The PRWIRE Press Releases https:// 2020-02-20T00:34:08Z Phishing attacks and government surveillance concerns top new Ponemon Institute cyber report by Yubico 2020-02-20T00:34:08Z phishing-attacks-and-government-surveillance-concerns-top-new-cyber-report-by-yubico Yubico, the leading provider of hardware authentication security keys, today announced results of the company’s second annual State of Password and Authentication Security Behaviors Report, conducted by the Ponemon Institute. Ponemon Institute surveyed 2,507 IT and IT security practitioners in Australia, France, Germany, Sweden, United Kingdom, and United States, as well as 563 individual users.  One of the key findings from Australia is that organisations are most concerned about the privacy and security of personal data.  The Report found that IT security practitioners and individuals are both engaging in risky password and authentication practices, yet expectation and reality are often misaligned when it comes to the implementation of usable and desirable security solutions. The tools and processes that organizations put in place are not widely adopted by employees or customers, making it abundantly clear that new technologies are needed for enterprises and individuals to reach a safer future together. “IT professional or not, people do not want to be burdened with security — it has to be usable, simple, and work instantly,” said Stina Ehrensvard, CEO and Co-Founder, Yubico. “For years, achieving a balance between high security and ease of use was near impossible, but new authentication technologies are finally bridging the gap. With the availability of passwordless login and security keys, it’s time for businesses to step up their security options. Organizations can do far better than passwords; in fact, users are demanding it.” Key Australian findings from this research include: ·       All individuals surveyed (globally) are especially concerned when it comes to government surveillance (65%) and protecting details of their health status (53%).  ·        Almost half of Australian organisations surveyed have experienced a phishing attack (47%) or ransomware attack (13%), with 52% saying their organisation changed their password practices following an attack.  ·       64% of Australian organisations have a password policy for their employees however only 36% said this policy was strictly enforced.  Global findings included: ·       Individuals report better security practices in some instances compared to IT professionals. Out of the 35% of individuals who report that they have been victim of an account takeover, 76% changed how they managed their passwords or protected their accounts. Of the 20% of IT security respondents who have been a victim of an account takeover, 65% changed how they managed their passwords or protected their accounts. Both individuals and IT security respondents have reused passwords on an average of 10 of their personal accounts, but individual users (39%) are less likely to reuse passwords across workplace accounts than IT professionals (50%). ·       Fifty-one percent of IT security respondents say their organisations have experienced a phishing attack, with another 12% of respondents stating that their organisations experienced credential theft, and 8% say it was a man-in-the-middle attack. Yet, only 53% of IT security respondents say their organisations have changed how passwords or protected corporate accounts were managed. Interestingly enough, individuals reuse passwords across an average of 16 workplace accounts and IT security respondents say they reuse passwords across an average of 12 workplace accounts. ·       Additionally, mobile use is on the rise. Fifty-five percent of IT security respondents report that the use of personal mobile devices is permitted at work and an average of 45% of employees in the organisations represented are using their mobile device for work. Alarmingly, 62% of IT security respondents say their organisations don’t take necessary steps to protect information on mobile phones. Fifty-one percent of individuals use their personal mobile device to access work related items, and of these, 56% don’t use 2FA. ·       Given the complexities of securing a modern, mobile workforce, organisations struggle to find simple, yet effective ways of protecting employee access to corporate accounts. Roughly half of all respondents (49% of IT security and 51% of Individuals) share passwords with colleagues to access business accounts. Fifty-nine percent of IT security respondents report that their organisation relies on human memory to manage passwords, while 42% say sticky notes are used. Only 31% of IT security respondents say that their organisation uses a password manager, which are effective tools to securely create, manage, and store passwords. ·       IT security respondents say they are most concerned about protecting customer information and personally identifiable information (PII). However, 59% of IT security respondents say customer accounts have been subject to an account takeover. Despite this, 25% of IT security respondents say their organisations have no plans to adopt 2FA for customers. Of these 25% of IT security respondents, 60% say their organisations believe usernames and passwords provide sufficient security and 47% say their organisations are not going to provide 2FA because it will affect convenience by adding an extra step during login. When businesses are choosing to protect customer accounts and data, the 2FA options that are used most often do not offer adequate protection for users. ·       IT security respondents report that SMS codes (41%), backup codes (40%), or mobile authentication apps (37%) are the three main 2FA methods that they support or plan to support for customers. SMS codes and mobile authenticator apps are typically tied to only one device. Additionally, only 23 percent of Individuals find 2FA methods like SMS and mobile authentication apps to be very inconvenient. A majority of Individuals rate security (56 percent), and affordability (57 percent), and ease of use (35 percent) as very important. ·       It is clear that new technologies are needed for enterprises and individuals to reach a safer future together. Across the board, passwords are cumbersome, mobile use introduces a new set of security challenges, and the security tools that organisations have put in place are not being widely adopted by employees or customers. In fact, 49% of individuals say that they would like to improve the security of their accounts and have already added extra layers of protection beyond a username and password. However, 56% of individuals will only adopt new technologies that are easy to use and significantly improve account security. Here’s what is preferred: biometrics, security keys, and password-free login. ·       A majority of IT security respondents and individuals (55%) would prefer a method of protecting accounts that doesn’t involve passwords. Both IT security (65%) and individual users (53%) believe the use of biometrics would increase the security of their organisation or accounts. And lastly, 56% of individuals and 52% of IT security professionals believe a hardware token would offer better security. Data for this survey was collected by Ponemon Institute on behalf of Yubico. Ponemon Institute was responsible for data collected, data analysis and reporting. Ponemon Institute and Yubico collaborated on the survey questionnaire. All survey responses were captured October 24 to November 15, 2019. To download the complete report and associated infographic, visit yubico.com/authentication-report-2020. Misinformation spreads about Coronavirus and panic kicks in online 2020-01-31T04:09:11Z misinformation-spreads-about-coronavirus-and-panic-kicks-in-on-social-media As the World Health Organisations declares the coronavirus outbreak to be a global health emergency new cases of the alarming Coronavirus continue to be reported in Australia. With news updates being posted or announced every hour,  worried Australians are jumping online to find out more. Not only has the virus spread around China and globally with confirmed cases now in Australia, Germany and the USA, so too has the misinformation surrounding the crisis. Conspiracy theories have spread like wildfire across the internet via social media sharing and this is partly due to the strictly censored and limited news coming out of China. Some people have suggested it was planned to control the population, others have said that it is a bioweapons attack, one idea was that it was due to the Chinese bat soup and others have blamed scientists for deliberately developing it. There are also some claims that the actual number of people infected in China is more like 90,000 and the Chinese Government is covering up the truth. Olga Andrienko, Head of Global Marketing at SEMrush says amongst fear of the unknown people are turning to social media to voice their concerns. “It’s fairly common these days for misinformation to be spread via social media during a crisis and this was seen during Australia’s bushfire emergency recently too. The public is rightfully concerned for their family’s welfare at the moment and the lack of news coming out of China and the statements from the Australian authorities calling for calm is driving both online search and social media chatter surrounding the Coronavirus epidemic.” More often than ever these days people are turning to Google to seek answers and this is extremely clear when it comes to the virus. The top question people are asking is if the coronavirus is deadly which has seen a 400% growth between January 21st to 24th alone. The question most people are becoming increasingly concerned with is ‘what are the symptoms of coronavirus’ which has seen a 700% jump in searches within just three days. Top 5 questions people are searching about coronavirus online: Is coronavirus deadly?  What is coronavirus?  What are coronavirus symptoms? What are the symptoms of coronavirus? Is coronavirus contagious?  Global Search Volumes: Each day since January 21 the popularity of the search term ‘china virus’ grows by 15% Meanwhile for the term ‘Coronavirus’ it’s about 25%, compared to the previous day.  Overall both terms have grown 10 times in comparison with January 20th.  Google searches for ‘Corona Beer’' and ‘Corona Beer Virus' are both up significantly in the last week, when the first cases of coronavirus were confirmed in the U.S.  Online Searches for face masks are drastically increasing - ‘P2 face mask’ has risen by 8507% and ‘face protection mask’ soared by 1340% since the beginning of the year. Coronavirus related Social Media Sentiment Trusted data provider, SEMrush has analysed Twitter and Instagram activity around Coronavirus to see what Australian people are saying about it on social media and searching for online. Instagram Posts for Jan 14-28, 2020 Top hashtags Top words Total number of Instagram posts 22,195 Hashtag count word count Instagram posts used for sentiment analysis (>2 words) 19,560 #coronavirus 1702 coronavirus 24365 Time range Jan 14-28 #china 1089 china 13656 #virus 994 virus 13561 Sentiment % of tweets #wuhan 811 Wuhan 8736 positive 39.40% #corona 718 corona 5626 neutral 28.03% #memes 710 yang 4543 negative 32.57% #news 640 people 3345 #meme 621 health 2972 #pandemic 564 outbreak 2711 Most Popular Post #outbreak 507 news 2623 https://www.instagram.com/p/B7q3WMslneF/ #dankmemes 497 new 2448 #health 472 epidemic 2188 #coronavirusoutbreak 466 memes 2135 #viruscorona 432 2020 1983 #funny 418 pandemic 1898 #usa 319 Chinese 1851 #regrann 313 world 1595 #alerta 298 meme 1561 #viral 292 2019 1561 #memesdaily 289 dengan 1487   Twitter Tweets for Jan 14-28, 2020 Top hashtags Top words Total number of tweets 1,781,406 hashtag count word count Tweets used for analysis (due to time limitations) 197,329 #coronavirus 64547 coronavirus 207208 Tweets used for sentiment analysis (>2 words) 175,898 #wuhan 7366 china 55337 Time range Jan 14-28 #china 6875 Wuhan 31072 #breaking 2468 virus 17542 Sentiment % of tweets #coronaoutbreak 2340 people 15670 positive 26.56% #coronarvirues 2028 outbreak 15263 neutral 36.57% #coronavirusoutbreak 1574 cases 12785 negative 36.87% #wuhancoronavirus 1557 news 12351 #2019ncov 1444 health 11953 #ncov2019 1408 2020 11339 Most Popular Tweet #wuhanvirus 1256 new 10535 https://twitter.com/allkpop/status/1222162045312782342 #virus 1185 case 10461 #ncov 1148 Chinese ... New study finds many Aussies backing 'Buy from the Bush' and searching for vegan Christmas recipies or eco-friendly gifts 2019-12-18T00:03:34Z new-study-finds-many-aussies-backing-buy-from-the-bush-and-searching-for-vegan-christmas-recipies-or-eco-friendly-gifts Australians are headed to the internet to search for a vegan twist to add to their 2019 Christmas celebrations, give eco-friendly gifts and ‘Buy from the Bush’, according to new online research from trusted data analytics provider SEMrush. SEMrush reviewed the number of online searches for ‘vegan Christmas recipes’, ‘vegan Christmas dinner’ and ‘eco friendly gifts’ across all the Australian states and territories over the last two years, to track the rise in searches for planet friendly festive feasts this year. The national online study reveals that people in Tasmania are 162% more likely to consider skipping their turkey or ham than at this time last year – the biggest spike in Australia. The number of people searching for vegan alternatives has also risen dramatically in the Northern Territory and the ACT, with searches for both terms rising 86% and 83% year on year respectively. South Australia and New South Wales recorded the lowest increase in searches for vegan Christmas recipes with only a 17% and 32% increase in searches, well below the national average of 59%. “Australians tend to have quite a healthy lifestyle however the SEMrush data reflects more people have been making a shift to plant based or vegan meal options for special occasions,” said Olga Andrienko, Head of Global Marketing at SEMrush. “It’s great to see that in every Australian state and territory, consumers are willing to add a vegan element to their Christmas menus. And with more people trying out flexitarian lifestyles, I’m sure this growing food trend will bring some festive cheer around dining tables come December 25.” With the impact of the ongoing drought putting added pressure on regional and rural communities, the SEMrush data showed Australians got behind the ‘Buy from the Bush’ campaign too. ‘Buy from the Bush’ was ranked the second highest online search nationally and in most states and territories. In NSW the campaign was the top ranking online search however in the Northern Territory it ranked fourth, where online searches for regifting was of more interest. Conscious shopping was also on consumers’ minds, with SEMrush finding online searches for ‘eco-friendly gifts’ have surged during the last two years.  On a national level, searches have increased a whopping 814% year on year and 497% during the last two years. At a state level, NSW registered a 983% increase since last year, Victoria a 795% rise in online searches and Queensland with a 662%  annual increase. When it comes to non-alcoholic Christmas drinks, the Northern Territory recorded no change in online searches whilst there were 20% less searches made in South Australia. Meanwhile, if you’re from Western Australia, you have less chance of receiving a regifted present, with year on year online searches for regifting dropping 12%. The national average of the top ten searches were as follows:  Top Keywords (based on average search volume) Year on year % change % change in the last two years Vegan Christmas recipes 59.16% 13.86% Buy from the Bush 100.00% 100.00% Eco friendly gifts 813.64% 497.03% Vegan Christmas dinner 64.63% 101.67% Regifting 15.22% 13.57% Non alcoholic Christmas drinks 23.91% -12.31% Organic gifts 44.93% 20.48% Reusable wrapping paper 400.00% 268.42% Eco Christmas tree 127.78% 95.24% Sustainable toys 291.67% 193.75% Yubico Launches Enhanced Authenticator App Suite for Secure Authentication on iOS, Android and Desktop 2019-12-10T04:55:49Z yubico-launches-enhanced-authenticator-app-suite-for-secure-authentication-on-ios-android-and-desktop Yubico, the leading provider of hardware authentication security keys, today launched the latest version (v1.1) of its Yubico Authenticator mobile application for iOS. The app now extends support for near field communication (NFC) on iOS, delivering tap-and-go flexibility in addition to authentication over a Lightning connection. The Yubico Authenticator App series now works seamlessly across all major desktop and mobile platforms, with full support for Windows, Mac, Linux, Android and iOS.   With the increasing adoption of two-factor authentication (2FA), time-based one-time passcode (TOTP) authenticator apps have grown in popularity — in large part due to the rapid rise in phishing attacks and credential theft. While these apps deliver some level of protection, there are still additional security and portability limitations. Yubico Authenticator flips the model of traditional authenticator apps — which store user credentials on a mobile device — with a hardware-based YubiKey approach. Unique TOTP credentials are stored on the YubiKey, which offers an additional layer of security since the secrets are not stored on a multi-purpose computing device. It also significantly increases convenience since the TOTP codes can be used between phones, tablets and computers.  Users can carry all of their credentials on their YubiKey between services, applications and devices, providing a good balance of usability, security and portability.  “The Yubico Authenticator is an amazing companion app to the YubiKey, now fully functional and available across all major platforms,” said Guido Appenzeller, Chief Product Officer, Yubico. “It is a powerful tool in a user’s 2FA arsenal, and extends the benefits of hardware-backed authentication to an exponential amount of services. Users now have the option to secure accounts that don’t offer native security key support, delivering even better YubiKey security.” Yubico Authenticator is compatible with any service or application that offers existing support for other TOTP authentication apps such as Authy, Google Authenticator or Microsoft Authenticator. Similar to other authentication apps, setup is done by scanning a QR code made available from the service provider. To receive the one-time passcode for login, Yubico Authenticator requires a user to present their YubiKey — via USB, Lightning, or NFC — before making the code visible. Yubico Authenticator is only compatible with the multi-protocol YubiKey 5 Series as it leverages the TOTP authentication protocol.  To get started with Yubico Authenticator on mobile, download the app from the Apple Store or Google Play . Additional information on Yubico Authenticator can be found at yubico.com/yubicoauthenticator. SEMrush Australian Search Awards winners announced 2019-11-13T00:43:19Z semrush-australian-search-awards-winners-announced Australian digital marketing professionals were in celebration mode last night when online visibility and content management platform provider SEMrush held its Australian Search Awards at a gala dinner at Sydney Opera House. The event was hosted by singer, stage performer and Nine Network’s Today Extra television presenter, David Campbell.  The award winners were selected after a rigorous two stage judging process, including pre-scoring to determine the finalists and a judging meeting, where entries were discussed and evaluated in detail to decide the final winners.   This year the number of entries from brands, agencies and individuals that have significantly improved their online presence in Australia in the past 12 months exceeded the organizer’s expectations. “The SEMrush Australian Search Awards set out to shine a light on the amazing work and outstanding content produced by the very talented digital marketing community in Australia. Some of the Awards' categories had over 40 entries and judges had a tough challenge of selecting the best ones,” said Olga Andrienko, Head of Global Marketing at SEMrush.   The judging panel included Lyndon Barnett (Vodafone), Derek Brown (Monash University), Jeremy Brook (Deliveroo), Miki Clarke (Allianz Australia), and others - all esteemed senior executives in the marketing, advertising, digital and search space from Australia and all over the world.  Peter Mead, International WordPress SEO Consultant, received a special SEMrush Award from the team as gratitude for all the activities he has done for the search community in Australia.  AWARD WINNERS There were 22 categories in this year’s awards and here are the successful winners: BEST MARKETING COMMUNITY The Recipe for SEO Success YOUNG SEARCH PROFESSIONAL OF THE YEAR Brodie Clark Consulting - Brodie Clark, SEO Consultant BEST LOW BUDGET CAMPAIGN Supple - Scaling Organic Traffic - PokeWeakness HIGHEST WEBSITE VISITOR GROWTH Overdose Digital & Prana Chai - Road to Chai Prominence BEST USE OF DATA IN A SEARCH CAMPAIGN Alpha Digital & Petbarn - Hyper-Relevant Search Marketing BEST ONLINE MARKETING CAMPAIGN – FINANCE Digital Squad & Squirrel Mortgages - Infinity and Beyond! BEST ONLINE MARKETING CAMPAIGN – RETAIL Murmur & Melbourne City FC - use audience insight & strategic targeting to digitally drive growth BEST ONLINE MARKETING CAMPAIGN - LEGAL SERVICES Lawpath - Introducing a customer-centric approach to company formation BEST ONLINE MARKETING CAMPAIGN – HEALTHCARE HealthEngine - Australia's 360 degrees Health Platform BEST ONLINE MARKETING CAMPAIGN – EDUCATION Open Colleges - Rising from the ashes BEST ONLINE MARKETING CAMPAIGN – TRAVEL Digital Squad & Escape Haven - No time to retreat BEST B2B CAMPAIGN Rocket Agency & Rezdy - Enjoy More Bookings with Less Stress BEST B2C CAMPAIGN Web Profits & Logitech - Get Your Game Face On BEST BLOG Hello Social - An Australian resource for brands, influencers & social media Marketers BEST CONTENT MARKETING CAMPAIGN Lawpath - Making Law as Easy as Ordering Dinner BEST ADVERTISING CAMPAIGN Rocket Agency & Luna Park Sydney - Halloscream 6 BEST SEO CAMPAIGN Spark Foundry & AustralianSuper - Beating the Tax Man (ATO) to Superannuation Position 0 BEST LOCAL CAMPAIGN Online Marketing Gurus & 1001 Optical - How 2020 Vision Helped Achieve 5.5x More Organic Conversions BEST INTEGRATED CAMPAIGN WME & Unique Laser - The Beauty of Multi-channel Digital Marketing ONLINE PRESENCE BREAKTHROUGH Overdose Digital & Prana Chai - Road to Chai Prominence BEST IN-HOUSE TEAM QSuper BEST MARKETING AGENCY StudioHawk To see a snapshot of the photography from the event, please go to: http://www.semrushawards.com.au/gallery.  SYSPRO to future proof alcohol co-operative Independent Liquor Group by removing manual processes and improve data integrity and reporting 2019-10-31T01:02:04Z syspro-to-future-proof-alcohol-co-operative-independent-liquor-group-by-removing-manual-processes-and-improve-data-integrity-and-reporting Enterprise Resource Planning (ERP) specialist SYSPRO has been selected by Australia’s largest liquor co‑operative, Independent Liquor Group (ILG), to help future proof its business ahead of its national expansion. Headquartered in Western Sydney, the wholesale alcohol co-operative has chosen to implement an integrated ERP system to reduce the number of manual and duplicated processes and to significantly improve data integrity and reporting capabilities. ILG is a member owned co-operative wholesaler that services hotels, bottle shops, licensed clubs, bars, restaurants and sporting grounds across New South Wales, Queensland and Australian Capital Territory. Ahead of its expansion into Victoria and then South Australia, the company wanted to update its outdated technology systems to streamline the company’s reporting capabilities in order to improve timely decision making. The 45 year-old liquor co-operative identified a couple of years ago that there were some serious issues with the outdated and cumbersome technology it had developed in-house. There were various disconnected systems that failed to deliver accurate business analysis and month end reporting was taking three weeks and many labour hours to complete using a combination of the NAVISION accounting package and Microsoft Dynamics. “Access to accurate data and real time reporting is crucially important to a liquor wholesaler and eCommerce business like ILG, as it is impossible for our mobile sales team to make timely decisions regarding stock holdings and deliveries without precise data integrity and the level of visibility that an integrated ERP system will provide us,” said ILG’s CEO, Paul Esposito. Prior to selecting the SYSPRO 8.0 ERP system, ILG used a bespoke warehouse application called Licker for its three warehouses in Western Sydney, Brisbane and Townsville and one of the objectives of adopting an integrated ERP system was to improve warehouse picking, optimise stock levels and to remove manual or duplicated processes for the distribution side of its business. “During the discovery process ILG surveyed many of our suppliers to see what ERP systems they were using and as part of this process we assessed Microsoft Dynamics, Oracle NetSuite and SYSPRO. SYSPRO and Oracle went through to the final stage and we ultimately selected SYSPRO as we needed a fully integrated ERP system that could handle the complexities of our business and we weren’t convinced that Oracle’s platform was flexible enough to manage this”, Paul said. The SYSPRO ERP system will integrate with ILG’s Paperless Warehousing system, eCommerce website and Customer Relationship Management (CRM) system Rhino, so that sales teams on the road have access to accurate stock information exactly when they need it. There will be 110 users interacting with the system across ILG’s three facilities, and more as the business expands into other Australian States. Currently ILG has 32 SYSPRO users. “This move will make the process of expanding into Victoria and other states more straightforward for ILG as they will achieve greater efficiencies by eliminating manual process, removing duplication of data in multiple systems as well as ensuring data integrity across the whole business,” said Rob Stummer, CEO for Australia and New Zealand at SYSPRO. “It’s an exciting time for ILG’s growing business and we are pleased to be integral to its digital transformation journey,” Rob said. SYSPRO and ILG are currently at the final design stage, with the system due to be finalised in May next year. The next step will be for SYSPRO to build the system, bringing data across from the old applications, testing it with the real data and integrating it with the other systems. “SYSPRO has been great throughout the whole process; not only has is its team been extremely knowledgeable about distribution and warehousing, but their depth of expertise about their product’s capabilities and their ability to get the balance right in terms of adopting best practice meant that they were able to customise the SYSPRO ERP product to meet the needs of our business,” concluded Paul Esposito. Rob Stummer to drive SYSPRO's growth strategy across the region as its newly appointed Chief Executive Officer for APAC 2019-10-21T23:58:57Z rob-stummer-to-drive-syspro-s-growth-strategy-across-the-region-as-its-newly-appointed-chief-executive-officer-for-apac SYSPRO, a Global Enterprise Resource Planning provider, today announced Rob Stummer has been appointed as Chief Executive Officer of SYSPRO’s Asia Pacific (APAC) region.  This promotion comes on the back of his appointment as CEO of SYSPRO Australasia in January this year. Since his appointment Stummer has worked closely with the Australasia team, driving continued growth for the company in an area which is strategic to the business. The company has now increased his mandate to include the APAC region. With 20 years of leadership roles under his belt, Stummer is lauded as a senior technology industry leader who is passionate about customer and partner success. As part of his appointment Stummer will be responsible for the realignment of the business to ensure that it is on track with global priorities and goals. SYSPRO’s Group Chief Executive Officer, Phil Duff has welcomed Stummer’s appointment: “Since joining SYSPRO Rob has proven his ability to lead the team, develop strong relationships with customers and improve the performance of the business in the region. His appointment is instrumental in delivering on our customer centricity promise by ensuring SYSPRO provides exceptional customer experiences and support in implementing emerging digital transformation technologies.”   Part of Stummer’s new role will be to look at how the business can create operational efficiencies and thereby establish new structures for growth across the APAC region.     “APAC is a dynamic market to operate in as it has some of the most advanced manufacturing systems in the world.  I’m looking forward to putting my experience to use in further building this region and SYSPRO as a whole. Ultimately our customers and partners are central to the success of our business and they will remain key to our operational realignment and therefore our ongoing success,” says Stummer. Prior to joining SYSPRO, Stummer held executive positions in private as well as publicly listed companies including KPMG, Accenture and IFS. He holds  several degrees, including a Master’s Degree in Information and Communication Technology from the University of Melbourne. MOVUS announces technology partnership with OSIsoft 2019-10-09T01:21:19Z movus-announces-technology-partnership-with-osisoft MOVUS, the Australian developer of FitMachine, which is a continuous condition monitoring solution, today announced a technology partnership with OSIsoft - a leader in data technology for critical operations. This partnership will enable customers from around the globe to correlate the data from equipment and processes captured and curated by the PI System, with trends, real-time data and alarms on equipment condition provided by FitMachine. This new partnership also allows MOVUS's FitMachine solution to complement OSIsoft's offering by bringing key equipment health data and insights to the operations technology ecosystem, without adding any complexity. OSIsoft’s PI System serves as a data infrastructure, connecting people to industrial equipment, sensors and other devices to cut costs, increase productivity or create new services. PI System data can be used directly by engineers or streamed into other applications to accelerate data preparation and analytics. MOVUS FitMachine is unique, as it builds a model for every piece of equipment; FitMachine collects real time condition data and quickly learns "normal behaviour". From then on, it monitors 24/7 for subtle condition changes and sends early warnings of potential failures. Brad Parsons, CEO of MOVUS, said this new business relationship supports both companies’ mutual goal to help their customers with their ongoing digital transformation journeys. “OSIsoft’s origins are similar to that of MOVUS - we both have a credible history of developing unique technology which supports industrial operational processes by capturing, managing and visualising critical real-time data,” said Brad. “OSIsoft PI Vision is one of the dominant platforms in the data historian market and both companies have customers in common. MOVUS is excited to integrate our technologies, so that we can offer our customers unrivaled support to help them make important business decisions about their connected-asset operations,” added Brad. Yong Thé, Regional Manager of Oceania for OSIsoft said this partnership will also help both companies to better scale their reach across the growing US and Australian markets. “OSIsoft is dedicated to helping people transform their world through data and MOVUS’ FitMachine’s underlying use of artificial intelligence and machine learning data complements our mission,” said Yong. “It is a vital AI solution for any heavy asset industry. Our combined offerings will no doubt be of great benefit to our customers, particularly those based in Asia Pacific and the US, where we already have a significant presence.” Adding to Yong’s comments, Brad Parsons said he is keen to help companies that are looking for ways to improve efficiencies through real-time data management. He especially looks forward to seeing the successful outcomes this technology partnership will achieve for their mining, chemicals, food and beverage, and manufacturing customers globally. For more information please visit movus.com.au. SEMrush Announces Finalists for the SEMrush Australian Search Awards 2019-10-09T00:52:14Z semrush-announces-finalists-for-the-semrush-australian-search-awards The wait was over for hundreds of marketing professionals when online visibility and content management platform provider SEMrush today announced the finalists for this year’s SEMrush AU Search Awards. The Awards celebrate the success of online marketing professionals in Australia. This year's ceremony will be hosted by singer, stage performer and Nine Network’s Today Extra television presenter, David Campbell, OAM, at a gala dinner at Sydney Opera House on November 12, 2019.  Over two hundred brands, agencies and freelancers that have significantly improved their online presence in Australia in the past 12 months have entered this year’s awards, after a highly successful inaugural event last year, hosted by Osher Günsberg. The award finalists and winners have been selected after a rigorous two stage judging process, including pre-scoring to determine the finalists and a judging meeting, where entries were discussed and evaluated in detail to decide the winning entries.  “The SEMrush Australian Search Awards set out to shine a light on the amazing work and outstanding content produced by the very talented digital marketing community in Australia. We have been overwhelmed by the extraordinary quality of the entries this year and we look forward to finding out who the winners are. We’re planning a few surprises to make the ceremony even more memorable and are looking forward to another amazing event hosted by David Campbell,” said Olga Andrienko, Head of Global Marketing at SEMrush.  The judging panel includes Lyndon Barnett (Vodafone), Shefali Joshi (Monash University), Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) - all esteemed senior executives in the marketing, advertising, digital and search space from Australia and all over the world. AWARDS FINALISTS A full list of the 22 categories and their award finalists is available via this link however below are some of the shortlisted categories: BEST MARKETING AGENCY ·        Alpha Digital ·        Croud ·        Innovate Online ·        Murmur Group ·        Online Marketing Gurus ·        StewArt Media ·        StudioHawk ·        WebSavvy BEST IN–HOUSE TEAM ·        Airtasker SEO Team ·        King Kong ·        Koala ·        QSuper ·        Universal Store BEST MARKETING COMMUNITY ·        Melbourne SEO Meetup ·        Prosperity Media ·        Search Marketing Professionals ·        The Recipe for SEO Success BEST ADVERTISING CAMPAIGN ·        Alpha Digital & Petbarn – Hyper–Relevant Search Marketing ·        Croud and Ribs & Burgers – Beefing up performance ·        Innovate Online & Anaconda Stores – Custom Bidding Based on Live Snowfall ·        Reload Media & MoveActive – How Reload Helped MoveActive Grow Their Business Tenfold with Digital Advertising ·        Rocket Agency & Luna Park Sydney – Halloscream 6 ·        StewArt Media & Allied Auto Online – Speeding Profits on the Superbuyway ·        StewArt Media & Jumbo Pets – Release the Hounds of Google Ads ·        StewArt Media & Tennis Direct – Paid hits a winning return Tickets to the SEMrush AU Search Awards are available to purchase here and images from last year’s event can be accessed via our Google Drive. Australian commercial upholstery manufacturer Rae-Line appoints SYSPRO’S ERP solution to support business efficiencies during the next phase of growth 2019-09-18T00:30:29Z australian-commercial-upholstery-manufacturer-rae-line-appoints-syspro-s-erp-solution-to-support-business-efficiencies-during-the-next-phase-of-growth Rae-Line, a market leader in the design and manufacture of commercial upholstery for trucks, caravans, sports and safety padding, has chosen SYSPRO, a global provider of industry-built ERP software, to support its digital transformation journey as the business embarks on a new period of growth. The 47-year-old company counts Kenworth Trucks as one of its longest serving customers and prides itself on how its staff continue to deliver exceptional client service by providing timely solutions to help solve customers’ problems. Rae-Line has been recognised as Kenworth’s ‘Supplier of the Year’ seven times. Brett Vorhauer, Managing Director for Rae-Line says the business has been successful at reactively addressing issues, but they are at a point where employees’ time needs to be freed up to allow them to do more with the limited time they have. Despite a solid customer base, the growth of the company and its customers’ businesses means the organisation needs to progress its digital transformation journey, so that efficiency can be improved via better predictability throughout the supply chain. “Due to customer growth, the business has outgrown our legacy system of relying on manual data collection and requires a more integrated IT system. Having the support of a systemised ERP solution will help us further service our clients efficiently whilst being able to predict any needs or issues one or two weeks ahead,” says Brett. “This in turn will help boost our profitability, not just in terms of cash flow but also with how an ERP helps replace the less mundane tasks for my staff so they can work on other aspects within the business.” The team at Rae-Line will be able to automate some manual processes such as material requirements planning, capacity planning and digitise customer schedules, ensuring staff are working on the latest information. Current systems, such as payroll and CRM, will be integrated with SYSPRO’s software and cash flow will also be improved by reducing the need to hold more materials on site. Having access to a comprehensive dashboard will help the management see whether production is going to plan. While the decision to purchase a new ERP was collectively made by Rae-Line’s key decision makers, the entire senior team is looking forward to overcoming several business challenges by being able to make better decisions with the data the business will be collecting through the SYSPRO ERP system. Of the companies who participated in the sales process, SYSPRO was a stand-out choice due to the company team’s detailed knowledge and its complementary partnership approach. “SYSPRO’s approach and willingness to help its customers is the same culture we have at Rae-Line. Their team is an ongoing partner in our business, it’s no different to my banker or insurance broker –these are people we rely on for their expertise in our business and to help us continue to improve,” added Brett. In addition to the cost and efficiency benefits, the wellbeing of employees is equally important. Rae-Line’s Managing Director believes the ERP system will help reduce stress in the workplace as an estimated 70-80 staff members will have more certainty in what they’re doing because they can see problems more clearly and be better prepared to deal with them. “Rae-Line and SYSPRO share the same business philosophy. We put the customer first and take pride in delivering exceptional customer experiences,” said Rob Stummer, CEO, SYSPRO Australasia. “We are committed to partnering with Rae-Line to enable them to better respond to the challenges of a rapidly-evolving customer-facing business." Using the best technology to remove paper-based records, and to make the information flow immediate, relevant and as accurate as possible is an IT strategy which works for Rae-Line. After the current initial phase of the project is complete, Rae-Line will work with SYSPRO’S engineering team to actualise the design process. The project is currently ahead of schedule and expected to officially go live by April 2020. Yubico launches the YubiKey 5Ci - the World’s First Lightning-Compatible Security Key 2019-08-21T00:22:49Z yubico-launches-the-yubikey-5ci-the-world-s-first-lightning-compatible-security-key Yubico, the leading provider of hardware authentication security keys, today launched the world’s first key designed with both USB-C and Lightning connectors on a single device - the YubiKey 5Ci. A major feature of the new security key is it's unique dual-connector functionality, which will be of use for consumers or businesses looking for strong hardware-backed authentication across iOS, Android, MacOS, or Windows devices.  Currently retailing at USD$70 the YubiKey 5Ci is available for purchase via yubico.com.  The YubiKey 5Ci can be used to secure the 1Password, Bitwarden, Dashlane, Idaptive, LastPass, and Okta iOS mobile applications along with additional services accessed through the Brave iOS browser app. Supported logins on the Brave browser include Bitbucket.org, GitHub.com, Login.gov, Twitter.com, and 1Password.com.  "Security and privacy are the fundamental goals of every aspect of the Brave browser. We're always looking to provide a seamless and safe online experience. That means integrating the most effective authentication technologies as soon as they're available. We're excited that Brave is the first mobile browser to feature robust and secure phishing-resistant login by adding support for the YubiKey 5Ci," said Brendan Eich, CEO and Co-Founder at Brave. Monkton Rebar and XTN also support the YubiKey 5Ci in their latest software development kits.  “The YubiKey is the Root of Trust protecting access to our customers’ critical and most sensitive data. XTN supports strong hardware-backed authentication with the YubiKey to ensure our customers have access to the best software and hardware technologies. Now, with support for the new YubiKey 5Ci, we’re making it possible for our customers to leverage a portable hardware-backed root of trust for logging into multiple devices, including iPhones and iPads,” added Guido Ronchetti, CTO at XTN. Yubico's core invention is the YubiKey, which delivers strong hardware protection, with a simple touch, across any number of IT systems and online services. The YubiHSM, Yubico’s ultra-portable hardware security module, protects sensitive data stored in servers. However, to support a growing ecosystem, Yubico continues to work with industry leading iOS applications and browser supported services through the Yubico Developer Program. Partners with anticipated YubiKey 5Ci app support include: Dropbox, Keeper Security, SecMaker, and more.  Yubico is a leading contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor open authentication standards, and the company’s technology is deployed and loved by 9 of the top 10 internet brands and by millions of users in 160 countries. Authentication with the YubiKey 5Ci is also available over a USB-C connection, which is compatible with nearly every USB-C equipped laptop or mobile device, working with hundreds of applications and services listed in the Works with YubiKey catalog today.  Some capabilities are not currently supported on iPad Pro models with USB-C ports. “The YubiKey 5Ci fills a critical gap in the mobile authentication ecosystem,” said Jerrod Chong, Chief Solutions Officer, Yubico. “It is the first iOS-friendly security key on the market to offer strong, yet simple authentication over a Lightning connection, while still delivering a unified experience across other mobile, desktop or laptop devices. In an increasingly mobile-first world, where users are not tied to one machine, the YubiKey 5Ci serves an important role as a portable root of trust, proving that users are who they say they are, no matter what device they are on.” As the latest addition to the multi-protocol YubiKey 5 Series product line, the YubiKey 5Ci is equipped with FIDO2/WebAuthn, FIDO U2F, OTP (one-time password), PIV (Smart Card), and OpenPGP. With support for multiple authentication protocols, the YubiKey 5Ci delivers strong multi-factor (MFA), second-factor (2FA), and single-factor passwordless authentication for a simple and seamless user experience across the entire computing ecosystem. Application developers interested in adding support for the YubiKey 5Ci into their iOS mobile apps, can access the Yubico Mobile SDK for iOS — along with other helpful resources such as implementation guides, webinars, or reference code — at developers.yubico.com/yubikey5ci.  New details announced for this year's SEMrush 2019 Australian Search Awards and for online marketing professionals - who are encouraged to apply 2019-08-05T01:00:49Z online-marketing-professionals-encouraged-to-celebrate-achievements-via-the-semrush-2019-australian-search-awards Online marketing professionals have one month left to nominate and be in the running to have their outstanding work recognised and rewarded at this year’s prestigious SEMrush AU Search Awards. Now in its second year, online visibility and content management platform provider, SEMrush recently announced details about the awards, which will celebrate the success of online marketing professionals in the Australian market. This included SEMrush stating it is not participating in the judging process, but is sharing the insights of presenting the campaign to make it award-winning during a webinar being held this Thursday, August 8. The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12, 2019. Companies that have significantly improved their online presence in Australia in the past 12 months are welcome to enter. The awards are currently open for entry, and the first deadline for submissions is September 6, 2019. This year’s awards feature more than 20 categories, and entries are open to anyone in the marketing sector in Australia and New Zealand, including those working for brands and agencies. “The Australian marketing community produces exceptional content and delivers great work, it’s something we want to shine a light on through the SEMrush Search Awards. It was incredible to witness the caliber of people and companies who came together to celebrate the industry at last year’s successful inaugural awards, that’s been referred to as ‘the biggest thing to happen in the search community in Australia in 20 years’,” said Olga Andrienko, Head of Global Marketing at SEMrush. “When you’re as committed as Australian marketers are, it’s important to take time to raise awareness of the importance of the search marketing sector as an integral part of the marketing mix. It not only celebrates the motivating success of local marketing professionals, but it also bolsters the ongoing confidence of the wider industry. This year, we’re preparing several surprises to the guests to make the ceremony even more memorable!” The judging panel includes Lyndon Barnett (Vodafone), Shefali Joshi (Monash University), Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) - all esteemed senior executives in the marketing, advertising, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two stage judging process, including pre-scoring to determine the finalists and a judging meeting, where entries will be discussed and evaluated in detail to decide the winning entries.  A shortlist of finalists will be announced on October 9. To see the schedule, see the judging panel and download an entry form, go to: https://www.semrushawards.com.au ### About SEMrush SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 3,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research in the platform, data for more than 140 countries, seamless integration with Google and task management platforms, SEMrush is now a must-have solution for all companies who are serious about online. Aussie company Tuned Global announces new partnership with TrackDrip to bring music streaming service to the Caribbean and Latin America 2019-07-30T22:12:29Z aussie-company-tuned-global-announces-new-partnership-with-trackdrip-to-bring-music-streaming-service-to-the-caribbean-and-latin-america Australian end-to-end B2B2C music streaming solution Tuned Global today announced it has recently signed an agreement with TrackDrip, an exclusive on-demand music streaming app that officially launched this month. The new music streaming app is dedicated to local artists; serving both audio, video and User Generated Content. Suriname, a small country on the northeastern coast of South America, is the first launch market for TrackDrip. The diverse nation has a multitude of religions, languages and ethnicities. The people are proud of their local heritage and have a strong music affinity (especially urban).   TrackDrip’s goal is to allow people in the Caribbean and Latin America to celebrate their own strong music culture through discovering a wealth of local music and popular artists. The TrackDrip catalogue also boasts music and artists from the Netherlands, Cuba and Curacao. “Our in-depth understanding of the unique needs and consumption habits of our target audiences within the local music communities, in combination with the latest technology by Tuned Global, enables our TrackDrip application to grow at an accelerated pace and keep a mass-market approach to user acquisition in our territories,” said Phill Tevreden, Co-Founder of TrackDrip. In terms of this collaboration, Tuned Global is implementing its full turnkey music app. A constant focus on Tuned Global’s technical innovation and support will allow TrackDrip to take advantage of a range of features, including support for Artist Generated Content, via video feeds and full support for video playlists outside standard audio streaming capabilities, both online and offline. Con Raso, Managing Director, Tuned Global, said: “At our core, Tuned Global is focused on user engagement. We are excited to work with a vibrant company such as TrackDrip to help enable a better outcome for both users and artists.  Our ability to offer frontend and backend turnkey solutions for our clients enables them to invest in their users and content, rather than worrying about building apps.”   Tuned Global announces new partnership with TrackDrip, bringing a regional music streaming service to the Caribbean and Latin America 2019-07-30T11:02:43Z tuned-global-announces-new-partnership-with-trackdrip-bringing-a-regional-music-streaming-service-to-the-caribbean-and-latin-america-2 Tuned Global, a 360º music technology partner, has revealed that it has recently signed an agreement with TrackDrip, an exclusive on-demand music streaming app that officially launched this month. The new music streaming app is dedicated to local artists; serving both audio, video and User Generated Content (UGC). Suriname, a small country on the northeastern coast of South America, is the first launch market for TrackDrip. The diverse nation has a multitude of religions, languages and ethnicities. The people are proud of their local heritage and have a strong music affinity (especially urban).   TrackDrip’s goal is to allow people in the Caribbean and LATAM to celebrate their own strong music culture through discovering a wealth of local music and popular artists. The TrackDrip catalogue also boasts music and artists from the Netherlands, Cuba and Curacao. “Our in-depth understanding of the unique needs and consumption habits of our target audiences within the local music communities, in combination with the latest technology by Tuned Global, enables our TrackDrip application to grow at an accelerated pace and keep a mass-market approach to user acquisition in our territories,” said Phill Tevreden, Co-Founder of TrackDrip. In terms of this collaboration, Tuned Global is implementing its full turnkey music app. A constant focus on Tuned Global’s technical innovation and support will allow TrackDrip to take advantage of a range of features, including support for Artist Generated Content, via video feeds and full support for video playlists outside standard audio streaming capabilities, both online and offline. Con Raso, Managing Director, Tuned Global, said: “At our core, Tuned Global is focused on user engagement. We are excited to work with a vibrant company such as TrackDrip to help enable a better outcome for both users and artists.  Our ability to offer frontend and backend turnkey solutions for our clients enables them to invest in their users and content, rather than worrying about building apps.” END About Tuned Global: Tuned Global is your 360º music and technology partner to quickly launch and grow your own music streaming services in Asia Pacific and beyond. The company develops simple, fast and enticing music streaming solutions. Their full turnkey solutions incorporate music content expertise, licensing, awarded technology and marketing capabilities. Tuned Global have already delivered wide consumer engagement using the power of music in countries across the globe, working with Telcos, enterprises and start-ups. Companies such as Coca Cola, Warner Music, Virgin Mobile, Universal Music, Line Music, Pizza Hut, News Corporation, Samsung and many others have already trusted what they do. For more details, please visit: tunedglobal.com      About TrackDrip: Suriname, or officially known as the Republic of Suriname, is a great location for TrackDrip.  Locating themselves centrally, they are able to reach local Caribbean communities as well as Latin America. TrackDrip’s vision is to create broader exposure for established artists and labels. A key goal is to contribute and disrupt the current music streaming scene in the Caribbean and Latin America.  In these markets local artists often give away their music to users for little or no income.  TrackDrips aims to change this and enable local artists to earn a living by sharing their art while creating the opportunity for the fans to enjoy their music. For more details, please visit us: trackdrip.com  Study finds the most essential ranking factors behind voice searches 2019-07-18T07:32:55Z study-finds-the-most-essential-ranking-factors-behind-voice-searches An in depth study to find out which are the most essential ranking factors behind internet voice searches has found 80% of answers delivered by Google’s voice assistant came from the top three results in search engine results pages, according to online trends data provider SEMrush. The in-depth analysis studied more than 50,000 queries and also found 70% of answers are likely to be returned for a voice query if it’s contained in a Search Engine Results Pages (SERP) feature, with 60% of those returning a Featured Snippet result. In addition to correlating voice results with SERP, SEMrush found a common link between answer length, backlinks anchors and page speed.   “As marketers consider how to make the most of the increase in voice searches, the data is important for SEOs to understand as it suggests the key to performance is high SERP placement, site speed, content readability and high-quality backlinks,” said Olga Andrienko, head of global marketing for SEMrush. ”The good news for digital marketers is SEOs are already optimising for those factors.” The analysis found several key findings that were either consistent across the devices, or clearly defined the differences between using voice search through a speaker or using voice search through an Android smartphone. A summary of key findings from the research is: 1.    Close to 80% of the answers returned were from the top three organic results (for Android Phones, 72%). 2.    70% of all answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result). 3.    When analysing backlinks, Page Score and Trust Score were slightly higher for answers’ URLs regardless of the device. 4.    Backlink anchors and keywords within a title matching the voice search query are present in over half of answer URLs for Google Home and Home Mini. 5.    Text length of the answers returned was nearly the same for every device (around 41 words on average). 6.    Text complexity needs to be simple and understandable for the average reader (ranking around 8 on the Flesch Kincaid Grade or is at a level understandable to a 15-year-old). 7.    Page speed is very important for all devices — for a majority of questions, the answer chosen by Google loads faster than the average page speed for all other results in the same SERP. 8.    Well-linked pages (internally and externally) are favoured within Google Home and Home Mini searches. 9.    Over a third of the answers do not use schema. Different schemas are used, with Article and Organization being the most popular, with low percentages. In non-answers, the use of schema is more prominent, but still no single type dominates. 10.  HTTPS and URL depth seem to be irrelevant for Google Assistant's selection (because there was no tangible variance between answers and non-answers). To find out more about the study, visit here. Methodology The findings are the product of an in-depth analysis of over 50,000 questions asked to three devices combined. Using queries pulled from SEMrush’s API (as well as a series of automated voice queries), SEMrush recorded the SERPs from each query and then analysed several different factors including the readability, page speed, number of backlinks, and SERP features (amongst others) to determine which factors are the most influential when it comes to ranking for voice search queries. The same process and analysis were then carried out on three separate devices (Google Home, Google Home Mini and the Xiaomi Redmi 6) using Google Assistant; with all three set to the same location to get a conclusive answer. You can view full details on the methods behind the study in the Methodology report. You can find this by clicking here.