The PRWIRE Press Releases https:// 2012-03-22T05:00:00Z Sydney Social Media Marketing Agency Urges Australian Businesses to Face the Social Media Challenge 2012-03-22T05:00:00Z sydney-social-media-marketing-agency-urges-australian-business-to-face-the-social-media-challenge A social media marketing agency in Sydney, Cloud Public Relations, has set out to help local businesses use social media as an online marketing tool to increase sales and awareness of their business. Cloud Public Relations aims to help small businesses understand the power of social media marketing. “Last year, Australians were recognised as the number one users globally of social media,” says Sonja Bertrand, Director of Cloud Public Relations. “This presents a unique marketing opportunity for local businesses.” Over 10.5 million Australians are currently registered on Facebook and more than 75% of the national population are using the internet to shop. The Sydney social media marketing agency is urging businesses to embrace these changes and start thinking about their own social media presence. “The reality is that over the last few years, rapid changes in technology and the growth of the internet have meant that the way we live, communicate and do business has changed irrevocably,” says Sonja Bertrand. “If you don't start to embrace these changes, your business or organisation will no longer be able to compete with those competitors whohave, and who are using the latest, cutting-edge online technologies and marketing tools.” Businesses wanting to build an online presence should begin by creating a comprehensive social media strategy plan, which will ensure that the social media campaign is strategic and has a clear Return on Investment (ROI). According to Cloud Public Relations, the best social media platforms for small businesses are Facebook, Twitter and Google+. Social Media Support for Australian Charities and Not-For-Profits 2011-10-03T04:04:13Z social-media-support-for-australian-charities-and-not-for-profits Australia’s not-for-profits no longer have to face the social media challenge alone, with the help of social media marketing firm Cloud Public Relations. Established in mid-2011 by online marketing professional Sonja Bertrand, Cloud Public Relations continues where traditional public relations leaves off. Cloud PR understands the web and can help NFPs integrate their online and offline fundraising activities, so they are not missing out on a single opportunity. “Although many charities have begun to acknowledge the power of social media in fundraising, a lot of not-for-profits are still finding it hard to take the leap from traditional fundraising to a strategic online and social approach,” says Cloud PR owner Sonja Bertrand. That’s where a social media marketing firm comes in. Cloud Public Relations has the time, resources and experience to help NFPs become part of the online community and improve their relationship with their donors through interaction, providing relevant and quality content, engaging in conversation and improving the donor experience. Cloud PR offers charities and not-for-profits a comprehensive array of services, from social media marketing strategy and web copy to online press releases and content productions, at a discounted rate. “We combine an innate understanding of social media with a passion for digital communication to get the best outcomes for our clients,” says Sonja. To find out more about how Cloud Public Relations can help your charity or not-for-profit, visit www.cloudpublicrelations.com.au Social Media Marketing & Online PR Support for Australian SMEs 2011-08-30T12:18:11Z social-media-marketing-amp-online-pr-support-for-australian-smes Australia’s small businesses and not-for-profits no longer have to face the social media challenge alone, with the help of new online public relations firm Cloud Public Relations.Established in mid-2011 by online marketing expert Sonja Bertrand, Cloud Public Relations continues where traditional public relations leaves off. Cloud PR understands the web and can help businesses integrate their online and offline business, so they are not missing out on a single opportunity.“Although many companies have begun to acknowledge the power of social media for business, a lot of SMEs are still finding it hard to take the leap from traditional marketing to online public relations and social media marketing,” says Cloud PR owner Sonja Bertrand.That’s where an online PR firm comes in. Cloud Public Relations has the time, resources and experience to help businesses become part of the online community and improve their relationship with their customers through interaction, providing relevant and quality content, engaging in conversation and enriching the customer experience.Cloud PR offers businesses a comprehensive array of services, from online press releases, to web copy, content production and social media marketing strategy.The firm’s clients are diverse and range from SMEs and internet marketers to health providers and not-for-profits.“We combine an innate understanding of social media with a passion for digital communication to get the best outcomes for our clients,” says Sonja.To find out more about how Cloud Public Relations can help your business, visit www.cloudpublicrelations.com.au