The PRWIRE Press Releases https:// 2011-09-19T23:57:21Z Jump On It awarded best group buying site in Australia and New Zealand 2011-09-19T23:57:21Z jump-on-it-awarded-best-group-buying-site-in-australia-and-new-zealand Media Release 20 September 2011 Jump On It awarded best group buying site in Australia and New Zealand Jump On It has won the 2011 Online Retail (Group Buying) category of the AMBER Awards, Australia and New Zealand’s leading annual online services awards. Jump On It out ranked a complete list of group buying sites in Australia and New Zealand, including Scoopon and Spreets, based on an independent judging process looking at market share, results from a customer service survey and customer usability testing. The Award was announced in Sydney on September 15. “We are thrilled to be recognised as number one in the group buying category for Australia and New Zealand, especially as the award recognises not only our significant share of the market but our outstanding customer service and the easy usability of the site,” says Jump On It co-founder and CEO Colin Fabig. The AMBER Awards are the sister awards to the long-running andprestigiousAIMIA Awards or ‘Amys’ which are presented each year by the Australian Interactive Media Industry Association. In its third year, the 2011 AMBER awards recognises excellence in the eServices sector and highlights Australian and New Zealand leaders in in mainstream consumer services. The award success comes shortly after Jump On It and sister site LivingSocial reached number one in the market for unique browsers, attracting a total of 1,263,000 unique visitors, as reported in July’s Nielsen report. A recent deal on both Jump On It and LivingSocial by leading mother-and-baby brand Mothercare topped the record for sales on the two sites, selling 21,436 vouchers in seven days, with a retail value of $2.9 million. FOR INTERVIEWS/ IMAGES & MORE INFO: Corinne Roberts |The Ideas Suite| m 0447 611 764 | t (02) 9279 3330 | e croberts@theideassuite.com.au About LivingSocial & Jump On It LivingSocial is the leading group buying company in Australia. It operates two daily deal sites – LivingSocial.com and JumpOnIt.com. Together they have over 1.5m+ email members, a 700,000+ strong Facebook community and receive over 1 million web visitors per week. Both daily deal sites provide members up to 90 percent off the best, handpicked experiences in their local community, and Australian businesses with thousands of guaranteed new customers at no risk or upfront cost. In May 2011, LivingSocial expanded with LivingSocial Escapes bringing online travel shoppers in Australia and New Zealand, unforgettable travel experiences at unbeatable value. LivingSocial leads the daily deals market: Nielsen Netview 2011-08-23T00:34:33Z livingsocial-leads-the-daily-deals-market-nielsen-netview MEDIA RELEASE 23 August 2011LivingSocial leads the daily deals market: Nielsen Netview For the second consecutive month, LivingSocial leads the daily deals market in unique browsers, widening the gap from its nearest competitor by 70%: from a lead of 153,000 unique visitors in June to 217,000 in July (source: Nielsen Netview July 2011). LivingSocial Australia, with its two websites LivingSocial.com.au and JumpOnIt.com, attracted a total of 1,263,000 unique visitors in July – well ahead of Catch of the Day at 1,049,000 unique browsers. LivingSocial.com alone attracted 1,063,000 unique browsers – making it the number one daily deals site in the country. “Since launching, LivingSocial has been quick to respond to market demand, launching two new products, LivingSocial Families and LivingSocial Escapes and teaming with Fairfax Digital, eBay and top Australian and international brands. In July, LivingSocial and Jump On It sold a record breaking, 78,070 pairs of Havianas in one deal,” says CEO of LivingSocial Australia and New Zealand, Colin Fabig. “Our rapid growth is a result of hard work matching consumers with the best localised deals on offer. Merchants come to us because we offer a low cost and low risk option for attracting a new customer, looking to fall in love with their business,” says Colin. LivingSocial offers the best in daily deals at the local, citywide and national level in capital cities across Australia. In addition to LivingSocial Escapes it has also launched LivingSocial Families both offering deals for a week to give family and friends time to organise their next holiday or day out with the family. FOR INTERVIEWS/ IMAGES & MORE INFO: Corinne Roberts |The Ideas Suite| m 0447 611 764 | t (02) 9279 3330 | e croberts@theideassuite.com.auAbout LivingSocial & Jump On ItLivingSocial is the leading group buying company in Australia. It operates two daily deal sites – LivingSocial.com and JumpOnIt.com. Together they have over 1.5m+ email members and a 630,000+ strong Facebook community and receive over 1 million web visitors per week. Our daily deal sites provide members up to 90 percent off the best, handpicked experiences in their local community. Additionally, LivingSocial Escapes provides unforgettable travel experiences at unbeatable value. In both cases LivingSocial provides Australian businesses with thousands of guaranteed new customers at no risk or upfront cost. Survey shows daily deals sites most effective marketing channel for service-based SMEs 2011-06-08T02:19:12Z survey-shows-daily-deals-sites-most-effective-marketing-channel-for-service-based-smes MEDIA RELEASE June 2011 Survey shows daily deals sites most effective marketing channel for service-based SMEs Survey figures released today by leading daily deal sites Jump On It and LivingSocial highlight the strength of this new media channel for small to medium service businesses. In the survey of 211 merchants who listed deals with Jump On It and LivingSocial, more than 95 per cent said advertising with daily deal sites brought more customers through their doors. Eighty per cent of respondents said daily deal sites brought the most new customers of any channel when compared with other marketing channels such as Google search advertising, local newspaper advertising, Yellow Pages advertising, direct mail, radio, TV and PR. The survey also revealed: 69% of respondents rated daily deals sites as the best channel they had used so far or at least above average compared to the other alternatives. 80% said they would use daily deal sites again for their marketing 58% said that they will stop using traditional print advertising in local newspapers. 41% said they would stop using Yellow Pages advertising 33% saying they would stop using direct mail to households. Colin Fabig, CEO of Jump On it and LivingSocial Australia says, “This survey of our merchants reflects the general industry and shows the strength of daily deals sites as the leading medium for local merchants to reach new customers.” Colin says, “These findings make sense as the daily deal site channel is a fully measurable and accountable media channel. There are no risks and upfront costs to the service; it’s no wonder that small businesses are moving their marketing spend from traditional channels into this medium.” Other benefits of using daily deals sites reported by respondents include: generating word-of-mouth referrals (for 68 per cent of respondents), increased brand awareness and exposure (89 per cent), increasing business during quiet times (62 per cent) and repeat bookings (53 per cent). About Jump On It & Living Social Jump On It launched in May 2010, backed by $1.3m funding from a consortium of private investors led by Roger Allen (Chairman of Allen and Buckeridge) and Nextec Capital. In November 2010, Jump On It received $5m funding from Living Social, the world’s fastest growing coupon site with a presence in over 250 markets, and launched Living Social in Australia. In 2010, Amazon and a variety of the world’s leading VC funds have invested in excess of $575m in Living Social. So popular are the sites over 25 million shoppers worldwide have already signed up to their combined database and millions of vouchers are sold every month. To view today’s deals, visit www.LivingSocial.com and www.JumpOnIt.com. FOR INTERVIEWS/ IMAGES & MORE INFO: Julia Nekich | The Ideas Suite | m 0410 796 800 | t (02) 9279 3330 | e jnekich@theideassuite.com.au LivingSocial Australia offers daily deals on eBay.com.au 2011-06-08T02:13:09Z livingsocial-australia-offers-daily-deals-on-ebay-com-au LivingSocial Australia offers daily deals on eBay.com.auSYDNEY, June 8, 2011 – Hot on the heels of its exclusive partnership announcement with Fairfax Media, popular daily deals site LivingSocial has signed another deal: this time with eBay.com.au. The deal will be shared with LivingSocial’s sister deals site: JumpOnIt.com. eBay will showcase deals from LivingSocial and Jump On It on a new hub dedicated to group deals, as well as on eBay’s existing Big Deal hub. Anu Mohan, VP Marketing, Jump On It and LivingSocial Australia - NZ, says, “LivingSocial, Jump On It and eBay are a great cultural fit. eBay has long been associated with great online bargains and LivingSocial offers the largest number of daily deals across Australia. Teaming up brings eBay visitors even more great deals, but now also for restaurants, spas, beauty, adventure and travel services in their city. “LivingSocial was first to offer a deal in multiple local areas in each city daily, and to launch a stand-alone accommodation product, LivingSocial Escapes. Jump On It has focussed on offering deals from the best-quality merchants in each category. It’s little wonder they have the largest and most effective email subscriber base in Australia. By joining forces, the three brands guarantee that anyone looking for great value online will find it,” he says. David Odgers, Sales and Marketing Director, eBay Australia & New Zealand, said, “eBay is synonymous with great value online. Bringing together the best daily deals in one convenient location will bring an even greater variety of deals to the six million Australians who visit eBay every month.” LivingSocial is the online source for handpicked experiences at a great value. With over 28 million subscribers worldwide, it has experienced rapid growth in Australia since it launched here in November 2010. It now offers over 34 daily deals in 10 city markets across Australia and New Zealand - the largest offering of any local daily deal companies. The partnership with eBay will help further grow LivingSocial and its’ sister site Jump On It in Australia. About LivingSocial & Jump On ItLivingSocial adds surprise to every calendar with at least 50 percent off on the best local experiences for members. Local businesses get an easy and cost effective marketing tool to attract new, loyal customers. In 2010, one of the fastest growing companies in the space launched in Australia. Jump On It is ranked in the top four daily deals sites in Australia, with an audience of 1.2m via email and Facebook. It launched in Australia in May 2010 and in NZ in April 2011. In May 2011 Livingsocial and Jump On It expanded with LivingSocial Escapes offering easy weekend trips at great value. FOR INTERVIEWS/ IMAGES & MORE INFO: Julia Nekich |The Ideas Suite| m 0410 796 800 | t (02) 9279 3330 | e jnekich@theideassuite.com.au LivingSocial secures exclusive partnership with Fairfax media 2011-06-03T05:12:53Z livingsocial-secures-exclusive-partnership MEDIA RELEASE3 June 2011 LivingSocial secures exclusive partnership with Fairfax media Sydney, 3 June 2011 - LivingSocial Australia (livingsocial.com) has signed an exclusive online advertising deal with Fairfax Media, where it will become Fairfax Media’s exclusive group buying partner. The online source for handpicked experiences at a great value – and a major daily deals site in Australia and globally – LivingSocial Australia differentiates itself from local competitors by offering deals in multiple local areas daily in each city. The 12-month partnership with Fairfax Media will see LivingSocial deals appear on four major news websites – smh.com.au, theage.com.au, brisbanetimes.com.au and WAtoday.com.au. LivingSocial deals will be integrated across the homepages of the four news sites, as well as the entertainment, life & style and travel sections. A new section within Entertainment “About Town” will be launched showcasing daily activities in each city that readers can use to plan for after work and weekend entertainment. “LivingSocial aims to become the leading daily deals brand in Australia,” said Anu Mohan, Marketing Director, LivingSocial Australia and New Zealand. “Our deals reach an audience of 1.2 million via email and social media. This exclusive deal with Fairfax will further extend our online reach by engaging a new audience.” “Fairfax analysed the entire daily deals market in Australia and chose to work exclusively with LivingSocial. LivingSocial is a global brand, and the first in Australia to offer “hyperlocal” deals and a stand-alone accommodation product – LivingSocial Escapes. We have the largest and most effective email subscriber base in Australia and New Zealand. “Fairfax Digital Media is a great cultural fit for LivingSocial: both sites appeal to users looking for the best entertainment and lifestyle content and experiences. We are most pleased to be aligned with Australia’s most engaging online network,” said Anu. About Living SocialLivingSocial lists daily deals in North America, Europe, the UK and Australia. In Australia, LivingSocial has experienced rapid growth to become one of the top local deals sites in less than six months. It is backed by investors including Amazon and Lightspeed Venture Partners and is tipped to overtake Groupon in market share and revenue by January 2012. FOR INTERVIEWS/ IMAGES & MORE INFO: Julia Nekich |The Ideas Suite| m 0410 796 800 | t (02) 9279 3330 | e jnekich@theideassuite.com.au Over 100,000 join Facebook’s fastest-growing Australian pages in three months 2010-07-06T05:42:23Z over-100-000-join-facebook-s-fastest-growing-australian-pages-in-three-months Two Australian Facebook pages – ‘I love Sydney’ and ‘I love Melbourne’ – have attracted so many fans in the last three months, each are now bigger than the massively popular MasterChef page, with its 97,000 fans. Since April this year, www.Facebook.com/SydneyDeals, or ‘I Love Sydney’ (spelled I [Alt3] Sydney) has grown 100 per cent, to nearly 115,000 fans. The sister site www.Facebook.com/MelbourneDeals, or ‘I Love Melbourne’, has grown 80 per cent, to nearly 150,000 fans in the last three months.The operator of the Pages, Colin Fabig, says, “The growth can be attributed to the community nature of Facebook, the pride Australians have in their cities, and the fact that so many of us love a good deal.” The newly created ‘I Love’ pages for Adelaide, Brisbane and Perth are also attracting fans. All five pages total more than 375,000 fans. Colin, who is CEO of deal-of-the-day website JumpOnIt.com, says, “The pages have been a success due to their interactive nature. They are attracting up to 2000 comments a day from our fan base. The walls of the pages are used as a sort of community forum. The fans use it to discuss topics from the best restaurants and bars to go to, to the discounted deals that come through from Jump On It, to more casual things like the best suburb in their city or what type of animal the city is most like. “We continually ask fans to tell us what they want more of, and we deliver on that. Our posts attract hundreds of positive responses and new fans each day,” Mr Fabig said.Small business owner Jodie O’Mullane said she has already recommended the ‘I Love Sydney’ Facebook page to her customers and friends. “I liked the look of a site about loving Sydney, so I clicked on it and found the Jump On It offers and thought it was a brilliant idea,” she said.“I like the fan page because there are good offers, funny comments, and people can discuss the types of offers they'd like to see on Jump On It,” Jodie said. Jump On It (JumpOnIt.com) is a deal-of-the-day website utilising the fast-growing concept of online collective buying that is sweeping the world. As a service that specialises in offering significant discounts – on fun things to see, eat and experience in major cities – it’s no wonder these city-based Facebook pages are attracting fans in droves. SYDNEY DINERS HIBERNATE NO MORE 2010-07-06T05:38:07Z sydney-diners-hibernate-no-more Leading Sydney restaurants are reporting busy trade this winter thanks to new online marketing initiative JumpOnIt.com. The Sydney based Australian startup has offered the hospitality industry a unique marketing avenue and access to an online audience of over 375,000 fans. A number of leading Sydney restaurants and bars have already embraced the new marketing concept, which combines great daily deals with active social media engagement. Buyers have only 24 hours to secure the discounts of up to 90% off restaurants and bars as well as spas, gyms, outdoor activities and more. Coupons are purchased individually and when enough people “jump on it”, the deal is activated and each buyer is emailed their coupon. Since Jump On It launched in late May over 10,000 consumers had purchased coupons through the site. Deals have included 61% off Sydney’s hottest sashimi bar, Zushi; 50% off Sydney’s finest bistro restaurant, Bistro Lilly; 60% off modern Italian at Alio Surry Hills and 58% off dinner and drinks at Russian restaurant and vodka bar The Coachmen. Bistro Lilly owner Marc Thomson said using Jump On It to promote a dinner deal had been an effective and risk free marketing strategy that had helped the restaurant attract new diners. The deal, which offered $50 worth of fine food for $19, was snapped up by 96 diners and over 20 vouchers were used within two days of purchase. Mr Thomson said people have returned for a full price meal and over 200 additional customers are expected on the back of the Jump On It deal. “Using Jump On It is a lot more effective than using traditional marketing methods. There is no upfront payment and we get a guaranteed number of customers through the door for a reasonable outlay,” said Mr Thomson.Jump On It CEO Colin Fabig said the group buying format is a win for venues and patrons alike. “The group buying concept is a no brainer for the hospitality industry. It guarantees a minimum number of consumers are secured before the discounted deal becomes active. For local restaurant and bar operators, this structure promises to bring new customers and word-of-mouth trade during a traditionally quiet period at no risk or upfront cost and without a dollar spent on advertising,” he said. JumpOnIt.com is based on the most successful new Internet business launch since You Tube. Visit www.JumpOnIt.com for further information and to check out past and current deals. THIS YEAR’S MOST SUCCESSFUL ONLINE BUSINESS MODEL LAUNCHED IN AUSTRALIA BY LEADING TECH ENTREPENEURS AND INVESTORS 2010-07-06T05:35:58Z this-year-s-most-successful-online-business-model-launched-in-australia-by-leading-tech-entrepeneurs-and-investors Jump On It.com, a Sydney based Australian startup launched in May having received $1.3 million in funding from a consortium of investors lead by Roger Allen (Chairman of Allen and Buckeridge) and Nextec Capital. Jump On It is based the most successful new internet business launch since YouTube and a new industry segment estimated to be worth $5 billion per annum in the US alone. JumpOnIt.com brings highly discounted exclusive deals on the best things to do, see and buy in major cities of Australia, offering them to consumers as ‘a deal of the day’. Consumers have only 24 hours to secure discounts of up to 90% off restaurants, spa’s, gyms, outdoor activities and other exciting things to do in their city. Buyers purchase coupons individually and when enough people “jump on it”, the deal is activated and each buyer is then instantly emailed their coupon. JumpOnIt.com is to publicly launch in Australia later this month, bringing this exciting online solution for local service businesses and consumers.The model brings the power of group buying together with local merchants in an online environment that is a win-win for everyone. This form of collective or group buying guarantees a minimum number of consumers are secured before the highly discounted deal becomes active. For local merchants and business operators, this structure promises to bring a large number of new customers to their business at no risk or upfront cost to them and for consumers who “jump on it”, one-off bargains at better discounts than available anywhere else. The company is headed by Australia’s leading technology venture capitalist; Roger Allen as Chairman; joined on the board by Peter James, ex-CEO of Adcorp; and the executive team including serial internet entrepreneur Colin Fabig (CEO), James Gilbert (ex-Genis) and ex-Infochoice and founder of Harrow Media Adam Rigby (COO), all whom have invested in the company. JumpOnIt.com has the professional backing of some of the best in the online space and the unique concept it offers, is set to take the Australian business and marketing communities by storm. The concept is already being met with eager local businesses and excited consumers. “We already have secured a 275,000 online consumer fan base across Australia,” says Mr Fabig (CEO of Jump On It). “Australians LOVE their cities and they LOVE a great deal. Jump On It combines the two allowing them to get out and about in the city, have a great time and still come home with a dollar in their pockets.” Brands who have already jumped on board this marketing opportunity include already on board to take advantage of Jump On It marketing opportunity include the Sheraton, The Observatory Hotel and Guzman y Gomez. A vast array of award winning restaurants, tourist attractions, spas, experiences and activities have also been signed up. “For local businesses, the concept is a no-brainer. They offer their service at a great discount to our captive Jump On It member base at no cost or upfront risk to them and we guarantee to deliver hundreds, if not thousands of new customers without an extra dollar spent on advertising.” SAVVY IN THE CITY 2010-07-06T05:25:34Z savvy-in-the-city Love the thought of starting your day with a workout at Sydney’s most exclusive fitness spa – for just $1 a day? Or if you’re after some adventure, how about jetting on Sydney harbour – for just $30, not $80? Or dining at one of Australia’s finest restaurants for just $40?This isn’t a wish list. These are real experiences at real prices that every Sydneysider can now enjoy thanks to a new web service based on the principle of collective buying power – a concept that has taken the US by storm since early 2009.Launching this week in Sydney and set to take other cities by storm in later months, Jump On It has negotiated ‘below cost’ deals for the city’s most coveted experiences. From day spas and health retreats to fine dining, live shows and adventure activities, Jump On It will offer a highly discounted and exclusive ‘deal of the day’ in major cities in Australia. Buyers have only 24 hours to secure the discounts. While coupons are bought individually, a minimum number of people will need to “jump on it” to activate the deal. Buyers are then instantly emailed their coupons.In its first month in Sydney, Jump On It offered never-before-seen deals, including 61% off Sydney’s hottest sashimi bar, Zushi; 50% off Sydney’s finest bistro restaurant, Bistro Lilly; 86% off membership at The Observatory Health Club, 58% off pampering treatments at Sheraton on the Park, and 64% off adventure rides on Sydney Harbour.With 375,000 members since launching in Sydney just over a month ago, Jump On It is taking Australian cities by storm. “Australians are savvy spenders. And they love to try new places, experiences and products,” says Colin Fabig, CEO of Jump On It.“Jump On It will bring them the best of their city at the absolute best price – including those insider secrets usually only available to those ‘in the know’. Jump On It will allow buyers to have a great time out and about but still come home with cash in their pockets.”To see, do and experience the best Sydney has to offer – at the absolute best price – visit www.JumpOnIt.com today.Jump On It is based on the most successful new internet business launch since YouTube. This is a new industry segment estimated to be worth $5 billion per annum in the US alone.