The PRWIRE Press Releases https:// 2015-06-11T23:23:19Z MYOB urges small to medium businesses to comply before July 2015-06-11T23:23:19Z myob-urges-small-to-medium-businesses-to-comply-before-july With less than a month to go until the end of financial year (EOFY), MYOB is urging small to medium enterprises (SMEs) to ensure they’re SuperStream compliant to avoid scrutiny from the ATO and subsequent financial penalties and prosecution. Businesses with less than twenty employees have a SuperStream compliance deadline of 1 July 2016 but employers can start paying electronically now. All MYOB payroll customers with a subscription will have access to a free SuperStream certified solution.   SuperStream is the package aimed at improving the processing of everyday superannuation transactions introduced by the Government. Under the scheme, businesses with more than 20 employees must have transitioned to and be submitting payments and superannuation data electronically by 1 July 2015. However, the ATO announced on Tuesday that they would not take any non-compliance action against larger employers for four months until 31 October. James Scollay, General Manager SME Solutions, MYOB says that SuperStream awareness amongst SMEs is still low. “Our latest research shows that only 10 per cent of SMEs report that they have moved to an online accounting solution in order to help them get their business ready for EOFY. “Employers need to know that SuperStream is not just a nice-to-have solution, it will be a mandatory requirement. Business owners still have time to upgrade to a certified service and to ensure they have all the additional information needed from their employees to comply,” Scollay says. Upgrades to MYOB AccountRightprovide all clients using the cloud based system the opportunity to be SuperStream compliant. Earlier this year, MYOB was the first accounting software provider to achieve cross-certification from the Australian Tax Office for its integrated superannuation payment and reporting feature in its AccountRight SME accounting solution. Karel Huismann, Manager and owner of Fedele’s Ristorante in Glen Waverley, is already complying with the Government’s new SuperStream requirements after updating to the latest version of MYOB AccountRight. Mr Huismann says he’s experiencing greater benefits than simply knowing that the business is already compliant. “Before using MYOB, we were spending about 15 to 20 hours on the books in any normal week, not to mention countless extra hours at tax time. Now we spend about a quarter of the time – at most five hours per week. “The benefits of using the PaySuper functionality in AccountRight include not having to worry about manual calculation errors and knowing that we are fully compliant. We’re already contributing through SuperStream so when the Government’s mandatory changes come into effect, we won’t notice any disruption to our business at all,” Mr Huismann says. MYOB has consolidated all resources that SMEs may need to get them ready for the end of financial year in one centralised ‘2015 End of Financial Year Hub’. There they will find information about SuperStream, tips on planning for end-of-year, payroll guides and more. -ends- About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory, mobile payments and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. About the MYOB Business Monitor The MYOB Business Monitor is a national survey of over 1000 Australian business owners (and directors) and is conducted twice yearly by Colmar Brunton. MYOB appoints new people person to head HR 2015-03-15T23:52:22Z myob-appoints-new-people-person-to-head-hr Australia’s leading accounting software provider MYOB is pleased to announce the appointment of Alla Keogh as the new Head of People and Performance. Ms Keogh brings with her more than 15 years of experience in the professional, financial, and IT service industries.  She will work within MYOB’s executive team to identify opportunities to continue to lift the organisational capability across the company.    MYOB CEO Tim Reed says Ms Keogh’s extensive Human Resources experience across a number of industries and sectors made her the perfect candidate to lead MYOB’s People and Performance team. “I am thrilled to welcome Alla to MYOB. Alla has an outstanding reputation – she has an innovative and enthusiastic approach and has facilitated some really fantastic outcomes within the companies she has previously worked. Her experience in building teams in fast paced businesses matches with our desire to build upon and strengthen MYOB by continuing to develop an exceptional team.  “The MYOB culture provides a sustainable competitive advantage to us and Alla has very quickly not just developed an intuitive sense for our culture but also a vision to drive it forward,” Reed says. Ms Keogh says she is excited to join MYOB because of the transformation that MYOB has undergone in recent years as it has moved to being a leading provider of online accounting solutions. “It is our people who are going to have the most significant impact with regard to our success. There are amazing opportunities to leverage MYOB’s intellectual capital and indeed for our people to go from strength to strength throughout the coming years,” Ms Keogh said. “MYOB is already at a best practice level in many of its people related initiatives, but I’m keen for us to really push the boundaries and achieve new heights,” Ms Keogh explained. The assembly of the newly restructured People and Performance team will partner closely with the company’s senior leaders to ensure innovative and best people and management practice across the whole organisation. Ms Keogh will lead MYOB’s human resource strategy across the entire MYOB business. For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its blog, LinkedIn, Twitter, Facebook and YouTube sites. -ends- For further comment or other information please contact: Sarah Beyrath, MYOB PR and Corporate Affairs Manager P: 02 9089 9043 / M: +61 427 223 841 / E: Sarah.Beyrath@myob.com Anthea Flint, Account Manager, Ogilvy PR P: 02 8437 5357 / M: +61 401 968 372 / E: Anthea.Flint@ogilvy.com.au About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory, mobile payments and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.     MYOB extends range of on the go payment solutions 2015-03-09T22:14:39Z myob-extends-range-of-on-the-go-payment-solutions Australia’s leading accounting software provider, MYOB has announced that its popular mobile payments solution, MYOB PayDirect now accepts EFTPOS payments. MYOB PayDirect’s popularity has been driven by being the only mobile payments solution with accounting software integration available in Australia. MYOB General Manager, SME Solutions, James Scollay says this new feature will further increase its appeal. “We know that EFTPOS transactions are the most common type of card transactions in Australia. We also know that many consumers prefer to use their own money to pay for everyday items, rather than using a credit card.* “The uptake of MYOB PayDirect has been encouraging so far. We’ve seen thousands of PayDirect app downloads and have received really positive feedback from users, with an average iTunes customer rating of 4.5 stars. “MYOB is committed to making PayDirect the best solution in the market. No annual subscription fees make it really easy to get up and running and with reduced merchant transaction fees, our customers can keep more of the money they make,” Scollay says. The latest data from the MYOB Business Monitor, a Colmar Brunton conducted survey of more than 1000 Australian small-medium sized businesses, shows that 56% of respondents report that they or one of their team now works on the road. This has increased by 4% from the same time last year. Further, 49% of all respondents take payments on the road and 13% of businesses reported losing customers due to not having EFTPOS facilities. Those business owners aged 18 – 29 are the most likely to report losing customers (28%) due to not having EFTPOS facilities. “By introducing the ability to take EFTPOS payments, we are making it easy for businesses to manage payments and their accounts wherever they are,” Scollay says. Ivan Zarezkij, Iv’s Burritos General Manager, says the introduction of PayDirect has simplified the way he accepts payments from his mobile food truck. As an existing PayDirect customer, Zarezkij is delighted he can now take EFTPOS. “MYOB PayDirect gives us the ability to not only accept every kind of payment, wherever we are, it also makes it really easy to keep track of our accounts. “In the past we could only accept cash, which made it really difficult. We used to keep an eye out for the nearest ATM to direct customers to. If there was no ATM nearby, it meant we would miss out on sales,” Zarezkij says. MYOB PayDirect payment plans Pay As You Go Plan: $0 per month + 1.77% (ex. GST) per credit card transaction or 27 cents (ex. GST) per EFTPOS transaction + card reader fee* of $199 ex GST. Ideal for mobile businesses who have the need to take payments on the go. No lock-in contracts. Further information Recognised at the 2014 Australian Mobile and App Awards, MYOB PayDirect took out the top prize in the ‘Business’ category. For more information about MYOB PayDirect, go to: myob.com.au/paydirect For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its blog, LinkedIn, Twitter, Facebook, Instagramand YouTube sites. *Source: TNS Omnibus March 2014 (n=1,005) -ends- About MYOB PayDirect Launched in April 2014, MYOB PayDirect turns a compatible iOS and Android smartphone into a mobile merchant terminal, taking payments on-the-go, sending receipts and improving cashflow. About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory, mobile payments and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. About the MYOB Business Monitor After six years of conducting the MYOB Small Business Survey we've enhanced it to better reflect the profile of Australian businesses. We've now incorporated medium businesses, along with the sole traders and small businesses that were already part of the survey. We're pleased to present the new look MYOB Business Monitor. The MYOB Business Monitor is a national survey of Australia's business owners (and directors) conducted twice a year by Colmar Brunton. Key indicators presented are: Perceptions of current and future performance of business in Australia Perceptions of the outlook for the Australian economy Perceptions of Federal and State Government support for business in Australia Business outlook. Last five years show remarkable resilience of SME sector 2014-11-12T22:10:46Z last-five-years-show-remarkable-resilience-of-sme-sector Australia’s SME sector has displayed remarkable resilience through the last five years, battling the aftermath of the Global Financial Crisis and subsequent international downturn to remain remarkably upbeat. The Five Year MYOB Business Monitor Report, which canvases the biannual national survey of over 1000 small and medium sized business operators over the five years from July 2009, highlights the number of businesses in Australia has grown 1.4% to 1.9 million enterprises. The increase in the number of businesses in Australia has come despite a relatively flat period of revenue growth for the nation’s SME sector. However, the revenue gap has closed in the last half decade, with the difference between the proportion of businesses reporting declining revenue and those seeing revenue gains falling from a net 20% in 2009 to a net 10% this year. MYOB CEO Tim Reed says the survey underscores the fact that the period since the recession has been very much characterised by a two-speed economy. “This survey actually shows it may be more accurate to characterise the Australian economy as a ‘two-sized’ economy, with the majority of enterprises working extremely hard to increase revenue, while a small – and declining – number of larger businesses enjoy most of the benefits of economic growth. “But although the past five years have often been challenging what we are really seeing here is the true spirit of Aussie business: determined, resilient and resourceful.” SME operators’ confidence in their own business is illustrated by their revenue forecasts over the past five years. While many expected the effects of the global recession in the early part of the decade to have only a short-term impact on their performance, businesses have remained confident in their revenue expectations over the last five years. Pressures ramp up Despite having confidence in their revenue performance, business operators have reported increasing pressure on their operations over the last five years. This is particularly true of leading pressures like fuel prices, cashflow, price margins and the timing of customer payments, which have all risen significantly over the last half-decade. Only interest rates, which are currently at historically low levels, have reduced as a pressure over the period. Customers a key priority Investment priorities have also remained stable over the past five years, although as businesses have become more constrained by lower revenue growth, the emphasis on each has reduced. The key areas of increased investment for SME operators over the last five years are: Customer retention strategies Customer acquisition strategies The number or variety of products or services offered by the business  “Local SMEs have demonstrated a strong customer focus over the last five years, as operators are fully aware how hard-won each new customer is,” says Tim Reed. “The issue though has been funding that increased investment as revenue expectations reduce and pressures increase.” Dissatisfaction levels with Federal Government back to same levels as 2009 The survey also canvassed the opinions of business operators on the level of support they received from Federal Government. Five years ago, disatisfaction with the then Labor Government was beginning to rise from 39% in mid 2009 to 57% in May 2012.  Labor’s last term was marked by business disatisfaction approaching or over 50%, before the Coalition Government came to power last year. However, after seeing disatisfaction fall to 32% in February this year, and an accompanying rise in satisfaction to 24%, disatisfaction levels with the Coalition Government have now returned to the same levels seen in 2009 under Labor. “The Coalition Government has demonstrated a business friendly agenda,” says Tim Reed. “However, it is likely some frustration is being seen in the SME sector at the pace of change and the time it is taking for policy initiatives to be felt amongst the nation’s small business community.” Mr Reed says the Five Year MYOB Business Monitor Report paints a fascinating picture of the challenges and triumphs for local SMEs. “What we have seen over the last five years is quite a test of the mettle of our small business owners and operators, as rising pressures and constrained revenue, coupled with unpredictable international headwinds, have made conditions less favourable than many would have liked.” “But despite that, local SMEs remain upbeat. They are continuing to invest in their people and their communities; they are doing more – often with fewer resources; and they have increasingly been taking advantage of technology to become more nimble and more innovative. I believe that is the real strength of Aussie business – we are adaptable and, with the right Government policies and professional support, can cope with whatever the economy sends our way,” he said. For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook and YouTube. -ends-   About the MYOB Business Monitor Established in 2004, the MYOB Business Monitor is a national survey of small and medium business owners and managers, commissioned to independent market research firm Colmar Brunton. The most recent study ran in January and February 2014, surveying 1,032 Australian operators from sole traders to mid-sized companies, representing the major industry sectors. The Monitor researches business performance and attitudes around areas such as profitability, cash flow, pipeline work, technology usage and government. Note: the weighting of MYOB client and non-client respondents is reflective of overall market proportions. About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. Business made easier for retail and hospitality with MYOB Kounta 2014-10-30T20:52:18Z business-made-easier-for-retail-and-hospitality-with-myob-kounta-3 Australia’s leading business solutions provider MYOB has launched its new online point-of-sale (POS) solution, MYOB Kounta, making it more efficient for small and medium businesses to run their stores and manage their business.   MYOB Kounta is the first product to emerge from MYOB’s minority stake in the high growth start-up Kounta and another demonstration of the innovation-led strategy from MYOB. It is an online solution for MYOB clients that combines accounting and POS to eliminate compatibility and sync risk between systems.   MYOB General Manager, Connected Services, Andrew Birch said MYOB Kounta integrates the point-of sale system with the entire business in a powerful online platform, making it the simplest and easiest way to manage a busy environment.   “MYOB Kounta is perfect for retail and hospitality businesses of any size, particularly those that require multi-tasking to balance customer service, sales and inventory management. Daily peak periods require fast, accurate order processes.”   “MYOB Kounta’s features include ease of set up, robust order management features, shrinking and wastage tracking, automatic staff commission calculation, on account and lay-by functionality. For the hospitality sector, the special features include table management, split bills and queue busting,” he said.   MYOB AccountRight and MYOB Essentials customers can use their existing MYOB log-in for seamless access to MYOB Kounta, providing they have a datafile in the Cloud.  Their accounts can be integrated with the MYOB Kounta system to publish end-of-day journals, accounts receivables and print-outs directly. MYOB Kounta also integrates with other accounting software solutions.   “It is a single, scalable and adaptable POS platform which is simple to set up and run and delivers data securely to business owners anywhere, anytime on any device,” said Mr Birch. Pam Madytianos, Director of 2 Peas Pty Ltd and Bookkeepers4U, says her clients are excited about getting up and running with MYOB Kounta. “We’re transitioning some of our existing clients to MYOB Kounta. They’re really excited about the breadth of functionality this new system provides and love the fact that it integrates with add-ons like Collect Rewards and their existing social media channels. “This is an ideal system for businesses who don’t want to outlay a lot of upfront costs but still want a sophisticated system which helps them improve their overall business efficiency.” Lawrence Troiano, owner of Basecamp Espresso, says that he and his staff are enjoying being able to use MYOB Kounta on any device. “No more chunky registers. My staff and I can take cash register to the customer, if we want to, by logging in on an iPad or even a smart phone   “We also love that MYOB Kounta doesn’t hinder our customers’ creativity! They can be really specific about their order, which in the past could be tricky to keep track of, and we can easily modify the product on the system to match their special requests.”   Key product details:  MYOB Kounta No lock in contract Subscription: $50 AUD/month per store Includes one register Cloud based POS Unlimited number of products, customers, and users Separate free Lite plan available - Includes up to 10 transactions/day Integration with MYOB AccountRight Live, MYOB Essentials, Xero, Saasu, Quickbooks and more Log in and go set up Email/Chat support   - ENDS –  For further comment or to arrange an interview please contact: Naomi Beames                                                                                        Genevieve Mills MYOB Corporate Affairs and Public Relations Manager                               Haystac Public Affairs Account Director P:  02 9089 9039 / M: 0427 223 841                                                           P: 03 9693 5977 / M: 0423 939 203 Naomi.Beames@myob.com                                                                      E: genevieve.mills@haystac.com.au  About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory, mobile payments and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.  About Kounta Kounta is a flexible and scalable Online Point of Sale Software System. Quick to get started, Kounta is easy to use yet powerful enough to run any store, on anything, both online and offline. Add, sell and update your products and inventory, centralise your management and reporting, connect to other online and mobile services, reward loyal customers with points and rewards and invite your team to your store to get involved, all in real-time. No downloads, no software and no setup fees and always up to date with new features. For more information, visit kounta.com.   Business made easier for retail and hospitality with MYOB Kounta 2014-10-30T19:50:43Z business-made-easier-for-retail-and-hospitality-with-myob-kounta Australia’s leading business solutions provider MYOBhas launched its new online point-of-sale (POS) solution, MYOB Kounta, making it more efficient for small and medium businesses to run their stores and manage their business. MYOB Kounta is the first product to emerge from MYOB’s minority stake in the high growth start-up Kounta and another demonstration of the innovation-led strategy from MYOB. It is an online solution for MYOB clients that combines accounting and POS to eliminate compatibility and sync risk between systems. MYOB General Manager, Connected Services, Andrew Birch said MYOB Kounta integrates the point-of sale system with the entire business in a powerful online platform, making it the simplest and easiest way to manage a busy environment. “MYOB Kounta is perfect for retail and hospitality businesses of any size, particularly those that require multi-tasking to balance customer service, sales and inventory management. Daily peak periods require fast, accurate order processes.”  “MYOB Kounta’s features include ease of set up, robust order management features, shrinking and wastage tracking, automatic staff commission calculation, on account and lay-by functionality. For the hospitality sector, the special features include table management, split bills and queue busting,” he said. MYOB AccountRight and MYOB Essentials customers can use their existing MYOB log-in for seamless access to MYOB Kounta, providing they have a datafile in the Cloud.  Their accounts can be integrated with the MYOB Kounta system to publish end-of-day journals, accounts receivables and print-outs directly. MYOB Kounta also integrates with other accounting software solutions. “It is a single, scalable and adaptable POS platform which is simple to set up and run and delivers data securely to business owners anywhere, anytime on any device,” said Mr Birch. Pam Madytianos, Director of 2 Peas Pty Ltd and Bookkeepers4U, says her clients are excited about getting up and running with MYOB Kounta. “We’re transitioning some of our existing clients to MYOB Kounta. They’re really excited about the breadth of functionality this new system provides and love the fact that it integrates with add-ons like Collect Rewards and their existing social media channels. “This is an ideal system for businesses who don’t want to outlay a lot of upfront costs but still want a sophisticated system which helps them improve their overall business efficiency.” Lawrence Troiano, owner of Basecamp Espresso, says that he and his staff are enjoying being able to use MYOB Kounta on any device. “No more chunky registers. My staff and I can take cash register to the customer, if we want to, by logging in on an iPad or even a smart phone “We also love that MYOB Kounta doesn’t hinder our customers’ creativity! They can be really specific about their order, which in the past could be tricky to keep track of, and we can easily modify the product on the system to match their special requests.” Feature set:   MYOB Kounta Vend Multi-platform y y Multi-store y y Multi-register y y Product list y y Product variants y y Price lists management y y Lay-bys y y Modifiers y n Tables y n Kitchen printing y y Kitchen bump y n  y = yes n = no Key product details:   MYOB Kounta No lock in contract Subscription: $50 AUD/month per store Includes one register Cloud based POS Unlimited number of products, customers, and users Separate free Lite plan available - Includes up to 10 transactions/day Integration with MYOB AccountRight Live, MYOB Essentials, Xero, Saasu, Quickbooks and more Log in and go set up Email/Chat support - ENDS – About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory, mobile payments and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. About Kounta Kounta is a flexible and scalable Online Point of Sale Software System. Quick to get started, Kounta is easy to use yet powerful enough to run any store, on anything, both online and offline. Add, sell and update your products and inventory, centralise your management and reporting, connect to other online and mobile services, reward loyal customers with points and rewards and invite your team to your store to get involved, all in real-time. No downloads, no software and no setup fees and always up to date with new features. For more information, visit kounta.com.     MYOB invests in Acumatica 2014-10-20T22:40:14Z myob-invests-in-acumatica Australia’s leading business solutions provider, MYOB, today announced a minority investment position in Washington-based Acumatica, the powerhouse provider of cloud-based enterprise resource planning (ERP) and financial software with over 1, 000 installations of cloud ERP. The investment will also see MYOB take a seat on the company’s board. The announcement follows a recent multi-million dollar agreement which allows MYOB to develop a localised cloud based ERP solution. The move reinforces MYOB’s commitment to building its cloud capability for mid-range, mid-market enterprises, further extending the company’s offering in this segment and beyond its already strong SME base. MYOB General Manager – Enterprise Division Andrew Birch says becoming a shareholder in Acumatica’s business was a natural progression following a successful year’s partnership. “Before partnering with Acumatica, we reviewed technology platforms around the world for the ideal solution that would enable us to extend our successful mid-market business into the online space,” says Mr Birch. “After working with the company and the platform for over a year, we have been impressed with the sophistication and functionality of the product.” MYOB is confident that mid-sized clients across Australia and New Zealand will embrace the opportunities a cloud-based ERP solution can offer, according to Mr Birch, with the company planning to introduce the product  in Q1 2015. “This new platform provides a complementary state of the art cloud based solution alongside our existing extremely successful on-premise MYOB EXO range, giving clients the choice of the ERP solution that’s right for their needs. The cloud solution will also complement our successful family of cloud solutions for SMEs, including MYOB Essentials and MYOB AccountRight,” he added. Mr Birch says playing a role in the governance of Acumatica will enable the business to remain closely involved in the ongoing development of the platform. For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook, Instagram and YouTube. -ends- About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. About Acumatica Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.   MYOB launches the #spruik – a new promotional tool for Australian small businesses in social media 2014-10-15T00:39:13Z myob-launches-the-spruik-a-new-promotional-tool-for-australian-small-businesses-in-social-media-1 As part of its new ‘Love your work’ brand campaign, MYOB is launching a whole new way for Australian small businesses to promote themselves online. It’s called a #spruik.   Businesses simply take a photo containing a simple handwritten message to promote themselves - tagged with the #spruik hashtag, and upload it on MYOB’s loveyourwork.com site.   The site not only helps businesses share their #spruik into other social media platforms – it puts them in the running to win one of four promotional packages from MYOB, each worth $25,000. Plus 25 runners-up prizes of $1000 business grants for the most creative #spruiks.   Businesses can #spruik about their unique passion, product, service or story, and there is no limit to the number of times businesses can enter and go on to share their #spruiks with their customers and friends.   The prize includes a professionally made film that can be adapted into local cinema advertising, and the promotion is being run in support of MYOB’s position as Gold Partner of the Amex ‘Shop Small’ movement, which is running nationally throughout November.   With small businesses playing a huge role in driving the Australian economy, MYOB is committed to finding the biggest possible platform to say ‘Love your work’ to each and every local business, by hosting and sharing their #spruik messages across social media.   CEO of MYOB, Tim Reed says “Business owners tell us that spreading the word and finding new customers on a limited marketing budget is one of the biggest challenges they face. We hope this campaign enables them to do that, and have a bit of fun in the process.”   MYOB’s ‘Love your work’ #spruik promotion opens at 9am 15 October AEDST and ends at 5pm AEDST on 30 November 2014.   -ENDS-For further comment or other information please contact: Saba Chowdhury, MYOB PR Specialist P: 02 9089 9048 / M: 0400 300 913/ E: saba.chowdhury@myob.com.au   Mitchell Hunt, Haystac Public Affairs Senior Account Manager P: 02 8094 7739 / M: 0428 224 961 / E: myob@haystac.com.au  About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.  About Shop Small Shop Small is a nationwide movement that brings together support from the business community, governments and consumers to support small businesses. After a successful launch in 2013, Shop Small returns on 1 November 2014 and runs for the entire month. Consumers and businesses should visit www.shopsmallaustralia.com for more information on the program and its benefits. Shop Small was founded by American Express and is presented by MYOB #ShopSmallAU.   MYOB launches the #spruik – a new promotional tool for Australian small businesses in social media 2014-10-15T00:27:59Z myob-launches-the-spruik-a-new-promotional-tool-for-australian-small-businesses-in-social-media As part of its new ‘Love your work’ brand campaign, MYOB is launching a whole new way for Australian small businesses to promote themselves online. It’s called a #spruik. Businesses simply take a photo containing a simple handwritten message to promote themselves - tagged with the #spruik hashtag, and upload it on MYOB’s loveyourwork.com site. The site not only helps businesses share their #spruik into other social media platforms – it puts them in the running to win one of four promotional packages from MYOB, each worth $25,000. Plus 25 runners-up prizes of $1000 business grants for the most creative #spruiks. Businesses can #spruik about their unique passion, product, service or story, and there is no limit to the number of times businesses can enter and go on to share their #spruiks with their customers and friends. The prize includes a professionally made film that can be adapted into local cinema advertising, and the promotion is being run in support of MYOB’s position as Gold Partner of the Amex ‘Shop Small’ movement, which is running nationally throughout November. With small businesses playing a huge role in driving the Australian economy, MYOB is committed to finding the biggest possible platform to say ‘Love your work’ to each and every local business, by hosting and sharing their #spruik messages across social media. CEO of MYOB, Tim Reed says “Business owners tell us that spreading the word and finding new customers on a limited marketing budget is one of the biggest challenges they face. We hope this campaign enables them to do that, and have a bit of fun in the process.” MYOB’s ‘Love your work’ #spruik promotion opens at 9am 15 October AEDST and ends at 5pm AEDST on 30 November 2014. -ENDS- About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. About Shop Small Shop Small is a nationwide movement that brings together support from the business community, governments and consumers to support small businesses. After a successful launch in 2013, Shop Small returns on 1 November 2014 and runs for the entire month. Consumers and businesses should visit www.shopsmallaustralia.com for more information on the program and its benefits. Shop Small was founded by American Express and is presented by MYOB #ShopSmallAU. Honeymoon over in small business view of Government 2014-10-09T02:59:06Z honeymoon-over-in-small-business-view-of-government-1 One year into their term and small businesses are questioning the support they are receiving from the Government, according to Australia’s leading accounting software provider, MYOB.   After a reaching a five-year low in February, the September 2014 MYOB Business Monitor Report shows levels of dissatisfaction among SMEs are growing – reversing some of the improvements made after the Liberal Government came to office. Dissatisfaction has climbed to 37% in the latest survey of over 1,000 SMEs conducted by Colmar Brunton, from 32% earlier in the year. Satisfaction with the Government has also dipped slightly to 23%.   The business operators surveyed also felt the Government was failing to understand the issues affecting them, with 61% dissatisfied and only 33% expressing satisfaction on this measure.   The sectors where operators felt the Government had the greatest understanding of their issues were the business, professional and property sector (42% satisfaction) and the manufacturing and wholesale industry (39% satisfaction). Those industries where the Government was felt to have the least appreciation of the issues business operators are facing were agribusiness (18% satisfaction) and other industries* (25% satisfaction).  MYOB CEO Tim Reed says, “While still pretty good by historical standards, it’s a shame to see support for the Government slipping away after they made good gains in reaching the small business community in their first year.  Of particular concern is the support that small businesses have for policies the government is removing, such as the $6500 instant asset write off and accelerated depreciation of motor vehicles.”  Trust in the economy   The Liberal Government still enjoys a considerable measure of confidence in their handling of the economy, according to the survey. However, the number of business operators who don’t trust any party to appropriately manage the economy is almost as high.  Which Of The Major Political Parties Do You Trust most In Terms Of Appropriate Management Of The Economy? Liberal – 37% None of them – 31% Labor – 17% National – 5% Greens – 4% Policy preferences   As well as focusing on support for SMEs and economic management, the survey also canvassed business operators on their preferred policy.   “What we are seeing here again is that businesses really want some relief from red tape, incentives to invest and improved infrastructure,” says Tim Reed. “The government is focussed in these areas but small business want to see more traction.   “While the government is doing a number of things that are on balance supported by small businesses, such as pushing back the increase in the superannuation guarantee, indexing fuel excise and making the ATO responsible for super and maternity payments; these things are relatively marginal compared to the removal of the instant asset write off and accelerated depreciation for motor vehicles.” For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook and YouTube.  -ends-  For further comment or other information please contact: Naomi Beames, MYOB Public Relations and Corporate Affairs Manager P: 02 9089 9039 / M: 427 223 841/ E: naomi.beames@myob.com   Mitchell Hunt, Haystac Public Affairs Senior Account Manager P: 02 8094 7739 / M: 0428 224 961 / E: myob@haystac.com.au      About the MYOB Business Monitor Established in 2004, the MYOB Business Monitor is a national survey of small and medium business owners and managers, commissioned to independent market research firm Colmar Brunton. The most recent study ran in January and February 2014, surveying 1,032 Australian operators from sole traders to mid-sized companies, representing the major industry sectors. The Monitor researches business performance and attitudes around areas such as profitability, cash flow, pipeline work, technology usage and government. Note: the weighting of MYOB client and non-client respondents is reflective of overall market proportions.  About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.   * ‘Other industry’ includes these sectors to minimise their margin of research error: Communication Services; Cultural & Recreational Services; Education; Electricity, Gas & Water Supply Services; Health & Community Services; Mining; and Personal & Other Services   Honeymoon over in small business view of Government 2014-10-09T02:42:28Z honeymoon-over-in-small-business-view-of-government One year into their term and small businesses are questioning the support they are receiving from the Government, according to Australia’s leading accounting software provider, MYOB. After a reaching a five-year low in February, the September 2014 MYOB Business Monitor Report shows levels of dissatisfaction among SMEs are growing – reversing some of the improvements made after the Liberal Government came to office. Dissatisfaction has climbed to 37% in the latest survey of over 1,000 SMEs conducted by Colmar Brunton, from 32% earlier in the year. Satisfaction with the Government has also dipped slightly to 23%. The business operators surveyed also felt the Government was failing to understand the issues affecting them, with 61% dissatisfied and only 33% expressing satisfaction on this measure. The sectors where operators felt the Government had the greatest understanding of their issues were the business, professional and property sector (42% satisfaction) and the manufacturing and wholesale industry (39% satisfaction). Those industries where the Government was felt to have the least appreciation of the issues business operators are facing were agribusiness (18% satisfaction) and other industries*(25% satisfaction). MYOB CEO Tim Reed says, “While still pretty good by historical standards, it’s a shame to see support for the Government slipping away after they made good gains in reaching the small business community in their first year.  Of particular concern is the support that small businesses have for policies the government is removing, such as the $6500 instant asset write off and accelerated depreciation of motor vehicles.” Trust on the economy The Liberal Government still enjoys a considerable measure of confidence in their handling of the economy, according to the survey. However, the number of business operators who don’t trust any party to appropriately manage the economy is almost as high. Which Of The Major Political Parties Do You Trust most In Terms Of Appropriate Management Of The Economy? 1.       Liberal – 37% 2.       None of them – 31% 3.       Labor – 17% 4.       National – 5% 5.       Greens – 4% Policy preferences As well as focusing on support for SMEs and economic management, the survey also canvassed business operators on their preferred policy. Policies or initiatives that business operators would vote for/against For Against Policies that significantly simplify the GST/BAS reporting process 60% 9% Increased Federal Government funding for skills, training & apprenticeship programs 56% 7% The establishment of an incentive bonus for businesses employing people over age 50 55% 10% Keep the $6500 instant asset tax write-off in play (rather than reducing it to $1000, as planned) 55% 11% Reducing the company tax rate from 30% to 28.5% 55% 13% More Federal Government investment in transport infrastructure in our major states & cities 53% 11% Keep the accelerated initial deduction for motor vehicles that allows small businesses to instantly write off $5000 (rather than reducing it to $1000 as planned) 53% 12% Government backed loans to small business start ups 53% 12% A proportion of Government procurement contracts being assigned to small businesses 50% 10% Increased Government funding for innovation, research & development by Australian businesses 49% 9% Free Govt-funded training to small businesses on how to use the Internet to enhance & grow their business 48% 12% The creation of a single flat tax for personal tax & company tax 45% 20% Continuation of the tax loss carry back scheme 39% 11% Making the ATO responsible for the distribution of staff superannuation & maternity leave payments 33% 17% Remove the threshold at which GST is collected on goods purchased from abroad 31% 22% The abolition of the rise of the Superannuation Guarantee Levy from 9% to 12% by July 2019 30% 28% Reintroducing a biannual indexation by the consumer price index of excise duty for all fuels (except aviation fuels) 27% 21% Introduction of a paid parental leave levy for all businesses with revenue over $5 million 21% 33% “What we are seeing here again is that businesses really want some relief from red tape, incentives to invest and improved infrastructure,” says Tim Reed. “The government is focussed in these areas but small business want to see more traction. “While the government is doing a number of things that are on balance supported by small businesses, such as pushing back the increase in the superannuation guarantee, indexing fuel excise and making the ATO responsible for super and maternity payments; these things are relatively marginal compared to the removal of the instant asset write off and accelerated depreciation for motor vehicles.” For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook and YouTube. -ends- *‘Other industry’ includes these sectors to minimise their margin of research error: Communication Services; Cultural & Recreational Services; Education; Electricity, Gas & Water Supply Services; Health & Community Services; Mining; and Personal & Other Services About the MYOB Business Monitor Established in 2004, the MYOB Business Monitor is a national survey of small and medium business owners and managers, commissioned to independent market research firm Colmar Brunton. The most recent study ran in January and February 2014, surveying 1,032 Australian operators from sole traders to mid-sized companies, representing the major industry sectors. The Monitor researches business performance and attitudes around areas such as profitability, cash flow, pipeline work, technology usage and government. Note: the weighting of MYOB client and non-client respondents is reflective of overall market proportions. About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. MYOB reaches record milestone and prepares senior debt refinancing 2014-09-24T03:47:33Z myob-reaches-record-milestone-and-prepares-senior-debt-refinancing MYOB advises it has surpassed a record client milestone of 100,000 online subscribers, further cementing its leadership in cloud accounting. This new record follows previously disclosed information in MYOB’s half-year results and investor presentation, where it posted a record first half result, with revenue growth of 21% and EBITDA growth of 29% achieved. The 100,000 online subscribers milestone has been achieved in under two years from launch of the flagship AccountRight cloud accounting solution. Further MYOB announced that the percentage of new clients that are taking out an online subscription has passed 70% of total registrations, up from less than 20% two years ago. MYOB CEO Tim Reed says “2014 has been an exciting year of records for MYOB. Achieving rapid growth to over 100,000 online subscribers within two years of launch of our flagship AccountRight cloud accounting solution has been a key achievement. Of equal significance is the way in which new MYOB clients are adopting our cloud solutions, with over 70% now choosing one of our cloud accounting solutions.” Reed continued, “With the strong growth in our business it is an opportune time to take stock and prepare ourselves for the next stage of growth. With continued strong financial performance and favourable credit markets, it is an appropriate time to negotiate greater flexibility in debt arrangements, lowering the cost of our debt and building in the flexibility for a possible market listing in the future. To that end we are actively negotiating with a syndicate of banks to refinance our senior debt and are close to finalising the arrangement.” The refinancing negotiation has been well supported by existing lenders with a commitment for $640M, and is likely to result in more favourable pricing and more flexible terms for MYOB. "We are very pleased with MYOB’s continued strong growth and performance against the strategic plan. The time is right to structure for future growth, and we look forward to further supporting MYOB in the coming years," said Craig Boyce, Bain Capital Managing Director.  -ends- For further comment or other information please contact: Naomi Beames                                                                                                  MYOB Public Relations and Corporate Affairs Manager                               P: 02 9089 9039 / M: 427 223 841                                                                    E: naomi.beames@myob.com           Carla Dovgan Haystac Public Relations Account P: 02 8094 7586 / M: 0424 999 740      E: carla.dovgan@haystac.com.au About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. Small Business in Australia consolidate revenue improvements after steady year 2014-09-22T20:41:32Z small-business-in-australia-consolidate-revenue-improvements-after-steady-year Australia’s SME sector is consolidating the gains of the last 12 months, with one of the highest revenue performances in the last three years and those experiencing revenue declines falling to a five year low, according to the latest research from Australia’s leading accounting software provider. The September 2014 MYOB Business Monitor Report highlights a relatively stable level of revenue growth among local SMEs and a continuation of the downward trend in falling revenue. Under a third (31%) reported a decrease in annual revenue in the 12 months to August 2014, and 21% reported an increase. A further 42% reported a steady level of revenue over the past 12 months.  Looking ahead to 2015, almost a third of business operators (32%) expect to see revenue increase in the next 12 months, though down slightly from 34% in the March survey. A reduced number of businesses also expect revenue to decline in the year to August 2015, down from 22% in March to 18% in the latest survey. Business confidence also remains relatively steady, with 24% of SME operators expecting the economy to improve in the next year – up slightly from 23% a year ago. Most improved was the business pipeline, with 36% of business operators reporting more work or sales booked in the next 12 months. This figure has trended steadily up over the last year, from 28% in August 2013, and 33% in the March 2014 Business Monitor. MYOB CEO Tim Reed says, “We are very pleased to see the latest revenue results for Australia’s SMEs continuing to move in the right direction. Although the latest Business Monitor reflects that running a small business in the current economic environment is not easy, many local operators are beginning to see their hard work pay dividends. “This survey again reinforces how resilient our SME community is and underscores how important they are to the economy as a whole. It is particularly heartening to see many more businesses looking forward to an improved end to the year, and confident about what 2015 will bring. “It’s also pleasing to see the manufacturing sector, which has had a pretty tough road to travel in recent years, showing renewed vigour.” Manufacturing has seen a significant turn around in the last six months, with the proportion of businesses seeing revenue decline falling from 43% in the March Monitor to 32% in the latest survey. Those experiencing revenue gains rose to 29% – the highest level across the sectors. A quarter of businesses in the retail and hospitality sector were likely to see revenue gains, though 38% in the industry reported a fall. Just 14% of businesses in the agriculture, forestry and fishing reported increasing revenue, down from 26% in March. The finance and insurance industry has also fallen off the highs it saw in March, when 33% reported revenue gains. Only 20% of businesses in the sector saw revenue increase in the latest Monitor, though 64% reported a steady revenue performance. In the next 12 months, the finance and insurance industry is expecting the highest revenue growth levels (36%), with manufacturing and wholesale (35%) and agribusiness (34%) also expecting solid improvements. Of the mainland states, SMEs based in Western Australia (23%) and Queensland (23%) were most likely to see revenue rise. However, the environment in Queensland is currently the most volatile for business, with 41% reporting a revenue fall. In the year ahead, 37% of business operators in Queensland expect revenue to improve, followed by those in Victoria (35%) and New South Wales (32%).  Fuel and attracting new customers the leading concerns Pain at the pump remains the major pressure for a third of SMEs – reflecting a consistent concern about the cost of fuel since March 2011. Other key pressures include attracting new customers (32% – up from 26% in the last wave of the Monitor), cash flow (30%), profitability and price margins (28%) and the timing of customer payments – another rising concern, up from 20% to 27%. Of the industries, operators in agriculture, forestry and fishing felt the most pressure from fuel prices (59%). Operators in manufacturing and wholesale felt the most pressure from attracting new customers and competitive activity.  Businesses remain focused on keeping or acquiring customers The key areas of increased investment for SME operators for the next 12 months are: 1. Customer retention strategies – 27% 2. Customer acquisition strategies – 26% The number or variety of products or services offered by the business – 26% 3. Prices and margins on the products or services sold – 25% The top three priorities have been relatively consistent over the last three years, through six consecutive waves of the Business Monitor. “There’s some encouraging news in this latest MYOB Business Monitor,” says Mr Reed. “But it is worth highlighting the continued challenges facing the SME sector.” “Small businesses are having to work hard for every customer and every sale, while feeling the squeeze from both external pressures like the cost of fuel and the high dollar and market conditions, including competition, margins and cash flow. There are still more small businesses reporting declining revenue than seeing revenue grow. In this environment, where the revenue outlook is improving but is not yet strong, we need to remain focused on doing everything we can to support our SME community.” For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook and YouTube. -ends- About the MYOB Business Monitor Established in 2004, the MYOB Business Monitor is a national survey of small and medium business owners and managers, commissioned to independent market research firm Colmar Brunton. The most recent study ran in January and February 2014, surveying 1,032 Australian operators from sole traders to mid-sized companies, representing the major industry sectors. The Monitor researches business performance and attitudes around areas such as profitability, cash flow, pipeline work, technology usage and government. Note: the weighting of MYOB client and non-client respondents is reflective of overall market proportions. About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au. MYOB’s outstanding customer service awarded 2014-09-21T20:04:00Z myob-s-outstanding-customer-service-awarded Australia’s leading business solutions provider MYOB has achieved the Canstar Most Satisfied Customer Award, as a part of the 2014 Small Business Accounting Software survey.   Canstar Blue recently surveyed 855 small business owners and decision makers across a range of categories to measure and track customer satisfaction with products and services related to their business.   MYOB performed very strongly in the categories, including value for money, point of sale service, warranty, call centre, features, and overall satisfaction.   Canstar general manager Derek Bonnar says the survey showed significant results for MYOB. “This is an exceptional performance and the entire MYOB team should be very proud. The award reflects the fact that MYOB is a prominent player in the accounting software space.”   The business owners surveyed were asked to score how satisfied they were with their accounting software on a scale of 1 to 10.   MYOB secured five stars for both overall customer satisfaction and for its accounting software features. It also received four stars for point of sale service, after sales service/warranty, and call centre service; and three stars for value for money.   Utilised by many popular Australian brands – such as Boost Juice, Salsa’s, and CIBO Espresso – MYOB is supported by more than 40,000 bookkeepers, accountants, and consultants across Australia, MYOB software can work both online and offline.   MYOB spokesperson says the company is proud to achieve the award. “MYOB is the leading provider of online accounting solutions to small businesses in Australia, with a strong record of customer-focused innovation. We’re investing well over $40 million investment in R&D this financial year, to continue to expand our online solutions, and build on our leading position, by providing online accounting solutions to businesses of every size.   “Providing the best customer service possible is a real focus of ours and a key point of difference in our market.  Our team of local technical support specialist are available from product support to account maintenance and do a great job serving the needs of our clients.  It is wonderful to see their hard work recognised.   “We believe customer service is just as important as investing in high quality software. We aim to provide personal one-on-one support to ensure business owners have the expertise they need to focus on their business and what they do best.   “The whole team is extremely proud to see our efforts recognised in this Canstar Award.”   For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB website, or its The Pulse Blog, LinkedIn, Twitter, Facebook, Instagram and YouTube.     -ends-   MYOB encourages SMEs to take credit for what they do with new TVCs 2014-08-08T00:00:00Z myob-encourages-smes-to-take-credit-for-what-they-do-with-new-tvcs Australia’s leading accounting software provider is encouraging small to medium sized businesses to take credit for what they do with new TVCs and a multi-channel campaign for its new mobile payments solution MYOB PayDirect.   The TV campaign will launch this Sunday. Each of the two TV ads feature real people at work (a barber and a personal trainer) doing what they love and sharing a special moment with their customers who love what they do. MYOB PayDirect allows these businesses to take credit for what they do via card payments on their smartphone.   The multi-channel campaign kicked off last month and includes a series of online, advocacy films, direct, social media, and radio ads. The visual communications focus on celebrating the work of Australia’s economic engine room - SMEs. The concept of ‘taking credit for what you do’ is also brought to life in the radio ads.   General Manager - Marketing, Caroline Ruddick says, “This campaign celebrates the passion and success of SMEs and our commitment to making their business life easier. We want to provide them with the tools to help them manage their cash flow and business on the go, improve their productivity, and grow their customer base. By doing this we also give them back some ‘me’ time.   “One of the top pain points for SMEs is managing their cash flow. The rise in smartphone and tablet usage, coupled with easy to use mobile payment innovations such as MYOB PayDirect, can really help remedy the cash flow challenges facing many SMEs today.   “64% of Australian consumers prefer to pay for goods or services via card. More than half have walked away from a sale or service because they couldn’t pay via card. This means around 5.13 million Australians aged 16 and over could potentially be walking away from a sale or service every month.”   In one of the campaign advocacy films, one of the co-founders of Victorian-based bespoke shirt maker Saibu No Akuma, Tony Wu says, “We utilise traditional [tailor] methods but we can bring it and mix it into modern day flow. Utilising technology and utilising these aspects, we’re able to combine the two and understand how we get the best of both worlds and then provide the best experience. When we say we can take credit card payments and show MYOB PayDirect, it adds to the value proposition of customer experience.”   The company launched MYOB PayDirect in April 2014. Since then, the PayDirect web pages have received more than 30,000 visits; the PayDirect app has been downloaded more than 5,500 times and more than 1,000 MYOB AccountRight clients use the app for invoicing and contact management.   For MYOB product information, research results, business tips, discussions, client service and more visit the MYOB PayDirect website, or its The Pulse Blog, LinkedIn, Twitter, Facebook, Instagram and YouTube.   -ends-  For further comment or other information please contact: Naomi Beames                                                                                           Carla Dovgan MYOB Public Relations & Corporate Affairs Manager                                     Haystac Public Affairs Account Manager P: 02 9089 9039, M: 0427 223 841, E: naomi.beames@myob.com                 P: 02 8094 7586 / E: myob@haystac.com.au    About MYOB Established in 1991, MYOB is Australia’s leading accounting software provider. It makes life easier for approx. 1.2 million businesses across Australia and New Zealand by simplifying accounting, payroll, tax, CRM, websites, job costing, practice management, inventory and more. MYOB also provides ongoing client support via many channels including a network of over 40,000 accountants, bookkeepers and other consultants. It is committed to ongoing innovation, particularly in cloud computing solutions, and spends more than AU$35 million annually on research and development. For more information, visit myob.com.au.