The PRWIRE Press Releases https:// 2021-06-10T04:25:34Z Amobee and HYP Announce Partnership for Data Integration 2021-06-10T04:25:34Z amobee-and-hyp-announce-partnership-for-data-integration SYDNEY, Australia, (10 June 2021) — Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, is pleased to announce a partnership with HYP, the simplest platform for complex decisioning, to give marketers and agencies access to one of Australia’s largest audience database for targeting and analytics across all screens, including Out-of-Home (OOH) and Connected TV (CTV). This partnership also gives marketers access to a solution that is both 100% cookie-free and privacy compliant. Using a combination of data points derived from mobile intelligence – including, but not limited to location, behaviour, age, gender, income, retail expenditure and household type – and advanced machine learning, marketers can gain deeper insights into consumer journeys, audience profiles, visitation and incrementality.Based on HYP’s internal data, brands that have allocated 8-15% of their media spend on HYP’s targeting and measurement solution have seen an increase in outcomes of 30% or more. Depending on the category, the uplift has even peaked over 300%. “With the imminent demise of third-party cookies, it is important for us to integrate with data providers that are future-proofed,” says Andrew Dixon, VP of Sales at Amobee Australia and New Zealand, “HYP’s priorities are aligned with ours at Amobee and we are extremely excited to make their data available to our partners and clients.” “We are always looking for partners that have a strong value exchange with their customers,” says Yun Yip, Managing Director, APAC at HYP. “Amobee’s strong foothold in the region made them a natural partner for HYP as they support our mission to make the complex task of applying data for marketing easy, portable and insightful.”HYP’s 1,500+ audience segments, which are recategorised daily, are now available for activation on the Amobee platform.Within the next few weeks, HYP will also be exclusively launching a data partnership with Amobee, which will be ID free to further deliver sustainable and incremental outcomes for customers.To learn more about the Amobee and HYP data integration, please contact solutions-anz@amobee.com. Optus Brings the Worlds of TV and Digital Closer Together with Amobee 2021-05-31T23:53:29Z optus-brings-the-worlds-of-tv-and-digital-closer-together-with-amobee SYDNEY, Australia, 1 June 2021 – Optus and Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, are pleased to announce that they will be further extending their strategic partnership to supercharge Optus’ digital video buying via the Amobee TV platform.The exclusive, multi-year extension comes off the back of the tremendous success and increased buying efficiency Optus has realised from utilising Amobee’s TV platform over the last 24 months. In addition to media buying, as part of the extension, Optus will be seeking to maximise value from TV and BVOD investments through use of Amobee’s proprietary analytics suite, including Advanced Footfall and TrueReach reporting, and Amobee’s CTV Allocator solution.Harnessing Amobee’s technology has given Optus greater accountability, visibility and control over buying decisions. Specifically, Optus was able to not only effectively extend audience reach from linear to CTV, but also measure household audiences to more accurately represent their actual audience reach (2.5x higher reach per impression). Further, Optus was also able to realise more competitive rate positions (24% decrease in CPM YoY) through a better understanding of their audience composition and network ROI attribution.While traditional TV buying varies considerably from programmatic buying, using digital technology that was built on TV principles allows not only Optus, but other brands and advertisers, to achieve true convergence of linear and digital channels. Amobee’s unique TV technology offers a future-proof solution optimised to today’s viewership behaviour.For Optus, the ability to understand total TV viewership and measure across all video channels is critical to their success. “As digital video becomes one of our key advertising mediums, we need a cross-screen delivery and measurement solution that will provide us with the ability to see the whole picture,” says Melissa Hopkins, Head of Marketing at Optus. “Amobee’s world-leading video platform and analytics suite has allowed us to bridge the gap between linear TV and digital so we could make smarter decisions across all our video buys.” Josif Zanich, Managing Director for Amobee Australia and New Zealand says the extension couldn’t have come at a more opportune time given how advertisers are actively searching for unified solutions across TV and digital. “We are thrilled to continue our long-standing partnership with Optus,” he says. “Their success is evidence of our commitment to provide solutions that unify and empower TV and digital advertising strategies – from planning to activation, all the way to measurement and reporting.” Recognised as a Leader in the Gartner Magic Quadrant for Ad Tech and the Forrester New Wave™: Cross-Channel Video Advertising Platforms report, Amobee provides clients with solutions that drive results in any format, across any screen, to optimise reach across desired audiences and deliver desired business outcomes. Amobee unifies TV and digital to provide advertisers with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. Amobee also empowers media companies with sophisticated audience-based planning technology that helps them efficiently meet marketers’ goals while managing the business challenges and technical complexities of the converging world. Amobee and Lotame Unveil Partnership for Global Social Audience Activation 2020-09-22T22:37:29Z amobee-and-lotame-unveil-partnership-for-global-social-audience-activation SYDNEY, AUSTRALIA, 23 September 2020 — Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Amobee’s identity solution converts Lotame’s rich taxonomy of unique and privacy-compliant third-party audiences into audience segments that advertisers can use to enhance audience targeting across Facebook, Instagram, Pinterest, Snapchat and Twitter. This joint social audience offering is now available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), and Australia, marking the most recent expansion of the longstanding partnership for Amobee and Lotame. This partnership gives marketers access to the full suite of Lotame’s audience segments through the Amobee Advertising Platform, including demographic, interest and intent data. For example, an advertiser looking to sell computer software could enhance campaigns by adding rich B2B (industry, functional areas) and offline purchase data (brand purchasers, product segments) to more efficiently and effectively target new customers on social channels.  “Lotame’s global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities,” says Andrew Dixon, Head of Sales at Amobee. “We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments.”  “Everyone wants that 360-degree view of a consumer’s digital life,” says Andy Monfried, CEO of Lotame. ”Our partnership with Amobee supports our mission to help marketers deepen their understanding of the changing consumer and engage with customers meaningfully and respectfully across digital platforms and channels.”   To learn more about the Amobee and Lotame social audience activation, please contact solutions@amobee.com.  Amobee Launches OOH Offering for the Australian Market 2020-07-29T05:04:16Z amobee-launches-ooh-offering-for-the-australian-market SYDNEY, AUSTRALIA, 29 July 2020 — Amobee, the global advertising technology company reinventing advertising for the converging world, today launched out-of-home (OOH) capabilities on the Amobee platform for the Australian market, as a result of an exclusive partnership with Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH).  This partnership allows for the seamless integration of DOOH into omnichannel marketing strategies, in accordance with openRTB standards. By integrating with the Vistar supply-side platform (SSP), Amobee can now provide the programmatic flexibility, measurability and targeting options that clients demand to OOH as well as online media. "Understanding audience movement patterns and habits is more important than ever, especially in light of recent global developments affecting mobility,” said Andrew Dixon, Head of Sales at Amobee.  “We have a strong history using our location capabilities to power OOH planning and measurement, so activating DOOH directly within our platform was the final step for us in providing brands and agencies with end-to-end DOOH capabilities. Our partnership with Vistar Media supports real-time audience based buying specifically for Australian customers, with their vast supply, technology and service allowing us to add DOOH to our best-in-class omnichannel advertising solution,” he adds. “We are excited to be Amobee’s exclusive partner in the Australian market, as we grow our footprint to connect marketers, media owners, and audiences like never before,” said Ben Baker, Sales Director, ANZ at Vistar Media. “As a partner, Vistar Media provides industry-leading tools for those utilising the Amobee platform to reach their desired audiences across unique OOH media and measure the real-world impact of their campaigns.” OOH inventory is now available for purchase on the Amobee DSP.