The PRWIRE Press Releases https:// 2011-08-19T02:38:00Z GE Cameras to capture all the action of the Toyota One Hit Wonder Down Under 2011-08-19T02:38:00Z ge-cameras-to-capture-all-the-action-of-the-toyota-one-hit-wonder-down-under GE Cameras Australia today announced its inaugural sponsorship of the 2011 Toyota One Hit Wonder Down Under.The Southern Hemisphere’s most watched big-air skiing and snowboarding event returns to Thredbo in September, and GE Cameras will be there to help capture all the heart-pumping, death-defying action.The brainchild of event director Tim Myers, who has been dubbed by the Sydney Morning Herald as Australia’s answer to Warren Miller and an acclaimed big-air skier himself, One Hit Wonder invites international and local skiers to capture and submit video online of their best ‘one-hit’ big air trick.Sixteen skiers will then be chosen to go head-to-head in a five-day big-air competition kicking off on September 6, where they will soar off one of the world’s largest jumps and stomp their single best trick in front of the camera. Reigning champ from last year, Winter X Games superstar Bobby Brown (US) will return to Australia again to reclaim his title.Footage of each rider’s best trick is then uploaded to the web, where the public will vote on which skier gets to take home the $10,000 cash prize. Public voters will also go in the draw to win the ‘Ultimate Winter Package’ including an all expenses trip for two to Japan and a DV1 camcorder to record it all on.“It’s a totally unique concept which lends itself spectacularly to photo and video content, and we are really excited to be involved,” said Stewart Pickersgill, General Manager – Camera Sales Division, Tasco Sales, the local distributors of GE Cameras.“GE’s waterproof and shockproof mini camcorder, the DV1, is one of our best sellers and it’s the perfect camera to shoot full HD video with, whether you’re carving turns in the snow or catching waves at the beach.”A key highlight of the partnership will be GE’s involvement in the One Hit Wonder after party, an event which will include a snowboard rail jam. Footage from this event will be captured by the DV1 and broadcast to the event’s massive online audience.Proving great skiers feel as at home in the water as they do in the mountains, immediately following the One Hit Wonder big-air competition a number of the event’s high profile international competitors will embark on a surf trip down the Australian east coast, with GE DV1 mini camcorders in hand to document their adventures.GE Cameras will leverage the event through the company’s new Australian facebook page where fans will be able to view exclusive content and win camera prizes.GE Cameras also plans to use the event to gain exposure for its upcoming G100 and E1410SW cameras featuring new Aptina™ A-Pix™ CMOSpixel technology. A unique feature of these cameras is their Multi-Exposure mode which can capture up to six consecutive frames and combine each into a single exposure, resulting in a dramatic effect revered by sports and action photographers worldwide.“Our sponsorship of One Hit Wonder will deliver incredible exposure for GE Cameras – both through print, broadcast and online media as well as through social media where word of mouth is proving so powerful. The event is a natural fit for the brand and we look forward to leveraging the opportunities it presents us to gain even more awareness for GE Cameras and build a fantastic platform for sales as we head towards Christmas”, said Pickersgill.For further information about Toyota One Hit Wonder Down Under visit Audition videos will be accepted up until 20 August 2011. The audition call-out video can be viewed here GE cameras are distributed in Australia by Tasco. For consumer enquiries phone 02 9938 3244 or visit GE Cameras Australia on Facebook and Twitter: and General Imaging Unveils Three New GE Digital Cameras at PMA Australia 2011-06-22T23:01:49Z general-imaging-unveils-three-new-ge-digital-cameras-at-pma-australia PMA Australia Imaging and Entertainment Expo, Sydney – Booth 517 – June 23, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, reveals the latest additions to the highly popular Power and Power PRO series with the new GE G100 and GE E1410SW cameras at the 2011 PMA Australia Imaging and Entertainment Expo, June 24-26, 2011 Sydney Convention & Exhibition Centre, Darling Harbour, Sydney, NSW. These are the first GE digital cameras that feature advanced Aptina™ A-Pix™ CMOS pixel technology, which brings distinct performance enhancing features to the new GE cameras. Increased shutter speed, the ability to continuously shoot in high speed (10 fps), advanced high-performance 1080p HD video recording capabilities and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions, are just a few of the advancements found in the new G100 and E1410SW.The new J1456W expands the 2011 GE Smart series line and now offers consumers a broader choice of AA or rechargeable Lithium-ion battery models in the highly affordable, entry level category. The GE J1456W features: 5X optical zoom, a new 28mm wide-angle lens, 720p HD video recording and over 20 individual scene modes, including Pancapture, image stabilization and new sketch mode, all housed in a new compact design. All three camera models will be on display in Booth #517 for the first time at PMA Australia."We are very excited to announce three new cameras to our 2011 line up, particularly with the addition of Aptina™ A-Pix™ CMOS pixel technology, to our Power and Power PRO series" said Hiroshi Seki, President & C.O.O., General Imaging (Asia) Co. Ltd. "This year’s expanded line features more advanced technologies that make stunning photos and videos effortless to capture and share. Our commitment to continuous innovation has become synonymous with GE cameras and all at highly affordable price points."Meet the New 2011 GE Digital Cameras- GE G100 Power Pro: The GE G100 is a compact model bridge camera in the mega zoom category with 15X optical zoom, 14 megapixels and is the perfect option for the photography enthusiast moving from a point-and-shoot to a more powerful camera. Aptina™A-Pix™CMOS pixel technology allows the G100 to shoot high-speed photos (10fps) and advanced high-performance 1080p Full-HD video. A built-in HDMI port allows users to connect the camera to a HDTV for instant group sharing. The GE G100 is equipped with over 30 different shooting modes and all the must-have features GE digital cameras are known for, such as a large 3.0" high-resolution LCD, optical image stabilization and a 3200 ISO for more light sensitivity. Multi-Exposure, Object Tracking and HDR with image blending can all be found in the G100, available in October, 2011.- GE E1410SW Power Series: The GE E1410SW boasts 14 megapixels and 10X optical zoom in a thin and stylish design. The ultra-compact camera is ideal for anything from hiking trips to weekends in the city. The E1410SW is capable of taking sharp, multi-burst photos with increased shutter speed, a direct result of incorporating Aptina™A-Pix™CMOS pixel technology. Enhanced light sensitivity provides the best quality still images and the ability to take advanced, high-performance 1080p Full-HD video. This model is set to be released in October, 2011.- GE J1456W Smart Series: The GE J1456W adds a second rechargeable Lithium-ion battery model to GIC’s best-selling entry level, Smart Series cameras. This model packs easy to use features including: Smile, Face and Blink Detection; red-eye removal; 720p HD video capabilities and GIC’s award-winning Pan-Capture Panorama shooting mode with a new 28mm wide angle lens. The GE J1456W will be one of the most affordable 5X Zoom, Li-on cameras on the market and is set to launch in August, 2011.About General ImagingBased in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit Aptina™A-Pix™ Technology Aptina™-Pix Technology is a series of advanced pixel technologies, featuring lightguide, deep photodiode, and 65 nm pixel design rules that cost-effectively advance pixel performance. Aptina™A-Pix technology enhances quantum efficiency and minimizes crosstalk to capture sharp images with vibrant colors even in the low-light conditions that challenge traditional sensors. For more information, visit Aptina’s website at GE premieres world’s brightest, slimmest projector camera 2011-04-13T01:53:36Z ge-premieres-world-s-brightest-slimmest-projector-camera GE is set to raise the bar on the camera competition with the introduction of the PJ1. The new pocket-sized shooter features a powerful built-in pico projector that beams photos, videos and other multimedia content onto almost any surface – bigger, brighter and more vibrantly than ever before.The PJ1 utilises a state-of-the-art Texas Instruments’ DLP projector* which offers a superior contrast ratio of 300:1 to deliver whiter whites, blacker blacks and bolder colours. Setting new benchmarks for performance, projected images are big and bright thanks to the projector’s wide 16:9 aspect ratio and 15 lumens of star power.Ideal for shooting and sharing holiday happy snaps or fun family videos, the GE PJ1 can also connect to a laptop for broadcasting business presentations to work colleagues or bringing other digital content to life. Focus is easily controlled by a sliding lever on the camera’s top, the rechargeable li-ion battery delivers a remarkable 70 minutes of projection time, and in a darkened room projection size can reach up to 70 inches.At just 21.2mm thick, the PJ1 is the world’s slimmest projector-cam but don’t be fooled by its size. Aside from being a convenient portable projector, the 14.1 megapixel PJ1 is also a very capable shooter with a 7x wide angle zoom lens (28-196mm) and a host of intelligent features including automatic face recognition and exposure adjustment, smile and blink detection, red eye removal, pan-capture panorama and optical image stabilisation. To ensure camera settings are optimised for every scene, there are more than 25 shooting modes to choose from.The slick black PJ1 also records 720p HD movies which can be instantly played back on the camera’s wide 3 inch high resolution LCD screen.A charging base for the PJ1 can be used to stand the camera up during presentations and includes a concealed fan that cools the unit during prolonged use. The PJ1 also comes with a remote control.Priced at just RRP AU$449, the PJ1 continues the GE tradition of providing consumers with the perfect blend of value, performance, reliability and functionality bundled into feature-rich digital cameras. It will be available from selected photographic and departments stores from May 2011.GE PJ1 digital cameraRRP: $449Available from: May 2011- In-built DLP pico projector- 7x wide optical zoom- 14.1 megapixel sensor- 720p HD video * Find out more about DLP projector technology at GE cameras are distributed in Australia by Tasco. For consumer enquiries phone 02 9938 3244 or visit Follow GE Cameras Australia on Facebook and Twitter: and MEDIA NOTE: Download images from the online gallery at: GE’s waterproof mini camcorder makes a splash 2011-01-11T04:27:54Z ge-s-waterproof-mini-camcorder-makes-a-splash The tough GE DV1 can be plunged to depths of five metres and withstand bumps from 1.5 metres. No larger than a mobile phone, it is perfectly suited for the outdoors and action-packed lifestyles. Whether riding waves or snowy slopes, dipping into a pool party or crowd surfing at a festival, the GE DV1 mini camcorder soaks up its surroundings, shooting video in full 1080p HD or capturing 5 megapixel stills.Priced at just $199, the DV1 is available in a range of vibrant colours including green, orange, blue, red and grey. A 2.5 inch LCD display, SD card slot, Lithium-ion battery and HDMI-out can be found on board, plus the pocket-sized DV1 utilises an integrated USB connector enabling content to be effortlessly uploaded and shared on YouTube, flickr or social networking websites. The point-and-shoot device also features a 4x digital zoom, optical image stabilisation technology, underwater colour mode, automatic face detection and red eye removal.According to Tasco’s Stewart Pickersgill, General Manager – Digital Camera Sales Division, the exploding popularity of online video content coincides with camcorders becoming smaller and easier to use.“Australians have developed a huge appetite for online video content, with the average internet user watching more than seven hours of video per month[1].“With mini camcorders like GE’s DV1, absolutely anyone can become a video producer. Not only is it a cinch to shoot with, with the built-in USB connector multimedia content can be easily uploaded to YouTube or facebook.”GE DV1 - RRP: $199- Waterproof (5 metres)- Shockproof (1.5 metres)- Full HD video (1080p 30 FPS)- 5 megapixel photos- 4x digital zoom lens- Retractable USB connector- Built-in lithium-ion batteryGE cameras are distributed in Australia by Tasco. For consumer enquiries phone 02 9938 3244 or visit Become a fan of GE Cameras Australia on Facebook: Follow GE Cameras Australia on Twitter: MEDIA NOTE: View the image gallery online at: [1] comScore Video Metrix, July 2010 Tasco confirms local availability for GE’s headline acts from photokina 2010-10-07T00:24:00Z tasco-confirms-local-availability-for-ge-s-headline-acts-from-photokina Following keen interest from visitors at photokina, Tasco has confirmed it will be bringing two exciting new GE products to Australia - a rugged mini camcorder and a compact digital camera featuring a powerful built-in DLP projector.Due for local release in November 2010, GE’s DV1 looks set to give the Flip Mino and Kodak Playsport a run for their money. Both waterproof and shockproof, the DV1 is a mini camcorder that can shoot full HD video (1080p) and capture 5 megapixel photos. Priced at just $199, the DV1 will be available in a range of vibrant summer colours including green, orange and grey. A 2.5 inch LCD display, SD card slot and HDMI-out can be found on board, plus the pocket-sized DV1 utilises an integrated USB connector enabling content to be effortlessly uploaded and shared.According to Tasco’s Stewart Pickersgill, General Manager – Digital Camera Sales Division, the exploding popularity of online video content coincides with camcorders becoming smaller and easier to use.“Australians have developed a huge appetite for online video content, with the average internet user watching more than seven hours of video per month*. “With mini camcorders like GE’s DV1, absolutely anyone can become a video producer. Not only is it a cinch to shoot with, content can be uploaded to YouTube or facebook in a jiffy.”GE’s PJ1 digital camera is also set to land on Australian shores, but not until February 2011. The new compact features a powerful pico projector which can display photo and video content stored on the camera as well as content stored on a computer once connected. Although not the first camera to incorporate a projector, the PJ1 utilises a Texas Instruments’ DLP pico projector which offers a superior contrast ratio of 300:1, a wide 16:9 aspect ratio and a brightness of 15 lumens.Projecting abilities aside, the PJ1 is a very capable shooter with a 7x optical zoom and a 14.1 megapixel sensor. Automatic face recognition, electronic image stabilisation and smile and blink detection list among the intelligent features on offer, while more than 25 shooting modes ensure camera settings are optimised for every possible situation.While local pricing is yet to be confirmed, Pickersgill anticipates it will retail for approximately $500. He says the market will be one to watch.“It will be interesting to see how the market responds to the GE PJ1. Conservative estimates have the pico projector market doubling in 2011 and we know people will continue to show strong demand for technologies which enable them to easily share user-generated content.“Out of all the GE products on show at photokina, the GE PJ1 was the one that really set people’s tongues wagging. Watch this space.”New productsGE DV1 mini camcorder (pictured above)Available from: November 2010RRP: AU$199GE PJ1 digital camera (pictured right)Available from: February 2011RRP: TBC* comScore Video Metrix, July 2010GE cameras are exclusively distributed in Australia by Tasco. For further information phone 02 9938 3244 or visit NOTE: View the image gallery: direct enquiries and review requests to Write Away Communication + Events Wetter is better with GE's new range of waterproof digital cameras 2010-09-30T03:54:00Z wetter-is-better-with-ge-s-new-range-of-waterproof-digital-cameras GE has launched its new Active Series – a range of waterproof digital cameras that are ideal for capturing all the action of an Australian summer.Perfect for holidays on the beach or splash-filled days by the pool, the sturdy but lightweight Active Series includes two 12.2 megapixel models – the G5WP, waterproof to five metres, and the G3WP, waterproof to three metres. Both are available in ocean blue, raspberry red and graphite grey.The GE Active G3WP/G5WP camera features a 2.7” LCD display that automatically adjusts to ambient lighting conditions, a 4x internal optical zoom and a host of intelligent features which enable users to dive in and start snapping. Automatic face detection, electronic image stabilisation and blink detection are just some of the tools that help take the guesswork out of digital photography. In addition to underwater photography and movie modes, the GE Active Series offers 14 versatile scene modes. These range from standard selections such as portrait and landscape through to more adventurous modes such as snow, sport, fireworks, leaf and sunsets. For photographers who have trouble choosing, an auto scene detection mode is also available.GE cameras are distributed in Australia by Tasco. According to Stewart Pickersgill, General Manager – Digital Camera Sales Division, Tasco, the GE Active Series opens up a whole new range of activities for GE customers to capture and preserve. "Cameras in the GE Active Series are ideal for the active family or outdoor enthusiast as they have been designed to perform in almost any situation. "Heading into summer, we anticipate these will become one of GE’s best sellers as they deliver on the promise of more camera for less money.”The GE Active Series is available now from selected camera retailers and department stores. GE Active G5WP (5m waterproof) - RRP $249GE Active G3WP (3m waterproof) - RRP $199 12.2 megapixels 4x optical zoom 2.7” LCD display Lithium-ion rechargeable battery SD memory card support Underwater photography and movie modes (640x480 pixel movies) 14 scene modes Three colours: ocean blue, raspberry red, graphite grey GE cameras are exclusively distributed in Australia by Tasco. For further information or stockist enquiries phone 02 9938 3244 or visit MEDIA NOTE: View the image gallery online at: Capture a picture perfect holiday with the new GE Power Pro X5 2010-08-17T02:00:00Z capture-a-picture-perfect-holiday-with-the-new-ge-power-pro-x5 Moving beyond point-and-shoot technology, GE has launched the first camera from its Power Pro Series, the X5. Equipped with 15x wide angle zoom lens, the X5 is an affordable, feature-packed digital camera that is ideal for the snap happy traveller. Because spontaneous holiday moments can be ruined when too much time is spent adjusting complicated camera settings, the new GE Power Pro X5 effortlessly captures memorable pictures in any scenario. The X5’s impressive 15x optical zoom teamed with advanced image stabilisation technology enables photographers to get closer to the action. This feature along with the 27mm wide angle lens is perfect for capturing a scene exactly how it appears to the eye. Even pictures of expansive panoramas such as brilliant sunsets over the ocean, or landscapes that stretch for miles, can be frozen in time by this powerful camera. With the additional bonus of ‘automatic scene detection’ - which determines appropriate scene types and optimises exposure – anyone can take photographs like a pro. The scene selections accommodate typical holiday scenarios, whether they be a beachside escape, mountain hideaway, camping adventure or cosmopolitan city break. Scene options include auto, manual, portrait, panorama, landscape, sport, children and night settings. For photographers who prefer to frame their perfect picture, the X5 touts an electronic viewfinder in addition to the 2.7” LCD viewscreen. With a 14.1 megapixel image sensor, scenes captured by the X5 result in beautifully clear, sharp, and vibrant photographs – perfect for the family photo album or online image gallery. Other features include: pan-capture panorama - pan the camera across several frames for a seamless panoramic picture face detection - automatically focuses on faces for sharp, brilliant pictures smile detection - the shutter automatically releases when the photo subjects smile so that smiles are captured the moment they happen blink detection – if the photo subject’s eyes are closed in a picture, the X5 will alert the photographer to re-take the photograph in-camera red-eye removal – the option to remove red-eye immediately while viewing images on the LCD For travellers in more remote areas, the X5 conveniently uses four AA Alkaline batteries (or 4AA NiMH batteries) which can be found in even the smallest convenience stores. Housed in a black, easy to use and compact design weighing just 382g, this lightweight camera will not interfere with baggage allowance. The camera also comes with a USB cable, shoulder strap as well as a digital photo management program to keep photographs filed and offer fun ways to enjoy them. Pricing and availability Model: GE Power Pro X5 RRP: $299 Available: Now GE cameras are exclusively distributed in Australia by Tasco. For further information phone 02 9938 3244 or visit ends Media note: View and download web quality images at the online image gallery: