The PRWIRE Press Releases https:// 2012-02-03T05:21:35Z Ricoh announces RICOH LENS A16 for the GXR 2012-02-03T05:21:35Z ricoh-announces-ricoh-lens-a16-for-the-gxr Ricoh has announced the release of the RICOH LENS A16 24-85mm F3.5-5.5, a new camera unit exclusively for the GXR interchangeable camera system. Featuring a newly developed 24-85mm 3.5x optical wide angle zoom lens, a 16 megapixel APS-C size CMOS sensor and Ricoh’s Smooth Imaging Engine IV, the RICOH LENS A16 provides high image quality, greater power of expression and increased flexibility in shooting. Ensuring photographers can capture a diverse range of scenes – from landscape photos to snapshots and portraits – the new unit produces clear, sharp results from wide-angle to medium telephoto. Equipped with the 16 megapixel APS-C sensor, the unit delivers vividly detailed images from edge to edge. RICOH LENS A16 also features a new Dynamic Range Compensation function, which reduces overexposure of highlights and underexposure of dark areas. This makes it possible to achieve images which match those seen by the naked eye when shooting subjects in backlit and high-contrast scenes which could not otherwise be handled with exposure compensation. The GXR’s superior operability and portability has been further enhanced with the RICOH LENS A16’s new electronic level indicator, which now detects both horizontal and front-back tilting. A convenient ‘keep shooting conditions’ mode also debuts, allowing the photographer to continue shooting with the same settings such as focus, aperture, shutter speed, ISO and white balance. RICOH LENS A16 also introduces some new shooting functions and scene modes, improving the power of expression in photography which has become the hallmark of the GXR series. New modes include Cross Process, High Contrast Black and White, Bulb shooting and ISO sensitivity setting interval. About the Ricoh GXR Introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition to the RICOH LENS A16, five interchangeable camera units are currently available for the GXR system: 1. GR LENS A12 50mm F2.5 MACRO 2. RICOH LENS S10 24-72mm F2.5-4.4 VC 3. RICOH LENS P10 28-300 mm F3.5-5.6 VC 4. GR LENS A12 28mm F2.5 5. GXR MOUNT A12 (M Mount) Availability and pricing The RICOH LENS A16 will be available in Australia from selected camera specialists from late March 2012. GXR + RICOH LENS A16 - RRP AU$999 RICOH LENS A16 (unit only) – RRP AU$799 For customer enquiries contact Ricoh’s Australian distributor, CR Kennedy on 03 9823 1555 or visit www.ricohcameras.com.au Become a fan of Ricoh Cameras on Facebook: www.facebook.com/RicohCamerasAus Follow Ricoh Cameras on Twitter: www.twitter.com/RicohCamerasAus *** Main features of RICOH LENS A16 24-85mm F3.5-5.5 1. Newly developed 24-85 mm wide-angle zoom lens with an APS-C size CMOS sensor with approximately 16.20 million pixels This newly developed lens features a 9-group, 11-element configuration. The utilisation of three double-sided aspherical lenses as well as high-refraction lenses effectively reduces various types of distortion across the entire zoom range. The result is high resolution and imaging power from edge to edge. The configuration of nine rounded aperture blades enables both highly precise aperture settings and beautiful bokeh. This camera unit features a 23.6 mm x 15.7 mm (APS-C size) 16M CMOS sensor. In combination with the image processing engine Smooth Imaging Engine IV, this image sensor makes it possible to shoot high-quality images with smooth tonal gradations as well as low noise and high-resolution. 2. Diverse shooting functions and high operability Dynamic range compensation reduces overexposure of highlights and underexposure of dark areas. For backlit and high-contrast scenes that cannot be handled with exposure compensation, doing the dynamic range compensation in specific portions of the image makes it possible to shoot the subject at a brightness level close to that seen by the naked eye. ISO sensitivity can be set in 1EV or 1/3EV steps. With the new ISO bracketing function, the photographer can shoot and record three images with different ISO sensitivities. When the new function for maintaining the same shooting settings is set on, by keeping the shutter release button pressed halfway after taking a picture, the photographer can continue to shoot with the same settings (focus, exposure, white balance, etc.). The function for recording a JPEG image simultaneously with the RAW image has been expanded so that it is now possible to record only the RAW image. This is suitable for a work flow based on the premise that image finishing is to be done on a PC after shooting. Since a JPEG file is not simultaneously recorded, this option is also useful when the photographer wants to increase the number of images which can be recorded on the memory card. It is now possible to turn ON/OFF the white saturation display that shows areas where bright portions will be rendered white and where colour shade gradations will be lost. The tilt indicator function has been enhanced. In addition to the conventional horizontal indicator, this function can now also detect camera movement direction tilting. Copyright information such as the photographer’s name can be entered and written to the image Exif data. The recorded information can be checked on the playback screen detailed information display.3. Highly precise focusing possible For the AF area size for spot AF, either normal or pinpoint can be selected. A focus-assist function has been included in an effort to raise the accuracy of manual focusing. The photographer can select from two modes and check the focus by strengthening outlines and contrast. The shooting screen can be magnified for convenience in focusing. The magnified area can be displayed in the centre or across the entire screen. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the direction pad. 4. The power of expression that is a hallmark of the GXR series Picture settings for image quality and colour can be customised with nine levels for easy creation of a diverse range of images. My Settings enables the settings for a wide range of shooting functions to be recorded in advance and specified in an instant when needed. For the setting storage, now six patterns can be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This expands the world of photo expression by enabling GXR users to exchange their shooting settings. B (bulb) and T (time) can now be selected as the shutter speed in manual exposure mode. With “B,” the exposure continues while the shutter release button is pressed, and with “T,” the shutter release button is pressed to start and end the exposure. For both, the exposure is forcibly ended when 180 seconds have elapsed. New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturise, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button. An image flag function has been added to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged. It is possible to shoot 1280 x 720 pixel HD movies.* Note: When shooting movies of 1280 x 720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended. 5. New options added A newly designed lens hood (LH-2) especially for this camera unit. A lens cap (LC-3) that opens and closes simultaneously with the movement of the lens. It does not need to be removed when shooting. A wrapping sheet (WS-1) that can wrap the GXR when the camera unit, external viewfinder, and other options are attached.* All of the focal lengths in this release are converted to the equivalent values for a 35 mm film camera. MEDIA NOTE: View the image gallery at: http://www.flickr.com/photos/writeaway/sets/72157629139075367/ Ricoh zooms in with new Super–Resolution technology 2011-11-18T06:57:27Z ricoh-zooms-in-with-new-super-resolution-technology Ricoh has launched the CX5 digital compact camera, the latest model in its award-winning series. A faster auto focus system, newly developed super-resolution technology plus a range of clever scene modes have been added to deliver Ricoh’s quickest, highest performing and most versatile CX camera yet.Achieving break-neck auto focus (AF) speeds - two times faster than its predecessor - the CX5 features a unique new hybrid auto focus system. Many long zoom compacts struggle to find sharp focus quickly. Through harnessing this innovation Ricoh has been able to reach AF speeds of just 0.2 seconds, maintaining this speed throughout the entire range of its 10.7x wide zoom lens (28-300mm). When used in combination with the subject-tracking AF system introduced by the CX4, even moving scenes are no challenge. Whether at a sporting match, wildlife watching or just capturing the kids at play, the CX5 won’t miss the shot.Ricoh’s new super-resolution technology delivers photos which are bursting in rich detail by automatically discerning a subject’s many outlines, textures and gradations, then processing the image based on the optimal settings for each. The level of super-resolution (SR) can be set to off, weak or strong, allowing the photographer to control the image’s sharpness.This image processing technology is further utilised by the CX5’s super-resolution zoom, which allows telephoto shooting to be extended to 600mm (21.4x optical zoom equivalent) with minimal impact on image quality. To achieve even higher magnification, combining the SR zoom with the camera’s 4.8x digital zoom extends the telephoto range to 2880mm equivalent – a handy feature for close-ups of flowers and insects as well as long range shots of far away scenes.New food, fireworks and golf swing scene modes round out the CX5’s other new features, giving photographers easy access to clever shooting techniques specifically adapted for different subjects.Budding restaurant reviewers, food bloggers and cooking enthusiasts will enjoy the Food mode which automatically switches the camera lens into macro mode and enables the brightness and colour tone of the scene to be adjusted in live time while setting up the shot through the LCD monitor. For the frustrated golfer or faithful caddy,theclever Golf Swing Continuous Mode makes good use of the CX5’s super high-speed continuous shooting ability. Taking up to 13 continuous motion shots, this mode displays both horizontal and vertical gridlines during shooting and playback to review and analyse a golf swing. Finally,Ricoh has taken the guesswork out of capturing all the colour and action of Fireworks as they explode against a night sky by adding a scene mode which automatically chooses a longer exposure of up to four seconds and disables the flash.Making transferring and storing photos even easier, the CX5 is Ricoh’s first EyeFi compatible camera. EyeFi is a new type of SD card built on WiFi connectivity which allows photos to be uploaded straight to a PC without cables. When out and about, photos can also be uploaded and stored in the EyeFi cloud. From there, they can be automatically added to favourite social networking sites such as Facebook or Flickr.The CX5 also features a new HDMI port, allowing images and 1280x720 pixel movies to be displayed on any HD television or computer monitor straight from the camera.Other popular CX Series features to be found in the CX5 include:- Back-illuminated 10 megapixel CMOS sensor -using a revolutionary structure to more efficiently capture light coming through the lens, this high-speed high-sensitivity sensor delivers better image quality and faster operational speeds than a CCD sensor of the same size. Processing more detail in both lowlights and highlights, high contrast scenes are faithfully reproduced as they appear to the naked eye.- Image Stabilisation Technology - ensures crisp, clear photos whether shooting under dim indoor lighting or while using the 10.7x wide angle zoom lens, reducing blur by an average of about 3.7shutter-speed stops;- Multi-pattern Auto White Balance – normally reserved for digital SLR cameras, this feature breaks an image into 864 segregated areas and sets an individual white balance to suit the light source of each. Even in scenes that mix shadows with sunlight, colour tones appear natural and well balanced across the entire image.- Advanced Macro Mode - take photos as close as 1cm or at distances as close as 28cm when the camera is zoomed all the way in;- Scene Auto Mode - for ultimate point-and-shoot ease, simply point the camera at the subject and the camera optimises settings for best results;- Creative Shooting Modes - including miniaturise, soft focus, cross process, toy camera, high contrast black-and-white and dynamic range double shot;- High Speed Continuous Shooting – high burst rate of 5 frames per second shooting at maximum pixel size;- A high definition 920,000-dot, 3.0-inch high resolution LCD monitor featuring an anti-reflection coating to ensure clear visibility even in bright sunlight;Twice named Consumer Compact Camera of the Year by Australia’s Camera Magazine (2009-2010, 2010/2011), the Ricoh CX Series is available from leading camera and electronics retailers. The CX5 will arrive in stores from late February and comes in black, spearmint and rose. RRP $399.For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.auBecome a fan of Ricoh Cameras on Facebook: www.facebook.com/RicohCamerasAusFollow Ricoh Cameras on Twitter: www.twitter.com/RicohCamerasAus View the image gallery at: http://www.flickr.com/photos/writeaway/sets/72157625788010445/ The ultimate black and white street shooter now available in black and white 2011-09-15T07:34:45Z the-ultimate-black-and-white-street-shooter-now-available-in-black-and-white 15 September 2011: Ricoh has announced the release of a collector’s edition white model GR DIGITAL IV to coincide with the launch of the highly-anticipated new GR DIGITAL IV. The GR DIGITAL IV White Edition will have a limited sales volume, with a total of only 10,000 units sold worldwide. It is expected that no more than 200cameras will be available in Australia. Encapsulated in a slim, white-coloured body, the camera offers the same outstanding performance features as the GR DIGITAL IV. The metal lens cap and genuine leather hand strap included in the package are also white. These accessories will not be available for individual sale. As the latest addition to Ricoh’s flagship camera series, the GR DIGITAL IV White Edition will appeal to avid Ricoh fans, camera collectors and photography enthusiasts. Ricoh’s acclaimed GR DIGITAL is a popular choice for street photographers and is a favourite of prominent Australian photographers such as Hamish Tame and Robyn Hills. Over the years it has received some of the world’s most prestigious camera awards, with the preceding GR Digital III awarded the iF Product Design Award 2010 and Best Enthusiast Digital Compact at the Australia Camera MagazineImaging Awards 2009-10. Camera specifications are the same as those for the GR DIGITAL IV. Please see the release announcement for the GR DIGITAL IV and separate specifications sheet for details. The GR DIGITAL IV White Edition will be available in some specialist camera retailers from mid-October 2011. RRP $899 For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.au Become a fan of Ricoh Cameras on Facebook: www.facebook.com/RicohCamerasAus Follow Ricoh Cameras on Twitter: www.twitter.com/RicohCamerasAus View the image gallery at: http://www.flickr.com/photos/writeaway/sets/72157627549880731/ Ricoh announces the GR Digital IV 2011-09-15T07:25:43Z ricoh-announces-the-gr-digital-iv September 15, 2011: Ricoh today announced the development and release of the highly anticipated GR DIGITAL IV digital camera, the successor model to the GR DIGITAL III. Key enhancements include increased quick shooting capability, superior image quality and a range of new shooting modes to amplify creative expression. The GR DIGITAL III (released in August 2009) was a compact digital camera offering a 28mm/F1.9 GR Lens, the GR ENGINE III, and a high-sensitivity CCD that continued the evolution of the concepts originally introduced in the first GR DIGITAL model (released in October 2005). In the two years since its release, it has been enthusiastically received by a broad range of customers including professional and amateur photographers. The new GR DIGITAL IV, featuring a new image engine and a refined optical filter, exceeds the GR DIGITAL III and achieves the highest level of image quality in the history of the GR series. It continues to offer that irresistible combination sort by photographers worldwide – the superior performance and manual control of an SLR, in the discreet, lightweight body of a compact. Importantly Ricoh has made significant advances in the quick shooting capability of the GR DIGITAL through the introduction of a Hybrid AF System which assists the camera in achieving an AF focusing time as short as 0.2 seconds – almost twice as quick as the previous GR DIGITAL III. To further ensure the capture of fleeting shutter opportunities, Ricoh has added a high speed, high accuracy snapshot function. With just a single press of the shutter-release button, the GR DIGITAL IV expertly captures the scene by performing the metering with only the external AF sensor. Another addition to the GR DIGITAL IV is a new Image-sensor Shift Image Stabilisation function. This sees the camera achieve a stabilisation effect equivalent to a shutter speed increase of up to 3.2 stops* which, when combined with the fast F1.9 GR lens, further increases the camera's ability to capture dark scenes. Further, the inclusion of a Dynamic Range Compensation shooting function makes it possible to shoot subjects in backlit or high-contrast scenes in the way the eye sees them, while the return of Ricoh’s acclaimed Multi-Pattern Auto White Balance setting helps ensure professional results in even the most challenging lighting conditions. To heighten the creative results that a photographer may achieve with the GR DIGITAL IV a number of other new shooting functions have been introduced. Among them, an Interval Composite mode that is able to capture distinctive landscape pictures that show the trail of light left by stars and a Multiple Exposure mode which makes it possible to shoot up to five overlapping shots and record them in one single image. Finally, Positive Film and Bleach Bypass have been added to the creative shooting mode selection which already includes High Contrast B&W and Cross Process. The GR DIGITAL IV’s Auto Bracket function has been also been significantly enhanced. In addition to the conventional Exposure and White Balance, Contrast Bracket Setting and Dynamic Range Compensation bracketing have been newly added, as well as an Image Setting Bracket option which enables the capture of a sequence of three shots with two different image settings. The operability of the GR DIGITAL Series has always been held in high acclaim and fans of this camera will find the menu is as intuitive as ever. While the look and feel of the camera remains mostly the same, the GR DIGITAL IV sports a new 3-inch, 1.23 million-dot VGA LCD monitor for heightened outdoor visibility as well as refined electronic level that can detect inclination in the tilt direction, as well as the conventional horizontal direction. The new Ricoh GR DIGITAL IV will be available in leading camera retailers from mid October 2011. RRP AU$799.In addition to the black model, Ricoh will release a collector’s edition white model – see separate media release for further information. For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.au Become a fan of Ricoh Cameras on Facebook: www.facebook.com/RicohCamerasAus Follow Ricoh Cameras on Twitter: www.twitter.com/RicohCamerasAus MEDIA NOTE: View the image gallery at: http://www.flickr.com/photos/writeaway/sets/72157627549880731/ - Key features of the GR DIGITAL IV - 1. Improved AF speed and accuracy due to the introduction of the Hybrid AF system - The camera comes newly equipped with Ricoh's independently developed external AF sensor, which has a maximum of 190 AF points. Through the Hybrid AF System, which is used in parallel with the conventional CCD contrast AF, Ricoh has realised an AF focusing time as short as 0.2 seconds, as much as half that of the GR DIGITAL III. - Also, algorithm refinements have led to improvements in the AF speed for macro shots that are taken using only the CCD contrast AF method for a maximum reduction of half the time of the previous model. - In shooting with a single press of the shutter-release button, the high focusing accuracy required for snapshot shooting has been added to the camera's Quick Shooting capabilities by performing the metering with only the external AF sensor. The metering information from the external AF sensor can be displayed on the LCD monitor. 2. Even higher image quality achieved - Through refinements to the optical filter and optimisation of the image processing from, the GR DIGITAL III, the SFR* characteristics have been improved. *Spatial Frequency Response (SFR): One of the indicators of a digital camera's resolution characteristics, including everything from the optical system to the image processing. - With the new image processing engine, the GR ENGINE IV, colour reproduction enhancement and colour noise reductions are achieved in high-sensitivity photography. - Ricoh's signature 28mm/F1.9 GR lens demonstrates its high resolution while suppressing chromatic aberration and distortion. The approximately 10 million-pixel, 1/1.7-inch CCD shows off its high-sensitivity characteristics. These are the elements through which the GR DIGITAL IV achieves the highest image quality in GR history. 3. Comes with the first image-sensor shift image stabilisation function in the GR DIGITAL series - With the image-sensor shift image stabilisation function, the GR DIGITAL IV achieves a stabilisation effect equivalent to a shutter speed increase of a maximum of 3.2 stops*, which combined with the fast F1.9 GR lens further increases the camera's ability to capture dark scenes. *Measured using RICOH measurement methods. 4. Introduction of a new, high-brightness LCD monitor and the addition of an automatic brightness adjustment function - Through the introduction of the new 3-inch, approximately 1.23 million-dot VGA LCD monitor, which adds white pixels to the RGB ones, the GR DIGITAL IV secures a maximum brightness of approximately 1.7 times that of the GR DIGITAL III, improving its visibility when outdoors. - A function in which the camera automatically adjusts the luminance to match the brightness of the subject has been added, which minimises decreases in visibility due to changes in the shooting environment. 5. Shooting functions that heighten the photographer's expressive ability and enhanced scene modes - Comes with dynamic range compensation to minimise the effects of blown highlights in bright areas and crushed blacks in dark ones. For backlit or high-contrast scenes where exposure compensation alone is not enough, compensation is performed for each area, enabling the photographer to take pictures at a brightness that closely matches how the subject looked. - The Auto Bracket function has been enhanced. In addition to the conventional Exposure and White Balance, Contrast Bracket Setting and Dynamic Range Compensation bracketing have been newly added, of which any two can be selected for addition to the image settings to record a sequence of three shots with Image Setting Bracket. - Comes with an Interval Composite mode that will replace and combine only the high-brightness pixel data in images of the night sky taken at fixed intervals. This makes it possible to shoot distinctive landscape pictures that show the light trails of stars. - Positive Film and Bleach Bypass, which lowers saturation and increases contrast, have been added to the image settings. Along with settings like the existing High Contrast B&W and Cross Process, these can be used in each of the shooting modes (Auto/P/A/S/M). - Multiple exposure shooting, which makes it possible to shoot up to five overlapping shots, and bulb exposure functions have also been included. 6. Already high operability heightened even further - Included since the GR DIGITAL II, the electronic level function has been enhanced. Now it can detect inclination in not only the horizontal direction, but also the tilt direction. - The function combinations that can be used with the Fn1/Fn2 buttons have been expanded to four settings that can be registered with the Fn Button Pair Setting. Because the user can switch between functions registered in the Fn Button Pair Setting without going into the menu screens, they serve as an easy shortcut, making it possible to change functions in an instant to match the scene being shot. - The My Settings function, which enables the user to register their preferred camera settings, have been expanded to 12 types. Better still, because the settings can be registered on an SD card, users can share their favourite settings amongst themselves. - Eye-Fi card compatible. Images taken can be wirelessly transferred to a computer or uploaded to a photo-sharing site. 7. An even broader range of expandability with new options - A genuine leather hand strap for excellent portability and handling and a metal lens cap that works with the lock function of the power button will be available as new options. 8. Implementation of function expansions through firmware - The provision of function-expansion firmware, which has been highly praised from the GR DIGITAL to the GR DIGITAL III models, will continue with the GR DIGITAL IV. By updating the firmware, the camera can always use the latest functions. Ends. Ricoh announces GXR Mount A12 2011-08-08T05:59:00Z ricoh-announces-gxr-mount-a12 8 August 2011: Ricoh has announced the release of the new GXR MOUNT A12, a lens mount unit exclusively for the GXR interchangeable unit camera system.Featuring a 12.3 megapixel APS-C size CMOS sensor and a focal plane shutter, this unit makes it possible to mount lenses such as Leica M lenses, and it provides various types of compensation and correction functions.On sale in Australia from 9 September 2011, local pricing for the GXR MOUNT A12 is yet to be confirmed.About the Ricoh GXR Introduced in December 2009, the GXR is a revolutionary interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, utilising its unique ability to accommodate interchangeable units other than camera units, the system can be expanded to include a variety of other devices.In addition to the MOUNT A12, four interchangeable camera units are currently available:1. GR LENS A12 50mm F2.5 MACRO 2. RICOH LENS S10 24-72mm F2.5-4.4 VC 3. RICOH LENS P10 28-300 mm F3.5-5.6 VC 4. GR LENS A12 28mm F2.5For sales and customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.au. Ricoh Cameras Australia is also on Facebook www.facebook.com/RicohCamerasAus.< Main features of GXR MOUNT A12 > 1. The newly adopted APS-C size CMOS sensor expands possibilities for high resolution and imaging power. The adoption of a CMOS sensor with an optimised micro lens layout makes it possible to achieve vivid image quality by ensuring sufficient brightness levels even in the peripheral areas of the image. The CMOS sensor used is 23.6mm 15.7mm (APS-C size). It enables the shooting of high-quality images with smooth tone gradations as well as high definition and low noise. 2. Compatibility with a wide variety of lenses, including Leica M mount lenses. Compatible with the Leica M mount, GXR MOUNT A12 can, of course, handle M-mount lenses, and if a conversion adapter is used many more types of mounts can also be accommodated. A checking device is included for use in confirming whether or not your lenses are physically compatible. 3. Diverse new functions maximise the potential of the lens itself In order to accommodate the photographer’s own preferences by adjusting for the distinctive characteristics of many different lenses, GXR MOUNT A12 can correct colouring at the corners. Colour shading correction is possible in a -4 to +4 range for both R and B. Peripheral brightness correction is possible in a -3 to +3 range. A distortion correction function is provided to correct for the distortion that tends to occur in the lens periphery. The photographer can select barrel and pin-cushion distortion and specify ‘strong’, ‘medium’ or ‘weak’ for each. A glass optical filter was adopted and made as thin as possible. It increases periphery image quality and suppresses field curvature. 4. High-precision focusing A focus-assist function has been included in an effort to raise the accuracy of manual focussing. The photographer can select from two modes and check the focus by strengthening outlines and contrast. Magnifying the screen image while shooting is an effective technique for focussing. The magnification can be done not only in the centre but throughout the image. In addition, the image quality for 4x and 8x magnification has been further enhanced. The area to be magnified can be moved using the directional pad. 5. Two shutter methods are featured: electronic shutter and focal plane shutter With the electronic shutter, settings of 1/8000 sec. to 1 sec. are possible, and the photographer can shoot without worrying about shutter noise and vibration. With the focal plane shutter, settings of 1/4000 sec. to 180 sec. are possible. 6. The wide range of functionality that characterises the GXR series My Settings enables a wide range of shooting functions to be specified in an instant. For the setting information storage, six patterns can now be stored in the body’s My Settings Box and six patterns can be stored in the SD card. This, along with the ability to change shooting conditions, further expands the photographer’s world of photo expression. In manual exposure mode, the shutter speeds B (bulb) and T (time) can be selected. With B, the exposure continues while the shutter release button is pressed, and with T, the shutter release button is pressed to start and end the exposure. For both B and T, the exposure is automatically ended when 180 seconds have elapsed. Information on the lens used can be put in the EXIF information. In the editing of My Settings information, lens name, focal length, and F value can be entered. New scene mode options have been added for the easy enjoyment of a wide range of photo expression. The five new options are soft focus, cross process, toy camera, miniaturise, and high contrast B&W. The photographer can create a unique image by just pressing the shutter release button. An electronic level utilising an acceleration sensor. An image flag function to enable the quick display of specific images from among those in the camera. Up to 20 images can be flagged. For the exterior, we utilised die cast magnesium, which has a strong track record in the GR series, and we covered the surface with a corrosion-resistant ‘pear-skin’ coating. The end result is a lightweight body offering durability and a superior feel in hand. It is possible to shoot 1280 720 pixel HD movies. Note: When shooting movies of 1280720 size, the use of an SD/SDHC memory card with an SD speed class of Class 6 or higher is recommended. 7. New options added We have created the new soft cases SC-75B and SC-75T, which are easy to open and close. With SC-75B, it is possible to shoot with the case attached to the GXR body. < GR MOUNT A12 options > Product &nbs Capture all the action with Ricoh’s new adventure-proof PX Series 2011-06-09T06:01:00Z capture-all-the-action-with-ricoh-s-new-px-series 9 June 2011: Adding everyday toughness to its digital compact camera range, Ricoh has today launched the all new waterproof and shockproof PX.Ready for anything outdoor-loving Australians can throw at it, the PX partners the latest photo-taking technologies with intuitive operation and rugged features. Waterproof to 3 metres, shockproof for falls up to 1.5 metres and impermeable to dust, dirt and sand, it promises fun, hassle-free photography in any environment.In the pursuit for durability, image quality has not been forgotten. The PX combines a responsive 16 megapixel CCD sensor with the Smooth Imaging Engine IV and a 5x optical wide zoom lens (28mm-140mm) to deliver natural images, even in challenging low light conditions.With the help of innovative new Super Resolution Technology - which works by effectively discerning a subject’s many outlines, textures and gradations, then processing the image based on the optimal settings for each - the PX’s telephoto range can be extended even further to a focal length of 280mm (10x optical zoom equivalent) with almost no drop in image quality.To capture all the action, the camera springs to life within just 1.4 seconds and features a range of settings that can spontaneously adapt to the subject including auto scene selection, subject-tracking auto-focus and face-priority multi auto-focus.Staying true to its Ricoh heritage, the PX exhibits many of the same attributes that has seen Ricoh’s CX Series be named Consumer Compact Camera of the Year for the last two consecutive years*. Popular creative shooting modes such as miniaturise, high contrast black-and-white, soft focus and toy camera feature alongside more than 20 other shooting modes including beach, snow, party, cooking and night scene. With so many to choose from, users can also customise a ‘my modes’ menu for quick access to their favourite settings.The PX ensures snapping stunning images is as easy as A B C. Specially designed for intuitive operation, the camera features easy to navigate menus, an independent lever-style flash dial and one-touch underwater movie recording.While built to be tough, this stylish compact is a far cry from the usual sports utility. Available in black, silver and green, the PX can be further personalised through the addition of a range of vibrantly coloured protective silicon sleeves. Meanwhile, the camera’s fully flat design and 2.7” scratch-resistant LCD screen means it can be carelessly thrown into a backpack, pocket or handbag without fear of lens damage.The new Ricoh PX will be available in leading camera and electronics retailers from late June 2011. RRP $299Protective jacket PJ-1 (option) available in five colours: yellow, pink, blue, brown and white.Neck Strap ST-4 (option) available in five colours: black, pink, blue, green and brown. For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.auBecome a fan of Ricoh Cameras on Facebook: www.facebook.com/RicohCamerasAus Follow Ricoh Cameras on Twitter: www.twitter.com/RicohCamerasAus* The Ricoh CX2 and CX4 cameras were named Consumer Compact Camera of the Year by Australia’s Camera Magazine in both 2009-2010 and 2010-2011MEDIA NOTE: View and download images from the Flickr gallery at: http://www.flickr.com/photos/writeaway/sets/72157626919320092/ Ricoh announces development of Leica lens mount for the interchangeable GXR 2011-02-01T20:32:33Z ricoh-announces-development-of-leica-lens-mount-for-the-interchangeable-gxr Tokyo, Japan, February 1, 2011: Ricoh has announced the development of a Leica-compatible lens mount for its interchangeable compact camera system, the GXR. Setting it apart from other interchangeable lens cameras, the GXR utilises an innovative slide-in mount system to attach units which integrate lens, image sensor and image processing engine. The key advantage of this world-first design is a more finely tuned relationship between lens and sensor, resulting in image quality one would expect from a DSLR. In 2010 the GXR was named ‘Innovative Imaging Product of the Year’ by Australian Camera Magazine. In addition to the lens mount being announced today, there are four existing camera units available for the GXR. Today’s news further expands the versatility of the GXR system.Development model name: GXR Lens Mount Unit - With this lens mount unit, photographers can mount lenses such as Leica M lenses and use them for shooting with the GXR.- The lens mount unit is being designed to make the best use of the optical characteristics of the lenses mounted. It will have as its image sensor a 23.6 mm 15.7 mm (APS-C size; total pixels: approx. 12.90 million) CMOS sensor, and it will also feature a newly developed focal plane shutter. - Australian release is planned for spring 2011. Pricing will be confirmed closer to release date. There are plans to display a design mock-up of the GXR lens mount unit at the CP+ CAMERA & PHOTO IMAGING SHOW to be held from February 9 to 12 at Pacifico Yokohama, Japan.*The development model name, specs, and introduction timing indicated above are subject to change. Ricoh named best consumer compact and most innovative at the 2010-2011 Camera Magazine Imaging Awards 2010-11-02T00:05:00Z ricoh-named-best-consumer-compact-and-most-innovative-at-the-2010-2011-camera-magazine-imaging-awards Sydney, Australia, 2 November 2010: Ricoh’s acclaimed CX4 and GXR digital cameras have earned prestigious honours at this year’s Camera Magazine Imaging Awards. For the second consecutive year, Ricoh’s CX series has taken out the ‘consumer compact camera of the year’ category, while the interchangeable GXR won recognition as the ‘innovative imaging product of the year’.Launched in August 2010, the CX4 caught the judges’ attention for achieving the perfect balance between performance and overall ease of use. In the fiercely competitive consumer compact camera category, Ricoh’s only contender led the way by offering a “no-nonsense, results-come-first design” which delivered unparalleled image quality through advanced technologies such as pixel output interpolation, a high speed back-illuminated CMOS sensor and improvements to its auto focus and image stabilisation systems. The Ricoh CX2 took out the same category in 2009.“It’s easy to be seduced by the sexiness of some other compact DSC designs, but in the end It’s still all about taking pictures and here the Ricoh CX4 was unbeatable.” – CameraIn the ‘innovative imaging product of the year’ category, Ricoh was recognised for its interchangeable camera system, the GXR. In a world-first design, lens, image sensor and image processing engine are integrated into interchangeable camera units which slide effortlessly into the GXR’s camera body. While a key benefit of this design is the finely tuned relationship between lens and sensor, the unique design also enables the system to evolve in line with advances in digital camera technology. The judges were impressed by the system’s flexibility and excited about the possibilities it offered.“Truly clever ideas don’t come along all that often and they really require some seriously inventive thinking which is undoubtedly what happened with Ricoh’s GXR… Ricoh is really only limited by its imagination here.” – CameraThe awards will be presented at a ceremony in Sydney on November 17, by Camera magazine editor, Paul Burrows.“We’re delighted to win both the consumer compact and innovative categories at this year’s Camera Magazine Imaging Awards,” said Martin Shock, Sales & Marketing Manager, Ricoh Asia Pacific Operations.“In a year where many camera manufacturers pushed the boundaries of digital camera design and performance, Ricoh’s unique take on the interchangeable lens compact camera, the GXR, stood out as the most innovative.“Ricoh has built a strong reputation thanks to our enthusiasm for photography and our genuine commitment to innovation and we are proud to have cemented our position as the compact camera brand of choice for discerning photographers.”Held annually, the Camera Magazine Imaging Awards have been running for 25 years and are Australia’s only awards for design innovation in imaging products. Edited by Paul Burrows and published bi-monthly, Camera magazine is Australia's best resource for authoritative, entertaining information on all aspects of photography. Website: http://www.avhub.com.au/camera Ricoh photographic products are sold through more than 1500 outlets nationally, including leading camera specialists and electronics retailers. For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit http://www.ricohcameras.com.auRicoh cameras can also be found on facebook and twitter:www.facebook.com/RicohCamerasAuswww.twitter.com/RicohCamerasAus MEDIA NOTE - for high res images and review requests please contact:Corrina Frankham or Danielle RecklessWrite Away Communication + EventsPhone: (02) 9978 1400 Email: corrina@writeaway.com.au; danielle@writeaway.com.au New firmware update for Ricoh’s interchangeable GXR camera system 2010-11-01T02:26:15Z new-firmware-update-for-ricoh-s-interchangeable-gxr-camera-system The GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. In a world-first design, the lens, image sensor and image processing engine are integrated into the camera units so the body itself does not contain an image sensor. Four interchangeable camera units are currently available for the GXR and more options are on the way including a new lens mount which will further increase the system’s versatility.The enhanced functions include:(1) Addition of “Screen Magnification Position Movement” when shootingThe magnification position of the shooting screen display can now be moved together with the AF/AE target movement or macro target movement. Supported in both auto focus and manual focus modes. (Macro target movement is only supported on units equipped with macro mode.)(2) Addition of three handy magnification ratios for the focus check function You can select the magnification ratio from 2:1, 4:1, and 8:1 in the shooting screen. Additionally, you can register the magnification function to the Fn1 or Fn2 key.(3) Addition of “spot AF, macro AF area selection” You can choose from normal or pinpoint AF area size when Spot AF is selected or when shooting in macro mode. (Only spot AF is available when GR LENS A12 50mm F2.5 MACRO or GR LENS A12 28mm F2.5 is used.)(4) Addition of “ADJ key and Fn key registration function” when changing the aspect ratioYou can now register the aspect ratio change function to the ADJ, Fn1 and Fn2 keys.(5) Addition of “key custom setting initialisation” function Key custom settings can be returned to their initial values.(6) Addition of “My Setting delete” functionYou can return the registered settings in the My Settings BOX and mode dial to the initial values.(7) Addition of “Shutter half-press confirm” function in the DIRECT screenYou can confirm setting changes in the DIRECT screen by half-pressing the shutter.(8) Exif2.3 supportExif2.3 is now supported.(9) Addition of “Noise Reduction AUTO”You can now automatically adjust the noise reduction effects on the camera using the AUTO function.(10) Macro AF Distance LimitationWhen macro shooting using the GR LENS A12 50mm F2.5 MACRO, you can now select the shooting distance (distance within which the auto focus can focus) from 7-14cm or 12-30cm to provide overlapping distance ranges.(11) AF AccelerationThe auto focus control drive system has been improved and accelerated. In association with this change, the AF mode (QK-AF and FR-AF selection mode) in the set up menu has been deleted. (When GR LENS A12 50mm F2.5 MACRO is used)Ricoh’s function enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. This second update enables customers who already own a GXR to update their firmware to include the latest functions, thus making it possible for them to enhance the performance and usability of their cameras by adding new function and settings.The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website:http://www.ricoh.com/r_dc/gxr/firmware.html For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.au MEDIA NOTE: For further information, high res images and review requests please contact:Corrina Anderson and Danielle RecklessWrite Away Communication + EventsPhone: (02) 9978 1400;Email: corrina@writeaway.com.au; danielle@writeaway.com.au Ricoh expands the creativity and useability of the GR DIGITAL III 2010-10-08T01:06:17Z ricoh-expands-the-creativity-and-useability-of-the-gr-digital-iii Ricoh has announced the release of the third function-enhancing firmware update for its award-winning GR DIGITAL III. Available from October 8, the update includes new shooting modes to increase the creative functions of the camera as well as a number of new settings designed to enhance useability.The addition of a High Contrast Black and White shooting mode to the GR DIGITAL III makes it possible toproduce classic images with a grainy feel such as that created by using ultra-high-sensitivity film in a film camera or by push processing film at the development stage. Providing further opportunity for photographer experimentation, a new Cross Process shooting mode enables users to capture images with colours that differ markedly from those in normal photographs. Heavy colour shifts can be created by choosing a colour scheme (basic, magenta, or yellow) and by adjusting the vignetting and contrast.This latest firmware update also sees a number of enhancements made to existing functions. A new ‘My Setting’ delete function allows users to delete their personalised settings registered for the mode dial and My Setting Box, while a new key custom setting initialisation function allows customised camera settings such as those allocated to the Fn button and ADJ. lever to be restored to factory default settings.Finally, Ricoh has made improvements to the GR DIGITAL III’s screen magnification ratio (MF) function. Photographers can now change the screen display to magnification ratio of 4:1 (currently 2:1) when using manual focus. Ricoh's function-enhancing firmware updates are developed in response to opinions and requests received from a large number of customers via surveys submitted at customer registration time and other channels. These updates enable customers who already own a GR DIGITAL III to update their firmware to include the latest functions, therefore making it possible for them to enhance the performance of their cameras by adding new function and setting possibilities.Released in August 2009, the GR DIGITAL III features a F1.9 28mm fixed lens teamed with a high sensitivity 10 megapixel CCD sensor. In 2009 it was named enthusiast compact camera of the year by Australia’s Camera magazine. In October 2010, Ricoh celebrates the fifth anniversary of the GR Digital.The function-enhancing firmware and instructions for using these functions can be downloaded free of charge from the Ricoh website.For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.auMEDIA NOTE: For further information, high res images and review requests please contact:Corrina Anderson and Danielle RecklessWrite Away Communication + EventsPhone: (02) 9978 1400; Email: corrina@writeaway.com.au; danielle@writeaway.com.au Ricoh announces a fourth interchangeable unit for its GXR camera system 2010-09-22T07:55:32Z ricoh-announces-a-fourth-interchangeable-unit-for-its-gxr-camera-system Ricoh has announced the release of GR LENS A12 28mm F2.5, a fourth camera unit for the GXR interchangeable unit system and its second to incorporate an APS-C size CMOS sensor. This new product was revealed at the photokina 2010 exhibition which commenced in Germany yesterday.The GR LENS A12 28mm camera unit brings together a newly developed 28mm wide-angle fixed focal length GR lens, an APS-C size CMOS sensor, and Ricoh’s proven GR Engine III image processing engine to offer photographers an irresistible combination - the superior image quality and advanced manual control of a SLR, with the size and handling of a compact.Faster focussing speeds are a key strength of the new camera unit. In combination with the bright F2.5 lens, a new drive mode has increased auto focus (AF) speed even in dark scenes, while an innovative Pre-AF function enables the camera to adjust focus to match the movement of a subject. To further ensure the capture of fleeting shutter opportunities, the GR LENS A12 28mm camera unit utilises a ‘full press snap’ function whereby focus is automatically locked on subjects at a distance predetermined by the photographer, without the need for a half-press. Designed to enable image creation that more accurately reflects the intent of the photographer, the new GR LENS camera unit offers program shift, aperture priority AE and shutter priority AE modes, as well as the ability to shoot in RAW. Providing further control, its manual focus ring allows for precise focus adjustments, even after automatic focussing.Other key features and benefits of the GR LENS A12 28mm F2.5 camera unit:- The new 28mm equivalent GR lens has a 6-group, 9-element configuration. Incorporating two aspherical lenses, one special low-dispersion lens, and multiple high-refraction-ratio lenses, this extravagant lens configuration achieves strong resolution and imaging power to the edge of the frame. - The use of a configuration of nine rounded aperture blades enables the photographer to enjoy beautiful bokeh as well as precise aperture settings.- Multi-pattern auto white balance makes it possible to recreate natural as-seen colours even in people-photography scenes that were difficult to shoot with past auto white balance functions, such as scenes with both shadow and sunlight and scenes mixing flash and natural light (or fluorescent light, etc.).- ISO3200 facilitates shooting in low light conditions.- The noise reduction level can be specified as Off, Weak, Strong, Max, or Auto. By specifying Max, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data's noise distribution is analysed and the optimum processing is done for each region.- Nine picture setting levels for easy creation of a diverse range of images- An electronic level utilising an acceleration sensor.- The DIRECT screen enabling current shooting settings to be displayed and changed. Settings can be easily checked at a glance. - 1280 720 pixel HD movie mode.The GR LENS A12 28mm F2.5 GXR camera unit will be available in Australia from mid-October 2010. Local pricing yet to be announced.About the Ricoh GXRThe GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. In a world-first design, the lens, image sensor and image processing engine are integrated into the camera units so the body itself does not contain an image sensor. Four interchangeable camera units are now available for the GXR:1. GR LENS A12 50mm F2.5 MACRO - announced November 20092. RICOH LENS S10 24-72mm F2.5-4.4 VC - announced November 20093. RICOH LENS P10 28-300 mm F3.5-5.6 VC - announced May 20104. GR LENS A12 28mm F2.5 - announced September 2010To fully utilise this system's unique ability to accommodate interchangeable units other than camera units, Ricoh is investigating possibilities for the development of a variety of devices.For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.ricohcameras.com.au*All of the focal lengths in this release are converted to the equivalent values for a 35mm film camera. Ricoh’s new creative compact unleashes the artist within 2010-08-19T06:13:24Z ricoh-s-new-creative-compact-unleashes-the-artist-within Tokyo, Japan, 19 August 2010:Ricoh today launched the latest model in its acclaimed CX series of digital compact cameras. Available from September, the CX4 introduces new creative shooting modes, a new subject tracking auto-focus system, improved image stabilisation technology and host of other sophisticated features - all encapsulated in a redesigned chassis with sleek head-turning curves.Offering more power and control than your average compact camera, Ricoh’s new CX4 has been designed for photographers who want to take their craft to new heights of creative expression. New soft focus, cross process and toy camera shooting modes join the popular miniaturise, high contrast black-and-white and dynamic range modes first introduced by the CX2. Photographers need simply choose the desired mode then press the shutter release button for unique results that capture the essence of their imaginations.In addition, Ricoh has included a "night landscape multi-shot mode" to allow CX4 users to experience the joys of handheld, tripod-free photography after dark. Using this feature, the camera reduces the image noise normally associated with pictures taken under low light by automatically and precisely combining four exposures shot at high sensitivities into a single optimally exposed photograph.Crisp, clear photos are further assured with the evolution of Ricoh’s image stabilisation technology. Whether shooting under dim indoor lighting or while making the most of the 10.7x wide angle zoom lens (28-300 mm equivalent), the improved image stabiliser reduces blur by an average of about 3.7shutter-speed stops.The CX4 also offers new subject-tracking auto-focussystem that automatically tracks the subject, ensuring that photographs are in focus and correctly exposed whenever the shutter is released. Ideal for shots of active children and pets, this feature is also perfect for close up photos of flowers and other subjects that demand careful composition.Boasting a 10 megapixel back-illuminated CMOS image sensor to more efficiently capture light coming through the lens, the CX4 also sees the return of multi-pattern auto white balance to faithfully recreate the detail seen by the naked eye in scenes which include mixed lighting. When combined with the Smooth Imaging Engine IV, the result is dramatic – beautiful images that have maintained their original resolution, tone characteristics and colour saturation.Other key features include:- high burst rates of 5 frames per second (maximum pixels) during continuous shooting to ensure no scene ever gets away;- “scene auto mode” offering the ultimate in point and shoot photography; just point the camera at the subject and the camera optimises settings for best results;- HD movie recording with a frame size of 1280 x 720 pixels;-a macro mode that can be used to take photos as close as 1cm or at distances as close as 28cm when the camera is zoomed all the way in;- a 920,000-dot, 3.0-inch high resolution LCD monitor featuring an anti-reflection coating to ensure clear visibility even in bright sunlight.Available from leading camera and electronics retailers from September, the Ricoh CX4 is available in black, champagne silver and bubblegum pink. For customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit the new websitewww.ricohcameras.com.auPricing and availabilityProduct name: Ricoh CX4RRP: AU$499Available: 4 September 2010MEDIA NOTE: View and download web quality images from the online gallery:http://www.flickr.com/photos/writeaway/sets/72157624632034061/For further information, high res images and review requests please contact:Corrina Anderson and Kristine SnellWrite Away Communication + EventsPhone: (02) 9978 1400; Email: corrina@writeaway.com.au; kristine@writeaway.com.au