The PRWIRE Press Releases https:// 2015-05-08T06:00:00Z The Philips Foundation commits to innovation that improves the lives of children in need with the launch of the UNICEF Global Innovation Center 2015-05-08T06:00:00Z the-philips-foundation-commits-to-innovation-that-improves-the-lives-of-children-in-need-with-the-launch-of-the-unicef-global-innovation-center-2 New York, USA – The Philips Foundation has extended its partnership with UNICEF as one of the 5 founding partners and steering committee member of the UNICEF Global Innovation Center (GIC).  The GIC based in Nairobi, Kenya is designed to build scale and accelerate innovations that will improve children’s lives around the world.  The Philips Foundation will also provide UNICEF’s innovation team with consultation and access to Philips innovation processes and solutions as well as the company’s internal network of researchers and designers to solve challenges.  “With the Global Innovation Centre and Innovation Fund, UNICEF is building new forms of engagement between businesses and development organisations that bring resources and expertise, to bear on children’s issues,” said Dr. Sharad Sapra, Director of the UNICEF Global Innovation Centre. “UNICEF welcomes the valuable contribution of the founding members of the Global Innovation Centre and Innovation Fund for their willingness to approach partnerships in an innovative way, and for their commitment to improving children’s lives and futures,” he added. The Philips Foundation is actively engaging in projects around the world that improve people’s lives since it was incorporated as a charitable organisation in 2014.  The Foundation will link UNICEF’s Innovation team with support at Royal Philips to maximise the strength of their current projects and realise opportunities to scale technology across countries even faster.  They will meet this week in a workshop led by Philips Design to bring the GIC committee members together in a collaborative environment to explore the many ways in which each member can engage with innovation opportunities to create the most impactful outcomes for children in the near future.   “Supporting the UNICEF Global Innovation Centre is a natural next-step in our partnership with UNICEF as it allows us to leverage Royal Philips’ technology, innovation know-how and employees in a really meaningful way to bring scale to social innovators in communities around the world in support of children,” said Ronald de Jong, Member of the Executive Committee at Royal Philips and Chairman of the Philips Foundation.  “Innovation as a means to improve people’s lives is at the heart of who we are at Philips and we increasingly seek engagement and co-creation with strong partners like UNICEF.” It is the second project in the Philips Foundation-UNICEF partnership following the Maker Movement project which supports social entrepreneurs to create, prototype and scale-up, low-cost maternal and newborn child health equipment in Nairobi, Kenya.  The project also leverages the on-ground expertise of employees at the Philips Africa Innovation Hub in Nairobi to mentor social entrepreneurs to support infrastructure  For further information, please contact: Albertine Schor Philips Australia and New Zealand Tel: +61 427 915 643  E-mail: albertine.schor@philips.comAbout Royal Philips: Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.  About the Philips Foundation: The Philips Foundation is a registered charity and has been created to help enable lasting social change in disadvantaged communities through the provision and application of innovation, talent and resources. Together with key partners the International Red Cross and UNICEF, the Philips Foundation seeks to identify the challenges where a combination of Philips expertise and partner experience can be used to create meaningful solutions that impact people’s lives. The Philips Foundation has three main program areas: disaster relief, community development and social entrepreneurship. Programs run throughout the world in Philips country locations will also be supported and channeled through the Philips Foundation. The Philips Foundation’s work supports Royal Philips’ ambition to improve the lives of 3 billion people a year by 2025. www.philips-foundation.com   Registered charity in the Netherlands (ANBI), RSIN number 854184788  About UNICEF UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF visit: www.unicef.org.  To view UNICEF’s 2014 State of the World’s Children on Innovation, visit: http://sowc2015.unicef.org/. Follow us on Twitter and Facebook.  About UNICEF InnovationUNICEF Innovation is an interdisciplinary team of individuals around the world tasked with identifying, prototyping, and scaling technologies and practices that strengthen UNICEF’s work. Through our network of 12 Innovation Labs and presence in 190 countries, we build and scale innovations that improve children’s lives around the world. For more information about UNICEF’s work in innovation, visit: www.unicef.org/innovation and www.unicefstories.org. Follow us on Twitter. Philips expands sleep and breathing innovations across the health continuum in Australia 2014-10-08T04:06:00Z philips-expands-sleep-and-breathing-innovations-across-the-health-continuum-in-australia Philips Respironics introduces new mobile application and website, Sleepmapper Latest sleep and respiratory solutions showcased at Sleep DownUnder Conference 2014 in Perth  Perth, Australia – Royal Philips (NYSE: PHG AEX: PHIA) will showcase its innovative range of sleep and respiratory disease management solutions now available to the Australian market at the Sleep DownUnder Conference 2014 in Perth, WA from 9-11 October 2014.   The Conference is an opportunity for Philips Respironics to demonstrate its healthcare and consumer offerings in sleep and respiratory innovations. These connect care from hospital to home and span the health continuum, helping healthcare professionals to diagnose, titrate, treat and manage these disorders whilst showcasing Philips’ commitment to disease management throughout the entire care cycle.   “Approximately 5% of Australians suffer from clinically significant obstructive sleep apnoea (OSA), with two times more men than women affected, which is a problem that has significant adverse effects on health and well-being,” commented Professor David Hillman, Chair of the Sleep Health Foundation and director of the West Australian Sleep Disorders Research Institute. “It is important that it is identified and treated effectively. It is vital that people with moderate to severe OSA get a good start to this continuous positive airway pressure (CPAP) therapy with support from their sleep physician and a trained therapist aided by great equipment, to track their progress accurately and allow adjustments to be made where needed.”   Sleep-disordered breathing solutions across the care continuum Dedicated to improving lives of individuals suffering from chronic sleep and respiratory issues, at the Sleep DownUnder Conference, Philips Respironics is demonstrating integrated patient management software, diagnostic programs and science-based therapy solutions that are designed with the patient in mind. The mask range provides options to suit a patient's individual needs, leading to greater adoption of therapy and better long-term adherence.   Philips Respironics will introduce Australian physicians to the newly launched SleepMapper, a mobile app and web solution which is an interactive self-management system. SleepMapper empowers patients who use Philips Respironics System One positive airway pressure (PAP) devices to stay involved and interested in their therapy and motivated to stay compliant. A patient can view therapy feedback, set goals and access information, resources and tutorials about sleep apnoea and the Philips Respironics System One sleep therapy devices and masks.    The SleepMapper system incorporates features based on the research in motivational enhancement therapy of Dr.  Mark Aloia, Philips Healthcare Senior Director of Global Clinical Research. Dr. Aloia is meeting during the Conference with a variety of stakeholders to discuss strategies and solutions that allow them to offer quality care, therapy adherence while making the role of the provider as efficient as can be.   “In a challenging healthcare environment, it is becoming increasingly important for Australian physicians to efficiently and cost-effectively diagnose and manage patients with complex sleep conditions,” said Darren Umbers, Regional Director, Home Healthcare, Philips Australia and New Zealand. “By providing them with direct, easy access to a comprehensive, connected suite of sleep disorder solutions, Philips enables care providers to manage their patients’ sleep and breathing progress and increased therapy compliance across the entire health continuum.”   The SleepMapper app is available on Google Play and iTunes, to download to a smartphone or tablet and via www.sleepmapper.com to download to a smartphone or tablet, or for download to a computer.   Other Philips showcases at Sleep DownUnder The following range of connected products and services from Philips Respironics will be on display at Sleep DownUnder 2014 for physicians to experience firsthand. These new solutions aim to bring quality care into the home, enabling those with sleep and respiratory conditions to maintain their freedom and independence.     Patient Management •                EncoreAnywhere, a web-based patient management system that makes treating patients with sleep-disordered breathing and respiratory insufficiency easier and more efficient by providing physicians and homecare providers with access to the latest patient information at any given time or location.   Diagnosis •                Alice NightOne, a home sleep-testing system that features an intuitive design and easy-to use "smart guide" that enables patients to confidently set up the device on their own. The data display provides physicians with dependable information to differentiate between obstructive, central and positional sleep apnoea.   •                Somnolyzer, a clinically-validated, computer-assisted sleep scoring solution that is designed to enable quick turnaround times from diagnostic to treatment so that a patient is able to get treatment at the earliest opportunity for their sleep disorder. The solution helps to simplify and improve sleep study scoring productivity and consistency without compromising quality.   Titration •                OmniLab Advanced+multi mode, a full-featured, robust titration system that reliably monitors sleep and incorporates nine therapy modes.   Therapy •                Philips therapy devices and new PAP masks are designed to help improve treatment efficacy, as well as patient comfort and satisfaction, which can support patient compliance. As part of a range of therapy options for treating more complex breathing disorders, Philips BiPAP autoSV System One device efficiently treats patients suffering from mixed apnoea, CompSAS or central sleep apnoea with/without periodic breathing. PAP Mask line Philips' new PAP mask line includes a nasal mask, full-face mask, and minimal-contact mask:Nuance and Nuance Pro masks provide comfort and sealing power of gel to nasal pillows, designed to help patients succeed by providing a more comfortable and familiar feel.  The two Nuance options offer patients their choice of frame: an all-fabric frame and headgear that ensures comfort with fewer red marks, or a gel-padded frame and nonslip headgear.  Amara silicone and gel masks allow patients to choose the type of comfort they prefer in their cushion. Both Amara full face clear silicone and gel masks are small, lightweight and are most appealing. The new soft gel cushion conforms to the contours of the face, providing an excellent seal and great comfort.Wisp combines the performance and comfort of a nasal mask with the aesthetics of a pillows mask. Compact and lightweight, Wisp offers a minimal contact experience, a great seal and an open field of vision.For more information on Philips Respironics, visit the Philips booth at the Sleep DownUnder 2014 Conference held at Perth’s Convention Centre, visit the Philips Respironics Facebook page or follow @PhilipsResp on Twitter.   -END- For further information, please contact: Albertine Schor Corporate Communications Philips Australia and New Zealand Tel: +61 2 9974 0040 E-mail: albertine.schor@philips.com   About Royal Philips: Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter Are you a morning or an evening person? Philips reveals it may be down to the quality of your lighting 2014-10-06T09:12:00Z are-you-a-morning-or-an-evening-person-philips-reveals-it-may-be-down-to-the-quality-of-your-lighting Amsterdam, The Netherlands – Have you ever wondered why you always hit the snooze button for an extra 15 to 30 minutes of sleep in the morning? A whitepaper by Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, has compiled insights from over 10 years of ongoing research  on the effect of light on our sleep/wake cycle or “circadian rhythm”. It reveals that the amount and quality of light you are exposed to every day may be responsible for your Monday morning blues. Indeed, light ultimately dictates whether you are a morning person or a night owl. Lighting, whether natural or artificial, affects all life on our planet. In humans, it plays a crucial role in regulating our circadian rhythm, one of our natural biorhythms or body clock. Our circadian rhythm is not naturally in sync with our artificial clock. Instead it is a little slower running for 24 hours and 30 minutes on average. This means we are naturally inclined to sleep and wake 30 minutes later each day. If this slower rhythm is not regulated then by the end of the week our sleep/wake cycle could be off by more than 2 hours and we would be hitting that snooze button quite frequently. Regulating our circadian rhythm Alarm clocks offer one way to manage the time lag created by our naturally slower circadian rhythm. But we have recently discovered that a specific quality of light hitting the photoreceptors in our eyes not only regulates our internal body clock, but can actually reset it every single day. For millennia, we like many animals, have used the rising and setting sun to regulate our body clock without realising it. Today, high intensity artificial blue-rich light is also capable of resetting our body clock because of its qualitative resemblance to natural morning light. As we have a natural tendency to sleep in, our modern 9 to 5 lifestyle means we may be getting too little sleep during the working week and lying in at the weekends. Longer sleep at the weekend may compensate for the lack of rest during the week, but can reset a later circadian rhythm the following week, resulting in that ‘Monday morning blues’ feeling.  “The message from nature is clear,” says Light and Sleep Scientist at Philips Research, Luc Schlangen. “Our bodies have evolved a kind of steering wheel, constantly adjusting the sleep wake cycle, driven by light, allowing us to adapt to the differing daylight lengths during the seasons. We can help regulate our body clock through lighting by providing light injections at appropriate times, for instance through brighter office lighting on Monday mornings.” Exposure to blue-rich morning light can speed up our circadian rhythm to wake us up earlier and improve the daily functioning of people with an early morning lifestyle.  Lighting Expert Professor Derk Jan Dijk, University of Surrey adds, “Dimming lights a few hours before bedtime facilitates a more rapid onset to sleep and it will prevent your body clock from being shifted to later hours. If you want to shift your clock to earlier hours it is good to be exposed to light and specifically high intensity blue-rich light,  when you wake up.” Philips dedicates 5% of its Lighting sales revenue to R&D, and is testing and developing a series of energy efficient lighting products for homes, offices, schools and hospital environments that can variously improve alertness, productivity, calm, sleep and mood.  #mondaymorningblues ENDS See VIDEO here. See MEDIA BACKGROUNDER for tips to regulate your circadian rhythm, information on research-based products and the Executive Summary of the white paper on this topic.   For further information, please contact: Albertine Schor Philips Australia and New ZealandTel: +61 427 915 643, E-mail: albertine.schor@philips.comAbout Royal Philips:Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter Philips appoints a new leader for Australia and New Zealand 2014-09-01T00:00:00Z philips-appoints-a-new-leader-for-australia-and-new-zealand Sydney, Australia – Royal Philips (NYSE:PHG, AEX: PHI) today announced the appointment of Kevin Barrow as both Country Manager for Philips Australia and New Zealand, and General Manager for Philips Healthcare for Australia and New Zealand, effective 22 August 2014.  Kevin oversees the Philips businesses in Australia and New Zealand, leading a team of more than 700 employees. He is tasked with capitalising on societal trends and growth opportunities to further strengthen Philips’ market leadership and with building innovation through new business models as well as solutions and services. In his combined role as country manager and general manager for healthcare, Kevin reports to Harjit Gill, Chief Executive Officer Philips ASEAN Pacific and to Arjen Radder, President Philips Healthcare Asia Pacific, respectively. He is based at Philips’ Australia and New Zealand corporate office in Sydney.  Chief Executive Officer of Philips ASEAN Pacific, Harjit Gill said, "Kevin is well - positioned to lead our team in Australia and New Zealand given his proven track record in growing businesses, building long term strategic partnerships and transforming business models. Bringing with him a vision for the future and a comprehensive understanding of the unique opportunities and challenges ahead, I am confident Kevin’s experiences will build on our successes and drive Philips’ ambition to bring meaningful innovations to the market.” Kevin has more than 20 years of experience in the healthcare industry across a broad range of business-to-business and business-to-consumer companies. He joins Philips from Becton, Dickinson and Company (BD), a global medical technology firm where he was the Managing Director for Australia and New Zealand since 2006. Prior to this, he held several senior sales and marketing management roles at pharmaceutical company Eli Lilly Australia.  He holds an MBA from the Macquarie Graduate School of Management, Sydney, Australia and has a Master of Science (Hons) from the Waikato University, Hamilton, New Zealand. “I’m pleased to join Philips at this important time in the company’s transformation as it focuses on solving complex challenges through meaningful innovations which address people’s needs. I look forward to the opportunity to lead a dynamic team, partnering and collaborating with stakeholders across the public and private sectors. Only through these collaborations can we seize the opportunities and confront the challenges that face our society today and tomorrow,” said Kevin. In his healthcare portfolio, Kevin will spearhead Philips’ efforts to address top societal challenges in Australia and New Zealand, such as the fact that more than seven million, or one in four Australians, are affected by chronic health conditions(1) or that impaired alertness contributes to serious workplace and road crash injuries in Australia, costing the health system $5 billion dollars each year(2). These circumstances strain existing healthcare infrastructure and increase the need to use scarce health care resources more efficiently. Philips is working with a broad coalition of industry and government stakeholders through several research initiatives to help Australia’s healthcare system include different models of care. (1) Altman L, Fernando S, Holt S, Maeder A, Margelis G, Morgan G: “One in Four Lives – The Future of Telehealth in Australia”, AIIA, Sydney, March 2014 http://www.aiia.com.au/  (2) Williams, A., Cooperative Research Centre (CRC) for Alertness, Safety and Productivity, 15th Selection Round Briefing Document, Application number 20120027 ENDS For further information, please contact: Albertine Schor Philips Corporate Communications  Australia and New Zealand Tel: +61 427 915 643 E-mail: albertine.schor@philips.com  About Royal Philips: Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.  Philips and Neuroscience Research Australia collaborate on iStoppFalls Project to prevent falls in older adults 2011-12-01T01:20:00Z philips-and-neuroscience-research-australia-collaborate-on-istoppfalls-project-to-prevent-falls-in-older-adults December 01, 2011 Philips and Neuroscience Research Australia Collaborate on iStoppFalls Project to prevent falls in older adults Sydney, Australia – Royal Philips Electronics (NYSE: PHG, AEX: PHI) has announced it is collaborating with researchers from Neuroscience Research Australia (NeuRA) in a European project, iStoppFalls, to develop technologies to predict and prevent falls in older adults. The aim of iStoppFalls is to develop new technologies which can support the safety of older people who live alone, by preventing falls in the home. The project is intended to strengthen collaboration between research and technology to provide tailored solutions for the ageing society, and thus contribute to Australian and European competitiveness and excellence. Philips Research, a key collaborator to the iStoppFalls project, is working with NeuRA to develop and test a senior mobility monitor device that will unobtrusively assess the balance and mobility of participants. Philips, already a leader in fall detection with its Lifeline with AutoAlert pendant-style help button believes technology will play an integral role not only in detecting falls but reducing them in the first place. Harry van Dyk, Country Manager for Philips Electronics Australia hopes this collaboration will ignite the use of technology to support independent living in Australia. “Philips is invested in developing products and solutions that will enable active independent living in the home. In Australia, we are focused on both testing and developing fall detection and prevention solutions, as well as introducing other assistive technologies such as medication dispensing devices.” Among seniors, falls are the leading cause of nonfatal injuries and hospital admissions for trauma, as well as injury-related deaths.[1] Close to 50 percent of seniors can’t get up from a fall without help[2] and lying on the floor for an extended period of time can lead to serious complications, including: pressure ulcers, muscle necrosis, dehydration, hypothermia and pneumonia. The care and treatment of these potentially preventable complications are costly to the healthcare system and negatively impact quality of life for seniors. Dr. Kim Delbaere, lead investigator of the Australian team, explained that “Despite available evidence and clinical guidelines to support interventions for preventing falls in older people, implementation remains low. This is mainly due to the high cost in both time and resources of the recommended individualized approach. Technology-based solutions have potential to reduce costs while maintaining individualized, high quality healthcare.” she said. Modern information and communication technologies (ICT) in the field of sensor technology, telemedicine and home entertainment can support such activities in older people’s homes. The iStoppFalls project will take the novel approach of developing an exercise-based videogame to deliver fall prevention training into the homes of older adults. According to Dr Stuart Smith (NeuRA), the use of videogames could also enable us to increase overall levels of physical activity in older adults. “Exercise is the key to better health and our videogame solutions are a novel way to engage older adults in repetitive, balance improving exercise. Exercise is absolutely one of the cheapest preventative health solutions.” The research project will be funded by the European Commission under the 7th Framework Programme (FP7) and the Australian Government. Project partners: Neuroscience Research Australia, Australia Philips Research Europe, Netherlands University of Siegen, Germany German Sport University of Cologne, Germany Austrian Institute of Technology, Austria Institute for Biomechanics of Valencia, Spain Kaasa Solution GmbH, Germany Visitwww.istoppfalls.eu for more information. For media inquiries, please contact: Paris Searson Fleishman-Hillard Tel: 02 9025 9205 E-mail: paris.searson@fleishman.com.au Sarah Campbell Philips Electronics Australia Tel: 0421 612 994 E-mail: sarah.campbell@philips.com Maryke Steffens Neuroscience Research Australia Tel: (02) 9399 1271 E-mail: m.steffens@neura.edu.au Available images: LifeLine with Auto Alert About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. 1. CDC, National Center for Injury Prevention and Control, Fact Sheet on Falls. http://www.cdc.gov/HomeandRecreationalSafety/Falls/adultfalls.html. Originally from: Centers for Disease Control and Prevention, National Center for Injury Prevention and Control. Web–based Injury Statistics Query and Reporting System (WISQARS) [online]. (2005) 2. Falls, fractures, and injury, Merck Manual of Geriatrics, Section 2, Chapter 20, Topic: Falls. p.1. www.merck.com/mkgr/mmg/sec2/ch20/ch20a.jsp. Falls. p.1. Philips and WCH Adelaide provide solutions to soothe children in the MRI suite 2011-09-06T00:56:51Z philips-and-wch-adelaide-provide-solutions-to-soothe-children-in-the-mri-suite Adelaide, Australia – In order to create an environment where patients feel more at ease and more comfortable, Philips today announced the Australian-first installation of both its Ambient Experience solution and Ingenia Digital MRI system at the Women’s & Children’s Hospitalin Adelaide. Children who undergo an MRI scan at thehospital will now be able to personalise their environment and take control over what can be an intimidating clinical process, leading to a better experience for families and better clinical outcomes. Ambient Experience integrates technologies such as lighting, sound and projection, together with architecture and design, to create an engaging environment that is more efficient for hospital staff, in addition to being less stressful for patients. Using a touchscreen tablet to set the room theme, soothing lights, visuals and sound immediately fill the room to soothe patients undergoing MRI examinations, which can be especially stressful for children. Dr. Rebecca Linke, Unit Head Paediatric Imaging at the Women’s and Children’s Hospital in Adelaide believes the Ambient Experience installation will provide significant improvements in patient care. “It is going to transform the new MRI suite into a more comfortable, less intimidating place by providing a positive distraction for young patients, as well as a more efficient workplace for hospital staff,” said Dr. Linke. "The MRI process can be very scary for children andthe ambient systemwill help entertain and relax the patients. The goal is to reduce their anxiety so we can perform the examination quickly and easily." The Philips Ambient Experience has been proven at over 266 sites worldwide to reduce anxiety and the need for sedation. One study reported a 16 per cent decrease in sedation rates for the overall pediatric population aged 0-18 years, with a 28 per cent reduction amongst 0-4 year olds.This results in an increase in throughput and cost savings for the hospital, as without sedation, scans can be completed within 30 minutes as opposed to around 4 hours with sedation[1]. Commenting on the installation, Harry Van Dyk, Country Manager Philips Australia and New Zealand said, “Ambient Experience goes beyond lights and sounds. It’s an overall patient-focused design strategy. It has been installed globally in a range of clinical environments, and our design consultants have taken special care to address the needs of the clinical staff at the Women’s and Children’s Hospital. Coupled with the introduction of the first Ingenia Digital MRI, it will be the most advanced suite of its kind in the country.” Philips Ingenia: The First Digital Broadband MR In addition, the Women’s & Children’s Hospital is also the first site in Australia to use the Philips Ingenia 1.5T state-of-the-art digital MRI system, which is set to revolutionise the patient experience and improve efficiencies for clinical staff. The world’s first digital MRI system not only provides clearer pictures but a more comfortable patient experience with lighter and less obtrusive coils. The system represents, for the first time in MRI, the move from analog to digital signal acquisition and processing needed to generate better patient images. Being able to maintain the digital connection throughout the entire MRI scanning process means Ingenia is able to generate up to a 40 percent improvement in signal-to-noise ratio which, results in a clearer picture and improves diagnostic confidence. Ingenia is also the first to incorporate an integrated, hidden posterior coil into the bed, enabling full body coverage and eliminating the need for multiple connecting coils, which makes the patient experience more comfortable. Overall, the system allows clinicians to get the job done quickly with a 30 percent increase in throughput and cost savings for hospitals. The innovations have been funded in part by the Little Heroes Foundation in Adelaide to assist children in coping with difficult hospital environments. The new site at the Women’s and Children’s Hospital will assist thousands of young children in South Australia, as well as catering to children in Victoria and the Northern Territory. For more information on the Philips Ambient Experience and Ingenia Digital MRI, please visit www.philips.com.au/healthcare [1] Szumanski K. Horton R. The “ambient experience” pediatric patients and diagnostic testing. Nurs Manage. 2007 Jan; 38(1):32-5 Philips Australia and Australian Centre for Education in Sleep take SimplyHealthy@Schools education program to rural communities 2011-08-17T23:47:00Z philips-australia-and-australian-centre-for-education-in-sleep-take-simplyhealthy-schools-education-program-to-rural-communities Philips, together with the Australian Centre for Education in Sleep (ACES), has announced the next stage in the SimplyHealthy@Schools sleep education program, with Dr. Sarah Blunden, Pediatric Sleep Research Fellow at the Centre for Sleep Research, University of South Australia and director of the ACES, to deliver the sleep education module to schools in rural communities around Australia. Dr. Sarah Blunden will conduct educational talks to the high school, junior school and to parents in Penola, South Australia from August 18 – 20, 2011, with activity planned at the end of the year in Coober Pedy and Alice Springs. Through this activity, Dr Blunden will investigate how the impact of sleep habits in rural and remote communities affect children’s sleep and their daytime functioning. “Sleep habits in young people can differ greatly between metropolitan and rural and remote areas. This is due to a number of factors, including an increased number of shift working families, lack of child care or family support, or heat in summer increasing the amount of evening activity. Through the support of Philips and the SimplyHealthy@Schools program, we hope to understand how this affects children’s sleep and their daytime functioning,” said Dr Blunden. Despite the known behavioural and health outcomes associated with poor sleep, sleep problems appear to be underreported and therefore under-diagnosed[1]. A possible contributing factor is lack of awareness both from primary health professionals and caregivers. Previous studies in Australia[2] and overseas[3] show sleep problems are seldom diagnosed or addressed and rarely treated at the primary or tertiary health care levels. Similarly, many students and their families may not understand the impact of poor sleep on health and weight and what constitutes poor or good sleep habits. “Globally, Philips is committed to increasing awareness of how sleep impacts people’s health and well-being, including people’s understanding of the seriousness of sleep disorders such as obstructive sleep apnoea. Through the SimplyHealthy@Schools program, we hope to educate communities about this issue and ensure children in these areas can benefit from a better understanding of the day-to-day impact of sleep,” said Harry van Dyk, Country Manager of Philips Australia. The Philips SimplyHealthy@Schools module is available as a free, downloadable educational tool at www.simplyhealthyatschools.com and aims tosupport teachers in educating children between the ages of eight and 12 years on the importance of sleep and how it can help to improve their health and well-being. The module forms part of a wider trial by the ACES to test whether the delivery of sleep education in a comprehensive format as part of the school curriculum can change sleep habits, or improve secondary outcomes such as attention span, quality of life, general wellbeing, mood, physical activity levels and media usage. 12 schools will form part of the wider trial, which is the first of its size in Australia. “Increased awareness of sleep and the consequences of sleep loss in children is imperative if we are to give students the opportunity to continue a healthy and productive development through to a healthy and productive adulthood. While there are Australian Government guidelines for physical activity, nutrition and screen time in children, sleep has thus far been ignored. I believe this trial will show that there is a need for the implementation of sleep education programs, such as Philips SimplyHealthy@Schools, to form part of normal Health and Personal Development courses in primary schools,” said Dr Blunden. There are many areas of a child’s behaviour and development which can be affected by lack of sleep, including emotions, concentration, creativity, problem solving, complicated thinking and motor co-ordination. It is thought that sleep, particularly dream sleep or REM sleep, is necessary for storing certain types of memory, particularly more difficult memories such as mathematical concepts and language[4]. Nearly 40 per cent of Australian children and adolescents experience some form of sleep problem during their devlopment and children are as much at risk as adults of sleep disorders such as obstructive sleep apnoea. If left untreated, sleep apnoea can increase the risk of high blood pressure, heart attack, stroke, obesity and diabetes[5]. The impact of sleep on Australian’s health and wellbeing is highlighted by the recently published Philips Index for Health and Well-being report – a consumer research study conducted across 23 countries and involving more than 31,000 people. Half of Australians surveyed said a lack of sleep affects their physical health, 48 percent said it affects their relationships with others and 44 percent of Australians said it affects their mental health[6]. As a global leader in the management of sleep disorders, Philips innovates to find meaningful solutions that improve the health and well-being of people around the world, and has developed a wide range of products and solutions, from diagnostic tools through to patient-centered sleep therapy devices, to help enhance the quality of sleep. Philips also calls upon everyone who thinks they suffer from Obstructive Sleep Apnoea (OSA) to take its self-assessment Sleep Quiz which can be found online at www.philips.com/sleepapnoea. To seek further guidance and/or diagnosis for OSA please visit your doctor and let them know what symptoms you are experiencing. For further information, please contact: Paris Searson Fleishman-Hillard Australia Tel: 02 9025 9205 E-mail: paris.searson@fleishman.com.au About Royal Philips Electronics About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. [1] Blunden S, Lushington K, Lorenzon B, Wong J, Balendran R, Kennedy D. (2003). Symptoms of sleep breathing in disorders in children are underreported by parents a general practice visits. Sleep Breath, 7(4): 167-76 [2]Blunden SL, Lushington K, Lorenzen B, Ooi T, Fung F, Kennedy D. (2004). Are sleep problems under-recognised in general practice? Arch Dis Child,89(8):708-12. [3] Chervin RD, Archbold KH, Panahi P, Pituch KJ. (2001). Sleep problems seldom addressed at two general pediatric clinics. Pediatrics,107(6):1375-80. [4] Australian Centre for Education in Sleep, http://www.sleepeducation.net.au/sleep%20facts.php [5] Australian Centre for Education in Sleep, http://www.sleepeducation.net.au/sleep%20facts.php [6]This data is taken from a sub-analysis of the Philips Index for Health and Well-being, involving almost 14,000 people from 10 different countries Philips calls for broadening of technology in the delivery of healthcare beyond e-Health patient records 2010-09-21T00:48:00Z philips-calls-for-broadening-of-technology-in-the-delivery-of-healthcare-beyond-e-health-patient-records Press Information SEPTEMBER 21, 2010 Australians put health in hands of future technology – but where is it? Philips calls for broadening of technology in the delivery of healthcare beyond e-Health patient records Sydney, Australia – With so much news being devoted to the rollout of the National Broadband Network (NBN) it comes as no surprise that Australians overwhelmingly believe that medical technology will help them live longer, according to the worldwide attitudinal study on health and well-being released today by Philips. The company is focused on patient empowerment through e-health, ensuring patients can interact with it how and when they want to improve their health and well-being. The results are in line with the general optimism Australians feel about their health and wellbeing with Australia rated third overall in the world. According to the study, 64 per cent of Australians believe medical technology will allow them to live longer. The result is on par with most other countries with the exception of Japan (14%) and the UK (38%). Seven in 10 18-24 year olds (70%) believe they will live to be 91 or older. Dr. Eric Silfen, Chief Medical Officer for Philips commented that Philips was not surprised to see that the Australian data correlated with most of the other developed markets in the world. “Most people in markets such as Australia recognise the valuable contribution that advances in technology have made to overall health outcomes in the last ten years. What I find surprising is that the focus in Australia has been entirely on patient health records when the applications to clinical decision making and patient care are so much more crucial. The focus needs to shift from just being about the privacy of patients, to what solutions we can implement to enhance their health and well-being,” said Dr. Silfen. “Developments in technology and communications have the potential to change the way we perceive healthcare. We predict that technology will revolutionise access to healthcare both in the hospital and at home. Advances in clinical research, for example the ability to detect pre-cursors to disease, along with faster, better bioinformatics and telecommunications have lead to more meaningful innovations,” he said. Further, the research also indicated that Australians want more funding allocated towards preventative health screening (54%), home-based health-care (47%) and aged care (46%), all areas that are set to benefit significantly from advances in technology. “Already we have the technology that enables doctors to remotely monitor and diagnose patients, and this is being taken advantage of in many parts of the world. In the near future this capacity will extend beyond the full care cycle right from diagnostics to in home treatment thereby delivering better utilisation of funding and clinical resources and a much more convenient and accessible means of care for many Australians, particularly in regional and remote areas,” said Dr Silfen. Australians feel it is most important for the governments’ eHealth scheme to include virtual healthcare teams that allow for professional to collaborate from anywhere in the country and beyond. 55 percent also believe the scheme should deliver tele-health solutions to care for people in rural and remote areas. In terms of current technology, 70 percent said it has made life better when it comes to medical treatment, along with health maintenance and prevention (68 percent) and medical diagnosis (67 percent). Commenting on Australia’s recent election outcome and the Federal Government’s decision to go ahead with the NBN, Dr Silfen stressed the importance of collaboration in order to maximise the NBN’s full potential for health care delivery and provision. “With the National Broadband Network decision made and the project underway, it is crucial now for governments, healthcare providers, clinicians and technology vendors alike to work together to develop sustainable, outcome-based solutions to meet tomorrow’s healthcare infrastructure needs. One thing is for sure, how we utilise, interact and treat ourselves will be very different in the years to come,” said Dr. Silfen. About the Philips Index: Australia’s Health & Well-being Report 2010 The Philips Index: Australia’s Health & Well-being Report examines the mega-trends that shape each nation’s healthcare, lifestyle and who we are as a society, with a focus on what aspects of health and well-being are most important, how satisfied people are with these aspects, and the role that technology plays in helping society maintain better health and well-being. As well as reporting on Australian’s overall feeling of health and well-being, the report derives a ‘health and well-being index – the Philips Index’. This is an analysis where overall satisfaction with various components of health and well-being are weighted by their relative stated importance. The 2010 Philips Index: Australia’s Health & Well-being Report is part of a global initiative and is being replicated in over 30 countries around the world. -ENDS- For further information, please contact: Laura Rodrigues or Paris Searson Fleishman-Hillard Australia Tel: (02) 9025 9237 or (02) 9025 9205 E-mail: laura.rodrigues@fleishman.com or paris.searson@fleishman.com About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.