The PRWIRE Press Releases https:// 2021-06-03T03:55:44Z Ally Fashion partners with Tryzens to serve up the latest in celebrity and catwalk-inspired fashion 2021-06-03T03:55:44Z ally-fashion-partners-with-tryzens-to-serve-up-the-latest-in-celebrity-and-catwalk-inspired-fashion The global online fashion destination Ally Fashion, and their brand for the curvy community, You + All, have partnered with Tryzens to map and execute their digital commerce goals for global growth, an enhanced customer experience and 24/7 monitoring and support.   Originating from Sydney, Ally Fashion launched in 2001 with a mission to provide quality women’s clothing that reflected the biggest global fashion trends. By enabling women to express themselves and create their own style, Ally Fashion has expanded to over 150 stores in Australia and currently delivers celebrity and catwalk-inspired fashion to over 70 countries.  The strategic partnership with Tryzens promises to revolutionise Ally’s digital offering, creating an improved customer experience and setting the brand up for continued success and growth. A full platform upgrade, streamlining operations and upgrading integrations, will improve delivery of brand imagery and content while the enhanced customer experience will provide an immersive and unified omnichannel retail journey. Additionally, Ally plans to launch a personalised loyalty program that will streamline customer interactions, boost AOV and reward return customers. Tryzens retailer-focused strategic planning and 24/7 monitoring and support will be an ongoing support to Ally Fashion and You + All as they plan and evolve their digital flagship.  The team at Ally Fashion says of the partnership “Tryzens have a glowing reputation globally for first-rate strategic planning and implementation of eCommerce platforms, roadmaps and loyalty programmes. After an extensive search for the right partner, we are delighted to have found Tryzens and are looking forward to creating a unified customer experience together.”  CEO of Tryzens, Andy Burton added “Ally Fashion is a wonderful, creative company that has done a great job in providing high quality and up-to-the-minute fashion at a value price. We are thrilled to have partnered with them to help drive their next period of growth through immersive and unique customer experiences and ongoing support”.  About Ally Fashion    Ally Fashion believe in self-expression through fashion. They work hard to create fashionable, quality clothing that enables every woman to access the latest global trends, styles and prints to create her own style.    Founded in 2001, they opened their first store Ally Fashion retail store in Sydney. Their mission was to provide quality, affordable women’s clothing that reflected the biggest global fashion trends. Since then, Ally Fashion has expanded to over 150 stores across Australia, a global online fashion destination delivering to over 70 countries worldwide and employing over 980 staff.    About Tryzens   Tryzens is an international digital commerce consultancy that take a holistic approach to growing businesses based on digital-first principles. Our team of trading specialists, strategists and technology experts are passionate and focused on identifying and implementing solutions that optimise performance across all channels to delight customers no matter how or where customers choose to buy.   With offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, Sweaty Betty, Liberty London, Seafolly, R.M.Williams and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences.  Syntricate Partners with Tryzens to Refine and Grow Marketing Campaigns 2021-04-14T05:54:37Z syntricate-partners-with-tryzens-to-refine-and-grow-marketing-campaigns Syntricate, Australia’s pureplay one-stop shop for electronic device accessories, has partnered with digital commerceagency Tryzens to handle the creation, distribution, management and growth of their email marketing campaigns. The strategic partnership will focus on honing a more personalised email experience based on customer interaction, leading to a more immersive and satisfying customer experience to encourage repeat purchasing and revenue growth.   Well known for their exceptional quality of service, Syntricate brings well-known brand name accessories to customers at great prices, delivering a great experience to a world dominated by technology and the personality of the user that comes with it. Syntricate offers hand-selected and rigorously tested products to suit a customers' specific needs, allbacked with a 100-day returns policy and free express shipping on all orders as standard.   The partnership with Tryzens revolutionises Syntricate’s email marketing to better connect with their customers. With global experience and expertise in digital commerce strategy, Tryzens bring to the partnership reporting and analysis of performance of individual emails and email campaigns to drive ongoing optimisation.  This represents a complete revamp of transactional emails with added support and the setup of a flow of triggered “always-on” emails based on customer interaction with Syntricate’s content. This capability, along with pertinent recommendations being sent at set intervals based on browsing and purchasing behaviour will maximise sales opportunity and dramatically improve thepersonalised customer experience, bringing them closer to the brand and building lifetime value.   Arun Selvaratnam, the Founder of Syntricate spoke of the partnership:  “Being the pureplay brand for electronic device accessories since 2013, our key focus has always been on building, managing and maintaining excellent customer relationships through exceptional and reliable customer service. Our excellent customer engagement is what sets us apart and this partnership with Tryzens will allow us to develop and grow through our email marketing campaign as we build and expand our business. Tryzens are globally renowned as expert consultants for all things digital commerce, and we are extremely excited to work with them to refine and develop our customer engagement strategy via our email marketing campaigns”.  Andy Burton, CEO of Tryzens said:  “Syntricate is a real success story in which Arun and his team have built a business model online that epitomises everything you look for in a great customer experience, based on deep product knowledge, empathy toward customers and understanding of trends and aspirations.  Without doubt Syntricate is forward-thinking and ahead of the curve as a pure-pay retailer, where their online-only mindset has allowed them to become Australia’s favourite electronic device accessory retailer. We are absolutely thrilled to be able to work closely with them on their digital communications strategy to help expand and grow their businesses via enhanced customer engagement, feedback, reporting and analysis of their email marketing campaigns and transactional emails.”    JETS Australia Re-launches Swim and Resort Wear with a Splash 2021-03-24T09:17:41Z jets-australia-re-launches-swim-and-resort-wear-with-a-splash A leading authority in swim & resort fashion for over 20 years, JETS Australia has pioneered design-led innovation along with great attention to detail and quality craftsmanship.  That reputation continues today in their approach to digital experience and eCommerce through their partnership with Tryzens.  JETS have now launched a customer-focused replatform and redesign of their digital commerce capability based on the Salesforce Commerce Cloud platfrom providing the brand with a new chapter for JETS in the digital space after its acquisition by Seafolly. The re-platform was also part of a streamlining project to bring JETS in-line with other Seafolly back-end systems and smooth out business processes for easier flagship management across brands.  Inspired by the lifestyle and confidence of the modern woman, JETS Australia is committed to creating sophisticated and effortless pieces that make them look and feel their best for seasons to come. Through a proven design process and high-quality fabrications, JETS Australia works tirelessly to curate signature silhouettes that not only enhance and flatter a woman’s figure but withstand the test of time.  To undergo such an extensive relaunch of the brand and upgrade of their website and digital commerce capabilities, JETS Australia sought a partner that would be able to provide them with the best possible insights, strategy, support, and implementation standards.  The strategic partnership with Tryzens provides a basis of collaboration and innovation to accelerate the brand growth online and removes friction from customer experience by implementing seamless integration with best-of-breed technology partners to deliver an end-to-end service that is intuitive, reliable and engaging.  Chief Digital Officer at JETS Australia Elain Vaughn said:  “2020 was a year of dramatic change for us as we re-launched the JETS brand. Being able to connect with our customers via a seamless, thoroughly integrated website is essential for us to deliver on our brand promise and give our customers the online experience they expect and demand. By partnering with a company who truly understands our brand and needs in the way that Tryzens do, we have been able to engage with our customers in a much more deep and meaningful way, translating to a vastly improved customer experience and increased revenue. The agility and scalability that our partnership with Tryzens has provided in our online offering gives us the best possible opportunity to grow and we look forward to what this partnership can unlock for the customer experience.”  Andy Burton CEO of Tryzens said of the partnership:  “We love working with JETS as an iconic brand who are the epitome of integrity and class in their sector. It is a great partnership, in which we are able to support their hugely talented team to ensure the online offering stays in step with the quality of products they have offered for decades and yet meets the exacting demands of today’s savvy online shopper. The digital-first thinking and solutions arising through this collaboration enable JETS Australia to serve their customers in the best possible way, transcending borders and performing 24/7 to deliver an assured and intuitive way to explore the products and to transact seamlessly. We are delighted to be in partnership with JETS Australia and look forward to helping to drive their online growth.”       About JETS   A leading authority in swim & resort fashion for over 20 years, JETS Australia has pioneered design-led innovation, attention to detail & quality craftsmanship in the swim and resort industry.  Inspired by the lifestyle and confidence of the modern woman, JETS Australia is committed to creating sophisticated and effortless pieces to make them look and feel their best for seasons to come.  Through a considered design process and high-quality fabrications, our design team work tirelessly to curate signature silhouettes that not only enhance and flatter a woman’s figure but withstand the test of time.   About Tryzens  Tryzens is an international digital commerce consultancy that take a holistic approach to growing businesses based on digital-first principles. Our team of trading specialists, strategists and technology experts are passionate and focused on identifying and implementing solutions that optimise performance across all channels to delight customers no matter how or where customers choose to buy.  With offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, Sweaty Betty, Liberty London, T.M.Lewin, R.M.Williams and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences.    Bardot goes pureplay supported by new partnership with Tryzens 2020-12-21T00:16:25Z bardot-goes-pureplay-supported-by-new-partnership-with-tryzens Bardot, the Australian fashion label designed to transcend trends with more than one seasonal lifecycle in mind, has partnered with digital commerce consultancy Tryzens to support and enhance their digital commerce offerings. The partnership focuses on creating a pureplay presence for the brand while also launching localised, global sites to capitalise on their growing international presence, kicking off with the launch of Bardot Junior and a localised site for Bardot USA.   Since its inception in 1996, Bardot has developed a loyal customer base, and grown international presence, being stocked in retailers across the USA, UK, Asia and Europe. In 2004, Bardot Junior launched to a captive audience of shoppers and has since become its own independent brand, which required building out a new stand-alone digital flagship. Bardot selected Salesforce Commerce Cloud in 2017 to improve its customers shopping journey by offering an immersive and innovative shopping experience and they have been leveraging the platform to its full potential with the guidance of Tryzens’ global team at their side. In order to succeed as an international pureplay brand and support their repositioning in the market, Bardot sought a partner that would be able to provide them with the best possible support, insights, strategy and implementation standards. Leaning into its knowledge of global markets and trends, Tryzens was the ideal partner to help the brand make its digital debut in the US market via a new digital flagship. To meet the needs of the company, Tryzens will continue to provide 24/7 support and maintenance along with retail experience design, strategic road mapping and enhancements to build an experience that truly represents Bardot as a brand and removes friction from the online experience.  Basil Artimedes, CEO at Bardot has said: “We were looking for a partner who could help us with the best strategic advice, implementation standards and global support team possible, which naturally lead us to Tryzens. As we pivot Bardot’s offering, we needed to ensure that we were in capable hands and being given the best possible support, strategic advice and implementation standards. We are excited and invigorated by this partnership as we prepare for Bardot’s next chapter as a premium, pureplay brand with international ambitions.” Andy Burton, CEO of Tryzens added: “We’re now entering a phase of the digitally focused customer and there is no better time to take advantage of the opportunity to get their attention and build 1:1 customer relationships by going digital-first. By partnering with us and having a superior support and on-going optimisation roadmap, Bardot will be enabled to place their core focus on its customers. We look forward to working with them to develop a future strategy and long-term partnership that will see the brand and its customers benefit from future enhancements.”   -ENDS-     About Bardot   Bardot was established in Australia in 1996 by Carol Skoufis with the quest to create the perfect pair of jeans. With its high fashion sensibility at an accessible price point, Bardot was an immediate success. The brand has grown to include a full range of ready-to-wear, evening wear and accessories.    Creative Director, Carol Skoufis pulls inspiration from her love of silhouette, form and femininity to design clothing that is inherently alluring, easygoing, and sophisticated.    Finely-tuned patterns are produced in-house and undergo a rigorous fitting process. Each Bardot garment gives the wearer a feeling of quality and body confidence.   Bardot has a commitment to sustainable, ethical manufacturing and supports the Australian textile industry by manufacturing its core denim collection locally in Melbourne.   Bardot is available internationally at bardot.com, and at over 30 select department and specialty stores, including Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom, David Jones, The Iconic, and Revolve.   Today, Bardot stands for ultra-wearable, quality-led designs, all while empowering women, with the company run by women for women.   About Tryzens    Tryzens is an international digital commerce consultancy that take a holistic approach to growing businesses based on digital-first principles. Our team of trading specialists, strategists and technology experts are passionate and focused on identifying and  implementing solutions that optimise performance across all channels to delight customers no matter how or where customers choose to buy.   With offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, Sweaty Betty, Liberty London, T.M.Lewin, R.M Williams and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences.   www.tryzens.com   Keune’s First Digital Flagship is a Cut Above the Rest 2020-12-01T03:27:02Z keune-s-first-digital-flagship-is-a-cut-above-the-rest Making hair products for the pros for nearly 100 years, Keune have listened to feedback from their customer and salon partners to simplify the shopping experience. The new offering consists of unique sites for both B2B and B2C customers, built in partnership with Tryzens. The customer and stylist are at the core of the Keune business, so it was important that the new digital flagship was implemented with the user front and centre to create a seamless and relevant experience for each.  Frances van der Velden, COO of Keune Haircosmetics said:   “We’ve gone through a period of extreme change this year and there is no better time for us to start focusing on providing the best online experience we can so we can continue to provide quality products to our customers. By partnering with Tryzens, we’ve been able to engage with our customers in new ways that truly reflect Keune as a brand. It was important to us to partner with someone that truly understood our business and customers so we could provide them with our products in the most convenient way possible.”  With salons being the primary distribution channel for its products, Keune’s goal was to ensure customers would have unfettered access to purchase salon-quality haircare from their diverse range even when they are unable to visit the salon. It was just as important that salon partners were credited with the sale of products from their customers, which led to an attribution system being implemented.  The new site is an immersive brand experience that allows customers unprecedented access to multiple product categories with strong editorial imagery, educational product descriptions and dynamic pricing. The customer journey is unique for salon owners and stylists with an enhanced B2B site that gives them control over user permissions, payments and functionality to order and pay for products in a way that works best for their business.  van der Velden continued,   “We partnered with Tryzens because we knew their knowledge and expertise would allow us to provide a frictionless customer journey for different customer sets, which can become quite complex. The launch of our digital flagship across multiple unique offerings, each serving a different user or business model, really puts the customer experience first and reinforces our commitment to support our salon partners. We see these new channels a huge opportunity for growth to better engage with our customer base and build brand loyalty.”  Andy Burton, CEO at Tryzens commented:   “It has been fabulous working with Fran and the team at Keune who have such a keen focus on the needs of their customers and a real passion to excel at every touchpoint with them.  In close partnership our teams have defined, built and launched the new storefronts for the differing needs of consumers and salon owners/stylists.  This kind of digital-first thinking by Fran and her team allows Keune to better serve their market and creates an engaging experience that is both educational and transactional.  Never has it been more essential to protect and project a brand online than in 2020 having all witnessed the impact of the pandemic driving rolling lockdowns.  Digital Commerce transcends borders, reaches customers 24/7, and provides an assured and intuitive way to find out about products and to transact seamlessly. We are delighted to working with Keune to assist them in driving their online growth.”    Codex Global integrates with Salesforce Commerce Cloud via translation cartridge. 2020-10-27T09:39:44Z codex-global-integrates-with-salesforce-commerce-cloud-via-translation-cartridge Specialist e-commerce translation partner develops a new Salesforce Commerce Cloud cartridge to integrate with their Translation Management Platform, alleviating the complexity of managing multilingual content.   Codex Global, a digitally enabled Language Service and Global Content Provider, has selected digital commerce consultancy Tryzens, as its ecommerce integration partner. The cartridge integrates with Salesforce Commerce Cloud and makes it simpler for global brands to connect Codex into their platforms while ensuring secure, seamless, and tailored workflows.   With the ability to combine language and technology with cultural and creative services, Codex works with businesses operating locally in global markets. The international digital language and content provider’s offering includes translation and creative services, brand management, performance localisation and multilingual art working. For brands across all sectors, this allows them to provide an outstanding customer experience, regardless of where their customers are in the world.   Following the consultation process with Codex, Tryzens worked hard to develop and design a cartridge which ensures a smooth integration process between Codex and Salesforce Commerce Cloud. This cartridge will transform content flow for existing customers and enhance the security and reliability of workflows for all users.     Christopher Bryden, Director at Codex commented: “With digital capabilities improving and developing exponentially, it is essential that as a company, we continuously evolve to ensure we operate competitively while providing secure and seamless workflows for our customers. With this in mind, integrating with Salesforce Commerce Cloud was essential to support the next phase of growth for the business. The cartridge has enabled us to improve our service offering for our existing customer base while expanding our reach and enabling a simple and intuitive integration process for new customers operating on Salesforce Commerce Cloud.”   “As a company, we work very closely with our clients, so when searching for a systems integration partner, it was critical we selected a company that provided a proactive, consultative process. With Tryzens having established an outstanding reputation in the ecommerce industry, with particular expertise in cartridge and integration development, we had complete confidence that they had the ability to get the job done quickly and efficiently”, Christopher concluded.   Andy Burton, CEO of Tryzens, added: “The competitive nature of the global ecommerce market grows day by day, meaning it is essential that retailers across all markets have the ability to communicate their brand values to customers, regardless of where they are situated. If they fail to do so, they may find themselves left behind by their tech-savvier competitors and miss crucial opportunities to build a global brand that builds 1:1 relationships with its customers.”    Salesforce, Commerce Cloud and others are trademarks of salesforce.com, inc.   -ENDS-   About Codex Global Codex Global is a digitally enabled Language Service and Global Content Provider. Capitalising on their deep expertise in the retail, fashion and FMCG sectors, Codex works with businesses to help them operate locally in country. Our finely tuned ability to combine language and technology with culture and creative services to augment growth is a winning formula for our clients.  www.codexglobal.net/    About Tryzens Tryzens is an international digital commerce consultancy that take a holistic approach to growing businesses based on digital-first principles. Our team of trading specialists, strategists and technology experts are passionate and focused on identifying and  implementing solutions that optimise performance across all channels to delight customers no matter how or where customers choose to buy.   With offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, Sweaty Betty, Liberty London, T.M.Lewin, R.M Williams and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences. www.tryzens.com/   Fisher & Paykel teams up with Tryzens to turn up the heat on digital commerce and customer engagement 2020-06-23T12:20:11Z fisher-amp-paykel-teams-up-with-tryzens-to-turn-up-the-heat-on-digital-commerce-and-customer-engagement Fisher & Paykel customers in the United Kingdom now join those in the USA, Canada, Australia and New Zealand in being able to access a new and improved digital experience following the launch of its new online platform – developed in partnership with digital commerce consultancy Tryzens – spearheading the company’s digital growth strategy.   Fisher & Paykel has been designing and selling household appliances since its foundation in New Zealand in 1934, and has grown into a global business, operating in 50 countries. With a design heritage that is founded on a pioneering spirit and a culture of curiosity, they challenge conventional appliance design to deliver innovative, human-centred appliances.   In keeping with this spirit of innovation and customer focus, Fisher & Paykel wanted its online offering to elevate the customer experience with rich, engaging content. Its global footprint meant that it needed a platform that enabled the quick and easy deployment of sites in different regional markets, managed from one unified platform.   Fisher & Paykel was already leveraging Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud, so the team opted to develop the new websites on Salesforce Commerce Cloud to deliver an enhanced customer experience. Tryzens was the ideal partner to support this transition, with its deep expertise in managing multi-cloud integrations and helping retailers to roll out their online presence on an international scale, to new markets and regions.   With the launch of its new online experience and Tryzens’ guidance, Fisher & Paykel’s staff can now manage all elements of the customer experience in each of the markets they serve from one platform, ensuring a more personal and market relevant customer channel.   Rudi Khoury, EVP of Marketing and Customer Experience at Fisher & Paykel said: “Tryzens’ ability to work in an agile way in markets around the world aligned well with our methodology and global strategy. To date our experience has been that we have seen the smoothest launches and transition to the new sites based on the great collaboration between our teams.  Tryzens was able to guide us with expert advice at critical decision points, helping us to join up all elements of the customer journey and deliver a seamless experience.”   Andy Burton, Tryzens Group CEO, said: “We’re delighted to have launched Fisher & Paykel’s new online channels, providing a premium customer experience and the flexibility to serve multiple international markets. Fisher & Paykel truly embodies the ethos of quality, excellence in service and an unwavering desire to offer innovative products that set it apart from other retailers in this competitive industry. This ethos has been carried through into the new platform, to make it more engaging for customers and further elevate the Fisher & Paykel brand.”   Salesforce, Commerce Cloud and others are among the trademarks of salesforce.com, inc.   ENDS   About Fisher & Paykel Established in 1934 by Sir Woolf Fisher and Maurice Paykel and headquartered in Auckland, New Zealand, Fisher & Paykel is a leading global manufacturer of kitchen appliances. Its product range includes refrigerators, ovens, dishwashers, washing machines and dryers, with an emphasis on innovative design, particularly in the areas of usability and environmental awareness.   Its products are available in over 80 countries worldwide, with the company having a strong presence in New Zealand, Australia, Europe, Asia and the Americas.   About Tryzens Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels.   With offices in offices in London, Melbourne, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, kikki.K, R.M.Williams, Sweaty Betty, T.M. Lewin, Surfstich, and Liberty London to provide beginning to end services that help grow businesses and provide the best customer experiences.   www.tryzens.com SurfStitch makes a splash by partnering with Tryzens 2020-05-26T20:06:45Z surfstitch-makes-a-splash-by-partnering-with-tryzens SurfStitch, the Australian based coastal lifestyle platform, has announced it has chosen digital commerce consultancy Tryzens to help them enhance and support their digital flagship. The new partnership will continue to enable SurfStitch to provide a superior experience and explore new channels and ways of connecting with customers, especially during these challenging times. Since its inception, SurfStitch has grown from a back-garden business located in a garage to a top-tier ecommerce platform that has serviced over two million customers. Over the years it has increased its partnerships to include over 300 different brands, such as Vans, Converse and Stussy, all providing a different, unique story to reflect its customers’ passion for coastal lifestyle. Its success has allowed it to develop a strong customer base located across Australia, New Zealand and in international markets.   To meet the needs of SurfStitch’s new lean inhouse dev team, Tryzens will provide 24/7 support and maintenance along with customer experience design, strategic road-mapping and enhancements to help them continue to stay ahead of the curve and on the cusp of innovation. As a digital brand, the focus has always been on providing the best possible experience for its customers and providing easy access to contemporary coastal culture. Justin Hillberg, Managing Director at SurfStitch comments: “We have always and will continue to put our customers first. In the current climate, we need to challenge the status quo and look to new ways to evolve our online experience. We have always had strong relationships with our partners and cultural alignment has been key to our mutual success. Tryzens provides value for money, flexibility, and industry knowledge which will help us continue to deliver an outstanding online offering. Working with Tryzens is a new chapter for SurfStitch and we are excited about what the future holds.” Andy Burton, CEO of Tryzens added: “Now more than ever, providing a superior online experience has never been more important. Customers are looking for compelling experiences and product offerings as they spend increasingly more time at home browsing. We’re elated to partner with SurfStitch as one of the pioneers in the online space to add our expertise and support to bolster sustainable and profitable trade.”   ENDS About SurfStitch We’re all about those feel-good, Saturday state of mind moments and use our selection of over 300 brands and their stories to provide you with the goods that best reflect your unique identity. Surf may be in our name, though we have grown to embrace the cultures that surround it. Be it fashion, travel, art, music or beyond, we stay ahead of the curve with the latest trends to help connect you with the same positive, passionate mindsets our brand stands by. https://www.surfstitch.com/ SurfStitch is proud to be part of the Alquemie Group, a new portfolio of leading premium brands.   About Tryzens Tryzens is an international digital commerce consultancy that take a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels. With offices in offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, R.M.Williams, Liberty London, Showpo, Fisher & Paykel and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences. https://tryzens.com/   Showpo launches new online offering to supercharge global growth with help from Tryzens 2020-05-20T06:39:46Z showpo-launches-new-online-offering-to-supercharge-global-growth-with-help-from-tryzens Showpo, the Sydney-based women’s fashion retailer, has launched its new eCommerce platform with help from digital commerce consultancy Tryzens, enabling it to transform the shopping experience for its customers across every touchpoint and supercharge growth in new markets.   Showpo is one of Australia’s fastest growing fashion retailers. Inspiring a global audience, Showpo has amassed a reach of over four million social users across social media platforms. With hundreds of new styles dropping each week, the company’s range of clothes, shoes and accessories has earned it a loyal and rapidly expanding customer base. Having seized market share in Australia, New Zealand, Europe and the USA, Showpo has now set its sights on expanding to more countries overseas and elevating its brand in countries the world over.   Following an agnostic discovery phase to help it realise its ambitions, Showpo partnered with Tryzens to help it launch a new, agile, eCommerce platform. Salesforce Commerce Cloud was chosen because it could support the rapid growth of the business and handle the logistical challenges of moving into new markets, while enhancing the customer experience. The company was also keen to ensure the new platform had the ability to convey the strong Showpo brand and story.   Showpo wanted a modern and intuitive platform that would allow them to scale and meet the demands of its growing business on a global level and provide the best possible experience for its customers. As well as enabling the company to streamline operations, the new website offers an integrated, intelligent and innovative shopping experience through social integrations and blogs, wherever consumers interact with the Showpo brand, on mobile, web or social.   Tryzens’ deep expertise with Commerce Cloud and its experience in helping Australian brands break ground in international markets has been crucial to enabling an easy transition from Showpo’s existing platform to its new home. With Commerce Cloud’s unified backend, the Showpo team has been able to expand its brand into new regions and manage the different sites from a single platform. It also enables Showpo to introduce a range of different cartridges to provide innovative services to customers, such as different payment options or loyalty scheme benefits.   Jane Lu, Founder at Showpo commented: “Our entire business is driven by our customers – the more we understand them, the better we can serve them. For us, working with Tryzens to deploy Salesforce was the obvious choice. We wanted to improve the customer experience across multiple markets, and with Tryzens’ expertise in Commerce Cloud, we have been able to implement best practice processes and increase personalisation. It has also helped us to utilise resources more efficiently, giving us the opportunity to innovate much faster.”   Andy Burton, CEO at Tryzens, said: “We are delighted to be supporting Showpo in its move to Commerce Cloud. The new offering will give Showpo the capability to add a host of new features to further improve and enhance the shopping experience, bring its fashion-forward creations to life, and helping it grow unimpeded on a global scale. Showpo’s dedication to providing the best possible experience to its customers very much reflects our own ethos, and we look forward to working together on continuing to optimise the site and drive sales and revenues.” Salesforce, Commerce Cloud and others are among the trademarks of salesforce.com, inc. -ENDS-   Showpo Showpo is Australia’s leading global fashion company focussed on the next generation of young women. We exist for women who want to embrace who they are by having fun with fashion and a sprinkle of memes. What started in Sydney with a laptop and two shelves is now a global fashion empire shipping to more than 100 countries, with over 4 million followers across social. We entertain, empower and inspire our community through diverse and optimistic fashion, storytelling and experiences.   About Tryzens Established in 2004, Tryzens is an international digital commerce consultancy that takes a holistic approach to growing your business, no matter how or where your customers choose to buy. Our team of trading specialists, strategists and technology experts are passionate about growing your business by implementing solutions that optimise performance across all channels.  With offices in offices in London, Melbourne, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Sweaty Betty, Cotton On Group, kikki.K, Fisher & Paykel and Liberty London to provide beginning to end services that help to grow their businesses and provide the best customer experiences.   www.tryzens.com