The PRWIRE Press Releases https:// 2010-11-12T00:12:58Z Consumers the winner with retailers fighting for their dollar 2010-11-12T00:12:58Z consumers-the-winner-with-retailers-fighting-for-their-dollar Download the full report and extended media release from: being hit by a recent interest rate rise, consumers will be pleased to hear news that prices of popular Christmas presents like cameras, mp3 players and televisions have been falling for most of the year. As results from the latest GfK TEMAX report indicate, this quarter (Q3, 2010) saw the third consecutive quarterly year-on-year decline in the value of the Australian technical consumer goods industry, with an overall decrease of 5.5%. The consumer electronics category - dominated by flat panel televisions - suffered the biggest decline, dropping 18% in value compared to the same time last year. It isn’t all bad news for retailers though, as the decrease in value has masked an increase in unit sales for a number of categories including televisions, smartphones and large domestic appliances. Even better news is that the $1 billion dollar IT sector saw strong value growth, and the value of small appliances remained steady.Key findings from the report reveal:- Tech-heads not losing interest with retailers reporting a 9% increase in spend on the ever-popular notebooks category, with spend on desktop PCs and storage also growing (16% and 24% respectively). These increases mask a significant year-on-year decline in average price: 20% for notebook PCs, and 17% for storage.- Australia’s obsession with cooking continues with food processors, hand blenders and espresso machines continuing to be popular.The cold and wet weather also led to an increase in spend on heating products.- Consumers of major domestic appliances took advantage of the highest price declines recorded for this category in five years. As a result of unseasonably wet weather, dryers sales increased by 27%. - 3D TV is the latest must have in the consumer electronics category with 3D content becoming more available and average prices declining rapidly.According to GfK Australia’s Gwenno Hopkin, it’s unlikely that value growth will return to the majority of these sectors in the coming quarter as the last quarter of the year is often characterised by heavy promotional activity. “Declining prices are good news for consumers, but a difficult issue to manage for retailers and brands. I would expect a big promotional push in the final quarter on the latest, innovative technologies, which should invigorate customers andencourage them into stores.” endsThe surveyGfK TEMAX is an index developed by GfK Retail and Technology to track the technical consumer goods markets. The findings are based on surveys carried out on a regular basis by the retail panel of GfK Retail and Technology. The retail panel comprises data from over 340,000 retail outlets worldwide. Since February 2009, GfK Retail and Technology has also been compiling the GfK TEMAX index at international level, in more than 30 countries. It is the first index that includes all of the markets for technical consumer goods in different countries. All reports and press releases are available at information from this press release or is cited, GfK TEMAX should be explicitly indicated as the source.The GfK GroupThe GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The No. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2009, the GfK Group’s sales amounted to EUR 1.16 billion. For further information, visit our website: Follow us on Twitter: GfK Australia launches new Tablet PC research 2010-10-26T05:18:47Z gfk-australia-launches-new-tablet-pc-research Sydney, 26th October 2010 – In what is the largest survey of its kind to be conducted in Australia, GfK’s Retail Market Insights department has revealed the estimated size of the local tablet PC market. After interviewing over 12,000 Australians, a total of 1.2% reported that they had purchased a tablet PC in the last 6 months, with virtually all of those sales being Apple iPads. This equates to a national figure of around 188,000 units. The research also revealed that an impressive 4 in 5 Australians were already aware of what tablet PCs were, and that 1 in 8 Australians were likely to purchase one in the next 12 months. The level of interest in this new category was even stronger for certain groups of people, and there were also many differences in how people intended to use the device. These results suggest that Tablet PCs are gaining momentum in the Australian market, and consumer interest and demand is likely to grow even further as more brands enter the market leading into the Christmas period. * Number of Tablet PCs sold is estimated to be between 156,000 and 219,000 units, with a 95% confidence level. The incidence of Tablet PCs purchased is estimated to be between 0.99% and 1.41%, with a 95% confidence level. MEDIA NOTE: For information on the full report, which focuses on those who are seriously considering or already have purchased a Tablet PC, please contact Phil Burnham on 02 9900 2867. About the survey: In total, 12,084 respondents between the ages 14-65 were interviewed online in September 2010. Data covers the 6 months to September 2010. Australia ranked as world’s ninth best brand 2010-10-14T03:21:00Z australia-ranked-as-world-s-ninth-best-brand - The United States retains the number one position- Uncertain economic climate leads to shift in rankings for southern European nations- Sizable gains seen among BRIC nations, particularly Brazil and China The United States continues to lead the world in global image and Australia has retained its ninth position, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor. Results from the 2010 Anholt-GfK Roper Nation Brands IndexSM (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the second year in a row as the country with the best overall brand. Among the top 10 nations, Southern Europe has seen several changes, with Spain no longer part of the top 10, and Italy overtaken by Canada. France is now ranked lower than Germany. “After last year, which saw the United States make such a significant leap in its standing to the top nation spurred by the election of President Obama, the reputation landscape of the countries comprising the top 20 have remained relatively stable,” said Simon Anholt, NBI founder and an independent advisor to over a dozen national governments around the world. “However, the uncertain global economic climate, combined with financial bailouts, natural disasters and civil unrests have created some interesting shifts, especially among Southern European nations.”The 2010 NBISM survey was conducted from July 7, 2010 to August 4, 2010 in 20 major developed and developing countries that play important and diverse roles in international relations, trade, and the flow of business, cultural, and tourism activities. The survey results are based on respondents’ ratings of 50 nations on questions in six categories: Exports, Governance, Culture, People, Tourism and Immigration/Investment. The NBI ranking is based on the average of these six scores. “While top ranked nations remain to be developed countries, Brazil and China, boasting both economic power and increasing geopolitical clout, are the two countriesthat have shown some of the greatest NBISM score gains between 2009 and 2010,” adds Xiaoyan Zhao, senior vice president and director of the NBI study at GfK Roper Public Affairs & Corporate Communications. “The steady gains of developing economies suggest that the reputation gaps between the West and the East will continue to narrow. For example, although Japan still holds the top position on Nation Brands Exports dimension, China – the newly crowned second largest exporter in the world – has moved from 21st in 2008 to 14th in 2010 on this dimension. Mr Anholt points out the importance of understanding not only the overall reputation standing of nations, but also individual attributes: “While the United States tops the overall NBI, it ranks much lower on a few individual questions such as ‘behaves responsibly in world peace and security’ (21st) and ‘behaves responsibly in protecting the environment’ (26th).”For more information on the Anholt-GfK Roper Nation Brands IndexSM (NBI) and Anholt-GfK Roper City Brands IndexSM (CBI), please visit and/or Anholt-GfK Roper Nation Brands IndexSMOverall brand ranking (Top 10 of 50 nations)20101 United States of America2 Germany3 France4 United Kingdom5 Japan6 Canada7 Italy8 Switzerland9 Australia10 Sweden20091 United States of America2 France3 Germany4 United Kingdom5 Japan6 Italy7 Canada8 Switzerland9 Australia10 Spain, Sweden (tie)###About The Anholt-GfK Roper Nation Brands IndexSM Conducted annually, the Anholt-GfK Roper Nation Brands IndexSM measures the image of 50 nations. Each year, approximately 20,000 adults ages 18 and up are interviewed online in 20 core panel countries, both developed and developing all across the globe. Global photo market on an upward trend 2010-09-20T04:41:54Z global-photo-market-on-an-upward-trend The global photo market is once again experiencing growth, after some regions recorded a decline in the previous year. For 2010, GfK Retail and Technology is forecasting sales of 141 million digital cameras, which even represents an increase on the high levels seen in 2008. These findings have been recorded in view of the upcoming photokina trade fair in Cologne. In the first half of 2010, the technical consumer goods market in 56 countries grew by more than 20% in value terms compared with the same period of the prior year. The photo sector grew by 11% over the first half-year, and by as much as 19% in June alone. Particular growth markets are the Eastern European countries (with an increase of 25%), Latin America (51%) and Asia (20%). As a result of this positive trend, the Middle East and Latin America have overcome the decline recorded in the previous year and are even at a far higher level than in 2008. The main growth drivers are digital and multimedia cameras – products that can be used both to take photographs and to play videos and are sometimes equipped with audio functions or voice recording. Sales of digital picture frames and camcorders did not reach the previous year’s level in value terms.Asia as a growth engine for digital cameras For 2010 as a whole, GfK Retail and Technology is anticipating that the digital camera market, which includes both compact cameras and system cameras with and without SLR technology, will see a sales increase in volume terms to over 141 million units. This market is very strongly driven by growth in Asia: in China, sales of over 14 million cameras are expected in 2010, and 16 million in 2011. On the one hand, this data reflects a high level of interest in the subject of photography among consumers. On the other, it is a sign of the still very low level of market saturation. This growth means that China has now become the second largest market for digital cameras behind the USA (source: GfK and NPD). Demand for high-quality products Consumers are currently displaying a high level of interest in high-quality digital compact cameras with a build-in interchangeable lens. This product segment is characterised by the very fast rate of technological development, and the increasing number of functions is encouraging many consumers to buy a second or third camera. Digital SLR cameras recorded strong growth of 22% in the first six months of the year. They have been joined by system cameras without SLR technology, a product segment which appears to be establishing a new market field and creating demand potential both from the traditional SLR market and from the compact segment. In the second quarter of 2010 in particular, cameras in this market with interchangeable lenses recorded growth of 32%. Positive trend for storage media continues The number of technical products that use storage media, for example digital cameras, digital photo frames, mobile phones and smartphones, as well as camcorders and notebooks, continues to rise. These markets are seeing particularly positive growth in Russia, the Middle East and Latin America. Consequently, demand for memory cards is also increasing. Although these have recorded an overall decline of 13% in unit sales volume in Western Europe, storage capacity and value sales have grown by 16% and 2% respectively. The regions of Eastern Europe, the Middle East and Latin America have seen a rise in sales of between 5% and 7% in volume terms, an increase of 50% in storage capacity and growth in sales of between 20% and 28% in value terms. Although the smartphones market continues to enjoy very dynamic growth, demand for micro cards which are used in phones is not rising to the same extent. In contrast, cards for digital cameras and camcorders are on an upward trend. SD cards should receive a special mention here, as they are showing very positive overall development and corresponding value growth. Average prices have increased by 28% per card in Western Europe, and by as much as 38% in Eastern Europe. This means that clear trend reversals are emerging in these product groups. GfK Retail and Technology will be presenting more information on the global markets at the photokina trade fair in Cologne from September 21 to 26, 2010, in the world market presentations and at the GfK stand (stand A1 in the corridor between halls 2 and 4).Further information: Marion Knoche, tel. +49 911 395-2294, The GfK GroupThe GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The No. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2009, the GfK Group’s sales amounted to EUR 1.16 billion. For further information, visit our website: Follow us on Twitter: