The PRWIRE Press Releases https:// 2003-10-08T14:52:00Z RedSheriff teams up for launch of IAB Singapore 2003-10-08T14:52:00Z redsheriff-teams-up-for-launch-of-iab-singapore Prominent Web Analytics player, RedSheriff, has continued to secure Interactive Advertising Bureau (IAB) memberships throughout the world. RedSheriff's global membership tally with the IAB appears to amount to the greatest number of regional enrolments generated amongst all associated companies with the Bureau. The IAB was established to assist interactive marketers, media, agencies and technology companies improve their operations by providing education, events, research and the development of standards and guidelines to create best practices across the industry. RedSheriff's global memberships extend to long-term associations in the United Kingdom, along with recent admissions into the US, Italy and Singapore chapters. It is intended that the company's association with the IAB will assist by contributing to initiatives such as the establishment of universal online measurement standards, dialog and continued participation in the research and resources pertaining to Web Analytics and prospective applications. "RedSheriff is proud to support the IAB globally in its validation and crusade relating to the effectiveness of new electronic mediums", states Richard Webb, Chief Executive Officer at RedSheriff. "With our own office locations spread throughout the world, involvement with the local IAB bodies has proven to be invaluable based on our commitment to unified standards across all borders". With an official launch of the IAB in Singapore this month, RedSheriff has further honored its commitment to involvement and collaboration in this governing body. Ken Sng, RedSheriff's Singapore-based Business Development Manager, assumes the role of Secretary within the Executive Committee. Along with RedSheriff's representation, the committee is comprised of members from IBM, Yahoo!, BLUE and mDigital. Greg Stuart, IAB's President and CEO, welcomes RedSheriff's involvement. "RedSheriff continues to generate momentum and leadership in the field of Web Analytics and associated online activities. The IAB looks forward to the chance to collaborate on common standards, definitions and advancements relating to this area". Pursuant to the Singapore launch, a decision was made to prioritize the definition of standards locally, increase interactive revenue through education, establish the IAB as a platform for communication in addition to further enforcing the Bureau as a well-informed and proficient resource. "As this new chapter of the IAB gets off the ground, it is great to have a company like RedSheriff represented on the Executive Committee. They bring a level of experience and involvement in other chapters around the world, in addition to creating standards for media measurement that will be very relevant and valuable to Singapore's interactive marketers," acknowledges Jay Shapiro, President Singapore IAB & CEO of BLUE - Interactive Marketing. IAB general membership is open to companies that perform any type of interactive marketing including online, email, wireless, interactive television or other emerging platforms. About RedSheriff Headquartered in Sydney with 11 global office locations, RedSheriff is recognized as the largest provider of Web Analytics. Established in 1996, the company has a comprehensive suite of measurement and market research products and services, catering to over 1,000 clients in more than 40 countries. The unique tools and methodology used by RedSheriff clients enables companies to use accurate and objective business intelligence to make educated decisions in a constantly changing digital marketplace. RedSheriff boasts strategic partnerships with global industry leaders such as WPP, AGB Group, Taylor Nelson Sofres, Video Research, Ericsson and Microsoft. For additional information about RedSheriff, visit About IAB Founded in 1996, the Interactive Advertising Bureau (IAB) represents the leading companies in the interactive space. Membership includes companies that are actively engaged in marketing in addition to being responsible for selling over 75% of online advertising in the United States. IAB members include AOL, CNET Networks, DoubleClick, MSN, Google, Overture, The Walt Disney Internet Group, Yahoo! and over 100 others. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. The Singapore Chapter of the IAB is the second chapter in Asia and was founded in August 2003. For more information on the IAB, visit