The PRWIRE Press Releases https:// 2010-11-30T22:50:00Z Yahoo!7 announces Most Popular Searches of 2010 2010-11-30T22:50:00Z yahoo-7-announces-most-popular-searches-of-2010 Australians still searching for the celebrity hype Sydney, Australia, 1 December, 2010 - Yahoo!7’s annual Most Popular Searches, which tracks the searches on Yahoo!7 Search made by Australians during 2010, has revealed Australia’s ongoing obsession with pop culture with six out of the top 10 overall searches dominated by celebrities. Lady Gaga tops the list as the most searched celebrity with Justin Bieber, Lindsay Lohan, Kim Kardashian, Rihanna and Megan Fox also in the top 10. Britney Spears who previously dominated the Most Popular Searches has been knocked off the top search results for the first time in years, failing to even make an appearance in the top 10. Some of the biggest events of the year were also highlighted, with the World Cup and Australia’s Federal Election finding their way into the overall most searched terms, along with consumer gadgets iPhone4/iPad and the devastating oil spill in the Gulf of Mexico.In the news category, Australia’s Federal Election which resulted in the nation’s first hung parliament was the most popular news search, but the search trends also reflected interest in news abroad as information was sought about Haiti earthquake, Chilean miners and the Icelandic volcano. The Most Popular Searches also records Australia’s sport related searches. Soccer fever gripped the nation during the World Cup as did the Commonwealth Games and more controversial sporting scandals surrounding Tiger Woods, Brendan Fevola and the Melbourne Storm salary cap breach. The Most Popular Searches highlights the top trends, topics and stories from Australians’ searches on Yahoo!7 Search. To create the Most Popular Searches, Yahoo!7 analyses search queries based on absolute volume and growth versus previous periods. Most Popular Searcheson Yahoo!7 in 2010 1. Lady Gaga 2. World Cup 3. Justin Bieber 4. IPhone 4/iPad 5. Federal Election 2010 6. Lindsay Lohan 7. Kim Kardashian 8. Rihanna 9. Oil Spill 10. Megan Fox For more search results, please go to the Most Popular Searches 2010 web site: yahoo7.com.au/search-2010. Yahoo!7 last week also launched an interactive search trivia game - Sports Trivia Challenge. Australians can test their sport knowledge by going to trivia.yahoo.com.au. ends For further information please call or email: Amanda Millar Communications and Trade Marketing Manager, Yahoo!7 tel: 02 8288 4758 mob: 0407454229 email: millaram@yahoo-inc.com Tamara Jawad Text 100 Sydney tel: 02 8923 9523 mob: 0405 463 045 email: tamara.jawad@text100.com.au About Yahoo!7 Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities. Yahoo!7 launches cricket iPhone App to mark The Ashes 2010-11-19T02:43:00Z yahoo-7-launches-cricket-iphone-app-to-mark-the-ashes Yahoo!7 launches cricket iPhone App to mark The Ashes Sydney, Australia, 19 November, 2010 - Yahoo!7 has added a cricket channel to its multi-sports iPhone Application to mark the start of the The Ashes. Available for free through the iTunes App Store, the Yahoo!7 Sport App provides users with up-to-date sports news, video and results. In addition to cricket, the App covers AFL, Rugby League, Rugby Union, basketball (NBL and NBA) and football (A-League and English Premier League.) Kath Hamilton, Director of Audience at Yahoo!7 said, “As cricket fever sweeps the nation for The Ashes, we are delighted to add cricket to our iPhone App, giving people access to the latest news and scores anytime, anywhere. As well as cricket, users can access information about a range of other sports, and we are proud to offer the first truly multi-sports application in Australia, providing an easy to use single destination for sports fans.” The Yahoo!7 Sport App also presents an excellent opportunity for advertisers wishing to reach a male demographic. Interactive sponsorship positions can be integrated within the App including splash screen integration, live score board presence, page curls and bespoke custom solutions. Developed in partnership with the specialist sports knowledge provider Cadability, the latest offering from Yahoo!7 delivers cricket fans with on-the-go information including live, up-to-the-minute scores and statistics from The Ashes, plus all other major cricket events from across the globe. The Yahoo!7 Sport App is currently exclusively available to iPhone with plans to extend the offering to Android and other platforms. The application will feature a number of premium events in 2011 including the Australian Open in January. ENDS For further information please call or email: Amanda Millar Communications and Trade Marketing Manager, Yahoo!7 tel: 02 8288 4758 mob: 0407454229 email: millaram@yahoo-inc.com Tamara Jawad Text 100 Sydney tel: 02 8923 9523 mob: 0405 463 045 email: tamara.jawad@text100.com.au About Yahoo!7 Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities. About Cadability With over 20 years experience, Cadability has been successful in the demanding field of sport by customising its core competencies of data capture, analysis, organisation, storage and retrieval in developing innovative technologies and high quality sports products. Cadability works with some of the largest sports, media and telecommunication organisations in Australia, including Yahoo!7 to provide comprehensive coverage of twelve (12) premier sports in Australia and from around the world.