The PRWIRE Press Releases https:// 2016-06-08T00:27:14Z ‘Transparent innovation’ pushes Google back to the top of the BrandZTM Top 100 Most Valuable Global Brands, increasing its worth to $229 billion 2016-06-08T00:27:14Z transparent-innovation-pushes-google-back-to-the-top-of-the-brandztm-top-100-most-valuable-global-brands-increasing-its-worth-to-229-billion 8 June 2016 – London, UK – Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the no.1 position in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown. The brand increased its value 32% to $229bn, while last year’s leader Apple dropped to no.2 after declining -8% in value to $228bn. Microsoft remains at no.3, growing 5% to $122bn, while Facebook (+44%, no.5) and Amazon (+59%, no.7) entered the Top 10 for the first time. The total brand value held by the Top 100 rose 3% year on year to hit $3.4 trillion.   The BrandZ data and analysis indicates that this was a stable year for the world’s most powerful brands in the face of global financial pressures, including the economic slowdown in China. However the brands that innovated, and then showcased their innovations to consumers through the brand experience, have achieved standout growth with Google, Amazon and Facebook acting as prime examples.   Disruption was the dominant trend, with brands changing the status quo with their offerings in a number of ways, often beyond the use of digital technologies. Brands of all kinds moved to build a multi-faceted ecosystem around the consumer’s needs and desires, often by diversifying into new categories. Amazon built its own logistics network using independent contractors, which enabled it to offer flexible and one-hour delivery options, and started producing its own content. Facebook began hosting publishers’ original content to keep members active. Starbucks (+49%, no.21) moved into the ecommerce space with a ‘tap and go’ app, and enhanced its cold drinks and savoury ranges and offered beer and wine to extend its relevance.   “The brands that thrive, regardless of sector, are those that behave like challengers and adopt disruptor models and mindsets,” said David Roth, CEO EMEA and Asia, The Store WPP. “They’re shaking up other categories with innovation that goes beyond new products or technologies – transforming the way a service is delivered, enhancing the consumer experience or changing a format. The power these brands already hold, combined with the strength of their platforms, is enabling them to quickly and successfully move across sectors.”   Key trends highlighted in this year’s BrandZ Top 100 study include: Strong brands outperform the market.  Brands that appear in the BrandZ Top 100 Most Valuable Global Brands ranking consistently deliver a better financial performance than brands that are not included, thereby generating a superior return for shareholders. Disruption is a catalyst for value growth. The categories that increased in value were all either shaken up by challenger brands founded on a unique and meaningful proposition, such as Under Armour and Victoria’s Secret in the apparel category (+14%), or innovated to a high degree in response to a new trend, such as the brands in the fast food category (+11%) which successfully responded to global demand for healthier products.   Innovation is the main growth driver – but it must be seen and felt by consumers. The brands that are the strongest innovators have increased their value the most over the 11 years of BrandZ Top 100 rankings. However, to have an impact on brand value, innovation must be clearly communicated and delivered through the brand experience: the brands that are perceived as innovative by consumers – which include Disney (no.19) and Pampers (no.37) – grew nine times faster than those seen as less innovative. Apparel is the fastest growing category, rising 14% to $114bn. There is an emphasis on high performance, with brands including Nike (+26%) and Under Armour (a new entry) launching specialist premium lines, incorporating technology such as heart monitors into their clothing, and integrating sportswear with free apps to provide a total consumer experience. B2B is a category of efficient businesses but inefficient brands. They are perceived as more responsible than B2C brands, better to work for, good value and stable, but not as exciting or dynamic. B2B brands are in fact highly innovative; ensuring they are credited as such requires strong and meaningful brand communication. SAP (no.22) and Adobe (a new entry at no.100) are among the B2B brands being perceived as innovative by customers. Disruption extends to the ranking itself. Close to half (46) of the brands in the 2016 Top 100 entered the ranking after it was first launched in 2006; 54 have been there since the inaugural ranking. This shows how a strong brand can sustain its value over time, but also illustrates the potential that exists for new brands to successfully shake up the status quo. Strong emotional connections are boosting local brands. With a clear understanding of their consumers’ needs, local brands are gaining market share at home and, with improved functionality and marketing, are also winning share in new regions. China’s Huawei (no.50, +22%), for example, has rapidly globalised and taken market share from both Apple and Samsung.   Doreen Wang, Millward Brown’s Global Head of BrandZ, comments: “By stretching their brands in innovative ways and expanding into new categories, the strongest brands in the Top 100 are increasing their penetration and their relevance in people’s day-to-day lives. There is a risk in doing this, however: it blurs the lines between categories and can leave brands struggling for identity. Defining and articulating a very clear positioning and purpose will play a more crucial part than ever in building a strong, distinct brand.”   The BrandZ™ Top 100 Most Valuable Global Brands report and rankings, and a great deal more brand insight for key regions of the world and 14 market sectors, are available online here. A new suite of interactive smartphone and tablet applications is available for free download for Apple IOS and all Android devices from www.brandz.com/mobile or search for BrandZ in the respective iTunes or Google Play app stores.   ENDS  NOTES TO EDITORS:  About the BrandZ™ Top 100 Most Valuable Global Brands Ranking Carried out by WPP's marketing and brand consultancy Millward Brown, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its eleventh year. It is the only study to combine measures of brand equity based on interviews with over three million consumers globally about thousands of global ‘consumer facing’ and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business and shareholder value. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries.  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include a leading Digital practice (focused on digital effectiveness), Firefly Millward Brown (a global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.  About WPP WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs 194,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit www.wpp.com. WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running). Marketers Will Unite Sales and Media Touchpoints in New Ways in 2016, Says Millward Brown 2016-01-12T03:58:19Z marketers-will-unite-sales-and-media-touchpoints-in-new-ways-in-2016-says-millward-brown January 12, 2016 – Sydney – Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months. One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints. This opportunity will become possible as digital platforms blur to an unprecedented degree the lines between these two previously separate disciplines, allowing marketers to optimise the consumer journey more than ever before. Three key trends drive this opportunity: the consumer journey becoming device and channel agnostic as people buy at the moment and in the way that best suits them; the transformation of e-commerce sites from pure sales channels into media touchpoints; and the transformation of ad creative that links directly to purchase opportunities on digital channels. Marketers who develop detailed consumer journey maps will be able to follow consumers along this new path to purchase, allowing them to identify the most powerful touchpoints from both sales and marketing along the way. This will give brand owners the power to deliver the seamless brand experience that consumers desire and drive brand, market share and sales outcomes, simultaneously and in harmony. “Sales and media touchpoints have traditionally been separate, but changes to the digital landscape and consumer behavior now allow marketers to unify them for the first time,” said Duncan Southgate, Global Brand Director for Digital at Millward Brown. “In 2016 we expect advertisers to map marketing contexts to an integrated consumer journey so that sales and brand-building content complement rather than compete with each other.” Millward Brown anticipates additional important changes in the world’s media landscape and describes in the 2016 predictions how marketers can “get media right”. These include:  Brands will invest more heavily in online and particularly mobile video advertising in 2016, yet many will waste millions by neglecting to adapt content across formats. Smart marketers will involve digital considerations much earlier in the creative process and pre-test more assiduously. Connected TV (or Smart TV) will take over the television viewing experience, bringing profound changes to the way people consume content. Experimentation with workable addressable TV advertising models will begin, although live TV advertising will remain dominant for now. In a bid to overcome low digital advertising receptivity, more brands will become content creators. As marketing moves from disruption to attraction, inspiring content marketing will move up the corporate agenda. “The recent rise of ad blocking software means that consumer receptivity will be a big issue in 2016. Brands that fail to target consumers appropriately, adapt content across formats or rely solely on paid advertising content are unlikely to build engagement and drive sales. The ability to connect in digital platforms at a time when consumers are willing to do so, and with great content in a format that is not intrusive, will separate the successful marketers from those that simply annoy,” said Southgate. For a full list of Millward Brown’s 2016 Digital and Media Predictions please visit: www.millwardbrown.com/DigitalPredictions.   ENDS. Notes to editors:About Millward Brown Millward Brown, with annual revenues exceeding $1 billion, is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.For further information please contact: Sue Ralston Einsteinz Communications Email: sue@einsteinz.com.au Tel: +61 (02) 8905 0995 Mobile: +61 (0)466 964 786 Millward Brown and ComScore Create Global Brand and Behavior Partnership for Digital Effectiveness 2015-12-17T01:06:18Z millward-brown-and-comscore-create-global-brand-and-behavior-partnership-for-digital-effectiveness Sydney – December 17, 2015: Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing.   The partnership, which includes all markets outside U.S., Canada and Taiwan, will enable brands and their agencies to assess the full value of their digital advertising. The combined data will also benefit publishers looking to demonstrate the power and value of their platforms to advertisers.   The two companies will combine existing best-in-class metrics to provide a unique and comprehensive dataset that delivers across three areas: First, audience metrics from comScore validated Campaign Essentials™ (vCE®) let brands and their agencies know if ads were viewable, by human eyes, in a brand-safe environment, and if the validated impressions reached the intended target audience. By identifying impressions that had the best chance to make an impact, advertisers can better identify waste and optimize delivery. Second, marketers can assess the brand impact of digital campaigns through traditional brand metrics such as awareness and purchase intent. Millward Brown’s Brand Lift Insights solution will assess how attitudes to the brand have changed after exposure to digital advertising and compare results to Millward Brown’s vast global normative database. A respondent-level connection to vCE will now enable brand lift to be filtered based on metrics such as in-view impressions and free from invalid traffic. The third area of the partnership  measures consumer behavior. Using comScore Action Lift™, brands can understand how their online campaigns have driven shifts in metrics such as site visits, competitive share, branded searches and online conversions. The three elements of the partnership, individually, are proven to deliver insights that allow brands to increase campaign effectiveness. Combined, they create an incredibly powerful toolkit to help marketers determine the full value of a validated impression across all digital platforms.   “Advertisers need a comprehensive view of digital effectiveness from delivery through to impact and this partnership will enable us to provide that globally with immediate effect,” said Duncan Southgate, Global Brand Director, Digital at Millward Brown.   “By combining the expertise of our two organisations, advertisers will have access to the best-in-class solutions to evaluate and optimise the right metrics on the impact on brand perception and consumer behavior,” said Paul Goode, SVP Strategic Partnerships at comScore. “Everyone likes big numbers, but optimising campaigns for viewable impressions alone without advanced invalid traffic removal is chasing the wrong big number.”   Under the partnership, Millward Brown will resell comScore vCE and Action Lift products, while comScore will provide sales referral for Millward Brown’s Brand Lift Insights.   The companies will work together with clients and their agencies to deliver guidance on the best combination of products to help clients meet specific business objectives. To learn more about the partnership and solutions, please contact your Millward Brown or comScore representative.   Since February 2015, comScore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms.  ENDS  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.  About comScore Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.  Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits of impact of the strategic alliance between comScore and Kantar to comScore, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.   For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).   Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.    ###    Media Contact: Sue Ralston Einsteinz Communications +61 (0)466 964786sue@einsteinz.com.au First Wave of Insights2020 Study Highlights the Role Insights and Analytics Play in Driving Customer-Centric Business Growth 2015-09-29T23:55:04Z first-wave-of-insights2020-study-highlights-the-role-insights-and-analytics-play-in-driving-customer-centric-business-growth-1 Sydney, 30 September 2015 – Seventy-four percent of companies that over-perform on revenue growth create customer experiences based on data driven insights, with only 30 percent of under-performing companies reporting the same, according to initial findings from Insights2020 – Driving Customer-Centric Growth, a global marketing leadership initiative, released today. The study, led by Millward Brown Vermeer in partnership with The Advertising Research Foundation (ARF), ESOMAR, LinkedIn, Kantar and Korn Ferry, builds on the findings of Marketing2020 and is focused on aligning insights and analytics strategy, structure and capability to drive business growth. Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance. The research team analysed over-performing and under-performing companies in terms of revenue growth to understand what over-performing organisations are doing differently to drive success. “More than a set of activities, customer-centricity is a strategy to deliver business value against customer needs, guided by brand purpose,” said Frank van den Driest, Chief Commercial Officer, Millward Brown Vermeer and Insights2020 global program leader. “Building on the findings from Marketing2020, Insights2020 found that companies that out-perform their peers on revenue growth do so by over-performing on key drivers of customer-centricity. With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organisations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.” The research revealed a number of striking differences between over- and under-performing organisations, and all tie back to three key dimensions of customer-centric growth: Total Experience, Customer Obsession and Insights Engine: 83 percent of revenue growth over-performers link everything the company does to its brand purpose, as opposed to only 31 percent among revenue growth under-performers. 62 percent of over-performers leverage insights and analytics to drive consistency across all customer touch-points, only 26 percent of under-performers do. In 78 percent of over-performing companies, customer-centricity is fully embraced by all functions whereas this is only true in 12 percent of the under-performing companies. 66 percent of all over-performers are working to link their disparate data sources, compared with only 33 percent of under-performing companies doing so. The Insights and Analytics function reports straight into the CEO in 33 percent of over-performer companies; this is true for only 13 percent of the under-performers.     Phase two of Insights2020, available in early 2016, will build on the key drivers of customer-centric growth and will explore the roadmap for helping brands reach customer-centricity.  Laurent Flores, President of ESOMAR added, “Our industry and clients’ businesses are in a period of significant transformation. These findings present an opportunity for the research industry to increase our impact and play a pivotal role in driving customer-centricity and business growth.” Keith Weed, Chief Marketing and Communications Officer, Unilever, and chair of the Insights2020 advisory board said, “I am particularly excited about practical application opportunities highlighted by the initial findings. These findings offer every CMO and Insights and Analytics leader a clear list of focus areas and I look forward to building on our initial learning as we share and explore the findings with the industry.” Initial findings from Insights2020 are being presented this week at the ESOMAR Annual Congress in Dublin, Ireland; as part of Advertising Week in New York with The ARF; and in Austin, TX at The American Marketing Association (AMA) Annual Meeting. Please contact us to schedule an interview at any of these events to learn more about the findings from Insights2020. For additional information, please visit:www.insights2020.org.  About Insights2020  The Insights2020 study is focused on developing the strategic framework, practical guidelines, practical case studies and engagement opportunities to help marketing and insights and analytics leaders: Define the role of insights and analytics in driving business strategy and growth; Build and organise the function – both structure and processes – for success; and Emulate the leadership competencies and behaviours of over-performing organisations. From March to September 2015, more than 325 interviews were conducted with business, marketing, and insights and analytics leaders; and more than 10,000 practitioners from 60 countries participated in the online Insights2020 survey. This research was boosted with online behaviour analysis by LinkedIn, and crowd sourcing led by Wharton. Insights2020 work builds on the findings of Marketing2020, the largest study of its kind, helping global CMOs align marketing strategy, structure, and capability with business growth. Marketing2020 included contributions from more than 250 CMOs and 10,000 marketers across 92 countries and was featured in the July-August 2014 Harvard Business Review.About Millward Brown Vermeer Millward Brown Vermeer is a global marketing consultancy focused on unleashing purpose-led growth through the development and embedding of consumer insight-led marketing strategy, structure and capability. We provide solutions to strategic marketing challenges, rooting our approach in consumer research, stakeholder understanding and financial analysis. We tie insights to dollars, the universally accepted language of business. Our whole-brain thinking brings an intrinsically multi-lens and practical approach to our work. Our Marketing2020 and Inisights2020 learning initiatives are the most global and comprehensive CMO and Insights and Analytics learning programs in the market and our annual global BrandZ™ brand valuation ranking is the market benchmark for determining the most valuable brands in the world. Millward Brown Vermeer is part of Kantar, WPP’s data investment management division. ###  Media Contact For Millward Brown Susan Hickey 212-548-4680susan.hickey@millwardbrown.com Sue Ralston (02) 8905 0995sue@einsteinz.com.au Apple Overtakes Google For The Top Spot In The 10th Annual BrandZTM Top 100 Most Valuable Global Brands Ranking 2015-05-26T23:50:36Z apple-overtakes-google-for-the-top-spot-in-the-10th-annual-brandztm-top-100-most-valuable-global-brands-ranking 27 May 2015 – London, UK – Apple has overtaken Google to reclaim the title of ‘world’s most valuable brand’ in the 2015 BrandZTM Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value increase to reach $173.7bn. Microsoft, now worth $115.5bn, is the new no.3, rising one position with value growth of 28%.   Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple’s brand value growth. Doreen Wang, Millward Brown’s Global Head of BrandZ, comments: “Apple continues to ‘own’ its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable.”   The total brand value of the Top 100 now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over the 10 years since the ranking was first launched.   David Roth, WPP said: “Brand value has risen substantially despite a disruptive decade. This is a pivotal moment for brand builders. We’re at the threshold of a new normal, and a changing consumer. The past 10 years of valuing brands proves that investing in creating strong, valuable brands delivers superior returns to shareholders.”  The BrandZ Top 10 Most Valuable Global Brands 2015Rank                                                                                                                                  Rank  2015            Brand          Category               Brand value 2015 ($M)   Brand value change     2014 1                  Apple           Technology            246,992                              67%                             2 2                  Google         Technology            173,65                                29%                             1 3                  Microsoft      Technology            115,500                              28%                             4 4                  IBM             Technology             93,987                              -13%                             3 5                  Visa             Payments               91,962                               16%                             7 6                  AT&T           Telecom providers   89,492                               15%                             8 7                  Verizon         Telecom providers   86,009                               36%                            11 8                  Coca-Cola*    Soft drinks              83,841                               4%                              6 9                  McDonald’s    Fast food               81,162                               -5%                              5 10                Marlboro        Tobacco                 80,352                               19%                             9 * The Brand Value of Coca-Cola includes Lights, Diets and Zero   Highlights and key findings from this year’s BrandZ Top 100 study include: Technology is the fastest-growing category – up 24% in the last year, the tech brands in the Top 100 are worth more than $1 trillion, nearly a third of the value of all brands in the ranking. Facebook is the fastest riser, with 99% growth achieved through its successful strategy of acquiring and integrating other social apps such as Instagram and WhatsApp, and an understanding of how to monetise and cross-sell its platforms. E-commerce boosts retail brand value as Alibaba enters ranking and overtakes Amazon – Chinese e-commerce leader Alibaba entered the retail ranking at $66.4bn, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart. The most valuable retail brands Alibaba and Amazon, which lack physical stores, are now worth more than Walmart, which has 11,000 stores worldwide. The BrandZTM Top 100 Most Valuable Global Brands is now in its tenth year. Analysis of the 10-year trajectory of the brands in the ranking has revealed that: Europe’s brand powerhouses stagnate as Chinese brands grow and US brands make a comeback. The number of Chinese brands continues to grow with 14 brands in the Top 100, up from one in 2006, and an increase of 1004% in value. The value of US brands grew by 137% in the last 10 years (up 15% in the last year) compared to just 31% in Europe (down -9.3% in the last year). There are now just 24 brands from Europe in the ranking (down from 35 in 2006). This represents a shift from West to East; most of the brands that have been ‘pushed out’ of the Top 100 by China were from Europe. High value brands provide faster bottom-line growth and shareholder value. In the last 10 years, a measurement of the strongest brands from the Top 100 as a ‘stock portfolio’ shows their share price has risen over three times more than the MSCI World Index and almost two thirds more than the S&P500. Carried out by WPP's marketing and brand consultancy Millward Brown, the BrandZ Top 100 Most Valuable Global Brands study is the only ranking in the world that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.    The BrandZ™ Top 100 Most Valuable Global Brands report and rankings, and a great deal more brand insight for key regions of the world and 14 market sectors, are available online here. A new suite of interactive smartphone and tablet applications is available for free download for Apple IOS and all Android devices from www.brandz.com/mobile or search for BrandZ in the respective iTunes or Google Play app stores.   ENDS  NOTES TO EDITORS:  About the BrandZ™ Top 100 Most Valuable Global Brands Ranking Carried out by WPP's marketing and brand consultancy Millward Brown, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its tenth year. It is the only study to combine measures of brand equity based on interviews with over three million consumers globally about thousands of global ‘consumer facing’ and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Retail) to separate the value that brand plays in driving business and shareholder value. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries.  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include a leading Digital practice (focused on digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.  About WPP WPP is the world’s largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com. WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.          For further information please contact: Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: sue@einsteinz.com.au   Programmatic to Expand Role in 2015 to Encompass Creative and Brand, says Millward Brown 2015-01-14T02:11:07Z programmatic-to-expand-role-in-2015-to-encompass-creative-and-brand-says-millward-brown January 14, 2015 – Sydney, AUST – Millward Brown, the world’s leading expert in helping businesses grow strong brands, today released its annual digital and media predictions for the year ahead. For the seventh year running the company is providing marketers with a clear guide to the challenges and opportunities of the next 12 months. Authored by Millward Brown experts from around the world, the 2015 report identifies the need for marketers to empower programmatic media buying systems to do more than simply access cheaper and more targeted impressions. To make this transition, marketers will need to build creative that can be customised and seamlessly delivered by media buying algorithms. Millward Brown says brands that achieve this will be able to create a new form of dynamic and relevant storytelling. At the same time, marketers will need to ensure the advantages that come from programmatic targeting are not delivered at the expense of other key campaign objectives such as communicating brand messages and building long-term desire. Successful programmatic providers will increasingly differentiate themselves based on their ability to deliver campaigns that not only drive behaviors but also improve brand metrics. “To date, the debate around programmatic media has been firmly centered on the ‘how’ of operations and behavioral metrics such as cost per click,” said Duncan Southgate, Global Brand Director for Digital at Millward Brown. “In 2015 we expect marketers to be equally focused on the benefits programmatic may be able to bring to building meaningful brands and the opportunities to leverage it more creatively.” Millward Brown also anticipates other important changes in the media landscape around the world and describes in the 2015 predictions how marketers can “get media right”.  These include:  As native advertising becomes an established medium, advertisers should partner with best-in-class publishers who strike the right balance between advertising and editorial. New and exciting paid marketing opportunities will emerge on micro-video platforms, but only brands who know, learn and love those platforms will succeed. Location-based marketing opportunities will become powerful when brands focus on consumers’ interests rather than on their own. “Native, micro-video and location-based marketing are disparate technologies, but they are connected by marketers’ desire to deliver more relevant communication,” said Southgate. “A key challenge for marketers in 2015 will be balancing identification of the perfect marketing moment with a need to generate cost-effective scale and reach.”   For a full list of Millward Brown’s 2015 Digital and Media Predictions please visit:www.millwardbrown.com/DigitalPredictions.   ENDS. Notes to editors:About Millward Brown Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimise the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximise financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.  For further information please contact: Sue Ralston Einsteinz Communications Email: sue@einsteinz.com.au Tel: +61 (0) 8905 0995 Mobile: +61 (0) 466 964 786 Second-Screen Ad Synching Set to Soar in 2015 2014-12-16T02:11:52Z second-screen-ad-synching-set-to-soar-in-2015 Sydney, Australia – December 16th, 2014 - Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts Millward Brown in the first of its annual Digital & Media Predictions. Second-screen advertising synching typically uses listening technology to identify when an advert has run on TV and immediately deliver advertising messages to run on digital devices. This technology is now being offered by a number of companies such as Civolution, Infectious Media, Mediasynched and WyWy. In 2015 Millward Brown expects more advertisers to take advantage of the opportunity to target their online and social media advertising in this way. “Second-screen synching isn’t just about media efficiency and hitting consumers with multiple messages, it’s also a new storytelling opportunity that allows brands to add extra value for people who just watched their TV spot. We expect it to grow rapidly in 2015,” said Duncan Southgate, Global Brand Director, Digital at Millward Brown. Marketers should be encouraged that an increasing number of consumers now use multiple devices while watching TV, sometimes to learn more about the shows and commercials they see but also to perform other tasks while the TV is on. Millward Brown’s 2014 global AdReaction study shows that 35% of all screen time involves simultaneous usage of TV and a digital device. However, consumers are far more likely to be using their digital screen for activity unrelated to TV. Currently, just 11% of multiscreen users proactively use a digital device to follow up on a TV ad, thus marketers will be keen to use the new technology to make the cross-screen connection on behalf of consumers, and thereby reinforce the power of their broadcast messages. In addition to improving the effectiveness of messaging, second-screen synching also allows brands to initiate a more in-depth dialogue with consumers. For example, an automotive advert on TV could be followed up just seconds after the commercial ends with an offer to arrange a test drive, or a story line from the advert could be continued online with a call to action delivered direct to mobiles and tablets. Global auto brand, Hyundai, is using this technology today. Second-screen synching can be used to hijack competitor ads by running targeted digital counter-claims at the same time as a competitor’s TV ad. It also offers complementary brands the chance to cross-promote products; viewers of a TV ad for vodka might, for example, subsequently see an ad for a suitable mixer drink on their digital device. Synching technology seems likely to have broad appeal across categories from financial services to FMCG and looks set to become a standard part of the marketing toolkit for smart advertisers. The true impact of this form of targeting will be measured over the coming year as its use increases, and advertisers understand the impact on brand and behavior. -more- Southgate concluded, “With media channels evolving at breakneck speed, marketers are well served by exploring new innovations – like second-screen synching – and the unknown. Millward Brown’s annual Digital & Media Predictions helps marketers navigate what’s next.”   This is the first of Millward Brown’s Digital & Media Predictions for 2015. The full set of 2015 predictions will be released in January 2015. How prescient were we in 2014? For a retrospective review of our 2014 predictions, visit www.millwardbrown.com  ENDS  Press Contact:  Sue Ralston Einsteinz Communicationssue@einsteinz.com.au Tel +61 2 8905 0995  About Millward Brown  Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com. Millward Brown Appoints Patrick Fry as Director, Millward Brown Vermeer 2014-12-07T23:55:47Z millward-brown-appoints-patrick-fry-as-director-millward-brown-vermeer Sydney, 8th December 2014 – Millward Brown, a global leader in brand, media and communications research, today announced the appointment of veteran brand and strategy consultant, Patrick Fry as Director at its strategy consultancy Millward Brown Vermeer.   Launched in Australia in August this year, Millward Brown Vermeer is a global strategy consultancy that works with leading CMOs to unlock profitable brand-led business growth; the appointment of Patrick Fry as Director reflects Millward Brown Vermeer’s commitment to providing best in market strategy consultancy.   Fry will be responsible for leading Millward Brown Vermeer consultancy engagements in Australia and New Zealand.   Millward Brown Vermeer Managing Partner, Caspar Wright, commented, “Millward Brown Vermeer and its world-class consultants possess a unique combination of skills that enable us to bridge the gap between traditional market research houses, marketing boutiques and strategy consultancies. It is not an easy task to find the precise expertise required to help transform the brands and businesses of some of Australia and New Zealand’s leading companies, so I am excited to welcome a brand strategist of Patrick’s calibre to the team.”    Fry is a strategy and business consultant with over 15 years’ experience advising senior management of large multinational organisations across a diverse range of industries including FMCG, sport and financial services. Most recently Fry was Engagement Manager at 10EQS, the world leader in expert-driven knowledge utility, where he spent five years working with London2012 in a number of senior roles.   Fry worked for the Beijing Olympic Committee during the 2008 Olympic and Paralympics Games, and as Sport Business Manager, provided strategic advice and business management support to the Director of Sport and Heads of Functions. He was also responsible for the planning and delivery of the BMX Cycling competition at the London 2012 Olympic games and successfully implemented an IT development project for the Olympic Competition Schedule Management System that has since passed on to the International Olympic Committee to be used by future Olympic Organising Committees, including Rio 2016 and Tokyo 2020. Prior to this, Fry worked in a number of strategy positions for companies including Australian brewing company Lion Co, Braxton Associates (Deloitte) and Ernst & Young. Fry commented “Today’s marketing landscape is more complex than ever and it has never been more important for brands to create financial value through the implementation of actionable consumer insight-led market strategy. I look forward to working with leading brands in Australia and New Zealand to help them realise a step change in brand driven financial performance.”   Millward Brown Vermeer's thought leadership includes the Marketing2020 study, the most global and comprehensive CMO research programme in the market, as well as the annual BrandZ Top 100 Most Valuable Global Brands ranking.   Millward Brown Vermeer Australia is based in Millward Brown’s Sydney office. Millard Brown Vermeer currently has over 160 consultants globally across 10 offices.    -ENDS-  Press Contact:  Sue Ralston sue@einsteinz.com.au + 61 (0) 466 964 786  About Millward Brown  Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research.  Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.  Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments).  Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com. Global marketing consultancy Millward Brown Vermeer launches in Australia 2014-08-27T23:40:01Z global-marketing-consultancy-millward-brown-vermeer-launches-in-australia Sydney,  AUSTRALIA: 28 August  2014 –Millward Brown, a global leader in brand, media and communications research, today announced the Australian launch of its global marketing consultancy Millward Brown Vermeer and the appointment of Caspar Wright as Managing Partner of the new venture.   Millward Brown Vermeer is a global strategy consultancy focused on driving brand-led business growth, formed in June 2014 when Millward Brown acquired EffectiveBrands Holding B.V., one of the world’s leading marketing strategy consulting firms, and combined it with Millward Brown Optimor, its strategy consulting unit.  The company will work with leading CMOs to unlock profitable brand-led business growth by creating growth strategies and building the executional capabilities to deliver market, customer and shareholder value.   Wright is a consulting industry veteran and strategist with a distinguished 20+ year career. He spent 12 years in a variety of senior strategic roles at Lion Nathan and three years as a management consultant at Braxton Associates/Deloitte Consulting in London and Sydney.  Most recently Caspar was the founder and CEO of Catalysis Consulting which delivered integrated strategy consulting and market research solutions.    “Millward Brown Vermeer in Australia, under the leadership of Caspar Wright, will further strengthen our offer and expand the breadth of our strategic capabilities,” said Ben Dixon, Managing Director of Millward Brown, Australia and New Zealand.  “Millward Brown has unparalleled expertise in unlocking the power of brands, and in recent years our practice areas have adopted a more consultative and collaborative approach to advise today’s marketers who are operating in an increasingly complex media landscape.  The addition of Millward Brown Vermeer is a natural extension to deepen our consultancy expertise.”   Millward Brown Vermeer has over 160 consultants globally, and is experiencing rapid growth. Its Australian launch brings the total number of worldwide offices to ten.    “We see significant market opportunity for a brand-led strategy consultancy in Australia” said Caspar. “Millward Brown Vermeer’s competitive advantage is our unrivalled understanding of how brands can create financial value through the development and embedding of consumer insight-led market strategy, structure and capability.  Our consultancy will be focused on unleashing game changing results for clients by ensuring winning market strategy is attached to an actionable plan and superior marketing capability.”   Millward Brown Vermeer Australia is based in Millward Brown’s Sydney office.  -ENDS-  Press Contact: Sue Ralston sue@einsteinz.com.au + 61 (0) 466 964 786  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research.  Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.  Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments).  Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.   Google Overtakes Apple to Become the 2014 BrandZTM Top 100 Most Valuable Global Brand 2014-05-20T23:29:00Z google-overtakes-apple-to-become-the-2014-brandztm-top-100-most-valuable-global-brand Australia’s Commonwealth Bank, ANZ and Westpac Achieve Double-Digit Growth in Brand Value 21 May 2014 – Sydney, Australia – Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its No 3 position with a brand value of $108 billion. Nick Cooper, Managing Director of Millward Brown Optimor, commented on the number one brand, “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple.” Australia’s Commonwealth Bank moves up four places to No 44 with a strong 18% increase in brand value to $21 billion, whilst ANZ remains at No 52 with a 15% increase to $19 billion and Westpac moves three places to No 85 with a 17% increase in brand value to $12 billion. Woolworths is the fourth Australian brand in the Top 100, down two places at No 82. “The impressive growth in brand value of the two Australian brands in this year’s Top 100 is in line with the strong recovery in valuations seen across the globe,” said Johnny Panagiotidis, Senior Business Consultant at Millward Brown Australia. “The global financial crisis was a challenging time for many companies but despite fluctuating macro-economic conditions and the impact of digital disruption, we still see seventy-one of the brands listed in our 2014 Top 100 that were there in 2008. Strong brands are better able to weather the storm and, when valued by companies, create value for them.” BrandZTop 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.  The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis. The BrandZ Top 10 Most Valuable Global Brands 2014 Rank 2014 Brand Category Brand Value 2014 ($M) Brand Value Change Rank 2013 1 Google Technology         158,843 +40% 2 2 Apple Technology 147,880 -20% 1 3 IBM Technology         107,541 -4% 3 4 Microsoft Technology          90,185 +29% 7 5 McDonald's Fast Food 85,706 -5% 4 6 Coca-Cola Soft Drinks 80,683 +3% 5 7 Visa Credit Cards 79,197 +41% 9 8 AT&T Telecoms 77,883 +3% 6 9 Marlboro Tobacco          67,341 -3% 8 10 Amazon Retail           64,255 +41% 14 Key findings highlighted in this year’s research report include:  ·         Share of Life:Successful brands such as Google (No 1 brand), Facebook, Twitter, Tencent and LinkedIn are more than just tools, they have become part of our lives. They offer new forms of communication that absorb people’s attention and imagination, while also helping them organise the rest of their lives at the same time. To gain more of our mind-space, brands such as Tencent and Google are even crossing categories. This trend also pushed No 1 Apparel brand Nike, a prime example of a brand seeking to become a share of life brand which offers services such as Nike+ that extend well beyond its functional raison d’etre. ·         Purpose beyond Profit:Brands in business for reasons beyond the bottom line have a better chance of success in today’s world.  For example, Pampers, which promotes mother and baby health issues, is at No 39 in the ranking and grew its value by 10% to $22.6 billion. Dove, which has continued to find huge success on the back of its “real women” philosophy, has a brand value of $4.8 billion.   ·         Apparel fastest growing category:  The top 10 Apparel brands grew in value by 29% to nearly $100 billion this year, outpacing Cars (up 17%) and Retail (up 16%). With brands such as Uniqlo, Nike and Adidas all recording double-digit increases in their valuation. ·         Technology service companies continue to climb: Not only are the top four brands technology companies,, but so too are many of this year’s biggest risers. This year’s fastest climber was leading Chinese internet brand Tencent, up 97% to $54 billion and the No 14 position, followed by Facebook which rose 68% to $36 billion and took the No 21 spot. New brands in the Top 100 include Twitter at No 71 with a brand value of $14 billion and LinkedIn at No 78 worth $12 billion. Collectively, Technology companies make up 29% of the value of the BrandZ Top 100 ranking. ·         High value brands provide faster growth: An analysis of the BrandZ™ rankings as a ‘stock portfolio’ over the last nine years shows a highly favourable performance compared toa wider stock market index, the S&P500. While the value of the companies in the S&P500 index grew by 44.7%, the BrandZ™ portfolio grew by 81.1%, proving that companies with strong brands are able to deliver better value to their shareholders. A graphic is available here. ·         Brands from theWestern World bounced back in 2014, with a greater proportion of both the number and value of brands within the top 100. This reflected the resilience of established brands and the breakthrough of new brands, as well as improved economic conditions. As a result, the number of brands from fast growing economies slipped in 2014.China, with 11 brands, continues to have the largest representation, two Russian brands, Sberbank and MTS, remain in the ranking, and mobile operator MTN  is Africa’s representative for the third consecutive year. The BrandZ™ Top 100 Most Valuable Global Brands report, rankings and a great deal more brand insight for key regions of the world and 13 market sectors are available online here. A new suite of interactive smartphone and tablet applications will also be available for free download via Apple IOS and all Android devices from www.brandz.com/mobile or search for BrandZ in the respective iTunes or Google Play app stores. ENDS NOTES TO EDITORS: About the BrandZ™ Top 100 Most Valuable Global Brands Ranking Commissioned by WPP and undertaken by Millward Brown Optimor, the BrandZ™ Top 100 Most Valuable Global Brands ranking is now in its ninth year. It is the only study to combine measures of brand equity based on interviews with over two million consumers globally about thousands of global ‘consumer facing’ and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business and shareholder value. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries. About Millward Brown Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a Neuroscience Practice (using neuroscience to optimise the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximise financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com. About WPP WPP is the world’s largest communications services group with billings of US$72.3 billion and revenues of US$17.3 billion.  Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs nearly 175,000 people (including associates) in over 3,000 offices across 110 countries.  For more information, visit www.wpp.com. WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running. WPP was also named, for the second consecutive year, the World's Most Effective Holding Company in the 2013 Effie Effectiveness Index, which recognises the effectiveness of marketing communications. Media Contact Sue Ralston   Einsteinz Communications Tel: + 61 (0) 2 8905 0995 Email: sue@einsteinz.com.au Smartphone Now Dominant Screen in Australia, but Consumers Remain More Favourable Toward TV Advertising 2014-03-17T03:13:03Z smartphone-now-dominant-screen-in-australia-but-consumers-remain-more-favourable-toward-tv-advertising Sydney, March 17, 2014 – Research released globally today has found that Australian’s spend more time using their smartphone than watching TV and that only 11 percent of multi-screen use is actually “meshed” (the use of a TV and a second screen for related content).  The findings, which come from Millward Brown’s 2014 AdReaction Report examined multiscreen use and behavior across 30 countries and explored consumer receptivity to advertising on TV, smartphones, laptops and tablets.  The findings of the extensive study provide detailed insights to local, pan-regional and global marketing professionals to help them better connect with their audience and brand growth. The report also noted that the average multiscreen user in Australia consumes six and a half hours of screen media each day, of which 113 minutes is simultaneous consumption of another screen, resulting in a typical daily screen time of just under five hours (or 285 minutes).   Smartphones account for 33 percent or 132 minutes of the daily screen time, which is less than the global average of 147 minutes.  By comparison TV accounts for 32 percent or 125 minutes which is more than global average of 113 minutes.  Laptops account for 26 percent or 102 minutes, less than global average of 108 minutes; and Tablets for 9 percent of daily screen time or 37 minutes, which is less than the global average of 50 minutes. Significantly for Australian marketers, just 11 percent of consumers simultaneous screen time use is “meshed” (the use of a TV and a second screen for related content) which is well below the global average of 14 per cent.  By comparison 28 percent of consumers “stack” their viewing -  the use of a TV and second screen for unrelated content.  This is well above the global average of 22 per cent. At 60 percent of screen time, “shifting” among individual screens throughout the day remains the dominant form of screen use. “The research provides valuable insights for Australian marketers who are under increasing pressure to account to the C-Suite level for every marketing dollar spent” said Mark Henning, Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP). “All marketers know their consumers are spending more and more time multiscreening but detailed information as to precisely how they are using these screens is required to successfully plan and execute synergistic multiscreen campaigns. These results show that Australians are comfortable switching between screens but that they require compelling reasons to mesh content.” The study also found that whilst receptivity to advertising is higher for TV than for ads on digital screens, receptivity across all screens in Australia is markedly lower than the global average. For example, TV receptivity 45% (vs Global 56%), Laptop-PC 27% (vs Global 39%), Smartphone 22% (Global 38%), and Tablet 22% (Global 37%).   In line with the global trend, TV is generally more of a start point for consumption in Australia with digital devices generally used to continue or complete tasks. Multi-screen sequences are more likely to start on TV and continue on a smartphone, and this pairing is above the global average in Australia, with laptop to smartphone shifting also more common than in other markets. Specific to multiscreen marketing opportunities, AdReaction found that consumers are most receptive to micro-video; TV ads with interactivity; and TV ads promoting mobile apps, Facebook pages and websites. Marketing that delivers more entertainment and rewards are generally preferred over multiscreen campaigns which simply offer more information. “Understanding the time spent interaction between and receptivity to advertising across different screens in each market is critical for marketers” noted Mark Henning, Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP). “With consumers less receptive than the global average to advertising on any screen, it is imperative for Australian brands to find entertaining and useful ways to deliver their message across multiple screens.” The global press release can be found at www.millwardbrown.comENDSAbout AdReaction 2014 For AdReaction 2014 Millward Brown surveyed, via smartphone or tablet, more than 12,000 16-44 year old multiscreen users across 30 countries. Multiscreen users were defined as people who own, or have access to, a TV and a smartphone and/or a tablet. In Australia, Millward Brown surveyed 269 multiscreen users. AdReaction studies have been conducted since 2001, delivering insights on consumers’ perceptions of advertising, particularly digital formats. The study addresses key questions facing marketers, including: What is the marketing opportunity in the multiscreen world? What role does each screen play in a media plan and how receptive are consumers to advertising by screen?  What are the best practices for deploying multiscreen advertising to drive brand growth? About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.   Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.Media Contact Sue Ralston Einsteinz Communications Tel. +61 (2) 8905 0995sue@einsteinz.com.au  Millward Brown Appoints Mark Henning as Head of Media and Digital, AMAP 2014-03-02T23:17:42Z millward-brown-appoints-mark-henning-as-head-of-media-and-digital-amap Sydney, 3 March 2014 – Global Brand, Media and Communications consultancy, Millward Brown, today announces the promotion of Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the growth of Millward Brown’s media and digital practice across the region.   Previously Head of Media and Digital in Australia, Mark’s appointment to this newly created role reflects the growth of the company’s media and digital solutions practice across the region and recognises the innovative consultancy that Mark and his team have built in Australia. In 2013 the AMAP region conducted more than 100 studies to help leading brands optimize their brand performance across media channels, with demand expected to further increase in 2014 and beyond.   “Today’s constantly changing media environment has challenged established protocols of media channel and budget allocation. Our clients are looking for help in understanding the role of each channel and also guidance on how to meet brand and performance objectives through integrated marketing campaigns,” said Henning. “Millward Brown’s deep brand building expertise combined with our cross-media and digital effectiveness solutions provide unmatched insight to brands and I look forward to working with our talented media advisory teams across the region to help our clients optimize their media investments to grow brand value.”   Henning will focus on building best-in-market media and digital account strategies, identifying and sharing best practices, ensuring optimal integration with other Millward Brown solutions and swiftly implementing global learnings and innovations. He will also continue to lead Australia’s media and digital practice.   “Mark has worked in the media industry for more than 20 years and has been influential in the evolution of digital marketing in Australia for the majority of his career,” said Ben Dixon, Managing Director for Millward Brown in Australia and New Zealand.  “His extensive experience of strategic and innovative consultancy will enable him to drive the performance of our media and digital practice across the AMAP region.”   Henning has held several senior positions within the Australian media industry over the last 20+ years. He joined Millward Brown in 2009 as Director of Digital Solutions, successfully establishing the company’s media and digital solutions offer in Australia. Prior to this, he was Managing Director, APAC, at Facilitate Digital, General Manager at One Digital, and Managing Director at Nielsen//NetRatings.  -ENDS-  Press Contact: Sue Ralston sue@einsteinz.com.au + 61 (0) 466 964 786  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.    Drive For Multi-Screen Marketing to Dominate 2014, Says Millward Brown's Annual Predictions 2013-12-11T02:33:06Z drive-for-multi-screen-marketing-to-dominate-2014-says-millward-brown-s-annual-predictions Sydney December 11, 2013 – Millward Brown, the world’s leading expert in helping clients grow strong brands, today released its annual digital and media predictions for the year ahead. Authored by Millward Brown experts from around the world, the report identifies the need for marketers to better understand consumer behavior across devices and adjust their investment accordingly as the primary challenge for 2014. Millward Brown Appoints Sam Almutair as Head of Client Services, Australia 2013-12-09T23:39:45Z millward-brown-appoints-sam-almutair-as-head-of-client-services-australia Sydney, 10 December 2013 – Global Brand, Media and Communications consultancy, Millward Brown, has announced the promotion of Sam Almutair to Head of Client Services, Australia, responsible for leading both the Sydney and Melbourne teams to drive and deepen new and existing client relationships.   In this newly created position, Sam will be tasked with ensuring a passionate and consultative approach to all aspects of client engagement and business development. The appointment reflects the expansion of Millward Brown’s client list and the recent integration of its qualitative, quantitative, media and digital, and marketing science teams as it moves to a consultancy approach to better meet the evolving challenges of its clients.   “The needs of our clients have shifted” said Sam. “As marketers no longer operate in channel or discipline based silos we have aligned our business to provide better partnership, and now offer a true consultancy service. I am looking forward to continuing to drive a best-in-market, flexible approach to all interaction with our clients across Australia.”   Sam will be supported by Leigh Mander, who has been promoted to the role of Client Service Director, Sydney and Conny Weyrich, promoted to the role of Client Service Director, Melbourne.   “Sam is a passionate advocate for exemplary client service and will bring a wealth of experience, energy and professional discipline to this newly created position,” noted Ben Dixon, Managing Director, Millward Brown, Australia. He added “Our business and service offerings have rapidly matured in the last few years and the promotion of Sam to a national role will ensure we continue to lead the market in Brand, Media and Communications consultancy in order to help our clients grow in a challenging market.”   Sam was most recently Client Service Director, Sydney for 3 years. Prior to that he was Client Service Director in Melbourne. Sam will continue to be based in Millward Brown’s Sydney office.   /ENDSPress Contact: Sue Ralston sue@einsteinz.com.au + 61 (0) 466 964 786  About Millward Brown Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.  Millward Brown takes Tracking Expertise onto Mobile 2013-08-25T23:47:21Z millward-brown-takes-tracking-expertise-onto-mobile Sydney, 26th August, 2013:  Millward Brown, a global leader in brand, media and communications research, today announced it is taking its extensive tracking expertise onto mobile, as a part of an aggressive regional mobile research strategy.  The strategy will enable faster delivery of insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region. The company is actively partnering with clients to exploit the benefits of speed and data accuracy that mobile data collection brings to its core solutions.  Nestlé Malaysia is the company’s first client in the region to adopt a mobile-enabled solution and has migrated one of its brand and communications tracker onto mobile.  As part of the strategy, Millward Brown has also added On Device Research, a mobile panel specialist, to its preferred providers for data collection via the mobile internet in the AMAP region. “There has been much talk in the industry about how market research must adapt to meet clients’ needs for faster feedback on brands and marketing activities,” said Gonzalo Fuentes, Managing Director for South-East Asia at Millward Brown. “We’ve been hard at work making our in-market brand performance tracking solutions mobile-enabled to allow us to meet our clients’ information needs in a more efficient and effective manner”. Mr. Fuentes continued “We are actively working to move more research onto mobile and we expect to survey more than a quarter of a million people across the region on mobile by the end of next year.  We are delighted that like-minded, innovative clients such as Nestlé in Malaysia have already made the transition, and this month we went live with mobile fieldwork.” Khoo Kar Khoon, Communications Director for Nestlé Products Malaysia, said “We were really pleased with the results of the pilot study.  The benefits in speed and data quality were instrumental in our decision to move forward, and we expect even greater efficiencies over time.  We’re keen to explore mobile in more of our research where relevant”.ENDS  About Millward Brown Millward Brown is a leading global research agency specializing in effective advertising, strategic communication, media and brand equity research. Millward Brown helps its clients build strong brands and services through a set of comprehensive research-based qualitative and quantitative solutions. It has 88 offices in 58 countries. Specialist practices include Dynamic Logic (global leader in measuring digital marketing effectiveness), a network of media experts (measuring media effectiveness), Firefly Millward Brown (our global qualitative network), The Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques) and Millward Brown Optimor (focused on supporting clients to maximize their return on brand and marketing investments). Millward Brown is part of Kantar, the insights, information and consultancy division of WPP. To learn more, visit www.millwardbrown.com.  Contact Sue Ralston Einsteinz Communications Tel. +61 (2) 8905 0995sue@einsteinz.com.au