The PRWIRE Press Releases https:// 2011-10-25T04:58:12Z Floors Direct Launches New Online Timber Flooring Retail Store 2011-10-25T04:58:12Z floors-direct-launches-new-online-timber-flooring-retail-store SYDNEY, Oct 2011:- Floors Direct, an innovative shop-at-home flooring company has launched its comprehensive online flooring retail store. The new website enables consumers to review timber flooring products, compare pricing, and order and pay online from the convenience of their home or business. Consumers can order timber flooring samples, or get an immediate quote including delivery costs, which takes the guess work out of planning and costing projects. Floors Direct also offer a free consultation service to assist homeowners with choosing the right floor for their property and lifestyle.Floors Direct specialise in supplying and installing American solid hardwood flooring such as Oak and Walnut. By importing direct from USA saw mills, savings are passed directly to the end customer. Justin Tomlinson, founder of Floors Direct explains the concept. “We want to make purchasing new flooring simple, convenient and cheaper. Timber flooring can be a costly investment. By importing direct we can offer builders, do-it –yourself renovators, and price savvy customers a budget conscious alternative without compromising on design aesthetics or quality. They can order from any location in Australia directly through the website. Having a greater supplier choice is certainly a bonus for customers in regional areas, as we can deliver direct to their door. We ensure that the floorings we offer are produced from sustainable sources and are ethically sourced. All American hardwoods must comply with USA sustainable forestry practices. A lot of timber flooring products on the market are not genuine American oak and are often imported from Asia so consumers may be over paying for cheap inferior products of unknown origin. Genuine American hardwoods are characterised by their shorter lengths, and denser floor feature.” About Floors DirectFor more than 20 years, Justin Tomlinson has been creating custom timber flooring solutions locally and internationally. Building on this experience, the Floors Direct online store was established in 2010. Floors Direct works with large commercial, government, and residential clients as well as designers, builders, and architects to create stylish flooring. Floors Direct supply Australia wide, and install and finish timber flooring within the Sydney metro area. At Floors Direct, the goal is to provide quality, ethically sourced, sustainable timber flooring products for the online shopper at the best price. Low prices are backed by experienced on-hand technical advisors who can provide technical assistance for the do-it-yourself consumer. Floors Direct warehouse is located at 3/40 Paraweena Rd, Taren Point, NSW and is open to the public Thursday to Saturday and by appointment. For more information on Floors Direct solid timber flooring visit: or call 0424 492 526.# For information or input for editorial or special features regarding timber flooring products, environmental issues for products and finishes, or installation, sanding, stains & finishing or general flooring maintenance advice please contact Fiona Kennedy 0424 484 913.