The PRWIRE Press Releases https:// 2012-10-04T04:26:22Z Australian Retailers Lay Blame in Wrong Direction 2012-10-04T04:26:22Z australian-retailers-lay-blame-in-wrong-direction Internationally accredited strategy expert, Robynne Berg warns the Australian retail industry is headed for increasingly difficult times unless retail chiefs start transforming their businesses.In her whitepaper, Breakthrough Growth Opportunities in Australian Retail, published this week, Ms Berg argues that retail executives who continue to blame their current profit woes on external factors, including online retail, market fluctuations, GST thresholds or the economy, have no one but themselves to blame.  “These are all issues in their own right,” Ms Berg agrees “But they are the symptoms not the cause of their profit challenges. The core issue for Australian retailers is that they’re working to redundant business models. Unless retailers change their business models and embed an innovative culture they will continue to become less sustainable.”Her whitepaper contends that the exponential growth in online shopping is not the greatest threat for brick and mortar retailers.  She cites poor Australian retail performance on the endemic problems of poor customer service, ignorance regarding today’s consumer and a persistent discounting mentality. Ms Berg maintains retailers are continuing to base their businesses on out-dated business models and misaligned short-term strategies. Ms Berg points to retailers including Harrods in the UK, Apple Stores and Zara who have adapted innovative business models and put customers at the centre of their strategy resulting in exceptional revenue, profit and customer loyalty.  Ms Berg also attributes retailers’ focus on competitive strategy as another core factor in the industry’s current slump. “The problem with competitive strategy – which underpins most traditional strategies – is that it focuses on agreed competitive factors that lock companies in head to head competition for market share and competitive advantage and blinds them to significant shifts in the market place. Focussing on competitors and seeking to emulate or eclipse their strategic moves can leave an organisation oblivious to the actual factors that will drive growth and profit.”Importantly, retail is not dead, the whitepaper asserts. Rather it is at a pivotal point where those retailers who can transition their organisations and enact transformational change will position their organisations for significant and sustainable growth and profit. To create sustainable growth Ms Berg states organisations must adopt the principles of transformational or Blue Ocean Strategy®. She encourages retailers seek strategies to break the trade off between differentiation (high value) and low cost strategies and strive for value innovation. Value innovation is the core principle of Blue Ocean Strategy and refers to the simultaneous pursuit of differentiation and low cost strategy.Ms Berg advises also advises retailers to look beyond the market boundaries that define their business and to view themselves within the context of other industries, strategic groups, customer groups and time. “It is when organisations look beyond the established market boundaries that they will identify opportunities for significant growth and profit; potentially in a way that is industry changing.” “The iconic retailers of the future will be led by the visionaries who don’t just talk innovation but embed it into their organisations. Retailers who reframe their business models, embrace today’s consumer and engage shareholders, staff and suppliers in their vision will reap the rewards through revenue, profit and customer loyalty.”– ENDS – BackgroundAbout Robynne Berg:Ms Berg is Managing Director of Berg Consulting Group and works with Australian businesses to create transformational strategy. She is one of a select number of accredited Blue Ocean Strategy consultants in Australia. She specialises in retail, tourism, financial services and the public sector. She delivers senior executive training, workshops and strategy consultation in creating an innovative mindset and Blue Ocean Strategy.About Blue Ocean Strategy®:Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating uncontested market space (‘blue oceans’) poised for growth. It focuses on “value innovation” – the simultaneous pursuit of differentiation and low cost strategies. Blue Ocean Strategy (BOS) is the result of 20 years of research by Professors W. Chan Kim and Renee Mauborgne who studied over 150 strategic moves in more than 30 industries. Their research was the basis for the international best selling book, ‘Blue Ocean Strategy’.   Professors Kim and Mauborgne have been awarded the Nobel Colloquia Prize for Leadership on Business and Economic Thinking 2008. In 2012 they were ranked #2 World’s Best 50 Thinkers. The book has won awards across the globe and has been published in 42 languages.   Blue Ocean Strategy creators ranked #2 in World Top 50 Thinkers 2011-11-15T06:17:42Z blue-ocean-strategy-creators-ranked-2-in-world-top-50-thinkers The creators of Blue Ocean Strategy and authors of the best selling book of the same name were awarded this week with number 2 ranking in Worlds Top 50 Thinkers.The criteria for selection includes originality and practiciality of ideas, rigour of research, impact of ideas, international outlook, business sense and loyalty of followers.Blue Ocean Strategy is the new international benchmark in transformational strategy. It helps organisations break away from the limitations of traditional strategy which is competitor focussed and discover competitor free blue oceans. It helps organisations create leaps in value for customers and the business making the competition irrelevant.Blue Ocean Strategy is practised in Australia. The UCSI Blue Ocean Strategy Australia office is located in Melbourne with accredited affiliates and practitioners located across Australia. A New Year Brings Seven Steps to Discovering Life Purpose 2011-01-16T03:38:36Z a-new-year-brings-seven-steps-to-discovering-life-purpose Robynne Berg, director of Berg Consulting Group, today announced her first Discover Your Life Purpose workshop for 2011. To be held at Amora Riverwalk Hotel in Richmond on Saturday 19 February, the full-day workshop guides participants through seven steps, from finding life purpose to bringing personal and professional dreams to fulfilment. Workshop facilitator, Robynne Berg believes that everyone is able to achieve their professional and personal dreams through following the seven steps. “I think many of us unintentionally take steps towards dream fulfilment that lead to frustration rather than success,” says Berg. “I know of many people who use affirmations and visualisation in attempt to achieve their dreams. Affirmations are great but they don’t work unless we fully prepare and make the commitment to our personal success.” “Likewise, motivation is often misunderstood. We often think that if we could just get motivated we’d achieve our dreams. But motivation isn’t like that; you can’t just snap your fingers and ‘voila – motivated’. Motivation is a by product of having other areas of our life in order. “To Discover our Life Purpose and achieve our dreams we need to focus on the critical matters of managing our energy, understanding external and internal dreams, writing and reframing our life story and monitoring our self talk,” She says. The Discover Your Life Purpose workshop takes attendees through a series of activities including: discovering our life purpose; external and inner dreams; writing & reframing our life story; declaring our independence; managing our energy; using flow for optimal performance; self talk and visualisation, and revitalising dreams. For workshop registration Click Here or visit www.bergconsulting.com.au/seminars.Workshop Details Saturday 19 February 2011 9.30am - 3.30pm (includes refreshments) Aroma Riverwalk Hotel 649 Bridge Road Richmond VICCost: $330.00 (plus booking fee)About Robynne BergAs a speaker and workshop facilitator Robynne discusses the concepts of emotional intelligence, visionary and strategic leadership to help individuals and organisations transform themselves and operate optimally. Robynne overcame early tragedy to transform her life and lead a successful marketing and leadership career over 20 years. She speaks from experience and shares her personal lessons in how we can overcome adversity, find courage to lead, harness our fears and difficulties and accept responsibility in order to achieve and live our dreams. A New Year Brings Seven Steps to Professional Fulfillment 2011-01-15T06:23:21Z a-new-year-brings-seven-steps-to-professional-fulfillment Robynne Berg, director of Berg Consulting Group, today announced her first Discover Your Life Purpose workshop for 2011. To be held at Amora Riverwalk Hotel in Richmond on Saturday 19 February, the full-day workshop guides participants through seven steps from finding life purpose to achieving professional and personal dreams. Business and leadership consultant and workshop facilitator, Robynne Berg, believes that everyone is able to achieve their professional dreams through following the seven steps. “ Many of us find that the New Year is a time where we reflect on what’s working and what isn’t in our professional lives and we create our professional resolutions,” says Berg. “However I see many people make the mistake of thinking achieving professional dreams is all about getting motivated. Motivation is great, but it doesn’t come from choosing to be motivated. Its more complex than that. Motivation is a by product of having other areas of our professional and personal life in order.” “Instead the Discover Your Life Purpose workshops focus on the critical matters of developing and understanding ourselves better,” She says. The Discover Your Life Purpose workshop takes attendees through a series of activities including: discovering our life purpose; understanding external and inner dreams; writing & reframing our life story; declaring our independence; managing our energy; using flow for optimal performance; self talk and visualisation, and revitalising dreams. “When we undertake the seven steps, motivation comes effortlessly” says Berg. “Undertaking a commitment to your professional goals such as attending the Discover Your Life Purpose workshop should be firmly on the professional resolution list for all professionals seeking to transform their careers and personal lives.” For workdhop registration Click Here or visit www.bergconsulting.com.au/seminars.Workshop Details Saturday 19 February 2011 9.30am - 3.30pm Aroma Riverwalk Hotel 649 Bridge Road Richmond VIC About Robynne BergAs a speaker and workshop facilitator Robynne discusses the concepts of emotional intelligence, visionary and strategic leadership to help individuals and organisations transform themselves and operate optimally. Robynne overcame early tragedy to transform her life and lead a successful marketing and leadership career for over 20 years. She speaks from experience and shares her personal lessons in how we can overcome adversity, find courage to lead, harness our fears and difficulties and accept responsibility in order to achieve and live our dreams.