The PRWIRE Press Releases https:// 2019-07-09T02:19:57Z Fourth Major Study of Australian Craft Beer Trends Launches 2019-07-09T02:19:57Z fourth-major-study-of-australian-craft-beer-trends-launches-1 Created by craft beer retailer Beer Cartel, the Australian Craft Beer Survey is the largest, publicly released study of Australian craft beer drinkers. The survey will build upon the 2016, ‘17 and ‘18 versions of the same study, which have seen over 40,000 survey completions in total. Richard Kelsey, Director of Beer Cartel said while the study will measure changes in craft beer habits over the past year, it will be particularly interesting to see the impact of the Independent Brewers Association (IBA) seal of independence which was released in early 2018.   “From previous years we’ve seen a strong preference for beer produced by independently owned Australian breweries. It will be fascinating to measure awareness of the independence seal since its release and understand the impact the seal has had on purchase habits,” said Mr Kelsey.   In addition, the study will also assess consumer perceptions towards the trend of more new and limited release beers being continuously canned and bottled. “What we are seeing within our business is a decline in consumption of core range beers. It will be interesting to gauge consumer perception of this; do they see this as something good for the industry, or something which could threaten it?” he said.   The results of the study will be made public to support growth of the Australian craft beer industry. In addition, Beer Cartel will offer businesses that promote the survey the opportunity to better understand their customer base, through their own tailored report. For craft beer drinkers the survey takes just 5 minute to complete. A prize of $500 to spend on craft beer is being offered as an incentive to encourage people to provide their opinions. The 2019 Australian Craft Beer Survey can be completed at: https://www.surveymonkey.com/r/AusCraftBeerSurvey To learn more about the 2019 Australian Craft Beer Survey contact Richard Kelsey 0405 251 864. ### High resolution images and interviews available on request. About Beer Cartel Beer Cartel is an award-winning craft beer retailer, based on Sydney’s north shore. Beer Cartel stocks over 1,000 of the best craft beers from Australia and overseas which can be purchased from its’ store and website (https://www.beercartel.com.au/). In 2018 Beer Cartel was awarded Best Online Marketing at the Australia Post Retail Industry Awards and Retail Innovator of the Year at the eftpos ARA Australian Retail Awards for its Australian Craft Beer Survey. Fourth Major Study of Australian Craft Beer Trends Launches 2019-07-09T01:59:04Z fourth-major-study-of-australian-craft-beer-trends-launches Created by craft beer retailer Beer Cartel, the Australian Craft Beer Survey is the largest, publicly released study of Australian craft beer drinkers. The survey will build upon the 2016, ‘17 and ‘18 versions of the same study, which have seen over 40,000 survey completions in total. Richard Kelsey, Director of Beer Cartel said while the study will measure changes in craft beer habits over the past year, it will be particularly interesting to see the impact of the Independent Brewers Association (IBA) seal of independence which was released in early 2018. “From previous years we’ve seen a strong preference for beer produced by independently owned Australian breweries. It will be fascinating to measure awareness of the independence seal since its release and understand the impact the seal has had on purchase habits,” said Mr Kelsey. In addition, the study will also assess consumer perceptions towards the trend of more new and limited release beers being continuously canned and bottled. “What we are seeing within our business is a decline in consumption of core range beers. It will be interesting to gauge consumer perception of this; do they see this as something good for the industry, or something which could threaten it?” he said. The results of the study will be made public to support growth of the Australian craft beer industry. In addition, Beer Cartel will offer businesses that promote the survey the opportunity to better understand their customer base, through their own tailored report. For craft beer drinkers the survey takes just 5 minute to complete. A prize of $500 to spend on craft beer is being offered as an incentive to encourage people to provide their opinions. The 2019 Australian Craft Beer Survey can be completed at: https://www.surveymonkey.com/r/AusCraftBeerSurvey To learn more about the 2019 Australian Craft Beer Survey contact Richard Kelsey 0405 251 864. ### High resolution images and interviews available on request. About Beer Cartel Beer Cartel is an award-winning craft beer retailer, based on Sydney’s north shore. Beer Cartel stocks over 1,000 of the best craft beers from Australia and overseas which can be purchased from its’ store and website. In 2018 Beer Cartel was awarded Best Online Marketing at the Australia Post Retail Industry Awards and Retail Innovator of the Year at the eftpos ARA Australian Retail Awards for its Australian Craft Beer Survey. Media Contact: Richard Kelsey Phone: 0405 251 864 Email: richard@beercartel.com.au Balter from the Pack as Australia's Best Brewery Crowned 2018-09-18T01:29:21Z balter-from-the-pack-as-australias-best-brewery-crowned A study of over 18,000 craft beer drinkers has revealed Balter Brewing, established just over 2 years ago, is Australia’s best craft brewery. Created by craft beer retailer Beer Cartel, the 2018 Australian Craft Beer Survey is the most comprehensive study ever undertaken with Australian craft beer drinkers. Richard Kelsey, Director of Beer Cartel said that Balter taking out best craft brewery really highlighted how young and dynamic the Australian craft beer industry is. “We’ve been doing the Australian Craft Beer Survey for the past three years - in that time three different breweries have taken out the title of Australia’s best brewery. With now well over 400 breweries in Australia and a new brewery starting every week it really does show how quickly the industry is evolving,” said Mr Kelsey. Key findings of the research included: Balter has been voted Australia’s best craft brewery. For a third year in a row, consumers have voted a different brewery as Australia’s best. There is a strong desire to support Australian Independent Breweries. One-third are aware of the Independence Seal released by the Independent Brewers Association in May 2018. Of these, most (83%) said the seal will influence future purchases. Two-thirds of drinkers are aware of the buy-out of at least one of the three leading Australian craft breweries in 2017. Over half (56%) of those aware have since reduced or stopped purchasing from these breweries. Consumers have a reasonable concept of the taxes that go into the price of beer. Collectively survey participants were able to closely estimate the average tax ($24.56) in an $80 case of craft beer. The majority of craft beer drinkers are on the lookout for new beers to try. Almost half of purchases by Australian craft beer drinkers are for beers they have never previously tried. Few use the Container Deposit Scheme the NSW Government implemented in 2017. Just 14% regularly take their used bottles and cans to a collection point, with the majority (68%) preferring kerbside recycling. Stirling Howland, Co-Founder and Brand Director of Balter Brewing Company said the result was incredible. "To win this award on the back of the Hottest 100 earlier in the year is a wonderful feeling. We’ve been kicking around for two and a half years and it has been a pretty amazing journey to date. When we started Balter, it was always about the beer and connecting to our community through our work. We've been blown away by how well our beer and brand has been received and these types of people’s choice awards are a real affirmation that we're on the right track” said Mr Howland. To learn more about the 2018 Australian Craft Beer Survey visit: http://www.beercartel.com.au/blog/2018-australian-craft-beer-survey-results/ ### High resolution images and interviews available on request. Media Contact: Richard Kelsey Director, Beer Cartel Phone: 0405 251 864 Email: richard@beercartel.com.au Beer Cartel Awarded Best Marketing Innovation in 2017 BigCommerce Innovation Awards 2017-11-28T07:58:47Z beer-cartel-awarded-best-marketing-innovation-in-2017-bigcommerce-innovation-awards Beer Cartel announced today that its online store has been awarded “Best Marketing Innovation” in the 2017 BigCommerce Innovation Awards, an annual contest recognizing the best in ecommerce innovation. Presented by BigCommerce, the leading ecommerce platform for fast-growing and established brands, Beer Cartel was recognized as an Innovation Award Winner for its ability to grow its database and utilise the strengths of the BigCommerce platform to build sales using a highly innovative strategy through the creation of the Australian Craft Beer Survey. “We are really humbled by this award,” said Richard Kelsey, Director at Beer Cartel. “Our aim with the survey when we first created it was to simply help the craft beer industry in Australia. To now also get recognition as a marketing innovator is fantastic” he said. “I am so impressed by Beer Cartel’s idea to create the Australian Craft Beer Survey, and even more impressed by their execution and results; what a genius idea. They simultaneously promoted their brand, gathered incredibly valuable data about the customers in their market and increased sales,” said Michael Leff, vice president of technology at StoreYourBoard and 2017 Innovation Awards judge. The BigCommerce Innovation Awards recognize brands selling online through BigCommerce’s platform that identify unique ways to solve product, marketing and customer experience challenges. To learn more about the awards, visit: www.bigcommerce.com/awards/innovation. Adult Advent Calendars Are All the Rage This Christmas 2017-11-07T03:50:28Z adult-advent-calendars-are-all-the-rage-this-christmas The history of the advent calendar dates back to the 1800’s where it was used as a device to count down the days to Christmas. Advent calendars of old traditionally consisted of a piece of card with 24 doors that opened to reveal different Christian festive scenes. Over time they morphed to also include chocolates inside. Today they are becoming increasing popular as adult gifts with a number of exciting variants featuring adult indulgences such as beer, gin and beauty products. Richard Kelsey, Director of Beer Cartel, a craft beer bottle shop and online retailer says that the advent calendar is now one of their strongest selling Christmas season products. In 2016 Beer Cartel released their own branded advent calendar for the first time and were simply swamped by demand. “We had a theory that it could be a good inclusion to our Christmas product mix, but the level of interest was far bigger than we ever anticipated,” said Mr Kelsey. “People just loved the concept. Whoever we told about our beer advent calendar, their response was always the same - what a brilliant idea!” There are a number of popular advent calendars available to Australian adults, across a range of products: Beer Advent Calendar - $114.99 Includes a mix of 25 delicious craft beers from Australia and overseas. Your tastebuds will be tantalised by the flavours and your mind blown away by the range of styles. Even includes a beer to have on Christmas Day. https://www.beercartel.com.au/beer-advent-calendar Gin Advent Calendar - $295 Discover 24 Australian craft gins in 50ml bottle sizes. These can be enjoyed neat or mixed. Includes tasting notes. https://www.nipofcourage.com/product-page/australian-gin-advent-calendar-24-x-50ml Grooming Advent Calendar - $109 Perfect for the well-groomed man. Features a range of hair and skin products allowing him to curate his unique style. http://www.asos.com/au/beauty-extras/the-grooming-advent-calendar/prd/8212205 Clinique Beauty Advent Calendar - $165 Contains 24 different beauty products in one set. Give her the best of skin care and colour, including 3-Step Skin Care, award-winning moisturiser, best-selling lip colour, a fragrance favourite and more. https://www.myer.com.au/shop/mystore/clinique-clinique-advent-calendar-set To learn more about Beer Cartel’s Beer Advent Calendar visit: https://www.beercartel.com.au/beer-advent-calendar Beer Drinkers Crying Out For Ownership Transparency 2017-08-31T02:55:12Z beer-drinkers-crying-out-for-ownership-transparency Created by craft beer retailer Beer Cartel, the 2017 Australian Craft Beer Survey is the most comprehensive, publicly available, study ever undertaken with Australian craft beer drinkers. Richard Kelsey, Director of Beer Cartel said the findings were a reflection of the attitudes of those who purchase craft beer. “Craft beer is an artisanal product that is produced by skilled workers using the best ingredients possible. There is a story behind the beers and the brewery that makes them. Independent ownership is a part of this story that drinkers buy into,” said Mr Kelsey. “We’re seeing consumer backlash when small breweries sell out to a large corporations worldwide. An Australian example was the displeasure voiced when Perth’s Little Creatures was bought by Lion in 2012. As a result these findings are not altogether surprising, but the difference in willingness to buy craft beer from an independent brewery compared to a large corporation is.” Key findings of the research included: Brewery ownership is important: 64% want to know who owns the beer they’re drinking. There is a strong preference for craft beer from independently owned Australian breweries: 99% are happy to buy craft beer from an independent Australian owned brewery. In comparison just 23% are happy to buy craft beer from a large multi-national company. There is strong interest for a seal to identify whether a beer is from an independent Australian brewery: 82% indicated that an independent brewers seal would have a medium to large impact on the craft beer they purchase. Pirate Life is Australia’s best craft brewery: voted number one by Australian craft beer drinkers, ahead of Feral Brewing which took out the top position in last year’s study. Pale Ale reigns as Australia's most consumed craft beer style: Pale Ale is enjoyed by 92% of craft beer drinkers Australia-wide. Chris McNamara, Executive Officer at the Independent Brewers Association (IBA) of Australia said that the study was a great way to better understand consumer perceptions towards the Australian craft beer industry, particularly around the topic of ownership. “Earlier in the year we made a change in our constitution to only allow breweries that were independently owned. This change was made to support our member base and the objectives of the association, but it is also refreshing to see that consumers share the same viewpoint”, said Mr McNamara. To learn more about the 2017 Australian Craft Beer Survey contact Richard Kelsey 0405 251 864. For more on the 2017 Australian Craft Beer Survey visit: http://www.beercartel.com.au/blog/2017-australian-craft-beer-survey-results/ ### High resolution images and interviews available on request. Media Contact: Richard Kelsey Phone: 0405 251 864 Email: richard@beercartel.com.au 2017 Australian Craft Beer Survey Launches 2017-06-22T05:02:43Z 2017-australian-craft-beer-survey-launches Created by craft beer retailer Beer Cartel, the 2017 Australian Craft Beer Survey will aim to be the most comprehensive, publicly available research ever undertaken with Australian craft beer drinkers. The aim of the survey is to build upon the 2016 iteration of the same study, of which 6,500 craft beer drinkers took part, helping businesses throughout the craft beer industry; including breweries, bars and beer festivals. Richard Kelsey, Director of Beer Cartel said that while the study will seek to measure changes in craft beer habits over the past year it will also provide a gauge of consumer sentiment towards craft beer ownership and the issue of independence which has been highly topical of late. “There has been significant coverage in the media of late about the role big breweries are playing in craft beer, with a number of buy-outs in Australia and overseas. Plus on top of this the Craft Beer Industry Association (CBIA) recently changed its constitution, voting to remove large brewers from its membership and changing its name to the Independent Brewers Association. We’re taking an open view going in and will let beer drinkers decide on their opinion towards this. Is it a good thing, or a bad thing? We’ll soon know either way,’” said Mr Kelsey. The results of the research will be made public to support and help grow the industry. In addition, Beer Cartel will also offer businesses the opportunity to better understand their own customer base, helping to deliver on the wants and needs of their customers. For craft beer drinkers the survey will take just 5 minute to complete. And, as an incentive to encourage people to take the survey a prize of $500 to spend on craft beer is being offered up for grabs. To complete the 2017 Australian Craft Beer Survey go to: https://www.surveymonkey.com/r/2017CraftBeerSurvey To learn more about the 2017 Australian Craft Beer Survey contact Richard Kelsey 0405 251 864. Australia’s Home Brewers are Increasing, but There’s Not a Female in Sight 2017-05-25T22:56:29Z australia-s-home-brewers-are-increasing-but-there-s-not-a-female-in-sight Created by craft beer retailer Beer Cartel, the 2017 Australian Home Brewers Survey is the most comprehensive, publicly available research ever undertaken with Australian home brewers. Richard Kelsey, Director of Beer Cartel said the research provided some interesting results, particularly the low participation rate of women, with just 2% of all home brewers female. “Female participation contrasts significantly to the Australian Craft Beer Survey which we conducted last year,’” said Mr Kelsey. “Within that (the 2016 Australian Craft Beer Survey), we found 20% of craft beer drinkers were female. I would have thought there would be some correlation between craft beer drinking and home brewing, but at present it doesn’t seem to be inspiring females to give home brewing a try.” Key findings of the research included: Home brewing in Australia is almost exclusively male: 98% of home brewers are male, with just 2% female. The home brew industry in Australia grew 3% in the last year: 11% of those surveyed indicated they had just started home brewing in the last 12 months, while 8% had stopped. Home brewers are typically quite experienced: on average those surveyed have been home brewing for 6.9 years. The more advanced All Grain brewing is the most popular home brewing technique. Pale Ale is Australia’s most home brewed style of beer: brewed by 86% of home brewers. Participation in home brewing competitions and home brewing groups is low: just 28% of home brewers have ever entered a home brewing competition, while 17% are members of an offline home brewing group. Kirrily Waldhorn, who is a member of the Pink Boots Society of Australia, an organisation created to empower female beer professionals, said the study was a fantastic initiative at better understanding the Australian home brewing landscape, but the fact so few females were home brewing was disappointing. “We know the image of beer is changing and it is now much more accessible and open to women. Pink Boots as a group is growing and we’re seeing more females take up roles throughout the whole of the beer industry. But there does still seem to be a stigma around actual brewing through, whether it be commercial brewing, or home brewing. It’s still seen as a bit of a male domain and that really needs to change,” said Ms Waldhorn. To learn more about the 2017 Australian Home Brewer Survey contact Richard Kelsey 0405 251 864, or visit: http://www.beercartel.com.au/blog/2017-australian-home-brewer-survey-results/ Australian Home Brew Survey Launches 2017-03-27T00:30:26Z australian-home-brew-survey-launches A study to better understand home brewing practices within Australia has just been launched. The 2017 Australian Home Brew Survey is created by craft beer retailer Beer Cartel. The aim of the survey is to produce the most comprehensive, publicly available research study that investigates home brewing trends within Australia. Richard Kelsey, Director of Beer Cartel said that the study was one way for their business to give back to the home brewing industry. “When we look at the success of the craft beer sector in Australia it has been established and grown by home brewers who have had the passion to take something they love to a commercial level,” said Mr Kelsey. “Thinking about how we could give back to the home brewing industry, using the skills we have, it makes sense to do it in the form of a research study. The aim of this study is to create talking points around home brewing and to assist those businesses that operate within the industry”. The research will aim to better understand a wide range of Australian home brewing trends including brewing practices, beer styles being brewed and attitudes towards home brewing. The results of the survey will be made publicly available, while businesses that operate within the industry are eligible to receive a free copy of the results specific to their own customer base. As part of the study there will be a $500 prize for one lucky home brewer to spend with their favourite home brew store, plus one person in each state will get the opportunity to be a brewer for the day at a brewery in their state. Featured breweries include Newstead Brewing in Queensland; Akasha Brewing in New South Wales; Mountain Goat in Victoria; Big Shed Brewing in South Australia; with a Tasmanian and Western Australian brewery to be announced. To take the survey home brewers can go to: https://www.surveymonkey.com/r/AustralianHomeBrewerSurvey To learn more about the 2017 Australian Home Brewer Survey visit https://www.beercartel.com.au/blog/the-2017-australian-home-brewer-survey/ or contact Richard Kelsey 0405 251 864. Robot Finds Your Ultimate Beer Match this Valentine's Day 2017-02-14T02:30:21Z robot-finds-your-ultimate-beer-match-this-valentine-s-day The chatbot was designed by craft beer retailer Beer Cartel during a conference with business leadership organisation Business Blueprint. A chatbot is a computer program which can conduct a conversation with real people and simulates how a human operator would converse. The chatbot can be accessed through Facebook Messenger which now has well over a billion users. The chatbot known as “The Beer Love Bot” was created in just 6 hours as part of a chatbot building competition. It asks users to review 10 entertaining sets of images of men or women and choose the attributes they would look for in a prospective partner. The chatbot then provides a recommendation of one of 24 craft beers based on these attributes. Richard Kelsey, Director of Beer Cartel said the chatbot was a chance to have a bit of fun and experiment with new technology. “Craft beer and new technology go hand in hand, so we thought this was a great way to showcase some of our beer range while providing a really entertaining medium to talk about craft beer,’” said Mr Kelsey. “We had such little time to work on the project but I’m very proud of what we’ve achieved and I think others will have fun with it.” Key aspects of the chatbot: - Designed in just 6 hours - Operates as a chatbot on Facebook Messenger - Provides a selection of 10 entertaining sets of images of men or women to determine a person’s ideal craft beer match Dale Beaumont CEO of Business Blueprint said he was super impressed at what Beer Cartel created in just a few hours. “There were people at our conference who were raving about how fun the app was to use and were instantly sharing it with other friends to encourage them to see their beer love match,” said Mr Beaumont. “It was great to see how technology, beer and Valentine’s Day can all come together in a fun and entertaining way,” he said. To try the chatbot go to http://m.me/BeerCartel. Note: Opens in Facebook Messenger, best accessed from a mobile phone. ### High resolution images and interviews available on request. Media Contact: Richard Kelsey Phone: 0405 251 864 Email: richard@beercartel.com.au Could Valentine’s Day be the Key to Relationship Success? 2017-02-06T02:52:55Z could-valentine-s-day-be-the-key-to-relationship-success Created by retailers Beer Cartel and Edible Blooms, the 2017 Australian Valentine’s Survey investigated the views of Australian couples towards Valentine’s Day. Richard Kelsey, Director of Beer Cartel said the findings were interesting; particularly that fact that celebrating Valentine’s Day is important to the success of a relationship. “I suspected those celebrating Valentine’s Day would be more positive towards their relationship, but the difference between the two groups was revealing,” said Mr Kelsey. Kelly Jamieson, Managing Director of Edible Blooms was not surprised at the survey results, particularly the trend for women to send gifts to their partners on Valentine’s Day. “Whilst traditional flowers are sent to an audience of 95% women, on Valentine’s Day each year more than 60% of Edible Blooms’ gift deliveries are sent to men,” said Ms Jamieson. “Both partners should be celebrated on Valentine’s Day, there are two people that make a relationship successful,” she said. Key findings of the research included: Those intending to celebrate Valentine’s Day are more positive to their relationship; 68% of those intending to celebrate Valentine’s Day say their relationship is better than ever, compared to just 50% of those not celebrating 80% of all Australian couples expect to celebrate the day with their partner Restaurants will be kept busy with 57% of those doing something special saying they will have a meal out While more Australian's (63%) will celebrate this Valentine's Day by doing something special with their partner - gift giving is also an important tradition; Women can expect their partner to spend an average of $98 on flowers, chocolate and a card, while men will receive almost as much with women spending $94 on a card, chocolates and alcohol Relationship coach Michael Brook agreed with the findings of the research. “Couples that stay together long term and increase in love and intimacy, are always trying to focus on what attracted themselves to their partner in the first place. They also, are doing some of the behaviours that they did when they were initially dating, like celebrating Valentine’s Day,” said Mr Brook. “Like many things in a relationship… it’s the little things that are the big things,” he said. Those looking for truly unique gifts this Valentine’s Day gifts can check out Edible Blooms great range of edible chocolate roses, or Beer Cartel’s craft beer gift packs. Full results of the study can be found at: https://www.beercartel.com.au/blog/2017-australian-valentines-survey/ While the Mining Boom in Western Australia Runs Dry, Craft Beer Shines with One WA Brewery Voted Australia’s Best 2016-08-12T01:46:14Z while-the-mining-boom-in-western-australia-runs-dry-craft-beer-shines-with-one-wa-brewery-voted-australia-s-best Created by craft beer retailer Beer Cartel, the 2016 Australian Craft Beer Survey is the most comprehensive, publicly available research ever undertaken with Australian craft beer drinkers. Richard Kelsey, Director of Beer Cartel said Feral Brewing being voted Australia’s best craft brewery was evidence of the quality of beer being produced out of Western Australia. “We’ve always looked to WA as one of the great pioneering craft beer states in Australia,’” said Mr Kelsey. “Feral Brewing has been producing exceptional craft beer over the last ten years, regularly picking up awards by the Australian beer judging community. This latest accolade builds upon these numerous awards, showing Feral is considered by the craft drinking public in the same light as these judges.” Key findings of the research included: - Feral Brewing is Australia’s best craft brewery: Feral beat national craft beer brands to be voted Australia’s best, including James Squire, Little Creatures and Matilda Bay (all of which are owned by large multi-national companies). - Pale Ale is Australia’s most consumed style of beer: consumed by 91% of craft beer drinkers. - Australian craft beer drinkers are highly patriotic: voting Australia the best beer producing nation. - 88% are frustrated by the beer selection at sporting and music events - 81% believe the government should do more to support Australian craft breweries Chris McNamara, Executive Officer of the Craft Beer Industry Association (CBIA) of Australia said that the study was a fantastic initiative at better understanding the Australian craft beer drinking landscape. “This study by Beer Cartel confirms a lot of perceptions we had towards the Australia craft beer market, but builds upon these further,” said Mr McNamara. To learn more about the 2016 Australian Craft Beer Survey contact Richard Kelsey 0405 251 864. To view the survey results click here. While Australia Suffers #censusfail One Survey Shines Through 2016-08-10T02:31:14Z while-australia-suffers-censusfail-one-survey-shines-through Created by craft beer retailer Beer Cartel, the 2016 Australian Craft Beer Survey is the most comprehensive, publicly available research ever undertaken with Australian craft beer drinkers. Richard Kelsey, Director of Beer Cartel said the results of the survey to be released Friday 12th August provide an excellent insight into the Australian craft beer landscape. “Before getting into craft beer, my former working life was in market research. This is my opportunity to give back to a young and vibrant industry,” said Mr Kelsey. “We have designed the research to provide a fantastic bird’s eye view of the growing Australian craft beer scene, in the only segment of the beer market which is in continuous growth. This inaugural study will provide a clear understanding of consumer trends towards craft beer.” The research will reveal: - Australia’s best craft brewery - Australia’s most consumed beer style - Australia’s favourite beer style - The number one beer producing nation in the world - Craft beer purchase and consumption habits - Attitudes to craft beer Chris McNamara, Executive Officer of the Craft Beer Industry Association (CBIA) of Australia said that the study was a fantastic initiative at better understanding the Australian craft beer drinking landscape. “This study by Beer Cartel will help reveal a lot of perceptions we have towards the Australia craft beer market, while building upon these further,” said Mr McNamara. To learn more about the 2016 Australian Craft Beer Survey contact Richard Kelsey +61 405251864.