The PRWIRE Press Releases https:// 2020-06-24T00:27:54Z Isagenix appoints Polkadot Communications as agency of record 2020-06-24T00:27:54Z isagenix-appoints-polkadot-communications-as-agency-of-record Polkadot Communications is heading into the second half of 2020 with a new global client win, Isagenix, adding to its health and wellness portfolio. Isagenix, winner of the prestigious Marketing & Sales Award titled ‘the Story’ presented by Direct Selling Australia (DSA) – is a company committed to inspiring and empowering individuals to live their best life through a journey of nutrition, health and overall wellness. The Direct Selling company has appointed Polkadot Communications to drive awareness of its brand and educate Australian and New Zealand consumers about their product portfolio.Polkadot Communications will be responsible for PR, content creation, influencer engagement and corporate communication. General Manager of Polkadot, Anna MacIntosh said, “We appreciate how challenging the past three months have been on our industry, so we are absolutely thrilled to partner with Isagenix. Our partnership also comes at such a relevant time when people have become more aware of the importance of their overall health and wellbeing since being in lockdown. We see this as an opportunity to support the Isagenix community and guide consumers that may be looking to make a change in their lifestyle. We are excited to be working with the Isagenix team and to help the brand grow across the ANZ market.”General Manager Isagenix Australia and New Zealand, Steve Foxwell, said, "As a family-owned, almost 20-year-old company, we are about providing high-quality nutrition, tools, and resources that set our members up for success in their health and wellness journey. We are excited to be working with Polkadot Communications. They really understand our brand, values and mission, so we are looking forward to seeing the awareness of our brand grow. Their experience with other health and wellness brands makes them the perfect agency to support us in our new chapter.” The addition of Isagenix to the Polkadot Communications client roster signifies the continued growth of the agency and highlights the support that it can provide to brands, from start-ups to global companies. Polkadot Communications clients include The Empire State Building, Palmer’s, The Fitness Show, Boehringer Ingelheim, PagerDuty, Wushka, Lux Aestiva, Dash Delivers, BDC and Play Travel. Sydney PR agency Polkadot Communications sets up a free hotline for businesses and not-for-profits who require communications support in a time of crisis 2020-04-15T23:33:08Z sydney-pr-agency-polkadot-communications-sets-up-a-free-hotline-for-businesses-and-not-for-profits-who-require-communications-support-in-a-time-of-crisis Leading Sydney based PR and Communications agency, Polkadot Communications, has set up a COVID-19 communications hotline for any small business or not-for-profit who are challenged with cut marketing spend and who are unsure how to navigate their communications during this time. The intention of the hotline is to help Australian brands and not-for-profits who need guidance on communication to their stakeholders, staff, customers and the media. It’s available to companies who do not have access to these resources currently and will remain a free service. Founder and owner of Polkadot Communications, Dionne Taylor, says, “My intention is that Polkadot Communications will become a trusted advisor to brands and organisations to help steer them through the uncertainty, whilst also supporting their company’s marketing challenges. We are able to assist them to rebuild their brand value, sales, momentum whilst they navigate their way in this limbo-state we are all finding ourselves in. “In times of change, we want to help brands to operate in a new communications world and to support them in keeping a presence when research is showing that consumers and businesses are listening now more than ever. For brands that have taken a hit, we want to help them fight back and get on the front foot so that they can thrive again. “All industries have been affected, and communication, both internal and external is so important. When the lights of the world have been switched off, now more than ever is the time to switch on or maintain and pivot your marketing to remain relevant, so that the business’ network can keep supporting them and come out the other end, together. Now is the time to begin to build if brands want to thrive when the market improves,” says Dionne. Dionne Taylor suspects businesses will require guidance around internal communication to employees, external communication to stakeholders and social media audiences, and assistance with crisis communications. Whilst Polkadot Communications have had some clients in the travel sector pause their campaigns, other sectors such as tech, beauty, food and pet health have continued to thrive. As a company, in keeping with the guidelines from around the world to enforce and maintain social distancing, the company has temporarily changed their logo with the motto, “Maintaining Relevance. Keeping Socially Distant.” To access a free consultation, businesses and not-for-profits are encouraged to visit https://www.polkadotcommunications.com.au/offers/covid-19-comms-hotline/ Sessions will take place either on Zoom or on the phone. Two in five ANZ companies are alerted to major technology issues via customers – a report on the impact of outages and IT disruption finds 2020-03-11T01:26:06Z two-in-five-anz-companies-are-alerted-to-major-technology-issues-via-customers-a-report-on-the-impact-of-outages-and-it-disruption-finds PagerDuty, Inc. (NYSE:PD), a global leader in digital operations management, has released the State of Unplanned Work Report 2020 today. The report uncovers the challenges that businesses and teams face when time-critical, unplanned work arises, putting the role of digital operations management at the forefront of the customer experience conversation. The report[1] found that over two in five (42%) businesses discover major technology issues from their customers, indicating that many companies are reacting to incidents after they have already had a negative impact. Additionally, these unplanned issues are highly prevalent, with nearly one in three (29%) businesses experiencing major technology issues at least weekly. Jonathan Rende, Senior Vice President Product at PagerDuty, said, “The world is always on. Increasingly complex IT ecosystems and rising customer expectations are extremely difficult to manage. When delays, downtimes or outages occur, it not only diverts resources away from critical projects but it often has far-reaching consequences such as lost customers and revenue, reputational damage and employee impact. “Customer experience is the new competitive battleground for business. Responding to major technology issues once customers have already been affected not only impacts revenue, it also creates unnecessary stress for employees,” said Jonathan. Unplanned work hurts culture and retentionThe report found that unplanned work due to major technology issues resulted in the following impacts on employees:59% said it resulted in more stress and anxiety53% said it reduced their work-life balance and 22% said it resulted in health issues31% said it resulted in more mistakes27% said it resulted in decreased interest in their jobs Most companies are unprepared for unplanned workOver half (52%) of respondents said that they have experienced a major technology issue that was not covered by their company’s documented response plan. 30% of businesses have no automation in place for resolving major technology issues, while over half (55%) said just a few of the actions are automated; 13% said most of the actions are automated; and a surprisingly small 2% said the entire process is automated.When commenting on the startling statistics of businesses in ANZ being unprepared with little or no automation in place, Jonathan said, “Technology problems are business problems. It is now more important than ever for a company to solve problems and find opportunities in real-time. Software developers are market makers and a customer’s digital experience defines a company’s success. When teams aren’t able to innovate quickly, companies are more exposed to competitive threats.” According to the report, more than two in three, or 67%, of technology employees will lose more than 100 hours of productivity due to unplanned work in 2020. Inefficiencies in managing major technology issues on a regular basis is having a significant impact on employee morale, with nearly one in three surveyed, or 30%, saying they have considered leaving a job due to too much unplanned work. According to Jonathan, “Having an automated, digital operations management platform that is underpinned by machine learning is critical today. It allows companies to bring the right people together in real-time to enable businesses to quickly orchestrate a response, stop the finger pointing and spend more time innovating and enhancing their customers’ experiences.” Additional report findings for ANZMore than one in two (55%) stated that resources are routinely diverted to unplanned work, while three in four (75%) said unplanned work is an inhibitor to innovation 25% said that major technology issues result in a damaged brand and 35% reported compliance problems as a result 68% said that major technology issues result in extra work and 61% reported that major tech issues lead to unhappy customers 38% said that there is increasing customer expectations around convenience and performance, while 43% reported increasingly complex IT environments are making it more difficult to provide a great customer experience [1] PagerDuty’s State of Unplanned Work Report 2020 surveyed a total of 507 participants that are responsible for technology issue response and resolution. Participants were from Asia Pacific countries, including 56% (284) respondents from Australia and New Zealand. Polkadot Communications Announces New Client Wins and Hire 2020-03-02T00:46:23Z polkadot-communications-announces-new-client-wins-and-hire Polkadot Communications has kicked off 2020 with four new client wins and a new hire – marking the agency’s continued growth across travel, food and property.Leading online travel agency, Trip.com, has appointed Polkadot Communications to support their Australian launch. The additional clients added to the agency portfolio include Vegan chocolate brand, NOMO, and collaborative workspace, Creative Cubes.Co South Melbourne. The agency has also been appointed to launch a new luxury estate Hermes Estate Luxury Retreat located in northern New South Wales. As veganism continues to rise in Australia, Polkadot Communications will tap into the agency’s vegan expertise to drive awareness for the NOMO brand amongst Australians. Creative Cubes.Co has engaged Polkadot Communications to launch the company’s latest and largest co-working space in South Melbourne.All four wins signify the synergy of Polkadot Communications as an independent challenger brand, attracting likeminded brands wanting to challenge the Australian market. Across the portfolio, Polkadot Communications will be responsible for creating experiences, stakeholder engagement, content creation and influencer outreach, and media relations. Agency owner, Dionne Taylor said, “What a way to kick off 2020! I’m so proud of the agency and the team and cannot wait to work with all of these awesome brands to elevate their awareness throughout the year and beyond. The diverse mix of clients further reiterates that as an agency, we are dynamic and adaptive to multiple markets.”Trip.com Head of Marketing, Joanne Heggie, said about the appointment, “As a start-up brand in Australia and New Zealand with a big vision and even bigger targets, we selected Polkadot Communications to represent Trip.com as they fit our dynamic out-of-the-box style PR needs. We look forward to Polkadot helping us grow and earn positive brand reputation and awareness that our brand deserves.”Managing Director of Kinnerton Confectionary, Tanya Doyle, said "We appointed Polkadot Communications to drive awareness for the launch of the NOMO brand into the Australian market. As a Vegan chocolate brand, we knew Polkadot were the perfect agency for us due to their experience with other health food and vegan clients. We look forward to seeing the awareness of our unique product grow in the market and drive consumers to our main retailers. Polkadot Communications is the perfect agency for the job!" In addition to new client wins, the agency has also hired Isabella Donato who joins the team as Account Manager to spearhead the agency’s travel and lifestyle clients.Polkadot Communications clients include The Empire State Building, Palmer’s, Hostelworld, The Albert, The Fitness Show, Creative Cubes.Co, Boehringer Ingelheim, Big Tiny, Jack’s Creek, PagerDuty, Tasman Eco, and The Mulia, Mulia Resort & Villas – Nusa Dua, Bali. Hostelworld reveals key 2020 travel destinations 2019-11-18T02:53:04Z hostelworld-reveals-key-2020-travel-destinations Bookings by Australians to the tear-drop island of the Philippines has increased by 109% in the last 12 monthsCultural hubs and picturesque islands dominate the list of destinationsAussies say European cities are still popular but it’s off the beaten track destinations that are on the riseHostelworld, the global hostel-focused online booking platform has unveiled its Top 20 destinations for 2020 for Australians, based on 2019 booking data. Leading the charge is the Philippines’ home of surfing, Siargao Island, with a significant Year on Year (YoY) growth of 109%. Coron, another Philippine island, is listed at number five, with neighbouring South East Asian destinations Phong Nha and Ninh Binh, in Vietnam, and Canggu and Gili Trawangan, in Indonesia also featuring on the list.Hostelworld’s Top 20 Destinations for 2020 based on analysis of Hostelworld’s Australian customer booking data between 2018 and 2019 are: Siargao Island, Philippines La Spezia, Italy Phong Nha, VietnamShkoder, Albania Coron, Philippines Catania, ItalyPalma de Mallorca, SpainTirana, AlbaniaEriceira, PortugalPalmero, ItalyNinh Binh, VietnamCanggu, IndonesiaJasper, CanadaTaromina, ItalyIbiza, SpainCorfu, GreeceVerona, ItalyTurin, ItalyGili Trawangan, IndonesiaBroome, AustraliaUnique experiences and destinations are paramount 33% of future travellers are expecting once in a lifetime experiences through travel, as revealed in Hostelworld’s recent Evolution of the Hostel Traveller report. Destinations like Shkoder, the most historic town in Albania (+47%), offer unique experiences such as; exploring Skadar Lake, the largest lake in the Balkans that forms a natural boundary between Albania and Montenegro, or visiting the infamous fortress of Grmozur – Montenegro’s own Alcatraz. Cities such as La Spezia, Italy (57%+) that offer traditional cultural and food experiences are also seeing a significant increase in bookings. With wine and olive oil making up the foundation of the local cuisine in La Spezia, it’s hardly difficult to understand why! Culture and off the beaten track travel are on the riseIt is widely recognised that there has been a significant increase in off the beaten track travel across the board in recent years, and hostel travellers are no different. In 2018, Sydney was featured in the top 19 destinations for 2019, however, this year Broome has knocked Sydney off the list with a 4% increase in bookings which is predicted to continue well into 2020. The Evolution of the Hostel Traveller report also revealed that Gen Z’s are looking to explore beyond the tradition routes with a 33% decline globally in tried and tested routes. Established travel destinations are still pushing the boundaries Whilst a substantial number of the 2020 destinations are unique, off the beaten track and full of culture, there are still Aussies who are looking to stick to what they know. Cities including Canggu, and Gili Trawangan, in Indonesia, and Ibiza in Spain continue to grow in popularity and have seen 10%, 4% and 8% YoY growth respectively. Hostels available to book via Hostelworld in top five destinations are listed below:Hiraya Surf Hostel, Siargao Island, Philippines5 Terre Backpackers City, La Spezia, ItalyCentral Backpackers Hostel, Phong Nha, Vietnam The North Hub, Shkoder, AlbaniaDayon Hostel, Coron, Philippines People looking to travel to any places outlined in this content should check the government website for alerts before travelling: https://smartraveller.gov.au/ Chelsie is shining with her custom-made ring from Larsen Jewellery! 2019-09-19T12:14:37Z chelsie-is-shining-with-her-custom-made-ring-from-larsen-jewellery-1 Larsen Jewellery is incredibly pleased to have been a part of The Bachelor Australia Series 7 as the Official Ring Partner, and to have been able to assist Matt Agnew in designing and creating this incredibly beautiful commitment ring that Matt has given to Chelsie. In preparation for the finale episode, Senior Larsen Jeweller, Kate Reid met with Matt for a one-on-one jewellery consultation. Together, Matt and the team at Larsen Jewellery designed the beautiful bespoke ring for his chosen Bachelorette, Chelsie. Matt was taken by the rarity of the colours and shapes of some truly unique gemstones, and his final selection was carefully considered and personal. “As a Senior Jeweller at Larsen Jewellery, I was fortunate enough to meet with Matt and discuss his ideas for a perfect gift for his chosen bachelorette. I showed him various gemstones and diamonds and we spoke about a number of different design options,” Kate notes of her appointment with Matt. “The custom-made ring is set with a striking 3.73ct rectangular cushion cut grey Spinel gemstone, accentuated by two dazzling shield cut diamonds. The unique ring was entirely handmade by one of our most talented Jewellers using Fairtrade™ 18ct rose gold,” Kate continues. Fairtrade certified gold is responsibly mined. This means that the miners have received a Fairtrade ‘Minimum Price and Premium’, which assists with social, environmental and economic development in their communities, and in turn creates better living and working conditions. Fairtrade gold helps miners and their communities to work their way out of poverty in South America and Africa. Co-Founder of Larsen Jewellery, Lars Larsen comments: “As always, we have really enjoyed the process of working with The Bachelor Australia team as the Official Ring Partner for Series 7. This is the third year in a row that we have partnered with The Bachelor Australia as the Official Ring Partner, and each year we are impressed by how engaged The Bachelors have been with the process. We are once again very excited to be able to showcase our work to both Matt and the shows’ viewers”. Creating exceptionally beautiful jewellery and using stunning, ethically sourced diamonds, coloured gemstones and metals, Larsen Jewellery represents the pinnacle in quality and design when it comes to beautiful fine jewellery. As one of the most respected jewellers in Australia, Larsen Jewellery specialises in custom made pieces of fine jewellery, which can be designed to meet the individual taste and requirements of each client. www.larsenjewellery.com.au @larsenjewellery #TheBachelorAU #larsenjewellery #officialringpartner For further information on the Official Ring Partnership, to visit one of the Larsen Jewellery stores or to co-ordinate an interview with a Larsen Jewellery representative contact: Annabel Carroll from Polkadot Communications // annabel@polkadotcomms.com.au // 0451 915 112 Polkadot Communications Launches into Pet Care 2019-09-09T00:11:04Z polkadot-communications-launches-into-pet-care Following a competitive pitch, Polkadot Communications has won the Australian account for pet care brand FRONTLINE®. The agency has been tasked with supporting the brand’s recent accolade, ‘Brand of the Year’ 2019-2020 in the Animalis Edition of the World Branding Awards and to drive awareness of its partnership with PetRescue. Anna MacIntosh, General Manager of Polkadot Communications, said, “We are delighted to work with FRONTLINE®, a brand with a 20-year heritage in the Australian market and who is trusted by Australian pet owners. “Our work will tap into the wonderful obsession Australians have with pets, and we will use purpose-driven communication to turn this obsession into ownership by promoting the incredible cause of PetRescue and animal adoption.” Polkadot Communications clients include; Hostelworld, The Empire State Building, Sydney Harbour Federation Trust, Palmer’s, Look Fantastic, P.volve, Fry Family Foods, The Fitness Show, Athena Home Loans, PagerDuty, Tasman Eco, Swirlit, and The Mulia, Mulia Resort & Villas – Nusa Dua, Bali, CreativeCubes.co, Larsen Jewellery, Matific, and pro-bono client Ronald McDonald House Charities. Hostelworld announces strategic investment in Tipi Pty Ltd 2019-08-22T04:25:54Z hostelworld-announces-strategic-investment-in-tipi-pty-ltd Hostelworld, the global hostel-focussed online booking platform, is pleased to announce a strategic USD $3 million investment (AUD $4.42 million as at today’s rate) in Australian start-up Tipi Pty Ltd, an innovative, hostel-focussed technology company. Tipi Pty Ltd provides technology solutions exclusively to the hostel market, enabling guests to check-in and download their keys prior to arrival. For hostel owners, this streamlines check-in, lowers staff overheads and creates a mobile community to engage more effectively with their guests. During their stay, guests can meet other people staying at the same time, see what’s on at the hostel and browse local experiences - increasing ancillary revenue and improving guest satisfaction scores. This minority share investment is in line with Hostelworld’s strategy to partner and invest in innovative technology businesses within the hostel market, which improve the Hostelworld experience for both hostel guests and hostel owners and differentiate Hostelworld from traditional OTAs (Online Travel Agency). As part of the investment, Hostelworld will support the business to achieve its ambitious growth plans and allow Hostelworld to provide smart technology solutions to its global hostel customer base. Tipi Pty Ltd customers will also have access to Hostelworld inventory, allowing them to make their next booking after check-out and move seamlessly between the two platforms, whether this is to engage directly with other guests, the hostel or book ancillary activities. The partnership will also mean that Tipi Pty Ltd will have a presence in London and Dublin. Jack Bowcott, CEO of Tipi Pty Ltd commented: “We are delighted to be partnering with Hostelworld. They are the go-to platform for hostel travellers and have a key focus on investing in the best technology for the hostel market. We started Tipi Pty Ltd with the mission of making hostels smarter and guests happier. This investment brings us one step closer to achieving this objective, with the opportunity to bring our smart technology to a wider audience of hostels. We are extremely excited to partner with Hostelworld and work together to deliver on our ambitious global growth plans.” Commenting on the investment, Gary Morrison, CEO of Hostelworld said: “I’m pleased to announce our partnership with Tipi Pty Ltd, which will enable our hostel partners to provide a sophisticated and integrated digital check-in solution, which we believe is a compelling differentiator for our hosteller customers. The investment is in line with our strategy to invest in innovative technology businesses, to improve the experience for our hosteller customers and drive efficiencies and ancillary revenue for our hostel partners, positioning us as a market leader in the hostel sector.” About Hostelworld Group Hostelworld Group is a global hostel-focussed online booking platform, sparking social experiences for young and independent travellers. Our customers are not your average tourists; they crave unique experiences that we facilitate with the best choice of hostels around the world offered in 19 languages across the website and 13 languages on our app of our core brand Hostelworld. We have 20 years’ experience as the hostel Online Travel Agent (“OTA”) experts, and today we work with over 17,400 hostel properties globally, in addition to 20,000 other forms of budget accommodation. Our customers have access to an extensive database of more than 12 million customer reviews which allows them to choose the hostel that’s right for them. Since 1999 we’ve partnered with hostels worldwide, enabling them to manage and distribute their inventory to our highly engaged and valuable global customer base. For more information: www.hostelworldgroup.com About Tipi Pty Ltd Tipi is an award-winning travel startup on a mission to make hostels smarter and guests happier. We provide innovative technology solutions to hostels to enable their customers to check-in, download their key and meet other guests using app-based technology. Tipi automates a lot of the processes around check-in, which improves operational efficiency, creates a mobile platform to engage with guests and generates ancillary revenue streams for the hostel. We are a hostel-focused business dedicated to using technology to improve guest experience. Tipi Pty Ltd was founded in 2014 and is headquartered in Sydney, Australia. For more information: www.tipi.travel Polkadot Communications Bolsters Beauty Roster 2019-08-13T23:51:54Z polkadot-communications-bolsters-beauty-roster-1 Polkadot Communications has won the Australian account Europe’s number one online premium beauty retailer, lookfantastic®. The addition of lookfantastic® boosts the agency’s growing global client portfolio. Polkadot Communications will support earned, social and owned media, as well as provide SEO and SEM services to elevate the brand across multiple channels and support its full year in the Australian market. Director of Polkadot Communications, Dionne Taylor, said, “With deep beauty and lifestyle credentials over our 13-year agency history, it’s our honour to work with such a well-known global brand. We have been in deep discussions with the lookfantastic® for some time now so it’s exciting to be able to activate our creative concepts.” Caroline McKenna, lookfantastic® Regional Manager AU/NZ Beauty says, “We are delighted to be working with Polkadot Communications. Their expertise in technical SEO linked to PR outreach won us over and we look forward to working closely with them on strategies to further build on lookfantastic® Australia’s brand awareness.” Polkadot Communications clients include; Hostelworld, The Empire State Building, Sydney Harbour Federation Trust, Palmer’s, P.volve, Fry Family Foods, The Fitness Show, Athena Home Loans, PagerDuty, Tasman Eco, Stack Panel, Swirlit, and The Mulia, Mulia Resort & Villas – Nusa Dua, Bali, CreativeCubes.co, Orange Theory Fitness, Larsen Jewellery, Venus Concept Matific and pro-bono client Ronald McDonald House Charities. Polkadot Communications Grows its Lifestyle Portfolio and Hires New Staff 2019-07-09T23:50:12Z polkadot-communications-grows-its-lifestyle-portfolio-and-hires-new-staff Polkadot Communications has added three new clients to its lifestyle stable including global fitness phenomenon and trainer of Victoria Secret’s models, P.volve, vegan-based food company the Fry Family and functional oral health drinks brand Swirlit. Across all three clients, Polkadot Communications will deliver a mix of content creation, community management, PR, event management and influencer engagement. Agency owner, Dionne Taylor said, “We’re always looking to work with clients who can differentiate themselves from their competitors in their industry, and those that have something to say. We’re thrilled to partner with these leading brands known on both a local and global scale.” General Manager of Polkadot Communications, Anna MacIntosh, said, “As the agency continues to have a stellar 2019, we are proud to continue growing a sector in what the agency is famous for, lifestyle communications.” Marketing Director for the Fry Family, Tammy Fry said, “We are very excited to be working with the motivated, professional and experienced team at Polkadot Communications. We have no doubt that the collaboration will have excellent results and add great value to media content on the subject of plant-based foods and lifestyle.” In addition to new client wins, the agency has also hired Sarah Young who joins the team with a strong mix of lifestyle experience and design and digital expertise. Polkadot Communications clients include; The Empire State Building, Sydney Harbour Federation Trust, Palmer’s, Hostelworld, The Fitness Show, Athena Home Loans, PagerDuty, BaseUp, Tasman Eco, Stack Panel and The Mulia, Mulia Resort & Villas – Nusa Dua, Bali. -ends- For more information: Clare Goodhew, Polkadot Communications clare@polkadotcomms.com.au / 9281 4190 Hostelworld unveils 'Evolution of the Hostel Traveller' Report 2019-06-12T02:59:07Z hostelworld-unveils-evolution-of-the-hostel-traveller-report New Hostelworld report busts backpacker stereotypes ‘Tried and tested routes’ are declining in popularity for Gen Z The top three destinations for future Aussie Gen Z travellers are Greece, Norway and Portugal Women are going on more extended backpacking trips than men The majority of hostel travellers are now employed young adults taking planned vacations, rather than students Over four in five (81%) recent travellers who went on extended trips chose to stay in hostels Australia, June 12th, 2019, 9am AEST – Hostelworld, the world’s leading hostel-focused online booking platform, has unveiled its ‘Evolution of the Hostel Traveller’ Report today. The global report breaks backpacker stereotypes and unpacks traveller behaviours across three generations, Baby Boomers, Gen X and Gen Y. The report, which surveyed over 5,000[1] people from different generations – including Australia, the USA, UK, France, Germany, India and Brazil – has revealed a noticeable shift in the activity’s backpackers do when travelling across the globe and in hostels. Partying has taken a back seat, and in its place is volunteering, venturing to off-the-beaten-track destinations and long-term planning. Furthermore, Gen Z’ers are looking to explore beyond the traditional routes with a 33% decline in trips planned to ‘tried and tested’ destinations when compared to Gen X or Baby Boomers. Busting the backpacker behaviour According to the study, there has been an 85% increase in Aussies looking to engage in volunteering whilst travelling compared with 20 years ago. Supporting this, we know that whilst nightlife is still an important part of the backpacking experience, the report shows that it is dropping down the priority list. Future travellers expect once in a lifetime experiences (34%) and culture (49%) to be more memorable than nightlife (17%). However, it doesn’t mean they don’t want to socialise at all. Future hostel travellers want to meet new people from all over the world, with almost a fifth (19%) ranking social space as the most important consideration when choosing where to stay – an area where hostels excel. Booking habits have also seen a substantial shift. Aussie Gen Z’ers are booking their accommodation 3-6 months ahead, a huge increase of 231% from past travellers. Similarly, there has been an 83% decrease in on the day bookings. The report also showcases that there is a 57% increase in Gen Z travellers planning shorter trips during their university breaks, rather than taking a full year off after school. This is a trend that’s showing a particularly strong growth for Indian (208% increase), French (70% increase) and Australian students (35% increase). In addition to social space and free activities, future travellers want unique accommodation, not just your standard hotel décor but something a bit different. In fact, hostel décor is becoming an increasingly important factor to where millennial travellers choose to book (44% increase). Gary Morrison, CEO, at Hostelworld said, “Our Evolution of the Hostel Traveller report shows how much hostelling has changed in the 20 years that we’ve been operating as the world’s leading hostel-focused online booking platform. “This is only the beginning of what’s to come. Today we’re seeing a booming hostel industry, as global demand to explore the world and connect with new cultures continues to rise. Travellers are evolving, and so are the hostels where they’re staying, which is why I am excited to see what the next 20 years will bring.” Tried and tested routes are declining. Off the beaten track routes are the winners Latin America is the biggest emerging backpacker route for Millennial and Gen Z travellers. Whilst Europe captured the hearts of past jetsetters, Central America has created a newfound appetite for adventure, with a 61% increase in travellers heading there today. For Gen Z, South America is top of their list, as one in five (20%) 16-21-year olds surveyed intend to visit South America in the next three years. According to the report, the countries with the highest growth in desire to visit for Aussie Gen Z travellers (by % growth in comparison to Millennial travellers) are: Greece (41%) Norway (39%) Portugal (31%) Sweden (28%) Denmark (18%) / Canada (18%) Belgium (15%) / USA (15%) Ireland (11%) Spain (10%) Asia continues to reign supreme for Millennial travellers, with Eastern Asian countries taking the two top spots for the most growth as a travel destination for those recent travellers. The top three countries increasing in popularity for Millennials globally (by % growth) are: South Korea – 276% increase Japan – 151% increase Cuba – 135% increase The rise of female solo travel The secret is out…female wanderlusters are seeing and experiencing more of the world. The new report reveals three-quarters (75%) of women across the world have gone or plan to go backpacking, compared to only two-thirds (67%) of men. Where solo travel was once seen as brave and risky for female travellers, a shift in attitude has meant that it is now adventurous and exciting. A trend that can be seen through Hostelworld’s own booking data reflects this trend with bookings made by solo female travellers increasing by a huge 88% over the past four years. Aussie females are also more likely to want to engage in volunteering with 66% of females planning to engage in volunteering whilst backpacking compared to just 33% of Aussie men. The growth figures for the destination’s women globally plan on travelling to are also much higher than men. Top 5 future destinations for men: Cuba (25%) increase Colombia (20%) increase Australia (17%) increase Portugal (10%) increase Brazil (10%) increase Top 5 future destinations for women: Brazil (75%) increase Iceland (67%) increase Chile (67%) increase Fiji (67%) increase Norway (67%) increase This growth in desire for adventure-prone destinations is being driven by Aussie women for Brazil, a 179% increase compared with past travellers. The Tech Traveller With technology becoming more and more accessible every day, it is no wonder that travellers are looking to tech solutions to make their backpacking experiences more seamless. Hostelworld have seen a 54% increase in bookings via the mobile app in just two years. According to the latest figures in 2018, 40% of Hostelworld’s customers booking via the mobile app compared to just 26% in 2016. The Hostelworld app isn’t just designed to make booking hostels quick and easy on the go, the in-app features encourage backpackers to get social and easily connect with each other. The most recent update saw Hostel Chat added to its functions, designed to allow travellers to easily speak to other guests regardless of languages. Find the full ‘Evolution of the Hostel Traveller’ report here. -ends- Notes to editors You can read more about why women solo travel here. For more information, please contact Polkadot Communications hostelworld@polkadotcomms.com.au or call 02 9281 4190. Annabel Carroll, Account Manager Meagan Wenke, Account Executive About Hostelworld  Hostelworld, the largest hostel-focussed booking platform, inspires passionate travellers to see the world, meet new people and come back with extraordinary stories to tell. Hostelworld customers are not your average tourists; they crave unique experiences that Hostelworld facilitates with the best choice of hostels around the world. It’s the social nature of hostels that turbo-charges their global adventures and empowers them to Meet the World.    Hostelworld has more than 11.5 million reviews across 16,500 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website and mobile app operates in 19 different languages.  The Hostelworld Group went public in November 2015, listing on the main London and Dublin stock exchanges. Headquartered in Dublin, Hostelworld has offices around the world in London, Shanghai, Sydney and Porto. About the research: Hostelworld worked with Censuswide to survey over 5,000 people aged 16 and over across the USA, UK, Australia, France, Germany, India and Brazil. Past = People aged 40+, who have been backpacking, i.e. a multi-destination trip for 3 weeks or more and stayed in hostels/backpacker’s shared room accommodation when they were between the ages of 18 and 25 Present = People aged 18-39, who went backpacking, i.e. a multi-destination trip for 3 weeks or more and stayed in hostels/backpacker’s shared room accommodation within the last 2 years Future = People aged 16-21, who are planning to go backpacking, i.e. a multi-destination trip for 3 weeks or more, and planning to stay in hostels/backpacker’s shared room accommodation, in the next 3 years Hostelworld Group booking data is from April 2019 reflecting the previous 12 months [1] Out of the 5,000 global sample, 1000 participants were from Australia Polkadot Communications Wins Two Global Clients 2019-06-02T22:59:12Z polkadot-communications-wins-two-global-clients Polkadot Communications has won two global travel clients, one of the world’s most famous buildings, the Empire State Building in New York, and the world’s leading hostel-focused online booking platform, Hostelworld. Both clients bolster the agency’s existing strong travel portfolio. The wins, both competitive pitches, will see the agency deliver communication programs for both brands that cross innovation and marketing borders. Anna MacIntosh, General Manager of Polkadot Communications, said, “Both wins mark a huge milestone for the agency in building our global credentials and continued growth in 2019. We are incredibly excited to be chosen as agency of record for two global brand powerhouses.” Owner of Polkadot Communications, Dionne Taylor, said, “As the agency evolves, now in our 13th year, we’re so proud to work with globally recognised brands and further grow our experience in the travel sector. We especially respect the fact that both clients opted for a boutique agency rather than a global agency in their selection process.” Maryline Goldman, Global Head of PR & Communications, said, “We’re very excited to partner with Polkadot Communications to showcase the booming hostel industry. Australia is a key strategic market for us, and Aussies love to travel and connect with new cultures, so we’re very happy to have the right agency onboard for this journey.” Polkadot Communications clients include: Sydney Harbour Federation Trust, Palmer’s, The Fitness Show, Athena Home Loans, PagerDuty, BaseUp, Tasman Eco, Stack Panel, Freddy, The Mulia, Mulia Resort & Villas – Nusa Dua, Bali. Australian PR agency Polkadot Communications and New Zealand Agency Botica Butler Raudon Partners expands global presence by joining the Public Relations Boutiques International™ Organisation 2018-11-09T00:45:12Z australian-pr-agency-polkadot-communications-and-new-zealand-agency-botica-butler-raudon-partners-expands-global-presence-by-joining-the-public-relations-boutiques-internationaltm-organisation-1 Sydney – 9th November 2018 - PR Boutiques International™ (PRBI), a worldwide collaborative network of boutique public relations firms, proudly announces the addition of six new member agencies to its esteemed network of visionaries, communicators, and bridge-builders with two of agencies from Australia and New Zealand. “We are adding new members at a quick pace as agencies seek out PRBI as a way to align themselves for the global economy and client needs,” noted PRBI President Amanda Foley, of member agency Kiterocket. “We now count 45 members across 19 countries, which is a powerful tool for business development, being able to tap category and geographic experts around the globe.” • Polkadot Communications (Sydney, Australia)—Built on a love for storytelling, founder Dionne Taylor took her experience as a journalist and established Polkadot Communications in 2006. Polkadot is a consumer lifestyle firm, offering PR, social media, marketing, event management, and digital related services. As part of their commitment to communication and engagement, Polkadot Communications is developing an app called Story Match, which will provide curated content to journalists using a “Tinder-style” approach, due for release in January 2019. Such distinguished clients include: Ronald McDonald House Charities, Palmer’s Cocoa Butter, Pizza Hut, The Mulia, Mulia Resort and Villas, Food Matters TV, Mobvoi, ZOZOSuit, Quandoo, Venus Concept, to name a few. • Botica Butler Raudon Partners (Auckland, New Zealand)—Botica Butler Raudon is a full-service corporate communications consultancy with a consumer and digital arm, Passion PR. Founded in 1987, it delivers sound strategy and compelling creative coupled with seamless execution by a highly experienced team. Specialty services include crisis and issues communications, tech and science PR, media training, stakeholder relations, litigation support, social media management and consumer PR. With backgrounds in performing arts, research, government and corporate affairs the team at Botica Butler Raudon offers clients a powerful, flexible and most importantly, effective communications service. Other global new members include CarusoPR (Chicago, USA), eVerythink PR Boutique (Madrid, Spain), Galvanise PR (India), LaunchIt Public Relations (San Diego, USA). About PR Boutiques International: PR Boutiques International™ (PRBI) is an international network of boutique public relations firms. The principals of member firms are experienced practitioners who have held senior positions in large PR agencies and/or corporations and now put service first by working directly with clients. PRBI members excel in a wide range of client needs in many industries. Members’ services include corporate public relations, consumer PR, health care PR, investor relations, crisis management, business‐to‐business PR, economic development PR, not‐for‐profit, academia, government, financial, technology, legal, multicultural and international PR. Member practitioners have won the highest levels of professional awards, with qualifications ranging from PhDs to former top journalists. They also represent memberships in the most noteworthy international public relations and business associations. For more information contact Clare Goodhew, Polkadot Communications, 02 9281 4190 or clare@polkadotcommunications.com.au Food Matters TV launches ground-breaking new docu-series 2018-11-06T00:47:02Z food-matters-tv-launches-ground-breaking-new-docu-series Food Matters TV launches ground-breaking new docu-series Transcendence - Live Life Beyond the Ordinary is a new docu-series by internationally-renowned filmmakers James Colquhoun and Laurentine ten Bosch that explores the current state of our physical, emotional and mental health in a captivating new way. Drawing on research and interviews by some of the world’s most recognised celebrities, doctors and thought leaders including Novak Djokovic, Jim Kwik, Mark Hyman, Libby Weaver, Bruce Lipton, Wim Hof, Gabrielle Bernstein, Joe Dispenza and Marie Forleo to name a few, this inspirational FMTV original series is set to challenge the way people view health and ultimately lead them to question how they can live a better life. Spanning over 5 fascinating episodes that individually tackle some of the biggest challenges of our time including overcoming stress, depression & anxiety, healing autoimmune conditions and chronic illness naturally, releasing fear & limiting beliefs and uncovering more purpose and fulfillment in life, Transcendence - Live Life Beyond The Ordinary, takes the viewer on a journey into the ‘self’ like no other docu-series before it. To arrange an interview/gain access to TRANSCENDENCE: Live Life Beyond the Ordinary please contact Clare Goodhew at Polkadot Communications. About the Filmmakers With millions of followers worldwide, James and Laurentine are passionate advocates for health and wellness, continuing to question the status quo with thought provoking films like Food Matters and Hungry for Change. Their films and many others can be watching via their video-on-demand streaming service FMTV, which was launched in 2014 and has grown to become one of the largest health & wellness online channels in the world. It was a family medical issue that encouraged the duo to start exploring the relationship between food and health, thrusting them onto the path of wellness. Seeing firsthand how their work healed James’ father, they went on to build a tribe of loyal followers and spread their message through online movies, recipe series, yoga & exercise classes, expert interviews & guided programs on FMTV. About FMTV Described by members as the ‘Netflix for health & wellness’, James and Laurentine founded FMTV.com in an effort to curate the world's best content on healing and mind-body transformation. The subscription-based platform offers its members hours of documentaries, recipes, guided programs, yoga and exercise and expert interviews to help deepen their spiritual practice, lose weight, overcome an illness and live a better life. The app is available on all app platforms including iPhone, iPad, apple TV, android, Roku, amazon fire and Chromecast. You can watch the trailer and join the free worldwide online premiere at https://www.fmtv.com/transcendence/partners/review ENDS Polkadot Communications Appoints New General Manager 2018-10-31T01:34:29Z polkadot-communications-appoints-new-general-manager Independent communications agency Polkadot Communications has appointed Anna MacIntosh as its new General Manager. Anna joins the agency with over two decades of experience leading agencies and teams across multiple sectors including FMCG, technology, retail, corporate and government. With a passion for collaboration and culture and a background in independent and global agencies, Anna will be focused on the agency’s client portfolio and integrated communications offering. Founder and director Dionne Taylor says, “Anna’s big agency background, combined with independent agency experience brings a fresh perspective to Polkadot Communications. As we move into our 13th year in business and continue to grow our team and service offering, Anna has joined the company at the right time as we focus on client growth and service diversity.” Prior to joining Polkadot Communications, Anna was Managing Partner at Zing and held roles at Creation, Edelman and Hill & Knowlton. Polkadot Communications is an independent communications agency based in Sydney with a core focus on earned and social engagement and activations. Brands Polkadot Communications work with include Pizza Hut, Cockatoo Island, Palmer’s Cocoa Butter, The Mulia Bali, The Natural Vitamin Co, Renovating for Profit and Mobvoi. -ends- For more information, please call Clare Goodhew on 02 92814190 or clare@polkadotcomms.com.au