The PRWIRE Press Releases https:// 2012-07-11T00:55:36Z Designer online kid's brand tinyme launches in US. 2012-07-11T00:55:36Z designer-online-kid-s-brand-tinyme-launches-in-us FOR IMMEDIATE RELEASEMedia Contact:Ben Liau - Marketing Managerbenliau@tinyme.com.au(03) 8819 5280Melbourne, VIC, Australia. July 11th 2012 - Tinyme (formerly known as mooo), the beloved onlinedestination for personalised kids products, has opened up shop in the USA with the launch of its newwebsite. The tinyme.com site offers a range of personalised products for kids, featuring name labels,bags, decor, party products and stationery. With a focus on combining hundreds of design andcolour options, premium quality products and photo realistic web visualisation, tinyme brings a newlevel of style, sophistication and choice to a market dominated by tired and uninspiring design."Launching in the US is a significant step in our strategy of turning tinyme into a recognised globalbrand for personalised children's products" said Ben Hare, Director and COO of tinyme. "Havinglaunched tinyme in the UK last year as our first offshore venture and seeing the success of thatlaunch, we feel ready to take on this new challenge. With our design driven product range andsophisticated ecommerce experience, we saw a huge opportunity to introduce tinyme to the US as anew brand that combines great design with great value.”"Our team, including in-house design, web development, marketing and production have beenworking tirelessly in preparation for the tinyme.com launch and are extremely excited about whatwe've created" commented Hare."To say that I'm excited is an understatement" said Mike Wilson, Company Founder and Director ofWeb, Product and Marketing. "We're quite obsessed with providing a great customer experience andwith the tinyme US launch we can bring that to a whole new set of customers.”From starting in a spare bedroom just under six years ago to hundreds of thousands of orders nowsent, tinyme have found that the combination of great design, creating high quality products andTinywho? Tinymedelighting customers has proven a very successful approach. “Tinyme.com is our next step up indelighting our customers." Wilson added.In regards to managing the US entity from Australia, Ben Hare said "while production is stillAustralian based, we've spent considerable time working on our logistical systems so that deliveryspeeds are optimised. For most customers, delivery to the US is actually as fast as to certain parts ofAustralia. With the international shipping experience we've had with tinyme.co.uk so far, we've foundthat our systems have exceeded expectations."Nick McLennan, Director - Operational Development, commented "our global brand strategy issteadily unfolding, starting with the UK launch a year ago, followed by re-branding mooo to tinymein May and now launching in the US. It's an exciting new phase for the business."About tinyme...Once upon a time 3 young dads (who happen to have 13 kids under 9) combined a whole bunchof geeky high tech machines, some generous dollops of cuteness, a slightly loopy team of peopleand mixed them together with the world wide webby thingy. The result was amazing.... acomprehensive range of affordable, premium quality, designer personalised products for kids. Allcustom made and shipped out in a jiffy.- tinyme and mooo.com.au are trading names of Jairus Pty Ltd- tinyme commenced trading in September 2006- mooo.com.au featured on the BRW Fast Starters 2011 list- tinyme.com.au was a finalist in the Most Innovative Online Retailer and Best Site Optimisation andDesign categories at the 2012 ORIA awards (Online Retail Industry Awards)- mooo.com.au was a finalist in the Best Pureplay Online Retailer and Best Use of Technologycategories at the 2011 ORIA awards- mooo.com.au was a finalist in the Best Customer Experience category at the 2010 ORIA wards- tinyme.co.uk was launched in the UK in July 2011- tinyme.com was launched in the US in July 2012- tinyme.com.au was a finalist in the 2012 Telstra People's Choice Business Awards- Jairus Pty Ltd (trading as tinyme) is owned and managed by 3 Directors: Mike Wilson, NickMcLennan and Ben HareTinyme is one of Australia's leading online children's brands. We are a pure-play online retailer,backed by a responsive made-to-order manufacturing capability.With a focus on "mass customisation”, our offering is in personalised children’s products including:• Personalised bags • Name labels • Personalised garments• Wooden name puzzles • Personalised books • Invitations, cards & party supplies• Diaries & calendars • Wall stickers • Canvas & framed artworkTinyme have their own digital based production facility in Victoria Australia, backed by in-housedesign, marketing, web and product development departments. Mooo Launches Their First Personalised Books For Kids 2010-10-15T07:42:36Z mooo-launches-their-first-personalised-book-for-kids Mooo (mooo.com.au) the beloved online destination for personalised kids products, including a huge range of clothing, bags, decor, stationery, puzzles and much more have just launched the first in a series of personalised kids books bringing cool and cute into a market dominated by boring and bland."Most people associate personalised kids books with tired, B-grade design or tacky interpretations of licensed brands" said Mike Wilson, art director at Mooo.“The extremely excellent party” is the first in a series of personalised books from Mooo where the child is the star! The books are great for developing numeracy and literacy skills as well as an appreciation for vegetables playing ping pong (very important!).The books feature an all star cast including the roller skating giraffe, bouncy eggs shaking maracas, skateboarding doughnuts and of course cupcakes playing musical statues. The child's name is tied into the story throughout the book, as they prepare for the extremely excellent party with the cheeky monkey and friends. "As a parent of 4 kids under 8 (and with number 5 on the way), I have a lot of experience in reading to young kids. In developing our first book we wanted to create something that was not only educational but also made both the kids and the parents laugh” said Mike.The books are available exclusively at www.mooo.com.au and custom made within 7 days. Suitable for kids from pre-school to early primary, the professionally bound, 28 page books, come in 2 sizes, small: 135mm x 210mm, and large: 270mm x 210mm and are priced from $24.95. About MoooMooo (solely owned by Jairus P/L) is one of Australia’s leading online kids brands. Based in Melbourne, Mooo design and manufacture a huge range of custom made products for babies, toddlers and kids. The company focuses on innovative, fresh product design and delighting customers, which has seen the company grow extremely fast and build a strong following both throughout Australia and abroad. The ever growing range of quirky designer products includes children’s clothing and bags, wall stickers and decor, kids party invitations and stationery, name labels, wooden name puzzles and more.The company is owned and run by three young dads (Mike and Nick, both industrial designers and Ben, a former fund manager with Goldman Sachs JBWere). Between them they have 12 kids to test all their products on. Life is somewhat busy at Mooo.Mooo (thats ‘M’ triple ‘O’) offer secure online shopping all day everyday at www.mooo.com.au with Australia wide delivery from only $2.90.For further information, all media enquiries, request for samples and logos, please contact:Ben LiauMarketing Managerbenliau@jairus.com.au03 90111646www.mooo.com.au