The PRWIRE Press Releases https:// 2021-05-27T23:44:25Z International travel agent keeps the travel dreams of clients alive while business expansion dreams are put on hold. 2021-05-27T23:44:25Z international-travel-agent-continues-to-keep-the-travel-dreams-of-clients-alive-as-his-own-business-expansion-dreams-are-put-on-hold Just two years ago, successful local travel agent Steve Cairns was planning to open multiple storefronts for his growing Liberty Tours travel agency, with dreams of launching a companion premium travel brand. Steve Cairns is the Managing Director of the Liberty Tours Group - an AFTA and CLIA accredited* independent travel agency based in Sydney's inner west – who has optimistically kept the doors of his primary business open over the past 16 months but has now made the difficult decision to downsize rather than expand. “I established Liberty Tours with my partner Alex four years ago, and while the initial years saw incredible growth, Covid imposed travel restrictions have had a dampening effect on our planned business aspirations,” said Steve. “Great value global holidays is what we are known for - with Alex expertly packaging wonderful air/land/sea itineraries across Europe and the Mediterranean.” Prior to international boarder closures, Steve had bold plans for growth and expansion, with a steady stream of clients booking international land tours and back-to-back cruises all over the globe. They had also bolstered their sales and marketing capabilities in late 2019, employing destination specialists familiar with South America and Northern Europe, plus a marketing specialist to help drive effective client communications and social media engagement. Even as extended border closures loomed as the Pandemic spread worldwide, Liberty Tours continued to help loyal customers with travel exemptions book one way journey to their homelands and looked with confidence into the future. “We saw the “pause” in travel as an opportunity – channelling our energies into enhancing some of our core website functions to develop an expanded online booking portal, conducting online information sessions, investing in systems and training and continuing, as always, to provide exceptional customer service to existing and new clients who were still travelling with approved travel exemptions, and those who needed their travel credits managed,” said Steve. As borders closed and future trips were cancelled, new customers were unable to confirm holiday and business plans, so Steve and his team pivoted, working with the destination knowledge they had, and embarked on a regular series of online “Travelogues” to keep travel dreams alive. Steve reached out to his trusted travel partners, and featured guest presenter covering destinations both locally and abroad, covering topics as diverse as the Goldfields of Victoria, the secrets of Sri Lanka and even had a third generation Sherpa take clients on a virtual trek in Nepal! Steve took clients on virtual tours of the Battlefields of Western Europe on Anzac Day and discussed the appeal of tours of faith at Easter. So confident was Steve in the future of travel that he launched a second brand, Luminosity Travel in mid 2020. Designed with purpose to assist those holiday makers seeking longer and more destination immersive holidays - both land tours incorporating five star experiences and longer luxury cruises – they did a soft launch his new brand offering into the Australian market with a purposeful look and feel, new website, new trade arrangements, dedicated social media presence and paid advertising to entice future bookings from new clients into 2021 and beyond. While Steve is still confident that both his business will survive and again flourish, knowing that Australians will be keen to travel again once the international borders open up, his resilience is now being tested. Sadly, his dreams to further expand his dual travel businesses further are currently paused. Even though he has now laid off all staff members, his mobile travel operations to continue to service those loyal clients who have travel credits and have indicated they will be booking holidays again as soon as the Government allows international travel to resume. “We are meeting still with clients and operators in our favourite local cafes. I’ve had my first vaccination. I’ve started going to the gym. We keep scouting for new retail locations and we are looking forward to cruising again – we are doing all we can to keep the travel dreams of the future alive and kicking,” said Steve with a smile. Steve is happy to share his story, his hopes and the challenges he and Alex have faced over the past 16 months. They know that travellers will return, seeking guidance to rebook the overseas holiday experiences they have put on hold and to discover new destinations, people and cultures. He and Alex will be there to design and deliver the holidays of their dreams when the world re-opens. AFTA Australian Federation of Travel Agents  CLIA Cruise Line International Association   Sydney Travel Agency gives the gift of Travel Dreams this holiday season 2020-12-23T08:35:50Z sydney-travel-agency-gives-the-gift-of-travel-dreams-this-christmas ‘Tis the season…..of FREE travel dreams The optimistic and dedicated team at Liberty Tours is busy keeping the travel dreams of thousands of Australians alive over this holiday period by offering free personalised travel vouchers. "As the year comes to a close, the team at Liberty Tours is looking forward to a New Year filled with travel dreams – magical holidays that we can help plan and fulfil.  It’s what we love to do," said Managing Director Steve Cairns in a letter to clients.   "We have been grateful to our many clients who have stuck by us, rebooked for next year, been patient as we organised refunds and joined us for our online travelogues this year," said Steve, noting the diverse range of weekly travelogues he hosted earlier in the year.  "I think one of my favourite travelogues was the Wineries of France by luxury river cruise" said Steve, hoping himself to take a well deserved holiday next year. "Whether you have travelled with us in the past, are rebooking for a future date, or are yet to discover just how great a Liberty Tours managed trip can be – we look forward to sending you on your next adventure soon." Steve commented that many existing Liberty Tours Group clients will be spending the holiday season taking time to recharge and discover new and exciting places, experiences and festivals.   As well as a making great last minute Christmas Gifts, the FREE "Travel Again" vouchers are perfect as New Year gifts, "What better way to indicate better times ahead that a Travel Dream," said Steve. "We have developed a range of free vouchers that you can gift to friends and family – or even just for yourself."   The hard working travel elves at Liberty Tours will even personalise each voucher with the name of the recipient (or recipients!) – and there are even five "styles" to choose from: Ocean, Italy, Garden, Balloon and Gift. "There is no limit on the number of vouchers - but its just one voucher per name. Just tell us who needs the gift of travel this Christmas," said Steve. Each FREE Travel Again vouchers offers $100 redeemable against an upcoming international package holiday (land and or sea components) booked with Liberty Tours for departure dates in 2021 or 2022*.   To see the designs and request your voucher, visit Give the gift of travel this holiday season - and keep Travel Dreams alive! *Not redeemable for cash. Not redeemable against flight only bookings.  To view T&C and the tour packages that can be booked through Liberty Tours please visit You can still travel to the Holy Lands this Easter 2020-04-07T22:10:24Z you-can-still-travel-to-the-holy-lands-this-easter As people everywhere are adjusting to a world less travelled, a suburban Sydney travel agency, best known for its personal care and service, is preparing to take the world right into the living rooms of its customers.  Liberty Tours is keeping travel dreams alive through a series of webinars, in the style of old fashioned “slide shows” – on a platform that adheres to social distancing and self-isolation protocols! “We are aware that this is a time of turmoil for many people, with many sufferings greatly from a loss of tourism-related activities,” said Steve Cairns, Managing Director of Liberty Tours. “While no-one knows when we will be dusting off our passports and packing to travel again, we are determined to support our clients, and trust that our online live guided travelogues will lift our spirits, and the spirits of others.   It will help us focus on the places we might like to go next.” “Just because we cannot travel today, it does not mean we cannot plan together online,” said Steve. Steve has faith that the travel industry will bounce back, so over the next few months, Liberty Tours is presenting a series of live “Travelogue to…”  - basically web-enabled guided slide shows.  Each week, travel industry guests will join Steve in a community driven initiative to help others connect through the joy of travel. “At this time of year we are usually have many travellers undertaking annual pilgrimages,” said Steve, who is preparing a number of virtual journeys of faith, helping people connect with some of the world’s most sacred cities. “People contact us about journeys to places steeped in religious significance for many reasons.  For many it is to fulfil their lifelong dreams. Some are keen to make real world cultural connections to the art and music that features so prominently in their lives.For those of stronger faith, it will allow them to bring their daily bible readings to life  - we can take then to the Garden of Gethsemane at the foot of the Mount of Olives in Jerusalem.   Perhaps you are one of the many travellers who stand in awe underneath the majestic stained glass windows of the world’s grand churches and temples – or perhaps you are simply a film buff, making sense of the storylines and themes referenced in films such as the “East of Eden”, “Life of Brian” or “The DaVinci Code”. And no discussion about religious influence would be complete with mentioning the many icons, tapestries, illustrated manuscripts and even decorative carpets that are of interest to believers and collectors alike – and provide travellers with souvenirs. So with Candlelight Processions in Nazareth paused, the old city of Jerusalem closed to the public, and the traditional Palm Sunday procession on the Mount of Olives cancelled,  Steve has invited area expert Natalie Brown (Collette) to help him present the first of Liberty Tours  guided cyber-journeys. “Travelogue to The Holy Lands” is the first in a  number of faith inspired journey that will be presented live over the next month.   Where: The Holy Lands How: online live Time: 3pm EST When: Easter Saturday 11 April 2020 Cost: Free Register: Future “Travelogue to…” topics will showcase Fatima in Spain, Lourdes the foothills of the Pyrenees Mountains. Plus sacred sites and shines of religious significance across France, Italy and even Ireland! Recommended for: • Anyone who has ever wanted to travel to the Holy Land • Anyone who has wondered what a Pilgrimage is • Anyone interested in the real-life places mentioned in the Bible • Anyone interested in overseas travel • Anyone who has previously undertaken a Pilgrimage (we will have a live Q&A!) • Anyone interested in religious themed art and collectables  ****** About the Presenter:  Steve Cairns, Liberty Tours Member: Australian Federation of Travel Agents Steven Cairns is a dream-maker who has spent 30 years travelling and working around the world. He excels at helping clients find clarity in what they really want, and then brings those dreams into reality. His own passions are cultures and people. As he travels, he delves into the psyche of societies, seeking their true essence. He has spoken to groups, led seminars and workshops throughout his career. In 2019 was invited as a guest speaker at the inaugural Buddhist International Travel Mart in Lumbini, Nepal, the birthplace of Lord Buddha. At that event, he explored the merits and implications of pilgrimage. That passion carries through to his position as Managing Director of Liberty Tours, where he continues to manage a team working with clients to uncover and express their passions and fulfill their travel desires.