting, “Smooth your partnership journey by learning from high-maturity companies,” the launch of their annual conference-turned-virtual Impact Growth, and the news of their global expansion through the announcement of their Germany office opening. “While many in our industry focus mostly on servicing traditional coupon and loyalty partnerships, Impact is serving the demand of our clients looking for growth from all partnership types,” said David A. Yovanno. “ACTIVATE’s deep expertise within the burgeoning influencer industry strengthens our offering to brand and agency clients by providing the tools to find and manage thousands more quality content creators. Influencers in turn are searching for brand partners and with Impact’s portfolio of the industry’s largest retailers, financial service providers, direct-to-consumer businesses and more, we will truly create partnerships that provide significant growth for both sides. ” Through their rich history in the creator and influencer space, ACTIVATE honed expertise in campaign-based SaaS technology. "ACTIVATE and Impact together offer intuitive, empowering technology that puts users in charge of their influencer campaigns’ success," says Kim Riedell, influencer partnerships expert and former ACTIVATE client. "They are a great match, both leaders in their respective industries and driven to create innovative SaaS platforms that create profitable partnerships." “The influencer industry has transformed from individual creator transactions to valuable, long-term partnerships since the beginning of our company; along the way we saw firsthand the opportunity that online communities and their avid fans provide for brands to connect with their audiences authentically,” said Nicholas DiSanto, ACTIVATE CEO. “It’s a natural fit to pair this within the larger breadth of partnerships led by Impact to drive this new stage of growth in the industry.” For more information about Impact and ACTIVATE, visit www.impact.com and try.activate.social. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees worldwide. To learn more visit www.impact.com. About ACTIVATE ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook + more), with an opt-in network of 150,000+ vetted and authenticated influencers. The ACTIVATE platform also allows you to work with curated communities of creators including 'vegan foodies', 'outdoor enthusiasts', 'bohemian style' (and more!) as well as pinpoint niche groups of influencers leveraging our geo-targeting and micro-survey capabilities. Last year, the ACTIVATE platform enabled over 50,000 partnerships with brands, media companies and agencies. ACTIVATE started out as Bloglovin', a platform to drive content discovery and promote incredible content creators. ### Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 2020-08-04T21:54:29Z impact-releases-tactical-guide-for-optimising-and-driving-revenue-growth-from-partnership-automation-programmes Sydney & Melbourne, August 5, 2020—Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme. The World Trade Organisation cites that 75 percent of world trade flows indirectly: not through direct selling but through channels, partnerships and alliances. Impact’s commissioned study confirms that partnerships remain a significant revenue generator with29 percent of direct-to-consumer (DTC) decision makers estimating a 20 percent or greater year-over-year revenue growth rate for 2019 from their partnership channel sales. “Partnerships are an increasingly significant driver of enterprise growth. The question is no longer ‘if’ or ‘why’ – it’s ‘how do you put a programme into action?’ What insights can new partnership programmes apply from those who have been forging the path?” said Michael Head, Chief Partnerships Officer, Impact. “This study provides partnership professionals a window into the methodologies of the most successful programmes, down to the benchmark partner mix by vertical or tactical recommendations for each stage.” The study found that there are seven phases within a partnership lifecycle with each phase having different goals and objectives depending on the maturity of the program. The seven phases are: Planning, Discovery and Recruitment, Contracting and Payouts, Tracking, Engaging, Protecting and Monitoring, and Optimisation., The study recommends a different approach within each phase for high- versus low-maturity programmes. Low maturity programmes are often new programmes, with a siloed approach and limited automation capabilities. High maturity partnership programmes are defined as those that cover a wide breadth of partnership types and take a coordinated/de-siloed strategy and approach to their partnerships, standardising how they manage all types of partnerships through a unified life cycle that runs with automation technology that lets them scale their program and accelerate its growth. The study found a number of high-level insights that are true across all phases and for programs of all maturities: Planning is challenging across the board. It is the second most challenging phase behind Discovery and Recruitment for high maturity companies and behind Optimisation for low maturity companies.Maturity = Growth. The maturity of an organisation makes a difference in revenue: a quarter of high maturity companies get 25 percent or more of their overall company revenue from partnerships, in contrast to only 14 percent of low maturity companies.Partner Mix and Scale. Programmes mature as the type of partners are diversified and the scope of the programme scales: low maturity firms have often been reliant on traditional affiliates, while average maturity firms have partnered with a wider variety of partner types.Julianne Kiider, Tuft & Needle Affiliate and Influencer Manager commented “Since working with Impact, our affiliate program has grown to be a fully scaled ecosystem of diverse partnership types that generate incremental revenue. Automation was key to the process; once we automated the more tedious phases, we were able to reallocate that time to relationship building and expanding our strategic efforts.” The Smooth the Partnership Journey by Learning from high-maturity companies respondent pool was made up of marketers across all direct-to-consumer (DTC) verticals, including: retail, travel & hospitality, financial services and consumer software. About ImpactImpact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. ContactsSue RalstonEinsteinz CommunicationsPh: +61 02 8905 0995sue@einsteinz.com.au Impact Announces Creation of Chief Partnerships Officer Role and Expansion of Board of Directors 2020-03-24T22:00:00Z impact-announces-creation-of-chief-partnerships-officer-role-and-expansion-of-board-of-directors Sydney, AUSTRALIA – March 25, 2020 – Impact, the global leader in Partnership Automation, today announced the creation of a Chief Partnerships Officer (CPsO) role within their organisation. Michael Head, former General Manager of the Impact Partnership Cloud™, was promoted to fill the CPsO role, effective February 13, 2020. They also announced the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors. Head and Perdue’s appointments follow Impact’s March 2019 establishment of the Partnership Automation category, at which time the company also announced a $75 million round of funding to support the significant growth and adoption of Impact’s Partnership Cloud platform. Shortly thereafter, the company released groundbreaking new research from Forrester Consulting proving that partnerships can represent up to 28 percent of overall company revenues when properly managed. Creation of the CPsO role is the most recent advancement in the company’s mission to drive more partnerships and ignite revenue growth for their clients. “For Impact to continue to champion the emerging Partnership Economy, it requires the dedicated attention of dynamic executives with sales leadership, business development leadership and industry experience,” said David A. Yovanno, Impact CEO. “Mike has grown our company’s sales organisation originally from a team of five, to over sixty worldwide and led breakthrough company initiatives that have helped to establish us as a respected market leader. We’re excited to have Mike’s focused executive leadership now on the new investment we plan to make as a company in a broader vision for the partnerships segment of our ecosystem.” As CPsO and a member of the executive team, Head will be responsible for growing client partnerships, establishing new company partnerships and the overall satisfaction, retention and growth of customers. He will lead the Partnerships and Customer Success teams and will report into CEO David A. Yovanno. “I am excited to accelerate growth for our clients, our partners and our business,” said Head. “Partnerships are the true economic engine for our company and enterprises all over the world. I am excited to work with our internal experts and champion the importance of partnerships as the third growth channel alongside sales and marketing.” Head brings more than a decade of experience in business development to the role, with nine of those years spent at Impact closing the company’s largest deals and creating new teams. An entrepreneur at heart, his prior role was co-founder of location-based deal app, SBClick. Rob Perdue, recently added to Impact’s board, brings with him a track record of growing operations before, through and after an IPO. “With Rob’s deep advertising and market industry experience, he’ll be an excellent addition in this time of growth for the company,” said Yovanno. For more information on Impact and the executive leadership team, visit impact.com/about. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contacts Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314% 2020-02-12T22:00:00Z research-finds-companies-using-impacts-partnership-cloud-see-three-year-roi-of-314 Sydney, AUSTRALIA, February 13, 2020: Impact, the global leader in Partnership Automation, today released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a PV-adjusted gain in benefits over three years, equating to an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that 55 percent of the quantified benefits from using the Partnership Cloud were tied to incremental partnership revenue, with the remaining 45 percent of quantified benefits tied to creating efficiency, time-savings and streamlined partner discovery and recruitment processes via its automation capabilities. The study interviewed five customers from around the globe currently using Impact’s Partnership Cloud to manage a range of different types of partnership programs, including: affiliates, social influencers, premier publishers, sponsorships and B2B partnerships. The study analysed the benefits, cost, flexibility as well as risk factors that could affect a company’s investment decision in the platform. In terms of benefits, respondents identified the following top three: Growth in revenue by providing improved tracking and reporting methods, ability to credit, pay and optimise relationships with top funnel content partners and identify value of influencer spend; Labor efficiencies, allowing the organisation to replace manual processes with more efficient, repeatable and productive automated workflows; and Time savings associated with discovering and recruiting new partners, resulting in an increase of 30 to 40 placements a month, and a 10 percent lift in conversion rates. The study found that the payout achieved from these benefits outweighed the risk in investing, concluding that the estimated payback period to be less than six months during a three year investment. “Since the inception of our partnerships strategy and launch of the Partnership Cloud, our goal has been to help brands understand and reap the benefits of partnerships as a revenue driver,” said Scott Brazina, CMO, Impact. “The TEI study by Forrester Consulting is another proof point that the Partnership Economy is running on all cylinders, and it’s a no brainer for companies looking to increase conversion rates and profits through authentic and engaging interactions with consumers.” “The best part of Impact’s Partnership Cloud is it’s simple UI that allows multiple team members to log on and easily pull concise data and reporting in real-time,” said Priest Willis, Senior Manager of Global Partnerships Marketing, Lenovo. “This has allowed us to not only get a clear view into which partnerships are driving the highest conversion rates, but has helped us streamline the numerous relationships we manage on a daily basis.” To learn more about the TEI study and hear directly from Impact and guests from Forrester, join the webinar “How partnerships provide 2X faster growth and 300% ROI” on Wednesday, February 19 from 11am PT/ 2pm ET. For more information on the study, and to register for the webinar and/or receive a recording click here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for APAC brands such as Booktopia, Canva, Decathlon China, Globalegrow and Razer – and global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Announces New Client Additions as Businesses Put Concerted Focus on Growth Through Partnerships 2019-12-17T23:41:17Z impact-announces-new-client-additions-as-businesses-put-concerted-focus-on-growth-through-partnerships-1 Sydney, AUSTRALIA - Dec 18, 2019 -- Impact, the global leader in Partnership Automation, today announced new additions to their growing customer roster. Throughout 2019, Impact has added more than 350 new clients, an increase of more than 50% over last year. This caps a landmark year for the company, fueled by a US$75 million (approx. AU$108 million) round of funding to support the category creation of Partnership Automation and further development of the company’s award-winning Partnership Cloud™. Following this was growth in their EMEA presence; expansion of the executive team; and prominently, the results of their commissioned study with Forrester Consulting that confirmed companies with mature partnership programs grow overall company revenue nearly 2x as fast as companies with less mature programs. A few of their recently added clients include: APAC Booktopia Canva Decathlon China Globalegrow Razer North America Easyship (United States and Asia Pacific) Fanatics Fareportal Helix Sleep Smile Direct Walmart EMEA Eve Sleep Fit Track LetsGetChecked Luxon Pay Revolut TransferGo TUI Virgin Experience Days “2019 has been a breakout year for Impact, and for the Partnerships category as a whole,” said David A. Yovanno, Impact CEO. “Our industry is at a tipping point. People today are seeking advice and recommendations from other people and businesses they trust, not salespeople or advertising to whom they’ve become numb. Partnerships bring a unique, authentic fit that is proven to resonate with consumers. We’re excited, and look forward to guiding and automating more partnerships for our customers to drive transformational growth for their businesses in 2020.” “Partnership automation tools from Impact have helped us exponentially increase our volume of partners and consequently grow our revenue,” said Jamie Devlin, Head of Business Development at European tech unicorn Revolut. “Revolut is a company that never stops moving forward and searching for new ideas. We chose to work with Impact because their technology mirrors our own pursuit to deliver the best innovation.” To learn more about Impact and the Partnership Cloud, visit impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery and recruitment, contracting and payment processing, protection and monitoring, engagement and optimisation for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B in payments to partners per year. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications Ph: +61 02 8905 0995 sue@einsteinz.com.au Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition 2019-11-14T22:30:00Z impact-expands-its-mobile-partnership-capabilities-to-drive-high-value-user-acquisition Sydney, Australia, November 15, 2019 – Impact, the global leader in Partnership Automation, today announced an expansion of Impact’s Partnership Cloud™, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile marketers better access to the emerging partnership economy, helping them not only identify new growth opportunities beyond search and display ads but also manage these new partnership lifecycles from discovery and recruitment to optimisation. According to eMarketer, 87 percent of new app users never open the app again after seven days. Furthermore, 25 percent of all app installs are fraudulent or misattributed. Due to the prevalence of installs that are either fake or do not result in engagement after the initial download, mobile marketers have been challenged with seeing a return on their advertising and marketing spend. With Impact’s Partnership Cloud, mobile marketers can manage their acquisition strategy at scale by focusing on direct relationships and quality; they are also able to track success and pay out by a CPI+ model that looks at post-install engagement versus traditional CPI. The Partnership Cloud handles the full partnership lifecycle for mobile app marketers: Discover/Recruit: Find other mobile websites, apps, and influencers who can refer new users to an app, and recruit them into a program with automated recruiting Contract/Pay: Create CPI+ contracts to reward partners who are driving app installs that result in valuable downstream app transactions, then automatically pay partners in their own currency when conditions are met Track: Understand what’s contributing to growth by tracking which partners are driving app installs and downstream in-app conversions, across web, app and other channels Engage: Build out training and communications drip campaigns, task management and full CRM to ensure partners remain maximally productive Protect and Monitor: Filter out fraudulent or misattributed installs; this allows mobile marketers to validate traffic, get the most out of their budgets and further drive more rewarding engagement Optimise: Measure the incremental contribution of all app partners and determine who is adding real value; drive efficiencies to maximise budget “We want to give mobile marketers the necessary resources to target high-value users who are going to stay engaged with the brand after the initial app install,” said Mike Head, General Manager, Partnership Cloud at Impact. “Partnerships are a major driver in enterprise growth, so we’re excited to give mobile marketers a new way to drive installs, prevent fraud and prioritise LTV.” “Impact’s Partnership Cloud helped us streamline our process and allowed us to scale using mobile partnerships,” said Matt Rome, Marketing Associate at Ibotta. “The automation of payment processing, onboarding and standardised communication between partners helped us optimise and grow our partnership program.” To learn more about Impact and the Partnership Cloud, visit Impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications P: +61 02 8905 0995 E: sue@einsteinz.com.au Impact Wins Five Major Industry Awards Validating Partnership Automation Leadership 2019-11-01T01:56:19Z impact-wins-five-major-industry-awards-validating-partnership-automation-leadership Sydney, Australia – November 1, 2019 - Impact, the global leader in Partnership Automation, today announced five major global industry award wins this year, further demonstrating its leadership within the Partnership Automation industry. These wins across well-known industry competitions in Europe and North America confirm global recognition of Impact’s growth as a company and success in providing valuable software solutions. So far this year, Impact has been recognised by both customers and industry leaders with the following awards: 2019 DADI Awards - Best Tech Platform 2019 IPMA - Best Saas Platform 2019 The Drum Digital Ad Awards Europe - Best Attribution Solution 2019 MarTech Breakthrough Awards - Best Ad Analytics Solution 2019 Pacific Coast Business Times - Best Places to Work Shortlisted for two other awards, to be announced later this year at the Effective Mobile Marketing Awards and the Digiday Marketing and Advertising Awards 2019 has been a breakout year for Impact, beginning in March when the company announced a $75M investment led by Providence Strategic Growth (PSG) to accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Directly following this investment, Impact released a commissioned global study conducted by Forrester Research confirming a direct correlation between a business’ partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at their annual event, Impact Growth® in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as companies with less mature programs. Over 1,000 enterprise brands worldwide now benefit from Impact’s Partnership Cloud™, including the world’s leading retailers, major credit card issuers and three of the top five consumer technology companies. This momentum has not gone unnoticed; it has attracted top talent to Impact’s global organisation of over 500 employees, across 12 office locations. This has also resulted in the addition of top board advisors, including Bill Macaitis and Brett Queener who have combined 25+ years of product, sales and marketing executive leadership roles at the fastest growing SaaS businesses including Salesforce, Oracle, Slack and Zendesk. “Reflecting on the incredible success and momentum of our business, I feel proud that we have accomplished what we set out to do this year, and then some,” said David Yovanno, CEO, Impact. “Our vision of leading the industry in Partnership Automation and establishing the partnerships category has come to fruition, as evidenced by these and many other wins for our company. I have never been more excited for the future of Impact and its role in driving innovation for enterprise growth.” Next week, Yovanno will take center stage at Web Summit in Lisbon, Portugal, to talk about Impact’s Partnership Cloud in front of an audience of over 70,000. He will also present on the Growth Summit Stage, sharing best practices and guidance for startup businesses looking to replicate Impact’s success. Recordings will be available on Impact’s YouTube channel - subscribe here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership lifecycle, including: discovery, recruitment, contracting, engagement, fraud protection, optimisation and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages over $50B in e-commerce sales and processes over $2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Sue Ralston Einsteinz Communications P: +61 02 8905 0995 E: sue@einsteinz.com.au Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners 2019-10-22T23:25:25Z impact-announces-discovery-for-finding-identifying-and-authenticating-influencers-and-other-partners Sydney, Australia – October 23, 2019 – Impact, the global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution allows users to browse and query by key characteristics like channel, geography, and audience demographics to ultimately choose best-fit partners that align with business and campaign goals. There are more than 500,000 influencers on Instagram alone, and the wide partner universe encompasses millions more. Pinpointing which of those varied partners are best suited for an organisation's campaign takes broad access, acute search functionalities, and close vetting. Impact’s new solution integrates key influencer capabilities from Mediarails into Impact’s Partnership CloudTM platform, expanding the variety and quantity of partners that can be found and recruited with no added effort. Using web crawlers and integrations with social platforms, Partnership Cloud’s Enhanced Discovery opens users up to nearly endless partner possibilities. The Enhanced Discovery experience is positioned to drastically advance the way mature partnership program managers find influencer and mobile app partners. But the tool is by no means limited to these to partner types – the real utility of the Partnership Cloud’s Discovery is that it’s a single resource for finding all partners, including B2B, card-linked offers, cashback, reviews, search, social good, student, sub-affiliate networks and more. “As the partnership ecosystem continues to grow, it has never been more important to have a sophisticated discovery tool,” said Mike Head, GM of Impact’s Partnership Cloud. “Audience and engagement fraud pose real threats to the space. Our goal is to provide 360 degree insights into a partner’s engagement quality, reach, and content at the point of discovery – so each of your partnerships begins with transparent alignment.” “The new Discover tools from Impact make it easy to find and recruit surgically targeted influencers and content publishers in a matter of seconds,” said Wade Tonkin, Senior Affiliate Manager at Fanatics. “With curated groups and powerful, easy to use filters, you can find the partners you're looking for both inside and outside the Impact Marketplace in seconds.” Users can browse curated lists of suggested partners like “Our Favorite Halloween Influencers” or search by enhanced data points like Engagement Rate and whether or not a partner is Instagram Verified. Partner profiles expand to show enhanced partner data, sample posts from each of their media properties, and extensive Audience Stats reports for Instagram influencers. Program managers can finally achieve qualitative and aesthetic partner assessments at a glance. This Enhanced Discovery experience is included in all editions of the Partnership Cloud. To learn more about Impact, the Partnership Cloud and influencer management, visit impact.com. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimisation of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimisation through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, TechStyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Media Contact Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: sue@einsteinz.com.au Impact Named a Leader in Five Categories in 2019 G2 Crowd Grid® Reports 2019-10-01T22:00:00Z impact-named-a-leader-in-five-categories-in-2019-g2-crowd-grid-r-reports-1 SYDNEY. – October 2, 2019 – Impact, the global leader in Partnership Automation, today announced that G2.com, Inc. has named them a Leader in five prominent categories. G2 rankings are based on high satisfaction from Impact customers, and algorithmically rated to accurately represent user success of the solution. Impact is a Leader in the following categories: Partner Management: used to optimize relationships with business partners like contractors, distributors, resellers, and service providers. Influencer Marketing: helps organizations identify, recruit, and communicate with social influencers. Attribution: determine which actions, events, or touch points during the prospecting and sales processes contribute to marketing and sales team success. Marketing Analytics: includes tools and processes which enable an organization to manage, evaluate, control, analyze, and leverage its marketing efforts by measuring marketing performance. Customer Journey Analytics: facilitates the management and automation of the customer experience across all possible channels. These rankings come just six months after Impact announced the creation of the Partnership Automation SaaS software category supported by a $75 million investment to accelerate development of Impact’s Partnership Cloud™. “Simply put, we’re in business to grow our customers’ business through partnerships,” said David A. Yovanno, CEO, Impact. “Whether they happen to be a direct-to-consumer startup or an established enterprise, we put the tools for growth into their hands. These rankings are an indication of our customers’ success, and we view their recommendation of our Partnership Automation platform as validation we are on the right track.” Impact is transforming the way enterprises manage and optimize all types of partnerships. Impact’s Partnership CloudTM is an integrated end-to-end solution for managing the entire partnership lifecycle: from identification and recruitment to optimization and payment processing. "When it comes to managing an entire portfolio of varying types, sizes and stages of partnerships, you can’t get any better than Impact,” said Cristina Arango, Director of Strategic Partnerships at fuboTV. “Since working on Impact’s platform, our entire process has been streamlined. We were able to automate the more tedious parts of maintaining relationships, and grow our program by establishing more innovative partnerships beyond just affiliates." Impact is also a Leader in a soon-to-be-established G2 category, Affiliate Marketing Software. To learn more about Impact and their G2 rankings, click here. About Impact Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by scaling discovery, recruitment, onboarding, engagement and optimization of all types of partnerships. Impact’s Partnership CloudTM manages over $50B in e-commerce sales and $2B in partnership payments, providing automation for the full partnership lifecycle, confident decision making and optimization through measurement and attribution, and protection from fraud. Impact drives revenue growth for global enterprises such as Bass Pro Shops, Fanatics, Getty Images, Lenovo, Levi’s, Techstyle and Ticketmaster. Founded in Santa Barbara, CA in 2008, Impact has grown to over 500 employees and twelve offices worldwide. To learn more visit www.impact.com. Contact Racepoint Global for Impact Caitlin Fisher, 617-624-3227 impact@racepointglobal.com Cristy Garcia Marketing Programs and PR, Impact cristy.garcia@impact.com