The PRWIRE Press Releases https:// 2012-07-30T11:19:00Z Getting Your Business Online 2012-07-30T11:19:00Z getting-your-business-online The world of online business is a rapidly growing one in which many people have made a great deal of success. There are many attractions to starting a web-based business. Some of the most significant advantages are that the startup costs and risks are almost negligible. Even if things don't work out, you generally don't have much to lose. However, making money online is not without its disadvantages and there is no such thing as an honest and practical way to get rich quickly on the Internet. It will take patience, perseverance and the willingness to learn about how the Internet and online marketing works. You'll need to learn how to research competitors, understand how social networking works and learn at least a little about the more complex aspects of web design and hosting. The following steps will introduce you to the basic strategy to starting your first online venture.1. Registering and Hosting Your WebsiteThe first thing you'll need to do is register a web address. This is also known as a domain name. This is the most important step to building up an online presence. You can consider your domain in the same light as a trademark and your piece of online real estate. Unlike traditional businesses, however, the costs are extremely low. Eg. Digital Pacific offers .com.au domain names for only $12.45 per year.You should choose a domain registrar and web hosting company carefully and dedicate some time to getting the most suitable hosting package available. Always do your research first by reading user reviews. Secondly, you should take care to choose a suitable domain name. It should be fairly short, easy to remember and, ideally, contain some keywords which are relevant to the content that you're going to provide.Generally, you'll want to register your web address with the same company that you use for web hosting. When choosing a hosting package, you'll want to pay attention to important elements such as data storage capacity, percentage of time that the service is online, security and other features. Many web hosting companies provide a useful set of tools for getting your website up and running quickly. If you want to start a blog, for example, you may want to go for a hosting package such as the WordPress hosting package from Digital Pacific.2. Designing Your SiteDesigning a site does not necessarily have to be as complicated as many people think it does. A lot of web hosting companies provide a set of user-friendly tools which you can use to build your site from scratch without having to know much, if anything, about the technicalities of web design and coding. If you're starting a blog, things are even easier, thanks to popular free tools like WordPress. While there is still a learning curve, it's not a particularly daunting one.If you want to create something like an online shop, for example, things start getting a little more complicated. A plain website or blog is fairly straightforward by comparison, since you can start off with a free template and use popular, amateur-friendly web design tools.If designing the website you need is beyond your capabilities, then you may want to consider hiring a web designer. This can be quite a considerable investment, however. Professional web designers tend to use advanced software such as Dreamweaver which, while providing a highly sophisticated set of features, also has an enormous learning curve.Hiring a web designer does not have to be as expensive as you may think, thanks to the increasing popularity of outsourcing websites where you can find a freelancer to do the work for you for a negotiable price.3. Setting Up Online Payments and Delivery MethodsIf your online business is going to be about selling products and services rather than affiliate programs and advertising revenue, then you're going to need to think about online payment and product delivery methods. PayPal is one of the most popular payment methods on the Internet. Subscription websites, online shops and many other websites use it. Though it can be time consuming, setting up a PayPal account is at least free. Even if your site is not going to be selling anything itself, you'll still need a PayPal account for accepting payments from advertising and affiliate programs.For online shops, you'll probably want to use an online shopping cart such as PrestaShop or Magento. For delivering products, you'll need to find a courier company for collecting and shipping physical goods. If, however, you are providing digital products such as eBooks, online services or software, your costs will be considerably lower as you'll be able to use an online fulfilment company instead.4. Getting Visitors To Your SiteFor many, the most time-consuming and frustrating element of online business is actually getting enough people to visit your website. Building up site traffic is not something that can be done overnight. It's something that you will need to continually focus on for the life of your online business. No matter how good your site or product is, it's of no use to your online ventures if your website doesn't even appear in search results.Most people ultimately reach a website by coming from one of the major search engines such as Google, Yahoo or Bing. Search engines index new and updated websites regularly, using robots known as "crawlers." These crawlers don't work in quite the same way as people do. Instead, they look for things such as specific keywords which are frequently repeated in a page of content and then index and categorize your site accordingly. Making your website more accessible to the search engines is known as search engine optimisation (SEO). You should use suitable key words and phrases in your content, fill in title fields and descriptions and use a suitable, search-engine friendly design for your site.Listing your website on directories and social networking sites is also essential. You should have a Facebook and Twitter account at the very least. On such sites, you can share with the world the latest updates for your business and expand your online presence. Content marketing using video and audio marketing can also be effective and, with popular video sharing sites such as YouTube, it doesn't even have to cost you anything.You'll want to start tracking the growth of your online business from the very beginning. Using a free tool such as Google Analytics, for example, will provide you with all sorts of useful information such as sources for your web traffic, which pages are most popular and much more.To find out more about the services offered by Digital Pacific including domain name registration, web hosting and cloud hosting solutions, visit our website at www.digitalpacific.com.au or call us on 1300 MY HOST. Website Speed 2012-06-14T09:52:01Z website-speed Web surfers are notoriously short on patience. If a visitor arrives at your website and finds that each page takes a painfully long time to load up, they will quickly lose interest and head elsewhere. In addition to the experience that visitors actually have when they make it to your website, search engines are actually starting to penalise poorly performing sites as well. Remember that, for most visitors, your website will be the very first impression that they get of your company, so be sure to make it a good one! While having a reliable and high-performing web host is essential, there are also some useful ways how you can easily speed up your website yourself.Before you begin, you may want to analyse the performance of your website to see if it really is in need of some optimisation. Google, for example, provides a useful site performance analyser in its free Google Webmaster Tools. To enjoy the best results, you should aim to have your site performing faster than about three quarters of the other sites that Google checks. If you feel that your site does need some performance improvements, try the following easy steps.Optimise Images to Reduce BandwidthFilling a webpage with large images is always a big mistake. While large, high quality images are great to look at, they take a long time to load, particularly on slower connections. The optimal maximum size of images on the web is around 800 pixels across. However, this does not necessarily mean that you have to have low quality, small pictures throughout your site. On the pages which people visit, such as product description pages and blog posts, providing thumbnail images is perfectly adequate. You can then have these thumbnails load up a full size, high-resolution image when clicked on. This way, the visitor has a choice instead of being bombarded by slow-loading graphics on the first page.It can also be worth removing meta-data from photos as well. This includes information about the photo such when it was taken and which camera was used. All of this information uses bandwidth and it rarely has any use on a website.Reduce the Reliance on Java and FlashJava has its place in certain elements of web design, but it is often used excessively and in places where it offers no clear advantage to the user. Using Java scripts to load content can greatly decrease the speed of a website and, in some cases, it can even cause the browser to halt entirely.Another thing which is often vastly overused by certain web designers is Flash. Even these days, when Flash is gradually becoming a thing of the past, some designers still insist on designing even entire websites using it. Flash animations might look pretty and lend to fun navigation features, but they also take a long time to load. Additionally, Flash content is not indexed by the search engines and many devices and web browsers cannot display Flash content anyway.Cache Your WebsiteThe contents of many websites are located on multiple servers all over the world. For example, the images displayed on a site may be hosted on Flickr.com while the video content may be hosted on YouTube. Other elements may be included on other servers, all physically a long way from the actual bulk of the website. Needless to say, this slows down webpage loading considerably.Caching a website allows its content to be pre-assembled on the main server of the website, sometimes providing a considerable boost to performance. The popular open-source content management software, WordPress, for example, has some plug-ins available for it which are designed to cache your site to improve its performance.To find out more about the services offered by Digital Pacific including domain names and web hosting, visit our website at www.digitalpacific.com.au or call us on 1300 MY HOST. Web Hosting Tips 2012-05-23T10:48:06Z web-hosting-tips One of the important decisions when planning your online business is choosing the right hosting for your website. A Successful hosting company has 99% uptime and it guarantees a stable and reliable online presence while avoiding any technical difficulties that might hinder you or your customers.With the evolution of internet technologies and the decrease in computer hardware prices, it's now possible to get a reliable hosting plan that won't break your budget. In fact, Digital Pacific offersweb hostingplans that start from only $58.80 a year.Here are a few points to keep in mind when choosing your hosting plan:1.Stay away from free or very cheap hosting. A free plan is fine if you just want to try some things out for the first time and get a feel for the business, but once you're serious, it's important to move to a more reliable plan. Think of it this way: if your store is slow, glitchy or unavailable all together, you lose more money and potential customers than what it would cost you to set up a reliable hosting plan. Customer support for very cheap or free plans tend to be bad or non-existent which would hinder you further if you do happen to encounter technical difficulties, which leads to the next point.2.Make sure to select a hosting company that provides good technical support. If you do encounter technical difficulties, getting your website up and running as soon as possible would be your priority. A company with a good response time and problem-solving skills would be crucial.3.Research hosting companies well. Read reviews on the internet and don't settle for "okay". Established companies with good reviews are usually your best bet because they managed to keep their customer happy for years and have enough experience to assist you should you face any problems.Think of a brick and mortar store. People pay high expenses just to keep the store running like rent, bills, decor, employees and more. An online store provides many of the same advantages for a fraction of the cost. Why not invest a little more to make your store bigger and better. It all starts with hosting.To find out more about the services offered by Digital Pacific includingdomain namesand web hosting, visit our website at www.digitalpacific.com.au or call us on 1300 MY HOST. Increasing Your Blog Traffic 2012-05-16T10:06:05Z increasing-your-blog-traffic Blogs can be wonderful marketing tools, but only when they are used properly. Many businesses do not know how to drive Internet traffic to their blog and so they eventually give up creating posts. If these businesses perform these blog activities they will increase their blog traffic, eventually leading to sales conversions.1. PatienceOne of the biggest lessons people need to learn about blogging is to exercise patience. Building up blog traffic takes time and consistency, so a business must be committed to its blog. "Just trying it out" for a few weeks or even a couple of months might not produce results and is usually a waste of time. Some so-called blogging "experts" promise dramatic traffic increases in short amounts of time, but their tactics do not result in long-term high blog traffic that can sustain future business growth.2. Consistent PostingJust like how television shows broadcast at specific times, you need to be posting blog posts on a consistent basis in order to draw in traffic. For example, if a popular television show were to broadcast episodes every few weeks and on different days of the week viewership would be much lower. You need to commit to blogging at least once a week, but the more often you blog the faster you will build a following.3. Post SubstanceSimply posting often does not alone build a loyal following for your blog. Your blog posts must give your readers some kind of value, otherwise readers will not return to your blog. For example, if you own a medical clinic you can use your blog to give first aid tips or let people know what viruses are going around. If you provide useful information in your blog posts people will not only visit your blog often, but they are more likely to tell their friends about it.4. Share ButtonsMany blog platforms, such as WordPress, allow you to easily install share buttons at the bottom of each post, similar to what you see on many news websites. These buttons let users post a link to Twitter, Facebook, Google+ or even email a link to friends with a single mouse click. Making it easy to share blog posts means readers are much more likely to do so.5. Social MediaCompanies and their employees should be active on social media, helping spread the word about the company blog in any way possible. Join sites like Facebook, Twitter, Pinterest and Google+ if you do not already have accounts. Post to these accounts regularly to build up followings, and then share links whenever a post goes up on the company blog..Follow the advice of the five tips listed in this post and you should see a significant increase in the amount of traffic that your blog receives.For more information on the various services offered by Digital Pacific, such as WordPress hosting and domain names visit our website www.digitalpacific.com.au or call 1300 MY HOST to have a friendly chat with one of our team members. What Do You Need to Do if Your Domain Name Expires? 2012-04-19T07:08:08Z domain-name-expiry When you purchase a domain name, you reserve the name for a specified duration, which is typically a year or two years. The registrar where you purchase and reserve the domain name usually sends you a notice when your domain name is about to expire. Some registrars even send you multiple messages for several months up until the name expires. However, if you forget to register your domain, you must take several steps to get the site back up and running after the domain expires.Purchase the Domain NameEven though the domain name has expired, the registrar typically gives you a recovery period that can extend between 14 to 60 days. This is the grace period that is reserved in case domain name owners accidentally forget to reserve the name by the deadline. The first step to recover your domain name is to log in to your registrar account and purchase the domain name for another year. The cost to re-register is approximately $20, depending on the registrar prices and the type of top-level domain you reserve.Point the DNS Servers to Your Hosting Name ServersAfter the domain name expires, the name servers are automatically set to the registrar's site. DNS is the protocol that translates a friendly domain name to the IP address of the host server, which is how a Web browser is able to find and open a website. Some hosting companies have a wizard within your control panel that automates the transfer, but this wizard might not work when a domain name expiration occurs.Log in to your registrar account after you purchase the domain name. Your hosting company must supply the DNS server names, because each hosting company has its own settings for name servers. These names are typically found in the hosting company's FAQs, or you can call the technical support number to get the name server settings.Locate the DNS settings section in your registrar's account. Edit the DNS server settings using the server names provided by your hosting company. Save the settings, and the process of recovering your expired domain is complete.After these changes are made, you must wait for the DNS changes to propagate across the Internet. The changes can take anywhere from a few hours to 48 hours to complete. You can't speed up the propagation, but some of your readers will be able to see the site within a couple of hours.One downside to accidentally losing the name is that it takes the search engines some time to reevaluate the site's content. If Google crawls the website within the expiration time, you must wait for the site to recover search engine rank. For this reason, it is important to always keep track of your domain name expiration date.About Digital PacificDigital Pacific, based in Sydney and founded in 2000, provides cloud services, domain name registration and carbon neutral web hosting solutions to individuals, small to medium sized businesses and corporations. To find out more about the services offered at Digital Pacific, visit our website or give us a call on 1300 MY HOST for a friendly chat. What Is Pinterest 2012-04-19T07:05:10Z what-is-pinterest Whether you're a social networking junkie or you don't even know how to check your own email, you've probably heard about Pinterest. It skyrocketed into the virtual world in 2011 and has now become one of the top social networking websites. Learn the basics to discover what Pinterest can do for you.What Is Pinterest?Like other social networking sites, Pinterest provides a way for people to share information with their friends. The information exchange is primarily fueled by photos and images. Do you have a photo of your dream home? Pinterest is the place to share it.How Does It Work?Imagine if all the people in your neighborhood mounted large bulletin boards on their front doors. On your door, you would use tacks to pin up images of everything you like, such as clothing from fashion magazines, recipes and decorating ideas. If desired, you could jot down a short comment about everything you posted. Then, you could walk around and see all of your neighbors' boards. If you liked something you saw, you could make a copy of one of the images and repin it on your own board. This scenario is exactly what Pinterest provides in an online environment, except your neighbors are any people with Pinterest accounts that you choose to follow.How Do I Join?Pinterest was launched as an invitation-only website, although that may change. To join Pinterest, talk to a friend who is a member and ask her to send you an online invitation, either through your email, Facebook or Twitter account. Alternatively, click "Request an Invite" on Pinterest's homepage. You'll receive instructions about how to proceed.How Do I Use It?When you first join Pinterest, the website will suggest a few other users you can "follow" just to get started. If you're also a Facebook user, you'll have the option to automatically follow all of your Facebook friends. Once you've browsed a few of the images, which are called pins, you should start pinning to your own boards. You can create as many boards as you like for any category you can dream of. Some examples might be "Fashion Ideas," "Things I Want To Cook" or "Dream Vacation Locations." Pinterest provides a few categories for boards to help you start.Once you have a few boards, continue browsing your friends' boards and find things you like. Either repin them to your boards or "like" them. Things you like will appear in a list separate from your boards. You can pin images from other peoples' boards or anywhere on the Internet. Once you pin an image, it will automatically link back to its original location. For example, if you pin a food item you really like from a culinary website, anyone who sees the image on Pinterest can click on it to find the original recipe.Why Should I Join?People like Pinterest for various reasons. It will be what you make of it. You may find inspiration for creative pursuits like cooking, decorating, planning a wedding or art projects. You could use it to keep up with fashion trends among the people whose tastes you admire. It may provide a more efficient way than a search engine to find what you're looking for because you can tailor it to your tastes and interests. For example, if you're looking for some hair style ideas for a formal event, you can use Pinterest to see what your friends like, as opposed to doing a more general search through Google. In addition to being a source of inspiration, Pinterest can serve as a guide when you're making purchasing decisions about brands and styles.Should Businesses And Organizations Join?Pinterest provides inherent benefits to businesses and organizations. If you're representing a business and you pin intriguing images on your boards, your followers will probably circulate them on their own boards. But note that Pinterest's developers encourage users from using the site exclusively for self-promotion. In the online community, the best way to promote your interests is to also promote others'. You'll make friends and establish a stronger presence on Pinterest if you pin not only your own images but others you admire.Will I Get Addicted?You might, as this seems to be a trend among many Pinterest users. But how much you use it is entirely up to you. So pin away!About Digital PacificDigital Pacific, based in Sydney and founded in 2000, provides cloud services,domain name registration and carbon neutralweb hosting solutions to individuals, small to medium sized businesses and corporations. For further information the various services offered at Digital Pacific, visit http://www.digitalpacific.com.au or call 1300 MY HOST. Pay Per Click Advertising 2012-04-19T02:47:31Z pay-per-click-advertising Of the many elements of online marketing, pay per click (PPC) advertising is one of the quickest and most straightforward ways of getting traffic to your website. With PPC advertising, you can also enjoy having complete control over the advertising costs. You've probably already heard of Google AdWords. Although there are other companies which provide PPC advertising, this is by far the most common one.AdWords and other PPC programs work by placing advertisements on sites which have AdSense installed on them. Hundreds of millions of webpages have AdSense installed, since it provides a small stream of income to the owner of the site it's on. Every time someone clicks on an advertisement, the owner of the website that it's displayed on gets paid. Meanwhile, you get another visitor to your site.Using PPC advertising, you can set your daily advertising budget. If, for example, you set your daily budget to $10, your advertisements will no longer be displayed for the rest of that day once they've received $10 worth of clicks. The cost per click varies greatly depending on the keywords and phrases involved, but it is generally only a few cents per click. Advertisements where there is a lot of competition can be a great deal higher though. You can find out the estimated cost per click by using the Google AdWords Keyword Tool. This tool is also useful for helping you to choose the right keywords for your advertisements.To get started with PPC advertising, you'll first need to get yourself an account with Google AdWords. If you already have a Google Mail account, you can sign up using that email address. Once you're signed up, you can then use the Google AdWords Keyword Tool to help you select the optimal keywords for your advertisements. You can then set your daily budget for these targeted keywords. You can also choose what types of advertisements you want (text, picture or both) and choose where to display them. Your advertisements can appear as sponsored listings in Google's search results or they can appear on sites with Adsense installed. Generally, you're best off going with both options for maximum exposure.PPC advertising isn't all about Google, however. There are many other companies that offer a variation of the theme. Some companies provide in-text advertising, automatically changing certain words in your website's content into links to advertising affiliates.Various social networking sites such as Facebook also provide pay per click advertising programs of their own. With a constantly growing collection of more than 800 million accounts, Facebook is one of the most commonly used websites in the world. Because of this, using Facebook's PPC advertising program can greatly increase your company's exposure. As with any PPC marketing program, you can also set your daily budget with Facebook.Unfortunately, PPC advertising is also open to abuse. In the hopes of making easy money, some website owners will deliberately click the advertisements on their own sites or get others to do it for them. This is known as click fraud and is, of course, illegal. Google and other PPC marketing providers realize this and provide various countermeasures so that the cost to the advertisers is minimal.When used effectively, pay per click advertising will help you to attract significantly more visitors to your website which in turn, will give you a better chance of converting clicks into sales.About Digital PacificDigital Pacific, based in Sydney and founded in 2000, provides cloud hosting services, domain name registration and carbon neutral web hosting solutions to individuals, small to medium sized businesses and corporations. For further information the various services offered at Digital Pacific, visit http://www.digitalpacific.com.au or call 1300 MY HOST. Domain Name Registration 2012-04-19T02:39:35Z domain-name-registration The very first step to establishing any kind of an online presence for your business is, of course, to choose your web address. This is also known as a domain name. Domain name registration should be done carefully, since there are various important elements of Internet marketing which should be taken into account at this point. This article provides useful tips for beginners to registering a domain name. Consider the following tips.1. Shorter is BetterWhile your domain name should, ideally, either be your name or company name or otherwise provide some indication as to the type of content of the site, you should always aim to keep it short. There's no hard and fast rule with regards to the length of the domain name, although most registrars place a limit which is less than the global maximum of 63 characters. Keep it short, simple and easy to spell so that your visitors will be more likely to remember the address.2. Choosing the Top-Level Domain (TLD)The top-level domain is the final part of the web address. The most common is ".com," although almost every country and territory in the world has its own TLD and there are many others which are open to registration for anyone. Most business and money-making websites should stick to the .com suffix. You should use the TLD for your country if the content of your site is only relevant to others in your country, or your business is a local one.3. Do Not Use Trademarked NamesSome newbies to the world of online business and marketing are tempted to register a domain name which contains the name or variation of the name of a well-known business, brand or product. You should never use trademarked names, not only because it's unethical; it can also get you into serious trouble. This is a dishonest and illegal way of drawing more attention to your website and this process, often known as "cybersquatting", could end you up in a legal battle.4. Protect Your Business by Registering Multiple DomainsAny serious web-based business should consider registering multiple domain names. This helps to protect your brand name and prevent other business from taking a web address similar to your own. It's also a good idea to register a version of your domain name under different extensions, such as a .net version of your site. Many companies also register domain names with deliberate spelling errors. When a visitor makes a common spelling mistake when typing your web address, they'll still be redirected to your main site instead. For example, when people enter "gooogle.com," they still end up at "google.com."5. Use Letters, Numbers and DashesIn general, domain names can only contain standard Latin letters, numbers and dashes. No domain names can contain spaces and, for the most part, they cannot contain any symbols either. Although multilingual domain names are now available for countries to localise web addresses in their own languages, these are still not particularly common since most web users are used to the old standards and restrictions. Also, be aware that domain names are not case sensitive.Follow these simple guidelines and you will be well on the way to establishing a successful online presence with a memorable and effective domain name.To find out more about domain name registration and the various web hosting services offered by Digital Pacific, visit our website or give our friendly team a call on 1300 MY HOST. What Is Cloud Hosting 2012-02-29T05:04:37Z what-is-cloud-hosting-1 Granted that you have not spent the last few years hiding in a cave sans computer and Internet connection, you should be familiar withcloud hostingor must have at least heard of it. However, regardless of whether or not you know what it is, chances are that you've already been exposed to this kind of hosting service. Google, after all, is among the biggest and earliest proponents of "the cloud." So if you've ever performed a Google search or used Gmail, then yes you do have experience with a cloud-hosted site.But what exactly is cloud hosting?Simply put, it is a type of web hosting that utilises multiple linked servers to house and support a website. Instead of being reliant on a single physical server in the way that traditional hosting services are, cloud hosting taps into the virtually unlimited computing power of many servers grouped together to form a network or a "cloud." These servers are usually not gathered in one place but are distributed in various data centers, hence directing the focus away from the state and location of the computer hardware to the website's condition and upkeep.So, why choose cloud hosting?For several reasons, two of which are scalability and performance. With the processing capabilities of numerous servers at your disposal, there is no reason why your website should be restrained by the limitations of a dedicated/shared server. Cloud hosting offers you as much processing power as you need to make it easy for your site to handle a surge in usage. You won't have to worry about the server crashing when there's an increase in traffic or suffer the burden of migrating to a different server. You can expand and add on a new server when the need arises. Resources are available on demand, and you can access them when necessary, with no disruption or disturbance to your site's performance.Cost is another area where cloud hosting stands out. To grasp just how cost-effective cloud hosting can be, think of how you'd decide on a gym membership. If you were certain that you'd only have time to hit the gym twice a week and would only be using standard equipment, would you go for an all-access membership package that allows for unlimited visits or would you choose a cheaper deal that suits your needs better? You'd choose the latter of course, knowing that if you ever do find yourself having an odd extra time for gym or feeling the unusual hankering to make use of the sauna facilities, you can always opt to pay extra fees for the additional visit or use of facility. Paying extra might seem impractical at first, but it would actually prove to be cheaper in the end than paying in advance for services you think you might use but would hardly ever do.The same principle applies to cloud hosting. Instead of renting a server and paying a fixed price even though the amount of resources you employ fluctuates, you only pay for what you have actually used. Instead of shelling out for inactive equipment or unexploited bandwidth, your costs are restricted to those that are in fact at work for your website. Since you only have to pay for what you use, you will not have to deal with superfluous expenses.Economical and scalable, cloud hosting is an option worth considering if you have a website or are planning on building one. With the focus away from computer hardware, you can concentrate on managing your site and running your business. Minimal hassle, many benefits--what you can look forward to if you're hosted in the cloud.Digital Pacific is currently working on a cloud solution and cloud hosting services are expected to be offered within the next 6 months. For further information on the various services provided by Digital Pacific, includingdomain namesand web hosting solutions you can visit our website or call us on 1300 MY HOST for a friendly chat. 5 Ways to Find Good Quality and Affordable Web Hosting 2012-02-21T07:54:56Z 5-ways-to-find-good-quality-and-affordable-web-hosting When you are trying to create your own website, finding a web hosting service is usually the first step in the process. A web host will give you the means to physically create a website by providing you with a domain name through a registry.However, there are plenty of different web hosting services out there, each offering differing services and prices to cater to your needs. Free services exist but they are rarely reliable enough to meet the needs of a small business. There are also more expensive web hosting services that could end up charging you an arm and a leg. So how do you find a good quality and affordable web host?1.Read ReviewsOnline reviews of web hosting services are very instructive, and reading your fair share of these reviews can help you determine the best from the rest. While it may seem that some of the negative reviews are planted by rival hosting services to smear the competition, most hosting services allow users to post reviews on their website, enabling you to get an unbiased look at people’s opinions.2.Review Support OptionsThe less you’re willing to spend on web hosting, the fewer options you will have at your disposal. Depending on your needs, that might be perfectly fine. Just make sure you know what you need in a web hosting provider before you sign up.3.Factor in the Service’s ReputationA reputable web hosting service is generally one you can trust to deliver in terms of price, customer service and functionality. There is a reason so many free web hosting services have a bad image, so try not to associate yourself with these providers.4.Compare Suites‘You get what you pay for’ is an old maxim that applies to almost every consumer purchase. However, do you really need to spend all that money on the deluxe package when the chances are very remote you will even need such a robust suite? When looking to sign up for hosting with Digital Pacific, if your unsure about which hosting package will suit your website, you can speak to one of the team members and they will advise you which package will best cater to your needs.5.Evaluate SpaceDo you need multiple domain names and a large amount of bandwidth for your site? Figuring out how much space your website will take up is essential to choosing the right suite. To be on the safe side, purchase a little more than you think you’ll need.Finding a good quality web hosting provider is never easy, but with this article in hand you will have your site up and running in no time at all, and at a very affordable price.To find out more about the services offered at Digital Pacific including web hosting and domain names, visit our website or give us a call on 1300 MY HOST for a friendly chat. Aussies earning hundreds, some thousands, of dollars a month reselling web hosting. 2012-02-09T07:35:19Z aussies-earning-hundreds-some-thousands-of-dollars-a-month-reselling-web-hosting Australian tech savvy people are earning hundreds, some thousands, of dollars per month reselling web hosting."Hosting Reseller programs are great because they're flexible, and, unlike other business start-ups, they don't require a huge initial investment," states Andrew Koloadin of Digital Pacific.With each plan, the reseller receives a set amount of server space and bandwidth per month to resell."We give our partners the opportunity to choose their own rates and hosting plan details for their clients. They get to decide how to use the space."Their Reseller Lite plan, for example, provides 15 Gb of server space, 70 Gb of bandwidth and allows up to 30 domain names, all for only $60 per month. A reseller can create a plan offering each client, up to 30, 500 Mb of server space at $10 per month. This could gain the reseller $240 for the month, making it a great source of extra income or a nice start to a growing business.The entire setup is tailored to the reseller. They receive an administrator control panel from which to manage all client accounts, and they are able to update all visible information with their own company logo to help build their brand."We remain anonymous during the reselling process," explains Koloadin. "This is their business, and we want to protect that image."The image-protecting anonymity also transfers into the support area. Although the hosting company maintains the physical servers for the reseller, the reseller must handle all billing and support for its own clients."We can support the reseller for issues they might have, but we never contact their clients. Support and billing is left completely up to the reseller. We work hard in the background to provide the most reliable service possible by monitoring and maintaining the servers, but the client cannot see we are actually the backbones of the operation."Individuals that make perfect candidates for the Reseller Program are those looking for greater control over their work lives, work from home opportunities, as well as green business start-up ideas. Web designers and developers often take advantage of this program to offer their current clients reliable web hosting,which provides a repeat income stream for months to come. These two groups in particular are perfect candidates since they are already familiar and comfortable with the web hosting industry."Not everyone can do this, unfortunately. There is a certain level of technical knowledge needed to become a reseller."Koloadin continues, "For those without much technical knowledge, we suggest our affiliate program. It's another great way to partner with Digital Pacific and earn some extra income."About Digital PacificDigital Pacific, based in Sydney and founded in 2000, provides domain namesand web hosting solutions to businesses and individuals Australia wide. For further information on Digital Pacific's partner programs, visit their reseller web hosting page. Save Money by Transferring Your AU Domain Name 2012-02-09T06:53:29Z save-money-by-transferring-your-au-domain-name Australia - A number of domain name owners out there find themselves confused about the details and necessity of transferring their AU domain name to a new domain provider. Digital Pacific, a Sydney-based web hosting company and domain name provider, clearly explains the benefits of transferring an .au domain name and the procedure involved.A major cause for confusion when people initially purchase their domain name comes down to the fact that registration prices may vary. Andrew Koloadin, Managing Director of Digital Pacific, explains, “Domain names all come from the same regulatory body, so domain names from one provider are no different from another. The only value they offer are the services attached to that domain name, like DNS hosting or web hosting.”The reason most people want to transfer their domain name is to take advantage of lower domain name renewal fees. In the Australian market, .com.au domain names run anywhere from $24 - $140. Fifteen years ago, there was a Melbourne IT company that was working as the only accredited .au provider in Australia and charging $140 for two year registrations. There are still literally tens of thousands paying that same fee to them today, while Digital Pacific and many other companies offer .com.au domain names as low as $24.90 for two years.Even though this wide range in price makes the benefits of transferring a domain name very clear, the actual process to some owners can seem overwhelming at first. “We get numerous calls a week asking about the transfer process,” says Koloadin. “There are really only a few key points to keep in mind, and the rest is taken care of.”Those key points are as simple as making sure your email address listed for the domain is current and that you have your EPP/Auth Code available. In most cases, the EPP Code can be found within your current provider’s domain management section, but it is often hidden in an attempt to make the transfer process to a new provider a bit trickier. If necessary, the EPP Code can be retrieved from a recovery tool on auDa’s website, which is the governing body of the AU name space.After all the required information for the domain name is collected, the domain transfer form on the new provider’s site can be completed, which results in a transfer initiation email to be sent for the owner’s approval. The transfer usually takes in the area of 2 to 5 days to complete and is free if the domain name does not expire within the next 90 days. Overall, the process of transferring an AU domain name is not complicated, and, best of all, it can help save money on future registrations and renewals. If anyone is interested in transferring an AU domain name and needs further assistance, Koloadin of Digital Pacific urges him/her to not hesitate in calling. “Our support team is ready to help with your transfer process, every step of the way.”About Digital PacificDigital Pacific, based in Sydney and founded in 2000, provides domain names and web hosting solutions to businesses and individuals Australia wide. Further information on domain name transfers can be found on the Digital Pacific website at http://www.digitalpacific.com.au/domain-names/transfer-domain-name/. Digital Pacific's New Shopping Cart – Only Challenge is Choosing What to Sell 2012-02-09T06:40:16Z digital-pacific-s-new-shopping-cart-only-challenge-is-choosing-what-to-sell For those Australians who have ever looked at a website selling a product they enjoy and thought about the benefits of running a web business of their own, the reality has never been easier.The concept is called eCommerce, which is the buying and selling of goods via the internet, and this method of virtual shopping has led more than a few entrepreneurial-minded Aussies to demanding an easier way to bring their own products to the internet. The demand has been so high for one Sydney-based web host that they went all the way to customising various eCommerce packages in response."Our customers wanted an effortless way to set up an online shop. We believe we have nailed it by releasing our all-in-one eCommerce packages."The company focused on simplicity when compiling their new Shopping Cart packages in order to make eCommerce a more viable option for individuals with limited web skills, and a speedier possibility for those who just want a shop up fast."For most Australians that want to start an online shop," states Andrew Koloadin, Managing Director for Digital Pacific, "they often feel overwhelmed with the actual process and what they need. We’ve simply put it all in one easy to obtain location so all the guesswork and hassle has been eliminated."At a starting price of just $99 a month for the Shopping Cart Basic plan, a customer can get a fully-functional online shop with a capacity to sell 100 different products, and much more.Each of Digital Pacific's three Shopping Cart packages contains the technical requirements of starting an eCommerce website, such as web hosting, an SSL certificate, IP address, shopping cart license and maintenance. The Shopping Cart software itself, specifically created with the Australian customer in mind, then contains everything else necessary for online shopping.-Various pre-made shop templates-Drag and drop design mode-Payment integration with PayPal, eWAY, bank deposit and more-Postage integration with Australia Post, FedEx, and others via modules-Inventory control-Invoice and payments managementBesides the ease of set up, this eCommerce system boasts a list of additional benefits to customers."The benefits of our new Shopping Cart are numerous, but the biggest advantage would have to be the ability for more Australians to turn their passions into a business. Unlike physical shops, eCommerce websites have low overhead, meaning there aren't the normal fees of renting and furnishing shop space and paying utilities involved."The investment is lower, and that in turn opens more doors for more people."As for any Digital Pacific customer, the Shopping Cart is backed by award-winning, Australian web hosting. The uptime guarantee helps to ensure that once the shop is online, it will remain accessible.About Digital PacificDigital Pacific providesdomain names and web hosting solutions to businesses and individuals Australia wide. For more eCommerce details, view the specifics of the Shopping Cart packages, or try out a live demo by visiting http://ecommerce.digitalpacific.com.au/. Seven Reasons to Buy a Domain Name For Your Blog 2012-01-25T08:06:03Z seven-reasons-to-buy-a-domain-name-for-your-blog If you are starting a blog for your small business it’s tempting to skip buying a domain name and jump right into a free blog hosting service. You’re trying to grow your business so you want to keep costs down where you can. Free is good, right?Wrong. If you are at all serious about your company, be nice to your business blog and buy it a domain name. Here are seven good reasons why you should register a domain name for your small business blog.1. If the aim of your blog is to market a business then it must look business-like. A self-hosted domain is the first step to a professional looking blog. Internet-savvy readers simply won’t take seriously a blog like yourbusinessblog.freeblogsite.com. It looks amateurish. Readers will take far more seriously the self-hosted yourbusinessblog.com. It looks like a real site. Whether you’re selling a product, a service, or your own expertise, a proper domain name will inspire customer confidence.2. If you don’t buy your own domain name then you do not own your own blog. Simple as that. While you do own the copyright to all your content, it is the free hosting site that actually owns your blog. This means you have no protection should they decide to suspend the blog or should the host site itself close down.3. With self-hosting you have complete control over the ads you may to choose to place on your blog, unlike a free hosting site which may place irrelevant or even counter-productive ads on your blog. By having your own domain name and paying for hosting, you can select ads which are relevant to your business, or choose to have no ads at all.4. A shorter URL address is easier to remember. Readers won’t return to a blog they can’t remember the name of. They are more likely to return to yourbusinessblog.com than yourbusinessblog.freeblogsite.com.5. Buying domain names gives you multiple email addresses to the same domain name. You can have a different email address for sales, support or feedback for example, all at yourbusinessblog.com. This adds to the customer’s impression that you are a reputable and efficient company.6. Using your own domain name from the start helps reinforce your brand whether it be a business, product or service. Your domain name represents your business, your blog and ultimately your brand. It is one of the first things people recognise about your blog.7. If you don’t buy the domain name for your business, someone else might. If your business becomes successful, internet opportunists may register your business domain name in the hope of capturing some of your traffic or selling the domain for profit.Having your own domain name for your small business blog may not be free but is relatively low compared to the credibility and business recognition (and therefore profit) you might lose by not having your own domain.To find out more about domain names and the various web hosting packages offered at Digital Pacific, visit www.digitalpacific.com.au or give our friendly team a call on 1300 MY HOST Search Engine Optimisation 2012-01-25T07:49:04Z search-engine-optimisation SEO is the acronym for ‘search engine optimisation’ and what it means is that when an internet user types words into the search engine, a company with an effective search engine optimisation strategy will be positioned at the top of the results that are generated.Search engines can be thought of as the ‘marketers of the internet’. Search engines have the capability of positioning a business next to customers and above competitors. Use of the right keywords increases the probability that a customer will click on the link that is given for your business, with some data showing that approximately 70% of users will select one of the first three listings produced by a search engine if they are to click through to any website.SEO is here to stay and will only grow in importance and effect as the world grows in reliance on the internet. The recently introduced Google Instant relies on SEO being ranked for results and this reinforces the benefit of a business having a strategy to maximise its SEO results. When traffic is received at no charge, rather than payment per click, the time and money spent to obtain top rankings is quickly appreciated and seen as a wise investment.Another acronym for SEO is ‘search engine optimiser’ and many companies opt to engage with a search engine optimiser to raise their profile and prominence amongst search results. While hiring a search engine optimiser has the potential to benefit your site and enhance your business’ reputation and profile, an effective search engine optimiser must be carefully chosen as if ineffective you may be faced with the threat of damage to your site and its web positioning and damage to people’s perception of your business.However, effective search engine optimisers are equipped to deliver some important services for website owners. These include:* Assisting you to review your website and its structure and content* Technical advice – this may relate to matters such as dedicated servers, hosting, domain names and redirection, error pages and others* Creation and development of content* Research pertaining to keywords* Critical insight into varying markets and strategies for reaching them.Even if you do decide to access the services of a search engine optimiser, it is beneficial to have some grounding in how search engines function. When you have even a basic understanding of how sites are ranked and the ways that keywords can influence search results, this can stand you in very good stead when working alone or with SEO professionals.In order to secure a credible and effective search engine optimiser, do your homework and research carefully. Be sure that those you are considering present you with a clear account of how they will work, the results that may be expected and how investment in their services will enhance traffic to your website.It is one thing to have a business website, but in order to make it as productive and effective as possible, steps should be taken to ensure that it achieves good results in search engine rankings. Search engine optimisation can facilitate this and, regardless of whether a search engine optimiser is used, it is important for every business to develop strategies to enhance their position in search results as much as possible.To find out more about domain names and the various web hosting packages offered at Digital Pacific, visit www.digitalpacific.com.au or give our friendly team a call on 1300 MY HOST