The PRWIRE Press Releases https:// 2013-11-13T05:55:00Z Salmat acquires one of the top Magento eCommerce solutions providers in APAC, Netstarter 2013-11-13T05:55:00Z salmat-acquires-one-of-the-top-magento-ecommerce-solutions-providers-in-apac-netstarter Sydney, Australia – 13 November: Salmat Digital, specialists in comprehensive integrated digital commerce solutions and marketing communications, has acquired Netstarter a leading Magento solution partner in APAC. Complementing Salmat’s existing hybris enterprise solution, the Magento platform is trusted by more than 200,000 businesses, including some of the world’s leading brands. Bringing these great solutions together will provide businesses with the most comprehensive digital commerce consultancy services in Australia and NZ and will accelerate and strengthen the overall opportunities across the entire Salmat family of solutions and services. Netstarter has the largest team of Magento Certified Plus developers globally and with many organisations looking to invest in an improved online offering for both business and consumers, this acquisition enhances Salmat’s ability to support businesses in all stages of their growth journey. This blend of strategic leadership, technical superiority and creative vision uniquely positions Salmat to deliver enduring business value, exceptional customer service and profitable digital eCommerce solutions as a one-stop-shop. It brings proven capability and talent to offer businesses the best end-to-end industry expertise and solutions under one roof with clients such as Lorna Jane, Dick Smith, Breville and The Athletes Foot.Businesses will be able to deliver a better shopping experience for their customers online and satisfy the demands of complex multichannel environments across all digital channels. Peter Anson, CEO, Salmat Digital says, “This is an exciting milestone for Salmat Digital, which strengthens our unique market leadership position. Netstarter will enable us to offer digital commerce solutions that are adaptable for SMEs through to enterprise level businesses.”While reports suggest that local retailers are struggling to engage Australian consumers online and match the competition abroad, recent research shows that more than 70 per cent of Australian online shoppers would prefer to purchase from local online businesses. “Many Australian businesses still have no online sales channel and we believe Salmat can be the best strategic partner for these businesses to compete both domestically and globally. Importantly we can support the needs of our clients as they change and our leading service offering will provide a clear migration path that will give them the ability to adjust their eCommerce strategy in accordance with the pace of their growth and online presence.” Anson said.To find out more, visit http://www.salmat.com.au/- Ends -For more information or media interviews, please contact:Holly Frendo, Red Agency02 99637759 / holly.frendo@redagency.com.au About SalmatSalmat is Australia’s leading marketing and communications company. With extensive capabilities across online, digital commerce, mobile, voice and catalogue services Salmat delivers a truly innovative and integrated multichannel communication experience that drives customer acquisition, retention and growth. For more information about the Salmat Group, please visit www.salmat.com.About NetstarterNetstarter is a digital commerce agency with the largest team of Magento Certified Plus developers globally. Netstarter brings together strategic guidance, creative focus and technical expertise to deliver world class omni-channel solutions for its customers.For more information about Netstarter, please visit www.netstarter.com.au or contact Justin Milwidsky (info@netstarter.com.au). Salmat launches next generation SME marketing portal 2012-03-20T04:00:00Z salmat-launches-next-generation-sme-marketing-portal Salmat today launched the next generation of its highly successful small business letterbox advertising portal - Local Direct Network (LDN) - www.ldn.net.au. The new LDN Portal is a game changer for small businesses that do not have the time or expertise to engage in highly targeted local marketing. Salmat has significantly upgraded the website after analysing customer interactions and receiving feedback over the past twelve months. It now has a greatly improved user interface, new quoting tools for instant campaign estimates and do-it-yourself design functionality with free flyer templates. Small businesses can now go to the LDN Portal and leave five minutes later with a full print and distribution package delivered to five thousand local households - selected on a Google map - from as little as $589 or less than 12 cents per item. Since launching the first generation of the solution in January last year, traffic to the website has increased dramatically with increases of over 300% in the last six-months. “We have discovered an enormous pool of small businesses looking for tried and tested marketing channels amongst an increasingly complicated and sometimes ineffectual new-media landscape. The feedback we’re receiving is that letterbox advertising is the most effective local marketing channel available to them,” said Tom Mahon, Marketing Manager at Salmat. “Unlike any other media, small businesses can now select the audience they wish to target on a Google map. With only those households that really matter to the business receiving the communication, they are guaranteed a healthy return on their marketing investment. “We have also had a number of international eCommerce start-ups utilising the LDN Portal in recent months. They love the fact that they can plot the areas themselves and execute comprehensive marketing campaigns in the suburbs of Australia from their desks in Europe or the US,” said Mahon. “The enhanced LDN website is one of the most comprehensive local marketing tools available to small business in Australia. As long as the letterbox channel continues to give small businesses a solid and reliable return on their marketing investment, we expect the LDN website to continue to grow,” said Grant Harrod, Chief Executive Officer, Salmat. CustomerTestimonials: “LDN’s customer targeting data gave us the ability to identify the most appropriate homes to target to achieve best possible results.” - Shane Hammond, Director, Trueline. “Our business has become very successful using this form of advertising, with more than 60% of our bookings attributed to our letterbox flyer’s.” - Melinda Carter, Owner, Toothkind. “The results have been excellent with an immediate response from these areas within a week of the first distribution.” - Darren Mitchell, Owner, Party Things. “We have received an extraordinary response from our flyer delivery.” – Jason Keane, Operational Manager, Storage King"The distribution worked really well for us. We had more attendees than ever before. We will definitely be back for another letterbox drop!" - Lynda Perkins, Secretary/Treasurer, Golden Grove Tennis Club LDN’s Latest Video: Click to see a video of the Letterbox Drop Portal in action. Letterbox Advertising In September 2011, Roy Morgan Research found that unaddressed mail delivered to a household’s letterbox is read by a staggering 75 per cent of recipients; 65 per cent could recall the content and 54 per cent were influenced in their purchasing decision. About SMEs SME Landscape Australian SMEs are typically classified as a business with 250 employees or less The SME sector accounts for approximately 73% of all actively trading businesses in Australia, around 2 million businesses SMEs employ 4 million+ people or 42% of total employed persons in Australia They are estimated to have contributed around 46% of Australia's Gross Domestic Product (GDP) in 2006 When grouped as a single sector, SMEs represent the fastest growing industry in Australia http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/1350.0Feature+Article3Jan+2010 About LDN The Local Direct Network (LDN) provides small business with access to one of the most powerful local marketing channel in Australia – letterbox advertising. With a suite of marketing solutions specifically tailored to the demands of SMEs, the LDN offer includes creative design, professional printing and targeted letterbox delivery to almost any street in Australia. Understanding the pressures of owning a small business, the team at LDN make the process of organising a targeting local marketing campaign easy, affordable and rewarding. LDN now operates a National Service Centre (Free call 1800 010 012) to support the small businesses that might need some more personalised help with their campaigns. It is now taking more than 1,000 calls per month. LDN is part of the Salmat Group. About Salmat Salmat is Australia’s leading marketing and communications company. With extensive capabilities across online, mobile, voice and mail, Salmat delivers a truly innovative and integrated multichannel communication experience that drives customer acquisition, retention and growth. For more information about the Salmat Group, please visit www.salmat.com. Nick Spooner to head up Salmat’s new digital business 2011-06-15T01:00:14Z nick-spooner-to-head-up-salmat-s-new-digital-business Sydney, 14 June, 2011 – Salmat today announced that Nick Spooner will head up Salmat’s newly formed digital business - Salmat Digital. The new business bolsters Salmat’s existing broad communications spectrum and brings together all of the company’s digital capabilities, including digital businesses recently acquired, into a digital communications centre of excellence. Salmat Digital will cater for Australia’s increasing appetite for digital customer communication, including online, interactive and mobile services. Salmat is now Australia’s leading integrated digital and multichannel communications provider.“I am very pleased to announce the appointment of Nick Spooner today as Chief Executive Officer of Salmat Digital. Nick is recognised as one of Australia's leading digital executives, with over 15 years experience in the digital media and communications sector, including as Chief Digital Officer at Channel 10 and Chief Operating Officer at Ninemsn,” said Grant Harrod, Salmat Chief Executive Officer.“Nick has an excellent track record in launching consumer-led digital media platforms for some of Australia’s leading media and communications companies. We are delighted to have Nick join Salmat to head up our rapidly expanding digital communication services business and lead its growth and expansion.“Nick will be charged with further accelerating Salmat's digital strategy by leveraging our existing portfolio of digital services into our substantial client base and by launching new digital solutions to help businesses find, acquire, grow and retain customers,” he said.Salmat Digital offers an impressive suite of communication services and capabilities including, online content management, web development, search optimisation, e-commerce, social media services, interactive email, SMS, mobile applications and Australia’s premier online pre-shopping site Lasoo.com. “Salmat Digital is the natural evolution in Salmat’s expanding multichannel communications portfolio. We now have the most comprehensive integrated digital communications capability in Australia with the largest team of dedicated digital communication professionals,”said Mr Harrod.“Businesses can no longer rely on just one communication channel to engage consumers. As Australians embrace new technology, demanding real-time information, businesses are shifting to combine multiple channels to reach consumers and stay ahead of their competitors. “Australian retailers are recognising the significant value of utilising digital communication channels to build stronger and more engaged relationships with their customers and Salmat is best positioned to assist them on this exciting journey,” he said.- end -About SalmatFor more than 30 years, Salmat has been at the cutting edge of technology innovations, constantly evolving and innovating to help businesses find, acquire, grow and retain customers in an ever-increasing competitive environment.Salmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results.For more information about the Salmat Group, please visit www.salmat.com Salmat showcases multichannel marketing solutions at CeBIT 2011 2011-06-02T04:24:00Z salmat-showcases-multichannel-marketing-solutions-at-cebit-2011-1 Australia’s leading customer communications company, Salmat, shared its insights and expertise on how businesses can sell products and services to customers through multichannel communications at CeBIT 2011, between May 31 and June 2 in Sydney. CeBIT Australia is the leading business event in the Asia Pacific region for Information and Communications Technology, and a showcase for the latest technology-based business solutions. Salmat’s showcase at CeBIT demonstrated how an integrated marketing approach that communicates to customers consistently across multiple channels – such as online, SMS, mobile applications and social media – is the most effective way to engage with Australian consumers and influence their pre-purchase, purchase and after-sales behaviour. Salmat is at the forefront of this rapidly growing multichannel trend, delivering a true end-to-end experience across traditional and digital channels. Each week Salmat reaches 6 million Australian homes, placing the company in a unique position to uncover the latest insights into Australia’s consumer behaviour. Sean Boiling, Salmat’s Technical Director of eCommerce, has seen impressive results when retailers integrate between channels, rather than simply running multiple channels in isolation from each other. "Truly innovative retailers are expanding and integrating multiple channels to engage consumers, giving customers a seamless brand experience.” “Multichannel is no longer a buzzword, it is how consumers live today,” said Boiling. Embracing emerging technologies is particularly critical for Australian businesses wishing to find, acquire, grow and retain customers in an ever-increasing competitive environment. Mobile and social media are becoming key channels in customer communications, with mobile recognised as the ‘glue’ between online and in-store. Australians spend 22 hours online per week – more time than any other media[i] and 50 per cent of all retail purchases are influenced online[ii]. It is expected that Australians will spend more than $32 billion online in 2012, accounting for almost 3 per cent of total retail sales[iii]. Australians are also the biggest users of social media in the world[iv]. Sean presented his insights about the Multi-Channel Customer in the Digital Age at 11:30am on Thursday, June 2 in the Webciety Theatre. [i] Nielsen Australian Online Consumer Report [ii] ACRS research [iii] Forrester, 2010 [iv] Nielsen About Salmat Salmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results. For more information about the Salmat Group, please visit www.salmat.com. Media contactJosh Faulks+61 2 9928 6500josh.faulks@salmat.com.au Salmat showcases multichannel marketing solutions at CeBIT 2011 2011-06-02T02:54:16Z salmat-showcases-multichannel-marketing-solutions-at-cebit-2011 Australia’s leading customer communications company, Salmat, will share its insights and expertise on how businesses can sell products and services to customers through multichannel communications at CeBIT 2011, between May 31 and June 2 in Sydney. CeBIT Australia is the leading business event in the Asia Pacific region for Information and Communications Technology, and a showcase for the latest technology-based business solutions. Salmat’s showcase at CeBIT will demonstrate how an integrated marketing approach that communicates to customers consistently across multiple channels – such as online, SMS, mobile applications and social media – is the most effective way to engage with Australian consumers and influence their pre-purchase, purchase and after-sales behaviour.Salmat is at the forefront of this rapidly growing multichannel trend, delivering a true end-to-end experience across traditional and digital channels. Each week Salmat reaches 6 million Australian homes, placing the company in a unique position to uncover the latest insights into Australia’s consumer behaviour. Sean Boiling, Salmat’s Technical Director of eCommerce, has seen impressive results when retailers integrate between channels, rather than simply running multiple channels in isolation from each other. "Truly innovative retailers are expanding and integrating multiple channels to engage consumers, giving customers a seamless brand experience.”“Multichannel is no longer a buzzword, it is how consumers live today,” said Boiling.Embracing emerging technologies is particularly critical for Australian businesses wishing to find, acquire, grow and retain customers in an ever-increasing competitive environment. Mobile and social media are becoming key channels in customer communications, with mobile recognised as the ‘glue’ between online and in-store. Australians spend 22 hours online per week – more time than any other media[i] and 50 per cent of all retail purchases are influenced online[ii]. It is expected that Australians will spend more than $32 billion online in 2012, accounting for almost 3 per cent of total retail sales[iii]. Australians are also the biggest users of social media in the world[iv].Sean will be presenting his insights about the Multi-Channel Customer in the Digital Age at 11:30am on Thursday, June 2 in the Webciety Theatre.[i] Nielsen Australian Online Consumer Report[ii] ACRS research[iii] Forrester, 2010[iv]NielsenAbout SalmatSalmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results.For more information about the Salmat Group, please visit www.salmat.com.Media contactJosh Faulks+61 2 9928 6500 josh.faulks@salmat.com.au Salmat to Deliver Woolworths Ltd. Catalogues for a Further Three Years 2011-04-04T03:11:00Z salmat-to-deliver-woolworths-ltd-catalogues-for-a-further-three-years Sydney, 4 April 2011 - Salmat Limited is pleased to announce that it will continue to provide catalogue distribution services to Woolworths Limited for Australia and New Zealand for a further three years until June 2014. The agreement covers all brands in those jurisdictions owned by Woolworths Limited. “Our relationship with Woolworths spans over two decades and this decision is further proof that Salmat’s catalogue distribution model is the most robust and reliable network in Australia and New Zealand. Woolworths are a key strategic partner and I would like to thank them for continuing to put their trust in Salmat,” said Grant Harrod, Salmat’s Chief Executive Officer. Catalogues are a core marketing service for nearly every major retailer in Australia. This highly targeted and effective media channel continues to grow and deliver a reliable uplift in sales and store traffic. As the push to digital solutions intensifies, Salmat is staying ahead of the game, delivering multichannel digital solutions including email, mobile and online through lasoo.com. This compliments our core offerings to Woolworths in catalogue distribution services as we continue to grow our partnership. About Salmat Salmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results. For more information about the Salmat Group, please visit www.salmat.com Media contact Josh Faulks, Salmat +61 412 202 557, josh.faulks@salmat.com.au New Research Confirms Staggering Consumer Demand for Online Retailing 2011-03-31T04:52:00Z new-research-confirms-staggering-consumer-demand-for-online-retailing Sydney, 31 March 2011 - The Australian Centre for Retail Studies (ACRS) supported with data by both Google and Salmat are touring Australia armed with the latest research, retail marketing trends and consumer insights from around the world. The ACRS, with Google and Salmat, will present the findings of Global Retails Insights covering their own Australian primary research and a collection of trends and research gathered from the United States, Europe, Asia and domestically to paint a clear picture of the global retail landscape in 2011. The ACRS, Google and Salmat are tackling the big issues retailers will face in 2011, including: • The global consumer and retail trends from 2010 that have shaped the multichannel landscape for Australian retailers in 2011 • The attitudes and behaviours of Australian retailers – multichannel challenges, opportunities and key learning’s from abroad • The emergence of Australia’s “Green Consumer” - what they look like, how they behave and how they can be influenced • The unique challenges Australian multichannel retailers will have to overcoming in the years ahead Key findings of the research include: • Australian retailers’ push for eCommerce enabled websites is now increasing at pace. Consumers are demanding retailers provide pre-purchase research resources and fully transactional websites – increasingly on mobile platforms. • Leading global and local retailers have responded to these demands with eCommerce platforms that are now attracting large consumer traffic. • Retailers are starting to see online as a brand and engagement channel for driving store traffic and sales - not just as an ecommerce or fulfilment platform. • Retailers know they should be investing in ‘new media’, but are apprehensive about making those investments and are therefore missing out on opportunities. • Mobile must be a key consideration for retailers in 2011. Over Xmas 2010, 17.5 per cent of all Google retail searches occurred on a mobile device and Lasoo saw an increase of over 1500 per cent of mobile searches with over 15 million catalogue pages viewed on Lasoo’s iPhone application. • Despite the increasing number of Australians browsing the websites of international retailers, 68 per cent of Australians still prefer to shop domestically – Australian retailers just need to make it more convenient for consumers to do so. • The key challenges Australian retailers face are skilled and dedicated internal resourcing and sufficient operating process support (i.e. back end fulfilment) • Australian retail marketing teams are changing dramatically. In 2010 we started seeing marketers with multichannel titles such as Marketing Integration Manager, yet still lack much of the expertise required to execute multichannel strategies. • The Green Consumer - Consumers expect retailers to offer green alternatives, or in fact, be practicing green already, but do not expect to have to pay more than 5-10 per cent extra. - 46 per cent of the Australian population regularly purchase based on green credentials. They also look to manufacturers and retailers to provide education and engagement across channels to aid in more informed decision making. - Consumers are prepared to reward retailers with green credentials through visiting more often and spending more, as well as actively talking to their peers about the experience. - If consumer expectations regarding green and an organisations stance are not aligned, consumers are prepared to boycott the brand. For more information on the research partners visit their websites at: ACRS - www.buseco.monash.edu.au/centres/acrs/ Google - www.google.com.au Salmat - www.salmat.com.au Salmat and the SA Government to Deliver Cutting Edge New Land Information System 2011-03-25T00:15:00Z salmat-and-the-sa-government-to-deliver-cutting-edge-new-land-information-system Salmat and the South Australian Government today ushered in a new era for land information management in South Australia. The eight year partnership will deliver a state-of-the-art land information management system within three years that will re-establish South Australia as a national leader in land administration and management. “The integrated land information system (ILIS) is one of the world’s most advanced land information systems. This cutting-edge technology provides a single system for land management, information gathering and the execution of the land transactions for government and the public,” said Grant Harrod, Salmat’s Chief Executive Officer. “I am excited that this proven system will deliver greatly enhanced land management functionality for the South Australian Government while vastly improving the experience for the South Australian public,” he said. Salmat’s ILIS, designed for governments and land registries, can be used to identify and register land interest, deliver survey accurate geospatial data, record property usage and allow government guaranteed tenure. The system may be linked to a sophisticated data and image repository that provides satellite and aerial photography, cadastral data, lodgement or dealing images and specific information about services such as utilities and building permits. The Northern Territory Government Department of Lands and Planning originally developed the Integrated land Information System (ILIS) and recently contracted exclusively with Salmat to commercialise it for sale and use world-wide as a leading edge, web based, Torrens Title Land Information System. The South Australian project means the Salmat ILIS will be used in three Jurisdictions across Australia (Northern Territory, Australian Capital Territory and South Australia). Salmat and the Northern Territory Government are looking to build on this success with other jurisdictions in Australia and around the world as they seek to upgrade their aging systems to prepare for the new era of electronic conveyancing solutions. The project will be undertaken over the next three years. About the project: - This is a fully managed and hosted service. - It is a guaranteed service-based solution and Salmat is the prime contractor and partner. - Salmat’s history of performance in all our national Land Registry businesses is above 99.5% uptime during extended working hours all year round. - This contract is the first successful sale of the Northern Territory Government/Salmat commercialisation arrangement. - The future markets are the remaining jurisdictions in Australia who still operate old Land Information Systems and the rest of the world. For example, Salmat has signed a MOU with China and is proceeding to contract negotiations. - With three Registries utilising one solution, the development and the future emerging business (such as Electronic Conveyancing initiatives) can be delivered in a more cost effective manner. About Salmat Salmat is one of Australia’s most dynamic and innovative outsourced business service providers, specialising in inbound and outbound communication management, content repository and special project management services. Working with Salmat, your company gains access to large-scale services infrastructure, leading-edge research and a wide range of business skills and intellectual property. By taking advantage of Salmat’s outsourcing expertise, your organisation can concentrate on core business and deliver service levels that provide a competitive edge. We manage processes such as land information systems for governments, large-scale education testing, scanning, digitisation and storage of essential business information, the production, distribution and response handling for bills, statements and direct mail and processing of accounts payable and receivable. For more information about the Salmat Group, please visit www.salmat.com Media contact Josh Faulks Head of Corporate Affairs, Salmat +61 412 202 557, josh.faulks@salmat.com.au Online Retail Research Set to Double Again in 2011 2011-02-14T05:02:00Z online-retail-research-set-to-double-again-in-2011-1 14 February 2011 - Lasoo recorded a record 5.6 million product interactions in December last year and the exponential growth of online pre-shopping is set to continue in 2011. Australian consumer appetite for online research prior to purchase increased dramatically in 2010 according to the nation's leading pre-shop site, Lasoo.com.au. The number of consumers engaging with Lasoo’s content has doubled in the past year, peaking at 5.6 million product interactions in December. The popularity of pre-purchase research was highlighted in the three months leading up to Christmas when 257.8 products were viewed on Lasoo every second. During this time, more than two million Lasoo visitors acknowledged visiting a physical store following their Lasoo research, with 75 per cent subsequently making a purchase. There has also been an increase in the length of time spent by consumers on the pre-shop site. The typical visitor spent nine minutes researching on Lasoo which is approximately three times the average time spent on retail sites. One of the stand-out trends of the latter part of 2010 was a rise in the number of consumers looking to access and research retail purchases using mobile devices. Fifteen million catalogue pages were viewed on consumer mobile devices using Lasoo's mobile application in the Christmas season. The most popular device used was the Apple iPhone, followed by the iPad, Android App and Windows 7 devices. Lasoo expects that the demand for retail information from any place, at any time, will continue to grow in 2011 and that mobile devices will play an increasingly important role in pre-shop research. By late 2010, Lasoo was already seeing local adoption of practices such as the use of mobile devices as bar code readers to conduct product research and price comparisons, check product specifications and check product reviews and ratings. ”Australian consumers buying direct from offshore retailers will continue to be a reality in 2011.The strong Australian dollar, greater range of products and brands, customer service, price and most importantly the overall online shopping experience, are all factors which have led to 43 per cent (according to a study by PayPal) of online sales going offshore. The GST saving would have only a small influence over this, if any at all. Many of these factors can be addressed by local retailers winning back some of estimated $34 billion that will be spent by Australians online in 2012 (according to Forrester Research); a prize worth fighting for,” said Paul Marshall, Executive General Manager of Lasoo. “Sales transactions that occurred online represent a small percentage of total retail sales; whilst online research influenced 50 per cent of sales that occurred in Australia’s bricks-and-mortar retail stores. So the big prize still remains, with a strong focus on reaching and influencing the shopper who is online. Both online marketing and online commerce need to be part of a retailer’s multichannel strategy,” he said. About Lasoo.com.au Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products and offers from most of Australian leading retailers, to help them find what to buy and from where, before going in store or online to buy. Lasoo is a pre-shop tool that extends the reach and influence of any retail marketing message into a highly engaged and targeted Audience of Australian shoppers; whether that be online, onto the mobile phone (m.lasoo.com.au), and into iPhone, iPad, Windows7 and Android applications, search engine marketing, social networks, user-generated social shopping and display ad networks. Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers. Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailer’s websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia. About Salmat Salmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results. For more information about the Salmat Group, please visit www.salmat.com Media contact Josh Faulks Head of Corporate Affairs, Salmat +61 412 202 557, josh.faulks@salmat.com.au Salmat and Roamz Announce Joint Venture 2011-01-24T03:25:00Z salmat-and-roamz-announce-joint-venture Sydney, 24 January 2011 - Salmat and Roamz today announced a joint initiative that will deliver a new online advertising service for retailers and businesses. Roamz is a location-based social media service that shows users what is happening around them in real-time through mobile devices. Members of the Roamz community will be able to find out up-to-date information about what is happening at their location including user reviews of restaurants, pubs, events and places – all at the touch of a button and all in real time. “Roamz will create a new exciting mobile social media experience that has not been seen in the Australian market before. Our aim is to establish Roamz as the destination site for users when they are out and about,” said Roamz Chief Executive Officer, Jonathan Barouch. This engaging platform will be globally scalable, leveraging social media and capitalising on the exponential growth in the use of web-enabled mobile devices. Salmat is a major shareholder in the new venture. Roamz will utilise the digital capabilities built over the last few years at Salmat to further strengthen the reach and coverage of the service. “Roamz fits very well with Salmat’s strategy to grow our business in the digital space. It compliments our Lasoo business, which is Australia’s leading online pre-shop portal with over two million visitors per month. Roamz will be an excellent platform for service retailers, SMEs and B2C businesses to present their products and services to a highly targeted localised buying audience. Demand for online retail marketing services is accelerating and we want to make sure we stay ahead of the game,” said Salmat’s Chief Executive Officer, Grant Harrod. Roamz is expected to be launched in mid 2011. About Salmat Salmat is Australia's leading marketing services provider specialising in targeted customer communication solutions. Salmat facilitates their clients' contact with their customers via an unmatched range of communication channel options – including voice, online, print, electronic and mobile - with comprehensive reporting on measurable results. For more information about the Salmat Group, please visit www.salmat.com About Roamz CEO Jonathan Barouch Jonathan is a successful Australian e-entrepreneur who founded one of Australia’s first e-commerce businesses in 1999. He built Fastflowers.com.au into one of Australia’s leading floral chains with high level alliances with Myer, Telstra, Westpac among others as well as many of the globe’s leading e-tailers. Fastflowers was acquired by Jack Singleton's 1300 Flowers in October 2010. Media contact Josh Faulks Head of Corporate Affairs, Salmat +61 412 202 557, josh.faulks@salmat.com.au Australian Consumers are Pre-Shopping for Tech This Christmas 2010-12-06T03:19:00Z australian-consumers-are-pre-shopping-for-tech-this-christmas Sydney, 6 December 2010 – Three weeks out from Christmas and Australian consumers are planning for an electronic gadget joy ride. iPod Touch, PlayStation 3, Wii and iPod are among the most popular items being searched right now on Lasoo.com.au, Australia’s leading Pre-Shop portal. Lasoo.com.au helps consumers with their ‘pre-shopping’ journey, enabling shoppers to find the latest products available from major retailers, such as Myer, Dick Smith, Priceline, IKEA, Borders, Peep Toe, Harvey Norman, RedBalloon, Kmart, Target, BIG W, The Good Guys, Colorado, and more. Currently, around 1.5 million consumers regularly explore Lasoo to start their shopping adventure. Using the site, Australians can better manage their time and are better informed about what’s available in store, supported by Lasoo customisable shopping alerts and shopping list features. Christmas consumers can power their pre-shopping using a host of different vehicles: 1. Online using Lasoo.com.au, 2. On Apple devices such as iPod Touch, iPhone, iPads, using the Lasoo iPhone app 3. Android devices, using the Lasoo app for Android (launching this week) 4. Windows7, using the recently launched Lasoo app for Windows7, and 5. The Lasoo mobile site (m.lasoo.com.au), for all remaining mobile devices Right now, consumers are searching Lasoo for the best deals on tech products as well as the old favourites - Lego, cameras, trampolines, outdoor furniture and toys. Paul Marshall, CEO of Lasoo.com.au, said, “More and more, consumers are zooming in on technology as their prized gifts for the holiday season. While we have more than 300,000 thousand items listed, including everything from jewellery to outdoor furniture, electronic gadgets appear to be the order of the day. While you would think that Australian households are saturated with technology, our search results would suggest otherwise.” “Our insights suggest that Kinect for Xbox 360, and eReaders such as the Kindle or iPad and iPods will be the hot gifts for Christmas 2010.” The top 15 searches on Lasoo.com.au for the period 28 November -2 December were: 1 Lego 2. iPod Touch 3. Wii 4. iPod 5. Camera 6. Trampoline 7. PS3 8. Toys 9. Nerf 10.DVDs 11. TV 12. Digital Camera 13. Christmas Tree 14. iPad 15. Scooter To obtain a copy of the Lasoo Xmas Guide Guide, please email Alison Ryan at alison@lasoo.com.au About Lasoo.com.au Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products from most of Australian leading retailers, to help them find what to buy and from where, before going in store. Lasoo is a pre-shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au), and into iPhone, iPad, Windows7 and Android applications, search engine marketing, social networks, user-generated social shopping and display ad networks. Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers. Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers’ websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia. For further information, insights or images: David Bass | Bass Public Relations Direct: 02 9922 6820 Mobile: 0416 017 194 david@basspr.com.au Salmat Launches New Small Business Online Marketing Portal 2010-11-30T05:05:00Z salmat-launches-new-small-business-online-marketing-portal Sydney, 30 November 2010 - Salmat today launched its new online marketing portal that will revolutionise small business marketing in Australia. From January 2011 the online tool will provide small businesses with instant access to a suite of powerful and cost effective local marketing solutions - giving small businesses a big voice! “Time poor small businesses can find local marketing a difficult and costly exercise often investing significant time and money in blanket advertising that reaches people far outside the relevant target market. Salmat is now making targeted local marketing an affordable reality for small businesses around Australia,” said Grant Harrod, Chief Executive Officer of Salmat. Earlier this year Salmat invested in a national network of 15 local marketing branches – rebranding them the Local Direct Network - to create an infrastructure to begin servicing the small business market. The online portal will complete the offering. The portal provides small businesses with easy access to local area marketing solutions, when they want it and how they want it. From January 2011, small businesses will be able to book local marketing campaigns at a time that is convenient to them, across both on and offline channels, at the click of a button. They can submit a design brief or utilise existing artwork, book a print quantity if required and map a letterbox distribution to specific areas they’d like to cover, and even extend their offer online through Lasoo.com.au - providing small businesses with a truly multichannel local marketing solution. Over time Salmat will begin to introduce even more capabilities into the portal. Marketing channels such as SMS, email, promotions and direct mail are all being considered, as well as database acquisition and data analysis tools. The portal is supported by Salmat’s extensive expertise in delivering targeted multichannel marketing and its national letterbox distribution network that provides reach to over six million Australian homes. “Salmat is empowering small businesses by providing them with the tools to grow their business and achieve the best possible return on their marketing investment. Everything from service and access, to product and price has been addressed to ensure the channels facilitated through the portal are the most affordable and effective marketing solutions for small businesses. Importantly, we are starting to give small businesses a big voice,” said Harrod. About Salmat Salmat is a unique Australian owned company. They are the experts in the provision of customer communications solutions. Through strategic use of different communications mediums, including voice and non-voice channels and other applied capabilities in the area of online technology, demographic insights and detailed data management, Salmat engages consumers in cost effective one to one communications on behalf of its clients. For more information about the Salmat Group, please visit: www.salmat.com Facts About Small to Medium Enterprises SME Landscape - Australian SMEs are typically classified as any business with 250 employees or less - There are 1.2 million Australian SMEs - over 96% of all business - They are Australia’s largest employer - 63% of all workers - 33% of Gross Domestic Product - The fastest growing industry sector Source: www.sauce.com.au SME Marketing - 59% consider marketing to be an important issue - 36% report it to be their key growth strategy - 35% set a marketing budget of between $5,000 and $20,000 - 85% expect to spend the equivalent or more than last year on their website, brochures and marketing Source: The Society for Executive Wisdom Media contact Josh Faulks Head of Corporate Affairs, Salmat +61 412 202 557, josh.faulks@salmat.com.au Salmat Extends Speech Recognition and Voice Biometrics to the Mid-Market 2010-11-22T03:35:00Z salmat-extends-speech-recognition-and-voice-biometrics-to-the-mid-market Sydney, 22 November 2010 - Salmat has launched a suite of speech recognition and voice biometric solutions designed for mid-market companies who want to enhance their customer service, improve operational efficiency, reinforce client privacy and bolster overall security. Up until now, Salmat has primarily deployed speech recognition and voice biometric systems for large-scale, multi-national organisations looking to drive better customer engagement. Now, increased demand from mid-market companies has led Salmat to provide a standardised offering to organisations who want to take advantage of speech recognition and voice biometric solutions. Consumers today are becoming more comfortable with Natural Language Speech Recognition (NLSR) and voice biometrics. The 2009 Identity Verification Study conducted by callcentres.net, highlighted that the most preferred method of verifying identity among consumers was biometric voice identification, a technology that enables a person’s identity to be authenticated using the unique characteristics of their voice. This was favoured by 45 per cent of respondents, followed by PIN (21 per cent), password (18 per cent) and personal details or history questions (16 per cent). “We decided to take our experience gained in deploying solutions for large organisations and create a standardised offering for the mid-market. This new service provides companies with the chance to enhance their customers’ experience through the adoption of technology and expertise previously only available to the government and much larger enterprises,” said Allan Burdekin, General Manager, Salmat Speech Solutions. Salmat’s mid-market offering now allows companies to cost-effectively scale their speech recognition and voice biometric capabilities to help support improved customer engagement through increased call resolution and greater access to automated services. As part of the offering, Salmat will also provide standardised documentation and access to consultancy services to support the integration of its technology with a customer’s existing PABX/IVR system. “Salmat will provide clients with a variety of deployment and commercial models to meet customer requirements,” said Burdekin. About Salmat Salmat is a unique Australian owned company. They are the experts in the provision of customer communications solutions. Through strategic use of different communications mediums, including voice and non-voice channels and other applied capabilities in the area of online technology, demographic insights and detailed data management, Salmat engages consumers in cost effective one to one communications on behalf of its clients. For more information about the Salmat Group, please visit www.salmat.com Media contact Josh Faulks Head of Corporate Affairs, Salmat +61 412 202 557, josh.faulks@salmat.com.au Salmat Wins Work Safety Award 2010-11-04T00:52:00Z salmat-wins-work-safety-award Sydney, 4 November 2010 - Salmat today welcomed the announcement by the WorkSafe WA Commissioner that it had won the prestigious Work Safety Award for the best solution to an indentified workplace safety and health issue. Salmat employee, Graeme Armstrong, developed a device called the “Armstrong lever” to assist in the assembly of Australia Post Unit Loaders used to transport mail. The potential to significantly reduce manual handling injuries at Salmat was quickly identified and the device is being rolled out across the company’s operations. “I would like to congratulate Graeme on his initiative in developing this fantastic device. We try to encourage a culture of innovation and excellence at Salmat and we are proud of Graeme and what he has achieved,” said Grant Harrod, Salmat’s Chief Executive Officer. Salmat now goes in the running to win a national Safe Work Australia Award which will be announced in April 2011. “Our management team threw their full support behind Graeme after he demonstrated the ‘Armstrong Lever’ to us. I have no doubt that the use of this device across the company will lead to a reduction in injuries and a better place to work,” Mr Harrod said. “Salmat is strongly committed to Occupational Health and Safety (OHS). Through an increase in training and talking about OHS issues, our staff are more innovative and proactive in raising issues and incidents. We believe that leadership, communication and participation lead to a strong OHS culture. “I would like to recognise the innovation by Graeme, the improvement of OHS at Salmat and the potential for a broader application across other industries,” he said. About Salmat Salmat is a unique Australian owned company. They are the experts in the provision of customer communications solutions. Through strategic use of different communications mediums, including voice and non-voice channels and other applied capabilities in the area of online technology, demographic insights and detailed data management, Salmat engages consumers in cost effective one to one communications on behalf of its clients. For more information on Salmat visit www.salmat.com Media contact: Josh Faulks, Head of Corporate Affairs, +61 412 202 557 Salmat and SAP Form Partnership 2010-11-02T00:19:00Z salmat-and-sap-form-partnership-1 Sydney, 2 November 2010 - Salmat is enhancing its offering in automated back-office services by providing a proven and fully integrated end-to-end solution in partnership with SAP. Salmat and SAP have joined forces to provide back-office automation services to deliver a paperless accounts payable processing environment including mail handling, document imaging and advanced data capture from invoice documentation. From there, SAP provides the invoice review and approval workflow systems as an extension to the existing client SAP environment. “Our specialist partnerships with leading global software providers have delivered strong results for Salmat and we are excited about this new partnership with SAP,” said Nick Debenham, CEO of Salmat’s Business Process Outsourcing Division. “The Salmat and SAP solutions are fully integrated, allowing out of the box matching of purchase order and approved vendor information as part of the standard solution. “The solution is well defined and ready to implement immediately with all of the integration effort already performed. This should deliver implementation timeframes for AP automation of less than six weeks for existing SAP clients and will allow clients to further capitalise on their investment in the SAP platform,” he said. New SAP clients will also benefit, as the partnership allows SAP to offer both existing and new clients the same access to a transactional pricing model per customer (per invoice), reducing capital costs for implementation. “Existing and new SAP customers now have a path to invoice automation and the benefits that this brings, including reduced processing costs, increased compliance, improved supplier service and full transparency and reporting for invoice processing,” said Mark Frear, Business User Platform, SAP ANZ. “We are pleased to be partnering with Salmat to deliver this solution to market,” he said. About Salmat Salmat is a unique Australian owned company. They are the experts in the provision of customer communications solutions. Through strategic use of different communications mediums, including voice and non-voice channels and other applied capabilities in the area of online technology, demographic insights and detailed data management, Salmat engages consumers in cost effective one to one communications on behalf of its clients. For more information on Salmat visit www.salmat.com <http://www.salmat.com> . About SAP SAP is the world’s leading provider of business software, offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information on SAP visit www.sap.com For more information or an interview contact: Josh Faulks, Head of Corporate Affairs, Salmat, +61 412 202 557 Peter Sertori, Director Communications, SAP ANZ, +61 419 209 765