The PRWIRE Press Releases https:// 2009-08-26T23:16:34Z Mia Freedman’s Mamamia.com.au appoints Flossie to manage advertising relationships 2009-08-26T23:16:34Z mia-freedman-s-mamamia-com-au-appoints-flossie-to-manage-advertising-relationships Sydney, Australia, 27 August 2009: Flossie.com, Australia’s first female-centric masthead network has continued its expansion, announcing today that Mia Freedman’s popular “Mama Mia” site has appointed Flossie to manage all its site advertising. The announcement brings the total number of Australian sites under the Flossie masthead network to 48. Flossie.com has also announced the launch of six channels across the masthead network which reflects the different stages, ages and interests of women. The channels include Fashion Flossie, Healthy Flossie, Mama Flossie, Professional Flossie, Lifestyle Flossie and Social Flossie. According to Jenene Freer Crossan, CEO of Flossie.com, the new channels are already proving appealing to both consumers and advertisers alike. “Our ability to comprehensively reach women of all stages and ages of life makes the value proposition very strong for marketers. The addition of exceptional sites such as Mama Mia to our masthead network will allow us to continue to carve our position as the leading female centric destination online for Australian women. “Though it’s only one month since we’ve launched in Australia, we’re already finding FMCG advertisers in particular are exploring the full potential of Flossie.com and making the most of the more creative opportunities we can offer to them,” said Ms Freer Crossan. The Flossie Channels The six Flossie Channels cover a broad range of interests for women including: 1. Socialflossie.com provides women with a guide to the good life, providing a finger on the pulse of the vast and ever-changing world of entertainment. From music, film and TV, celebrities, gossip, dating and more. 2. Lifestyleflossie.com is all about inspired living made easy. It covers food and wine, gardening, home ideas, craft and design, weddings, travel and eco-living, as well as fashion and beauty. 3. professionalflossie.com delivers information and inspiration on women in business, education and personal development, technology and trends, executive style, careers and personal finance. 4. mamaflossie.com delivers a new take on motherhood that is funny, irreverent and real. It covers stories and information about pregnancy + birth, parenthood, babies, toddlers, kids and teens. 5. Healthyflossie.com is for women seeking information and inspiration for health and wellbeing. It covers women’s health and the health of her family; nutrition, diet, fitness and sexual health. 6. Fashionflossie.com is all about fashion, shoes and accessories, the latest makeup, hair and beauty products. It delivers a candid, refreshingly honest and approachable opinion and endless inspiration on what to buy, when and where. About Mama Mia Women Focused Masthead Flossie.com defies market trends 2009-06-28T23:33:51Z women-focused-masthead-flossie-com-defies-market-trends Women Focused Masthead Flossie.com defies market trends Demonstrates value of medium and long-tail sites for advertisers Sydney, Australia, 29 June 2009: Flossie.com, Australia’s first female-centric masthead site is on track for its mid July launch, announcing today that it has signed 45 sites and reached its launch target of one million Australian unique users. The masthead’s success in bringing together the ‘best of the best’ female focused websites has been very well received by Australian advertisers, with Procter and Gamble confirming it will be one of the launch advertisers. The 45 confirmed launch sites deliver content to women in all stages and ages of life and cover niche areas including entertainment, business, relationships, craft, pets, children, holidays and health. Well known blogger Sam Brett is one of those joining the masthead with her new site bootyschoolonline and she’ll be joined by others including Daily Addict, MyDr, BeautyGoss, Dogslife, eatstreets, careermums and entrepreneur-ette. A further 15 sites are expected to be announced within the next few weeks. According to Jenene Freer, CEO of Flossie Media Group, building the masthead network in Australia has required patience, focus and determination, but the results of their efforts are already very positive. “The dominance of “the big five” publishers in Australia has resulted in a very shallow content pool for consumers and as a result advertisers have struggled to engage with the audiences effectively. Our masthead approach has captured a vast range of rich, strong and vibrant long tail sites which provide advertisers with access to extremely committed and engaged audiences thanks to their depth and purity of content. Advertiser response so far has been very positive and we’re set for a very strong launch in mid July,” said Ms Freer. Josie Brown, Digital Marketing Manager at Procter and Gamble noted: “We are excited about the arrival of Flossie.com in Australia and the opportunity it provides us to connect with Australian women and create meaningful conversations with them. We’ve had great success working with Flossie.com in New Zealand since its 2008 launch and found that its masthead approach delivers a very engaged audience. We’re confident we’ll have the same level of success here in Australia.” Sam Brett, owner and editor of bootyschoolonline, commented: “Joining the www.flossie.com masthead enables us to reach a broader audience – and most importantly – to connect with premium advertisers. It’s the ideal result for everyone involved.” www.flossie.com is scheduled to launch mid July 2009 and it is expected to announce additional sites and unique browser numbers at launch. About The Flossie Media Group The Flossie Media Group is focused solely on engaging women with the content they desire and linking advertisers with the women they want to target. The group brings together the ‘Best of the Best’ of female centric websites through its masthead site www.flossie.com, The company is privately owned, backed with investment from private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for just under $1b to Fairfax. Lloyd Morrison, who is another key Flossie shareholder, is considered one of New Zealand’s leading businessmen and investors and is a shareholder and original investor of nzgirl Ltd (New Zealand’s largest online magazine, also owned by Flossie Media Group). For more information, visit: www.flossie.com for the masthead network or www.flossiemediagroup.com for details of advertising offerings. For further editorial information please contact: Pru Quinlan Einsteinz Communications – for Flossie Group T: (02) 8905 0995 E: pru@einsteinz.com.au Flossie Media Group announces plans for Australian launch 2009-03-11T07:27:51Z flossie-media-group-announces-plans-for-australian-launch Flossie Media Group announces plans for Australian launch Women focused online network hits the sweet spot Flossie Media Group, Australasia’s premier women focused media company, is completing final preparations for the Australian launch of its masthead network, flossie.com in July. Speaking at ad:tech today (11th March), Jenene Freer, CEO of The Flossie Media Group, outlined the company’s plans, the sizeable market opportunity and the appointment of the company’s first Australian based team member, Juliet MacKenzie. Through its masthead site www.flossie.com, Flossie Media Group successfully connects women with 25 female centric sites - and advertisers with those women. The company is in discussion with a number of Australian websites to join Flossie’s masthead network and with advertisers who have already expressed interest in the site. At launch it is expected that www.flossie.com will have 30 Australian specific sites offering a base of one million domestic de-duped unique browsers. According to Ms Freer, women online represent the “sweet spot” for online advertisers because they are “triple dippers” making purchase decisions for themselves, their husbands, children and other dependents. “In fact women make more than 80 percent of all purchase decisions,” said Ms Freer. “The combination of this purchase power with our masthead model has been exceptionally successful in New Zealand and we believe the market potential in Australia is even more significant. www.flossie.com will present an extraordinary opportunity for marketers wanting to reach women and we look forward to working closely with Australian advertisers and websites owners,” she continued. Newly appointed Australia Sales Manager, Juliet MacKenzie will be heading up the Flossie Media Group office in Australia from April. MacKenzie joins Flossie Media Group from Yahoo!7 where she held senior Management and Director positions. Juliet brings a wealth of expertise as a digital marketing specialist with 20 years experience in the Australian advertising and media industries including more than ten years in the online and digital market. The Flossie Media Group is the brain child of Jenene Freer, who has been a prominent figure within the New Zealand online and advertising world for the past ten years. After launching nzgirl in 1999, it has grown to become New Zealand’s largest online magazine for women with over 200,000 monthly unique browsers and 90,000 members. Since the launch of Flossie.com in 2008, it has expanded to include 25 female centric sites covering everything from parenting, and finance, to career, travel, sex, dating, fashion, beauty and entertainment. The Flossie Media group is exhibiting at ad:tech Sydney, 10-11 March 2009, Sydney Convention Centre, stand 43. ENDS About The Flossie Media Group The Flossie Media Group is focused solely on engaging women with the content they desire and linking advertisers with the women they want to target. The group brings together the ‘Best of the Best’ of female centric websites through its masthead site www.flossie.com, The company is privately owned, backed with investment from private equity company Movac Investment. Movac Investment was the original investment team for Trade Me, a company that sold for just under $1b to Fairfax. Lloyd Morrison, who is another key Flossie shareholder, is considered one of New Zealand’s leading businessmen and investors and is a shareholder and original investor of nzgirl. For more information, visit: www.flossie.com for the masthead network or www.flossiemediagroup.com for details of advertising offerings. For further editorial information please contact: Pru Quinlan Einsteinz Communications – for Flossie Group T: (02) 8905 0995 E: pru@einsteinz.com.au