The PRWIRE Press Releases https:// 2021-05-04T06:43:10Z Validity Takes Home Two Wins in 2021 American Business Awards 2021-05-04T06:43:10Z validity-takes-home-two-wins-in-2021-american-business-awards MAY 4 2021 – MELBOURNE, AUSTRALIA – Validity, the most trusted name in customer data quality, announced today it has been named a Bronze winner in the American Business Awards’ “Achievement in Product Innovation” and “Company of the Year – Computer Software – Large” categories for its Everest platform. The American Business Awards are the U.S.A.’s premier business awards program. All organisations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.     Launched in August of 2020, Everest is a complete email analytics platform powered by Validity’s exclusive data feeds, the largest data network in the industry, and widespread integration and support within the email ecosystem. It offers marketers a complete set of tools to prepare, test, optimize, and measure their email campaigns. With Everest, brands can see how their campaigns perform compared to other global senders as well as against their top competitors. These unique capabilities offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before.   For the “Achievement in Product Innovation” category, the judges cited how Everest is “empowering organisations worldwide to make better decisions that drives more leads, close more deals, and confidently plan for continued growth” as the key reason for their decision.   When it came to the “Company of the Year – Computer Software – Large” category, the judges applauded the company’s “great thought given to solve the actual problem during a pandemic. Great reach and innovation, impressive growth.”   Mark Briggs, chairman and CEO of Validity said: “Everest has been making a genuine, positive impact on our customers’ marketing programs and revenue since its launch. Feedback from customers has been amazing, and it’s an honor that our team’s hard work and dedication to innovation has been recognised by such a distinguished panel. I’d like to thank every Validity employee for their efforts in getting us to where we are today and to each of our customers for their continued support of our platform”.   More than 3,800 nominations – a record number - from organisations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.   “The American economy continues to show its resilience, and as we’re poised on the beginning of what should be a phenomenal period of growth, we celebrate the remarkable achievements of a wide range of organisations and people over the past 18 months,” said Stevie Awards president Maggie Gallagher.  “This year’s Stevie-winning nominations in The American Business Awards are testament to the ingenuity, the commitment, the passion, the adaptability, and the creativity of the American people.  We look forward to celebrating this year’s winners during our virtual ceremony on June 30.” Details about The American Business Awards and the list of 2021 Stevie winners are available at www.StevieAwards.com/ABA.        About Validity For over 20 years, tens of thousands of organisations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, Everest, BriteVerify, GridBuddy Cloud and– Trust Assessments are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.  About the Stevie AwardsStevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. The Stevies also produce the annual Women|Future Conference.  Stevie Awards competitions receive more than 12,000 entries each year from organisations in more than 70 nations. Honoring organisations of all types and sizes and the people behind them, the Stevies recognise outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of The 2021 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro. Validity Fuels Its Next Phase of Aggressive Growth with Global Senior Vice President of Marketing and Chief Revenue Officer Appointments 2021-03-19T00:59:08Z validity-fuels-its-next-phase-of-aggressive-growth-with-global-senior-vice-president-of-marketing-and-chief-revenue-officer-appointments MARCH 19, 2021 – Australia – Validity, the most trusted name in data quality, announced today it has two new positions on its global leadership team – a Senior Vice President (SVP) of Marketing and a Chief Revenue Officer (CRO). As SVP of Marketing, Kate Adams brings almost 20 years of experience building and creating marketing and demand generation programs from scratch. With expertise in marketing to sales and marketing professionals, Adams’ appointment will bring a valuable perspective in continuing Validity’s growth. In addition to Kate, Validity’s Executive Vice President of Sales, Don Williams, who has been with Validity since its inception in 2018, was recently promoted to Chief Revenue Officer. As CRO, Williams will also oversee marketing and sales, with Adams reporting to him. Before Validity, Adams was Vice President of Marketing at revenue acceleration company Drift, where she discovered her passion for marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at software quality company SmartBear, where she managed pipeline generation for a portfolio of more than 20 products. “I am so happy to welcome Kate to the Validity leadership team,” said Mark Briggs, chairman and CEO of Validity. “Kate’s talent and passion for hyper-growth marketing coupled with her track record of delivering strong results are a great fit for our team. We are excited to bring her voice into our continued conversation on how best to welcome more customers to the Validity family.” “Further, it’s wonderful to celebrate Don’s promotion to become Validity’s first CRO,” Briggs continued. “Since the beginning, Validity can trace every part of our growth to Don’s exceptional leadership and his inclusive team building approach, always keeping the customer’s needs front and centre. I am certain Don’s leadership will continue to be a critical component of Validity’s next phase of sustained growth.” “Seeing what Validity has already accomplished in just three years is incredibly exciting,” said Adams. “It’s clear to me Validity has products that customers can’t live without. Now it’s up to us to make sure the world knows the company behind these products and our dedication to helping marketers and sales professionals become more successful every day. By telling the stories of their success to the market, we can help more and more people realise that with a partner like Validity, they can become the heroes within their own organisations.” About Validity For over 20 years, tens of thousands of organisations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Trust Assessments, Everest, and GridBuddy Cloud – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter. Validity Announces GridBuddy Cloud for Microsoft Dynamics 365, Unifying CRM Data to Help Improve Productivity 2021-03-03T05:39:19Z validity-announces-gridbuddy-cloud-for-microsoft-dynamics-365-unifying-crm-data-to-help-improve-productivity MARCH 3, 2021 – AUSTRALIA – Validity, a leading provider of customer data quality and marketing analytics software, announced today its new GridBuddy Cloud for Microsoft Dynamics 365. GridBuddy Cloud makes it faster and more intuitive for users to update and navigate data in Dynamics 365 by placing fields from multiple tables, and even multiple CRM environments, into one editable Excel-style workspace. For fast-paced Dynamics 365 users who rely on CRM information that is often scattered across multiple tables or multiple environments, GridBuddy Cloud is the user experience they’ve been missing. With GridBuddy Cloud for Dynamics 365, they no longer need to open multiple browser tabs to access account, contact, and opportunity information all at once. Instead, they can use a pre-configured or custom grid to view only the fields they want from all the tables they need in one editable view. With this new capability, GridBuddy Cloud is changing how users interact with their data, resulting in a substantial increase in both productivity and data quality. “Since we introduced Validity’s GridBuddy Cloud offering, our goal has always been to give companies with multiple CRMs the ability to work with their data sources in one actionable, editable place,” said Mark Briggs, chairman and CEO of Validity. “Today’s announcement with Microsoft Dynamics 365 is one of many we hope to bring into the GridBuddy Cloud platform to make the lives of our customers easier, while ending the need for multi-CRM users to toggle back and forth between screens.” With this new platform, companies enable users to quickly capture information from customer interactions, expedite their day-to-day responsibilities, and fuel their CRM with accurate and timely data. For businesses relying on Dynamics 365, GridBuddy Cloud simplifies the navigation of Dynamics 365 data with a more intuitive user experience, making it easier to connect with and serve customers while providing critical data needed for strategic planning. Here’s how: 1. Grids for Sales Opportunity Management. Keep opportunities and forecasts up to date with a grid showing fields from open opportunities like status, revenue, and closed date alongside its related point of contact’s email and phone details in one, editable view. Lead Management. Get immediate insight into Leads and how they relate to existing Accounts and Contacts through grids that surface data with commonalities, like the same account name or website, to uncover valuable information before sales follow-up. 2. Grids for Service Case Management. Ensure customer service requests are managed efficiently and consistently by bringing case details like description, follow-up-by date, and the customer’s preferred contact method into a Customer Success role-based view. 3. Grids for All Account Management. Understand client engagement at key accounts with a grid that surfaces their related Opportunities, Contacts, and Activities in one view. Contact Management. Prioritise customer and prospect relationships by tracking follow-up activities in a grid that also provides access to their contact details, making each task actionable from one screen. 4. Custom Grids Custom Grids for any Table. Manage various ad hoc processes with grids showing only the fields users want from all the tables companies need, in one actionable view. Validity’s GridBuddy Cloud for Microsoft Dynamics 365 is available immediately.  About Validity For over 20 years, tens of thousands of organisations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Trust Assessments, Everest, and GridBuddy – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram, and Twitter. Validity Launches Everest, the Industry’s Most Comprehensive Email Marketing Success Platform 2020-08-19T01:09:32Z validity-launches-everest-the-industry-s-most-comprehensive-email-marketing-success-platform AUGUST 19, 2020 – AUSTRALIA – Today Validity, the most trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimisation, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other solution on the market. With Everest, brands can maximise their email success to engage more customers and accelerate growth. Since the outset of COVID-19, businesses have turned to digital channels to engage customers, making email more critical than ever. With brands adopting email as their primary communication channel, the competition for engaging consumers at their inboxes has never been higher. At the same time, email marketers face the daunting challenge of keeping up with evolving changes to filtering algorithms that weed out phishing attacks, malware, ransomware, and overall spam. Being heard above the noise seems impossible, but if marketers want to be successful, they need to be far more sophisticated in their ability to design, execute, track, and optimise their email campaigns. “Today will go in the Validity record books as the date we released to the world our newest platform innovation, Everest,” said Mark Briggs, chairman and CEO of Validity. “This is, by a wide margin, the most comprehensive, insightful, value-add email platform ever offered in our industry. Any business that relies on digital marketing should consider Everest as the key to delivering email success.”  Validity built Everest to give marketers everything they need to ensure email success. Everest is a complete email analytics platform powered by Validity’s exclusive data feeds, the largest data network in the industry, and widespread integration and support within the email ecosystem. It offers marketers a complete set of tools to prepare, test, optimise, and measure their email campaigns. With fully configurable dashboards, a highly intuitive user interface, and seamless integration with many of the leading email service providers, Everest makes it fast and easy to optimise campaigns. It also features a rich set of reports to track overall performance, with customisable alerts to proactively warn when action is needed.  With Everest, brands will also be able to see how their campaigns perform compared to other global senders as well as against their top competitors. These unique capabilities offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before. Plus, Everest provides the most sophisticated email marketers with unique capabilities, available only from Validity, including email certification for avoiding spam filters, View Time Optimisation (VTO) for Verizon Media mailboxes, and enterprise-grade managed services. “Everest aids email marketers across their entire marketing workflow, including list hygiene, program strategy, email creative, delivery optimisation, and post-delivery analytics,” said Scott Ziegler, Validity’s senior vice president, product. “Bringing together the best pieces of Validity – which includes 250ok, Return Path, and BriteVerify – allows us to deliver the most complete email product in market. Seeing the whole picture is key to maximising ROI from your email program.” Everest offers email marketers the following key benefits: ·       Get more email delivered. Increase inbox placement rates by maintaining a high sender reputation and decreasing the risk of being filtered into spam folders.   ·       Get more customers engaged. Give digital marketers the best possible experience by pre-testing your email design, analysing how customers read your content, and placing brand emails at the top of consumer inboxes.   ·       Maintain a healthy marketing database. Keep your contact database clean by verifying email lists and practicing good email hygiene.   ·       Gain competitive intelligence. See your email campaigns’ performance in the context of the broader market, or side-by-side with industry competitors. ·       Stay on top. Incorporate best practices for sending. React quickly to emerging issues. Preserve your campaign performance through the ever-changing email ecosystem of technologies, filtering strategies, and standards Everest is available today as an annual subscription and comes in several editions. With varying levels of features and support, brands can choose the plan which best fits their marketing needs. For more information, visit https://www.validity.com/products/everest/. - ENDS -  Validity Launches GridBuddy Cloud to Integrate Multiple Salesforce Orgs in One View 2020-07-16T23:32:55Z validity-launches-gridbuddy-cloud-to-integrate-multiple-salesforce-orgs-in-one-view JULY 17, 2020 – AUSTRALIA – Today Validity, the most trusted name in customer data quality, announced the launch of its new GridBuddy Cloud solution. In the current business environment, companies find themselves competing to grab the attention of their customers and prospects in every way possible – and digital has become the cornerstone of those efforts. But to be successful, businesses and Salesforce end users alike need up-to-date data that is both easily managed and accessible, enabling Salesforce pros to execute with timely, accurate data. With GridBuddy Cloud, users can combine data from multiple sources – including separate Salesforce orgs – into one editable, spreadsheet-style view, providing a workspace designed for users to manage data quickly and accurately. As Salesforce administrators know, the native Salesforce interface doesn’t offer an efficient end-user experience. With the native interface, users working with data from multiple objects have to click from screen to screen as they search for the information they need to do their jobs, causing fatigue and a significant reduction in productivity. The problem is even worse for companies working out of multiple Salesforce orgs, as users bounce back and forth to log in and see related data. When teams don’t have an efficient way to reference and update data, it quickly becomes out of date, and in some cases incomplete, fueling inaccurate data reports and a reduction in overall CRM return on investment (ROI). Unlike the native Salesforce layout, GridBuddy Cloud’s grid-based interface integrates all the data teams need into one actionable view, increasing CRM adoption, improving data quality, and generating more reliable reports, resulting in more targeted and effective campaigns. “We created GridBuddy Cloud so Salesforce admins can manage access and permissions to data across multiple orgs,” said Scott Ziegler, SVP, product management, at Validity. “With GridBuddy Cloud, we’re giving our customers yet another way to streamline how they track their relationships with customers – in one place, with one view. GridBuddy Cloud will be especially helpful as brands start their holiday marketing campaigns this month, if they haven’t already. By incorporating GridBuddy Cloud into their systems, Salesforce users can work more efficiently to make sure their data is clean and correct so they can jump right into campaign mode without any delay – and ahead   “If you want to accelerate the productivity of your sales team, you need GridBuddy Cloud,” said Steven Cox, manager of global sales tools strategy at NetApp. “The app is solid and provides a single, easy-to-use interface for all your CRM users.”   Availability GridBuddy Cloud is available immediately to new customers. About Validity For over 20 years, tens of thousands of organisations across the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, 250ok, and GridBuddy – are all highly rated, #1 solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.  Validity for Good Ensures Emails from Critical and Essential Organisations Reach the Inbox, At No Cost 2020-04-09T00:21:27Z validity-for-good-ensures-emails-from-critical-and-essential-organisations-reach-the-inbox-at-no-cost 9 APRIL 2020 | SYDNEY, AUSTRALIA – Validity, the provider of industry-leading email solutions Return Path, BriteVerify, and 250ok, announced today the release of its new crisis communications program, Validity for Good. The new program is free for government agencies and organisations that send critical emails, such as those related to the coronavirus pandemic. With Validity for Good, agencies and organisations are temporarily granted access to the Return Path Email Certification service, giving their email campaigns trusted treatment to help ensure that their critical emails arrive in inboxes, not spam folders. Using this email delivery service, organisations can ensure messages related to public safety and COVID-19 reach their subscribers. “The email ecosystem is being flooded with COVID-19 communications, which means emails like critical infrastructure updates are being mixed in with a stream of marketing emails, personal communications, and the unfortunate steady influx of unwanted spam,” said Mark Briggs, chairman and CEO of Validity. “With this huge global volume of COVID-19 email, we saw legitimate, critical emails struggling to reach users – and we knew we could help. That’s what spurred Validity for Good.” As email remains the most critical communications channel related to the global pandemic, organisations face the increasing reality that their emails are not getting through to constituents, citizens, and customers. Central to communications and mitigation, these organisations are finding they need to ramp up communications to both the public at large and their constituencies, requiring them to send to their full email lists, therein creating issues for the recipients’ email systems and spam filters. Further complicating the process, bad actors are taking advantage of the global emergency communications efforts by transmitting dangerous messaging, including phishing, malware, ransomware, and spam in the name of COVID-19. In many cases, this is overwhelming spam filtering algorithms and materially reducing the effectiveness of email communication. "It's great to see Validity's philanthropic efforts around delivery of critical messages,” said Don Owens, architect at Cisco Talos. “Cisco Talos, as well as other security organisations and products, leverages tools like the Return Path Certification program to provide positive signals to aid in allowing legitimate, important messages to reach the intended recipients. It's very important that critical messages regarding the COVID-19 pandemic reach the inbox, while misinformation and other scams are blocked." According to real-time research conducted by Validity, which analyses data that covers 2.5 billion mailboxes across nearly every country around the world, in the past two weeks COVID-19 messages have been taking over email:  >  Over 1 in 15 commercial emails sent globally pertain to COVID-1  >  Over 14 percent of COVID-19 related emails are caught by spam filters, including many legitimate, crisis-related emails that never make it to the inbox >  Complaint rates for COVID-19 related marketing emails are steadily on the rise, suggesting an increase in bad actors For these reasons, the cornerstone of Validity for Good is a no-charge email delivery certification offering for bona fide critical and essential businesses and governmental and public agencies so their messages can more reliably be delivered to users’ inboxes. “We purposely focused Validity for Good on email because that’s what’s critical right now – getting people important, need-to-know information,” Briggs continued. “We are also looking for ways to expand Validity for Good over time as we find additional ways that our platform, team, and resources can help bring good when the world needs it most.” Validity for Good is powered by Return Path Email Certification from Validity, the industry’s only email delivery network trusted by leading internet and email providers across the globe. Traditionally, customers must pass a multi-point email program evaluation by Validity to ensure that the sender is trustworthy, adheres to best practices, and that their email campaigns meet strict program requirements before they’re approved to enter the certification program. Validity for Good provides an expedited path to the certification service for critical infrastructure, governmental, and other essential communications related to COVID-19. “Email is the number one channel that states and cities are leveraging for messages related to testing programs and services for people in quarantine, along with medical inventory and so much more,” said Matt Blumberg, interim director of the State of Colorado's COVID-19 Innovation Response Team. “Validity for Good will play a critical part for both public and private sector organisations that need to ensure that email messages get to the inbox, not the spam folder.” Businesses can sign up for this free service by applying at the Validity for Good microsite: https://validity.com/good/. ENDS  About ValidityValidity provides industry-leading email solutions Return Path, BriteVerify, and 250ok. For over 20 years, tens of thousands of organisations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Return Path, Trust Assessments, and GridBuddy – are top rated solutions for CRM data management, email address verification, inbox deliverability, avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn, Instagram and Twitter.