The PRWIRE Press Releases https:// 2005-11-16T19:13:00Z Red Squares Podifier selected <BR> for M-Audio Podcast Factory 2005-11-16T19:13:00Z red-squares-podifier-selected-br-for-m-audio-podcast-factory Red Square, the developer of the popular Podcast publishing application Podifier, has announced that the latest version of Podifier has been selected for inclusion in the new Podcast Factory product from M-Audio the leading provider of creative tools for electronic musicians and audio professionals. The tool, just launched in the U.S., is a professional podcasting solution that includes all the hardware and software required to create broadcast quality podcasts using a Mac or PC. Podcasting is a major phenomenon, spurred in no small part by Apples iTunes initiatives, said Adam Castillo, M-Audio Marketing Director. The Podcast Factory provides a comprehensive solution for producing professional podcasts for applications as diverse as personal broadcasts, music promotion, corporate training, virtual seminars, education and more. Podcast Factory allows anyone with a message to easily create podcasts that incorporate the production values of radio-quality broadcasts. The Podcast Factory tool is a combination of M-Audios professional standard recording technology and software bundle, including Podifier the all-in-one Podcasting publishing application. The Podcast Factory product allows users of any level to record and edit program material such as speech, add music and sound effects, and post MP3s with RSS feeds to the Web. Users also get a collection of music loops in a wide variety of genres. Red Square is proud to have Podifier included in the Podcast Factory solution, said Tony Redhead, co-founder and principal of Red Square. Podifier was originally designed to simplify the process of publishing podcasts and our aim is to make it available to the Internet community at large. Being included in the Podcast Factory product allows us to take this a step further. We set out to make an application that was very easy to use and did the job. Since Podifiers original launch in April 2005, we have had over 10,000 downloads of the software. Its great to see it recognised by the podcasting community, said Mr. Redhead. Podifier is a simple-to-use application that automates in one application the creation of an RSS feed and the association of one or more MP3 files, and includes the FTP application to upload them to a server. In conjunction with the announcement of the Podcast Factory, Red Square has also launched the Macintosh OSX version of the Podifier application. The updated application, known as Podifier V2.1, was redeveloped for inclusion in the Podcast Factory solution. Podifier V2.1, for XP and Mac OSX is available now for download at http://www.podifier.com. Red Square is also planning future developments of the software with requested features such as support for iTune tags, the ability to manage a history of podcasts, secure FTP and multiple file format support to enable a wider range of audio and video formats to be published. Screen shots of the M-Audio Podcast Factory are available at: http://www.podifier.com/podcastfactory.zip Screen shots of Podifier V2.1 are available at: http://www.podifier.com/podifierscreens.zip. Red Square launches podifier, the first all-in-one publishing tool for podcasting 2005-04-27T20:29:00Z red-square-launches-podifier-the-first-all-in-one-publishing-tool-for-podcasting Leading Australian Internet agency, Red Square, has announced the release of Podifier the first, all-in-one tool designed to simplify the publishing side of podcasts. The Windows-based tool is free and available for download at the website, http://www.podifier.com. Weve watched with interest the increasing topicality of podcasting and the phenomenal growth of the MP3 delivery devices market sector, said Tony Redhead, co-founder and principal of Red Square. We seized the opportunity to again reinforce our market position as a first mover seeking to add value to our clients. We wanted to take the complexity out of the podcasting publishing process and offer it to the Internet community at large and we have done so&quot;, said Mr Redhead. Podifier is a simple-to-use application that automates in one application the creation of an RSS feed, the association of one or more MP3 files, and includes the FTP application to upload them to a server. Recent reports from research company IDC forecast the Australian market for MP3 devices will double in size with 1.3 million players expected to be sold this year alone. The potential for podcasting is enormous, said Mr Redhead. Its more than just storing music or favourite broadcasts on an MP3 device. Its a potentially revolutionary tool and we are actively discussing a number of podcasting options with our national and international clients as a way to provide their mobile client base with relevant information, delivered via their MP3 devices and tailored to meet the specific needs of the individual. The websites we develop today are centres of business activity providing user friendly, interactive opportunities to access and disseminate information, conduct e-commerce activities and develop customer relationships. Mr Redhead cites the travel industry as an example. Here we have websites that provide detailed information on locations, airports, travel warnings but as soon as you leave the ground, in most situations, that information is no longer available. One solution is to provide targeted podcasts specific to the travel plans that your client is about to undertake and the destinations they will visit. For example, before departure the traveller indicates the itinerary and destinations, and a podcast containing information relevant to the choices is created from a content pool of recorded information. The traveller subscribes to the podcast knowing that any changes or updates will automatically be downloaded to their MP3 device right up to the second they pick up their player and walk out the door to start their journey.&quot; Podcasting is the downloading and playing of audio files from anywhere on the web on an MP3 digital music player, PC or laptop, to play at any place at any time. In the past, if listeners were not available to hear favourite broadcasts, they missed out. They could only tape them, if they remembered. Podcasting means listeners can now capture their own library of broadcasts to play whenever they want to hear them. Publishing an audio broadcast as a podcast is a two-step process of: 1. creating an audio recording; and 2. uploading or publishing it to a server. Using aggregators such as iPodder and Doppler, listeners can subscribe to podcasts listed on popular directories such as Podcast Alley, Podcast Central or the Podcast Network. Podcasts can be scheduled to download to an MP3 device regularly at any time, 24 x 7, and can be accessed at will. Once a subscription has been made it will continue downloading updates as scheduled, until cancelled. Key to the publishing of an audio broadcast to the website is the creation of the Podcast feed. This is an RSS 2.0 (really simple syndication) feed that allows you to enclose an MP3 file. The advantage of the RSS feed is that it's no longer click-wait. Now your computer, in the middle of the night, can be downloading the files you want to hear the next day. Creating the RSS feeds and FTPing the MP3 file and XML file to your server is sometimes easier said than done because of the necessity to enter the correct codes and requisite information, and have FTP access and properly prepared MP3 files. This is where Red Squares Podifier excels, providing the podcasting community with a unique tool that turns three publishing steps into one. Podifier also includes a number of error-checking options to ensure that the feed is capable of delivering the MP3 files accurately. Future versions will include a Macintosh version, automatic file conversion on the fly during uploads, the capability to listen to the MP3 file before upload and pre-scheduled uploads. The Red Square development team created Podifier with Macromedias Flash MX 2004. Podifier is an extremely clever and innovative tool and very easy to use, said John Biviano, Macromedias Managing Director, Australia/New Zealand. The first time I saw it I could see how it alone could expand the podcasting phenomenon. Its a very exciting initiative. We are delighted to be working with Red Square who use Macromedias Flash to consistently deliver new, easy-to-use Internet experiences for their clients. For Podifier screen grabs, please go to: http://www.podifier.com/podifierscreens.zip. ABOUT RED SQUARE Situated in a converted engineering factory in Glebe, New South Wales, Red Square is one of Australias leading full-service Internet agencies with a solid and reliable industry reputation for developing innovative and integrated Internet solutions for some of Australias largest corporate brands and identities. Founded in 1995 by Tony Redhead and Kelly Burke, Red Square delivers flexible, stable and scalable solutions for its clients, ensuring these solutions are designed specifically to ensure a positive user experience. The companys approach to each Internet project is to deliver visual impact as well as functional excellence, ensuring that a website is designed as a framework around which additional components and capabilities can be added over time. Red Square clients, many of whom have been with the company for five years or more, include a diverse range of industries including: travel, real estate, shipping, sport, telecommunications, automotive, consumer electronics and finance. While their industries are diverse and requirements varied, all clients are treated with the same Red Square attention to quality. Interactive solutions play a big part in the success of Red Squares clients online presence and commendation for their successful branding within their key industries. www.redsquare.com P&amp;O Nedlloyd expands ecommerce innovation into Asia with Red Square <BR> <BR> 2004-03-19T16:32:00Z p-amp-o-nedlloyd-expands-ecommerce-innovation-into-asia-with-red-square-br-br Red Square (www.redsquare.com.au), a leading Australian full-service Internet agency, announced that the world-first online booking and transaction solution for the shipping industry, developed for P&amp;O Nedlloyd, will be expanded into Asia by mid year, following successful trial of the product in the trans-Tasman market. Red Square built www.youship.com for P&amp;O Nedlloyd, one of the worlds largest container-shipping companies, to test the concept of providing an easy to use complete online quoting, booking and payment transaction system that enabled smaller companies to book their own freight arrangements. Businesses needing to ship goods can view prices and space availability online, book and pay for their shipment online and then be issued with an e-ticket confirming the booking and charges paid. The Australia-New Zealand shipping route was chosen as the test market as it is a mature market and clearly defined geographically. Youship provides customers with all the information they need to make a decision about their shipping arrangements and then easily put it into action, right there on the spot, which particularly suits smaller businesses, said David Stevens, youship manager. The site Red Square developed for youship is so easy to use, the customers virtually look after themselves. As a result, this business model allows us to offer youship customers competitive sea-freight rates. Customer feedback has been extremely positive with more than 70 percent of youship customers returning for repeat business. The success of Red Squares solution for the trans-Tasman pilot was assessed based on a variety of criteria including customer feedback, site functionality, site traffic, the ability to link into back-end corporate and financial processes, and the success of the payment gateway. The results have been very positive, and P&amp;O Nedlloyd has now contracted Red Square to expand the youship solution into key Asian markets. Red Squares principal, Tony Redhead, said that it was essential to develop a solution with the built-in flexibility to grow with youships business. By taking the long-term view up front, we dont need to reinvent the wheel now the core functionality will remain the same so that the service can be efficiently replicated in other markets and current trans-Tasman customers will not be disrupted as the site goes live on other routes.&quot; About Red Square: Founded in 1995, RedSquare http://www.redsquare.com.au is one of Australias leading Internet agencies with a reputation for developing innovative and successful websites. This privately owned business delivers flexible, stable and scalable solutions for its clients, designed specifically to ensure a positive website user experience. Offering a wide range of Internet related services including; e-business strategy development; web based application development; Rich Internet Application development; web hosting and enhancing web user-experiences; Red Square is able to offer clients a total Internet solution. With some of the nations best web development staff on board, Red Square consistently provides clients with quality Internet and Intranet solutions. Key Red Square clients include: oneworld Alliance, Telstra, Panasonic Australia, P&amp;O Nedlloyd, Harvey World Travel and YHA Australia. About youship.com: www.youship.com is an innovative, simple and exciting online product offered by P&amp;O Nedlloyd to customers for shipments between Australia and New Zealand in both directions. youship is dedicated to providing high quality service and competitive rates via the Internet for customers trans-Tasman shipping needs. youship is powered by P&amp;O Nedlloyd, one of the world's leading container-shipping companies. Tony Redhead, Red Square, celebrates 20 years in IT 2003-11-11T14:54:00Z tony-redhead-red-square-celebrates-20-years-in-it Tony Redhead, Managing Director and founder of Glebe based Red Square, one of Australias leading full-service internet agencies, celebrates 20 years in the IT and Computer Graphics market today! When thinking back on all he had been a part of and all he had accomplished within the last two decades, Tonyrealised just howmuch technology has advanced in just 20 years. Drawing upon his own experience working in the rapidly developing world of Internet and software development, Tony began tothink aboutwhere technology is likely to take us in the next 20 years and his predictions are quite extraordinary. &quot;In the next 20 years I feel confident that we will see nano technology being used to create molecular based computing that could even result in implanted computer technology,&quot; predicts Tony. &quot;This would bring the ability to record ones life history into internal storage systems within the human body and this information retrieved on command, never having to worry about your memory failing you!&quot; &quot;I wouldnt be at all surprised if in 20 years nano technology is as common place as the mobile phone is today and just like the mobile phone, this technology would make life more convenient for the user,&quot; he says. &quot; When finalising a business deal for instance, instead of handing over a business card and drawing up paper work to sign, nano technology would allow you to just shake hands so that the handshake in itself would include a transfer of contractual agreement, payment or banking details It certainly would bring a whole new meaning to the phrase lets shake on it!&quot; Tonys passion for Computer Graphics and the IT industry began twenty years ago in November 1983 when Men at Works &quot;Downunder&quot; was the anthem of the moment. While working as an Art Director for Channel 7 News, Tony came across his very first graphics computer, the Quantel Paintbox - a hand-made &quot;crate&quot; so heavy that it took two people to carry it and that was just the computer! Along with the computer went a television monitor, a sumagraphics tablet as big as a kitchen table and a three foot bar magnet that had to be dragged across the tablet every couple of hours to degauss it! &quot;It just amazed me,&quot; Tony explains, &quot;at that time all of our work involved things like spray glue and airbrushes but here was this machine that made all of that stuff go away, gave me a hundred more tools and allowed me to work in ways I never thought possible. Now 20 years later I sit at a machine that costs a fraction of that early one, has more capabilities that I would ever learn to harness even if I had another 20 years.&quot; These days a laptop carries as much computing power as that early machine, it can store millions more bytes of data and doesnt need a small army to carry it around. So what technological innovation over the last 20 years has had the greatest impact on Tony? &quot;I simply cannot imagine living without the Internet now,&quot; he explains. &quot;It has completely changed the way in which I use information in both my work and general life. As a designer, the last 20 years have also been an amazing time for my industry as in no time at all we went from pencil and paper to fully realistic computer rendering and through all the myriad of software applications in between!&quot; Considering all that has happened in IT within just a short time, including the development of the mobile phone which gets smaller and more powerful every year; email; fax machines and video conferencing; Tonys predictions of sub atomic nano technology dont seem far fetched at all. &quot;I live with Technology all the time now and my only wish is that I was 20 years younger in order to experience some of the future that technology is most definitely set to bring us!&quot; Tony concludes. About Red Square: Founded in 1995, RedSquare http://www.redsquare.com.au is one of Australias leading Internet agencies with a reputation for developing innovative and successful websites. This privately owned business delivers flexible, stable and scalable solutions for its clients, designed specifically to ensure a positive website user experience. Offering a wide range of Internet related services including; e-business strategy development; web based application development; Rich Internet Application development; web hosting and enhancing web user-experiences; Red Square is able to offer clients a total Internet solution. With some of the nations best web development staff on board, Red Square consistently provides clients with quality Internet and Intranet solutions. Key Red Square clients include: oneworld Alliance, Telstra, Panasonic Australia, P&amp;O Nedlloyd, Harvey World Travel and YHA Australia. INTERVIEW OPPORTUNITY: Tony would be delighted to go into more detail as to &quot;IT 20 years from now&quot;. Smorgon Steel Groups web presence redesigned and redeveloped by leading Internet Agency, Red Square 2003-08-26T17:24:00Z smorgon-steel-groups-web-presence-redesigned-and-redeveloped-by-leading-internet-agency-red-square One of Australias leading Internet Agencies, Red Square ( www.redsquare.com), hassuccessfuly redesigned the entire webpresence of theSmorgon Steel Group, one of Australia's largest producers of steel.As Smorgon Steel Group's Internet development partner, Red Square's redesigndelivers for the first time the companys new corporate branding and unified face to the industry and financial markets. Smorgon Steel is Australia's largest vertically integrated producer of steel, with over 30,000 customers and5,000 employees, producing over 900,000 tonnes annually. As an adjunct to a major brand consolidation program, Smorgon Steel decided to add substantial enhancementsto its website presence and after a competitive selection process Red Square was appointed for the project. &quot;We're delighted with the professional service that Red Square has delivered Smorgon Steel in the re-development of our websites and in their web hosting services,&quot; says Ed Steinberg, IT Project Manager. &quot;A large number of prospective service providers underwent a capabilities assessment and Red Square came out the clear winner for their professionalism and successful track record.&quot; Prior to the redesign and redevelopment, the differing information structures of Smorgon Steels 13 business units web presence was not coordinated and impeded website users as they moved from site to site. Web hosting was also diversified with some sites outsourced while others were hosted internally. &quot;It was a huge project with a very large scope, and the Red Square team has done a great job in that they not only successfully re-aligned a large number of business units online presence, but also participated in the online aspects of the re-branding project,&quot; says Tony Redhead, Principal of Red Square, of the Smorgon Steel project. &quot;The The Smorgon Steel Group sites now deliver built in content management workflow enforcing corporate guidelines and allowing for a consistent range of information and services to users from product and service information to contact and office location details, news and promotions. Additionally, the new corporate site Red Square has also delivered for the group expands on this with the delivery of financial and investor-centric information.&quot; Smorgon Steels websites now achieve a public face that reflects the vertically integrated nature of the business along with improved operational and administrative efficiency. It has allowed for opening up of communications channels with consistent branding, all built within a platform for further growth unhampered by disparate technologies or user experiences. Bruce Loveday, Executive General Manager, Corporate &amp; Investor Relations from Smorgon Steel Group agrees. &quot;Red Square's re-design and re-development of Smorgon Steel Group's websites has made a positive impact on our business, as we now have a consistent and effective branding message across the whole group, giving all our business units a unified presence over the web,&quot; says Bruce Loveday, Smorgon Steel. With Phase 1 of the project rolled out and more projects with Red Square to come, the company is already experiencing a noticeable return on investment as a result of their websites revamp. &quot;Because of the functionality that Red Square has developed for Smorgon Steel, we now have the capacity to manage content within the organisation itself, which is of inestimable value when you consider that Smorgon Steel websites need to be constantly updated,&quot; continues Bruce Loveday from Smorgon Steel. &quot;We can now get straight into the various Smorgon Steel websites and make changes to content here internally within a few minutes, saving us time and money on engaging outside professional firms to manage the regular changes in content we make.&quot; As a result of the project, Smorgon Steel now has; consistent information architecture and corporate branding; centralised web hosting and administration; a true public face which reflects the vertically integrated nature of their business; and a built in content management tool that enforces the companys guidelines for the creation and publication of content to the web. &quot;For such a large project we ensured we used innovative and proven technology including Macromedia ColdFusion MX which allows for effortless connectivity to enterprise data, built-in support for XML and web services and is an excellent resource for helping create powerful applications,&quot; explains Tony Redhead from Red Square. &quot;Wealso used True Spectras state of the art Image Server Technology, where Red Square is the first Internet Agency in Australia to deploy such specialised imaging technology.&quot; Phase 2 of the development project is soon to be under way, and this will see Red Square implementing various e-Business and B2B solutions within the group. &quot;The whole experience with Red Square has just been fantastic and were looking forward to the next stages in the project,&quot; concludes Bruce Loveday, Smorgon Steel. &quot;They have already successfully delivered website functionality and potential for further future growth within the various Smorgon Steel websites and were looking forward to the many benefits the next stage of the project is set to deliver.&quot; About Red Square Founded in 1995, RedSquare http://www.redsquare.comis one of Australias leading Internet agencies with a reputation for developing innovative and successful websites. This privately owned business delivers flexible, stable and scalable solutions for its clients, designed specifically to ensure a positive website user experience. Offering a wide range of Internet related services including; e-business strategy development; web based application development; Rich Internet Application development; web hosting and enhancing web user-experiences; Red Square is able to offer clients a total Internet solution. With some of the nations best web development staff on board, Red Square consistently provides clients with quality Internet and Intranet solutions. Key Red Square clients include: oneworld Alliance, Telstra, Panasonic Australia, P&amp;O Nedlloyd, Harvey World Travel and YHA Australia. About Smorgon Steel Group Smorgon Steel was founded in 1981 and listed on the Australian Stock Exchange in 1999. The Company is Australias largest recycling company, collecting and processing over 1 million tonnes of scrap metal each year. Smorgon Steel also manufactures almost 1 million tons of steel each year from recycled scrap at its mills at Laverton, Victoria and Newcastle, NSW. Smorgon Steel is also a major distributor of steel and steel products to the Australian market. Some of the major projects to which Smorgon Steel has supplied steel in recent years include Citilink, Docklands Stadium and the MCG redevelopment in Melbourne, along with Homebush Olympic Stadium and the cross-Sydney tunnel in Sydney. Red Square Internet Agency designs and delivers a world first website for P&amp;O Nedlloyd! 2003-05-12T14:47:00Z red-square-internet-agency-designs-and-delivers-a-world-first-website-for-p-amp-o-nedlloyd Red Square (www.redsquare.com.au), a leading Australian full-service Internet agency, is pleased to announce it has developed the first-of-a-kind online presence for one of the worlds largest shipping companies. P&amp;O Nedlloyd approached Red Square to develop an online product www.youship.com that would offer businesses competitive sea-freight rates significantly below the normal P&amp;O Nedlloyd &quot;tariff&quot; rates. The resulting youship.com website, launched in Australia and New Zealand first, now means businesses needing to ship goods can view prices and space availability online; can then book their shipment online and then be issued with an e-ticket confirming the booking and charges to be paid. &quot;Through youship, booking shipping is now as easy as booking an airline ticket,&quot; explains David Stevens, youship Manager. &quot;Red Square has developed a flexible site in youship, that provides an interesting and easy end-user experience. For the first time in the world our online presence now gives potential and existing customers an easier and often more cost effective sea-freight offering, to reflect the online service being provided.&quot; Tony Redhead, Principal of Red Square, says, &quot;We are delighted to have been involved in this project with P&amp;O Nedlloyd. We have created youship to enable customers to take direct control of their shipment arrangements across the Tasman by using a simple, easy-to-use product which minimises paperwork and is available 24 hours a day.&quot; David Stevens, youship, concludes, &quot;Red Squares professional and enthusiastic approach combined with their excellent track record and innovative ideas made them the best choice for developing the youship site.&quot; Bookings can be made by customers in both directions across the Tasman, on P&amp;O Nedlloyd services, including ships of partner companies where P&amp;O Nedlloyd has a space allocation. About Red Square: Founded in 1995, RedSquare http://www.redsquare.com.au is one of Australias leading Internet agencies with a reputation for developing innovative and successful websites. This privately owned business delivers flexible, stable and scalable solutions for its clients, designed specifically to ensure a positive website user experience. Offering a wide range of Internet related services including; e-business strategy development; web based application development; Rich Internet Application development; web hosting and enhancing web user-experiences; Red Square is able to offer clients a total Internet solution. With some of the nations best web development staff on board, Red Square consistently provides clients with quality Internet and Intranet solutions. Key Red Square clients include: oneworld Alliance, Telstra, Panasonic Australia, P&amp;O Nedlloyd, Harvey World Travel and YHA Australia. About youship.com: www.youship.com is a new, simple and exciting online product offered by P&amp;O Nedlloyd to customers for shipments between Australia and New Zealand in both directions. youship is dedicated to providing high quality service and competitive rates via the Internet for your Trans-Tasman shipping needs. youship is powered by P&amp;O Nedlloyd, one of the world's leading container-shipping companies. Red Square becomes first Australian Companyto deploy cutting edge TrueSpectra Technology 2003-04-01T14:50:00Z red-square-becomes-first-australian-companyto-deploy-cutting-edge-truespectra-technology Red Square (www.redsquare.com.au), one of Australias leading Internet agencies has become the first Australian company to implement TrueSpectra Incs (www.truespectra.com) high-performance server-based dynamic imaging software. Red Square is a privately owned Internet Agency that delivers flexible, stable and scalable solutions for it clients, ensuring that these solutions are designed specifically to ensure a positive user experience. With a reputation for consistently developing innovative and integrated Internet solutions for its clients, Red Square is excited to be the first company in Australia to deploy TrueSpectra Image Server v4. &quot;Our &quot;Image.it&quot; hosting service, using the TrueSpectra Image Server, streamlines the way images are published online by dynamically rendering multisize images from a single source image,&quot; explains Tony Redhead, Principal, Red Square. &quot;TrueSpectras image server provides us the opportunity to deploy online systems that allow our customers to simplify their content management requirements and improve their return on investment&quot; Red Square has been providing a hosted version of TrueSpectra Image Server to its clients for over three months and has found that it allows the innovative company to combine the best of its dynamic publishing systems with a wide range of image rendering options including zoom, watermarking and other image effects to provide its clients with a truly flexible and future proof online presence. &quot;Dealing with images in a dynamic environment has always been frustrating and we have had to use work arounds to automate the processes for building photo galleries and other forms of online image presentations. We have never been able to achieve the results of true dynamic image manipulation and deployment until we came across TrueSpectra Image Server,&quot; continues Mr. Redhead. &quot;As we are the first Australian Company to deploy this server technology, it makes our service offerings even more attractive.&quot; &quot;Red Square joins a growing list of companies standardising on TrueSpectra for their image serving needs,&quot; says Mr David Watkins, President and CEO of TrueSpectra. &quot;Red Square has been very effective in integrating the power of the Image Server with their Web services, establishing them as one of the leading TrueSpectra development companies worldwide.&quot; With quality images and upload time vital to the web site user experience, Red Square uses the TrueSpectra Image Server to render and serve multiple images from one file format, without resulting in overloaded server image files or time wasted re-sizing and manipulating images. With Red Square clients Youth Hostel Association of Australia (www.yha.com.au) and BackpackersEssentials Magazine (www.backpackeressentials.com.au), web sites both requiring the serving of derivative images on various pages, zoom capability for maps and online photo galleries, Red Square has found using TrueSpectra to be of great value both visually and financially. Katy Coote, Spokesperson YHA Australia says, &quot;TrueSpectra has enabled us to manage our image library from one location, eliminating the need for storing and maintaining derivative images whilst assisting us to improve the delivery of our images to our online visitors.&quot; About Red Square Founded in 1995, RedSquare http://www.redsquare.com.au is one of Australias leading Internet agencies with a reputation for developing innovative and successful websites. This privately owned business delivers flexible, stable and scalable solutions for its clients, designed specifically to ensure a positive website user experience. Offering a wide range of Internet related services including; e-business strategy development; web based application development; Rich Internet Application development; web hosting and enhancing web user-experiences; Red Square is able to offer clients a total Internet solution. With some of the nations best web development staff on board, Red Square consistently provides clients with quality Internet and Intranet solutions. Key Red Square clients include: oneworld Alliance, Telstra, Panasonic Australia, P&amp;O Nedlloyd, Harvey World Travel and YHA Australia. About TrueSpectra TrueSpectra, Inc, is the leading provider of high-performance, server based imaging solutions in the United States. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers including Fortunoff, Kinkos, The Ohio State University, and Macys among others. TrueSpectras partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com/