The PRWIRE Press Releases https:// 2021-05-04T22:30:41Z Tammy Fit expands her empire to include Yoga 2021-05-04T22:30:41Z tammy-fit-expands-her-empire-to-include-yoga-1 Originally released in 2018, Tammy Fit has long had a reputation for being one of the best at-home and gym workout programs on the market. With the introduction of Resident Instructor Paula Alva; a highly experienced Purivian Yogi, the app will continue to grow, becoming a user’s complete mind, body and soul workout companion. Tammy has been practicing yoga for many years and is very excited for her community to build upon their practice with her. Paula is the first of many instructors that will be added to the app. Tammy says “Yoga is a practice, not perfection. I have wanted to introduce yoga to my TammyFit app for so long now as I feel like yoga & weight training complement each other so well. When I met Paula, I knew that she was the perfect person to bring vinyasa flows to the app. I’m excited for my users to see what we have created!”  “We live in a very fast paced world and have busy lifestyles, so I find it important to take a little time each day to stop, breathe, find a calmer mind. This helps us keep balanced and handle situations and people in the best way we can.” comments Paula. Beautiful step-by-step video classes which cater to all yoga levels - beginner, intermediate and advanced - are accompanied by the addition of new Tammy Fit products including yoga mat, cork yoga blocks and bands, to give users the option to flow with support.  About Tammy  A mother to two children by the age of 22, Tammy has created a global fashion, health and fitness business empire within a short time frame of three years. She is one of Australia’s biggest influencers, with over 12 million followers on Instagram and over a million on YouTube – platforms she has leveraged to promote her health and fitness brands. About Tammy Fit Tammy Fit gives you exactly what you need to work out and eat like Tammy and see results. From 8-week programs to step-by-step individual workouts and nutritionist designed meal plans, you can choose what works for you and your schedule. Nutrition is the key to long-term results. If you join the forces, you join a family. 2021-01-18T04:31:57Z if-you-join-the-forces-you-join-a-family Robert Bugden (35), Robert Jordan (64) and Matthew Seviour (46) are members of Blesma, a charity that supports injured or limbless service men and women who served in the UK forces, regardless of where they live. All three veterans are part of the Military family, serving their country to the best of their abilities. The three found each other through the Blesma Connects app.  This article is about Budgen, Jordan and Seviour’s life experiences and how Blesma enabled them to adapt to civilian and disabled life.  At first glance, there is not much in common between Robert Bugden, a thrill seeking parachute jumping instructor aged 35, Robert Jordan, a 64 year old retired construction worker and Matthew Seviour, 46 year old football fanatic and father of two teenagers. At different stages of their lives and careers, it’s hard to spot the ties that might bind them.  But Robert, Matthew and Jordan are all part of that special family of ex-servicemen who have served their country in some part of the forces: Bugden not surprisingly in the Royal Airforce, Jordan and Seviour in the Army. But more than that – all three are members of Blesma, a charity that supports injured or limbless service men and women who served in the UK forces.  While how and when in their careers they came to be injured differs, Bugden suffering a mid-air collision while on the job with the Air Force teaching other service folk, and Jordan injured on a construction site after leaving the services, to Blesma, this is irrelevant. They served their country and they deserve to be supported.  Blesma members are spread throughout the UK, with some relocating as far afield as the US, Canada and Australia. Recognising that digital technology could help reduce the distance between both Blesma and between their more than 3,000 members, Blesma developed ‘Blesma Connects’, an app that provides news and updates of interest to members, information on the huge range of activities that Blesma offers members, easy access to assistance from the Support and Outreach officers, and also a chat facility for Blesma members to keep in contact with each other, find new friends with shared interests or just bridge the distance between members – whether that might be a few miles or a few thousand.  At 64, Jordan would love to work again, but recognises his age is against him. Rather than feel sorry for himself, he sews masks for his wife, a nurse, and the vital frontline staff she works with. He keeps in contact with both those he served with and new friends he’s made via the app, and he and his wife often attend the social events for members and partners. Bugden’s connection to Blesma is even deeper. Still a thrill-seeker at heart, Bugden still loves jumping out of planes, but now includes his wheelchair in the jump, Bugden is also a fundraiser for Blesma, organising lunches and dinners for other members and their families. His sense of humour undamaged, he commented that ‘One of the nice things about the Blesma Connects app is that you can use it even when you have limited hand function like me´.  For Seviour, Blesma Connects is a true part of his support network. The divorced father of two teenagers lost the use of limbs and suffers chronic back pain. His biggest fear is that some unexpected movement, even pulling his socks up, will cause him extreme pain. While medication helps, Seviour is never pain free. Blesma is a true extension of the force’s family for Seviour, acting as an extended support network for him from practical chores such as grocery shopping, or sharing his passions and hobbies from yoga, which helps with the pain though scuba diving which keeps the world a fascinating place. Oh, and there’s football, with the Blesma Connects app keeping Seviour both connected with others ex-forces mates to share the highs and lows of his team’s fortunes, and to keep abreast of the latest news and development, notably around treatments and options that are specifically relevant to him.   With the support of Blesma, members have been able to secure grants to upgrade their houses to better suit their abilities, get the latest in prosthetic technology, undertake training to help them with new careers and remain active and connected to the wider family that binds those who have been in the forces. As Jordan says: ‘Family looks after one another no matter what. And the forces are like a family. The first thing you ask on the Blesma Connects app is: what is your service number?’  Blesma Connects – keeping the forces family connected. The Blesma Connects appBlesma Connects is provided by Blesma - a charity that, Since World War 1, has offered disabled veterans and their families lifelong support. Blesma partnered with Miroma Project Factory to develop Blesma Connects. The app enables its members: to receive relevant news tailored to their individual needs and interests   to connect and engage in activities with other Blesma members easily keep on touch with other members and find old mates hear about new routes to secure medical support and grants easily access the welfare counselling Blesma provides. This article is based on a Zoom chat between Robert Jordan, Robert Bugden, Matthew Seviour, members of the Blesma support staff and representatives from Miroma Project Factory - a digital arm of the global Miroma Group of agencies. About Miroma Project Factory  Miroma Project Factory is a multi award-winning digital production and development house that creates innovative and interactive digital products across web, mobile, social media and games platforms. Its’ reputation is built on delivering ground-breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.   For more information, please visit www.theprojectfactory.com.  Follow on LinkedIn, Facebook and Twitter. About Blesma Blesma, The Limbless Veterans was formed in the years following the First World War and became a national charity in 1932.  Blesma is dedicated to assisting serving and ex-Service men and women who have suffered limb loss or the loss of use of a limb, an eye or loss of sight. We support these men and women and their families in their communities throughout the UK and overseas.  Since 1932, we have been the only national Service charity that supports limbless veterans for the duration of their lives; just as we are still caring for our surviving World War II veterans, we also look after those who have survived complex trauma injuries through recent conflicts, accidents or illness, and will need our specialised support as they face the long journey ahead. Blesma aims to ensure that all serving or ex-service men and women who have lost sight, limbs or the use of limbs can lead independent and fulfilling lives and will not be failed, forgotten or left behind. For more information, please visit https://blesma.org/.  Follow on Twitter, Instagram and Facebook. Tammy Hembrow Announces Global Digital Partnership with Miroma Project Factory 2020-11-23T05:05:33Z tammy-hembrow-announces-global-digital-partnership-with-miroma-project-factory Since launching her personal brand in 2015, world-renowned Tammy Hembrow has been focused on growing the self confidence of her worldwide community. Now with over twelve million fans across a wide digital ecosystem that encompasses exercise, nutrition, mindfulness, lifestyle, consumer choices and fashion, she motivates her followers to achieve their personal goals of health, happiness and strength.  Chosen for its extensive track record in developing commercial, health and wellbeing applications, as well as its access to the creative and marketing agencies within the Miroma Group, Miroma Project Factory has been charged with a raft of services that includes software development, UX/UI enhancement, e-commerce optimisation, paid media and strategic consultation. Together, they will spearhead the growth of Tammy Fit forming a strong, collaborative partnership with the local team to solidify its place in the fit-tech industry. “Tammy and her dedicated team are driving innovation across multiple segments especially in health and wellbeing. Working hand in hand, we could not be more delighted to support her international growth and trajectory through a broad scope of digital tools and platforms.” said Managing Director Miroma Project Factory Kat Jade Robinson.  “Tammy Fit is pleased to announce its partnership with Miroma Project Factory. Teaming up to provide a seamless user experience is an exciting development. I’m eager to see where this partnership takes us. 2021 is going to be a big one! ” added Tammy Hembrow. The Project Factory empowers a new community app serving UK war veterans for military charity Blesma 2020-03-06T07:44:18Z the-project-factory-empowers-a-new-community-app-serving-uk-war-veterans-for-military-charity-blesma March 2020, SYDNEY AND LONDON: Australian innovation is connecting disabled war veterans and creating a new online community platform for UK based charity, Blesma, which provides lifelong supports for veterans who have lost a limb.Blesma has launched a new free app, Blesma Connects, that aims to encourage its global membership to create an online community for updates, activities, engagement and support. Depression, isolation and PTSD are issues that plague ex-Armed forces personnel globally and the challenge is to maintain ongoing transitional support for former serving personnel for mental, physical and social health. A recent study from the Australian Institute of Health and Welfare found that there were over 419 suicides in serving, reserve and ex-serving Australian Defence Force (ADF) personnel who have served since 2001. The research also found that these incidents were significantly higher for ex-serving men and women. The statistics are echoed globally and in the UK loneliness and isolation impacts one in four ex-Armed Forces personnel. Blesma members range from younger to older veterans. Maintaining their quality of life, keeping active, reducing isolation and helping them call on support when necessary are all a key part of keeping the Blesma member community connectedBlesma Connects has been built exclusively for its members only and will allow them to keep up to date with relevant news, join activities with other Blesma members and their families, hear about new routes to secure medical support and grants, connect to other Blesma members and easily access the welfare counselling Blesma provides.Blesma Connects allows for greater communication and access to peers no matter geographic location providing ongoing member-to-member connectivity via its Chat function along with personalised information and content tailored to each Member’s interests and needs.Blesma, which currently provides life-long support to 3,000 members based in the UK and internationally, has been at the forefront of connecting limbless ex-service people with one another since WWI, from the early days of championing their medical treatment and disability rights, to facilitating a series of trips, challenges and meet-ups to enable its members to help and support each other. The free app was created with Blesma by award-winning creative agency, Way To Blue and developed by its global digital arm Sydney based, The Project Factory.“Understanding the unique social, physical and broader needs for military service men and women globally is essential to assisting veterans to maintain a satisfying and rich life after service. Online technologies allow for powerful peer to peer community engagement and support which is fundamental to creating and maintaining communities that allow veterans to self-manage their wellbeing, interests and mental health. We are very proud to be associated with this wellness initiative,” said, The Project Factory’s Jennifer Wilson, who was Executive Producer on the app. The decision to launch Blesma Connects comes following a six-month research and an 18-month development programme during which Members, Blesma’s staff and Support Officers stated they would value more frequent updates from the charity along with more opportunities to connect with other Members.Blesma Operations Director and Interim Chief Executive, Ian Waller, said, “No one really understands a military person quite like a fellow comrade, so creating connections and comradeship are two important objectives for us at Blesma to combat loneliness and social isolation. After speaking with a variety of our members from 19-year-old veterans to 95-year-old widows during the last 18 months, we know our Members need a tool that will enable them to build friendships with those who have shared similar experiences within their local communities. I’m looking forward to hearing how our Members, particularly our silver soldiers, will respond to the new Blesma Connects app and supporting sessions.”Blesma Connects is now available globally to members to download from both the Google Play and Apple app stores. It is also compatible with a Member’s accessibility settings on their device, including screen readers, font sizes and dexterity controls. -ENDS-For further information or interview requests please contact The Project Factory : media@theprojectfactory.com Notes to Editors Hi-res images can be downloaded from the links below:https://blesma.org/media/445747/blesma_app_0007.jpghttps://blesma.org/media/445754/blesma_app_0006.jpghttps://blesma.org/media/445753/blesma_app_0005.jpghttps://blesma.org/media/445756/blesma_app_0008.jpghttps://blesma.org/media/445795/blesma_app_0047.jpghttps://blesma.org/media/445799/blesma_app_0051.jpg About: The Project Factory The Project Factory is a multi award-winning digital production and development house that creates innovative content and platforms across web, mobile, social media and games platforms. Its’ reputation is built on delivering ground breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.Established in 2005, The Project Factory are market leaders in the field and pride themselves on being agile and something. In 2015, The Project Factory, became the global digital development arm of integrated communications agency Way To Blue. In 2019, Way To Blue was acquired by the Miroma Group, a growing agency collective with a global network reach that extends to 35 markets.For more information, please visit www.theprojectfactory.com About: Blesma, The Limbless Veterans Blesma, The Limbless Veterans was formed in the years following the First World War and became a national charity in 1932. Blesma is dedicated to assisting serving and ex-Service men and women who have suffered limb loss or the loss of use of a limb, an eye or loss of sight. We support these men and women and their families in their communities throughout the UK and overseas. Since 1932, we have been the only national Service charity that supports limbless veterans for the duration of their lives; just as we are still caring for our surviving World War II veterans, we also look after those who have survived complex trauma injuries through recent conflicts, accidents or illness, and will need our specialised support as they face the long journey ahead. Blesma aims to ensure that all serving or ex-service men and women who have lost sight, limbs or the use of limbs can lead independent and fulfilling lives and will not be failed, forgotten or left behind.Follow on Twitter & Instagram @Blesma and Facebook /blesma The Project Factory Expands APAC Team Bolstering Entertainment Focus 2020-03-06T06:00:22Z the-project-factory-expands-apac-team-bolstering-entertainment-focus March, SYDNEY: The Project Factory, the award winning global digital development arm of UK headquartered integrated communications agency, Way To Blue has expanded the local APAC team with the appointment of Amber Clarke as Senior Account Manager. The expansion of The Project Factory’s team comes after a solid growth period for the pioneering creative digital studio, following its acquisition by Way To Blue in 2015. Original company founder, Jennifer Wilson has remained a consultant to the company based in Asia and Sydney. Most recently, Way To Blue was acquired by the UK based Miroma Group.Clarke, who joins the team with a strong background in the entertainment sector, has been appointed to take over the existing 20th Century Fox SEA social media account. The SEA regional 20th Century Fox account has been serviced by the Sydney and LA teams since 2017. Clarke, will have a regional remit reporting directly to APAC Managing Director, Katherine Robinson.“We are at a unique time where the need for innovative thinking and brave creative design across emerging social platforms must be at the forefront of any social strategy. Since its inception, The Project Factory, has been driven by connecting emerging technology and design thinking to the evolving content needs of areas such as entertainment, gaming, broadcast, consumer brands and health. We specialise in the point where storytelling, entertainment and technology meet,” said The Project Factory/Way to Blue APAC Managing Director, Robinson. Clarke enhances the APAC team with extensive experience within the marketing sector including social media, events and content strategy. Her pedigree includes engaging with clients that include Lenovo LegionANZ, Play-doh, Just Cuts, Red Bull, 20thCentury Fox Home Entertainment and Volt Bank.“We are delighted to have Amber’s wide ranging media talent on board, particularly with her depth of experience in the entertainment and gaming industry as the Way to Blue team assess opportunities for expansion through the Asia Pacific region,” Robinson added. ENDSHEADSHOT of Amber Clarke attached.For further information: Please contact media@theprojectfactory.com About: The Project FactoryThe Project Factory is a multi award-winning digital production and development house that creates innovative content and platforms across web, mobile, social media and games platforms. Its’ reputation is built on delivering ground breaking products in entertainment, broadcast and health with a deep specialisation in gamification for engagement and behavioural change.Established in 2005, The Project Factory are market leaders in the field and pride themselves on being agile and something. In 2015, The Project Factory, became the global digital development arm of integrated communications agency Way To Blue. In 2019, Way To Blue was acquired by the Miroma Group, a growing agency collective with a global network reach that extends to 35 markets.For more information, please visit www.theprojectfactory.comAbout: Way To BlueHeadquartered in London, Way to Blue is the world’s largest global entertainment communications agency. Known for ‘smart communications’ and award-winning digital development, WTB is a truly integrated communications business offering insights driven, creative and disruptive PR, social and digital communications across paid, earned and owned. With wholly owned offices across the US, Europe and Asia, WTB is one global company lead by local experts.http://www.waytoblue.com/ About: Miroma Group The Miroma Group is a communications collective offering data-driven ideation, creation and distribution services. Established in 2002, challenger thinking, creativity and innovation has always been at our core.With our expertise, agility and scale, we have developed a business that gives our specialist teams industry-leading insight with exposure and unparalleled access to next generation technology.We are spearheading a new age communications model across our global network and with over 200 clients in 11 markets, we work with brands such as Hamleys, Tesco, InterContinental Hotels Group, Samsung, Spotify, eBay, Volkswagen Group, Royal Bank of Scotland, L’Oreal and Amazon.https://www.miromagroup.com