The PRWIRE Press Releases https:// 2021-06-10T01:24:25Z Seismic appoints Heather Cook as Vice President, Asia-Pacific 2021-06-10T01:24:25Z seismic-appoints-heather-cook-as-vice-president-asia-pacific Sydney, Australia – June 10, 2021 – Seismic, the industry-leading sales and marketing enablement platform provider, today announced Heather Cook has joined the company as Vice President, Asia-Pacific (APAC). As a multi-regional profit and loss (P&L) management leader with nearly 20 years’ experience in business strategy, services, sales enablement, marketing and operations, Cook is charged with driving Seismic’s continued expansion and growth in Australia and New Zealand (A/NZ) as well as key Asian markets. Cook brings leadership, coaching, and business transformation experience in the technology industry – across APAC, North America and European markets – to Seismic. She previously held executive management roles at marketing technology companies including Hootsuite, Marketo (now part of Adobe), Oracle, and Dell. Cook’s focus on people development, customer experience and process drove significant business growth while delivering differentiated solutions for customers. “Heather has an impressive record of growing markets within a business, nurturing high-performing teams, and championing diversity,” said Doug Winter, co-founder and CEO, Seismic. “This level of experience, combined with Heather’s in-depth understanding of marketing technology buyers and trends will be critical to Seismic’s success as we enter the next phase of growth in A/NZ and Asia. More importantly, Heather’s expertise will immediately add value to our customers transforming their sales and marketing capabilities to thrive in this digital-first world.” In her new role, Cook will collaborate with Seismic’s regional team and alliance partners to expand its customer base in A/NZ and spearhead future growth plans in Asian markets. Her focus is to orchestrate business operations and lead the team in delivering exceptional customer experiences in these regions. Her appointment follows Seismic’s Series F funding round which included investment from EDBI, and is enabling the Forbes Cloud 100 company to focus on international expansion, innovation, and M&A activity. “Governments across Australia, New Zealand, and Singapore have announced commitments towards building digital economies, helping their workforces acquire digital skills and supporting local businesses in adopting technologies,” said Cook. “I have always been passionate about helping companies transform their businesses with emerging technologies. It is an exciting time to join the team because Seismic provides the opportunity to play a key role in the digitisation journey and talent upskilling of companies. With its automation, AI and data analytics capabilities, the platform helps sales and marketing teams gain in-depth understanding of customers to inform business strategies.” “Furthermore, turbulent market conditions have tempted many companies across Asia-Pacific to apply band-aids to the operational effectiveness of their frontline teams, without a long-term view of the domino effect it could have on customer experience. Research found that 57 per cent of customers have stopped buying from a company because a competitor provided a better experience. Uniting sales, marketing and services capabilities using technology to excel in customer experience becomes crucial for businesses to stay competitive and resilient in this volatile environment.” Originally from Texas, Cook has lived and worked in Dublin, Ireland, before making the move to Sydney in 2007, where she is based today. She has received more than 30 awards for her successful management of customer experience, business process improvement, people development, and collaboration. Cook holds a Bachelor of Science from Texas A&M University. About SeismicSeismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 700 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling PlatformTM integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia. Seismic Named a Leader in Sales Social Engagement Solutions in Latest Analyst Report 2021-03-11T22:47:02Z seismic-named-a-leader-in-sales-social-engagement-solutions-in-latest-analyst-report Sydney, Australia – March 12, 2021 – Seismic, an industry-leading sales enablement platform provider, today announced it has been recognised as a Leader by Forrester Research in The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021 report. Forrester Research evaluated the eight most significant sales social engagement solution providers on 38 criteria across three categories: Current Offering, Market Presence, and Strategy. In its report, Forrester Research states, “Look for sales content providers that marry internal and third-party content delivery across a range of channels and networks. Whether it’s through social suites or sales content solutions, customers will benefit from bringing marketing and selling activities together on one platform.” Seismic LiveSocial is integrated with the company’s sales content solution, for which Seismic was named a Leader in The Forrester Wave™: Sales Content Solutions, Q3 2020. In its profile of Seismic, the Sales Social Engagement Solutions, Q1 2021 report stated “…the LiveSocial product allows sellers to access internal and third-party content from a single repository, creating a unified seller experience.”Seismic LiveSocial’s powerful AI engine pulls content from 11,000 third-party publishers. Seismic allows sellers to easily find and share third-party and company-created content to help them authentically engage with buyers on social media.“Social engagement is critical to developing meaningful relationships with buyers across the digital landscape,” said Doug Winter, CEO and Co-founder, Seismic. “We are seeing companies migrate from legacy point solutions to Seismic, given a growing preference for an integrated sales enablement solution that includes a social selling capability. Together on one platform, social engagement and sales enablement represent the future of a unified experience for sellers, and we’re thrilled to be recognised by Forrester as a Leader in this evaluation.”To read more of the findings from The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021 report and learn more about why the next frontier of sales enablement includes sales social engagement, read our blog here. About SeismicSeismic is the industry-leading sales enablement, marketing orchestration, and social sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 650 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling PlatformTM integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia. Seismic Acquires Social Media Engagement Startup Grapevine6 to Enable Social Selling and Employee Brand Advocacy in a Digital-first Economy 2020-12-02T02:04:11Z seismic-acquires-social-media-engagement-startup-grapevine6-to-enable-social-selling-and-employee-brand-advocacy-in-a-digital-first-economy Sydney, Australia – December 2, 2020 – Seismic, an industry-leading and award-winning sales and marketing enablement platform provider, today announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced from 11,000 third-party publishers using Grapevine6’s AI engine. This will enable sellers to engage more frequently with their relationships through meaningful, authentic online conversations taking place on social media platforms. The acquisition will result in a new, integrated offering called Seismic LiveSocial. A social engagement solution for sales and client-facing teams, LiveSocial will help sellers become trusted advisors by enabling them to authentically engage with their clients across the social media landscape. With LiveSocial, sales teams can share timely, reputable, and compliant content in their own voice, targeting the right buyers across multiple social platforms such as Twitter, LinkedIn, and Facebook. Additionally, brand leaders can amplify audience reach through employee-led social sharing, leveraging Seismic LiveSocial to measure the ROI of their social engagement strategy. “Social media has cemented itself as a critical front line between organisations and their customers with analysts* reporting that 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions,” said Richard Kulkarni, Vice-President, Asia Pacific and Japan (APJ), Seismic. “With the global pandemic as a catalyst, social selling skills and digital eminence have become vital competencies for workforces. Seismic LiveSocial not only empowers sales teams to engage clients more effectively on social media channels but also helps turn every employee into a brand ambassador, delivering a strong advantage in this new business reality.” The Grapevine6 acquisition and launch of LiveSocial follows solid financial performance by Seismic, including its US$92m Series F funding round and strong Year-on-Year revenue growth. “In today’s dynamic sales landscape, buyers want to hear from and connect with trusted individuals, not brands, on social media,” said Doug Winter, Seismic co-founder and Chief Executive Officer. “Grapevine6 will be instrumental to providing additional customer value by combining Seismic’s industry-leading sales enablement platform and Grapevine6’s digital engagement platform, further empowering sales teams to educate and engage with buyers online — while simultaneously helping to build their personal brands in an authentic way.” Headquartered in Toronto, Canada, and founded in 2013, Grapevine6 has grown into one of North America’s leading engagement platforms in the digital sales space. The company was named a leader in Forrester’s Sales Social Engagement Tools report and boasts a 5-star rating on G2. Grapevine6 enables tens of thousands of advisors and sales professionals, including four of the five largest wealth management firms in North America and the largest social selling program in the world at SAP. “Social media has transformed the buyer’s journey. Savvy buyers now use social media to not only gather information and connect with peers, but also to research the sales professionals and advisors they’re partnering with. The current sea change to digital communication is an opportunity to better serve customers by enabling salespeople to humanise relationships with personal stories — the true promise of digital selling,” said Mike Orr, Chief Executive Officer, Grapevine6. “Partnering with Seismic over the past few years in creating a content ecosystem, we realised how aligned we are in our vision for digital selling and that an acquisition created a win-win for all of Grapevine6 and Seismic customers.” Unifying social engagement and sales enablement creates unmatched customer insights for sales and marketing to personalise the conversations that drive revenue growth. By engaging in an authentic way, sales professionals build trusted relationships with the right buyers across multiple digital channels. Creating a single content experience enables sales professionals to find the right content for the right channel faster and have full, compliant control into how and where they share content. The full team from Grapevine6 will join Seismic, including Orr, who will continue to lead the LiveSocial team. For more information about Seismic’s Grapevine6 acquisition and new LiveSocial offering, visit our blog. About SeismicSeismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling PlatformTM integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia. To see how Seismic is being used by companies in your industry, please visit seismic.com. About Grapevine6Grapevine6 is a patented social sales engagement platform that accelerates sales and marketing efforts by building personal brand and nurturing trust-based relationships. Launched in 2013, Grapevine6 uses artificial intelligence to provide relevant content that moves sales opportunities through the pipeline. Grapevine6 solves the content challenges faced in deploying social selling, content marketing and employee advocacy, and works with existing sales and marketing investments to increase ROI. The company was named a Leader by Forrester in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019. Headquartered in Toronto and led by an award-winning team of engineers, Grapevine6 powers the global social selling program at some of the largest technology and financial services companies in the world. Follow Grapevine6 on LinkedIn, Twitter and Facebook. For more information visit Grapevine6.com.* https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/c/pdfs/idc-wp-247829.pdf Seismic “Extends its Dominance” as a Leader in the Sales Content Solutions, Q3 2020 Report by Independent Research Firm 2020-09-16T23:30:55Z seismic-extends-its-dominance-as-a-leader-in-the-sales-content-solutions-q3-2020-report-by-independent-research-firm Sydney, Australia - (September 16, 2020) – Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: Sales Content Solutions, Q3 2020 report. In the report, Forrester noted that Seismic “extends its dominance through acquisition and organic growth.” For The Forrester Wave™: Sales Content Solutions, Q3 2020, Forrester evaluated the nine most significant sales content solutions in a 40-criteria evaluation of each company’s Current Offering, Strategy, and Market Presence. Seismic was top ranked in all three categories. Specifically, the report states that “on a per-feature basis, Seismic consistently delivers exceptionally deep, comprehensive capability with specific strengths in content organization, access, personalization, collaboration, approval/content management workflows, and content analytics and reporting.” “We believe that recognition as a Forrester Wave Leader further validates our position as a best-in-class sales enablement provider,” said Doug Winter, CEO and Cofounder, Seismic. “It’s an honor to be recognized by Forrester for being among the category’s leaders with the top score in the current offering category.” In addition to the Current Offering category, Seismic also received the highest scores possible in the Strategy and Market Presence categories. The report states that “coupling its Percolate acquisition with a $100 million Series E round gives Seismic more ability to unify marketing, sales, and post-sale activity and deliver content that engages buyers using personalized, interactive experiences.” We believe this was reflected in Seismic receiving the highest scores possible in 22 criteria, including category vision, partner and community ecosystem, execution roadmap, and global footprint criteria.“As a leader, Seismic has a responsibility to help shape the future of the global sales enablement industry,” continued Winter. “We are humbled by this challenge and will continue to focus on helping companies win with engaging customer interactions powered by relevant content. It’s a very exciting period for both Seismic and the sales enablement category, and we look forward to innovating, collaborating with partners, and growing to meet new demands as the customer experience landscape evolves.” To read more of the findings from The Forrester Wave™: Sales Content Solutions, Q3 2020 report, learn Seismic’s vision for the future of sales enablement, and download a copy of the report, read our blog here. About SeismicSeismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling PlatformTM integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.To see how Seismic is being used by companies in your industry, please visit seismic.com. Seismic, McCorkell, and Artis Group form industry alliance to help companies improve buyer experiences 2020-02-18T02:59:04Z seismic-mccorkell-and-artis-group-form-industry-alliance-to-help-companies-improve-buyer-experiences Sydney, Australia – February 18, 2020 – Seismic, the market leader for sales and marketing enablement platforms, has established a tripartite strategic alliance with McCorkell & Associates and Artis Group. The alliance will help address sales and marketing gaps that impede B2B buyer experiences and revenue opportunities.Research indicates 68 per cent of B2B customers in Australia and New Zealand expect companies to use new technologies to create better experiences. However, 60 per cent feel they are communicating with separate businesses, not one organisation.The new alliance will enable organisations to overcome the challenges presented by these rapidly changing business realities. The alliance combines McCorkell’s content strategy and martech consulting capabilities and Artis Group’s technology expertise with Seismic’s sales and marketing enablement platform.“Digital technologies have reshaped the way organisations purchase products and services, resulting in the diversification of traditional roles. Both sales and marketing are now directly responsible for revenue performance,” said Hydar Al Ammar, Strategic Alliances Director APAC, Seismic. “To help organisations stay ahead in these market shifts, we have teamed up with McCorkell and Artis to create an integrated, end-to-end consulting alliance that addresses the challenges of CMOs and customer experience leaders.“With a market-leading content practice, McCorkell is a forward-thinking consultancy renowned for staying at the forefront of marketing innovation, while Artis specialises in professional services to drive modernisation of front-line functions in organisations.“By merging these capabilities with automation and insights provided by the Seismic platform, joint customers will have access to business and marketing consulting within a comprehensive, analytics-driven solution that removes siloes inhibiting revenue growth,” said Al Ammar.The combined capabilities of Seismic, McCorkell and Artis enable Australian companies to create connected, consistent buying experiences by empowering marketing and sales teams to personalise content at high speed, driving better alignment and brand compliance. As a result, joint customers will experience faster time-to-market through effective campaign orchestration, supplemented by insights to continuously optimise customer engagement and marketing operations. These benefits enable organisations to differentiate in the market and improve sales performance.“Market studies have found that A/NZ businesses are struggling to meet changing customer expectations. With half of surveyed customers ready to switch brands after one bad experience, this presents a significant risk to business leaders,” said Karen Powell, Managing Director, McCorkell. “We believe the key to solving this problem lies in the way organisations engage their customers with content. We are excited about leveraging the complementary strengths of the alliance in content, data and technology to help companies transform the customer experience.”“With the Australian economy forecast to slow down in 2020, businesses are under massive pressure to increase operational efficiencies and win new business,” said Matthew Verity, Head of Business Consulting, Artis Group. “Artis has extensive experience in digitising front-line business operations with customer relationship systems and salesforce automation. Collaborating with an industry leader like Seismic and drawing upon McCorkell’s innovation-led marketing approach is a pivotal step in helping our customers differentiate themselves in the market to combat the potential economic downturn.”The alliance’s combined value proposition is available to large enterprises and mid-sized businesses in Australia and New Zealand, and will be expanding its availability to Asian markets. Seismic Partner Edge ProgramThe Seismic Partner Edge Program establishes alliances with partners to better serve our customers through value-added solutions and services. Partners bring the value of the Seismic platform to customers by referrals, reselling, and co-selling opportunities that are focused on end-to-end services. Seismic is actively recruiting partners that can help companies fulfill the business requirements of CMOs, sales leaders, and other executives, especially those partners with a shared commitment to measuring and improving the customer experience (CX). About SeismicSeismic is the recognised leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalised content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. The result for global enterprises like IBM, American Express, PayPal, and Quest Diagnostics is better win rates, larger deals, and higher customer retention. Seismic is headquartered in San Diego with additional offices in North America, Europe, and Australia. To see how Seismic is being used by companies in your industry, visit seismic.com. About McCorkellMcCorkell is an integrated marketing services agency established in 1991 with direct operations in Australia, Singapore, Hong Kong and Japan and globally through BBN International, the world’s B2B agency. The agency comprises nine departments servicing B2B and B2C brands across Strategy, Marketing Ops and Automation, Creative, Digital, Audience Intelligence, Events, Content and Contact Centre. The agency has a concentrated position in the technology sector, with strong practices in Automotive and Financial Services. With 29 years of experience as a leading agency partner to businesses across the APAC region, McCorkell has developed deep expertise in strategic advisory, operational planning and performance marketing methods that deliver increased value to brands through clearly attributable sales revenue. For further information, please visit​ ​www.mccorkell.com About Artis GroupArtis Group combines intelligent systems and knowledgeable consultants to meet the numerous challenges faced by our clients in today’s rapidly changing business environment. We assist in finding better ways to enable our clients to achieve business efficiencies and process improvements. We listen to our clients and gain insights into their particular business challenges. We use leading edge intelligent systems to meet these challenges.Artis Group operates across all eastern Australian States and South Australia.