The PRWIRE Press Releases https:// 2020-10-25T23:53:08Z Understanding Which Creative Performs Best Just Got Easier 2020-10-25T23:53:08Z understanding-which-creative-performs-best-just-got-easier Sydney, 26 October, 2020: Digivizer has added new features to its real-time analytics platform that makes it simple for anyone in the marketing ecosystem to see which creative is driving the best performance in paid-media campaigns.  Digital marketers can now analyse how well creative executions perform across Facebook, Instagram and LinkedIn, and assess the impact of the creative execution on measurements such as number of conversions, cost per conversion, click-throughs, impressions, reach and engagement. Marketers can also assess which combination of visuals, text and calls-to-action deliver the best performance outcomes for any given investment in paid digital media spend. Without permission to access each individual social media platform separately, managers and digital marketers often struggle to understand which creative executions drive the best results, and what this costs. Intelligence can be late, or depend on an analyst, the creator or agency to send a report, often weeks after a paid creative program has ended. Once all active platforms are connected to Digivizer, any number of  marketing and management team members  can be invited into a brand space in the platform. Anyone can then explore in real-time how organic, earned and paid media are performing across all social, search and web platforms.  “Business owners and marketing managers tell us that they want to easily see which creative is actually driving best performance, and of course which creative is performing badly," says Emma Lo Russo, co-founder and CEO of Digivizer. "And they want this information at their fingertips. They want to quickly make decisions about what to do in relation to budgets and future creative development. To do this, they need to be able to analyse campaigns as they are in play, not days or weeks later. "These new features make it possible for anyone - the CEO, CMO, CFO, the creative director, the business owner and their teams -  to know where to invest creative and financial resources next, and where to increase activity and where to stop marketing activity, to ultimately drive the best outcomes. Adding these visual summaries, viewable by a simple click, makes these insights so much more powerful than seeing them solely as campaign names in spreadsheets." Digivizer plans start at US$89 per month with no lock-in contract and with a 30 day free plan.  ENDS Media assets Digivizer has added features to its digital marketing analytics platform that allow anyone to see which paid social media creative is performing best in real-time, across channels and campaigns. Photo: Digivizer. About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, digital marketing services.  Digivizer is an ad., development and technology partner of the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner of Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platform Shopify and BigCommerce. Contacts Digivizer is at: Web: www.digivizer.com LinkedIn: https://au.linkedin.com/company/digivizer Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    New webinar from Digivizer: How to drive more sales online 2020-10-21T21:49:07Z new-webinar-from-digivizer-how-to-drive-more-sales-online Sydney, 22 October, 2020: As part of the NSW Government’s Small Business Month, Digivizer is running a free webinar for businesses that will explain how to grow sales and lower costs using digital channels - including social, search and web.   The COVID-19 pandemic has sharpened the interest of many SMBs in digital marketing and online sales. According to Australia Post, August 2020 was the biggest month in Australian online shopping history. In the same month, online shopping grew over 85% year-on-year and between March and August 2020, over 8 million Australian households shopped online. "We work with a number of businesses, and some have seen their online sales grow by as much as 250% over the past six months," says Emma Lo Russo, CEO and co-founder of Digivizer. "What has changed are customer habits. It is critical for every business to have a strong online presence, and a better understanding about how to drive cost-effective digital sales.  "This webinar will help any online business become better at driving their digital marketing by taking a data-driven approach to increasing sales, and lowering the cost to do this.  We have designed an event that will take owners and marketers through the steps they can take to drive better cost-per-outcome and ultimately greater ROI for their digital marketing spend." The webinar will feature Mike Barnett, Head of Sales for Shopify Plus in APAC, Digivizer Head of Digital Performance, Jordan Schofield and Digivizer Head of Digital Strategy, Brian Gibson.  They will share strategies for businesses to follow, using case studies backed by real-time data. The webinar will equip businesses with the skills and insights they need to grow online. Topics covered will include using social media and search campaigns to drive customer acquisition and sales, and how to build better online sales platforms and customer lifetime value.   Register at https://www.eventbrite.com.au/e/do-you-want-to-drive-more-sales-online-tickets-125567274097. ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, digital marketing services.  Digivizer is an ad., development and technology partner of Facebook, Instagram, Twitter, LinkedIn and Google, and is a marketing and agency partner of Google and Facebook. It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platforms Shopify and BigCommerce. Contacts Digivizer is at: Web: www.digivizer.com LinkedIn: https://au.linkedin.com/company/digivizer Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Digivizer adds more share of search and conversion insights to marketers' digital performance picture 2020-09-21T02:45:18Z digivizer-adds-more-share-of-search-and-conversion-insights-to-marketers-digital-performance-picture Sydney, 21 September 2020: Digivizer continues its roll-out of analytics insights in its SaaS platform with a set of Digital Marketing Analytics features to give marketers new web and SEO performance and conversion insights. The web performance tools are fully integrated with the platform's existing organic, earned and paid social and search media analytics features, and come as standard.  Any marketer running or managing digital programs with content on their own website, or driving traffic to their website through social media and search, can measure the returns on that effort and investment within a single dashboard view. "We've seen more businesses of all sizes increase their digital marketing efforts during COVID-19, and they all seek a much stronger return for their investment from that marketing effort," said Emma Lo Russo, CEO and co-founder of Digivizer. "With all their social, search and web platforms connected to Digivizer in just minutes, and with real-time cross-platform data insights continuously being analysed, business owners and marketers have everything they need to measure digital performance and ROI in one platform view.  "The other promise we continue to keep is to make this affordable to any company of any size. Recent Google & Forrester Research states that while 84% of decision-makers considered cross-platform analytics “critical” or “very important,” only 43% actually use cross-platform analytics tools. According to the research, they cite complexity and cost as reasons not to. This is the problem we are solving. Digivizer makes cross-platform analytics easy and affordable, for any organization investing in digital marketing content, influencer engagement or paid advertising. “One of our e-commerce customers has seen its digital sales grow 252% over the past five months,  because it knows where to deploy its precious marketing budgets exactly where they deliver the best returns. We've seen this type of growth from a number of users when they first start using  our platform because they are seeing the data for the first time, in real-time. Those that continuously test and optimize their budgets across all their digital channels are those that grow the fastest, for the lowest cost-per-acquisition." The new Digivizer web performance measurements include a brand’s share of available search traffic, easy sorting of the search terms that drive traffic to their website, the pages that are most-popular, instant views of revenue performance, goals, cost-per-conversion and conversion values, by platform or period set by the marketer.   The Digivizer platform also shows marketers the search terms used most by customers, clicks through to the website, and how the position on the search page influenced this traffic. Transactions, Goals page views, average time on page and bounce rates are also captured. The Digivizer platform also recognizes and displays paid campaigns' local currencies. Marketers running separate currencies across multiple countries can choose to set up separate 'brand spaces' per country, and switch between them to see a per-country view. All plans start with 30 days' free data, and a further 30 days' free usage with the standard plan at US$89 per month with no lock in.  ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, add-on digital marketing services.  Digivizer is an ad., development and technology partner to the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail platforms Shopify and BigCommerce. 30-day free trial plans are available at https://app.digivizer.com/register Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Media assets Picture caption: Digivizer has added new digital marketing analytics features around web, SEO performance and digital sales conversion insights to its real-time digital marketing analytics platform. Picture: Digivizer. Picture file available on request. Digivizer and Remarkable expand partnership to support entrepreneurs in the disability sector 2020-04-20T02:18:39Z digivizer-and-remarkable-expand-partnership-to-support-entrepreneurs-in-the-disability-sector Sydney, 20 April 2020 - Digivizer, Australia’s leading digital analytics technology and activations company, and Remarkable, Cerebral Palsy Alliance's start-up accelerator program, have expanded their partnership to support early businesses growth for each Remarkable startup business. The partnership continues the  investments by both organizations in this special startup sector to accelerate disability start ups by supporting founders and ideators to fuel their visions, develop disability technology, gain seed funding, and build their businesses. Digivizer will provide all Remarkable startups with platform and marketing support at no charge for six months, including in-app support, marketing strategy sessions, and a Digivizer digital marketing masterclass.  Through Digivizer’s Google partnership, the startups will also be able to get match-funding from new Google Ad accounts opened, up to $150.  The 2020 Remarkable cohort is: CP Toys (individualized therapy advice to therapists and families of children with cerebral palsy) Gecko Trax (a portable and affordable wheelchair accessory that enables wheelchair users to get off-road and outdoors) handi (the first line of sex toys that don't require the use of hands) Maslow (voice-enabled life assistant for young people living with paralysis) Neurodiversity Media (accessible information resources to empower the neurodivergent population to fulfil their potential) ResusRight (preventing the death and disability of newborn babies who require resuscitation after birth) SpeechFrog (an AI-powered speech therapy app that makes therapy homework engaging for users and effective for therapists) Digivizer will also continue to support previous Remarkable-funded companies. The full list of startups can be found on the Remarkable web site at https://remarkable.org.au/startups/. According to the Centre for Applied Disability Research, quoting the Australian Bureau of Statistics, people in Australia with a disability have a higher rate of entrepreneurship (13%) than employed people without disability (10%), and globally, people with a disability tend to be self-employed more than the general population. In Australia, this is the community that Remarkable supports. Emma Lo Russo, CEO of Digivizer, said: “The Remarkable program is a very special one, and it’s an honour to work with these companies that are creating more-accessible and equal futures for all, something Digivizer feels strongly aligned to. To grow any business is difficult, but it's often people who have a personal story that drive some of the very-best business ideas. The stories behind the businesses and the positive impact they make in people’s lives is inspiring, ones we really want to get behind and help succeed. “Digivizer helps Remarkable businesses identify where and how best to engage their potential customers, taking advantage of the best of each of the social, search and web platform acquisition and nurture possibilities, helping founders gain insights that help inform and deliver the best outcome for investment in digital marketing. "Many of our team have worked in person with Remarkable-funded entrepreneurs, providing strategy, marketing expertise, mentoring, and introductions. We're delighted to be continuing this partnership with some of the most-exciting new business ideas in Australia." Peter Horsley, Founder of Remarkable, said: “Being able to offer Digivizer’s expertise and technology to the special companies that we fund will be a huge step forward for many of them. Our cohorts represent some of the best business ideas in the Australian startup sector, and their founders are some of the most-creative entrepreneurs across Australia. Our past cohort members have  attended Digivizer digital marketing sessions, and have used Digivizer’s digital analytics platform to test their assumptions and build out their early digital marketing strategies. We’re looking forward to working together with more of Australia’s best disability-tech startups.” ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, digital marketing services.  Digivizer is an ad., development and technology partner to the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platform Shopify. About Remarkable Remarkable, part of the Cerebral Palsy Alliance, is Australia’s first disability-focused impact accelerator. Its mission is to harness the power of technological innovation for driving inclusion of people with disability. Cerebral Palsy Alliance is an organization that provides family-centred therapies, life skills programs, equipment and support for people living with cerebral palsy, and their families. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   If you can measure it, you can manage it: University of Sydney students embrace the power of digital insights 2020-03-30T03:23:41Z if-you-can-measure-it-you-can-manage-it-university-of-sydney-students-embrace-the-power-of-digital-insights Sydney, 30 March 2020: Digivizer is giving more than 200 students taking the University of Sydney's Digital & Social Media Marketing course this semester free access to its digital analytics platform, along with Digivizer's standard support, and digital marketing sessions.  It's an initiative in partnership with the course coordinator Dr Ray Welling, from the University of Sydney Business School. The students are using Digivizer to measure and analyse the performance of the marketing blog projects they are currently working on, which cover everything from concept, design and web development to organic social media promotion, paid social media, and search optimization.  The course teaches students how to build marketing strategies, identify and qualify target audiences, select their social and search platforms, build a website and content plan, and optimize search. Students then promote their embryonic businesses - initially with organic content, then through paid. Digivizer has given them full access to its platform, which allows students to measure, track and analyse what works, make decisions quickly about changes to strategy, tactics and spend, and learn how to use real-time data to make better digital marketing decisions. They will be able to see how organic and paid media influences conversions through their newly-created sales funnels, and the comparative performance of content and budget in social media and search. The blog projects, with a particular emphasis on the strategy and analytics, are assessed on how well students demonstrate skills that are in demand by industry, and how they can apply theory and software to solve real-world problems, as well as tackling contemporary challenges in business and the need for ethical behaviour in the face of those challenges. According to Dr Welling, the course has changed in style and substance over the years it's been run. "This course was originally called Electronic Marketing. It used to be very pedagogical, with the lecturer up the front talking and the students taking notes. Today's version is very different; while we still have a (recorded) lecture, the emphasis in the tutorials is combining strategic thinking with hands-on experience using the tools our students will use in their careers, with a focus on applying strategic thinking and analytics to practical examples. "We also focus on critical thinking capacity and how to apply what they’ve learned to resolve challenges that appear during the project, and in the final exam.” The new course structure, with the inclusion of Digivizer's platform, gives the students applicable skills and direct experience of digital marketing that they can take into the workforce, adding their experience and expertise to their newly-minted CVs. In the current COVID-19 pandemic, that this course is digital in nature also has obvious advantages - a point not lost on Dr Welling.  "We're using Zoom to meet with students each week, where previously we would have done so in person, and we're recording tutorials that we now deliver online. Other aspects of the course, such as testing analytics and assessments, can obviously be easily done online. We're working hard to maintain the social support for each student, but happily, the nature of the course has suffered minimal disruption." Emma Lo Russo, Digivizer’s CEO, adds, “It's great to see Sydney University arm its students with the latest in technology and digital marketing insights and to integrate this data-driven marketing into their course outcomes. In a global marketplace, and with the proliferation of smart devices and digital consumers, it's never been more important to understand what drives the greatest, and most-relevant, engagement. Every business wants to maximize the leads, sales and ROI from investment in content, influencers and paid media spend.  This project with the University of Sydney continues to build on our Education and Partner Strategy which we started in 2019 and which continues to be successful.” ENDS Media assets Digivizer's Brian Gibson (left) and the University of Sydney's Ray Welling: Students on the University of Sydney's Digital & Social Media Marketing course are using Digivizer to measure the performance of their semester-long marketing programs. Picture: Digivizer. About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, digital marketing services.  Digivizer is an ad, development and technology partner to the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platforms Shopify and BigCommerce. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn:h ttps://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Katie Booth, Acting Media & PR Adviser (Business School), The University of Sydney. Phone: +61 419 278 715. Email:  katie.booth@sydney.edu.au   Ray Welling, Lecturer, The University of Sydney Business School. Phone: +61 422 000 373. Email: raymond.welling@sydney.edu.au. Twitter: @raywelling Digivizer recruits Head of Growth 2020-03-19T00:30:09Z digivizer-recruits-head-of-growth Sydney, 19 March 2020: Digivizer has hired Regan McGregor as Head of Growth. He joins from Sydney SaaS startup AgriWebb, and was previously at digital agency 4mation Technologies. He will manage an accelerated growth program at Digivizer whilst overseeing the Creative and Content teams. "Times are challenging for businesses, given the 2019/2020 bushfires and now Covid-19. But we're seeing an eagerness in businesses to find new ways to engage their customers, to leverage their digital marketing, and to reach new markets cost-effectively, and in new ways," says Emma Lo Russo, CEO and co-founder of Digivizer. "We know that digital marketing will play an increasing role in making this a reality. Some will turn to digital marketing for the first time, or to test new methods, while others are moving more of their budget to digital. In all cases,  organizations will look ever more-carefully at the returns on their marketing budgets. “This is precisely where Digivizer can help - and we believe it's important to prioritize investment in growth. We are delighted to announce that Regan has joined us to guide us through our next phase of growth, and to help businesses using our solution and services get the most they can from their digital marketing. He brings broad experience to Digivizer  in strategy, SaaS platforms, digital marketing, eCommerce, full digital funnel ecosystem builds, and driving online growth." Regan was previously Head of Marketing at AgriWebb, leading a global marketing team, developing and executing on growth-focused marketing programs across digital, product, content and events. Before AgriWebb, Regan was Head of Marketing at 4mation Technologies, a full-service software and web development company.“With so many digital channels out there, it’s becoming increasingly important to understand what’s working and to be able to make real-time decisions to stay competitive. I’m excited by Digivizer’s vision to bring together the key metrics across all these platforms, to provide digital marketers with the insights that help them make better decisions, faster,” says Regan McGregor. ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, and in web performance, by giving them the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and if required, digital marketing services.  Digivizer is an ad., development and technology partner to the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platform Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Media assets Regan McGregor joins Digivizer as Head of Growth. Photo: Digivizer. Video performance measurement in search and social now easier, accountable, objective 2019-12-10T05:24:19Z video-performance-measurement-in-search-and-social-now-easier-accountable-objective 10 December 2019: Digivizer has solved the difficulties and complexity of measuring and comparing the performance of video content across social media and search by adding YouTube organic performance to its platform. Digital marketers know the value of video: for example, Google reports that 90% of people discover new products on YouTube, and advertising spend on free video on demand (FVOD), and advertiser-funded video on demand (AVOD), are both predicted to grow rapidly over the next four years (sources: Google, Juniper Research, WARC). Video effectiveness has, however, been difficult to measure, made more-complicated when seeking to compare performance across different social media and paid channels.  Digivizer measures and analyses video performance across a broad range of metrics: subscribers, video views, number of posts, description, engagement covering  Shares, Comments, Likes & Dislikes, average percentage view, average view duration in seconds, and total minutes viewed.  In addition to YouTube organic performance, Digivizer also measures video performance measurement across Facebook, Instagram, Twitter  and LinkedIn, including organic and paid video measurement. Performance is presented in summary views, which can then be expanded for more-detailed analysis, and videos can be sorted by performance for the selected period. Marketers can see instantly which channel performance is best, for any given video, across marketing campaigns. “Marketers have been left in the dark when it comes to measuring the performance of video in social and search, especially when trying to understand video at each stage of the sales funnel and how its performance compares across platforms,” says Emma Lo Russo, CEO of Digivizer.  “Marketers can now measure the return on the investment made on driving the outcomes they can see from video: hope and guesswork have been replaced with measurable insights. “Video is king on social and search, because it helps brands take their customers from awareness through consideration to purchase. It has a longer shelf-life than other content formats, is often the most-affordable paid media option at the top of the sales funnel, talks to bigger audiences, conveys deeper messaging and resonance, and allows marketers and influencers to create great entertaining and informational content.  “Video deserves more attention. Marketers, at last, can prove the value of video in social and search and its impact on sales and growth.” With YouTube now added, Digivizer offers over 120 measurements across Facebook, Instagram, LinkedIn, Twitter, and Google, across owned, earned and paid media .  ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company. Digivizer helps businesses get better results from their digital marketing, across owned, earned and paid media, in search and social, by giving them all the information they need to make better decisions and improve their marketing ROI.  Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable by any business. Digivizer plans start at US$89 per month. Digivizer is an ad, development and technology partner to the major social and search platforms: Facebook, Instagram, Twitter, LinkedIn, Google (incorporating Display), and YouTube, and a marketing and agency partner to Google and Facebook.  It is also a partner of start-up venture capital investors Investible and Remarkable, and of global online retail outlet platform Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://instagram.com/Digivizer/ YouTube: https://youtube.com/digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Media assets Digivizer has solved the difficulties and complexity of measuring and comparing the performance of video content across social media and search by adding YouTube organic performance to its platform. Photo: Digivizer. Digivizer has solved the difficulties and complexity of measuring and comparing the performance of video content across social media and search by adding YouTube organic performance to its platform. Photo: Digivizer. Digivizer Joins Shopify Partner Program To Help On-line Retail Businesses Grow 2019-11-12T01:18:21Z digivizer-joins-shopify-partner-program-to-help-on-line-retail-businesses-grow-1 Sydney, 12 November 2019: Digivizer has joined the global online platform Shopify, as part of the Shopify Partner Program, expanding its established partner program that already includes being Ad and Data Partners of Facebook, Instagram, Twitter, YouTube, LinkedIn and Google, and partnerships with start-up investors Investible and Remarkable. By joining the Shopify Partner Program, Digivizer has access to Shopify’s developer API, and to partner programs that include training, documentation, Shopify's product roadmap, previews of upcoming features, and priority partner support. “Businesses can really only thrive by understanding everything their customers do as a single, consistent customer journey - across their digital offering , social media engagement, website and store,” said Emma Lo Russo, CEO and co-founder of Digivizer. “It’s only by having this single view that retailers can maximize customer demand and conversion.  “So this is an exciting addition to our expanding list of technology platforms that offer Digivizer solutions, and that we support. And it’s another value point to our promise to help businesses of all sizes grow and improve their returns on their digital investment.  “Businesses are looking for exactly the type of digital marketing programs, supported by analytics, that Digivizer delivers through our SaaS platform and our added-value digital marketing agency and content services. Joining the Shopify Partner Program puts our platform in front of a very large number of potential new customers. Shopify has more than 800,000 businesses in 175 countries, including a number of existing Digivizer users.  “Online businesses want to invest precious marketing dollars where they will work best. Digivizer gives them the insights they need to drive the performance of their paid, owned and earned marketing across all the main search and social platforms in real-time. By adding Shopify, Digivizer extends how we help businesses make informed decisions about content, channels and offers - and see a comprehensive view of what is working to drive sales.” Digivizer offers real-time digital marketing analytics and additional data-driven agency services. Businesses seeking to generate a powerful ecommerce site through Shopify, to enhance existing sites, or to increase conversions off web traffic, should contact Digivizer at digivizer.com/shopify  ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics company. Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS), also supported by optional content, creative and media services. Digivizer starts at US$89 per month, and offers the past 30 days of data immediately, and the first 30 days free.  Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google (incorporating YouTube and Display), Investible, Remarkable and Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Digivizer Joins Shopify Partner Program To Help On-line Retail Businesses Grow 2019-11-12T01:15:36Z digivizer-joins-shopify-partner-program-to-help-on-line-retail-businesses-grow Sydney, 12 November 2019: Digivizer has joined the global online platform Shopify, as part of the Shopify Partner Program, expanding its established partner program that already includes being Ad and Data Partners of Facebook, Instagram, Twitter, YouTube, LinkedIn and Google, and partnerships with start-up investors Investible and Remarkable. By joining the Shopify Partner Program, Digivizer has access to Shopify’s developer API, and to partner programs that include training, documentation, Shopify's product roadmap, previews of upcoming features, and priority partner support. “Businesses can really only thrive by understanding everything their customers do as a single, consistent customer journey - across their digital offering , social media engagement, website and store,” said Emma Lo Russo, CEO and co-founder of Digivizer. “It’s only by having this single view that retailers can maximize customer demand and conversion.  “So this is an exciting addition to our expanding list of technology platforms that offer Digivizer solutions, and that we support. And it’s another value point to our promise to help businesses of all sizes grow and improve their returns on their digital investment.  “Businesses are looking for exactly the type of digital marketing programs, supported by analytics, that Digivizer delivers through our SaaS platform and our added-value digital marketing agency and content services. Joining the Shopify Partner Program puts our platform in front of a very large number of potential new customers. Shopify has more than 800,000 businesses in 175 countries, including a number of existing Digivizer users.  “Online businesses want to invest precious marketing dollars where they will work best. Digivizer gives them the insights they need to drive the performance of their paid, owned and earned marketing across all the main search and social platforms in real-time. By adding Shopify, Digivizer extends how we help businesses make informed decisions about content, channels and offers - and see a comprehensive view of what is working to drive sales.” Digivizer offers real-time digital marketing analytics and additional data-driven agency services. Businesses seeking to generate a powerful ecommerce site through Shopify, to enhance existing sites, or to increase conversions off web traffic, should contact Digivizer at digivizer.com/shopify  ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics company. Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS), also supported by optional content, creative and media services. Digivizer starts at US$89 per month, and offers the past 30 days of data immediately, and the first 30 days free.  Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google (incorporating YouTube and Display), Investible, Remarkable and Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Martech update: small businesses can now boost their Google Ads budgets within Digivizer platform 2019-11-07T05:39:14Z martech-update-small-businesses-can-now-boost-their-google-ads-budgets-within-digivizer-platform 7 November, 2019:  Digivizer is teaming up with technology partner Google to offer first-time users of Digivizer’s real-time digital analytics platform and Google Ads a boost to their paid search budgets.  Businesses need only register on Digivizer’s platform as new users, open a new Google Account from the Digivizer Platform, and invest a minimum of $50 in a paid Google search campaign, to receive match funding up to $150 from Google. Businesses must be first-time users of Digivizer, be new to Google Ads,  and must sign on and spend their first $50 by 31 December 2019. Digivizer users can connect their Google accounts directly to the platform, along with their Facebook, Instagram, LinkedIn & Twitter social media accounts, to gain a single, all-platform, real-time view of all their paid, owned and earned media. Business new to Google Ads can, at a push of a button, start a new Google Ads account to allow them to start spending and tracking the impact of their spend. All Digivizer platform users also receive a Digivizer Express update every Monday - a snapshot of what’s up and down in their digital marketing performance week on week. Digivizer tracks engagement, engagement rates, impressions, reach, video-views, click-through rates, cost-per-click,  influencer activity, hashtags of choice and over 100 measurements of digital marketing and content performance, in real-time.  The first month on Digivizer is free, and instantly includes 30 days of data, and live data for a further 30 days from registration day. All plans begin at US$45 per month (normally from US$89 per month) for the life of the account if signed-up  by 31 December. About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company.  Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid social and search media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS) with customers choosing either to manage themselves are easily add additional agency services such as creative and paid media services.  Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google and referring business partnerships with Investible, Shopify and other agencies. Media assets Digivizer and Google are partnering to offer first-time users boosted budgets to support Google Ads, before 31 December 2019. Image: Digivizer. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Marketing no longer for marketers 2019-10-24T04:15:47Z marketing-no-longer-for-marketers Sydney, 23 October, 2019:  Digivizer has launched Digivizer Express - a weekly snapshot into the performance of  a company’s social and search media marketing. It means the era of 'glance marketing' is upon us, giving anyone the ability to see, literally at a glance, how every aspect of a brand’s paid media, owned media and earned media, in social and search, has performed. It’s possible because Digivizer’s technology, delivered as a SaaS offering, normalizes the data from Facebook, Instagram, LinkedIn, Twitter and Google, making it easy to compare what is working and where, in real-time. Emma Lo Russo, CEO and co-founder of Digivizer, says that marketers obsess about the wrong things - and as a result, disappoint their businesses, which want insights into results. “Businesses, marketers especially, have become too obsessed with optimization, which ends up focusing on how little they can spend. What businesses care about are the actual results of a marketing program.  They want to know which outcomes were driven by their investment. What counts is knowing the impact they’ve made, especially whether their marketing actually improved sales.  “And because of the increasing pressure to perform, everyone - not just marketers - need to understand how their investment in social and search is performing. This is where Digivizer Express comes in. It’s delivered to anyone who needs it in the business, on time, in full -  so that decisions can be made quickly. It’s glance marketing made real.” Digivizer Express: information on brand, influencers, performance Digivizer Express arrives every Monday in the inboxes of Digivizer platform users, as a composite summary of performance week-on-week. The past week’s activity covers owned social media, best-performing earned media of brand or hashtags being followed, and paid social and search media.  Platform content is one click away, on LinkedIn, Twitter, Facebook, Instagram, Twitter and Google. Using Digivizer’s in-platform Brand Space, account owners can add colleagues’ names to the Digivizer Express distribution list - so that team members and managers can also see, at a glance, how programs are performing.  “There’s no longer any room for excuses about poor marketing outcomes from anyone in your organization,” says Emma Lo Russo. ENDS Media assets Digivizer Express - all you need to know, once a week, in your hand. Picture: Digivizer. Emma Lo Russo, CEO and Co-Founder, Digivizer. Picture: Digivizer About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics technology company.  Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS), also supported by optional content, creative and media services.  Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google and referring business partnerships with Investible and Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   How insights give small businesses big growth 2019-09-18T04:58:48Z how-insights-give-small-businesses-big-growth 18 September 2019:  Digivizer, Australia’s leading analytics technology and activations company, is running two masterclass events in Sydney as part of this October’s NSW Small Business Month. In partnership with Microsoft Reactor, Google, and a number of Australian CEOs and industry disruptors, Digivizer’s CEO and co-founder Emma Lo Russo will facilitate both events. “Our focus will be on what every business owner craves  - practical insights and real-world, actionable plans that they can use to grow businesses faster, improve digital marketing ROI, and build the foundations for success,” says Emma Lo Russo. “Across Australia, recent Australian Bureau of Statistics data show medium businesses (those employing between 20 and 99 employees) contributed between 15% and 20% of the overall growth across all industry sectors and business sizes. We are passionate about giving them, and businesses of all sizes, the best tools and insights.  “Digivizer works with global multinationals such as Google, LinkedIn, Barilla, Optus and Lenovo, early-growth and medium-size businesses including real estate software company Rockend, and startups such as SuperFastDiet and Oh Crap!. One thing unites them all: they use digital marketing to generate better results, create exciting customer experiences, accelerate growth, and improve their ROI. “These sessions will offer the audiences experts’ insights into how to grow their businesses. We will share the latest trends in digital marketing,  show owners how easy it is to continually measure, test and improve their marketing, and give them new tools and insights they can use in their own businesses.” Joining Digivizer will be some of the best business thinkers in Australia - including from Google, digital growth-hacker and disruptor Gavin Heaton, Carole-Anne Priest, lawyer & CEO of business insurer Imalia, Vanessa Giannos, CEO and founder of The HR Experts International, and Leanne Berry, Director of Love Your Numbers. Event details & registration 5 Easy Steps to Accelerate Your Business Growth through Digital Marketing Thursday 24 October, 9am-12pm Microsoft Reactor, Sydney Register at Eventbrite Delegates will learn how to set up a digital sales funnel, understand the role of each element in digital sales kits, learn how websites, social media, search and nurture programs integrate, and how to measure digital ROI. Unlocking the Big Success Secrets for Small Businesses  Wednesday 30 October, 9am-12pm, Microsoft Reactor, Sydney Register at Eventbrite Delegates will learn to deploy and deliver better results around branding & marketing, people and culture, financials, managing risk, and hacking for growth. Digivizer’s real-time analytics platform will be part of both events. Delegates who attend the event and open a new Digivizer account will receive double the fee-free period, from 30 days to 60 days, with the past 30 days of data also included. Delegates will also go into a draw to win a Google Home.  Media assets Digivizer CEO and co-founder Emma Lo Russo will facilitate two masterclass workshops as part of the NSW Small Business Month, October 2019. ENDS About Digivizer Digivizer, founded in 2010, is Australia’s leading digital marketing analytics company.  Digivizer helps businesses measure the performance of their digital and social marketing investment across owned, earned and paid media. Businesses can then use these insights to make better business decisions and improve their marketing ROI.  Digivizer delivers its digital analytics platform as Software as a Service (SaaS), also supported by optional content, creative and media services. Digivizer plans start at US$89 per month, with all plans offering the past 30 days of data immediately, and the first 30 days free (with delegates getting double the number of days of data fee-free). Digivizer is an ad partner, development partner and technology partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn, Google (incorporating YouTube and Display), and Shopify. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Martech update: Compare best-performing organic content across multiple channels 2019-09-05T04:34:42Z martech-update-compare-best-performing-organic-content-across-multiple-channels Sydney, 5 September, 2019 - Organic media can often outperform paid media - and marketers run the risk of spending more than they need to on their paid media programs if they don’t understand how organic (owned) media is performing across multiple channels. Digivizer has made it easy to know exactly how organic media is performing, adding new features to its social and digital analytics platform to help marketers measure and compare the performance of their organic content.  For Facebook Pages and Instagram Business accounts, Digivizer now measures impressions, reach, video views, engagement rates and click-through rates. Digivizer has offered these performance measurements for LinkedIn Business Pages for some time.  Marketers can also sort by best-performing content against all these measures across Facebook, Instagram, LinkedIn and Twitter. And they can compare performance visually across multiple channels by simply selecting the dates and the metric they wish to consider - to see what post is driving the best performance against each brand, consideration or conversion objective.   Influencers can also be invited to share the performance of their content every time they post, using a brand’s handle or hashtag, using Digivizer. “Being able to measure the performance of organic media objectively is particularly valuable for global brands where organic media is key to engaging audiences from multiple countries,” says Emma Lo Russo, CEO and co-founder of Digivizer. “Organic content is a key validation point for customers choosing to buy. It demonstrates a brand’s understanding of their audience, it shows how authentic they are in managing conversations, and how timely, interested and up-to-date they are in engaging with their customers.  Being able to easily and objectively measure organic content performance helps brands determine where to deploy additional paid budget, and create trust by building active communities.  “It also helps demonstrate the power of comparing impressions, reach, video views and click-throughs across channels and media. Great digital marketers will be able to separate emotion from real data insights - and focus on improving their reach, engagement, conversion and influence.” Digivizer offers a range of plans that scale depending on the number of users, the number of connected account paid search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of immediate data across all paid, owned and earned, and an additional 30 days free.  Media assets Picture supplied, Digivizer. Marketers can measure the performance of their organic digital and social media programs relative to earned and paid media About Digivizer Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment by helping them measure their digital performance across owned, earned and paid media, and to easily identify what is working for them. Digivizer is a technology partner of Google, LinkedIn, Twitter, Facebook and Instagram, using formally-negotiated API agreements and user permissions to access data. Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.  Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz   In the disrupted world of real estate, bricks- and-mortar and online must work together - data is the key 2019-08-20T22:04:11Z in-the-disrupted-world-of-real-estate-bricks-and-mortar-and-online-must-work-together-data-is-the-key Sydney, 13 August 2019: Rockend is one of Australia’s leading property management software companies. Many of us will at some point touch one of Rockend’s solutions as we interact with real estate agents as buyers, sellers, strata managers or members, or tenants.  The company has been at the forefront of real estate management systems for 40 years: over half of all Australian rental properties and forty per cent of strata lots are managed on Rockend software.  The real estate industry faces disruption from a number of quarters - digital newcomers challenging the status quo (some successfully, some not), macroeconomic and fiscal policy (and their after-shocks), and regulatory oversight. And disruption can be a very positive opportunity: the company was itself acquired by global real estate software company MRI Software in late-July, to expand across complementary market segments. Yet the industry is often mired in routine paperwork, constraining how real estate agents engage with their customers. This is the space where Rockend helps estate agents manage their businesses, property portfolios, client relationships and accounts more effectively. As Catherine Vissiere, Head of Marketing at Rockend, describes it, “We’re about helping real estate agents do less of the routine ‘rinse-and-repeat’ work that many remain shackled to, and more of the added-value selling, marketing and relationship management they joined the industry to do.  “Real estate agents, property managers especially, are eager to create new value for their customers, yet often struggle to do so. Our vision is to support those in the real estate industry to reset their value proposition. Technology is at the heart of this. In this disruptive market, using technology to drive engagement, manage outcomes and measure program performance is something more real estate agents are coming to terms with.” Rockend’s focus is on growth and market penetration, supported by a digital marketing and business development strategy. These objectives will continue now that the company is owned by MRI. The Rockend brand will remain, new products will be brought into Australia to offer users here, and Rockend-developed products will be marketed overseas. The company uses Digivizer’s analytics platform to manage the performance of its digital marketing programs, and works with Digivizer’s services team on content development and paid media management. The two companies collaborate to create,  publish, manage and monitor content that aligns this strategy for growth and leadership with the needs of the real estate agents who are Rockend’s target audience. Measurement of the performance of this program across digital and social media is central to its success. “Our focus is on growing our community - customers we call Property Rockstars, migrating them from our older solutions to our new cloud-based solution, and identifying and attracting new users to that solution,” explains Catherine Vissiere. “We’re also building the Rockend brand to continue as a leader in the real estate sector, off the back of our 40-year heritage creating value in the relationship we have with our customers. This strategy is  based on compelling content aligned to their needs, preferences and requirements. With the acquisition of Rockend by MRI Software, our brand and market presence are about to undergo a significant change.” In the first 12 months of using Digivizer, Rockend has grown its organic social following by 39% overall across Facebook, Twitter, Instagram, LinkedIn and YouTube. Rockend’s share of voice on social against competitors in June 2019 was at 75%, with its nearest competitor at 14%. The Property RockStar community has over 1,500 property managers who share content and support with each other, with engagement up by 65% in the two months to July 2019. And video views have increased 13 times to over 624,000 views. What’s more, the company can compare performance across all these platforms, and compare organic performance with paid: paid leads have more than tripled, with a 74% reduction in cost-per-lead, and a click-through-rate that is more than double Google benchmarks. “We want to own new debates in an increasingly complex and competitive space, and share these discussions in context with our customers,” says Catherine Vissiere. “They increasingly rely on us for expertise and insights. We need to understand who they are, where they are, and form meaningful and sustainable relationships with them.” The plan is built on a balanced mix of organic and paid media activity. Integral to both is identifying and working with advocates, communicating product updates, understanding and acting on feedback, and being clear about the content required to delight users and customers. “One advantage with Digivizer is being able to connect our Google spend (which Digivizer manages) and Digivizer, meaning we can manage and track channel performance in paid search alongside  social, in real-time,” says Catherine Vissiere. “We’ve seen click-through rates on Google Ads at over 7% - well above double the industry average for real estate, and our CPM on Facebook is also currently 13% below the industry average, and continues to fall.” Across all its community management, new business development and brand building programs, Rockend uses data to manage its digital marketing program. Catherine Vissiere: “This data allows us to plan and manage engagement  from the first contact with Rockend through to post-sales relationship development. The insights feed into our strategy development: we’re creating content based on data, not instinct or assumptions. We get more from our digital investment, and it’s supporting our business and our brand.” ENDS Note to editors: this media release was updated with new program performance data on 21 August 2019. About Digivizer Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform helps businesses measure and understand the performance of their digital marketing programs across owned, earned and paid media, in a single view, in real-time. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Contacts Digivizer is at: Twitter: https://twitter.com/DigivizerFacebook: https://www.facebook.com/DigivizerLinkedIn: https://au.linkedin.com/company/digivizerInstagram: https://www.instagram.com/DigivizerWeb: www.digivizer.com For more information:Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700.Email: alan.smith@digivizer.com. Twitter: @alansmithoz   Digivizer adds Paid Advertising Strategy & Support for all businesses 2019-06-02T23:40:23Z digivizer-adds-paid-advertising-strategy-amp-support-for-all-businesses Sydney, 3 June 2019: There are still three fundamentals that define digital marketing success: planning the program, understanding its performance, and doing both quickly and easily. For smaller companies, or if resources and budgets are tight, these fundamentals count for even more: no company wants to waste budget on poorly-performing programs. Getting the data can often take time or be complicated to do. Comparing data across different search and social media platforms - to make better decisions about future digital marketing investment, or to justify spend - can be difficult to the point of becoming impossible. To help businesses get more from their paid search (SEM) programs, Digivizer has added Paid Advertising strategy and support to its platform, and expanded its partnership with Google. Businesses can now connect and assign their accounts to the Digivizer platform, and measure the performance of their paid digital programs in Google, YouTube and Display alongside the media programs they run across Facebook, Instagram, LinkedIn and Twitter - making it easy to identify and compare performance between platforms. Also new to Digivizer account users is complimentary Digivizer Premium Ad Support, providing them access to monthly Digivizer digital strategy sessions, education and in-platform support.  Businesses often pay for social and search advertising without actually knowing what is working for them and what isn’t. With Digivizer, they can measure and compare performance. Digivizer has been a Google Ad Partner and Development Partner since 2015, and is now a Google Technology Partner. Emma Lo Russo, CEO and co-founder of Digivizer, said: “Our commitment is to give all businesses looking to get more from their digital investment the insights they need to make better decisions. We regularly hear from businesses spending money on search that do not see the results they expect or could achieve. Digivizer gives digital marketers the data they demand about performance across platforms, to see what is working for them and what isn’t. And we back that up with online support, digital strategy overview sessions from certified experts, and training tips and videos to help them get more from their investment. “The results users see are improvements in leads and costs in days, not weeks. “What makes Digivizer unique is that businesses see how their digital programs are performing across all search and social media platforms, in one view, easily and affordably. This saves time and costs, and reduces complexity. Data is neither late nor incomplete. To have information that you can easily share with others, and use to make decisions in real-time, can be the difference between business success and failure.” More information on Digivizer and adding Digivizer Premium Ad Support is on the Digivizer web site. ENDS About Digivizer Digivizer was founded in 2010.  Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering the past 30 days of data immediately, across all paid, owned and earned media, and the first 30 days free. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube and Display). Contacts Digivizer is at: https://twitter.com/Digivizer https://www.facebook.com/Digivizer https://au.linkedin.com/company/digivizer https://www.instagram.com/Digivizer www.digivizer.com For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz