The PRWIRE Press Releases https:// 2012-07-13T07:29:51Z OpenMarket expands Asia Pacific footprint to India 2012-07-13T07:29:51Z openmarket-expands-asia-pacific-footprint-to-india Flagged when launching OpenMarket onto the Australian market last year that the company would expand its Asian footprint from Sydney, spokesperson Jonathan Morgan said the move into India made sense due to India’s high propensity to pay for mobile content. “There’s explosive growth happening in India. The mobile consumer base is rapidly increasing, because the country’s middle class is growing very quickly which means the discretionary funds available to spend on mobile services are only going to keep expanding,” Mr Morgan said. “More than 50 per cent of Indians have paid to access a mobile video in the past year,” he said. “The Indian office will allow us to better support our Fortune 1000 customers with their messaging requirements in India, and help us provide a new market to existing and new content providers using our payment processing capabilities,” Mr Morgan said. OpenMarket is a pioneer in mobile payment technology and is already the number one mobile payment provider in the UK and the US. The company has offices in Sydney and Melbourne and aims to capitalise on the growth of engagement with consumers via their mobile phone. We help content providers monetise their content through the mobile phone bill and help mobile network operator’s monetise their network by finding new uses for their existing connectivity,” Mr Morgan said. “Major brands, retailers and start-ups are increasingly seeing the benefits of using mobile messaging, such as SMS, MMS and Push Notifications to interact directly with consumers and drive new business. OpenMarket takes the pain out of navigating what can sometimes be seen as a complicated industry by providing a range of enterprise messaging and payment services that enable the largest consumer brands to the smallest new digital content ventures engage directly with their customers. “Think of us as similar to Visa or MasterCard . They act as an aggregator between Woolworths and your bank when you purchase your groceries via credit card. OpenMarket is the aggregator for a merchant and the mobile phone network when a consumer chooses to pay for goods or services by allowing a charge to be placed onto their mobile phone bill. “Whether you are a national brand chain wanting to enable customers to pay via text message, a bank wanting to remind their clients to pay their bills on-time or a retail outlet keen to text special offers to VIP customers, OpenMarket is able to help access your target audience.” Release Ends Further information Website http://www.openmarketaustralia.com/ Short YouTube video – We’re OpenMarket http://www.youtube.com/watch?v=EaVLfTdEZys&lr=1 Purchase through your App with just a tap thanks to Checkout from OpenMarket 2012-05-07T01:28:45Z purchase-through-your-app-with-just-a-tap-thanks-to-checkout-from-openmarket Checkout enables consumers to buy products through their favourite Apps and websites and place the charges on their mobile phone bill similar to how consumers enter competitions and are charged 55 cents.OpenMarket Australia spokesperson Jonathan Morgan said Checkout offers a convenient payment method that avoids the need to type in credit card numbers, which is especially handy for small value purchases.“Checkout is one of the fastest and easiest ways for consumers to complete a mobile purchase using their web-enabled mobile device,” Mr Morgan said.OpenMarket is a global mobile transaction hub, providing payments, messaging and connectivity to companies who use mobile as a marketing and sales channel.Mr Morgan said Checkout enables payment within Apps and on websites so it suits a range of different companies that are looking to monetise their Apps or online services.“Subscription services such as TV and magazines are increasingly using the functionality to take both one off and subscription payments for their content, and Checkout is also a great way for consumers to purchase virtual currency which is becoming hugely popular in the major online gaming Apps.”With Checkout, brands seeking to increase engagement with their consumers also have a new method for consumers to register for their prize draws. “Instead of having to type in 19 long numbers and send text messages to enter competitions, with Checkout the consumer can simply click on a button within the branded web or mobile experience,” Mr Morgan said. Checkout offers consumers the Mobile Payment 2.0 experience which underlines why mobile platforms will be the payment terminals of the future.“OpenMarket is actively looking for companies that think they can take advantage of this new facility, so get in touch if you think OpenMarket can help and we can talk through how simple it is to get started.”OpenMarket has been operating since 1999 and employs more than 250 full-time staff globally. It has offices in Sydney, Melbourne, Seattle (headquarters), New York, Detroit and London.Release EndsFurther information Websitehttp://www.openmarketaustralia.com/ Short YouTube video – We’re OpenMarkethttp://www.youtube.com/watch?v=EaVLfTdEZys&lr=1 Boost customer engagement by adding SMS to your marketing mix with OpenMarket 2012-05-07T01:25:17Z boost-customer-engagement-by-adding-sms-to-your-marketing-mix-with-openmarket Global mobile messaging and payment solutions provider OpenMarket’s Australia spokesperson, Jonathan Morgan, said mobile marketing is becoming a huge industry and should be part of any marketing manager’s armoury.“We have seen a massive growth, particularly over the past year because SMS is an ideal fit into almost any organisation’s existing marketing strategy.”However, the complex world of telecommunications providers, operators and regulators can be a huge barrier for marketers who are keen to add SMS to their communications strategy, Mr Morgan says.“We take the pain out of navigating this complicated industry by providing a range of bulk messaging and premium payment services that enable the largest consumer brands to the smallest new digital content ventures engage directly with their customers,” Mr Morgan said.“Think of us as similar to Visa or Mastercard which, for example, are the aggregator between Woolworths and your bank when you purchase your groceries via credit card. OpenMarket is the aggregator for a company and the telecommunications provider they choose to market their product with.“It may be an old technology, but SMS is still the most personal and efficient way to connect with your target audience.“Whether you are a national pizza chain wanting to enable customers to order via text message, a bank wanting to remind your clients to pay their bills on-time or a retail outlet keen to text special offers to VIP customers, OpenMarket is able to help access a target audience.”Release EndsFurther information Websitehttp://www.openmarketaustralia.com/ Short YouTube video – We’re OpenMarkethttp://www.youtube.com/watch?v=EaVLfTdEZys&lr=1 SMS and payment solution provider OpenMarket plans Asia Pacific expansion 2012-05-07T01:24:16Z sms-and-payment-solution-provider-openmarket-plans-asia-pacific-expansion OpenMarket is a global mobile transaction hub, providing payments, messaging and connectivity to companies using mobile as a marketing channel.The company has offices in Sydney and Melbourne and aims to capitalise on the growth of engagement with consumers via their mobile phone. OpenMarket Australia spokesperson Jonathan Morgan said mobile marketing is becoming a huge industry.“We help brands communicate with the customers through the mobile phone. We help content providers monetise their content through the mobile phone bill and help mobile network operators monetise their network by finding new uses for their existing connectivity,” Mr Morgan said.“Major brands, retailers and start-ups are increasingly seeing the benefits of using mobile messaging, such as SMS, MMS and Push Notifications to interact directly with consumers and drive new business.“We have seen a massive growth, particularly over the past year because SMS is an ideal fit into almost any organisation’s existing marketing strategy.”OpenMarket is a pioneer in mobile payment technology and is already the number one mobile payment provider in the UK and the US.“We have chosen Australia to base our Asia Pacific operations because of the growth we see here. Australia has one of the largest penetration of mobile phones anywhere in the world – 28 million subscribers and only 22 million people,” Mr Morgan said.“We are also starting to appoint people in other countries in Asia where we believe customers would value our proposition of reliability, service and support”Mr Morgan said, “OpenMarket takes the pain out of navigating what can sometimes be seen as a complicated industry by providing a range of enterprise messaging and payment services that enable the largest consumer brands to the smallest new digital content ventures engage directly with their customers.“Think of us as similar to Visa or MasterCard . They act as an aggregator between Woolworths and your bank when you purchase your groceries via credit card. OpenMarket is the aggregator for a merchant and the mobile phone network when a consumer chooses to pay for goods or services by allowing a charge to be placed onto their mobile phone bill.“It may not be a new technology, but SMS is still the most personal and efficient way to connect with your target audience, and it means you can talk to 100% of phone subscribers. “Whether you are a national brand chain wanting to enable customers to pay via text message, a bank wanting to remind their clients to pay their bills on-time or a retail outlet keen to text special offers to VIP customers, OpenMarket is able to help access your target audience.”Mr Morgan said a major selling point for OpenMarket is its reputation. “We have a track record over more than a decade in successfully serving some of the world’s most demanding enterprises and a reputation for technical excellence and high availability; all of our systems are designed, built and supported in-house so you can be confident that the delivery of your mission-critical SMS is in the hands of experts.“A lot of companies use SMS services and assume that when they are sending a text to their customers, it’s like sending a text on their phone to a friend. Enterprise SMS uses different phone routes to personal messaging though, and you need to know you are working with a company that has trusted routes like OpenMarket to ensure all your messages reach their intended destination securely and on-time.”Release EndsFurther information Websitehttp://www.openmarketaustralia.com/ Short YouTube video – We’re OpenMarkethttp://www.youtube.com/watch?v=EaVLfTdEZys&lr=1 Contact:Samantha Gavin at Red Agency(03) 9670 8350 or Samantha.Gavin@redagency.com.au SMS provider OpenMarket chooses Sydney to house its sixth global data centre 2012-05-07T01:23:20Z sms-provider-openmarket-chooses-sydney-to-house-its-sixth-global-data-centre OpenMarket Australia’s spokesperson Jonathan Morgan said that the company was going through a considerable growth period in Australia and many of its customers wanted to utilise a local data centre.“OpenMarket has five other data centres around the world – two in the US, two in Europe and one in Singapore. Using Sydney as our sixth location is testament from our global management that Australia is a major target market for us,” Mr Morgan said.OpenMarket is a global mobile transaction hub, providing payments, messaging and connectivity to companies using mobile as a marketing channel. It is a pioneer in mobile payment technology and is already the number one mobile payment provider in the UK and the US.Mr Morgan said a major selling point for companies to use OpenMarket is its reputation. “We have a track record of over 10 years successfully serving some of the world’s most demanding enterprises and a reputation for technical excellence and high availability; all of our systems are designed, built and supported in-house so you can be confident that the delivery of your mission-critical SMS is in the hands of experts.“A lot of companies use SMS services and assume that when they are sending a text to their customers, it’s like sending a text on their phone to a friend. Enterprise SMS uses different phone routes to personal messaging though, and you need to know you are working with a company that has trusted routes like OpenMarket to ensure all your messages reach their intended destination securely and on-time,” Mr Morgan said.Release EndsFurther information Websitehttp://www.openmarketaustralia.com/ Short YouTube video – We’re OpenMarkethttp://www.youtube.com/watch?v=EaVLfTdEZys&lr=1