The PRWIRE Press Releases https:// 2014-08-04T06:43:57Z StageLabel Fashion Technology Bringing Democracy to Fashion Designers. 2014-08-04T06:43:57Z stagelabel-fashion-technology-bringing-democracy-to-fashion-designers In our world, everything moves so fast (technology, communication, business etc) and fashion has seen a large shift to online retailing and overseas production causing drastic acceleration to the forever-evolving fashion world. StageLabel is “crowdfunding for fashion”. It is unique to traditional crowd funding platforms by allowing fashion designers to set and accept preorder targets for individual pieces from their collection. StageLabel is the new way for your customers to get the freshest, most exclusive fashion. The online platform, founded by Rohit Bhargava, aims to bring democracy back to fashion by helping talented emerging designers develop their customer base and receive the funding needed to start and/or grow their label. The label also gives customers access to unique garments, the ability to set their own trends and the power to help find and support the ‘next big thing’ in fashion. How Crowdsourcing & Crowdfunding Platforms Like StageLabel Really Reduce the Environmental Impact of Fast Fashion? Cassidy Poon, Fashion Marketing Expert from JC Indahaus Media said, "Today’s Crowdsourcing & Crowdfunding online retail environment presents several opportunities for discovery and environmental stewardship. By leveraging Crowdsourcing & Crowdfunding platforms like StageLabel as a feedback tool for production prediction, designers reduce risk and long-term environmental impact from over-production. Retailers and designers are abandoning antiquated models of forecasting and yearlong design planning processes in favour of high-tech business platforms such as StageLabel that empower the consumer as both buyer and style dictator." They help fashion designers develop their customer base and receive funding to start and grow their labels. StageLabel was recently selected as one of the "Top 10 startups to watch in 2014". JC Indahaus Media, Fashion Marketing Expert - Cassidy Poon sees the value of tracking 'Big Data' about who their users/consumers are and how those users interact with the fashion process, from design to manufacture to sale.The depth of insight has exciting opportunities for feeding into product development. "For emerging designers, this can make the business decisions more efficient, by producing only the highest in demand concepts. This type of captive engagement is exactly what Luxury Fashion brands need; for emerging designers, crowdfunding serves as a method of gaining brand awareness." Cassidy Poon, JC Indahaus Media, Fashion Marketing Expert added. StageLabel Launch Party 2014 were recently held at Eve Nightclub in Melbourne, nominated for the 9th year in a row as Australian nightclub of the year 2014 by the Australian Bar Awards. We would like to thank Rohit Bhargava Founder & CEO of StageLabel for inviting Fashion Marketing Experts Cassidy Poon & Johnny Saluni from JC Indahauas Media together with one of Melbourne's highly celebrated Business Woman in Fashion Management & Fashion Designer extraordinaire herself Vicki Popovski from Vicoola' Fashionistaand Melbourne Business Socialite, Monika Walsh at the recent launch of the remarkable StageLabel "crowdfunding for fashion” technology platform. Fashion Critics & Fashion Media Influencers from JC Indahaus Media strongly believe that StageLabel is more unique to traditional crowd funding platforms because it allows fashion designers to set and accept preorder targets for individual pieces from their collection. The fashion industry at the moment as we all know, is a cut throat trade and for upcoming designers, success is typically out of reach without adequate finance. There are far too many talented designers struggling to make it in the highly competitive industry due to a lack of resources, networks and industry experience. “I want to pull down some of this risk and at the same time help designers build sustainable businesses. Crowd-funding and the validation it offers, perfectly mashes together these two ideas”, Rohit Bhargava Founder & CEO of StageLabel added. StageLabel has signed up 70 designers in Australia, partnered with some of the biggest fashion schools in Australia and now accepts international preorders. StageLabel was named No. 3 in “The Top Ten Australian Start-Ups to Watch in 2014” by Shoestring Media. In a recent interview between Profitalist the Entrepreneur Insider Series and Rohit Bhargava, Founder of StageLabel, Rohit explained "How StageLabel Crowdfunding Idea Came To Him?" and "What Is The Future For StageLabel?" Q: Where did the idea for your business come from? Where were you in your life and career? A: The idea for StageLabel came to me while I was reading a book called “The Lean Startup” by Eric Reis. The core idea behind the book is to test and validate ideas so you build things people want, rather than making assumptions. The book talked about how to apply “lean principles” for a particular project or business, but I thought there could be a much bigger application of this where you can apply it to a whole industry. It just so happened that a few of my friends who had been running their own fashion label at that time had to shut down. They were getting a big following online, but were making bad decisions with their inventory and their limited capital meant it was not long until they ran out of money. Unfortunately, I knew this was an all-too-common story within the industry, with many talented young designers having to shut down because they do not have the business experience/ knowledge and really struggle with the high upfront capital costs needed to create their collections and that’s why StageLabel was created. I wanted to make it easier for talented designers to build successful labels. Q: What was the biggest challenge you faced when starting out? A: The biggest challenge by far for us is education. For our designers it is about educating them in the best and most efficient ways for themselves to self promote and market themselves to their target audiences during their StageLabel campaigns and also how to build successful and sustainable businesses after StageLabel. To help educate our designers, we hold individual strategy sessions prior to their designs going up on StageLabel and we have also partnered up with some of the largest fashion schools in Australia where we run free business workshops for their students. For customers, the challenge for us is to educate them on the different process and the unique way in which StageLabel operates. Q: What is the one thing you know now that you wish you knew when you started the business? A: Although I probably know a lot of things now that I did not know when we started out, I would not change anything we have done. I think starting any business is a journey, where almost on a daily basis you are learning new things or reassessing your approach and strategy. Our culture at StageLabel is to remove all assumptions we have about the way things currently operate. We want to find what the problems are and figure out what the best way is to solve them. We may not always get our solution right the first time, but being able and willing to test things quickly and move on if its not right solution has helped StageLabel significantly. Q: What would you consider your first big success in the business? A: Although we only launched in November 2013, we have already racked up some great wins for StageLabel. We have had our first few successful campaigns to go through the platform. We have signed up over 70 designers within Australia and another 15 or so overseas since launching 2 months ago. We also have a 100% success rate with every designer we have spoken to signing up to the platform. We were recently named as one of the “top 10 startups to watch in 2014” Some of our designers have been stocked in boutiques and have had their first external runway shows because of StageLabel. We have big plans for StageLabel in 2014, with the launch of new features on the site and plans to open up to accept international designers. Q: Where do you see your industry heading in the next 5 years? A: I think there are a lot of great things happening in the fashion technology space at the moment. With successful Australian businesses like Shoes of Prey and the recent growth of Wearable Technology, I think there is going to be an even greater emphasis on combining fashion and technology within the next few years. I think there will always be a place for bricks and mortar retail stores, but all brands need to get more technology savvy as more and more customers are shopping and getting their information online. Q: What do you plan on doing / changing in order to keep growing in this time period? A: Obviously I can’t go into much detail on this, but we will be focusing on delivering unique and innovative solutions to help connect our designers and customers. Q: What does ultimate success look like to you? How will you know when you’ve achieved it? A: We want to become the global go-to place for new designers to start their labels. Our long term aim and ultimate success will come from helping the designers we work with become successful global companies and we want to play a part in helping them get there. Q: What do you think will be the biggest challenge facing entrepreneurs in the near future? A: There are always challenges in running or starting a business, but there has also never been an easier time for people to start and setup their own business. I think a lot of people struggle to leave the safety of their job and a constant pay check to pursue what they really want to do, but there is never a right time to do it – you almost have to create the right time for yourself and take the plunge. My advice on this would be to set some milestones for your business while you are still working full/part time. What can you get done in that time to limit your risk? Can you somehow validate your idea? Can you put up a landing page and start collecting emails? There are a lot of things you can get done while still working. Just work towards a target so that when you reach it, you know that you have reached a tipping point for your startup where you need to devote more time and you have some traction to build on. Q: What one piece of advice would you give to someone just starting out in your industry and wanting to make it to the top? A: I would really recommend finding a mentor when running a startup. Someone with a bit of experience in the industry or knowledgeable around the area you are working in can be invaluable. You can use them as a sounding board for your business as well as having someone who can help you manage the daily ups and downs of running a startup as well as planning the strategies for long term growth StageLabel is the platform where our community gets to pick which designs go into production and which designers to support, it is the place to find fresh fashion designs and concepts. For emerging designers, it’s the place to test and validate individual designs from their collection, develop their customer base and fund the start or growth of their label. Simply put, StageLabel is your fashion, your way. In the new world of fashion, smart solutions are solving some of the most pressing issues when it comes to apparel production. How to get in touch with StageLabel team?Fill out the form here and a friendly member of the StageLabel team will be in touch with you shortly.Otherwise visit StageLabel website at www.stagelabel.com How to get in touch with JC Indahaus Media team?For Fashion Media inquiries & interviews, please kindly contact JC Indahaus Media Publicist & Social Media Influencers, Cassidy Poon or Johnny Saluni by:Email at jcindahaus.media@yahoo.comorLinkedIn InMail and we will endeavour to get back to you as soon as we can.  Asleen Mauthoor Maleficent’s Makeover To Miss World Australia 2014 National Finalist. 2014-07-22T23:23:58Z asleen-mauthoor-maleficent-s-makeover-to-miss-world-australia-2014-national-finalist There are so many fantastic ways to raise funds for a charity, and this year we've seen an incredible & most dare daring attempt from Asleen Mauthoor, one of the Miss World Australia 2014 National Finalists creating her version of Maleficent Fundraiser Photoshoot for Variety the Children's Charity. Disney films have always conflated natural beauty with inherent goodness, unnatural beauty as inherent wickedness, giving their princesses and heroines the eyes, hair, lips, and skins female villains would kill for. Bad girls are trendsetters. There’s something undeniably attractive about evil, and that’s why the outfits popularised by villainous characters have been finding their way onto catwalks for years. How else would Goth become an actual thing? However it’s rare that we get a character who’s so deliciously evil that’s such a trendsetter, and we have to take the opportunity to worship at the altar of Maleficent, with these top four JC Indahaus favourite things about Asleen Mauthoor's recreation of the one and only Maleficent's evil beauty look:1) Statement Makeup✔️ We’re fans of statement makeup here at JC Indahaus - go big or go home, and Asleen Mauthoor certainly went big for this character. Those ruby red lips are simply divine, and strike a perfect contrast to the stark paleness of her shock white visage.2) Gaga Would Be Proud✔️ Few people can pull off novelty horns as headwear, but Asleen Mauthoor made it look so unbelievably cool. We haven’t been this impressed with the ability to turn the ridiculous into a fashion trend since Gaga herself.3) Black on Black✔️ There can never be too much black, that’s why black never go out of style. Maleficent’s creative use of the world’s most slimming colour, subtly accented with darker hues of purple, lend it a versatility we’ve never seen before with Asleen Mauthoor's creative team, recreation of what we call Black on Black. 4) Pop Your Collar✔️ Admittedly, we normally don’t like it when people pop their collar. It’s all too ‘high school boy trying to make his uniform look cool, but actually makes themselves look like a plonker’ for us. Asleen Mauthoor's recreation of Maleficent’s statement collar however, is making us reconsider the look. Evil has never looked so good & inspirational across high fashion. Asleen Mauthoor rallied her incredible line up of A-team of creatives and held a fundraiser photoshoot for her as one of the Miss World Australia 2014 National Finalists. She will be competing in the finals this weekend at the beautiful Hunter Valley. We all fell in love with the film Maleficent, and knew they had to recreate Jolie's dark and dramatic look. They created an entire outfit, sourced a venue, and we advertised across all the Melbourne creative groups that any interested photographers who made a $20+ donation to Asleen Mauthoor's Variety Australia campaign could come along and shoot. In the end they had 14 photographers, 2 models and they had some incredible images produced. A very big thank you to everybody involved over the weekend, without them Asleen Mauthoor couldn't have achieved this on her own. Vanee Pham from Babydolls Make Up Artistry, who's makeup is second to none, contoured perfectly to get Jolie's cutting cheekbones, and sourced piercing green contacts. Award Winning Teressa Au Hair Artist from X-Per-Tease Award Winning Hair Studio.created the main masterpiece hair sculpture horns! A perfect replica, Teressa actually wrapped Asleen's hair up to recreate the Maleficent look. Catherine Machell from The Willow Branch's bouquets never fail to stun us, but her 15kg wings made from gum leaves were truly a work of art. Her staff completed the look.Luisa Mars was a perfect Aurora, capturing her beauty, vulnerability and innocence. I was dressed in a spectacular Ashleigh Voce gown and adorned with moody Feathers by Faith and Zsaneta Bridal Couture cape. Luisa wore a dreamy Zsaneta Zsaneta gown and a gold circlet by The Willow Branch. Greg Miles, Mary Costello and Kayla Au were the perfect time keepers and assistants, keeping everything running smoothly and on time. How Maleficent’s look has been translated into clothing, jewelry, makeup lines & commercial photography in Australia? Some people might decide that they are in a Maleficent mood and they have to be Maleficent for a day. Maleficent and other villainesses are glamorous in part because they have this power and knowledge that makes them attractive. Glamour requires a certain maturity rather than girlish prettiness. For grown-ups, the stylistic appeal of the live-action version of Maleficent is not about viewing evil as glamorous as much as it is about appreciating her sophistication and power. Some clothing capsule collections, on the other hand, are not so much a literal interpretation as much as they are an evocation of Maleficent’s costumes in the second half of the film, which shows Maleficent as an adult wearing mostly black in much heavier fabrics with lots of volume and sculptural shapes. Whether that will help fuel a demand for Maleficent-inspired fashion is unclear. What’s evident is that those who may want to channel their inner dark fairy will have plenty from which to choose. Costume is not fashion, but fashion is costume. What we wear and how we go about every day is a performance of our lives. Some people might decide that they are in a Maleficent mood and they have to be Maleficent for a day. In a world that often tells women to be silent in their anger, we saw Maleficent as a powerful, vengeful woman who made a choice and followed it through to the end. And she did it with poise, grace, power, fury, eloquence, and intelligence. She didn’t rant and rave. Maleficent commanded. Sure, she could have used a better brand of henchmen, but she was regal without a crown. Like the Morgan La Fey of Arthurian Myth, she was a power unto herself. She made her choice and she followed it through, faced the hero and at the end of 'Maleficent', she soars into a heavenly sky like a righteous respected woman. So should we hail the dark fairy as a complete feminist icon? Last but not least, JC Indahaus Media Publicists, Cassidy Poon & Johnny Saluni would like to congratulate Asleen Mauthoor, Miss World Australia 2014 National Finalist for the re-creation of Disney's Maleficent made famous by Angelina Jolie and GOOD LUCK for the National Finals at Hunter Valley this weekend! HAVE YOU BOOK YOUR MISS WORLD AUSTRALIA 2014 CROWNING GALA? Last year, Sydney based Opera singer Erin Holland took home the crown. This year a record 45 finalists will vie for the coveted title of Miss World Australia. You are invited to experience the suspense and excitement of the crowning of Miss World Australia 2014. STRICTLY LIMITED TO 300 TICKETS. Book Now!Date: 27 July 2014Venue: Oaks Cypress Lakes, Hunter ValleyTime: 6pm Red Carpet for 7pm Start. This Media Release & LinkedIn Pulse Blog Feature Article is proudly supported by JC Indahaus Media Influencers, Cassidy Poon & Johnny Saluni for Miss World Australia Organisation and Asleen Mauthoor, Miss World Australia 2014 National Finalist. For upcoming media inquiries & interviews, please kindly contact JC Indahaus Media Publicist & Social Media Sensation Icon, Cassidy Poon by email at jcindahaus.media@yahoo.com or LinkedIn InMail and we will endeavour to get back to you as soon as we can. Thank you. Melbourne Historic Photographic Celebration At The East End Theatre District. 2014-07-06T00:43:25Z melbourne-historic-photographic-celebration-at-the-east-end-theatre-district The recently named The East End Theatre District (the collective brand for the city’s heritage theatres) is thriving with WICKED at The Regent, Rocky Horror at The Comedy, The King and I at The Princess and Les Miserables now at Her Majesty’s Theatre on offer this winter. Theatre owner Jason Marriner, speaking on behalf of The East End Theatre District, said, “A tourist arriving in Melbourne could quite easily be mistaken for thinking they had arrived on New York’s Broadway or in London’s West End given the amount of theatre currently on offer in the city." “Over 1.5 million tickets will be sold this year, with more than 22,000 tickets booked to performances this weekend alone. It is a bumper time for theatre in Melbourne – it’s obviously good for everyone working in the theatre to be busy, but the shops, cafes, restaurants and hotels also benefit significantly as well. And of course, most importantly, theatre-goers have the opportunity to experience truly world class theatre and performances." To recognise and celebrate this exciting time in Melbourne’s Music Theatre scene, a special commemorative photograph were staged on the steps of Parliament House on Spring Street yesterday with the Minister for the Arts, Heidi Victoria MP at 12:30pm Saturday yesterday July the 5th 2014 before the matinees commence around the city. Theatre productions Wicked, The Rocky Horror Show, The King and I and Les Misérables, the casts and behind-the-scenes workers came together yesterday on the steps of Parliament House. Media Delegates across Fashion, Performing Arts and Musical Theater were also cordially invited yesterday afternoon including both Cassidy Poon and Johnny Saluni, Fashion Media Influencers from 'JC Indahaus' turned Social Media Sensation Icons in 2014. We were all there together with the cast for one purpose which is to support the historic Music Theater Scene milestone and to celebrate Melbourne's newly named "The East End Theatre District"! For the first time in five years Melbourne is hosting a major theatre production, The East End Theatre District, in every heritage theatre in the city. Craig McLachlan and his motley crew of misfits, Lisa McCune and everyone from the Palace of Siam, Lucy Durack and whole of Oz as well as Simon Gleeson and the miserables assembled in full costume along with theatre workers from each production. The East End Theatre District, the collective brand for the city’s heritage theatres, is currently home to Les Misérables, which opened to much fanfare this week at Her Majesty’s Theatre with the season already on sale through to December; Craig McLachlan and his motley crew of misfits in The Rocky Horror Show which has been selling out the Comedy Theatre since April; the spellbinding Wicked packing out the Regent Theatre; and Rodgers and Hammerstein’s exquisite musical The King and I starring Lisa McCune, currently playing at the Princess Theatre. The Minister for Tourism, Louise Asher said Melbourne’s newly named East End Theatre District’s current productions are bringing more visitors and tourist dollars to our city. “Melbourne is Australia’s theatre capital and these productions add greatly to that reputation”, Ms Asher said. The Minister for the Arts, Heidi Victoria said the four musical productions currently showing in Melbourne would not have been possible without the dedication and commitment of producers, cast, musicians and backstage staff. ''Melbourne, as the nation's arts capital, is at the forefront of a thriving theatre scene which has flow-on effects to the broader Victorian economy," she said. “Melbourne is a great theatre town – plain and simple,” says leading producer John Frost AM. “Unlike other cities in Australia the location of Melbourne’s theatres in close proximity and within the central city brings a lot of energy and excitement to the experience of going to the theatre. And not only the location, but the theatres themselves are historic and iconic in their own right – Melbourne is very lucky to have held onto these beautiful theatres. They’re a wonderful asset for the city.” With a combined capacity exceeding 7,000 seats (excluding the Forum), and up to eight performances at each theatre per week, the East End Theatre District has the potential to attract over 50,000 people to the city each week and is a driving force behind the city’s tourism economy. Cassidy Poon, Media Influencer from 'JC' Indahaus added that,“Not only the location, but the theatres themselves are historic and iconic in their own right – Melbourne is very lucky to have held onto these beautiful theatres. They’re a wonderful asset for the city.” Theatre owner Jason Marriner added, “Musical theatre is a week-in, week-out major event for Melbourne. Its consistency and longevity when you consider theatre is a year-round proposition, makes it a very valuable attraction for the State, and an essential element of the Melbourne economy.” Melbourne heritage theatres in fact have a combined economic impact $230 million each year and every year. Rather than just promoting the arrival of Wicked or Les Misérables, grouping these theatres together into a district provides a collective weight that cannot be achieved individually. The name of the district brings up connotations of Broadway and West End and ultimately secures Melbourne’s place as an artistic city to be reckoned with. For over three decades, Marriner Group has brought Melbourne’s most memorable entertainment experiences to life. As the proprietors and custodians of Melbourne’s prized heritage theatres, they play host to many of the biggest shows and stars of the entertainment world. For the ultimate night at the theatre, 'JC Indahaus' Johnny and Cassidy highly recommend Marriner Group because they offer a superb range of theatre shows, tickets and packages. You get to have access to great seating and enjoy the exclusivity of your own private suite, a breathtaking setting, award-winning catering, fine wines and your theatre seats only moments away. As a provider of world-class events venues for Melbourne, we are also aware that Marriner Group has become renowned for its event production, award-winning catering, and for delivering the most spectacular events in Melbourne. Whether it’s a corporate event, gala dinner, product launch, conference, opening night party or wedding, they will ensure your event is nothing short of spectacular. They take pride in your peerless artistry, impeccable management and award-winning catering and in helping your clients and patrons to shine in the spotlight! Melbourne Fashion Influencers and Media Bloggers extraordinaire Cassidy & Johnny turned Social Media Sensation Icons in 2014 are proud to support the historic milestone for Marriner Group, The East End Theatre District, City of Melbourne and the Melbourne Theatre Industry. We would like to take this opportunity to congratulate the Marriner Group Management once again on the wonderful historical achievement, Theatre productions Wicked, The Rocky Horror Show, The King and I and Les Misérables, the casts and behind-the-scenes workers who came together yesterday on the steps of Parliament House. To hear about upcoming shows and presale opportunities, head over to www.marrinergroup.com.au Connect with JC Indahaus Media Publicity Experts on LinkedIn. Follow JC Indahaus Media Influencers & Publicists on Twitter. Join JC Indahaus Media Sensation Icons on Google+ Media Community. Find JC Indahaus Media Influencers & PR Publicity Experts on Facebook for Entertainment & Fashion News Urbbana Sets Out To Revolutionise Male Wardrobes. 2014-06-25T16:09:09Z urbbana-sets-out-to-revolutionise-male-wardrobes Brisbane Australia Menswear Fashion Designer, Sam Abi has struck a major deal allowing him to use luxury Ermenegildo Zegna fabric across his boutique suit collection. Resident fashion guru at Brisbane’s popular riverside precinct – Portside Wharf and owner of Urbbana, said the new suits is now available across his stores in Brisbane, Melbourne and the Gold Coast. The renowned Ermenegildo Zegna Italian luxury fashion house and wool mill specialises in men’s clothing and manufactures suits for some of the world’s biggest high-end brands including Gucci, Yves Saint Laurent and Tom Ford.Mr. Abi said it was a major coup to secure access to the material for his collection and would help take Urbbana – which was established at the fashion and lifestyle precinct in 2009 – to the next level. “This is a milestone deal that will assure Urbbana stays at the top of the menswear boutique ladder in Australia,” he said. “The collection will focus on light weight merino wool, in line with the Australian climate, and the designs will include a few new season tweaks to the current cut, which has been very popular with our clientele.” Mr Abi said the deal was struck through his long term suit manufacturer, based in Milano, who he met with on a recent sourcing trip across Italy and Turkey. During the trip, he also locked in a range of new fabrics, leather, accessories and designs to ensure his fast growing menswear collection of suits, shirts, pants, shoes and ties remained at the forefront of worldwide fashion trends, while maintaining the distinctive flair his boutique fashion store has become renowned for. “I have selected 80 new fabrics that will be used for the shirt collection in 2014 to keep the designs really fresh,” said Mr Abi. “I have also picked over 100 new designs of silk from my manufacturer in Como-Italy to produce the next Urbbana silk ties collection, so there will be a whole range of new choices coming in store soon. “Across the board, the new designs and fabrics will be in line with our focus on unique colour combinations and striking prints that allow men to show their distinct personality, while maintaining a high level of professionalism.” Since opening his first store in Brisbane’s sophisticated Portside Wharf precinct located on the Brisbane River at Hamilton, Mr Abi has expanded his presence throughout Australia, with a second store in Chapel Street in Melbourne and a third store under the Hilton Surfers Paradise on the Gold Coast which opened in 2013. The Portside Wharf store, which Mr Abi established in 2009, is one of over 30 boutique retail stores at the popular riverside precinct, giving locals that live in the luxury residents apartments at Portside Wharf and visitors to the precinct a truly boutique shopping experience. Mercedes-Benz Fashion Festival Brisbane 2014 has released the official program for Brisbane's biggest week of everything fashion and style. Showcasing the best of the best in fashion and style, Australian designers will wow the crowd with their new collections. Fashionista's will see the fashion trends from the exciting line up of coveted labels such as Akira, Ginger & Smart, Lee Mathews and Easton Pearson as well as some of Queensland's favourite local designers including George Wu, Sacha Drake, Tengdahl, Urbbana, Darb Couture and many more. JC Indahaus Media Fashion Correspondents, Cassidy Poon and Johnny Saluni's favourite and coveted Australian Menswear Fashion Designer, Sam Abi from Urbbana will showcase their most fashion forward collections for the upcoming season at the iconic Brisbane City Hall. Being in the heart of the CBD, City Hall will provide the perfect setting for the runway shows and the extravagant Mercedes-Benz Highlights Parade & Wrap Party. When we think of fashion I think of cities like Paris, Melbourne, London, Sydney and New York, Brisbane generally doesn’t make the list. But according too Sam Abi, Menswear Fashion Designer behind successful men’s brand Urbbana, Queensland’s market has huge amounts of potential and the young talent has used it to his advantage. “Many designers believe that to make it in the fashion industry they need to move to Sydney or Melbourne,” he said. “I moved from Sydney to Brisbane because I saw huge potential in the Queensland market. There is a multitude of emerging local designers and people are becoming more fashion conscious, embracing the latest trends from the catwalks.” The Urbbana Men's Style Studio venture started in 2009 when Sam Abi, the brand founder and designer, launched the production of his signature menswear collection utilising prestigious fabrics along with the finest raw materials and traditional tailoring techniques. URBBANA has developed into a foremost Australian brand that epitomizes all symbols of elegance and sophistication. URBBANA men's shirts, suits and shoes are now found at selected men's boutiques in Sydney, Brisbane. Melbourne and Perth. For more information, please go to www.urbbana.com.au or visit Urbbana Melboune at, 407 Chapel Street, South Yarra. Founder, Director and Fashion Designer of luxury Urbbana Menswear brand, Sam Abi is a man to keep your eyes on. He is at the top of his fashion game, turning heads and going places in eloquent style. Whether he is personally styling customers, showcasing his fashion on catwalks or enjoying a morning coffee and muffin along Chapel Street, Sam’s dressed to impress from head to toe in the Urbbana's clothing label that he created himself; describing his collection as being an ‘expression of luxury.’ - See more from Mark Richardson from Porchthoughts at www.porchthoughts.com/2013/06/stylish-grand-opening-in-melbourne/As an exciting new addition to the Mercedes-Benz Fashion Festival Brisbane program, the general public will be able to indulge in fashion and style as Brisbane Marketing will be staging a free full-length fashion show - Fashion in the City Parade. This exclusive event will be staged on the Festival's main runway at Brisbane City Hall on Thursday, 28 August at 12:30pm. Mercedes-Benz Fashion Festival Brisbane 2014 will kick off with an exciting start as Myer opens the official runway program with a cutting-edge show, featuring the best Australian Designers and their fashion trends in the Myer Spring Summer 15 Fashion Show. With many more events listed on the program, you don't want to be fashionably late, so purchase your tickets today at www.mbff.com.au.See the complete program for the 2014 Mercedes-Benz Fashion Festival Brisbane below and support your favourite Australian designers TODAY. Mercedes-Benz Group Show 2014Date: Thursday 28 August at 7.00pmLocation: Auditorium, Brisbane City Hall The Mercedes-Benz Group Show provides the perfect platform to showcase the stunning collections of experienced designers: Talulah, Pistols at Dawn, George Wu, Jack Sullivan, Michelangelo, Chetcuti andUrbbana. As the Fashion Festival's principal and naming rights partner for the ninth consecutive year, Mercedes-Benz is passionate about design, innovation and the relentless search for perfection. The collections in this Group Show embody Mercedes-Benz’s passion and philosophy and should not be missed. *The 'Urbbana Sets Out To Revolutionise Male Wardrobes' in conjunction with Mercedes-Benz Fashion Festival Brisbane 2014 Fashion Media Release is proudly supported by JC Indahaus Media Agency* For media inquiries and interviews with Cassidy Poon, Fashion Marketing Expert for JC Indahaus Media, please kindly email your name, company and contact details to jcindahaus.media@yahoo.com Crowning The Pearl of the Philippines from Downunder. 2014-06-17T18:14:56Z crowning-the-pearl-of-the-philippines-from-downunder Mutya ng Pilipinas, Inc. organization promotes "Beauty Tourism" stemming from the motivation and inspiration in promoting tourism, social responsibility, fashion, and beauty pageantry within the greater Asia Pacific with the direct participation of the overseas Philippine communities around the globe and over the weekend, it was the night for Melbourne Philippine beauties to shine! Kim Fyfe is the winner of Mutya ng Pilipinas-Melbourne, together with Pauline Edralin. They will be competing in the Philippines for the chance to represent the Philippines in the International Pageant! Thank you to Vicki Popovski, Fashion Designer and Brand Owner for Vicoola Fashinista of the Red Carpet Boutique one of Melbourne's leading Luxury Fashion Label for Women, for inviting JC Indahaus Media Correspondents, Cassidy Poon and Johnny Saluni as part of the Australia Philippines Community Media Correspondents for the night. Cassidy Poon from JC Indahaus Media added that,"We all can get great benefits out of supporting these community functions and events because you will develop a wide range of social and people to people relation skills and assist to identify community based support needs." We would like to extend our gratitude to Ammo Emmanuel of Magnificent Miss and Assistant National Director for the Mutya Ng Pilipinas Melbourne committee, Hector Calara for their tremendous hospitality throughout the glitz and glamour night. When we asked one of Melbourne's leading inspirational and successful Fashion Business Entrepreneur, Vicki Popovsky from the Red Carpet Boutique & Vicoola Fashionista during a live interview chat during the event on the question: "What will be her advice to the up and coming younger generation of Fashion Designers of today that wanting to start a fashion business?" Vicki Popovsky shared some valuable industry insights to JC Indahaus Media Correspondents, Cassidy Poon and Johnny Saluni that, "This industry values work experience and education, so try to get as much experience as possible in some area of the industry while you are in school. In fashion, it is often said that "what you know and who you know" can provide you with a golden career opportunity." "If you know people in the industry, try to nurture and build relationships with them. Often, they will know other people in the industry and will recommend you for a job. This is known as networking. Statistics indicate that nearly seventy-five percent of all jobs are obtained through word-of-mouth and personal connections." "Many seasoned professionals claim that networking is often the key to landing that special job. So, follow your dream. Spend time visiting your tafe or Uni guidance counselor, and speak with as many people in the industry as possible. Be prepared to work hard. Most importantly, be realistic and don't be discouraged. If you are passionate and love what you do, anything is possible!" said Vicki Popovsky to JC Indahaus Media Correspondents, Cassidy Poon & Johnny Saluni. The amazingly stunning and culturally divine Filipino National Costumes 2014 is designed, styled and dressed by the talented Louis Gabriel Gonzalez Fashionhouse from Manila and Harley Ruedas from Cebu. The Mutya ng Pilipinas and the Rio De Janeiro Charity dinner dance were combined to support poor children in the Philippines. Choy Symes said the charity dinner was able to raise $6K. For years now, the Share-Me-A-Dream has been helping the underprivileged Filipino children in the Philippines. *This special community media release is proudly sponsored by JC Indahaus Media Agency* To arrange an interview with the winners from The Pearl of Philippines Beauty Pageant 2014 or exclusive one on one with Vicki Poposvky from Vicoola Fashionista and Red Carpet Boutique on her tips & tricks on how to pick a nice sassy gown for your next Red Carpet occasion, please contact JC Indahaus Media Correspondent, Cassidy Poon via LinkedIn for your expression of interest and we will endeavour to get back to you as soon as we can to arrange an interview. Tegan Martin wins Miss Universe Australia 2014! 2014-06-08T15:48:32Z tegan-martin-wins-miss-universe-australia-2014 Congratulations from JC Indahaus Media Correspondents, Cassidy Poon and Johnny Saluni for your amazing crowning moment! Thank you to Deborah Miller, Owner of Miss Universe Australia and her organising team, for another great year! Newcastle-born model Tegan Martin has won the Miss Universe Australia 2014 crown. It was a case of third time lucky for Martin, 21, who was first runner-up in the 2011 and 2013 national finals. The pageant veteran triumphed over a top five which included her good friend Natalie Roser, Brisbane's Danielle Johnson, and Briden Star and Monika Radulovic from Sydney. Thirty-one hopefuls entered the Friday night final, which was held in Melbourne. The group was whittled down to 10 after a number of rounds including the swimsuit competition before the final five was announced. Martin was one of two finalists in the competition from Newcastle, also the hometown of former Miss Universe Australia Jennifer Hawkins, who famously went on to win the World Miss Universe title in 2004. The competition, which spanned over several intense days of preliminary rounds, came to a head last night as the judging panel delivered their verdict at the national final in Melbourne, narrowing the 31 competitors down to a mere ten, dominated by women from the Eastern states - three from Victoria, two from Queensland and five from New South Wales. The final five girls had to answer questions about everything from fashion globalisation, domestic violence in relationships, the gender gap in pay and the latest Government budget. The judges that crowned Miss Universe Australia included Gina Liano from The Real Housewives Of Melbourne, Olympic swimming champion Liesel Jones and choreographer Jason Coleman. There have been two Miss Universe title holders from Australia: Kerry Anne Wells in 1972 and Jennifer Hawkins in 2004. Hawkins was the first 'Miss Universe Australia' candidate and the first from the pageant to win Miss Universe. The current Miss Universe Australia is Olivia Wells from Melbourne. Wells unfortunately failed to place in the semi-finals at Miss Universe 2013. We celebrated this spectacular glamour after party event, at one of Melbourne leading venues 'The Trust'. We were there to support and meet the most stunning girls in Australia and our very own Miss Universe Australia 2014, Tegan Martin! Viva Miss Universe Australia 2014, Tegan Martin! Stay tuned with our official JC Indahaus Twitter Channel for all upcoming 2014/2015 exclusive #MelbourneEntertainment and celebrity engagement events with JC Indahaus #MelbourneMedia #NewsCorrespondents, #CassidyPoon and #JohnnySaluni or simply just to say hi with us! We will bring you #livecoverage, #exclusiveinterviews and #Melbourne #hottestcelebs, singers and #internationalartists news right here with us as we journey you into Melbourne, one of top most liveable cities in the world! See it first here with JC Indahaus Twitter for:-1. Melbourne #RedCarpet #FashionRunways 20142. Melbourne #CelebrityAppearance and 'Selfie With The Stars' opportunities3. Melbourne Red Carpet #MoviePremiere with us4. #EntertainmentNightlife and #VIPEntry deals under JC Indahaus Media5. #MelbourneSpringRacing Celebrity News 20146. Melbourne #Shoppingdeals that will pamper you the same way like our very own #Melbournesuperstars WatchGuard Technologies First To Deliver True Integration of Wired and Wireless Network Security. 2014-06-04T18:45:55Z watchguard-technologies-first-to-deliver-true-integration-of-wired-and-wireless-network-security-2 WatchGuard® Technologies, a leader in integrated security platforms, today announced that its Unified Threat Management (UTM) and Next-Generation Firewall (NGFW) appliances are the first to allow users to deploy, configure and manage both wired and wireless network security through a single appliance in a "single pane of glass" view. This enhanced wireless functionality – made possible by the release of WatchGuard's Fireware® 11.9 operating system – eliminates the need for additional wireless network management solutions, and gives IT professionals a unified Web interface for managing and monitoring their entire network in real time. "Today, wireless is an extension of an organization's wired network. Yet, IT professionals are often forced to use separate tools and complex solutions when securing and managing those networks," said Dave R. Taylor, vice president of corporate and product strategy at WatchGuard Technologies. "The latest update to our platform is a significant step forward and an industry first. It will save customers time and money by allowing them to consolidate management and security around their wired and wireless networks. Set your policies once and they apply to all traffic, wired and wireless alike." The enhanced functionality of 11.9 gives IT professionals the ability to quickly map wireless Access Points (APs) and coverage, change both wired and wireless security policies simultaneously, and to enforce traffic, coverage and security standards across the entire network infrastructure. The organization can also evaluate traffic and channel conflicts, identify vulnerabilities, manage bandwidth prioritization and even map all wireless activity on neighboring networks sharing the same frequency. This insures that all traffic and security issues are apparent and can be addressed in real time, including rogue APs that may mimic others on the network. Version 11.9 of WatchGuard's Fireware operating system includes other Best-of-Breed services such as: AntiVirus, AntiSpam, Application Control, Advanced Threat Protection (ATP) and Data Loss Prevention (DLP). Fireware also integrates WatchGuard Dimension™, the company's award-winning big data visibility tool, through any WatchGuard threat management appliance. For more details about WatchGuard's wireless network capabilities, click here. For more information about WatchGuard’s industry leading security appliances, please contact LogicalTech on 1300 858 117 or send us an email to sales@logicaltech.com.au LogicalTech confirms that all contact information provided will be treated confidentially and will only be used to contact you regarding this inquiry only. This media release is submitted on behalf of LogicalTech and WatchGuard Technologies by Cassidy Poon, National Marketing Manager for LogicalTech. About WatchGuard Technologies, Inc. WatchGuard® Technologies, Inc. is a global leader of integrated, multi-function business security solutions that intelligently combine industry standard hardware, Best-of-Breed security features, and policy-based management tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to hundreds of thousands of businesses worldwide. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit WatchGuard.com. For additional information, promotions and updates, follow WatchGuard on Twitter @WatchGuardTech on Facebook, or on the LinkedIn Company page. Windows XP End of Support on 8 April 2014. What does this mean for you and your business? 2014-05-28T13:45:38Z windows-xp-end-of-support-on-8-april-2014-what-does-this-mean-for-you-and-your-business Have you started migration to a modern desktop? After thirteen great years, Microsoft is on the cusp of ending support for the iconic Windows XP operating system and Office 2003. From April 8th, Microsoft will be ending support, which includes software updates, security patches as well as technical support. Businesses still using the platform are being encouraged to upgrade to modern versions of Windows and Office.Over 1.5 million devices in Australia are still running Windows XP and it’s estimated that a significant proportion of these are  in smaller businesses. Microsoft has released newer versions of Windows since Windows XP, which are far more capable of addressing today’s security risks as well as providing modern technology tools to help its customers run their businesses better.Consumers and businesses that continue with Windows XP will be at risk of security threats, data protection issues and will not have access to online or telephone technical support from Microsoft once April 8 passes. Have you started migration to a modern desktop?Retiring a product is a normal part of the product lifecycle. Windows XP was released in October 2001, and its development began in the late 1990s. While most Microsoft software is supported for 10 years, Windows XP has been supported for more than 12 years, longer than any other Windows version.LogicalTech is one of the leading and a trusted Microsoft Partner and we can assist your organisation to identify the Potential Business Implications you might be facing after the 8th April 2014. Have you started migration to a modern desktop? What are the immediate & potential business implications you might be facing? Call 1300 858 117 or send us an inquiry to sales@logicaltech.com.au LogicalTech confirms that all contact information provided will be treated confidentially and will only be used to contact you regarding this inquiry. For all media inquiries, please contact Cassidy Poon, National Marketing Manager for LogicalTech.  Click here to connect with Cassidy Poon, Melbourne's leading Media Publicist from JC Indahaus on LinkedIn. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | 5 Ways UTM Security Can Help Schools in Australia. 2014-05-28T13:44:57Z 5-ways-utm-security-can-help-schools-in-australia Schools contain. Educators teach. Students learn.  Simple, right?  Well you’d think so, but as modernization occurs right in front of us, the methods of teaching are evolving. Students face new distractions in the form of always-connected devices, technology in their pockets, and social sharing applications that consume endless hours of time.  But, these same tools that make today’s students the communication generation (thanks parents) are also the tools teachers are increasingly using to help educate. This new influx of technology into schools has turned what used to be fairly simple networks, into advance networks that need to protect student data, manage access, and deliver performance for in-class technology applications.  Security is a big part of this network ecosystem.  And, as districts roll out new technology, security is moving beyond just protecting, allowing administrators to strategically manage access so students can get the information they need to be successful, while eliminating the distractions. Gone are the days of the guy with the big key ring watching over the school grounds.  Today, technology is a major component when working to keep kids productive and safe. In the security appliance world, Unified Threat Management (UTM) platforms hold the keys to success.  Here are five things to consider when selecting a UTM solution and why they matter: Bandwidth Problems – Three to four devices per student can have a dramatic impact on bandwidth and create bottlenecks. With each student carrying a notebook, smart phone, and iPad, the UTM firewall is the first point of control for getting access to that bandwidth. If it can’t handle the amount of traffic, you have your first problem – bottlenecks. Increasing the size/bandwidth of your firewall will greatly help with the flow of data, bonus points for a multi-core design appliance working in parallel. Say goodbye to legacy firewalls. Operating Systems – Windows, Mac, Android, etc., a network security system must be OS agnostic, just like the real-world. Information Overload – Distractions are everywhere on a school campus, but in the virtual world, the problem is ten-fold. UTM solutions give schools the ability to limit online access with Access Controls, enabling students to access the sites and applications they need to learn (and what educators need to do their job and protect them from legal issues). Wireless Access – Today’s students expect wireless access at all times. Gone are the days of the telephone wire, the cable box, and RJ45 cable. Updating and improving the wireless infrastructure of a campus goes hand-in-hand with increasing the bandwidth of your firewall.  Having seamless access point integration with your UTM can deliver student location recognition, help identify problem areas, and help you better plan out coverage. Dynamic Reporting – Real-time visibility is key to understanding what trends and problems might be happening on the network, and useful reporting options help keep teams informed and help shape new policy creation. A UTM solution should help you see, instantly, who your bandwidth hogs are, see where people are “going,” see which access points are the most heavily used and more. Make sure your solution can turn logs of data into security intelligence, so you don’t have to spend hours digging through information. It’s clear that UTM solutions can help educators to better assist students in their learning career.  Don’t take my word for it, check out the small excerpt below from a recent case study with the Walker School District in Georgia: Because of the increase in classroom productivity due to WatchGuard’s innovative technology, students are learning more and performing better on exams. “Since all the kids are staying on the ball with what they’re supposed to be doing in the classroom, our testing scores have gone up. We’ve had some of our highest testing scores this last year that we’ve ever had,” said Bob Swanson, Walker School District Network Administrator. Test scores reports have been so attractive that Walker Schools has seen an increased number of student registrations from outside the district. Students who previously attended private schools have now switched to Walker Schools after seeing the innovative learning environment that has been created with the help of WatchGuard. Check out the entire case study at http://www.watchguard.com/tips-resources/casestudies/watchguard-network-security-solution-provides-safe-environment-for-walker-schools.asp Some additional education case studies include: Leeds College Catholic Regional College Cascade Schools This post was written & shared to LogicalTech by Mark Romano, Director of Field Marketing at WatchGuard Technologies. LogicalTech is one of the leading and trusted Professional Partner to WatchGuard Technologies in Australia. For more information about WatchGuard’s industry leading XCS Series email security appliances, please contact LogicalTech. For all Media Inquiries on Cyber-Bullying Prevention methodology using technology please contact Cassidy Poon, National Marketing Manager for LogicalTech. We are one of the leading & trusted Professional Partner with WatchGuard Technologies in Australia. Click here to connect with Cassidy Poon, Melbourne's leading Media Publicist from JC Indahaus on LinkedIn. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | May is Domestic & Family Violence Prevention Month in Queensland. 2014-05-28T13:42:55Z may-is-domestic-amp-family-violence-prevention-month-in-queensland Domestic and family violence occurs when one person in a relationship uses violence or abuse to maintain power and control over the other person. Abuse is not always physical—it can be emotional, verbal, sexual, financial, or other controlling behaviours that cause the person being abused to live in fear. Domestic and family violence occurs among people of all ages, education, cultural and racial groups, sexuality and socioeconomic status. It can occur between people in spousal, intimate personal, family or informal care relationships. While men can be victims of domestic and family violence, the majority of people who experience this kind of violence are women. Every year people die from domestic and family violence—even when there has been no history of physical violence. All forms of violence and controlling and obsessive behaviours should be taken seriously. About the Make the call campaign The Make the call campaign was developed to reduce the incidence of death and serious injury resulting from domestic and family violence in Queensland. The campaign aims to prevent domestic and family violence and elder abuse by prompting friends, family members, neighbours and colleagues who suspect someone they know is being abused to Make the call for support, advice and referrals to prevent serious harm occurring. These often hidden forms of violence are affecting our neighbourhoods, our workplaces and our communities. The campaign supports community activities during Domestic and Family Violence Prevention Month in May 2014 and extends the focus to elder abuse in the lead up to World Elder Abuse Awareness Day on 15 June 2014. During the period 2006-12, an average of 23 deaths a year in Queensland, or 44 per cent of the state’s homicides, were linked to domestic and family violence (Domestic and Family Violence Death Review Unit, Office of the State Coroner).In 2009, it was estimated that domestic violence cost the Queensland economy between $2.7 and $3.2 billion per annum. Each month in Queensland an average of 83 cases of elder abuse are reported. However, it is likely the actual numbers are much higher, as most cases of elder abuse go unreported. (Elder Abuse Prevention Unit, Queensland). In 2007-08 it was estimated the cost of financial exploitation of older Queenslanders was upwards of $1.8 billion. You can play an important role in helping to prevent domestic and family violence in your community. May 2014 is Domestic and Family Violence Prevention Month in Queensland and is a great opportunity to get involved in awareness raising and prevention activities. We need people from all sectors of the community to come together and take action to show domestic and family violence is never acceptable. Here are some ways in which communities can take action, from making a difference in your workplace to community leaders uniting to drive change at a local level. Engage your sports team to promote healthy relationships to players and staff. Ask your local domestic violence service provider to talk to the team, promote the Make the call campaign on match-day or develop a club policy condemning all forms of violence. Display Make the call posters in your workplace and distribute brochures and helpcards to staff. Employers can increase awareness of domestic and family violence by providing their staff with information on how to support those affected and where to access help. Workplace policies about how to support employees affected by domestic violence are a great initiative. Bring your neighbourhood together by organising an event such as a community march against domestic and family violence or hosting a fundraising BBQ for a local service. If you work in the media you can play an important role in changing community perception of domestic and family violence and reinforcing the message that violence of this nature is never acceptable. Encourage your local newspaper or radio station to cover domestic and family violence. Follow the tips for dealing with the media. Councils can lead the way in their community by running local projects and events about domestic and family violence prevention, or establishing a taskforce bringing together community leaders to support services and promote anti-violence messages. Partners across Queensland have joined the Make the call campaign to end domestic and family violence in their communities. You can support the campaign by becoming a partner or using their campaign tools to promote your Domestic and Family Violence Prevention Month activities. Be part of a campaign that will help address domestic and family violence in Queensland communities. Your organisation’s support as a partner will demonstrate your commitment to ensuring your local community and workplaces are safe for everyone and could possibly help save a life. The partnership prospectus (PDF, 116 KB) (RTF, 128 KB) provides information on the benefits your organisation will receive as a partner. To get involved, contact the Make the call campaign team on: 07 3225 8181 or email makethecall@communities.qld.gov.au Emergency Contacts: DVConnect Womensline 1800 811 811 (Queensland) 24 hours, 7 days a weekDVConnect Mensline 1800 600 636 (Queensland) 9am–12 midnight, 7 days a weekIn an emergency call the police on 000 (triple zero)1800 RESPECT - 1800 737 732 (Australia) 24 hours, 7 days a weekKids helpline 1800 551 800 (Australia) 24 hours, 7 days a weekElder Abuse Helpline 9am–5pm, Monday to Friday1300 651 192 (Queensland only) 07 3867 2525 (rest of Australia) Click here to connect with Cassidy Poon, Melbourne's leading Media Publicist from JC Indahaus on LinkedIn. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | Beauty with a Purpose for Miss World Australia 2014. Victorian State Finals get underway on Sunday 25th May 2014. 2014-05-28T13:38:23Z beauty-with-a-purpose-for-miss-world-australia-2014-victorian-state-finals-get-underway-on-sunday-25th-may-2014 Today, Beauty with a Purpose is also the name of a special annual award programme that singles out and recognises the Miss World contestant who is shown, through charitable works, to have made a real difference to people in need in her homeland. Miss World is the largest and longest running international beauty pageant. Launched in 1951, it has become one of the world’s most watched annual events, with a worldwide viewing audience of over 1 billion people. Miss World Australia is a registered fundraising organisation - raising money for charities and mirroring the role and spirit of Miss World at a national level. Under new directorship since 2011, Miss World Australia holds an annual pageant to identify young Australian women who exemplify beauty, talent, intelligence and compassion. It aims to create and empower role models who will serve as ambassadors to charity, enrich the perception of beauty, and enhance a new strength, energy and spirit for the advancement of women, while positively impacting their communities. Miss World Australia is the most holistic, and one of the most prestigious titles to be crowned. The winner represents Australia against over 120 other countries at the annual Miss World final. Each year Miss World Australia entrants and finalists raise money for either chosen charities or projects supported through donations to the Beauty with a Purpose international charity. Miss World Australia works closely with the following charities and projects: Beauty with a Purpose Charity - www.beautywithapurpose.com Variety, the Children's Charity - www.variety.org.au Children First Foundation - www.childrenfirstfoundation.org.au Indigenous Outreach Program MISS WORLD AUSTRALIA ERIN HOLLAND DOES US PROUD AT THE MISS WORLD FINAL. Erin places in Top 10 before being awarded the prestigious Miss World Oceania title. Erin also places an incredible runner-up in Miss World Talent and the most important category of Miss World - Beauty with a Purpose – for her ongoing work with remote indigenous communities. Erin performs in a historic operatic trio to an international audience of over 2 billion viewers across 180 countries during the Miss World final. Erin tops things off as the recipient of the coveted Missosology’s Choice for Miss World 2013, an award given by one of the world’s leading pageant publications. Oaks on Collins in Melbourne’s CBD is the next stop on the Miss World Australia circuit as the Victorian State Finals get underway on Sunday, 25 May 2014, while the National Finals will be held at Cypress Lakes Resort by Oaks Hotels & Resorts in New South Wales’ picturesque Hunter Valley from 24 – 27 June 2014. The winner of the prestigious Miss World Australia crown will go on to represent Australia against more than 120 countries at the annual Miss World Final later this year. Underpinned by Miss World’s ‘Beauty with a Purpose’ ethos, Miss World Australia aims to bring about positive change to communities in need around the country through intense fundraising and supporting key awareness campaigns. Since the international pageant’s inception in 1951, more than USD$400million has been raised for children’s charities across the world. MISS WORLD AUSTRALIA 2014 VICTORIA STATE FINAL.It's the cultural capital of Australia and the home of Miss World Australia Head Quarters. Could Victoria finally bring home the crown this year? Come support our fired up "beauties with a purpose" as they vie for the chance to represent their State at the Miss World Australia National Finals. Hosted by reigning Miss World Australia Erin Holland. Join Melbourne's high profile guest judges and Melbourne's leading Celebrity Media Publicist and Social Blogger, Cassidy Poon from JC Indahaus.Date: 25 May 2014Venue: Oaks Collins, MelbourneTime: 12:30pmTickets: $49 (inc. GST)Inclusions: High Tea, Gift Bag Raffle, & Show A male pageant might be fashioned after a female pageant, which crowns a regional or international representative. Men might also compete in a pageant as a fund-raising event at college or for nonprofit groups. The pageant might raise money for a worthy cause and typically focuses on fun instead of strict attributes of beauty. Men entering this male pageant are judged on physical attractiveness, self-confidence, and personality. Mr. World 2013 Francisco Escobar; 2nd runner-up Jhonatan Marko; Mister Brazil 2013 Reinaldo Dalcin; 1st runner-up Diego Novicki, and Mister Brazil 2012 Willian Rech. The Mr. World and Mr. International competitions began in the 1990s and have become televised events in some regions. The Mr. World male pageant judges men on leadership skills, intelligence, and physical fitness. It includes a modeling segment where grooming and poise are measured. The winner of this male pageant typically travels the world attending charity events as a spokesman. He might also win a modeling contract. A college or other community male pageant might poke fun at the more serious national or international contests. They typically draw men from fraternities who compete against each other for bragging rights. College contests might include a campy talent segment and risqué swimsuit competition. A community pageant might feature respected, single businessmen who participate to raise money for a worthy cause. Reigning Miss World Wenxia Yu and Mister World Francisco Escobar travelled to the city of Des Moines Iowa (USA), for the 39th Iowa Variety Telethon. The 24 hour marathon show raised a record breaking total of $3,603,013, the highest amount ever raised in the 39 year history of the telethon. The money raised from the telethon will go towards a whole host of beneficiaries in the local area of Iowa, Some of which Miss World Visited before the telethon began. Joining Wenxia and Francisco on the trip were Miss World CEO Julia Morley and Claudine Book, Miss World United States 2012. Francisco Javier Escobar Parra, a 21-year-old Business Administration student bested 47 gorgeous men to win the most coveted title (Mr World 2013) and be hailed as the most desirable man in the world.  MR WORLD AUSTRALIA 2014/2015 COULD BE YOU! Mr World is run by the prestigious Miss World Organisation. The winner of Mr World Australia will represent our nation at the Mr World 2014 finals in England this June. Mr World Australia represents a young man that is fit, intelligent, and driven to be a role model - using his attributes and celebrity to make a difference.Mr World Australia holds his title for 2 years and will work alongside Miss World Australia throughout his reign. Do you have what it takes to be Mr World? Join Melbourne's high profile guest judges and Melbourne's leading Celebrity Media Publicist and Social Blogger, Cassidy Poon from JC Indahaus. Mr World National Finals Event 2014 will be held on Sunday 25th May at 6.30pm with red carpet arrival at Oaks on Collins, Melbourne. Tickets for the event can be purchased at www.missworldaustralia.com.au We are so proud and excited to hold our inaugural Mr World Australia search! come and see who will take home our first Mr World Australia title and go on to represent Australia at the international Mr World Final in England! AN EVENT NOT TO BE MISSED... Hosted by reigning Miss World Australia ERIN HOLLAND. Guest judged by Celebrity Apprentice star LAYLA SUBRITZKY, glamazon BRYNNE EDELSTEN, and X-Factor's JIORDAN TOLLI.Date: 25 May 2014Venue: Oaks Collins, MelbourneTime: 6:30pmTickets: $49 (inc. GST) MAGNIFICENT MISS BEAUTY PAGEANT PLUS MISS WORLD & MR WORLD OFFICIAL AFTER PARTY EVE BAR SOUTHBANK SUNDAYS. Magnificent Miss Beauty Pageant televised event held at eve this coming Sunday. 75 beautiful contestants. Doors open 9.00pm & Beauty pageant commences 9.30pm sharp. Judged by Rozalia Russian with other celebrity guest judges. Plus the official after party of Miss world & Mr world 2014. Click here for more details for Magnificent Miss Beauty Pageant 2014.  Click here to connect with Cassidy Poon, Melbourne's leading Media Publicist from JC Indahaus on LinkedIn. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | Australia's First Mr.World Wins With A Purpose! 2014-05-28T13:32:03Z australia-s-first-mr-world-wins-with-a-purpose Mr. Nick Kennett from Adelaide has been crowned Australia's inaugural Mr. World Australia by reigning Miss World Australia Erin Holland. A huge congratulations to Mr.Carlin Sterritt from Sydney & Mr. Chris Nayna from Melbourne who placed second and third place. Mr. Nick Kennett, Australia's First Mr World holds his title for 2 years and will work alongside Miss World Australia throughout his reign. Mr World National Finals Event 2014 were held on Sunday 25th May at 6.30pm with red carpet arrival at Oaks on Collins, Melbourne. The Mr. World finalists for 2014 are judged on physical attractiveness, self-confidence, and personality. Mr World Australia is run by the prestigious Miss World Organisation. The winner of Mr World Australia will represent our nation at the Mr World 2014 finals in England this June. Mr World Australia represents a young man that is fit, intelligent, and driven to be a role model - using his attributes and celebrity to make a difference. "Photo below with Mr. World Australia, Mr. Nick Kennett (Middle) with Mr.Carlin Sterritt (Left-2nd Runner Up) & Mr. Chris Nayna (Right-3rd Runner Up)." Mr. World and Mr. International competitions began in the 1990s and have become televised events in some regions. The Mr. World male pageant judges men on leadership skills, intelligence, and physical fitness. It includes a modeling segment where grooming and poise are measured. The winner of this male pageant typically travels the world attending charity events as a spokesman. He might also win a modeling contract. Hosted by reigning Miss World Australia Erin Holland and joined by Celebrity Apprentice Star and former Big Brother Layla Subritzky, Melbourne Socialite and Celebrity Reality Star Brynne Edelsten, Song Diva X-Factor's Jiordan Tolli with Celebrity Media Publicist and Entertainment Blogger, Cassidy Poon and Johnny Saluni from JC Indahaus Media. Miss World Australia is a registered fundraising organisation - raising money for charities and mirroring the role and spirit of Miss World at a national level. Each year Miss World Australia entrants and finalists raise money for either chosen charities or projects supported through donations to the Beauty with a Purpose international charity. Miss World Australia works closely with the following charities and projects: Beauty with a Purpose Charity - www.beautywithapurpose.com Variety, the Children's Charity - www.variety.org.au Children First Foundation - www.childrenfirstfoundation.org.au Indigenous Outreach Program We would also like to take the opportunity to congratulate the gorgeous 12 National Finalists ‪representing Victoria for the Miss World Australia 2014 hosted by former Miss World Australia Erin Holland. The National Finals will be held at Cypress Lakes Resort by Oaks Hotels & Resorts in New South Wales’ picturesque Hunter Valley in July! Click here to connect with Cassidy Poon, Melbourne's leading Media Publicist from JC Indahaus on LinkedIn. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | Raise Your Cup for the Australia’s Biggest Morning Tea 2014. Together We'll Beat Cancer. 2014-05-22T08:33:37Z raise-your-cup-for-the-australia-s-biggest-morning-tea-2014-together-we-ll-beat-cancer TV Personality-Celebrity-Actress, Brynne Edelsten, Melbourne Songstress-Soul-Diva, Sarah Capodicasa & Melbourne Socialite-Celebrity Media Publicist for JC Indahaus, Cassidy Poon recently attended a charity event leading up to the Australia’s Biggest Morning Tea 2014 that starts from today! This is an opportunity for everybody to come together, share a cuppa and some delicious food, whilst helping those affected by cancer. Australia’s Biggest Morning Tea is an opportunity for friends, family or workmates to come together, share a cuppa and some delicious food, whilst helping those affected by cancer. While the official date for the next Australia’s Biggest Morning Tea is on Thursday 22nd May, events can be held any time during May or June. How will your donation help? Every dollar we raise contributes to vital cancer research and clinical trials, support services for patients, their families and carers, and information and public education campaigns. Cancer Council Australia is registered as an Income Tax Exempt Charity: Charitable Fundraising Number CFN/22859. All donations over $2 are tax deductible. $25 can go towards resources to help GPs and health professionals advise their patients about cancer prevention, screening and diagnosis. $50 can help the Cancer Council Helpline (13 11 20) provide free and confidential information and support on all aspects of cancer. $100 can go towards helping a childcare centre or primary school join the National SunSmart Schools Program. $250 can go towards paying an overdue bill for a family who hasn’t been able to work. $500 can help fund ground-breaking research into new and better ways to prevent, diagnose and treat cancer. Get your workplace involved in 2014. There are a variety of ways you can get involved and make a difference. As Australia’s Biggest Morning Tea’s official date takes place on Thursday 22nd May, we realise many of our hopeful fundraising hosts will be at work. So, why not host an event in your office? It’s a great way for everyone to come together, enjoy some tasty morning tea, share a few activities, and raise money for a fantastic cause. Where do you start? Here are a few tips: 1. Talk to your boss. Make sure management are behind the Morning Tea, and are happy for you to promote it. Encourage them to promote it too! Talk to them about suitable dates and locations to hold your tea. 2. Prizes and donations Ask management about the possibility of your workplace donating prizes to the event. It could be anything from company merchandise, to a paid day off work! 3. Get your teams organised Are there other people in your company who want to hold a Biggest Morning Tea, within the same state? Why not register your workplace and see which team raises the most for cancer research, prevention and support services - Register as a team: designate a morning tea host to be the team captain - Join an existing team: get individual hosts within the same state to join your team - Register as an individual: you can also fundraise as an individual and invite your work colleagues along to your tea Simply select your state to register your workplace today: ACT NSW NT QLD SA TAS VIC WA 4. Set up an Online Fundraising Page Use your fundraising page to promote all the details of your event - so people can find out about it quickly and easily. Using your fundraising page > 5. Promote your event Make sure that you include your event on your company’s intranet. Send an email as a calendar invite - so it’s automatically added to your colleagues’ diaries. You can also send HTML emails and LinkedIn messages out via your fundraising page. Resources and downloads > 6. Get Fundraising Get people to donate to your fundraising page by emailing your unique page link. We have lots of workplace fundraising tips and ideas to help you get your workplace involved, but here are a few ideas: Suggest an entry fee for the event Host a raffle or auction with the prizes donated by the organisation or staff If your company supports workplace giving, why not allow an online, one-off payroll donation to support the event. Talk to your boss about getting this organised and whether or not it’s possible. Download a dollar matching letter template. Get your friends, families or work colleagues together and Host a tea > We want Australia’s Biggest Morning Tea 2014 to be bigger and better than ever so this year we have made fundraising even more exciting by introducing the opportunity to create or join a team as well as registering as an individual! The fundraising event is about getting people together, sharing a cuppa and helping those affected by cancer. So what better way to do this than allowing for workplace’s or groups to get involved, collectively fundraise and get a bit of friendly competition happening. Cancer Council Australia is registered as an Income Tax Exempt Charity: Charitable Fundraising Number CFN/22859. All donations over $2 are tax deductible. JC Indahaus is a proud Digital Supporter of Australia’s Biggest Morning Tea 2014. Click To follow JC Indahaus, Melbourne's leading Media Publicist - Cassidy Poon's Twitter #NewsWireChannel CLICK HERE. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | Join AMI to hear from female Marketing leaders. 2014-05-15T07:08:33Z join-ami-to-hear-from-female-marketing-leaders Join us to hear from female Marketing leaders who have stepped up and leant in. Together they will share their experience and knowledge about gender diversity in the workplace and what we can do to improve the landscape for women to develop careers and achieve leadership positions. We will underpin these reflections by sharing the results of a recent body of research conducted by the Communications Council on gender diversity. Tara Lordsmith, Founder, Lordsmith & Co and previously General Manager Simplot Australia, Dorothy Hisgrove, General Manager, People, Customer and Community AFL and Founder and Creative Director of Venus, Bec Brideson, will all share their personal experiences and insights into how they have, and how you can, challenge the statistics and become leaders in marketing. Lean in for a great ride. About the speakers: Dorothy Hisgrove, General Manager, Customer, Community & People, AFL Dorothy has a Bachelor of Business with Distinction from RMIT University and a Post Graduate Diploma in Marketing from RMIT University. From 2010 to 2013 she was General Manager Culture & Communications at Australia Post and from 2004 to 2010 was General Manager People Engagement and Change at the National Australia Bank. From 2003-2204 was Head of Communications and Sustainability AXA Asia Pacific and from 1992-2003 held Senior Marketing and Public Affairs roles at BHP Billiton. In July 2013 Dorothy joined the AFL as General Manager People, Customer and Community with responsibility for Human Resources; Brand and Marketing, Fan Engagement, Community Development and Diversity. Tara Lordsmith, Founder, Lordsmith & CoAfter 20 years of corporate experience with the big ones, Simplot Australia and Cadbury Schweppes it was time for Tara to make her own mark with Lordsmith & Co, a creative business specifically designed to assist FMCG clients and their suppliers grow and prosper. Contributing her skills and experience as an Australian Marketing Institute Board Member, Tara strongly believes marketing is the corner stone to achieving business success. Tara is a Graduate of AICD, holds a Graduate Diploma in Management and a Bachelor of Business in Marketing. Bec Brideson, Founder, Executive Creative Director, Venus In the late 90’s Bec became one of the worlds youngest Creative Directors to join the 3% of other females in creative leadership positions. In her first 12 months in the role, she launched Virgin Blue, a couple of cars, telcos, pharma products and a train company. Exhausted, she took a few months to think about what her 30’s might look like. Having seen firsthand the need to create greater connections with female audiences, she launched her own communications agency, Venus, in 2004. Today Venus has 25 staff and works in categories such as finance, FMCG, fempro and education. Over the last 10 years Bec has learned a lot about running her own agency, the gender debate, and balancing career, children and family. EVENT DETAILSDate:29 May, 2014 Timing:7:15am - 9:00am Venue:The Windsor Melbourne111 Spring StreetMelbourne Cost:Member: $75.00 CPM Member: $65.00 Student Member: $65.00 AMI Non-member: $95.00Table of 10: $750.00 (email events@ami.org.au)(GST Inc.) BOOK YOUR SEAT ONLINE NOW!or DOWNLOAD REGISTRATION FORM CERTIFIED PRACTISING MARKETER This event qualifies for 1.5 hours of professional development under the Australian Marketing Institute CPM Program.  2014 Professional Development Program - Victoria Take advantage of a flexible, targeted program that will enhance your capacity to deliver value through your marketing activities. Below are the upcoming workshops to be held in Victoria. For a full list of workshops, look at the Foundation and Advanced Workshop Brochure.Business and Public Relations Writing - 28-29 MaySocial Media Applications - 29-30 MaySegmentation for Competitive Advantage - 12 JuneResearch, Insight and Action - 13 JuneThe Australian Marketing Institute conducts a wide range of marketing workshops, conferences and events to ensure marketers have the resources they need to fuel their abilities and unlock potential creating value now and leading their organisations into the future.• Workshops • Events • AMI Membership • Become a Certified Practising Marketer Tel: 1300 737 445Fax: 1300 131 468Email: events@ami.org.auWebsite: www.ami.org.auAustralian Marketing InstituteGPO Box 5295Sydney NSW 2001Victoria State Council 2013/14 - AMI VICTORIAN COUNCILLOR PROFILESPresident: Christine Walker AMAMI CPM Councillors: Roger Powell FAMI CPM (also State Director to the National Board) | Damian Anderson AMAMI CPM | Anthea Cherednichenko AFAMI CPM | Geoffrey Bowll AFAMI CPM | Robynne Berg AFAMI CPM | Cassidy Poon AFAMI CPM | Sebastian Halse AMAMI | Sahil Bhasin FAMI CPM | Lynda Cavalera AMAMI CPM |Jennifer Trethewey FAMI CPM | Jenny Beckman-Wong FAMI CPMEmail: vic@ami.org.au Membership inquiries: 1300 737 445 or membership@ami.org.au This event media release is submitted on behalf of the Australian Marketing Institute by Cassidy Poon - Head of Digital & Social Media for LogicalTech and a member of the AMI Victorian Councillor. | Technology Publicist | ROI Expert | SEO Expert | PPC Expert | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Trainer | LinkedIn Expert | LinkedIn Marketer | Google Marketer | Google Expert | Facebook Marketer | Facebook Expert | Cultural Intelligence | Fashion Blogger | Celebrity Publicist | Technology Media Spokesperson | Digital Media Spokesperson | Social Media Manager | Online Marketing Expert | Social Media Blogger | Digital Marketing Consultant | LinkedIn Expert | How MTC Australia Keeps Their Client Data Secure and Saves $200,000? 2014-04-30T08:30:10Z how-mtc-australia-keeps-their-client-data-secure-and-saves-200-000 MTC Australia is a not-for-profit organisation that has been helping people to gain employment, skills training and work experience for over 20 years. Focused on empowering and encouraging disadvantaged Australians, MTC Australia assists more than 35,000 people every year through its training courses, employment services, youth programs and community initiatives. MTC Australia delivers federally funded programs such as Job Services Australia, Youth Connections and the Skills for Education and Employment program. Although they are a not-for-profit organisation, MTC Australia generates an annual surplus which funds community programs such as MTC Australia's independent high school, Warakirri College, which gives disadvantaged young people a second chance at completing their Year 10-12 qualifications. The IT environment MTC Australia is headquartered in New South Wales. It employs over 500 staff in 30 offices across Sydney, Melbourne and Adelaide. The organisation maintains data centres in Melbourne and Sydney. The voice and data network supports business critical information systems, many of which are delivered as hybrid cloud offerings including finance, ERP, payroll and human resources solutions, Microsoft Lync, Microsoft Office 365. Approximately 1,500 devices rely on the network, along with numerous staff-owned mobile devices such as iPads and smart phones, which are also connected. Within the coming months, MTC Australia will complete the introduction of hundreds of new Google Chromebooks. "It's essential we keep good account of confidential information and protect all data. It's really important for us to have a strong security product in place. MTC Australia may not be a bank, but our requirements for security are just as stringent and demanding."Branko Ceran, Chief Information Officer, MTC Australia A change in technology calls for new security In 2013 MTC Australia conducted a comprehensive IT review resulting in the decision to consolidate much of its infrastructure. A "cloud first" policy was adopted, giving preference to "cloud friendly" IT vendors. New applications were introduced which meant it was now time to perform a comprehensive review of network security. Security is especially critical for MTC Australia as Chief Information Officer, Branko Ceran, explains. "Our federal government-funded programs must be tightly managed. It's essential we keep good account of confidential information and protect all data. It's really important for us to have a strong security product in place. MTC Australia may not be a bank, but our requirements for security are just as stringent and demanding." The first solution considered by Ceran was not an ideal fit. "We initially had in mind a different solution but when we looked more closely it presented some challenges. We needed several different devices and security subscriptions to meet all our requirements and when it all added up, the offer was very expensive given the limited functionality and it would have taken two additional months to deploy. This was too long for comfort." MTC Australia was due to change software systems and its telecommunications carrier within the space of a month. To avoid any potential security risk or exposure, everyone agreed it was essential the security solution be deployed as rapidly as possible. Ceran decided instead to deploy dual WatchGuard XTM850 next-generation firewalls containing a full suite of unified threat management tools in a high availability configuration. For email and content security and data loss prevention, he selected dual enterprise-class WatchGuard XCS770R email security appliances in a high availability cluster. "The scalability of the appliances was a big driver for choosing WatchGuard. We needed a solution that would be scalable throughout Australia at an efficient and economic level," Ceran notes. Another factor was functionality. "WatchGuard combines a lot of different services in the one platform. Compared to the alternatives, WatchGuard could grow with us, it included a full suite of security functionality and it offered the biggest value for our dollars," he adds. Aspects of particular interest included the depth of integration with Office 365 and the ability to operate within a heterogeneous environment involving multiple operating systems and devices. "WatchGuard gave us the opportunity to cover all potential exposure through a single product," Ceran asserts. Integrating 7 layers of security into a single device meant MTC Australia was able to save on the cost of individual services. It was important to MTC Australia that the quality of each security layer was not compromised. "WatchGuard partners with the best in the industry which was very important to us. Their antivirus, IPS and web filtering technology is the best in the market because they don't try to do it all by themselves. For an organisation like ours, this is very reassuring. "Many cloud-based offerings include a basic security offering but it was important for MTC Australia to keep control of this aspect. The use of Cloud based systems has changed the way our organisation operates but it is very important that we maintain ownership of our presence online. WatchGuard allows us to consume cloud services and still manage our own identity locally." 80% reduction in network and management The new firewall and appliances have met all of MTC Australia's requirements and more. The organisation's network, systems and data remain secure, yet there has been an 80 per cent reduction in the time required for network and security management. Ceran attributes this to the reliability and ease of management of the new solution. "It's a significant change that means IT gets to spend more time on value-add activity," he says. There has also been one unexpected benefit – the cost savings associated with such a speedy deployment. "If we hadn't gone down the fast timetable with WatchGuard it would have taken months to deploy the alternative and we would have had to delay going live with our new software. We wouldn't have realised the benefits of the new network or the new applications so quickly." Overall, he estimates that by deploying WatchGuard instead of a competing product, MTC Australia saved approximately $200,000. Ceran's approach to security has ensured that MTC Australia has an enterprise-strength solution for the business with plenty of scope for physical network and user expansion. It has also given the IT team the reassurance of additional security functionality that's ready to be switched on whenever the company needs it. This post was written & shared to LogicalTech's Head of Digital & Social Media, Cassidy Poon by WatchGuard Technologies Australia & New Zealand. Click on the banner below to follow LogicalTech's Twitter Page. Limited spots left! Register now for our upcoming Network Security Seminar by clicking on the banner below for a FREE Breakfast at Sheraton Hotel Melbbourne from 8am tomorrow morning! For more information about WatchGuard’s industry leading security appliances, please contact LogicalTech on 1300 858 117 or send us your inquiry to sales@logicaltech.com.au LogicalTech confirms that all contact information provided will be treated confidentially and will only be used to contact you regarding this inquiry only.