The PRWIRE Press Releases https:// 2019-05-20T01:18:13Z Digivizer partners with LinkedIn Marketing Solutions to add Pages & Paid Media Analytics to its platform 2019-05-20T01:18:13Z digivizer-partners-with-linkedin-marketing-solutions-to-add-pages-amp-paid-media-analytics-to-its-platform Sydney, 20 May 2019: Digivizer has added LinkedIn Pages and LinkedIn Paid Media Analytics to its digital analytics platform - one of the select companies worldwide to make these measures available alongside the same measurements for other social media and digital platforms. This means Digivizer gives digital marketers a complete picture about the performance of their digital marketing programs across LinkedIn, Google search, YouTube, Facebook, Instagram and Twitter, in real-time. Adding LinkedIn is particularly important for those businesses selling to businesses. Digivizer now includes performance measurements for LinkedIn Pages that cover impressions, Likes, Comments, Shares, Clicks and Engagement Rate, across company pages and brand pages, and presents best-performing content over any date period chosen.   LinkedIn Paid Media allows marketers to see total spends for each platform, and then focus on data for Campaigns, Adsets and Ads. Marketers can make decisions about program performance against objectives, at clicks and conversion levels, in real-time. For businesses or agencies managing multiple pages, these can be viewed in a single view or within individual Brand Spaces (together with all the other associated brand channels). Emma Lo Russo, CEO and co-founder of Digivizer, said: “This is exciting for digital marketers. Until now it’s been difficult for them to compare LinkedIn paid performance alongside other social media and search platforms. For businesses selling to businesses, LinkedIn is important, and until now, analysing LinkedIn data had been manual, taking a long time to gain insights, and being difficult to compare and scale. “That gap has been closed. It’s exciting for Digivizer to be one of the first platforms to offer a complete picture on how LinkedIn’s digital content and digital marketing programs perform. “Businesses can make better decisions about where to deploy precious budget, against each of their objectives and intended target audience.  LinkedIn Pages and LinkedIn Paid Media Analytics are now in our affordable single platform that shows all owned, earned and paid data in an individual brand space. “We see great B2B results, particularly when businesses have very specific industries, companies and executive titles they wish to reach.  Knowing what is working best in creating leads and sales ensures a greater ROI on digital marketing investment in organic content and paid media.” ENDS About Digivizer Digivizer helps businesses understand and get more from their digital investment across all major social and search platforms.  Digivizer’s platform helps businesses measure and understand the performance of their digital marketing programs across owned, earned and paid media, in a single view, in real-time. Digivizer offers plans that scale to the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan is US$89 per month, with all plans offering 30 days of data across all paid, owned and earned media, and the first 30 days of usage free. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Data helping SuperFastDiet create an engaged, successful customer community 2019-05-15T00:33:56Z data-helping-superfastdiet-create-an-engaged-successful-customer-community Sydney, 15 May 2019: SuperFastDiet co-founder Gen Davidson explains that it was a chance meeting with her brother-in-law that sparked the idea for SuperFastDiet. “It was the first time that I’d seen him in three months, and he was literally half his size. It was the first time I’d come across intermittent fasting. I researched the concept and the science, and was excited by its promise and by how sustainable it was as a weight-loss program. And I ended up losing 30 kilos myself.” Intermittent fasting is simply “part-time dieting” or a eat-stop-eat approach, and there are several different methods. It has gained worldwide attention on the back of recent studies* which have affirmed its results and medical benefits. With business backgrounds in the fitness, weight-loss and publishing industries, Gen Davidson teamed up with co-founder Victoria Black to create SuperFastDiet - an online program which provides education and support for dieters to discover their ideal intermittent fasting method and achieve their ideal weight. The company was supported by early-funding firm Investible with seed-funding of $2.153 million, and the company won the “Australian Start Up Business of the Year” in the Optus/My Business Awards last November. Building pillars, creating communities, using data The two founders built a sustainable business strategy based on three pillars: the intermittent fasting method, offering better foods and lifestyle, and building an engaged community to provide support to everyone on the program. Motivation, including peer support from fellow dieters, was central to the growth plan. As a startup, the company wanted to rely on digital and social marketing. The team knew that, although they had digital marketing experience, they needed a digital partner to take their business to the next level, and turned to Digivizer. “We were extremely good on organic social media but hadn’t really had to spend money on paid advertising. To scale SuperFastDiet quickly, we needed to do that, especially as the platforms move more to pay-to-play,” said Victoria Black.  “We have very high ambitions at SuperFastDiet, and wanted a business partner for the future that could help us scale.” Previous agency engagements had proved frustrating, with confused information that was often late and incomplete. All Gen Davidson and Victoria Black could measure were budget outgoings, and the relatively small number of leads this generated.   The switch to the Digivizer provides insights across all social and search platforms being used by SuperFastDiet. The result was a reduced cost-per-lead by 56% and an increase in the volume of leads by 176%, within three months. The company’s founders and digital marketers use Digivizer to understand the performance of programs, optimize budgets and programs, and measure the effectiveness of digital and social media content. “We can pinpoint the numbers behind the insights that demonstrate what is going on, in the language we need for our business,” said Victoria Black. “To know exactly where our marketing dollars are going and exactly what’s happening with them, in real-time, is gold for us.” This data-driven approach to understanding the company’s digital marketing performance now goes beyond paid campaigns: SuperFastDiet is working with Digivizer to do a full review of other aspects of its digital marketing program, including its website and its EDMs.  Using data to manage performance and demonstrate growth is also important as SuperFastDiet expands globally. With a book contract signed, expansion to the US and UK under consideration, and a capital raise planned for the future, Gen Davidson and Victoria Black know that every single piece of data is important to investors. ENDS About Digivizer Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform helps businesses measure and understand the performance of their digital marketing programs across owned, earned and paid media, in a single view, in real-time. Digivizer offers plans that scale to the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned and the first 30 days free. Digivizer is an ad partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Contacts Digivizer is at: https://twitter.com/Digivizer https://www.facebook.com/Digivizer https://au.linkedin.com/company/digivizer https://www.instagram.com/Digivizer www.digivizer.com For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    *Selected scientific studies and sources https://www.dietdoctor.com/intermittent-fasting https://www.health.harvard.edu/blog/intermittent-fasting-surprising-update-2018062914156 https://www.abc.net.au/news/health/2018-09-26/intermittent-fasting-what-does-science-have-to-say/10287376 Digivizer and Investible create strategic partnership: helping startups grow faster using data-driven digital marketing 2019-04-03T02:15:34Z digivizer-and-investible-create-strategic-partnership-helping-startups-grow-faster-using-data-driven-digital-marketing Sydney, 3 April 2019 - Early-stage investment group Investible and Digivizer have formed a strategic partnership to support startups set up and use data-driven digital marketing programs and processes. The partnership is an investment by both companies in startups and early-growth companies across multiple vertical markets. Together, Digivizer and Investible will provide and equip startups and early-growth companies with the digital skills and tools they need to measure and manage their digital marketing budgets, make better decisions about where to deploy their budgets, find leads and convert sales, create engagement, grow revenue, and maximize the ROI in their digital marketing, across their paid, earned and owned media.   The partnership covers a joint education program, and access to Digivizer’s digital marketing analytics platform, with additional value being provided by Digivizer to businesses introduced by Investible through one of its programs. Emma Lo Russo, CEO of Digivizer, said: “To grow a business you need to know how to find and acquire customers and test market fit quickly. Digital and social marketing provides outstanding business development channels for businesses of any size. This is especially important when resources and budgets remain tight - startups and early-growth companies need to make every dollar work for them. They also need to update investors on progress quickly and accurately.  With Digivizer, they can set up a continuous marketing testing environment, and use the real-time insights this gives them to make better decisions about where to spend budget, and do more of what’s working and less of what isn’t. “We are excited by this partnership with Investible, built over the past 18 months. Investible has a great track record in scaling startups. Our passion to grow businesses together is what makes this partnership work.” Elisa-Marie Dumas, Head of Global Partnerships & Programs, Investible, said: “This is an exciting partnership for Investible because it will give the startups we engage with and fund practical support and expertise that they can use at a very early point in their history. They will have the support and different tiers of funding they need from Investible, along with the expertise we can offer in strategy and growth, supported by the Digivizer platform and Digivizer’s expertise in digital marketing. Digivizer understands the startup and early-growth sectors very well, and the team has deep experience working with businesses of all sizes through their creative services go-to-market model.” Support for startups at different stages The collaboration between Digivizer and Investible covers a number of programs: the Investible Circle, the Investible Games, and the Investible Retail Innovation Program, as well as education programs for early startups and businesses seeking to understand what drives business growth. Investible Games: super-charging the next generation of startups in Asia and Australia The Investible Games is Investible’s program where 12 startups undertake 12 challenges over three days in a competitive event. The program provides everything these participants need to be market-ready, delivered in a short period as a concentrated sequence of lessons and workshops. Each startup is assessed on the quality, insights and strategic thinking of the founders, their understanding of the business problems they’re addressing, each startup’s business model, and the future potential to grow quickly. The challenges take place in front of investors, business leaders and industry leaders, other startups, and corporate innovators.Digivizer will provide a 12-month Digivizer Starter Plan and digital marketing strategy consulting advice and support to the winners of the Customer Acquisition Challenge, and will also support the Games taking place in Jakarta (26th - 28th April), Melbourne (16th - 18th May), Thailand (30th May - 1st June), and Sydney (27th - 29th June). For more information on the Indonesian Investible Games, visit https://promo.investible.com/the-games/jakarta. All businesses that apply to enter Investible Games will also receive a bonus month for any Digivizer plan they purchase. Investible Circle Partnership The Investible Circuit Partnership supports its portfolio companies by providing them with access to subject matter experts, 1:1 coaching and mentoring, and ongoing access to the Investible networks that enable them to scale and prepare for future rounds of capital raising. Investible will provide every new and current Investible Circle member with a 12-month licence to Digivizer’s Starter Plan. Investible will cover the monthly Digivizer subscription cost for these Circle members for their first year. Digivizer will also deliver two working sessions to Investible Circle group members. The first was in March, with the second scheduled for July. Investible Circle members will have access to online support and education services from Digivizer to improve team skills. Investible and Digivizer are also considering expanding the collaboration to embrace scale-up companies. These will be companies that fall outside the membership criteria for Investible Circle but which can still use Digivizer to manage the performance of their early digital marketing programs. These will be companies that have already grown beyond early the early startup phase. Investible Retail Innovation Pilot Program in partnership with the City of Sydney This program, in partnership with the City of Sydney, will help support small and medium retail and hospitality owners.  A special Digivizer Plan offer and a workshop session will be provided by Digivizer to retailers supported by Investible. Support across Asia for startups As Investible expands its network of partners in Asia, Digivizer will provide businesses interested in obtaining funding with digital marketing expertise and “how to” support training, and a special offer of an additional 30 days free use of its platform (allowing for 60 days of data). Companies need to be funded by Investible, and can apply at https://digivizer.com/investible-freetrial/. ENDS About Digivizer Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencers and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned and the first 30 days free. Digivizer is an ad. partner and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). About Investible Investible is an early-stage investment group that provides high-potential founders the financial, human and intellectual capital needed to scale. Investible's mission is to de-risk angel investment on a global scale. The Investible Games are events held across Asia at which 12 early-stage startups compete for a year of focused support and investment from Investible. Startups are assessed over two days on the founder team, their understanding of the business needs they seek to meet, the startup’s business model, and other factors that define success, in front of potential investors, industry and business leaders, and startup and corporate innovators. Investible Games are scheduled to take place in Jakarta in Melbourne, Bangkok and Sydney between April and June. Note to editors: Emma Lo Russo and Elisa-Marie Dumas are available for interview. Contacts Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com Investible is at: Twitter: https://twitter.com/InvestibleAsia Facebook: https://www.facebook.com/investibleHQ/ LinkedIn: https://www.linkedin.com/company/investible/ Instagram: https://www.instagram.com/investible/ Web: https://investible.com/ For more information: Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Steph Barr, BarrNone Phone: +61 403 179 939. Email: steph@barrnone.com.au Digivizer and the University of Newcastle announce collaboration to support the next generation of PR practitioners 2019-03-25T01:47:46Z digivizer-and-the-university-of-newcastle-announce-collaboration-to-support-the-next-generation-of-pr-practitioners Sydney, 25 March 2019 - Digivizer and the University of Newcastle have announced a collaboration that will see students taking the Public Relations Strategy Course use Digivizer’s digital marketing platform. The course is part of the Bachelor of Communications program offered by the School of Creative Industries. Students will use Digivizer to learn about the effectiveness of communications content, messages and strategy for a number of  real-world clients based in the NSW Hunter Valley region. The collaboration is part of Digivizer’s strategy to link with business schools, independent training organizations and universities offering digital marketing and communications courses, investing in the next generation of digital marketers. Digivizer is offering free, limited-time access to its social and digital analytics SaaS platform, which allows anyone to easily connect their channels, and understand what is happening across their social and search owned, earned and paid media programs. They can understand and track hashtags and influencer content, increasingly part of businesses’ communications strategies, and measure the effectiveness of any paid media campaigns, all in one platform. Head of School of Creative Industries, Professor Paul Egglestone, said: “We’re totally committed to delivering  real-world learning experiences for our students, and our growing network of industry partners - like Digivizer - are an essential part of that mix. Creating enterprising and entrepreneurial graduates with skills that will propel them and their prospective employers into the digital future is an exciting thing for all of us to be doing here at the University of Newcastle.” Andrea Cassin, Lecturer in Communication, is excited about the opportunity to teach students social media analytics using Digivizer: “The communication environment is evolving rapidly, making real-time access to social media statistics paramount for marketing and public relations professionals. Digivizer will allow students to monitor, measure and evaluate clients’ social media content more effectively, so they can learn how strategic responses play out in practice.” Emma Lo Russo, CEO and co-founder of Digivizer, said: “These students are the PR and marketing communications professionals of tomorrow. We’re providing them with access to real-time insights and analytics into paid, owned and earned media that will give them real-world context to what they learn in class. “Public relations now has to work alongside many other forms of communication, including paid advertising, and must work harder at understanding what messages are resonating with whom. “With so many journalists moving from mainstream media into freelance roles, and with anyone able to report, share, engage and influence others on how to view brands, often based on personal experiences, it requires an understanding in real-time of which messages and content are working, and with whom, to be successful. Add the fact that social platforms also require advertising spend to reach new audiences, and it becomes even more important to help the communications professionals of tomorrow understand the different roles of different media. “Making better strategic decisions about engagement, influence and communications strategy, has to become part of a PR professional’s armoury. As an industry, PR often still struggles to present performance in ways businesses care about. Now, that’s possible - and affordable. “Our mission has always been to help businesses of any size get more from their digital marketing investment. This is an investment by us in the next generation of digital marketers, giving them new insights into their digital futures and into the power of digital marketing as it relates to brand, customer engagement and conversion.” Students wishing to consider the PR Strategy course at the University of Newcastle should go to https://www.newcastle.edu.au/course/CMNS3530. The program is offered at the University’s Newcastle and Singapore campuses. For more information on Digivizer or to create a 30 day free trial, go to https://digivizer.com/. ENDS About Digivizer Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Digivizer offers a range of plans that scale depending on the number of users, the number of connected account paid and search accounts, and the number of influencer and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned, and the first 30 days free. Digivizer is an ad. and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz. Digivizer invests in the next generation of digital marketers with joint partnership with Deep Digital 2019-03-13T04:53:49Z digivizer-invests-in-the-next-generation-of-digital-marketers-with-joint-partnership-with-deep-digital-2 Sydney, 13 March 2019 - Hamilton-based Deep Digital is running a three-day workshop into Creating Value with Analytics at the University of Technology Sydney (UTS) on 26-28 June. In partnership with Deep Digital, Digivizer will provide the 70+ business managers, academics and students who will attend the workshop with access to Digivizer’s digital marketing platform, enabling them to analyse the performance of all social, search and content, across their owned, earned and paid media channels. Digivizer will provide registered participants with free licences for 12 months. Doctor Gohar Khan, chair of the workshop and senior lecturer in digital business at the University of Waikato, said: “Business executives need to understand their digital customers and what matters to them. Even in big companies with more resources, this is often not the case, with executives relying on data analysts for the insights well past the point the customer has interacted with their companies. In smaller companies, there is often little or no understanding of their digital investment performance. Neither option is sustainable. Executives deserve real-time information in a way they can understand, so that they can make impactful decisions. Our workshop equips them with what they need to understand the nature of big data, and what it can do for them. With a number of the best data academics in the world running the three-day session, it’s a very hands-on workshop. Having Digivizer’s platform as part of the package will make a real difference to the understanding of those in the room.” Emma Lo Russo, CEO of Digivizer, said: “We think it’s important to arm today’s generation of executives and students, and the next, with the insights that help them understand how to drive greater value from their digital marketing investment. Using Digivizer will give program participants the real-time insights into their owned, earned and paid media across all the major social and search channels. That will bring to life what they need to know to grow their businesses, and to bring real-world context to training and development. They will be able to apply what they learn about digital marketing to their own businesses, creating a real-time test and learn environment to help them manage and measure the performance of their investment.“Our mission has always been to help businesses of any size get more from their digital marketing investment. This is an investment by us in the next generation of digital marketers, giving them new insights into their digital futures and into the power of digital marketing as it relates to brand, customer engagement and conversion.” Speakers will include Doctor Gohar Khan, Professor Rodney Clarke and Doctor Roba Abbas of the University of Wollongong, Doctor Abhay Singh of Macquarie University, Doctor Artem Lenskiy of Koreatech, and Doctor Marc Smith, Chief Social Scientist for the Connected Action Consulting Group in the US.  Digivizer will also present a one-hour training and insights program. To register for the Deep Digital three-day workshop on Creating Value with Analytics, go to https://www.analyticsworkshops.com/. Fees apply. Early-bird discounts close 31 March 2019. For more information on Digivizer or to create a 30 day free trial, go to https://digivizer.com/. ENDS About Digivizer Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Digivizer offers a range of plans that scale depending on the number of users, the number of connected paid and search accounts, and the number of influencer and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned, and the first 30 days free. Digivizer is an ad. and development partner to the major social and search platforms including Facebook (incorporating Instagram), Twitter, LinkedIn and Google (incorporating YouTube). Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Martech update: Digivizer Brand Space solves brand complexity in digital and social media performance analytics 2019-02-20T05:22:30Z martech-update-digivizer-brand-space-solves-brand-complexity-in-digital-and-social-media-performance-analytics Sydney, 20 February 2019 - Digivizer has made it easier for businesses to manage multiple brands, and to understand and report on their digital and social paid, owned, and earned media performance. Digivizer Brand Space lets business owners and digital marketing managers easily add, group and manage the data from multiple brands effortlessly and affordably, across all main digital and social platforms. Businesses can choose how they want to group and align their social and search channels, user combinations, and added features, to as many brand spaces as they like. Businesses can register as many Brand Spaces as they need - and then connect relevant social and search marketing campaigns across owned, earned and paid media to a single brand. They can assign names to Brand Spaces to help make brand performance comparisons more consistent and easier, and they can also invite external influencers and employees, or add hashtags per Brand Spaces. This allows customers to choose how many Brand Spaces they need and only pay for the users, accounts, brands, functionality (like adding hashtags) and influencers added to each Brand Space, keeping investment low and under control while growing value. Digivizer CEO Emma Lo Russo said: “Digital and social marketing doesn’t change the fundamental questions of brand management: which brands perform best, why, and how do I maximize the return on my budget? Companies and digital marketing managers can answer these questions with confidence with the data presented in their Digivizer Brand Spaces. It’s now easy and affordable for all businesses to see all the data they need in one place to make informed decisions about the performance of their digital marketing, in social and search channels, across owned, earned and paid media. “We help many businesses - large and small - with their digital marketing, and know from their feedback how important it is to create individual brand spaces easily and quickly. Smaller businesses and entrepreneurs have the same needs as larger companies: they want to be able to grow their businesses quickly, manage performance, understand how their budgets are performing, and analyse and report on each brand easily, quickly and with confidence. “Brand Space makes collaboration more effective across multiple brands and across multiple stakeholders, because everyone can now see the same data across the same brands, across all the digital channels they are active in. Ultimately this is about helping businesses make better decisions about their digital investment, allowing them to do more of what works, and to stop and redirect spending where it does not.” Digivizer offers a range of plans that scale depending on the number of users, the number of connected account paid and search accounts, and the number of influencer and hashtags being tracked. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data across all paid, owned and earned and the first 30 days free. About Digivizer Digivizer was founded in 2010. Digivizer helps businesses understand and get more from their digital investment across social and search.  Digivizer’s platform allows businesses to measure their digital performance across owned, earned and paid media and to easily identify what is working for them. Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Oh Crap: the SMB using social media to turn dog poop into sales 2019-02-11T02:04:54Z oh-crap-the-smb-using-social-media-to-turn-dog-poop-into-sales Sydney, 11 February 2019: ‘Where’s there’s muck, there’s brass’ is a saying well-known in England’s northern county of Yorkshire. It means that, wherever there’s rubbish of any kind, there’s usually money to be made. It springs to mind when talking about Oh Crap, the Australian startup doing something meaningful and practicable about doggy doo-doo. “We love dogs but we got sick and tired of not being able to do something good for the environment about what they leave behind - even when their owners do the right thing,” explains Oh Crap Marketer Henry Reith. “So we took action. We’ve started a mission to try and reduce the problem one poop at a time!” Oh Crap’s dog poop bags, made from cornstarch, are an eco-friendly alternative to plastic. They’re designed to contain the 1.2 tonnes of waste produced every day by more than three million Australian dogs. Up to 4% of landfill is poop, in the ground in plastic bags that will take 1,000 years to break down. In comparison, Oh Crap’s corn starch bags are gone in three months. As a startup, every dollar of Oh Crap’s marketing budget has to count. Henry Reith is using Digivizer’s SaaS platform to understand how his budget is actually performing across multiple social and digital media platforms. Those insights translate directly to improved business performance, because he now knows where he should  direct his precious marketing budget to best effect. Oh Crap’s Facebook and Instagram engagement increased 25% in six weeks, and impressions in Facebook have doubled over the past 12 months. More-importantly, Henry Reith knows which impressions deliver the best ROI: he has moved beyond simplistic numbers to the insights behind them. “Even as an analytics geek, it was still difficult to track performance and know what was going on with our digital and social marketing. “Part of being able to grow our performance has come from being able to see which parts of our program work. It’s great to see all our numbers in one place inside the Digivizer platform, without having to struggle with each social and search channel’s own analytics. I can simply see the numbers that matter to our business,  instantly.” Henry is already seeing direct links between Oh Crap’s social and digital marketing and sales. “Along with growing social media, we’ve hired another person because we've gone through stock so quickly, with about half our first-time sales now coming from organic social media marketing.  Our first container shipment from our manufacturer arrived in Australia in January - 3 million doggy doo-doo bags, a big step up from our original purchase of just 30,000. “And I can track sales to social.” Using Digivizer means Henry Reith is able to track all he needs to in real-time, across platforms, and so create tactical programs that make a real difference to outcomes, as well as letting him take a more-strategic view of his marketing efforts. Take hashtags as one example: “Digivizer lets me see and track every hashtag that we use, which means they can all be used for our ‘share and win’ competitions. I can see the details of every person who shares one of our hashtags, every month, and ensure I send them a prize - and market to them into the future, of course.” As to future plans, Henry and the Oh Crap team are gearing up a bigger future: “The Digivizer platform is super-affordable for a startup like ours. I’m now doing the same type of things that huge companies do - and I can see the effects. Now I have access to data and insights that make me competitive, and of course Digivizer is pitched at SMBs to be affordable and easy to use.  Although I’m a digital marketer, not everyone is, and in any case my focus has to be on growing our revenue, not learning complex software tools. There's a reason why huge companies are huge - and we’re getting there!” ENDS Interviews with Henry Reith can be organized. About Digivizer Digivizer was founded in 2010. The company’s SaaS platform allows businesses to measure their digital performance across owned, earned and paid media, priced to be accessible to companies of any size. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data and the first 30 days free. Go to digivizer.com. Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer.   Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz. Martech update: helping everyone become better digital marketers (especially SMB business owners) 2019-01-30T01:05:50Z martech-update-helping-everyone-become-better-digital-marketers-especially-smb-business-owners Sydney, 30 January 2019 - CEOs and founders of SMBs focus on growing their businesses. It remains essential for them to know how to get the best out of their digital marketing investment. Yet many are not experts at digital marketing. Digivizer has launched Digivizer Academy, built on its digital marketing analytics platform, to help these business owners understand the performance of their content and marketing across all their digital and social paid, owned and earned media channels. Digivizer Academy offers two benefits: web-based training videos aimed at busy business owners available on https://digivizer.com/academy/; and monthly 15 minute complimentary digital strategy advice sessions for users of its SaaS digital platform. New users can quickly open an account, link their search and social channels to Digivizer’s platform, and immediately see their data back 30 days. These sessions are with Digivizer’s digital marketing specialists who help users analyse their data, make recommendations about channel performance, and provide insights about where to focus next. Emma Lo Russo, CEO and co-founder of Digivizer, said: “Social and search media are powerful and very cost-effective marketing channels for SMBs. SMBs want to grow revenues and market share by getting the best from their digital marketing investment. We help them do this by providing certainty about what’s working and what isn’t across all their owned, earned and paid digital channels. We make it easy, quick and convenient  to understand and report on these insights. “This has previously been hard and expensive to do. SMBs and early-growth businesses have been priced out of being able to consider enterprise tools . We’ve fixed that with our technology, with common measurements across all data. We’re making it affordable to anyone in any organization seeking to benefit from these digital insights to understand the content and channels that perform best.” Topics already live include understanding the different performance measurements for paid media, owned media and earned media - and how to balance these; understanding the importance of synchronised data across different social media channels to providing meaningful insights; and how to understand the conversations in social and digital media taking place about brands. To book a digital marketing channel and content strategy review session go to https://digivizer.com/booking/ To start using the Digivizer Academy, go to digivizer.com/academy. About Digivizer Digivizer was founded in 2010. The company’s SaaS platform allows businesses to measure their digital performance across owned, earned and paid media, priced to be accessible to companies of any size. The Digivizer Starter Plan costs US$89 per month, with all plans offering 30 days of data and the first 30 days free. Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:  Alan Smith, Head of Strategic Business Communications, Digivizer. Phone: +61 404 432 700. Email: alan.smith@digivizer.com. Twitter: @alansmithoz    Martech update: Digivizer adds ranked engagement of organic media across social channels for content-marketers 2018-11-06T06:47:33Z martech-update-digivizer-adds-ranked-engagement-of-organic-media-across-social-channels-for-content-marketers-1 Sydney, 6 November 2018 - Digivizer continues to add new features to its digital marketing analytics platform for digital marketers and business owners. Using Digivizer’s platform, businesses can now get the insights they need into paid, owned and earned digital media in a single platform in real-time. The new feature presents companies’ social media posts in order of most-engaged in each of Facebook, Instagram and Twitter, across multiple accounts. This helps digital marketers understand which organic content is generating the most engagement and resonance with audiences - and adjust their programs accordingly. They can easily see what is working for them, to help them make better decisions more quickly about where to spend their budgets. They can optimize content, user-generated and influencer programs, and their paid media, to maximize brand, engagement and sales conversion opportunities. “This has been one of the biggest value points our customers have asked for, to understand which content is performing best, and how this compares over time.  With this new update, digital marketers can instantly and visually see in real-time, over any date period, which of their content most resonates with their audiences - no more toggling between individual channels,  jotting notes on paper, or cutting and pasting into spreadsheets,” said Emma Lo Russo, CEO and co-founder of Digivizer. “They can use these insights to know what content to do more of and what to place media dollars behind. The beauty in our platform is that it makes it possible for anyone to get value immediately within minutes of signing up.” Priced to be accessible by companies of any size, Digivizer provides a breakthrough capability in digital performance measurement neither previously available across owned, earned and paid media, nor affordable. Digivizer Starter Plan costs US$89 per month, with all plans offering the first 30 days free. Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    +61 404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz         Digivizer launches new digital campaign performance platform for every business 2018-10-08T23:27:52Z digivizer-launches-new-digital-campaign-performance-platform-for-every-business Sydney, 9 October 2018 - Digivizer has launched its digital analytics technology, previously available only as enterprise implementations, as a SaaS solution for organizations of any size. The new product delivers value to all businesses of any size and skill set, by allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels. The combination of paid media performance tracking, and owned and earned media tracking, at an affordable price, provides a breakthrough capability not previously available to small-to medium-sized businesses and start-ups.   Now, any organization can know the performance and ROI of their digital marketing campaigns, see a summary of performance of their owned social accounts, their earned media (those that are talking about them or to them) and their paid advertising, across Facebook, Twitter, Instagram and Google Ads, all in real-time in a single view. Small companies have until now either been priced out of the large-company platforms that typically costs thousands of dollars per month, often with locked-in contract periods, or have to spend hours logging into each separate platform to understand their data manually.   Anyone can create a Digivizer starter account from US$89 per month and have access to up to six social or search accounts, and share their data with up to three people. Digivizer also makes it easy to upgrade plans to include more accounts, more users, additional brand spaces, hashtags and influencer tracking. What differentiates the Digivizer platform is that it provides normalized data across multiple digital channels in comparable metrics.   Brands and users can track and analyse owned social channel performance, see who is talking about them, track influencer posts and performance, easily see how their brand is being shared visually,  and see paid performance measurements - impressions, engagement and engagement rates, video views, click-throughs and click-through rates, conversions, and dollars spent. Quotes from Emma Lo Russo, CEO of Digivizer “Marketers everywhere struggle either to understand which media are working best for them, or to get timely, accurate or actionable data. In a recent Think with Google Report, the company states that just 17% of the advertisers surveyed were looking at the performance of all their digital channels together. That means 83% of companies are looking at fragmented data, inaccurate data, or not looking at any data at all. “We want to serve these other 83% who want to know the performance and ROI of their digital programs so they can spend more on what works and stop spending on what isn’t working, and make these decisions as they go, not view reports months after they finish. “As a development partner and ad partner of the major social and search platforms, we have spent eight years successfully deploying our technology for some of the largest companies in the world. “To help us answer their needs, we developed a platform that makes it easy to share with them how their investment is performing.  Once we made it available to them, we realized the value that could be delivered if we made our technology available to all businesses, which is where we are today.  We have worked hard to make this SaaS solution accessible, powerful, easy-to-use and affordable. “This is a global solution and a big opportunity.  Digivizer wants to help all businesses grow by helping them understand their digital performance across all the main search and social metrics.” Digivizer Start Plan costs US$89 per month, with all plans offering the first 30 days free. Go to digivizer.com. ENDS Digivizer is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com CEO Emma Lo Russo is available for interview. For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    +61 404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz         Media Note: Emma Lo Russo speaking at StartCon 2017 2017-11-24T02:38:57Z media-note-emma-lo-russo-speaking-at-startcon-2017 Sydney, 24 November 2017 - Digivizer CEO Emma Lo Russo is speaking at this year’s StartCon. Her presentation is The Good, the Risky and the Frightening - Conquering the fear of being an entrepreneur. She’ll be sharing her experiences of what it means to take a concept from an idea to a company employing over 60 people, about letting go of the safety of the corporate world, of doing it twice, and how to overcome those nagging fears that lurk behind every decision. Emma is available for interview before, during and after StartCon 2017. She is on stage at 11:05am on Friday 1 December. StartCon is at Royal Randwick Racecourse, Alison Road, Sydney, New South Wales Contact Alan Smith, Head of Strategic Business Communications, Digivizer, on + 61 404 432 700 or  alan.smith@digivizer.com. Digivizer background 2010: company founded by Emma Lo Russo and Clinton Larson first social analytics and reporting delivered to clients 2011: first iteration of the complete map of Australia’s social web including Facebook, Twitter & LinkedIn first social trigger-based leads delivered to clients 2013: first influencer relationship programs delivered to clients, using Digivizer’s analytics technology for identification and tracking 2014: clients start using Digivizer’s social analytics platform for real-time insights Digivizer wins Carnegie’s Den Digivizer and Deloitte sign an exclusive Strategic Alliance Agreement 2015: expansion to 30 employees first round of private investment completed Instagram added to Digivizer’s media platform first global data added to technology platform, first overseas client engagements 2016: first test iteration of SaaS product development integration of advertising APIs from social platforms (in addition to development APIs) integration of Google Adwords and Google Analytics (Digivizer becomes a Google Partner) first presentation version of dashboard delivered to clients first companies data used by clients for leads and prospect tracking expansion of data and client engagements into US and EMEA data-driven senior thought leadership social programs across APAC and the US expansion to 50 employees 2017: creation of goto.game, a new data-driven business designed to tap into the global esports sector, bringing gamers and brands together expansion of services offering into APAC placed 15th in SmartCompany Smart 50 list wins Big Insights Data Innovation Awards for Best Customer Insights and Best Application of data Analytics expansion to 60+ employees Digivizer expands into Asia, providing team coverage across 13 countries 2017-11-08T23:13:06Z digivizer-expands-into-asia-providing-team-coverage-across-13-countries Sydney, Singapore, 8 November 2017 - Sydney-based social and digital analytics technology company Digivizer has opened its first operation overseas. Formed in 2010 in Australia, Digivizer has grown its digital analytics technology platform and services to help businesses understand and harness the social and digital engagements and behaviours of customers and prospects, providing insights to generate better marketing experiences for customers, greater efficiencies in conversions, and better ROI. To serve the bigger growth opportunity in Asia, Digivizer has relocated some of its key social strategy, content and analytics resources to Singapore, and hired regional resources to cover Singapore, the Philippines, Malaysia, Indonesia, New Zealand, Thailand, Vietnam, Cambodia, Myanmar, Sri Lanka, Bangladesh, and South Korea. Digivizer will deliver its services covering digital content, community management, influencer identification and engagement, real-time reporting, market analytics, digital sales funnel recommendations, paid social and search advertising, and social selling support to brands looking to expand into the APAC region, and to support existing customers that include Lenovo, Intel and Microsoft. Digivizer has until now served B2B and B2C customers in the APAC region, Europe and the US from its Sydney office. Quotes from Emma Lo Russo, CEO of Digivizer “This investment in the APAC region and its market reflects the size of the opportunity for Digivizer, and the growing digital and social sophistication of those markets. It helps us take the lead with brands wanting to increase their digital investment in-region, to help them better understand, serve and engage customers in those markets, working with organizations that value taking a data-driven approach to marketing. As always, at the core of everything we do is our digital analytics technology platform, which provides real-time insights across owned, earned and paid digital channels.” “Organizations continue to see the value of understanding the motivations, demands and needs of their customers, so that they can then engage and create positive experiences for them. Consumers are in control, and brands need real-time data to know who to talk to with confidence. Digivizer’s technology makes that possible.” “Being closer to audiences in-country cements that next level of understanding and insights into opportunities and contexts that can be actioned immediately. Having delivered growth in Asia at other companies, I know how important it is to hire the best-possible local talent, and to build and add to the diversity of experiences, knowledge and cultures.” “Digivizer now offers the digital technology platform and expertise that organizations need to interpret the insights they need to create more-valuable engagements across multiple languages and cultures, in market sizes of differing market maturity, across different market sectors.” This expansion into Asia follows Digivizer’s first spin-off business, goto.game, created in August to provide a new ecosystem for gamers and esports teams in a market estimated at being US$51.2bn in the APAC region alone. The company also recently won two BigInsights Data Innovation Awards, for Best Customer Insights and Best Industry Application of Data Analytics, was placed 15th in the SmartCompany Smart50 and is listed in the forthcoming Deloitte Technology Fast 50 (final rank to be revealed). Digivizer continues its development of a new SaaS product, based on its technology being used by its customers, that is designed to help companies of any size manage and understand their investments in paid digital and social media campaigns with a single view across multiple platforms. ENDS Digivizer  is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com CEO Emma Lo Russo is available for interview. For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    +61 404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz          Data sources: International Monetary Fund Regional 7 Economic Outlook, Asia & Pacific, May 2017 https://www.google.com/url?q=https://www.imf.org/en/Publications/REO/APAC/Issues/2017/04/28/areo0517&sa=D&ust=1510014799627000&usg=AFQjCNFXQa1YmIWhglisQi3qs91xRvA2_A Asia Development Bank Asian Development Outlook 2017 https://www.google.com/url?q=https://www.adb.org/sites/default/files/publication/365701/ado2017-update.pdf&sa=D&ust=1510019881819000&usg=AFQjCNEtZ5tXhdrZ5n3Bfkt5HQCB9wq7Eg Digivizer recognized for excellence in data analytics 2017-11-03T03:31:20Z digivizer-recognized-for-excellence-in-data-analytics Sydney, 3 November 2017 - Digivizer has won two of this year’s BigInsights Data Innovation Awards - for Best Customer Insights and Best Industry Application of Data Analytics. The Federal Assistant Minister for Industry, Innovation & Science, The Hon. Craig Laundy MP, and NSW Minister for Innovation & Better Regulation, The Hon. Matt Kean, presented the awards. The BigInsights Data Innovation Awards recognize teams and end-users undertaking ground-breaking work using data analytics and IoT to deliver business outcomes. Emma Lo Russo, CEO and co-founder of Digivizer, said: “We are delighted to be recognized by the industry and our peers for our advanced technology that continues to deliver real value through actionable insights to businesses here in Australia and overseas. We started Digivizer seven years ago to develop a unique technology platform to bring together big data, the social web and CRM, to help brands know more about their customers, and how and where they should play to win. Today we deliver those insights as licensed technology overlaid with managed services covering all aspects of digital analytics, content creation, community management, thought leadership, influencer identification and management .  We continue to develop our technology and future SaaS product which will take our solution into the broader small business and startup markets. We have grown to employ over 60 people, created our first spin-off company goto.game, and we have just opened for business in Asia. “Businesses know that they need to ramp up their digital experiences for customers and then delight them wherever their customers are, on their terms. What they need are the tools, technology and insights to understand and make better decisions about their investment in digital and social marketing.” Australia’s boutique big data, AI/ML and IoT analytics research and advisory firm BigInsights is the convenor of the annual awards, which are managed by Consensus.Raj Dalal, CEO of BigInsights, said: “While the ability to use data, IoT and machine learning/AI has been talked about extensively, little has been discussed about benefits being realized by the early pioneers in industry and startups. We acknowledge and congratulate these pioneers in startups and enterprises that are using technology for data-driven innovation. With such vast opportunities to innovate with data & AI/machine learning, it is imperative to support an emerging and exciting industry, hence our decision to develop these awards.”Julian Day, Founder and CEO of Consensus, said: “Year on year on year, our awards programs have identified emerging technologies that go on to succeed on the global stage. We are delighted to partner with BigInsights on the Data Innovation Awards.” The full list of Awards winners is at http://dataawards.org/2017-winners/. ENDS Digivizer  is at: Twitter: https://twitter.com/Digivizer Facebook: https://www.facebook.com/Digivizer LinkedIn: https://au.linkedin.com/company/digivizer Instagram: https://www.instagram.com/Digivizer Web: www.digivizer.com CEO Emma Lo Russo is available for interview. For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    +61 404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz          Digivizer starts new venture to tap into $65 billion APAC gamers’ market 2017-08-17T23:43:20Z digivizer-starts-new-venture-to-tap-into-65-billion-apac-gamers-market Sydney, 18 August 2017 - Australian social and digital analytics technology company Digivizer has launched a new venture, called goto.game, to tap the global esports and online games market. Goto.game is a media hub, run by gamers for gamers, designed to connect great content, events, activations, competitions and influencers within the one ecosystem. According to digital and online games research company Newzoo, the market is worth AU$131 billion globally, AU$65 billion across APAC, and AU$1.5 billion in Australia and New Zealand alone.  There are more than 1.1 billion gamers in the APAC region, according to Newzoo. Digivizer has formed goto.game as a separate company that will operate alongside Digivizer itself, supported by Digivizer’s analytics technology, the same technology that Digivizer offers its commercial clients.   Digivizer and goto.game CEO Emma Lo Russo explains the decision to launch goto.game: “The gaming space is not new to Digivizer. We’ve provided social and digital insights and services in this market for clients that include Lenovo and Intel over the past three years. We’ve engaged some of the biggest influencers and esports teams in the APAC region, generating highly successful activations, streams, content and sponsorships, providing gaming and non-gaming brands with opportunities to be involved in the lucrative esports market.” Creating a new ecosystem to support a large market of influencers Digivizer has worked with gamers and brands at some of the largest gaming events here in Australia. The audiences and attendance at these events outstrip those for many mainstream television and sporting events. “Our analysis of the market, and our work at events such as PAX, RTX and this year’s Intel Extreme Masters (IEM) esports event in Sydney, makes it clear that there is a huge opportunity to fill a gap in the market,” says Emma Lo Russo. “Over 7 million live views of IEM and 92 million in-content views for a single event represent audiences almost double those of mainstream TV viewing numbers, including the major traditional sporting AFL and NRL grandfinals.  And we have seen this market grow, in size and in the number of engaged fans who influence each other. “Our strategy for goto.game is to bring these three groups - gamers and influencers, their fans and brands - together in a new ecosystem that treats everyone with equal respect, adds expertise and value at every point in the engagement, and uses real-time data to understand what’s working and where to go next. “Gamers and esports teams want to connect with commercial sponsors, without compromising their values. Brands want to understand how to work effectively in what for many remains unfamiliar territory. And fans want to enjoy their gaming without selling out to anyone. Goto.game meets these needs. This is a gaming destination run by gamers for gamers. “And our experience shows that using data and advanced analytics, combined with the best-possible understanding of this very specialist marketplace, is the only way to deliver value and meaningful engagements to all. “For fans, influencers and brands, this is about creating a win-win-win, with content and contexts that matter to them. We have been thrilled by the overwhelming support we have received from the wider gaming influencers and esports teams across the APAC region, and from partnerships with the major social and streaming platforms.” Goto.game will be headed by Digivizer’s gaming team specialists Phid Oldfield and Jack Hudson, highly credible gamers and streamers in their own right, supported by a team of gamers including their advertising specialists.  Goto.game is already talking to top-tier gamers and esports teams, and launches with clients AKRacing (which is launching a new specialist gamers’ chair on the goto.game web site), Intel, and Legion by Lenovo.   Goto.game will identify new sponsorship opportunities for brands, influencers and gamers, provide a web portal for news, opinions and reviews, develop and stage new esports events, and create and run social media activations.  The website will publish original and aggregated content from brands and gamers, and provide site take-over opportunities for brands seeking to ‘own’ the web site for marketing programmes. Digivizer’s first breakaway venture The new venture is aiming at the APAC market. Underpinning everything will sit Digivizer’s real-time analytics technology, providing insights for everyone operating in this new ecosystem - corporate marketers, influencers and gamers alike. Goto.game starts operations as Digivizer approaches its seventh year of operations, growing its operating revenue 290% over the last year alone. Starting in classic Silicon Valley fashion with two people in an office smaller than one of the meeting rooms in its current location in the Sydney CBD, Digivizer now employs over 50 people. It has clients in ANZ, APAC, EMEA and the United States, in the IT, financial services, consumer products, automotive and corporate leadership segments. The company won the Carnegie’s Den round in May 2014, signed a Strategic Alliance Agreement with Deloitte in December 2014, and has concluded one round of private investment. Goto.game is its first breakaway venture. ENDS Goto.game is at: Twitter: https://twitter.com/gotogame Facebook: https://www.facebook.com/GoToGamers/ Twitch: https://www.twitch.tv/gotogame Instagram: https://www.instagram.com/goto.game/ Web: www.goto.game CEO Emma Lo Russo is available for interview.  Photographs and logo artwork available. For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    0404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz          Media background: Digivizer history 2010: company founded by Emma Lo Russo and Clinton Larson. First social analytics and reporting delivered to clients 2011: first iteration of the complete map of Australia’s social web including Facebook, Twitter and LinkedIn 2011: first social trigger-based leads delivered to clients2013: first influencer relationship programs delivered to clients, using Digivizer’s analytics technology for identification and tracking2014: clients start using Digivizer’s social analytics platform for real-time insights Digivizer wins Carnegie’s Den Digivizer and Deloitte sign an exclusive Alliance Agreement2015: expansion to 30 employees first round of private investment completed Instagram added to Digivizer’s data platform first global data added to technology platform, first overseas client engagements2016: first test iteration of Saas product development integration of advertising APIs from social platforms (in addition to development APIs) integration of Google Adwords and Google Analytics (Digivizer becomes a Google Partner) first presentation version of dashboard delivered to clients first companies data used by clients for leads and prospect tracking expansion of data and client engagements into US and EMEA data-driven senior thought leadership social programs across APAC and the US expansion to 50 employees 2017: expansion of services offering into APAC creation of goto.game, a new data-driven business designed to tap into the global esports sector, bringing gamers and brands together BRANDS SHOULD NOT COMPETE WITH CREATORS & STORYTELLERS 2017-03-08T00:12:55Z brands-should-not-compete-with-creators-amp-storytellers Melbourne, 8th March 2017: Digivizer, Australia’s leading social analytics and activations company, has a message for Australian companies: don’t attempt to translate the marketing methods and measures of the past 30 years to today’s digital engagement world. They won’t work. Marketing has always been about achieving the best results by getting the right message to the right person at the right time using the right channel. What’s changed is how marketers now need to go about doing this. Increasingly this is wherever the consumer is on their mobile device, managing their everyday work and personal life commitments. Overwhelming consumers with mass-market branded messages is increasingly ineffective, or prevented by ad-blocking technology, becoming expensive quickly, and yet often misses the individual and their context. The future lies with the true creators and storytellers. Digivizer today supports Thom Whilton and Lisa Teh, and the launch of their new book Australian Style: The Who's Who of Fashion. It builds on Thom and Lisa’s on-line content and editing success, and celebrates Australia’s fashion industry innovators, those who create Australia’s leading designs, and those who tell their genuine  stories to the industry and to consumers. Emma Lo Russo, CEO of Digivizer, explains: “We are proud to again invest in this celebration of Australian innovation.  We have a long partnership supporting Thom Whilton and Lisa Teh, natural storytellers and creators who together have helped support and create some powerful and innovative fashion experiences, many of them leading to new innovations and collaborations for the designers and creators. “A brand telling its own story no longer holds the same equity and interest for consumers. Consumers want a new and different story being told by someone they trust, that is entertaining and informative, and that aligns to their passions and values. “Our analytics show that those brands that work with great creators and storytellers gain greater consumer engagement, loyalty, interest and sales. This outperforms those trying to control the branded messaging and solutions. “The opportunity and choice for brands seems clear: embrace the new role that supports, commissions and inspires the storytellers and creators to deliver genuine and inspiring collaborations that in turn fuels real Australian and global innovation.” Brands need to invest in, not compete with, the creators and storytellers. Brands must understand that to win, they must deliver the best experiences and provide great reasons for individuals to engage with them. One of the best ways to do this is to work with the people consumers already turn to for information and inspiration: the creators, the innovators and the storytellers, those who have already earned and built engaged communities of like-minded individuals sharing common interests, passions and values. Consumers are savvy. They know what is authentic and what is contrived, and they spot undeclared paid-for influence or comment. Even ahead of increasing regulation around declaring paid-for comment, brands should look to earn consumers’ respect for what they really help create, rather than look to trick or mislead them. This comes through investment, inspiration and collaboration of these exciting possibilities via this new generation of creators and storytellers. Brands will earn the respect of consumers for enabling these creators, the people they already love, to create and tell their great stories, to help them innovate, and fulfil their purpose. Thom Whilton commented: “We have a long-standing relationship with Digivizer that has seen many successful collaborations over several years, so it felt organic to work together again on the launch of Australian Style: The Who's Who of Fashion. “Digivizer's data is second-to-none and has provided us with priceless information about who we should best connect with, which in turn influenced how we shape our creative ideas from concepts to successful events and activations. At the same time, we’ve been able to stay true to our passions and expertise, which is in fashion, and work with brands to take them to new places with great stories that our communities have welcomed and championed. “Digivizer understands the stories people want to hear, the stories they are interested in, and how those stories should be told. They then help connect those stories back to individuals who care, at a time and place relevant to them. As creatives and storytellers, this has been invaluable to Lisa and I, and informed us greatly in the creation of Australian Style.” The process of engaging with individuals starts with great stories, but consumers quickly vote with their thumbs on their mobile devices. As they do, they leave clues about their intentions, connections, needs and preferences, many with the expectation that brands will act on these clues and engage with something of interest and relevance. Digivizer’s social analytics technology allows brands to spot these clues, and to understand the conversations.” Emma Lo Russo adds: “The opportunity sits in the precision of being able to act on real-time actionable insights intersecting with the actual conversations and content engagement taking place on the social web.” Australian Style: The Who's Who of Fashion is being launched tonight in Melbourne, as part of the 2017 Virgin Australia Melbourne Fashion Festival IDEAS program. Follow the social conversation at #australianstylebook #vamff. @digivizer @emmalorusso ENDS For more information:                                              Alan Smith                                                                           Head of Strategic Business Communications, Digivizer                    0404 432 700                                                                   alan.smith@digivizer.com               Twitter: @alansmithoz