The PRWIRE Press Releases https:// 2010-05-25T01:19:00Z No Excuses for USBs Spreading Malware; Simms Int. Delivers IronKey Mobile Security USB Drives 2010-05-25T01:19:00Z ironkey The recent supply of infected flash drives to conference attendees by one of the world’s largest IT vendors highlights the need for secure mobile data solutions to protect users not only against malware and viruses but against confidential data being lost or stolen. The IronKey solution is the world’s most secure thumb drive, which keeps the enormous productivity benefits of flash drives while protecting against the threats they pose to the organisation. All data stored using IronKey thumb drives have inbuilt Anti-Malware protection to stop malware and viruses being transferred or downloaded. They are protected with high-speed, military-grade encryption at the hardware level on the key. IronKey USBs cannot be tampered with and are hack proof. There is no opting out of the key’s security. “IronKey USBs are a sophisticated, cost effective remedy to preventable security breaches, the loss of sensitive corporate data or unproductive worktime for staff,” Danny Moore, Managing Director of Simms International, said. Simms International has distribution rights to the full IronKey range of USB flash drives, which deliver secure user authentication as well as unrivalled protection from the privacy threats of Internet usage. The personal entry level Ironkey USB provides such features as a secure web browser and the storage of passwords with 100% security. And the mid-range to enterprise versions have remote management of devices in the field and the ability to set and change policies. About IronKey -www.IronKey.com IronKey's award-winning products and services combine the world's most secure flash drive with the world's most powerful USB management software. IronKey's USB flash drives bring the power of authentication, encryption, identity management and privacy to government, businesses and consumers in 23 countries. IronKey's management software and associated services allow enterprises of all sizes, government agencies, the military, and other organizations to take back control of the mobile data that has been leaking out of their organizations due to the uncontrolled proliferation of USB drives. IronKey products are FIPS 140-2, Level 3 validated. With IronKey, organizations centrally administer, remotely manage, and enforce policies on thousands of devices located anywhere in the world. Thousands of customers use IronKey, including Fortune 500 companies, enterprise organizations in financial services, healthcare and legal markets, as well as government agencies, including FEMA, NATO and DHS.. About Simms International - www.simms.com.au Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Its mission is to be the number one partner for its vendors in its chosen markets. Its vendors are category leading or have the potential to be and Simms offers exclusivity to each vendors each category it represents. For further information please contact: Nerissa Groenewoud Simms International 02 9026 3000 Shuna Boyd BoydPR 02 9418 8100 Simms International Appoints General Manager, Sales 2010-04-14T23:02:00Z simms-international-appoints-general-manager-sales Simms International has announced that Michael Rickers has joined the company as General Manager of Sales. In this newly created position, Rickers will have responsibility for overseeing the expanding sales team in support of Simms’ growing portfolio. Rickers will manage the total sales function across Simms’ three divisions: Corporate, Retail and Specialist Apple. Rickers has held senior Sales and General Management roles within the Australian IT channel spanning 23 years. His most recent role was heading up the Northern Region Sales (NSW, QLD & NT) at Hitachi Data Systems. Prior to that he was General Manager of Computercorp Pty Ltd (Synergy Plus), was responsible for the group sales and services P&L, including the national growth organically and via acquisition until the sale of the company and subsequent 2006 listing on the ASX. Simms’ Managing Director Danny Moore stated: "I have known Mick for over 12 years, he ran a great team over at Computercorp and his no-nonsense, approachable and pragmatic style is the perfect cultural fit for Simms, our customers and vendors. He brings a wealth of experience and his outstanding ability to communicate and align the needs of vendors and resellers enhances what Simms stands for.” Rickers said: "I'm thrilled to be given the opportunity to lead the Simms International sales divisions and I'm excited to work with Danny and his already successful team. Simms’ solid reputation for outstanding support and service to a select group of vendors will provide growth and opportunity within the Australian IT channel and I look forward to managing the partner relationships, strategy and divisional growth.” About Simms International Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Incipio, Ironkey, Yamaha, Elgato, Fuji, STM, VMware, FileMaker, Roxio, Tucano, Motion Computing, Powertraveller, Powermat, Just Mobile, Invisible Shield, Microsoft, Moneyworks, Quark and Western Digital. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. For further information please contact: Nerissa Groenewoud Simms International 02 9026 3141 Shuna Boyd BoydPR 02 9418 8100 Powermat wireless charging for gadgets – in Australia from mid-April 2010-03-25T02:42:00Z powermat The solution to every household’s problem with lost chargers and tangled wires is here. Powermat wireless charging simplifies your life with one plug and one charging mat allowing you to simultaneously charge up to three electronic gadgets wirelessly. And it’s great if you’re going away on holiday or business – you only have to remember to pack your Powermat! The revolutionary Powermat system delivers fast and efficient wireless charging for most portable electronic devices including iPods, iPhones, Blackberry, mobile phones, GPS and hand held gaming systems. There’s a Powermat bundle to suit everyone. Four variations of the Powermat Home & Office Mat and receiver will be available in Australia through Harvey Norman, JB HiFi, David Jones and selected Myer stores from 15 April 2010: Powermat Starter Kit, Powermat iPhone bundle, Powermat Blackberry Bold9000 bundle and Powermat iPod/iPhone bundle. All bundles allow you to charge up to three devices simultaneously and include a USB port for a fourth device. Smart RFID technology allows a ‘conversation’ between mat and devices. The mat transfers the exact amount power needed to charge your device and automatically switches off as soon as it is fully charged. Powermat technology charges as fast as the adaptors which are supplied with the devices. Powermat will retail at $199.95 (RRP) with additional receivers at $49.95 (RRP). Powermat is what we’ve all been craving – a simple, uncluttered way to recharge the household’s gadgets. Powermat Range Each mat comes with a custom adaptor with cord management; a USB port to charge an additional device; and charging activation/deactivation visual and audio confirmation. The Powermat Starter Kit is a flexible solution for multi device households which services all popular devices. It includes a Home & Office Powermat and Universal Powercube charging adapter with 9 tips to enable you to charge hundreds of different devices. Plug in just once and then simply drop and charge. Models supported: Motorola, Nokia, LG, Samsung, Sony/Ericsson, Blackberry, Palm, Nintendo – DS Lite & Dsi, Sony PSP, Gamin GPS, Tom Tom GPS, Kodak digital cameras (selected models), and Motorola, plantronics and Jabra headsets. The Powermat iPhone bundles the Powermat with an iPhone skin. Charge your iPhone without the tangle of wires – just slip on the skin and then simply place and charge. Models supported: iPhone 3G and 3GS (PMR-AIP1) The Powermat Blackberry for business professionals includes the Powermat and Blackberry Bold 9000 door receiver which replaces the factory battery door and allows your BlackBerry Bold 9000 to charge wirelessly on your Powermat. Models supported: Blackberry Bold 9000 And the Powermat iPod/iPhone bundle for all Apple iPod and iPhone users combines the home/office Powermat and universal iPod/iPhone dock, so you can charge all your docking Apple devices. Models supported: All docking iPods & iPhones Receiver Assortment Additional receivers can be purchased: iPhone 3G and iPod Touch Apple Universal dock for any docking iPod or iPhone. Blackberry battery door solutions to suit the Blackberry Bold 9000, Curve 8900, Pearl 8110 series and Curve 8300 series. The Universal Powercube with Mini USB and 8 interchangeable power tips allows you to charge LG, Samsung, NDS Lite, NDSi, PSP, Nokia (2mm), Sony Ericsson and micro USB devices. Nintendo DS Wrap options for charging Nintendo DS Lite or DSi For more information on Powermat(TM) or any other Simms product lines, please visit www.simms.com.au or call 1800 800 703. About Simms International Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, VMware, FileMaker, Roxio, Tucano, Motion Computing, Powertraveller and Western Digital. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. About Powermat(TM) Powermat is a complete solution for simultaneously delivering real time, wireless charging to multiple electronic devices, including iPods, iPhones, Blackberry, mobile phones, GPS and hand held gaming systems. Powermat Sales & Marketing offices are based in Commerce Township, Michigan, with Research & Development facilities in Neve Ilan, Israel. Powermat is operated by Ron Ferber and Ran Poliakine. Powermat in Australia and New Zealand is a division of Homedics Australia Pty Ltd For more information, please go to www.powermat.com. Powermat Australia http://www.powermat.com/pm_au For further information please contact: Susan Moore Simms International 0418 661138 Shuna Boyd BoydPR 02 9418 8100 Simms International to Distribute IronKey Secure USB Solutions 2010-01-20T03:40:00Z simms-international-to-distribution-ironkey-secure-usb-solutions IronKey, a leading provider of managed portable computer security solutions, and Simms International, a leading distributor and supplier of IT products and services to the corporate, reseller, system-integrator, retail and OEM markets, today announced that IronKey has appointed Simms as a distributor throughout Australia. “As mobility and security become increasing priorities for our customers, we are pleased to expand our mobile data security portfolio with the availability of the IronKey solutions,” said Danny Moore, Australian managing director, Simms. “In terms of data security, nobody encapsulates the entire concept by combining excellent aesthetics, hardware and software like IronKey.” IronKey provides a blend of world-class security expertise with product design that emphasises usability, simplicity, and accessibility. Its secure USB solutions deliver secure user authentication and unrivaled protection for mobile data. All user data on a secure IronKey device is encrypted with high-speed, military-grade hardware encryption. Its comprehensive feature set not only solves security challenges for mobile data, but also offers a solution to the privacy threats faced through Internet usage. Corporate and Security Specialist Resellers serving the financial, healthcare and local government markets will find IronKey to be an essential addition to their security offerings, as customers increasingly demand solutions for data loss prevention and regulatory compliance. “As a leading distributor of IT products, Simms is dedicated to offering only the best products and solutions in its select market categories,” said Stewart Fox, vice president of sales at IronKey. “Simms’ focus on providing industry-leading corporate offerings makes IronKey a natural addition to its portfolio, and its depth of relationships with channel partners in the Australian market will broaden our reach in this region. We are delighted to be the exclusive secure USB solution offered by Simms.” About IronKey: IronKey's award-winning products and services combine the world's most secure flash drive with the world's most powerful USB management software. IronKey's USB flash drives bring the power of authentication, encryption, identity management and privacy to government, businesses and consumers in 23 countries. IronKey's management software and associated services allow enterprises of all sizes, government agencies, the military, and other organizations to take back control of the mobile data that has been leaking out of their organizations due to the uncontrolled proliferation of USB drives. IronKey products are FIPS 140-2, Level 3 validated. With IronKey, organizations centrally administer, remotely manage, and enforce policies on thousands of devices located anywhere in the world. Thousands of customers use IronKey, including Fortune 500 companies, enterprise organizations in financial services, healthcare and legal markets, as well as government agencies, including FEMA, NATO and DHS. For more information, please visit www.IronKey.com. About Simms International: Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Its mission is to be the number one partner for its vendors in its chosen markets. Its vendors are category leading or have the potential to be and Simms offers exclusivity to each vendors each category it represents. For more information, please visit: http://www.simms.com.au # # # IronKey Contact: Heidi Rosenberg Nadel Phelan +1-831-440-2405 heidi@nadelphelan.com Simms Contact: Shuna Boyd BoydPR shuna@boydpr.com.au +61 2 9418 8100Belinda StevensMarketing Communications Manager, Simms International Pty LtdTel. +61 2 9026 3000 Simms International Signs Distribution Partnership with invisibleSHIELD 2010-01-19T03:24:00Z simms-international-signs-distribution-partnership-with-invisibleshield Simms International, the leading Apple distributor and supplier of IT products and services, has announced the latest addition to its product portfolio: invisibleSHIELD(TM), manufactured by ZAGG Inc. invisibleSHIELD is an ultra-tough, patented film for protecting electronic devices such as iPods, laptops, cell phones, digital cameras, PDAs and GPS systems. It is the first scratch protection solution of its kind on the market. Combining military-grade scratch protection with precision-cut designs, the invisibleSHIELD allows customers to use electronic devices without the fear of scratches or nicks, while maintaining the aesthetic look and feel of their mobile device. Danny Moore, Managing Director of Simms International, said: “The new addition of invisibleSHIELD to our product portfolio is a perfect complement to our Apple iPod and laptop business.” “invisibleSHIELD is the number one product in the field which entirely fits Simms’ determination to partner with category leading vendors,” he said. Paul Branagan, who represents invisibleSHIELD in Australia, said: “We are very excited about this relationship with Simms. They have such a good reputation, particularly within the Apple brand, so they are a great match for us. “Although invisibleSHIELD is perfect for a variety of brands, Apple is our number one priority.” Simms has identified opportunities for invisibleSHIELD across its customer set, in particular its top iPod and iPhone retailers. “We’re here to support Simms across their corporate and retail channels,” Branagan said. About Simms International Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Its mission is to be the number one partner for its vendors in its chosen markets. Its vendors are category leading or have the potential to be and Simms offers exclusivity to each vendor in each category it represents. For more information, please visit: http://www.simms.com.au About invisibleSHIELD(TM) The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold millions of units. Currently, invisibleSHIELD offers more than 4,000 precision pre-cut designs with a lifetime replacement warranty through invisibleSHIELD.com. For more product or investor information please visit the company's web site at www. invisibleSHIELD.com. For further information please contact: Belinda Stevens Simms International 02 9026 3141 Shuna Boyd BoydPR 02 9418 8100 Simms International Expands into NZ, Appoints Paul Johnston as MD 2010-01-11T00:03:00Z simms-international-opens-nz-office-headed-by-paul-johnston Simms International, a leading distributor and supplier of IT products and services to the corporate, reseller, system-integrator, retail and OEM markets, has expanded into the New Zealand marketplace. Simms is renowned for its high standards of service, commitment and focus. The opening of a New Zealand-based business, headed by the highly experienced Paul Johnston, provides an excellent opportunity for vendors to grow their New Zealand market share. This is the third business within the Simms Group, which started in the UK in 1990 and opened in Australia in 1995. Each operates independently and is responsible for developing its own vendor relationships. The New Zealand business will benefit from the Group’s expertise, infrastructure and systems as well as the shared vision to be the leading partner for its vendors in the local market. Based in Auckland, Simms International will be operational by mid-February under Managing Director, Paul Johnston, who started in his new role on 4 January 2010. Johnston, who is a shareholder and board member of the Simms business in New Zealand, said: “I am extremely excited to be involved in the expansion of Simms International into New Zealand. To grow a business from scratch; to build mutually beneficial, long term relationships with vendors and channel partners; and to develop our people are things I am passionate about.” With over 25 years of experience in the IT industry, Johnston sees great potential for the new venture explaining that: “Simms operates as an extension of its vendors and is constantly seeking innovative ways to create opportunities for channel partners.” His first tasks are to establish the office, start discussions with vendors and build the partner network. He will also be recruiting staff for Business Development, Sales, Customer Service and Sales Support roles. Johnston said: “Our initial focus will be to attract vendors that are looking for a partner who can provide a new focus for their products and help them grow their businesses, especially into the SMB and corporate sector. The goal is to help our vendors become the leading product in this market. “Our reseller network will have the backing of Simms’ sales, marketing and technical support, as well as logistics expertise, so they can take full advantage of every opportunity to sell our product range.” The Managing Director of Simms International in Australia, Danny Moore, welcomed Johnston saying: “Each Simms business has to succeed on its own and there is no-one in New Zealand more experienced and qualified to do this than Paul. We anticipate that some of our vendors here in Australia will be interested in having Simms looking after them in New Zealand, and vice versa.” About Simms International (www.simmsnz.co.nz – site launching soon) Simms International is a leading supplier of IT products and accessories to the corporate and retail channels. Simms was established in the UK in 1990, the Australian business opened in 1995 and the New Zealand company in 2010. Our mission is to be the number one partner for our vendors in our chosen markets. Our vendors have to be category leading or have the potential to be and we offer category exclusivity to the vendors we represent. For further information please contact: Paul Johnston Simms International +64 21 611 915 Shuna Boyd BoydPR +61 2 9418 8100 Simms Appointed Exclusive Australian Distributor for MoneyWorks Accounting Software 2009-06-10T14:00:00Z simms-appointed-exclusive-australian-distributor-for-moneyworks-accounting-software SGA Software, the newly-established Australian licensee for MoneyWorks accounting solutions, today announced Simms International as its sole distributor for the Australian market. Simms is a leading distributor and supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM markets. The strategic partnership between SGA and Simms will take the sales, marketing and distribution of the cross-platform MoneyWorks family of accounting software products to a new level in Australia, driving penetration among small and medium businesses on both Windows and Apple platforms. Simms will carry MoneyWorks as its exclusive accounting software solution for both Windows and Mac based businesses, providing sales, marketing, technical support and logistics expertise to help resellers take full advantage of opportunities to sell the MoneyWorks range. Developed by Auckland-based Cognito Software in 1992, MoneyWorks is a cross-platform, multi-user capable accounting solution with a low cost of ownership. Its fully customisable functionality enables users to track business metrics that help business owners drive profitability for both home office-based businesses to larger enterprises with more than 20 concurrent users. “This partnership will drive the expansion of the MoneyWorks’ installed base in Australia. We are building an on-the-ground, centralised and locally-based sales, marketing and distribution network drawing on Simms’ expertise and unmatched relationships and support services in retail, mass merchant and corporate sales channels,” said Dennis Shepard, Managing Director, SGA Software. “There is a significant opportunity to develop the market for a truly cross-platform accounting solution. Just as MoneyWorks is revolutionising accounting software for businesses, this initiative will revolutionise channel support for it and significantly enhance our ability to reach resellers and end users.” Simms International Managing Director Danny Moore welcomed SGA Software as a partner whose offerings have the potential to deliver significant growth for both organisations and their channel partners. “It is a natural fit with our objective of being the number one distribution partner for a select set of best-of-breed vendors who are, or have the potential to be, global leaders in their market niche. “MoneyWorks is a smart way to manage financial information and make informed decisions, and when you grow, it grows with you. We look forward to working with SGA and supporting these products to grow our businesses and those of our channel partners too.” About SGA Software Pty Ltd SGA Software is the newly established Australian Licensee for MoneyWorks, an integrated family of accounting solutions developed and published by Cognito Software out of Auckland, New Zealand. MoneyWorks products are best-in-class, customisable, cross-platform (Mac and PC) accounting software with multi-user capability and a low cost of ownership. SGA Software is the Australian marketing and sales company for MoneyWorks and the company’s core purpose is to increase the awareness of the tremendous value MoneyWorks delivers. Products within the MoneyWorks range are upwardly compatible, meeting the accounting needs of any growing company but also highly customisable, delivering dashboard-type metrics that help business owners drive productivity and growth. The name “SGA Software” is actually an acronym of the MoneyWorks tagline: “Seriously Good Accounting Software” and the Cognito Software founders have a vested interest in the company. About MoneyWorks First released in 1992 for Apple Mac computers, MoneyWorks has evolved into a powerful, cross-platform business management platform for small to medium business. MoneyWorks products are designed to inter-operate with other systems (such as FileMaker Pro, Excel, Access, Delphi), making MoneyWorks a natural accounting hub for larger, integrated systems. MoneyWorks products are now used by almost 25,000 organisations in over 60 countries. About Cognito Software Cognito Software is based in Auckland, New Zealand and launched the first MoneyWorks accounting system in February 1992. Designed from the ground-up to provide the best possible GST support for both data entry and GST reporting, MoneyWorks products are localised or self-localising for GST/VAT in Australia, New Zealand, Canada (including support for Provincial Sales Tax), U.S.A, Nepal, South Africa and the U.K. About Simms International Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, VMware, FileMaker, Roxio, Tucano, Motion Computing, Powertraveller and Western Digital. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. For further information please contact: Dennis Shepard SGA Software 04 3274 2722 Belinda Stevens Simms International 02 9026 3000 Shuna Boyd BoydPR 02 9418 8100 Motion Computing Appoints Simms as Distributor 2009-05-25T22:46:53Z motion-computing-appoints-simms-as-distributor Motion Computing, a leader in ultramobile computing and wireless communications, today announced its distribution agreement with Simms International, a leading distributor and supplier of IT products and services to the corporate, reseller, system-integrator, retail and OEM markets. The addition of Simms as an Australian wholesale representative for Motion Computing’s slate tablet PCs, including the J3400, F5, C5, LE1700 and peripherals, will further strengthen Motion’s sales base in Australia. Simms will work with its extensive network of resellers to reach vertical markets such as healthcare, field service and sales and government. Simms International Managing Director Danny Moore welcomed Motion Computing as a partner whose offerings are a significant addition to the existing Simms’ portfolio. “Motion Computing enjoys an outstanding reputation and we are proud to offer its slate tablet PCs and peripherals to our customers,” Moore said. “We will support these products with the same high standards of service, commitment and focus for which Simms is renowned.” Simms will offer its sales, marketing, technical support and logistics expertise to assist its resellers in taking full advantage of opportunities to sell Motion Computing products. This partnership reinforces Simms’ already strong position in the Corporate segment. “Our channel program is an integral component of our business model and vital to our continuing growth in the region,” said Brett Gross, Regional Manager, Australia and New Zealand for Motion Computing. “Our agreement with Simms International will allow us to more effectively broaden our outreach to both resellers and our target markets.” About Motion Computing Motion Computing is a mobile computing and wireless communications leader, combining world-class innovation and industry experience so professionals in vertical industries such as healthcare, field sales and service and government can use computing technology in new ways and places. The company’s enhanced line of tablet PCs, mobile clinical assistants and accessories are designed to increase productivity for on-the-go users while providing portability, security, power and versatility. Motion combines those products with services and unique vertical market knowledge to deliver complete solutions – platforms, peripherals, services and wireless – customized for the needs of a particular industry. For more information, visit www.motioncomputing.com.au. About Simms International Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, VMware, FileMaker, Roxio, Tucano, Motion Computing and Western Digital. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. For further information please contact: Susan Moore Simms International 02 9026 3000 Shuna Boyd BoydPR 02 9418 8100 Lynne Peterson Motion Computing 1300 654 978 Simms International becomes national distributor for Quark 2009-01-29T01:02:00Z simms-international-becomes-national-distributor-for-quark Sydney, 29 January 2008 – Desktop publishing solutions provider Quark has appointed Simms International, a leading Apple distributor and supplier of IT products and services to the retail, reseller, system-integrator, distribution and OEM markets, as a national distributor for the QuarkXPress 8 suite of industry standard page-layout and design software. The appointment reflects Quark’s commitment to revitalizing its business with greater focus on supporting resellers and end users in the Australian market, with Simms to provide its resellers with sales, marketing, technical support, and logistics expertise to maximize sales opportunities for Quark products. Quark Regional Business Director Alex Nemeth said the partnership with Simms would allow it to reinvigorate its growing business by providing greater service and support for resellers and customers. “Quark is very focused on revitalizing our brand, product and business in Australia. We are growing at a global level and starting to kick goals at a local level. We continue to invest in product development and in recent months released and started to ship QuarkXPress 8,” Mr. Nemeth said. “With the quality product in place to revolutionise publishing again, the question became, ‘How do we provide more service to our resellers and empower, support and reconnect with our customers?’ “We spent a lot of time looking at distributors and Simms quickly emerged as an ideal partner with a lot of synergies in regard to our technologies, product offerings and how we both work. “The partnership is not only good for the two companies, it is also very beneficial for our resellers. Our goal is to provide better service and support to our end users and this partnership gives us a great opportunity to achieve that.” Simms International Managing Director Danny Moore welcomed Quark as a partner whose offerings and target markets complemented the existing Simms’ portfolio, in particular its market-leading Apple distribution business. “The addition of Quark strengthens the Simms partner line-up. It is a long-established brand with a strong tradition as an innovator in desktop publishing, particularly among the Apple community,” Mr. Moore said. “Quark has been an industry leader before, and it now has the product, renewed focus and commitment to service and support to be an industry leader again. Simms is motivated to help Quark grow its sales and regain its leadership position in the desktop publishing market.” About Quark Quark Inc. (www.quark.com) provides desktop publishing and dynamic publishing software that help customers design and publish richly designed communications across a broad spectrum of media. Two decades ago, our flagship product — QuarkXPress — changed the course of traditional publishing. Today, not only does QuarkXPress continue to innovate in the desktop publishing market — now Quark is revolutionizing publishing again with Quark Dynamic Publishing Solution, helping customers cost-effectively meet enterprise-scale publishing challenges by extending the benefits of advanced technologies across the publishing process. Denver-based Quark Inc. is privately held. Quark, the Quark logo and QuarkXPress are trademarks or registered trademarks of Quark, Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. About Simms International Simms International is a leading supplier of IT products and accessories to the corporate, Apple, and retail channels for vendors such as Apple, Kingston, Linksys by Cisco, Bose, Elgato, Fuji, STM, VMware, Filemaker, Roxio, and Western Digital. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets it apart. Simms sees itself as an extension of its vendors, constantly seeking innovative ways to develop the market and create more opportunities for its channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. For further information please contact: Belinda Stevens Simms International 02 9026 3141 Shuna Boyd BoydPR 02 9418 8100 Simms Appoints Marlene Gant as Retail Director 2008-02-13T19:00:00Z simms-appoints-marlene-gant-as-retail-director Simms International Secures Marlene Gant as Retail Director Specialist supplier of premium IT products and services, Simms International has appointed retail distribution expert, Marlene Gant, as its new Retail Director with responsibility for an expanded Retail Division. Ms Gant, who is highly respected in the Australian ICT retail channel after working in senior management roles for Tech Pacific and Ingram Micro for the last 10 years, will join Simms on Wednesday 20 February 2008. Previously Director, Consumer Channel at Ingram Micro, which she grew into the largest retail distributor in Australia, Ms Gant has a proven track record for outstanding leadership, driving business growth and profitability. Managing Director, Danny Moore, said Simms will benefit enormously from Marlene’s extensive experience, passion, professionalism and relationship management skills. “We are delighted to have attracted someone of Marlene’s calibre to head up our retail operation and really drive our vision to revolutionise the way the retail channel is supported in Australia,” he said. “Her decision to join Simms is a tremendous endorsement of our strength and positioning within the market, and our potential for future growth.” Ms Gant is making a long-term commitment to Simms. She will become a shareholder of the company and will take a seat on the Board later this year. Mr Moore said Marlene shares his vision to deliver deep value for vendors and retail partners by applying innovative systems and processes to boost sales while minimising risk. Building on Our Strengths “At Simms, we’ve always been committed to making ourselves an integral part of our vendors’ and customers’ business, helping them grow by investing in outstanding systems, service and support. With Marlene’s expert guidance, we plan to take our service capabilities to the next level, building further on the strong retail presence we achieved as a result of our acquisition of K H Distribution back in 2006 and expanding our presence in other strategic markets. “We will continue our absolute focus on a narrow set of vendors who are the global leaders in their market niche and for whom we are their major distribution partner in this region, including high profile brands like Apple, Kingston, Bose, Elgato and FileMaker,” he said. Ms Gant is enthusiastic about the potential for Simms to set new standards in retail distribution by applying innovative systems and processes to add value for both vendors and retailers. “Simms is already the leading IT distributor in the Apple market, supporting a select group of best-of-breed vendors with unsurpassed distribution and retail management services. I’ve been aware for some time that Australian retailers are looking for partners who are willing to make a meaningful contribution to their business by delivering not only cost-effective supply chain solutions and processes, but also initiatives that maximise sell through and minimise risk for both vendors and retailers. “There is a tremendous opportunity to engage with the retail channel in a new way and Simms has the vision, commitment and strategic vendor relationships to really capitalise on this demand shift and to be the first to deliver what the market needs,” Ms Gant said. Kate Calvert, who has been instrumental in growing Simms’ retail business to its current size, moves into the position of National Sales Manager, Retail and will be working alongside Marlene to implement the new strategies. ENDS About Simms International Simms International is a specialist supplier of IT products and services to the reseller, retail, distribution and system integrator channels. Established in 1995 in Sydney, Simms International Australia is also represented in Melbourne, Brisbane and Perth. Simms International has been a worldwide partner of Kingston Technology since 1990, and is the manufacturer’s longest serving specialist distributor. Simms is an Authorised Apple Distributor and Gold Service Provider, and maintains strong relationships with other pre-eminent vendors. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. For further information please contact: Linda Bowe Simms International 02 9026 3141 Shuna Boyd BoydPR 02 9418 8100 Simms International partners with Olympus Imaging to build corporate market for xD memory card range 2006-10-04T12:13:00Z simms-international-partners-with-olympus-imaging-to-build-corporate-market-for-xd-memory-card-range Specialist supplier of IT components and accessories Simms International has been appointed by Olympus Imaging Australia to build a corporate market for its xD picture memory card family. Simms will leverage its combined expertise in both the corporate reseller and memory markets to proactively create opportunities for the xD range, Simms International Managing Director Danny Moore said. Simms reputation has been built on partnering with pre-eminent vendors like Olympus to develop markets for quality products. The strength and breadth of our relationships in the corporate reseller market will enable us to broaden the market for the Olympus xD lineup and deliver new sales opportunities to our resellers, Mr Moore said. As a memory specialist, Simms also has the product knowledge to provide corporate resellers with a wide range of specialist support services, including technical, sales and product management, as we create a brand presence in the corporate market for the xD range. Olympus Imagings choice of partner was based on Simms corporate reseller strengths, according to Olympus Imaging Australia Product Manager Austin Kazami. The xD range has had great success in the consumer market. We now want to build on that by taking it into the corporate arena. With Simms as our partner, our xD cards will gain a much wider distribution as we take its unique features such as the Panorama, 3D and art effect functions to a new corporate audience, Mr Kazami said. The Olympus xD Picture Card features very large capacities in one of the smallest memory formats available today. It features rapid data transfer speeds, is ultra-compact and fully compatible with all xD picture card devices. Olympus is currently the most successful xD card manufacturer in the Australian market, boasting a 67% market share in the xD category, which independently occupies over 13% of the digital media space. (GfK Research, June 2006). About Simms International Simms International is a specialist supplier of IT components and accessories to the reseller, system integrator, sub-distribution and retail channels. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms International has been the Master Distributor for Kingston Technology since 1998 and maintains strong relationships with other pre-eminent vendors. Simms commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au. Simms International acquires K H Distribution to drive reseller and retail channel growth 2006-08-25T17:11:00Z simms-international-acquires-k-h-distribution-to-drive-reseller-and-retail-channel-growth Specialist IT components and accessories supplier Simms International Pty Ltd has acquired major distributor of Apple products and accessories, K H Distribution Pty Ltd, creating a business with the financial stability and clout to invest for further growth in the reseller and retail channels. Sydney-based Simms is a specialist supplier to the reseller, system integrator, sub-distribution and retail channels for vendors including Kingston Technology, the world~s largest independent memory manufacturer, as well as Sony, FujiFilm and STM Bags. Brisbane-based K H Distribution was established 10 years ago by husband and wife team Keith and Aine Rice. Like Simms, it has grown well over the past three years, particularly on the back of the phenomenal success of the Apple iPod. ~Over the past five years, Simms has enjoyed significant growth. We have a strong balance sheet, a product set from pre-eminent vendors, backed by quality infrastructure, systems, processes, people and customers. It is now time to take the business to another level and this acquisition delivers that,~ Simms International Managing Director Danny Moore said. ~The combined organisation is much stronger financially, and in a better position to fund further growth, offer new products and develop more opportunities for Simms, K H and Apple Computer.~ The deal brings together two complementary businesses with a similar focus and approach to business, Mr Moore added. ~It is a great meeting of similar cultures and very focused organisations. Both K H and Simms have been around for 10 years. We have both developed markets for our vendors and supported them with marketing, technical support and other services. K H, like Simms, is totally focused on its product set and the acquisition gives us a very strong retail presence which was a key part of our growth strategy,~ Mr Moore said. ~Simms was born in the Apple channel, selling memory for Apple personal computers in 1995. Apple~s founding MD in Australia David Strong is Chairman of the Simms~ Board and we are currently selling into the Apple channel. ~For Simms, the acquisition creates an opportunity to expand the premium product set we offer our reseller customers. Access to quality products from a respected and innovative vendor like Apple, backed by the specialist expertise K H brings in that area, opens another avenue through which we can support our customers~ business growth,~ Mr Moore continued. K H Distribution founders Keith and Aine Rice will continue to work in the business for six months while the transition to Simms is implemented. The merged business will have a combined staff of about 50. K H will continue to operate under the K H name until the businesses are formally brought together at a later date, Mr Moore explained. ~For the first six months it~s critical we build depth of understanding of the business. We understand the Apple channel is unique. K H distribution has done a very good job, so we are going to spend time learning more about what they have done successfully, and then complement it with the strengths we bring to enhance the business overall,~ Mr Moore said. ~It is business as usual for our customers, channel partners and staff while we ensure both businesses are ready to merge. We are not in a hurry ~ we are going to do this right.~ The marriage with Simms was a very positive outcome that would enable K H to continue its rapid growth path under the Simms banner, K H~s Keith Rice explained. ~We have been growing more than 60% year on year for the past two years. We reached the position where it was becoming difficult to fund such rapid growth,~ he said. ~Simms brings to the equation much stronger cash flow and capital management. It has the infrastructure and resources in place to support that growth. This is a major plus for the company and it~s just what was needed for that growth to continue. ~We are both very vendor focused and that has always stood us in good stead. Both organisations win business by going beyond distribution to provide service and support. ~From a personal perspective, Aine and I were also looking to retire,~ 57-year-old Mr Rice added. ~However, we would not have sold the business to just anybody because we spent 10 years building it from scratch with a credit card and a $5000 credit limit. This is a really strong relationship and we have a lot of confidence in Simms~ ability to take both businesses to new heights.~ K H staff based in NSW will share Simms~ Sydney office, while the small number of Simms staff in Queensland and Victoria will move into the K H offices in those states. About Simms International Simms International is a specialist supplier of IT components and accessories to the reseller, system integrator, sub-distribution and retail channels. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane, Adelaide and Perth. Simms International has been the Master Distributor for Kingston Technology since 1998 and maintains strong relationships with other pre-eminent vendors. Simms~ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au.