The PRWIRE Press Releases https:// 2012-06-06T07:20:10Z Optimizer International Group (FRA:3OP) gets ready to boost support infrastructure to cope with growing demand in services 2012-06-06T07:20:10Z optimizer-international-group-fra-3op-gets-ready-to-boost-support-infrastructure-to-cope-with-growing-demand-in-services After establishing a Hong Kong corporation in March, the company is now gearing up to boost its support infrastructure in response to the growing demand for cloud based software solutions in the Asia-Pacific region. "We want to offer world class service and support to our customers around the world. So far it has been a unique point of difference for us in the online software industry and the results are very obvious.", said CEO Manas Kumar in a statement. With more and more online software vendors reverting to automated and conventional help desk type systems, Optimizer is taking a unique approach to meeting the customers' needs around the clock and around the world. "We are changing the way we have approached customer support in the past. This change has caused every member of the Optimizer team, to participate in front line support calls, all the way up to the highest levels of leadership within the company. We felt this to be the best way to understand what our customers' real needs and wants are; and in the process, we also end up establishing a strong connection with our customers at a more personal level", said Fred Oloapu, Chief Relationship Officer of Optimizer. We are currently in the process of rolling out a "follow the sun" driven support structure whereby using teams located in different parts of the world, we can support our customers in their time zones and in some cases, in their preferred language. The Hong Kong setup is a great stepping stone toward bringing this to fruition.", continued Oloapu. Ultimately, great customer experiences create memorable and longer lasting relationships with customers and Optimizer's step toward becoming an always available, customer centered cloud software company is one worth following closely. About Optimizer: Optimizer HQis a fast paced ‘innovation factory’ that develops and delivers internet based software products for small businesses around the world on a “pay-as-you-go” business model. Optimizer products are 100% web based with nothing to download and businesses only pay a simple monthly charge to use the software. Its popular technologies include email marketing, SMS marketing, customer relationship management, search engine optimization, email list management, location based services and associated consulting services. Optimizer International Group, Inc. (FRA.3OP) poised to enter asian market 2012-04-16T09:10:58Z optimizer-international-group-inc-fra-3op-poised-to-enter-asian-market April 12, 2012 Auckland, New Zealand: Optimizer International Group (“Optimizer”, “Company”) announced entry into the Asian marketplace in an effort to take its cloud technologies to the fastest growing Cloud markets in the world. In order to facilitate this entry, the Company has established a Hong Kong Corporation to facilitate local efforts and entry into the Mainland China market. “Its not logical for a SaaS innovator like us to ignore the high growth asian marketplace, particularly mainland China. It is for this purpose we took the steps necessary to establish a base in Hong Kong to launch our technologies in neighboring markets with immediate effect.”, said Manas Kumar, CEO of Optimizer. New research from Forrester indicates that the global market for cloud computing will reach a whopping $241 billion by 2020, encompassing everything from software to cloud-based platforms, with China (RNB 94.9 bn per year) becoming the largest Cloud Computing market in the world. “The asian marketplace is nothing like the Americas or Europe where a lot of business can be done remotely using the traditional SaaS delivery model. In Asia there’s a clear need for localizing our technology as well as our sales efforts to serve a market that has a very different approach to business, technology and life in general. With the establishment of our Hong Kong office, we intend to deploy local assets and resources to hit the ground running and and expand as needed.”, Mr. Kumar continued, calling Hong Kong, the boldest move the Company has made this year. About Optimizer: Optimizer HQis a fast paced ‘innovation factory’ that develops and delivers internet based software products for small businesses around the world on a “pay-as-you-go” business model. Optimizer products are 100% web based with nothing to download and businesses only pay a simple monthly charge to use the software. Its popular technologies include email marketing, SMS marketing, customer relationship management, search engine optimization, email list management, location based services and associated consulting services. Optimizer International Group, Inc. launches new animation division 2012-03-23T03:40:53Z optimizer-international-group-inc-launches-new-animation-division Today Optimizer International Group, Inc. (FRA:3OP) announced the launch of its new division AnimationWRX. Earlier this year the company acquired Auckland based motion graphics and animation company, Desaign, which formed the basis for setting up this new division. At the time of the acquisition, little was disclosed about the purpose, strategic reason or future of Desaign in context of Optimizer’s existing brands and market focus, however, in a statement released today, Optimizer CEO Manas Kumar said that “our market research revealed a major need for motion graphics and animation related services for organizations around the world, especially those competing online. With an expanded team and our already strong online footprint, this division is perfectly positioned to bring cutting edge animation services to SMEs around the world.” Kumar went on to say that “Animation WRX extends our portfolio of products and services offered globally, adding one more link in the chain that connects various aspects of online business.” Tan Desai, former CEO of Desaign, now Vice President of Visual Media says, “Animation WRX carries on from Desaign’s original quest to simplify and explain complex ideas. People’s attention span is diminishing while competition is increasing and animated videos offer a sense of engagement making it one of the most effective medium of communication online. These are exciting times as a global market awaits a service such as ours.” AnimationWRX is already working with clients in New Zealand, Australia, Ireland, Canada and the US helping them explain complex ideas, express innovation, and present sales pitches. About AnimationWRX AnimationWRX is a division of Optimizer HQ and specializes in helping companies to simplify their ideas and value propositions into engaging, entertaining and educational animated videos. The division does this by following a 6 step process which has developed based on years of experience in the animation industry. About Optimizer HQ OptimizerHQis a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. brings ground-breaking innovation in its technology infrastructure and quadruples capacity overnight 2012-03-05T23:35:10Z optimizer-international-group-inc-brings-ground-breaking-innovation-in-its-technology-infrastructure-and-quadruples-capacity-overnight Today Optimizer International Group, Inc. (FRA:3OP) has deployed its own in-house created MTA (Message transfer agent). It is one of very few companies around the world undertaking such a massive peoject and successfully completing the global rollout of the new MTA. Since going public, demand for Optimizer HQ’s cloud based technology products has dramatically increased. Among other benefits, the new MTA will quadruple the efficiency and speed at which Optimizer HQ will be able to deliver email messages for clients using Maxmail, Optimizer’s well known email marketing solution aimed at high volume senders. Manas Kumar, Optimizer HQ’s CEO said: “We are sending over 500 million emails every month and this number keeps growing weekly. We now have our own in-house MTA which gives us very fine grained control over how these emails are delivered. This will ensure maximum uptime for our services as well as better latency and speed for the end users. On top of that is also gives us a superior inbox delivery rate which, in this industry is a huge advantage.”As well as working on these upgrades to Optimizer HQ’s "physical" network the company is also upgrading its software layers. Optimizer HQ’s CTO, Jaron Turnbull said: “We are also now investing into building a distributed HA (High availability) network for all our products also known as a No-single-point-of-failure design. This network is comprised of 1000's of servers located in Tier 4 data centers in Auckland, California, London and Amsterdam.” Turnbull then went on to say: “One major change is the moving away from SQL based data stores and into distributed/high performance key/value data stores (NoSQL). We will be rolling out Apache Cassandra server clusters to provide our high volume (in particular Maxmail) data.” For the time being, Optimizer HQ will also be keeping its existing SQL data stores to provide backwards compatibility which allows the company to progressively evolve its software to use a NoSQL based approach. With regards to the MTA, since Optimizer HQ now controls the source code the company will starts adding features that would be impossible to implement if it had been using a standard or purchased (closed-source) MTA software stack.About Optimizer HQOptimizer HQis a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. appoints new CFO 2012-02-10T03:14:47Z optimizer-international-group-inc-appoints-new-cfo Soon after going public and completing its first acquisition, Optimizer International Group, Inc. (FRA:3OP) moves toward appointing a new CFO. Mr. Lawrence Sami was named Chief Financial Officer of the company in an emphatic statement released this afternoon.Mr. Sami, is a chartered accountant whose career spans 30 years in finance, accounting, investments, financial services, factoring, sales & marketing. He started his career with Coopers & Lybrand (Chartered Accountants - now Price Waterhouse Coopers) then moved into the commercial arena in senior management financial roles, more prominently as Group Financial Controller for TGE group of companies, Group Financial Controller/Company Secretary for Datamatic Group of Companies; both technology industry leaders in their era and Director of Finance for the Auckland District Law Society.Mr. Sami then went on to assist one of the largest global finance companies in 2010, to roll out their factoring finance venture as a white label opportunity in New Zealand. In 1999 Lawrence was awarded a Silver Apex Award and he is currently in the process of completing a MBA with Southern Cross University of Australia and also embarked on completing a post graduate qualification specializing in IFRS from UK this yearOptimizer HQ's CEO, Manas Kumar, said: "We are extremely excited about this appointment as having someone with the caliber of Lawrence adds to our competitive advantage and equips us to compete on a global scale with financial prudence and governance as is expected from us as a publicly listed company. Lawrence will bring an unmatched degree of financial stewardship and wisdom and strengthen our financial reporting and filings both for the exchange as well as for our shareholders."Kumar continued to state "With most of our core team in place, Optimizer HQ needed a CFO who is not only well versed in the business world but has also has a proven track record in Financial Management, Systems, Operations and Reporting."Sami commented: "I was attracted to the Optimizer HQ vision and impressed with the amazing rate the company has been grown at. The recent listing on the Frankfurt Stock Exchange was a sign for me that the company has come of age and is setting itself up for the next growth spurt." Sami then went on to say: "The Optimizer HQ team has a unique blend of skills to develop cutting edge technology for which there is a demand globally. In my 30 year career I haven't come across a high performing team like this anywhere in New Zealand."Sami: "I knew immediately this was the place and the role to partner with CEO Manas Kumar to launch Optimizer HQ onto the world stage."Mr. Sami brings into Optimizer HQ a dogged tenacity to achieve results combined with the professional skills and industry background to make things happen. He sees the future of Optimizer HQ at the centre of the world stage listed on the various leading world stock exchanges.About Optimizer HQOptimizer HQis a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. rebrands its ip2Location API service to Locator HQ 2012-02-08T23:47:16Z optimizer-international-group-inc-rebrands-its-ip2location-api-service-to-locator-hq-1 Optimizer International Group, Inc. (FRA:3OP) announced the rebranding of its free and popular ip2Location API service is now complete and live. Mid 2011, Optimizer HQ decided to provide a free ip2location lookup service for developers using a simple to use API and within days it was serving in excess of a million calls per month for developers around the world. Optimizer HQ’s CEO, Manas Kumar, said: “Location services are no doubt an important aspect of the future and we believe in personalizing a users' web experience as much as possible. Soon after its inception, the ip2Location API evolved to something beyond the standard geo location lookups and started providing browser, device and the users' environment stats as part of version 2 released late last year. It was necessary to rebrand the service in order to encapsulate the breadth of services now included as part of the same free, powerful and versatile API - now called Locator HQ.” The company has also been actively consolidating its product portfolio and realigning the individual product brands with the parent Optimizer HQ brand in a bid to put up a stronger, unified and cohesive front creating a visual representation of the closeand integration between the product range. Cornelis Boertjens, Optimizer HQ’s CMO, confirmed that the Locator HQ Ip2Location service as well as any additional api services offer through the API will continue to remain 100% free until further notice. However, Boertjens did indicate that a premium version with advanced features, faster response times and premium support is under construction and will be announced in the beginning of the second quarter. Prior to its rebranding, the ip2Location API service was serving on average 2.8 million API calls per month for developers around the world. With this new brand and improved API service Locator HQ expects to double this number within the next 90 days. About Locator HQ Locator HQ is a powerful free IP to Location Lookup API developed, maintained and supported by Optimizer HQ, one of Asia's largest internet software company based in Auckland, New Zealand. About Optimizer HQ Optimizer HQis a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. engages internationally known public relations firms 2012-02-08T06:20:00Z optimizer-international-group-inc-engages-internationally-known-public-relations-firms New York, February 7, 2012 - Optimizer International Group, Inc. (the “Company” or “Optimizer”; Frankfurt-3OP) is pleased to announce that the Company has engaged Marston Webb International (www.marstonwebb.com) of New York, a Recognized Pioneer in International Investor and Public Relations, in conjunction with Wedgewood Communications PLC (www.wedgewoodcommunications.com) of London to handle all public relations and investor relations for both the European and North American markets.Manas Kumar, CEO of Optimizer HQ, said: “We are very excited with the opportunities these relationships are going to bring us, especially given the expansive reach Marston Webb and Wedgewood have in the European and North American markets. We look forward to building this relationship and through the distribution channels now available to us, keep our shareholders and prospective investors well informed on the latest developments in the company.”About Optimizer HQOptimizer HQ’s business doesn’t revolve around any one particular product type, industry vertical or software platform. Instead, they have developed specific skills into recognizing and developing convergence inspired technologies where we bring together answers to common business issues into an easy to use, online product on a “pay as you go” business model. Optimizer International Group, Inc.'s long awaited email address cleaning solution ListWise HQ goes live 2012-02-01T02:23:26Z optimizer-international-group-inc-s-long-awaited-email-address-cleaning-solution-listwise-hq-goes-live Today Optimizer International Group, Inc. (3OP.F) launched ListWise HQ, a powerful web based email address cleaning system that helps high volume (bulk) email marketers keep their email marketing lists clean and free of bounces. This mind-numbingly simple tool that intelligently cleans a company’s lists ensures better delivery and response rates and therefore helps to boost email marketing results. ListWise HQ enables to maintain a high list quality and protects its reputation by avoiding blacklisting. Manas Kumar, CEO of Optimizer HQ, says: “Over the last two weeks we have received a staggering number of pre registrations, which clearly shows us that there is a strong demand for ListWise’s system of detecting and also predicting with accuracy when and how an email address might bounce, without actually sending an email to that address. Now we are in a position to help customers proactively weed out invalid, duplicate or non-existent emails from their list, which will save them a lot of time and protect their reputation.” ListWise HQ works on either a one off pre-paid credit system or a low monthly plan is available for businesses that have an ongoing requirement to clean their email lists. The 3 step process of buying credits, uploading a subscriber list and then downloading the clean list is refreshingly easy and time efficient. Alternatively, through the use of an API, developers also have the option to validate email addresses used in online sign ups on the fly. Key features include accurate email address validation, auto typo fixing and de-duplicate & no-reply removal. About ListWise HQListWise HQ is the secret weapon every successful bulk marketer uses to separate the wheat from the chaff. When new lists are being acquired, the purchaser rarely has any clues about the percentage of email addresses that will bounce or end up as invalid. Of course every list broker will tell that their list is "double opt in" and "100% clean", but we all know better. For more information visitListWise HQ. About Optimizer HQOptimizer HQis a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. acquires animation graphics specialist Desaign 2012-01-27T05:06:35Z optimizer-international-group-inc-acquires-animation-graphics-specialist-desaign One of New Zealand's fastest growing technology companies, has made its first strategic acquisition, just days after announcing its listing on the Frankfurt Stock Exchange.Optimizer International Group, Inc. (FRA:3OP), an international finalist in last year's Red Herring 100 Asia Award as well as the Technology 100 Global Awards, has purchased Desaign, an animation and motion graphics company, which it hopes will expand its service portfolio.The Chief Executive of Optimizer HQ, Manas Kumar, says the acquisition of Desaign brings together Optimizer HQ's leading cloud based business technology and Desaign's animation and motion graphic design capabilities, giving small businesses access to a comprehensive suite of simplified online marketing and customer retention solutions.In addition, the acquisition is expected to provide future product integration opportunities with some of Optimizer HQ's yet to be announced research and development projects.Mr Kumar says he is excited about what the acquisition means for both companies."Desaign's skills and ability to turn complex concepts into simple communication is what attracted us in the first instance. Optimizer HQ is all about simplifying technology and so Desaign was a good fit. This acquisition will expand our service portfolio and help small businesses around the world simplify business communication through the work this division will produce."Chief Executive of Desaign, Tan Desai, says the graphics company has a unique value proposition enabling businesses to effectively express their visions, ideas and passion through animation and motion graphics."Our management, design and animation teams have always resonated very well with the team at Optimizer HQ. Going forward, we see this acquisition as an opportunity to become part of a global brand leading the way through innovation and passion," says TanAfter listing just one month ago on the Frankfurt Stock exchange Kumar says he felt it was important to maintain the businesses momentum."With the company now public, we felt there were a lot of expectations we had to meet and this the purchase is a step in the right direction for us, acquisitions have always been an important part of our growth strategy and we have a few others on our radar," he says.About Optimizer HQOptimizer HQis a fast paced 'innovation factory' with the vision of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas.Optimizer HQ is a company with a clear mission to help other businesses find, win, keep & grow high value customers online through the efficient, intelligent and actionable use of internet based software applications and associated services. Optimizer International Group, Inc. launches ListWise HQ, an innovative breakthrough in email list cleaning. 2012-01-23T03:58:53Z optimizer-international-group-inc-launches-listwise-hq-an-innovative-breakthrough-in-email-list-cleaning Manas Kumar, CEO of Optimizer HQ, says: “One of the biggest challenges with email marketing is the ability to maintain list quality. If the quality of your lists isn't great then besides the responses being poor, you can also run into some deliverability problems with ISPs which may, in certain cases, lead to blacklisting and reputation problems. “Jaron Turnbull, Optimizer HQ’s Chief Technical Officer, who has been responsible for building this product, says: “Out of years of experience with high volume email marketing, we've developed a system of detecting and also predicting with accuracy when and how an email address might bounce, without actually sending an email to that address. Now we can help customers proactively weed out invalid, duplicate or non-existent emails from their list, which will save them a lot of time and protect their reputation.”Keeping in line with the company’s value of “Simplifying Business Technology” Kumar says: “ListWise HQ is a mind-numbingly simple tool that intelligently cleans your lists”. The 3 step process of buying credits, uploading a subscriber list and then downloading the clean list is refreshingly easy and time efficient. Alternatively, through the use of an API, developers also have the option to validate email addresses used in online sign ups on the fly.” ListWise HQ works on either a one off pre-paid credit system or a low monthly plan is available for businesses that have an ongoing requirement to clean their email lists. Depending on the number of email addresses in each list, the cost of cleaning could be as low as a cent however full pricing will be revealed when the beta version goes live on February 1st 2012.Optimizer HQ is now inviting businesses to pre-register for the service on the product website at www.listwisehq.com.About ListWise HQListWise HQ is a web based email address cleaning system that helps high volume email marketers keep their email marketing lists clean and free of bounces. The service works on a prepaid credit basis, allowing marketers the option of uploading lists for cleaning in bulk, or one at a time through an API as a validation tool for online sign ups. Optimizer International Group, Inc. Announces Launch of Texta SMS Marketing Platform 2012-01-11T03:06:57Z optimizer-hq-announces-launch-of-texta-sms-marketing-platform Optimizer (3OP.F) announced today that their newest SMS marketing product ‘Texta’ launched in New Zealand with an introductory offer of just 4c per message.Using Texta any mobile marketer can setup and send two-waybulk Text (SMS) marketing campaignsto any network in the world at super competitive rates. This is something that simply has not been done before. Setting up an account is 100% free, two-way messaging replies are free and there are no long term contracts.Cornelis Boertjens, Chief Marketing Officer, says “Texta is an incredibly innovative, compelling and competitive SMS marketing solution for serious marketers. We are first launching in New Zealand and will soon be rolling out in Australia, India and Canada.”Manas Kumar, CEO says “We are committed to bringing ‘game changers’ to the market and Texta is a prime example of this commitment. We’ve created the most sophisticated SMS marketing automation tool in the market and it comes with a full developer API. – Third party developers can add one-way as well as two-way SMS capabilities into their own apps.” With Application to Person (A2P) revenue predicted to reach $70 billion in the next four years Kumar says “Texta is being positioned to play a major role in the fast growth A2P market.”Being a ‘free to join, pay per use’ service, any marketer can conduct SMS polls, send reminders and alerts, automate roster updates, respond to an opt out, or a follow up debt collection notice - all through a simple, user friendly interface.Kumar says, “One of the priority objectives of any marketer is to be able to connect and impress their target market with quality communication and speed. Using Texta marketers can create and sustain the 1% advantage that most are looking for - quality and speed.”To celebrate the launch Optimizer is offering 25 Free text message credits to the first 100 New Zealand business that sign up for a free Texta account.Boertjens says, “We know it’s the best in the market - now it’s time for the market to know.” For more information visit theTexta website. Optimizer International Group, Inc. begins consolidation of various products to tighten focus and double down on new efforts for 2012. 2011-12-22T21:12:57Z optimizer-international-group-inc-begins-consolidation-of-various-products-to-tighten-focus-and-double-down-on-new-efforts-for-2012 Excited about 2012, and in preparation for an emphatic start of the new year, Optimizer HQ are steering their energy and resources to focus on consolidating their product range for maximum impact and shareholder returns.Manas Kumar, CEO, says, “Our online form building software, FormShuttle, has already been integrated into Maxmail where it has a much more effective, and diverse, application than it did on its own. We also have two more products that are being consolidated.”“Live Clicks, our heatmap based website analytics program for improving website conversions is going to be integrated into a more diverse product with additional capabilities. Filo HQ, our online file sharing, backup and synching tool is also being integrated into another product due for launch in the second quarter of 2012. While both these products were very good on their own, they will be significantly more powerful when we are finished integrating them into our new products.”Octavarium, The VoIP solution for small to medium businesses, which was built in 2008, will be discontinued. Kumar says, “While Octavarium is a premium product providing end to end VoIP and SIP based telephony solutions, it’s no longer part of our product strategy moving forward. So, we’ve decided to discontinue it and concentrate on new efforts and initiatives.”Kumar continues, “Consolidating and discontinuing allows us to really turn the heat up and bring several products to the market that are revolutionary and significant game changers. As part of our pathway forward, there will be times when we will need to consolidate, integrate and discontinue. It’s the evolution of a progressive company like Optimizer HQ.”Customer transition from these consolidated and discontinued products have already begun., The official “last day of service” is 31 January, 2012 - after which they will no longer be supported by Optmizer HQ.Optimizer HQOptimizer HQ is a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas.Follow Optimizer HQ on LinkedIn to stay up to date with the the developments. Optimizer International Group, Inc. announces the launch of its revolutionary SMS marketing product Texta 2011-12-21T21:37:07Z optimizer-international-group-inc-announces-the-launch-of-its-revolutionary-sms-marketing-product-texta CEO, Manas Kumar says, “Texta is a prime example of what Optimizer HQ’s ‘innovation factory’ is committed to bringing to the market. Using Texta any mobile marketer can setup and send bulk SMS marketing campaigns to any network in the world at super competitive rates that are simply unheard of, until now. Setting up an account is 100% free, two-way messaging is free and there are no long term contracts; Texta is by far the most innovative and competitive SMS marketing solution on the planet.”Texta is now taking pre-registrations from New Zealand businesses offering 500 free SMS credits upon signing up. The commercial service is expected to go live on January 10th, 2012 and will offer SMS marketing campaigns for only 4c per message with 100% guaranteed delivery across all major network providers in New Zealand.As with all Optimizer products, there are a bundle of automation features that come with Texta. Not only is it free to join, you can conduct SMS polls, send reminders and alerts, automate roster updates plus other features that make Texta the most sophisticated SMS marketing automation tool in the market. Texta also comes with a full developer API using which third party developers can add one-way as well as two-way SMS capabilities into their own apps.Kumar continues, “Application to Person revenue is predicted to reach 70 billion by 2016 and we’ve positioned Texta to play a game changing role in that market. Considering the expansive rollout involved, we are launching Texta in New Zealand as step one, with Australia, India and Canada following soon.”About TextaTexta is positioned to lead the way in small business marketing by providing low cost, high volume SMS marketing solutions. Texta gives any marketer the ability to run personalized and automated SMS marketing campaigns simply and easily. Using ‘event triggers’ Texta uses intelligent marketing automation taking mobile communication to the next stage, whether it’s a response to an opt out, or a follow up debt collection notice. For more information visit Texta. Optimizer HQOptimizer HQ is a fast paced ‘innovation factory’ that serves the purpose of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc. (3OP.F) brings new meaning to email analytics with its campaign engagement score 2011-12-19T23:30:48Z optimizer-hq-3op-f-brings-new-meaning-to-email-analytics-with-its-campaign-engagement-score With the advent of the social web, email marketing and social media engagement have become more integrated than ever before. However, social engagement in emails is more than just a Facebook link or a twitter icon. How do you know that your customers are engaging with you on those social platforms? Furthermore, how many of us, just don’t bother with emails that lay buried in our inbox after a certain time. Adding videos inside emails is a new trend. But do we have any visibility into whether or not anyone bothered to watch the video and if not, why?Optimizer HQ CEO, Manas Kumar is calling for marketers to “stop marketing and start engaging.”But how do you quantify such engagement?Kumar says, “Maxmail’s Campaign Engagement Score can be one of the most significant tools in the arsenal for the email marketer on the social web”Cornelis Boertjens, Chief Marketing Officer, introduces the feature by saying, “How your target audience engages with your email has a direct impact on the results achieved. Things like, how long it takes before they open your emails, did they click on your call to action and if so, when? What percentage of your emails are being viewed using a smartphone device; these small things matter. They all add up to whether or not you are in control of your email campaign or if you are just relying on hope.”Kumar says, “Despite the sophistication that's now available in the world of email marketing, most small businesses still use open and click through rates as the only success factor for an email marketing campaign. Maxmail's Campaign Engagement Score brings more meaning to how customers engage with an email you send out to your database.”Boertjens says, “The engagement score you take the guess work out of email marketing. It’s a great tool giving you quantifiable measures, much more than just your normal click through numbers and the best part is that you don’t need to do anything special to activate it. All the number crunching happens in the background and once a campaign is sent you simply select multiple campaigns to compare their engagement score.”The Campaign Engagement Score feature is now officially live on Maxmail, Optimizer HQ’s email marketing, sms marketing, online survey and social media automation tool.More information about Maxmail's Campaign Engagement ScoreAbout MaxmailWhether sending high volume bulk emails or small business campaigns, Maximal enables effective talking and listening to contacts. Maximal is innovative, in that it has developed a reputation for getting emails through to the inbox where others cannot. With it’s unbeatable pricing model, unlimited emails can be sent every month for one single, monthly price. Maximal has established itself as a leader in email marketing.Optimizer HQOptimizer HQ is a fast paced ‘innovation factory’ with the vision of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a public listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. Optimizer International Group, Inc.'s Ip2Location API Service for Developers serves 44 new calls every second. 2011-12-14T03:37:20Z optimizer-hq-s-ip2location-api-service-for-developers-serves-44-new-calls-every-second “It’s funny really. We built it for us, but now anyone in the world can use it for free. Jaron Turnbull, CTO, explains further. “Our company’s rate of growth and demand for our online software products has been such that our need for accurate data and fast response times was outgrowing anything we could find in the market. It was difficult to find a service that would give us what we needed, at a reasonable price, and could keep up with our pace... so, we did what we do best, and we’ve done from the beginning, we built it ourselves.” Manas Kumar, CEO says “This is a very unique Ip2Location API. For starters, it’s 100% free. We don’t charge a thing for it. Secondly the API is dead simple and comes in different formats. The API runs on blazing fast hardware and database systems across our vast network and we offer data that’s not just the usual ‘geo location’. With additional information such as browser type, operating system type, device type, lattitude/longitude and country flags, our IP2Location API service is a world first. It’s no wonder that over 116 developers around the world have made over 1.9 million API calls in the last 30 days.” Optimizer HQ is a fast paced ‘innovation factory’ with a vision of simplifying technology for small businesses around the world using the internet as a delivery vehicle. On November 30th, 2011 the company began trading on the Deutsche Boerse (Frankfurt Stock Exchange) as a publicly listed company and is one of only 8 New Zealand based companies trading on this exchange along with some other recognizable brands such as Fletcher Building, Telecom Corporation, Auckland International Airport and New Zealand Oil and Gas. “The Ip2Location API is an example of the way we do business.” Kumar says, “We see something we need and realize that thousands of other developers, just like us, would need it as well. So, we built it hoping to help the developer community out there.” You can explore a complete list of all this free API service or checkout the developer documentation. For more information Optimizer HQ visit www.optimizerhq.com