The PRWIRE Press Releases https:// 2012-06-24T07:28:41Z Being safe in small business is dangerous. 2012-06-24T07:28:41Z being-safe-in-small-business-is-dangerous In a recent podcast of Making Business and Sales Work it was put forward that small business is being hampered by small business people. In hard times small business operators tend to get more involved in the day to day running of their business. This leaves them less time to concentrate on growth.The small businesses that will succeed in the near future will be headed by owners that haven't taken this safe approach. If a small business owner employes people to do the day to day operational duties then they are free to concentrate on opportunities. There are opportunities everywhere if a business is positioned to take advantage.After 9/11 the travel industry was in turmoil. Thomas Cook put off 20% of their staff and when the industry bounced back they were not in the position to take advantage. This damaged their market position.Small business people that ignore the doom and gloom and operate in the environment which actually exists, rather than waiting for failure will grow; even in bad times. Expert advice for anyone thinking of starting a small business. 2012-06-06T22:22:41Z expert-advice-for-anyone-thinking-of-starting-a-small-business The statistics are against a small business being successful. Even during goodeconomic times a large percentage of small businesses close in the first two years.So what makes a successful small business? What factors increase the chance ofsuccess?A simple question was posed of the “Small Business Big Marketing” group onlinkedin, “If you met a person who had no business experience. What are the threethings you would tell them to do?” For anyone thinking of starting a business theresults may be surprising. The three most important things according to the expertsare; Passion, Information and Persistence.Passion was the overwhelming most important thing with 37% saying it was by farthe most important characteristic. The general feeling was that if your business issomething you would be willing to do for free, you are headed for success. If you arepassionate about what your business does you are more likely to work throughdifficult times.The second most important aspect to success was Information. This includedplanning, information in general and access to a mentor. This accounted for 23% ofthe response and was a theme in other answers as well. This is an indication that asinformation becomes more accessible small business is utilising this important asset.The internet has made available information that previously would have only beenavailable to large corporations.In third place was Persistence/Motivation. The willingness to carry on when thingsget tough and the “Just do something” theme was seen to be of great importance. Itwas interesting to note that the top three beat out topics like Technology, theimportance of a good Team/People, a good product and a work-life balance.According to the contributors at the “Small Business Big Marketing” group, it appearsthat the greatest influence on a small businesses success is the owner of thebusiness itself. If the owner is passionate about the business, knows how to get holdof good advice and is willing to put in the hours, success is likely to follow.It is worth noting that monetising and idea was ranked low and financing the businesswas not even considered as advice that was worth giving.Ask Find Buy compiled the statistics using a very simple weighting method.Contributors gave three answers; their first answer was given three points, theirsecond two points and their final answer a single point. The categories were dictatedby the answers given by the group. Answers of a similar nature were used to form acategory.So if you are thinking of starting a business the most important advice you can get is“Look at yourself first, do you fit the business you are thinking of starting?” Making Podcasts Mainstream 2012-03-19T06:40:34Z making-podcasts-mainstream Ask Find Buy launched the podcast "Making Business and Sales Work" almost a year ago. It took the traditional route to find an audience listing the episodes in ITunes and other directories and using social media like Facebook and Twitter. This resulted in an audience that was already (at least a little) tech savvy. Ask Find Buy was after traditional small business people, people that are spending all their time building their business. These people are not the traditional podcast listeners. So Ask Find Buy went for an old school approach and took the show on the road.Working in conjunction with the Ettamogah Hotel in Kellyville Ridge Ask Find Buy in February started doing live recordings in front of a live audience. This has become known as the "LIVE @ the ETTA" series, Ask Find Buy will invite a guest presenter to cover a topic of interest. The presenters have been "Rob McHugh from the SBS TV Series Comedy School, Dr Graeme Salter a mobile technology lecturer and Stephen Dillon from InvisibleInk. The shows are highly interactive. After the presenter has completed their talk the audience is invited to joining on a round table discussion. These round tables are not scripted and go in all directions covering topics as varied as the most hated TV commercials to "the Ratman of Bankstown".Ask Find Buy takes the recordings of the presentation and round table discussion and publishes them as a series of podcasts over the internet. Audience members that take part in the round table are given full credit in the podcast and the accompanying show notes. Round Table attendees are allways encourage to do a shameless plug for their business at the end of the recording.Craig the presenter of Making Business and Sales Work says, "We are interested in reaching small business owners that don't leverage the internet and should. By their participation in the recording they are gaining a following in the podcasting community and they don't even know it".Craig went on to say "We encourage everyone to get along to one of the recordings, they are fun and you may meet your next great business contact. The calender of recordings can be found on, just search for 'Making Business and Sales Work' ".These podcast recordings demonstrate that podcasting is not going away and that it has transformed into "On Demand" or "Subscription" Radio.Recordings of "Making Business and Sales Work" can be found on Itunes or at