The PRWIRE Press Releases https:// 2005-02-18T14:40:00Z Microsoft Announces Power Cord Replacement for Xbox 2005-02-18T14:40:00Z microsoft-announces-power-cord-replacement-for-xbox As a precautionary measure and out of concern for consumer safety, Microsoft Corp. today announced that it will voluntarily replace the power cords on 14.1 million Xbox consoles worldwide. The replacement power cords are designed to protect consumers and their Xbox consoles from rare electrical component failures that can pose a fire hazard. Fewer than one in 10,000 consoles have experienced these component failures, and, in almost all instances, any damage caused by these failures was contained within the console itself or limited to the tip of the power cord at the back of the console. However, in 30 consoles worldwide, these failures are reported to have caused minor injury or minor property damage. In seven instances, customers reported sustaining a minor burn to their hand. In 23 instances, customers reported smoke damage, or minor damage to a carpet or entertainment centre. In all regions except Continental Europe, Xbox consoles manufactured before Oct. 23, 2003, require a replacement power cord. In Continental Europe, consoles manufactured before Jan. 13, 2004, require a replacement power cord. This is a preventative step were choosing to take despite the rarity of these incidents, said Robbie Bach, senior vice president of the Home & Entertainment Division at Microsoft. We regret the inconvenience, but believe offering consumers a free replacement is the responsible thing to do. To order a replacement cord, consumers should go to http://www.xbox.com and click on the Power Cord Replacement for Xbox link. Replacement cords will arrive two to four weeks after the order is placed. While waiting for the new cord to arrive, consumers should turn off their Xbox consoles when not in use. Not all replacement cords that Microsoft supplies to program participants will look the same. The type of cord shipped will depend on the date the console was manufactured and the country in which it is used. Founded in 1975, Microsoft (Nasdaq MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Halo 2 Midnight Launch Hits Melbourne 2004-11-04T19:46:00Z halo-2-midnight-launch-hits-melbourne Huge demand for the years most anticipated games launch - Halo 2 - means revellers must RSVP at halo2.com.au in order to gain entry to the instore performances at midnight by 28 Days and Eran James. The midnight performances are the culmination of a night bursting with activities for Halo 2 fans, with revellers invited to come down to Little Bourke Street on Monday 8th from 9pm, to witness a carnivale of street entertainment to celebrate the games launch. MCd by Radio Novas DJs Michelle and Tim, guests will be treated to a stellar line-up of great entertainment including break-dancing and fire-eating performances, interviews with 28 Days and Eran James as well as appearances and celebrity challenges with local personalities such as Aaron Hamill and Matt Maguire from St Kilda, Damian Cupido and Ricky Dyson from Essendon, as well as Corey Layton (Nova), and singer Rob Millsy Mills. The Radio Nova Ambos will also host crowd competitions throughout the night with cool Xbox gear anyone can win. The event will cater for those in for the long haul, with free entertainment and refreshments provided right up until the midnight madness when the first 100 purchasers of Halo 2 will receive a special Halo 2 pack including CDs with tracks by 28 Days and Eran James, a Halo 2 backpack filled with limited edition merchandise. In addition, listeners can tune in each day from November 1 to Nova 100 for a chance to win exclusive prizes including tickets to kick back with the Xbox celebrity ambassadors in the lounge area. On November 9 the wait is over. Xbox disproves the terrible twos 2004-03-30T17:18:00Z xbox-disproves-the-terrible-twos Right across the country, Xbox owners have celebrated the second birthday of their favourite interactive entertainment console. Since launch the Xbox has grown to the point where it now consistently secures 40% of the weekly next generation console sales*. To celebrate its second birthday, Xbox has cut the price of its console from $299 to $249. This market leading price drop now prices the Xbox console $50 less than its major competitor. According to David McLean, regional director Microsoft Home Entertainment Division Australia and New Zealand, the Xbox price drop is designed to capture an even greater market share against the consoles competitors. We are making a clear statement here we mean business in Australia. The positive response to the Xbox in this market shows Australians love the console. We want to ensure price is not the obstacle to the ultimate Xbox experience, said McLean. Since launch over 340 Xbox games have been launched translating into 2.2 million games sales since launch or an average of 3,150 game sales every day*. To date there has been well in excess of 400,000 Xbox consoles sold in Australia and a total of $300 million dollars generated in retail sales.* According to David McLean, regional director Microsoft Home Entertainment Division Australia and New Zealand, the brands rapid success is due to the fact that the Xbox is more than just a console; its an entertainment unit that the whole family can use. The Xbox, while primarily a games console, has always had something for everyone in the family, says McLean. It can facilitate so many forms of entertainment in the living room, from playing video games, to DVD movies and CDs through to karaoke and allowing users to connect online to people around the corner or across the globe through Xbox Live. The console is not the only Xbox product that will receive a price drop other price drops include: Xbox Halo Elite Force Pack $299 reduced from $349 Xbox Music Mixer $49.95 reduced from $79.95 Project Gotham Racing 2 $69.95 reduced from $99.95 Amped 2 - $49.95 reduced from $69.95 Counter Strike $49.95 reduced from $69.95 Figures courtesy of GfK Marketing Services For further information please contact: Matthew Gain or Alexandra Kelly Pulse Communications 02 9904 3063 hed@pulsecom.com.au About Xbox Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, its good to play together, captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Xbox disproves the terrible twos 2004-03-30T08:22:00Z xbox-disproves-the-terrible-twos-1 Right across the country, Xbox owners have celebrated the second birthday of their favourite interactive entertainment console. Since launch the Xbox has grown to the point where it now consistently secures 40% of the weekly next generation console sales*. To celebrate its second birthday, Xbox has cut the price of its console from $299 to $249. This market leading price drop now prices the Xbox console $50 less than its major competitor. According to David McLean, regional director Microsoft Home Entertainment Division Australia and New Zealand, the Xbox price drop is designed to capture an even greater market share against the consoles competitors. We are making a clear statement here we mean business in Australia. The positive response to the Xbox in this market shows Australians love the console. We want to ensure price is not the obstacle to the ultimate Xbox experience, said McLean. Since launch over 340 Xbox games have been launched translating into 2.2 million games sales since launch or an average of 3,150 game sales every day*. To date there has been well in excess of 400,000 Xbox consoles sold in Australia and a total of $300 million dollars generated in retail sales.* According to David McLean, regional director Microsoft Home Entertainment Division Australia and New Zealand, the brands rapid success is due to the fact that the Xbox is more than just a console; its an entertainment unit that the whole family can use. The Xbox, while primarily a games console, has always had something for everyone in the family, says McLean. It can facilitate so many forms of entertainment in the living room, from playing video games, to DVD movies and CDs through to karaoke and allowing users to connect online to people around the corner or across the globe through Xbox Live. The console is not the only Xbox product that will receive a price drop other price drops include: Xbox Halo Elite Force Pack $299 reduced from $349 Xbox Music Mixer $49.95 reduced from $79.95 Project Gotham Racing 2 $69.95 reduced from $99.95 Amped 2 - $49.95 reduced from $69.95 Counter Strike $49.95 reduced from $69.95 SYDNEY ROOSTERS CLASH WITH XBOX FANS 2004-01-30T18:08:00Z sydney-roosters-clash-with-xbox-fans NRLs favourite stars, the Sydney Roosters were out in full force last night at Westfield Eastgardens promoting the Xbox Westfield Tour. Craig Wing, Adrian Morley, and Peter Cusack were swamped by NRL fans and shoppers keen for a match on the top Xbox games. Craig Wing will make another appearance this Saturday 31st January alongside Justin Hodges at Westfield Eastgardens centre stage from 12pm 1pm. The Xbox Westfield Experience is an Australian first, bringing the latest in interactive entertainment including the online gaming service, Xbox Live, to the masses in a public space. The high tech set-up also includes a huge state of the art Dynascan 360 degree screen which is the only one of its kind in the Southern Hemisphere, maximising the visual impact of the areas display. Xbox Grows Console Market While Competitors Decline 2004-01-16T20:04:00Z xbox-grows-console-market-while-competitors-decline Xbox drove the market growth* of 2% during this period, as the only console brand to record growth. From July 1st to December 31st 2003, Xbox grew year on year by 10% while PS2 declined 1% and GameCube declined by 5%*. This expansion of the Xbox presence was reflected in a surge in market share during the key Christmas months, where Xbox snapped up almost 40% of the market. During November and December, Xbox recorded a very solid 37% and 39% market share respectively.* Figures just released** show the share has again jumped to 44%, with Sony PS2 now holding 51% of the market, and Nintendo GameCube a mere 5%.* This promising start to 2004 follows on from an impressive Christmas retail period for Xbox, which saw close to 115,000 units sold, with many retailers struggling to keep up with consumer demand.*** "Sales for Xbox were particularly strong this Christmas," says Peter Geer, Senior Buyer for Myer, Grace Bros and Megamart. "We had anticipated this consumer rush, so thankfully we were still able to meet this high demand". According to Xbox regional manager David McLean, the strong Xbox market share reflects the brand's growing kudos among consumers. "With less than two years in this market, these latest figures reflect how far we've come," says McLean. "This consumer confidence shows the strength of our product offerings which have positioned Xbox as an entertainment unit with something for everyone." Now with over 300 games available for Xbox, the strength and diversity of the Xbox Christmas line-up has also been a crucial factor in driving this market success. Some of the best sellers this Christmas included: Need for Speed Underground, Rugby League, Lord of the Rings(tm) Return of the King(tm), The Simpsons Hit & Run(tm), Disney Pixar's Finding Nemo, V8 Supercars Race Driver (Live) and Crash Bandicoot(tm) The Wrath of Cortex. Several games from Microsoft Games Studios were also amongst the best sellers, including Project Gotham Racing 2, Top Spin, Crimson Skies and Counter Strike. "We have such strong games that appeal to so many different ages and tastes - from Music Mixer which allows you to turn the console into a karaoke machine through to Top Spin which lets you step onto centre court as our very own Lleyton Hewitt" says McLean. Additionally, the appeal of the online gaming service Xbox Live which has so far outsold its competitor's offering in Australia*, has also helped to steer this growth, with Xbox predicting that by June 2004, the service's member base will have more than doubled to over one million users worldwide. "2004 will bring us a host of new developments for consumers, so we're confident this year will again be a huge year for Xbox," adds McLean. ends Top 10 Xmas Gifts for Adults 2003-12-19T15:14:00Z top-10-xmas-gifts-for-adults Despite our best intentions, buying presents for the adults in our lives is more often than not left to the last frantic minute in the silly season and done well after the kids have been sorted out. If youre hyperventilating at the thought of only 5 days left for shopping, Myer Grace Bros comes to the rescue and relieves the stress with the definitive list of the best gifts out there to make the search less painful this year. 1. The Beast Entertainment Pack $338.00 Jam packed with goodies, The Beast is the ultimate Xmas bundle brimming with entertainment options for the entire family. It contains an Xbox console and controller, an additional limited edition second controller to make it easier to play together with friends, two great games, a DVD remote control so you can watch all your favourite movies, as well as an introductory two month trial of the new online gaming service, Xbox Live so you can play you favourite games and chat with people on the other side of the world! 2.Chicago DVD $22.00 Winner of six Academy Awards (2002) Chicago is the dazzling, foot stomping, critically acclaimed film set in a world of criminal gals doing and getting what they want and all that jazz. 3. Xbox Music Mixer $79.95 You simply cannot escape the karaoke craze that is sweeping the country right now. Xbox Music Mixer lets you take to the karaoke stage either by choosing from over a dozen provided tracks or by utilising the Music Mixers digital lyric stripping technology which can temporarily strip the lyrics off your favourite CD. If Karaoke isnt your thing, create customised soundtracks and 3D visuals, digitally enhance and personally mix soundtracks as well as produce personalised photo slide shows using the Music Mixer which transforms your games console into a truly interactive music entertainment system. 4. Wine Appreciation Kit $59.95 With ten wine training aromas to educate your nose, the kit has everything you need to evaluate the quality and character of wines so that you too will know the secrets of sophisticated wine appreciation. In red and white wine sets. 5. Country Road Mosaic gift boxed towel set $74.95 Exclusive to Myer Grace Bros, the set comprises two bath towels and a hand towel in white, calico, sepia brown, pale pistachio or river. 6. Pedrini Martini Cocktail Shaker $95.00 Shaken not stirred? Delight a friend with this made in Italy, stainless steel Pedrini Martini cocktail shaker for those entertaining summer evenings. 7. Filofax Cross from $159.00 The lovely stitched detail and quartered styling of the Filofax Cross range in smooth Italian leather is a classic gift for she who likes to be organised. In black, natural, tan, cherry and chocolate. A5 $349, Personal $199; Pocket $179; Mini $159. In selected stores. 8. Still by Jennifer Lopez Eau de Parfum 100ml $125.00 The new fragrance by Jennifer Lopez is characterised by sophistication, glamour and ambition. Exclusive to Myer Grace Bros. 9. Armani AR0115 Watch $545.00 This stylish watch befits the wrist of any well-dressed man. With a silver metal bracelet and rectangular face, it exemplifies class, luxury and panache. At selected stores. 10. Modern Classics 2 by Donna Hay $36.95 Following hot on the heels of Modern Classics 1, the new edition features delectable recipes to delight the family. Featuring baked treats, the book brings old favourites into the 21st century and combines them with present day classics such as tiramisu and crme brulee. MEDIA ALERT: PHOTO OPPORTUNITY 2003-12-12T04:29:00Z media-alert-photo-opportunity WHO: Star NRL players Luke Ricketson from the Sydney Roosters and Rhys Wesser from the Penrith Panthers WHAT: The official kick-off of the NRL Rugby League video game which has recorded a worldwide record for pre-sales at Electronics Boutique, Eastgardens Westfield WHEN: Friday 12th December 2003 - 12.00pm for a 12.10pm photo opportunity WHERE: Electronics Boutique Shop 321, Eastgardens Westfield 152 Bunnerong Rd (Cnr Wentworth Ave and Bunnerong Rd) Eastgardens, Sydney, NSW Xbox tops the Xmas Most Wanted 2003-12-09T19:29:00Z xbox-tops-the-xmas-most-wanted Christmas shoppers across Australia are choosing the Xbox as their console of choice for home entertainment, as retailers are facing the prospect of running out of the Xbox retail bundle The Beast Entertainment Pack, three weeks short of the last shopping day. Not only has The Beast Entertainment Pack from Xbox topped the console sales chart,* Xbox has also recorded its highest market share for 2003, reaching an amazing 40% of the next generation console market during the last week of November.** Xboxs Christmas bundle, The Beast Entertainment Pack, has already sold in excess of 35,000 units in less than one month on sale.** If the strong sales trends continue retailers are likely to sell out of the bundle before the end of the Christmas buying period. Consumers are buying up early this year, and are spending up big with entertainment bundles like The Beast, says Target senior buyer, Scott White. Its been quite phenomenal to have this massive spend so early on, were expecting big things for December as a consequence. Consumer buying habits during the months of November and December are traditionally used by trend analysts to indicate what is hot for Christmas, and for the last two years the video games industry has experienced an incredible upsurge in sales during this period. Last year the Christmas retail period alone accounted for approximately 36%** of the estimated $816 million spent by Australians in the sector.*** Sales of the Beast Pack have exceeded expectations and initial indications point towards us surpassing our record breaking sales during the same time last year, said David McLean, regional manager Xbox. The Beast with its second controller, two games and DVD remote is the ideal entertainment pack for the whole family to play together and is proving to be one of the home entertainment sectors hot buys for Christmas. The Beast Entertainment Pack is available from leading retail outlets for RRP $369 while stocks last. *The Xbox Beast Entertainment Pack topped the hardware console charts for the week commencing 24 November 2003. Figures provided by GfK Marketing Services. ** Figures provided by GfK Marketing Services. *** Annual spend estimate based on extrapolation of GfK Marketing Services figure. About Xbox Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, its good to play together, captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Xbox Blows Away the Opposition 2003-12-04T16:06:00Z xbox-blows-away-the-opposition According to industry analysts GfK Marketing Australia, Xbox Live kits have outsold its competitors online offering after their respective first full month of sales. Launched on October 8, Xbox Live was the first online console gaming arena available to Australians and has so far proven to be the most popular choice among consumers. To date, actual unit sales of the Xbox Live Kit have exceeded its competitors offering, and when compared per capita based on cumulative console sales, the uptake of the Xbox Live service is more than double. As the statistics show, Xbox gamers are eagerly embracing this new technology because the Live service makes gaming more sociable than ever before, as youre communicating in real-time, says Xbox regional manager, David McLean. Xbox Live offers a raft of unique features to give consumers an unprecedented online gaming experience. Gamers can compete against the rest of the world, meet with friends and talk in real time. From being able to pick up your Xbox messages through your PC or mobile, through to only needing to sign up once with your individual GamerTag, Xbox Live has been designed with consumer needs in mind. Xbox has also outshone its competitors in terms of its breadth of games on offer. At launch there were over 20 Live enabled games, and 50 are scheduled by Christmas. According to Xbox, consumer demand in the Australian market is indicative of a strong worldwide uptake of the Live service. The Xbox Live community is now well over half a million strong globally and a recent survey found 96 percent of subscribers would recommend the service to a friend*, says McLean. Major national retailers say consumer demand for the service has been strong. Demand for Xbox Live starter packs has been considerable, says Steve Wilson, managing director Electronics Boutique Australia. We havent been able to keep boxes on the shelves and are already experiencing increased demand for Xbox Live enabled games. - ends - * US Xbox Live Customer Satisfaction Survey, (northern hemisphere summer 2003) For Further information, please contact: About Xbox Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, its good to play together, captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Interactive Entertainment Industry Gears Up for Xmas Boom 2003-11-06T20:54:00Z interactive-entertainment-industry-gears-up-for-xmas-boom Following on from a bumper Christmas retail period last year, Australias interactive entertainment industry is gearing up for record sales yet again during the Christmas period and holiday season 2003. Between January and October 2002, Australian consumers spent on average $12.6 million* per week on the interactive entertainment industry. During November and December alone, this figure almost tripled to a staggering $32.2 million* spent each week. 40%* of all video gaming console sales in Australia were also made during the key retail months of November and December 2002. Sales of Xboxs next generation console unit alone jumped a massive 303%* and 483%* respectively during these two months on the figures for October. Sales of the Xbox console for November and December 2002 totalled a massive 95,363 units*, representing the most successful first Xmas unit sales by any next generation console launched within Australia. In preparation for this traditional Christmas retail rush, Xbox has unleashed The Beast Entertainment Pack early to cope with these expected demands with the bundle going on sale today. Available at the RRP of $369, The Beast Pack constitutes a saving of over $200. Xbox is predicting its strong Christmas offering will make Xbox the console of choice in home entertainment purchases this year. Some of the features which broaden the consoles appeal to the wider market include: DVD movie and CD playing capability, access to Australias first unified online gaming service Xbox Live**, the Xbox Music Mixer**, as well as 300 games scheduled to be on shelf by Xmas. People are now demanding more than just a games console, theyre after a digital entertainment lifestyle choice, says Richard Hirst, marketing manager, Xbox Australia. You can watch your favourite DVD movies, listen to your favourite music, have fun with karaoke with our Music Mixer or play games - in your home or online with people across the other side of the world. We also have an amazing array of games which suit all tastes, so were confident that The Beast is going to be a big buy for families wanting to make their console an entertainment option for the whole family. Retailers also expect another bumper year in Christmas sales for the interactive entertainment industry. With the launch of the online console services and so much activity in the interactive entertainment world right now, were predicting this is going to be a boom area of our sales for the Xmas period, says Peter Geer, Senior Buyer, Consoles and PC Software, Myer Grace Bros. Last year special retail bundles were a hit with consumers and we expect this year to be no different. Xboxs Beast Entertainment pack and other Xbox products are available now from selected retailers across Australia. - ends - * Sourced from GfK Marketing Services Australia ** Separate purchase required About Xbox Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deliver an exhilarating entertainment experience. Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. XBOX surges ahead 2003-10-23T14:48:00Z xbox-surges-ahead Xbox is shaking up the Australian games industry by snapping up 32% of the next generation console market share during September, according to figures recently released by GfK Marketing Services Australia. Sales of Xbox have grown 12% in the last financial quarter (July 1 September 30) compared to the same time last year, while Sonys Playstation 2 and Nintendos Gamecube have plunged by 8% and 15% respectively. Xboxs explosive growth is also demonstrated in its games sales which have experienced growth far beyond their competitors in the last financial quarter. Xbox has experienced a staggering 154% increase in software sales compared to the same quarter in 2002. Were definitely on a roll, says Xbox regional manager, David McLean. With the launch of Xbox Live, exclusive games titles, Music Mixer and the Christmas retail pack The Beast, Xbox is clearly the console of choice and will continue to be so over the holiday retail season. Xboxs online gaming service Xbox Live has also reportedly achieved strong sales results in its first three weeks since launch with starter kits literally flying out the door, according to some retail outlets. The reaction has been strong to Live, says National Manager, Computers and Communications, Harvey Norman, Rod Orrock. Consumers have really jumped on board with this service, and its been hard to keep up with demand. The Xbox Live service will be a key aspect in Xboxs sales drive over the next few months. As the first console based online video gaming service to hit the Australian market, Xbox Live provides a unified gaming arena, where players can compete against the rest of the world, meet with friends, talk in real-time, and choose from a huge range of games at launch 20 titles were Live-enabled with 50 expected by Christmas. Xbox also expects this strong retail response to continue due to its diverse line up of games, with 300 games on shelf scheduled by Christmas. Consumer demand is also expected to be aided by a range of exclusive titles featuring Australian content including Project Gotham Racing 2, Top Spin and Amped 2. Australians have really jumped on board with Xbox and increasingly, were catering to the entire family. With Live weve seen the Xbox transformed into the complete interactive home entertainment unit, so were confident this recent rise in consumer demand for Xbox is just the beginning, adds McLean. -ends- About Xbox Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deliver an exhilarating entertainment experience. Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Xbox Live goes live! 2003-10-08T18:55:00Z xbox-live-goes-live Xbox Australia today flicks the switch on Xbox Live, leading the future of home entertainment with the video gaming equivalent of the worlds best theme park. Picture a unified gaming arena, where players can go from game to game, meet with friends, chat with real voice, and stay as long as they want. Xbox Live lets you chat with real voice the minute your system is fired up, easily track down your friends in any game, or find new gamers to take you on. With over 20 games ready for launch, and 50 scheduled for launch before Christmas, Xbox is leading the way for online console video gaming. Today is an exciting day for us. Xbox Live has turned the Xbox into the first truly interactive home entertainment system, says Alan Bowman, general manager Xbox Asia Pacific. Its a killer application for broadband that is simple and allows you to share time with friends and an instant community without the constraints of borders. Joining the half a million strong Live community is as simple as purchasing an Xbox Starter kit and connecting your Xbox to your broadband connection. A raft of unique features on Xbox Live will give consumers an unprecedented online gaming experience. Set up a tournament, use Matchmaking to search for similar-skill levels (or find someone you can be sure to beat!), or download additional content to update your existing games in one destination. To ensure customers have the best possible Live experience, Xbox has partnered with Australias two largest broadband suppliers Telstra and Optus to provide a number of exciting broadband connectivity offers and marketing programs. By partnering with both of Australias leading ISPs we continue to offer consumers a great choice. Basically consumers will benefit from all our pre-launch compatibility testing and some truly great marketing partnerships, said Bowman. Major retail giants are also throwing their support behind the launch, with Westfield hosting a national Xbox tour in Brisbane, Melbourne and Sydney from September 29 through to February 2004. Consumer interest around Xbox Live is high and we expect them to fly out the door, says Gaming Specialists, Electronics Boutique Managing Director, Steve Wilson. Xbox Live starter kits (including Xbox Live Voice Communicator headset, used to chat both in and out of games, Starter Disc with 2 game demos Moto GP and Mech Assault, and a 12 month subscription to the Xbox Live service) will be available anywhere you can purchase Xbox for RRP $99.95. About Xbox Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deLiver an exhilarating entertainment experience. Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive. This document is provided for informational purposes only, and Microsoft makes no warranties, express or implied, with respect to this document or the information contained in it. Microsoft and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Xbox unleashes the beast 2003-10-08T18:41:00Z xbox-unleashes-the-beast Xbox today announced an animal of a retail package unveiling The Beast Entertainment Pack a Xmas bundle so over-fed with goodies it literally cant be kept under wraps. The Beast is jam-packed with content including an Xbox console and controller, an additional limited edition second controller, two great games, a DVD remote control and an introductory two month Xbox Live trial offer. When bought as The Beast Entertainment Pack, consumers will save over $200 based on the RRP of individual products, with the bundle retailing for only $399 RRP. The Beast includes two recent Xbox games Midtown Madness 3 and Brute Force. Brute Force is an action-packed, sci-fi squad based shooter a must have game for first time Xbox users. Midtown Madness 3 provides gamers with madcap, over-the-top racing and driving excitement in two of the world's most fascinating cities - Paris and Washington, D.C. - delivering the rush and excitement of street racing. The Beast pack also includes an introductory two month Xbox Live trial allowing users to test Live for themselves. Xbox Live is the first unified online gaming arena where players can compete against the rest of the world, or meet up with friends to play a huge range of games whilst talking with others in real time via their head set. As the Xbox console is also able to play DVD movies, Xbox has also included a DVD remote control so theres something for the entire family. The inclusion of a limited edition second controller makes it even easier for everyone to play together. Xboxs next generation console is experiencing rapid growth and in August passed the one million mark in sales of Xbox games in Australia. Xbox is scheduled to have 300 games in store before Christmas, with 50 of those being live-enabled. "'The Beast' is such a value-packed bundle that Xbox is sure to be the console of choice this Christmas," says Xbox marketing manager, Richard Hirst. Catch The Beast Entertainment Pack early November from all good retail outlets before they all get away for $399 RRP. Make sure you have a beastly Xbox Xmas this year! About Xbox Xbox (http://www.xbox.com.au) combines video games, music and DVD movies to deliver an exhilarating entertainment experience. Xbox allows people to play together, connecting people with their friends in order to compete, hangout and have fun. The Xbox puts tomorrows technology in your hand today, blending advanced technology and wild eyed creativity to spark innovative new entertainment. About Xbox Live Xbox Live is the first comprehensive, online game arena fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a high-speed Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so theres no need to buy additional peripherals. Xbox Live will enable all gamers to find and play with their friends easily; talk to other players during game play through the Xbox Communicator headset; and download current statistics, new levels and characters to their Xbox hard drive.