The PRWIRE Press Releases https:// 2020-07-22T05:00:18Z ECAL Appoints Alex Peebles as Chief Revenue Officer 2020-07-22T05:00:18Z ecal-appoints-alex-peebles-as-chief-revenue-officer Melbourne, Australia / Singapore: ECAL, the leading provider of smart calendar communications and marketing, has announced the appointment of Alex Peebles as its Chief Revenue Officer. Based at ECAL’s new Singapore office, Peebles is a key pillar in the company’s global expansion strategy.   Before joining ECAL, Peebles was SVP Southeast Asia at sports streaming service DAZN, and prior to this held various senior executive roles at Perform Group in Australia and the UK, including Managing Director of the Perform NFL Partnership.   “At this time of unprecedented change and unpredictability, the power of ECAL’s smart, dynamic communications solution for events-based content is proving to be critically valuable - in sports, entertainment, media and beyond,” says ECAL CEO, Patrick Barrett. “It has also fast-tracked growth in relatively fresh areas such as streaming, conferencing and payments. So we are thrilled to have someone of Alex’s experience and talent join us, to support our global expansion.”   At ECAL, Peebles will be responsible for all revenue generating operations, with a focus on scoring transformative strategic partnerships, growing enterprise licensing, and productising ECAL’s data and insights business.   “ECAL is already a fantastic business and I'm delighted to come on board” says Peebles. “There is now a significant opportunity to both develop the solutions we offer and develop the breadth of our partner set. Further announcements will soon follow!”   Peebles has a proven track record of new product and territory growth, together with a strong commercial acumen, invaluable industry experience and a welcome, partner-based approach to business relations.   Peebles joins ECAL following recent announcements of strategic partnerships with SportsTG (Stack Sports) and fast-growing payments orchestration platform PayDock. The opening of the Singapore office further highlights the company’s global ambitions.    ECAL is a world-leading calendar communications, marketing and data platform, used by 300+ major brands globally across sports, entertainment, media, ticketing and payments. Headquartered in Melbourne, with a presence in London, Los Angeles, Manila, Delhi and Singapore, ECAL’s smart ‘sync to calendar’ technology enables rich, dynamic, event-based communications straight to calendar, for better business outcomes. PayDock Announces Partnership with ECAL to Bring Consumer Payments In-Calendar 2020-06-11T00:53:23Z paydock-announces-partnership-with-ecal-to-bring-consumer-payments-in-calendar London, UK / Melbourne, Australia: Payments orchestration platform PayDock has announced a multi-year exclusive agreement with ECAL, a leading calendar communications platform to offer seamless calendar-driven payment solutions. Currently relied on by 3m+ monthly active users, ECAL is a preferred pipeline for time-sensitive, actionable communications between brands and consumers. PayDock’s capabilities as a mature payments orchestration platform provide a strong foundation for ECAL’s payments roll-out during 2020. Patrick Barrett Founder and CEO at ECAL “Today, the calendar sits squarely at the forefront of the merchant-consumer relationship. Our success in driving consumer action and response from right-time communications will be elevated via seamless in-calendar payment capabilities. ECAL Pay powered by PayDock will offer consumers a simple, direct and timely way to pay bills, support charities or buy tickets to their favourite events instantly, and without leaving their preferred personal time-management platform. Merchants similarly benefit from improved cashflow, reduced costs and greater transparency within their customer relationships.” Rob Lincolne Founder and CEO at PayDock “Our mission at PayDock has always been to stand behind businesses that transform the merchant-consumer relationship. ECAL is at the forefront of value-added brand engagement. We are highly excited along with Pat and the team at ECAL to assist merchants in the dramatic enhancement of customer experiences through the provision of timely, actionable and efficient payment capabilities. Offering ECAL capabilities as part of the PayDock services ecosystem ‘out of the box’ will enhance the value our payment service providers, merchants and consumers receive from each other.” PayDock is a payments orchestration platform serving an international merchant base and over 30 payment service providers globally. PayDock makes it easy for businesses to rapidly harmonise and deploy payment ecosystems for increased value.   ECAL is a world-leading calendar communications and marketing platform, used by hundreds of major brands globally in sports, ticketing, media and now payments. ECAL’s ‘sync to calendar’ technology enables smart, dynamic, event-based communications straight to calendar, for better business outcomes. Clients include Premier League, NBA, LaLiga, Formula E, AFL, NRL, MYOB, and Ticketek to name a few. STACK SPORTS (SPORTSTG) PARTNER WITH ECAL 2020-04-29T22:51:01Z stack-sports-sportstg-partner-with-ecal Stack Sports (SportsTG), the leading provider of digital solutions to national, state, grassroots and professional sporting organisations across Australia, New Zealand and the United Kingdom has today announced an exciting partnership with ECAL, the leading calendar communications and marketing software business. ECAL’s dynamic ‘sync to calendar’ functionality will deliver the latest sports fixture information, straight to the personal digital calendar of users, to keep them up-to-date and connected. This solution will become a standard feature on the Stack Sports competition management platform. Anthony Richardson, Director of Digital for Stack Sports), said: “ECAL’s offering compliments the existing features of our products and solutions. Stack Sports continues to evolve our business and product set and we are excited to have partnered with ECAL whose offering will now benefit Stacks customers.” Patrick Barrett, CEO/Founder of ECAL said: “We are thrilled to partner with Stack Sports, and bring ECAL’s smart calendar technology to the lives of its extensive user community. During these unprecedented times, as competitions begin to reschedule fixtures, accurate and dynamic communications will play an important role in successful competition management. The Stack user community, with the help of ECAL, will be well placed to know exactly what’s on, when and where, so they can better manage life.” Stack Sports have been providing high quality technology solutions in the Australian market since 2001 along with working in other key markets including the United Kingdom and New Zealand. Stack partners with a large number of National Sporting Organisations including the AFL, Basketball Australia, Touch Football Australia, Hockey Australia, Basketball New Zealand, New Zealand Rugby League, Rugby Football League, and Basketball England. The technology Stack Sports provides assists in administering everything from national programme registrations to school holiday programs, week to week competitions to digital website solutions, and club sales and revenue-generating eCommerce platforms. Stack Sports will continue to partner with sporting organisations and other bodies to be the leading provider of sports digital ecosystems across the world.   ECAL is a world-leading calendar communications and marketing software business. It’s smart, dynamic ‘Sync to Calendar’ technology is used by 300+ major sports, ticketing, media organisations incl. Premier League, NBA, ICC, LaLiga, Formula E, AFL, NRL, Ticketek, Fox Sports and others, servicing 8M+ users. With over 70% of adults relying on their digital calendar to manage life, effective calendar communications are an essential weapon in the marketing toolkit for events-based business. ECAL Appoints Shak Tiwari as CTO 2019-04-29T08:22:11Z ecal-appoints-new-cto ECAL is thrilled to announce the appointment of Shataksh (Shak) Tiwari as its new Chief Technology Officer, based at the company’s Melbourne HQ office. Mr. Tiwari was most recently Co-Founder and CTO at PulseID, a large-scale mobile communications platform for the financial industry in the APAC region, and prior to that was CTO at Proximiti, a location-based mobile technology that understands consumer behaviour and performs targeted interactions. Prior, he held multiple technology roles at ANZ, one of the ‘big four’ banks in Australia. ECAL CEO, Patrick Barrett says: “Shak is a highly experienced technologist, with a track-record for delivering smart, scalable, cloud-based SaaS platforms with big-data, security and innovation at the fore.” “Shak will spearhead the next evolution of the ECAL platform, and ‘CalendarAI’ project, that will deliver optimised communications to calendar, smarter marketing capabilities, and data insights for our enterprise client network. This is exciting times for our company, and reinforces our commitment to push the boundaries in calendar communications and marketing, and deliver amazing outcomes for all our customers, and the millions who rely on our technology to make the most of their day.” Mr. Tiwari officially started with ECAL this month, and has wasted no time in laying the foundations for ECAL’s next-generation products! ECAL is a world-leading calendar communications, marketing and data company. It's platform delivers right-time messaging to the personal calendar of users, for big-name clients across sports, ticketing and payments. Ticketek partners with ECAL Calendar Marketing 2018-07-03T00:29:58Z ticketek-partners-with-ecal-calendar-marketing-2 TEG, Australasia’s leading Ticketing, Live Entertainment and Data Analytics company, is delighted to announce that the TEG-owned Ticketek has entered a partnership with ECAL, a global leader in calendar marketing and communications technology. The partnership sees Ticketek, Australasia’s leading ticketing and data-driven marketing company, integrate ECAL’s ‘Sync to Calendar’ technology across the breadth of the ticketing experience on its website and email communications. The integration will incorporate everything from event search and discovery, to waitlist and post-purchase scenarios. With just a couple of clicks, fans can easily add their favourite sports, teams, music and entertainment events directly into their personal calendar for free. Dynamic updates keep fans informed of important ticket on-sale dates, special ticket offers and other specific event details, with direct access to purchase; all from the convenience of their personal calendar. A recent online survey by ECAL reports that 70% of Australian adults rely on their digital calendar most to manage their life, with over 47% reliant on their mobile calendar. ECAL’s smart calendar marketing system enables events to bypass the inbox and sync directly to a calendar. TEG CEO Geoff Jones said the new ‘Sync to Calendar’ feature adds to the suite of innovation under the Ticketek Ignition™ program. “The ECAL platform will enable Ticketek to help our partners engage in exciting new ways, gather invaluable consumer insights, continually learn and refine the calendar communications service to optimise sales,” said Jones. “This represents a new media channel that is ideally suited to the sports and entertainment market, given that event dates, start times and venue details are the most relevant pieces on information when it comes to the show. Ticketek Ignition™ opens Ticketek’s internal network and systems to enable multiple ticket purchasing experiences across multiple platforms and partner systems.   “The new ‘Sync to Calendar’ feature is a wonderful initiative by our product and marketing teams, and reinforces our commitment to deliver the most personalised, connected and intelligent ticketing experience for today’s modern, mobile consumers,” said Jones. Ticketek’s network of partners across sports, venues and entertainment promoters would reap the benefits of enhanced fan engagement and digital marketing. ECAL Founder and CEO Patrick Barrett said: “ECAL is thrilled to partner with Australasia’s leading ticketing platform in Ticketek, to work hand-in-hand with TEG Analytics to uncover insights into purchase behaviour, and further develop our smart data and ‘decisioning’ platform.” “We are looking forward to delivering a highly beneficial service for entertainment fans, and more sales and support for sports, venues and promoters, with ECAL’s in-calendar marketing logic typically working at up to double the normal ‘purchase rate’.” About TicketekTicketek in Australia and New Zealand is the region’s number one ticketing agency, powered by advanced data-driven marketing and technology solutions. Ticketek has over 150 venue and sport partnerships, issues 28 million tickets per year, and by ticket sales volume Ticketek is in the top three ticketing companies in the world. Ticketek’s website has 26 million impressions monthly, and is a leader in mobile commerce with over 1.3 million app downloads. About ECAL ECAL was founded by technology entrepreneur Patrick Barrett in 2010, and is the world’s first purpose-built ‘calendar marketing’ platform that delivers ‘rich’ and dynamic communications to the personal calendars of users. ECAL services millions of users globally, and works with some of the world’s best known brands in sports, ticketing, media, conferences, banking, and payments. ECAL is an Australian based company headquartered in Melbourne. www.ecal.com About TEG TEG is Australasia’s leading Ticketing, Live Entertainment and Data Analytics company.  TEG includes Ticketek, TEG Live, TEG Dainty, TEG Analytics, TEG Rewards, Softix, Qudos Bank Arena, Eventopia, Life Like Touring, The Entertainment Store, The Brickman Experience and TEG Asia. www.t-e-g.com.au Over 70% of adults now rely on digital calendars most to manage their life schedule! 2018-05-16T20:06:43Z over-70-of-adults-are-now-using-digital-calendars-to-manage-their-daily-schedules Leading calendar communications platform, ECAL, has released results from its annual survey to find out what people rely on most to manage their daily schedule. One thousand (1000) people were surveyed and were randomly presented four options: “Mobile Calendar (Apple, Android etc.)”, “Desktop Calendar (Apple Calendar, Outlook etc.)”, “Paper (Diary, Journal, Planner etc.)”, and “Other (please specify)” with the ability to add a custom response. The survey targeted both males and females, aged between 18-64 years from all geographical locations across Australia in a representative sample, to hinder any bias. Overall, 70.2% rely on a digital calendar most to manage their life, with 46.7% of respondents (470) relying most on their mobile calendar, and 23.3% of respondents (234) relying on a desktop calendar. Paper calendars such as a diary, journal or planner are preferred by 28.3% of respondents (278), whilst other scheduling tools, representing just 1.8% of the response, include “brain”, “none”, "wife", “head”, and “memory”, to name just a few! The same survey was delivered in 2016, with very similar results! In 2016, it was found that 48.2% of respondents (489) relied most on their mobile calendar, 21.7% relied on their desktop calendar (221), and 26.9% on a paper version (263). Reliance on a digital calendar across the various age groups is relatively consistent, ranging from 70% to 75%, with the exception of 55-64 year-olds (62.8%). The age groups with the highest percentage using digital calendars is 35-44 years and 24-34 years, with a median average of 75% and 74% respectively. In Deloitte’s 2017 Mobile Consumer Survey, it was found that “smartphone penetration continues to rise, but it’s no longer all about the younger generations”. It is interesting to consider, that in both the 2016 and 2018 ECAL surveys, the age groups with the highest reliance on their mobile calendar are 35-44 year-olds followed by 25-34 year-olds. There are slight differences amongst genders too, with males (73%) relying on digital calendars more than females (67%). Whilst reliance on a mobile calendar is virtually the same across genders, 32.1% of females rely most on a paper diary, compared with just 24.6% of males. Conversely, males (25.2%) rely on their desktop calendar more than females (21.3%). ECAL’s own user statistics can reveal that the most popular mobile calendars used over the past 12 months are Apple (25.38% of all users), Google (25.11%) and Windows Live (4.52%). The most popular desktop calendar programs in use are Google (15.44% of all users), Apple (7.77%), Outlook (5.15%) and Windows Live (4.76%). According to Deloitte, “Australia remains one of the leading global adopters of the smartphone and 88% of Australians now own one”. This report also found that ‘calendar management’ is the third most popular activity on a smartphone, reinforcing the growing reliance on mobile technology in effectively managing your life schedule. Age Group % Relying on Digital Calendar % Relying on Paper Calendar 18-24 72.35% 24% 25-34 74% 25.9% 35-44 75.24% 24.8% 45-54 70.93% 29% 55-64 62.8% 36% Gender % Relying on Mobile Calendar % Relying on Desktop Calendar % Relying on Paper Calendar Male 47.7% 25.2% 24.6% Female 45.7% 21.3% 32.1% ECAL Launches Free Product with Branded Offers 2017-12-11T14:36:43Z ecal-launches-free-product-with-branded-offers Melbourne (Australia) – 12th December 2017 – Aussie-based tech company, ECAL (ecal.com), the world’s leading calendar marketing platform has launched another industry first, a free version product featuring ‘Branded Offers’.   Launched by leading AFL and A-League teams including Hawthorn FC, Geelong Cats, Gold Coast Suns and Adelaide United FC, ECAL’s free version ‘sync to calendar’ technology keeps fans up-to-date with the latest games and events, with access to amazing competitions and great offers from well-known brands.   How does it work? In partnership with Melbourne-based ‘ad tech’ company Opentop, ECAL has successfully integrated their ‘post-transaction advertising platform’ into the ‘success’ flow of the ECAL widget experience.   Following a successful ‘sync to calendar’ with ECAL, the user can now also enter an amazing free prize competition, managed by Opentop. The user can also access a series of ‘opt-in’ offers from leading brands in travel, retail, insurance, utilities and more.   Importantly, no offers or advertising of any sort is displayed anywhere else, especially not the calendar, a space ECAL holds sacred.   What competitions and what Branded Offers? High value competitions are run across the network. Currently, users have the chance to win $10,000 cash. Other competitions include the chance to win a trip to New York, a tropical holiday, or even a new car.   Branded Offers currently include 10% off at Peter Jackson, 10% off a holiday cruise from Royal Caribbean International, $20 hotel voucher from Travel Online, Ladbrokes betting bonus, plus discounts from Kogan and Foxtel. Opentop’s post-transaction advertising platform analyses the user’s demographic, location, time of day, plus millions of layers of behavioral data, to present the most relevant offers to each user.   Participation in any of the Branded Offers is completely voluntary and not a condition of entry for the free prize competition.   Why a free version? ECAL Founder & CEO, Patrick Barrett explains: “We are responding to a segment of the business market that want to deploy our ‘sync to calendar’ technology for free, and are happy to forgo access to certain features and customer data that the paid enterprise product provides.”   “The challenge for us as a business was to develop a free product that was viable, whilst protecting the intimacy and security of our end-users’ personal calendar, which for us is an entirely sacred space.”   “The teams at ECAL and Opentop collaborated to develop an awesome product that doesn’t impact on the core ‘sync to calendar’ experience, and returns the revenue we need for it to be viable.”   The future for ECAL’s Branded Offers looks bright. As Mr. Barrett explains, “With a successful licence-based model already in play, and now an alternative free model, we can be ultimately more flexible for clients that want to use ECAL. For clients with significant audience networks, we can also work in close partnership with them to provide new revenue sharing opportunities, which is a major business advantage.”   Aaron Woolfe, CEO of Opentop added “this partnership is fantastic for all involved – the customers get fantastic offers from the world’s leading brands, the calendar partner gets access to the fantastic ECAL platform at no cost, and the advertisers generate some incredible consumer engagement with their brand! Everyone wins!”   About ECAL ECAL, founded by technology entrepreneur Patrick Barrett in 2010, is the world’s first purpose-built calendar marketing platform delivering ‘rich’ communications to the personal calendars of users.    ECAL’s ‘sync to calendar’ technology is used by hundreds of major brands globally, across sports, ticketing, media, banking and payments.   ECAL is an important communications, marketing and data feature for the likes of AFL, Cricket Australia, NBL, NRL, Fox Sports, The Australian Ballet National Australia Bank, Optus (Australia), Premier League, Arsenal FC, Tottenham FC (UK), Barclaycard, Paciolan, Major League Soccer, NFL / NBA / NHL teams, College and Olympic sports (US).   ECAL is globally headquartered in Melbourne with US headquarters in Los Angeles.  Football's Premier League Picks Aussie Tech ECAL Digital Calendar Marketing Tool 2016-07-19T19:07:50Z football-s-premier-league-picks-aussie-tech-ecal-digital-calendar-marketing-tool Melbourne (Australia) - July 20, 2016 – ECAL (ecal.com), the world’s first calendar-based marketing technology for consumer interaction, engagement and sales, has been selected by Premier League, the most-watched soccer league in the world, to engage its global fan base and facilitate “tune-in.” Promoted as the “Premier League Digital Calendar,” the feature allows fans to select their favorite team schedules and receive ‘rich’ and up-to-date game entries in their personal digital calendar – on mobile or desktop. With a call to fans to “Experience it Live,” game entries are customized to feature regional TV broadcast details specific to your location, the official match hashtag, and direct access to the live Match Centre and Tickets. Rich with latest technology advancements, this ECAL implementation features AA Accessibility compliance, under/over age 13 compliance, and smart data syncing to enrich CRM. Additionally, there are displays in 14 languages, including Chinese, Japanese, Korean, Thai, French, German, Spanish and Portuguese, which allow Premier League to better serve its growing global fan base. Integrated onto the new Premier League website and promoted via social channels and news releases, the Premier League Digital Calendar will also be integrated into the League’s official mobile apps. Premier League joins ECAL’s roster of 300-plus global sports and entertainment customers, including Live Nation Ticketmaster, Major League Soccer (MLS), NFL teams (New England Patriots, Washington Redskins), NBA teams (Boston Celtics, Indiana Pacers), Olympic Sports, College Sports (US), The FA, Tottenham Hotspur (UK), AFL teams, NRL teams, Cricket Australia, Football Australia and National Basketball League (AUS). “ECAL’s calendar marketing partnership with Premier League will give football fans worldwide the ability to connect and interact with games at precisely the right time straight from their calendar, so they never miss a moment, ” said Patrick Barrett, Founder & CEO of ECAL. “Fans will benefit from seamless access to the live Match Centre, to follow socially via Twitter and even to get to the game with a direct link to tickets. Premier League can now communicate their schedules better in order to engage fans across the globe, to know and understand their audience, to more deeply engage fans, and drive new revenues.” For fans, the Premier League Digital Calendar by ECAL is free to use and available now at: http://www.premierleague.com/fixtures. Premier League’s mobile apps will be updated to include the feature prior to the start of the new season in August 2016. The Premier League is the most-watched football league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people. ECAL delivers an information-rich marketing and communications platform with in-depth customer data that is retained exclusively by the client. Highly scalable and customizable by clients, the ECAL “Add to Calendar” features can be deployed across all digital channels, including web, mobile, apps, social and email.  The ECAL dynamic calendar marketing platform is the world’s first purpose-developed marketing system of its type offering marketers a powerful new communications tool to add to their marketing mix, with strong focus on data, insights and CRM. About ECALECAL, founded by technology entrepreneur Patrick Barrett in 2010, is the world’s first purpose-built calendar marketing platform delivering ‘rich’ communications to the personal calendars of users.  It has been adopted by over 300 major brands, including Live Nation Ticketmaster, NFL and NBA teams, MLS, College sports, plus leaders in broadcast media, education, retail, conferences and banking industries.   ECAL is globally headquartered in Melbourne with US headquarters in New York; company advisors include:  Chris Bernard (US) of Microsoft; David Riemer (US), formerly of Yahoo and J. Walter Thompson; and Simon Raik-Allen, current Chief Technology Officer at MYOB.  Directors include Larry Kestelman, founder of Dodo Internet; Matt McCann, former CEO at CompareTheMarket (former Director/CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers); and Ilya Frolov (Founding Partner at Oxygen Ventures).  Footy is back! Official AFL Team Fixtures and Events Made Easy! 2016-03-24T00:53:45Z footy-is-back-official-afl-team-fixtures-and-events-made-easy Media Release - Thursday 23rd March 2016 - ECAL Footy is back! The 2016 Footy season is upon us - don't miss a moment of the action.  ECAL and your favourite AFL footy team are making it easier than ever to keep up-to-date with games, events, training sessions and even player birthdays! You can sync these straight to your personal calendar - for free!  If you’re online, simply click here https://bit.ly/1RZsJwR or you can SMS “Footy” to 0457 222 000 to add your favourite team straight to your mobile.  Heading to the Track? Official #AusGP Schedule Made Easy! 2016-03-17T18:00:11Z heading-to-the-track-official-ausgp-schedule-made-easy Media Release - Friday 18th March 2016 - ECAL Heading to the track for the #AusGP? Well, you’re going to need to know what’s on at the track, or exactly when the jets zoom by! This year, ECAL and the Australian Grand Prix Corporation are making it easier than ever, to sync the Official Track and Event Schedules straight into your calendar – a totally free service. If you’re online, simply click here http://ql.e-c.al/Add_AusGP or you can SMS “#AusGP” to 0457 222 000 to choose your favourite schedules, and sync to your mobile. Don’t miss a moment. ECAL Integrates with oOh! Media's Digital Advertising Screens 2016-01-04T21:51:04Z ecal-integrates-with-ooh-media-s-digital-advertising-screens ECAL, the world's leading calendar marketing platform, and oOh! Media, Australia's biggest and most innovative advertising media group, have teamed together to develop an exciting new digital marketing feature for retail brands. By integrating ECAL's 'sync to calendar' technology into oOh! Media's large format digital touch screens, brands can now engage consumers better, by offering valuable content that's delivered straight from the advertising unit and into their mobile calendar! In a two-week test campaign at Emporium shopping centre in Melbourne, with the support of Cricket Australia, shoppers could interact with high impact screens to easily 'sync' the 'Big Bash' season schedule  - of the Melbourne Stars or the Melbourne Renegades - directly into their smartphone. This creates an engaging experience for consumers, delivers highly valuable content, and creates a powerful new communications channel for brands. The match schedule appears dynamically in the users' personal calendar, with handy alerts, game details (such as TV broadcast info and special offers), and with links directly to 'Buy Tickets', 'Latest Video', social media and more. As an added incentive, the campaign offered a free family membership to the Stars and the Renegades.  The opportunity for brands is compelling. The ECAL technology allows them to communicate dynamically with their fans ongoing, to deliver updates, new events and new communications to suit their profile - directly into their calendar, completely bypassing the email inbox. It's also a terrific data acquisition tool, so brands can better know and understand their consumers. ECAL integrated digital advertising is an exciting innovation for brands, and is limited only by the imagination. 'Touch here" for fitness training schedules (gyms), weekly recipes (lifestyle magazines), deals of the week (travel sites), show times (festivals), TV shows (media networks) are just some of the ideas being discussed at ECAL HQ. With the ability to easily extend these interactive campaigns online, via mobile, apps and social media, watch this space! For sales information, please contact the team at ECAL via email sales@ecal.com, or contact your oOh! Media account representative. Australian Grand Prix Most Popular Sports Schedule Download 2015-04-20T22:26:03Z australian-grand-prix-most-popular-sports-schedule-download The ECAL Sports Fan Analytics Report reveals the most popular digital sports schedule download globally in March was the Australian Formula One Grand Prix, followed by Major League Soccer (MLS) club Seattle Sounders, with the MLS master schedule coming in third. March was the first time ECAL, the world’s first right-time communications platform company, has released the ECAL Sports Fan Analytics Report, which analyses communication via personal digital calendars as indicators of fan engagement. ECAL works with pro and amateur teams to deliver a direct line of communication between fans and their favorite teams via their personal digital calendar.  Super Bowl Champions the New England Patriots, the Chicago Bears, Washington Redskins, USA Volleyball, The Boston Celtics, Duke and UConn Athletics, the LPGA and over 28 international soccer teams all use ECAL for a direct in-calendar link to their fans.  Fans choose what information they would like to receive from their favorite teams, including match schedules, events, team and athlete appearances, gear sales and other information.  Over 600,000 fans worldwide use the ECAL dynamic calendar service to interact with their favorite sports teams.  According to the ECAL Sports Fan Analytics Report , when it comes to in-calendar communication 73 per cent of sports fans sampled preferred to connect to their favourite teams via desktop computers, 26 per cent via mobile devices, while the rest connected either via Facebook or other methods. Of the fans who connected via mobile devices, iPhone remained the most popular platform with 49 per cent of users followed by Android with 46 per cent; just  3.7% of fans connected via Windows phones and 0.7 per cent, Blackberry. The report reveals fan engagement varies by sport; additional findings included: ●      According to demographic data, men are more interested in connecting to their favorite sports teams via their personal calendars - 68 per cent of US soccer fans and 77 per cent of NFL fans are male. ●      While sports fans in general preferred iPhone over Android, 17 per cent of NFL fans synced their favorite team’s schedules to Android compared to 12 per cent who connected via iPhone. ●      iPhone and Android devices were equally as popular among soccer fans. ●      With soccer fans: 70 per cent connected via desktop calendars, 28 per cent via mobile devices, 2 per cent via Facebook. ●      With NFL fans: 67 per cent connected via desktop calendars, 30 per cent to mobile devices, 3 per cent  to Facebook. ●      With college sports fans: 73.5 per cent connected via desktop calendars, 25% via mobile devices, 2% via Facebook. ECAL Founder and CEO, Patrick Barrett, says the ECAL platform provides valuable insight into how sports fans prefer to receive events-based communications, what calendar programs they use, who they are, and how they behave within the calendar space. “We see very high levels of engagement from the calendar space (via click-throughs) for generally high-value items such as buying tickets. We also expect to see the continued rise of the mobile device as the primary way to manage your important life schedule, in which sport often plays a key role,” Barrett says. About ECAL ECALis the first right-time, event-driven communications platform that forges closer, more influential relationships between consumers and their favourite event-based organisations. Over 300 major sports and entertainment brands rely on ECAL to increase revenue streams, acquire important customer data, and develop deeper levels of engagement and trust with high value customers. Over 600K people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. Flagship customers include The New England Patriots, Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics, plus major sports across Australia, New Zealand and United Kingdom. The management team has played key roles in prestigious organizations, including The British Horseracing Board (UK), Carlton Football Club (Aust), SecurePay (Aust), Real Estate Group, and iSelect. ECAL Directors include Patrick Barrett (Founder & CEO), Larry Kestelman who founded Dodo Internet (sold $220M), Matt McCann (former Director / CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers) and Ilya Frolov, Founding Partner at Oxygen Ventures (ECAL’s lead investor). ECAL Advisors include Chris Bernard of Microsoft, David Riemer formerly of Yahoo and J. Walter Thompson and Simon Raik-Allen, current CTO at MYOB. ECAL was founded in 2010 by Patrick Barrett with the platform built and launched in 2012. ECAL is globally headquartered in Melbourne, Australia with a US Headquarters in New York. Pro Sports Teams Strengthen Communication with Fans Through ECAL Calendar-Based Digital Channel 2015-03-03T22:05:00Z pro-sports-teams-strengthen-communication-with-fans-through-ecal-calendar-based-digital-channel Melbourne, Australia—March 4, 2015—ECAL, the first right-time communications platform company, has launched its proprietary ‘Sync to Calendar’ subscription tool that enables any events-based organisation to deliver rich events content directly into any personal calendar on mobile, desktop or social. With one click the ECAL ‘Sync to Calendar’ button launches a new mobile-responsive pop-up display that allows customers to choose their favourite content, select their calendar program, and sync. Since ECAL technology is totally ‘dynamic’, customers are kept updated with any changes or any new events instantly, directly in their calendar. Numerous Advantages The advantages for sports, entertainment, corporate and community organisations alike are numerous. For example, they can use the tool as a new laser-like marketing channel to communicate events and sales opportunities that suit the user’s profile – for communications at the ‘right time’, in the ‘right place’. Additionally, the ECAL platform can be used as a new commercial property for organisations to sell sponsorships, with a range of high value benefits including branding and integrated content and sales links in the calendar of consumers. The ECAL channel is completely customisable for both organisations and consumers. Consumers have complete ‘opt-in’ power to which organisations they subscribe to and what types of content they would like to receive, from game schedules to ticket on-sale dates to TV programming and corporate events. Organisations can customise the location and branding of the ‘Sync to Calendar’ subscription tool, which comes in two formats – a long button and a square icon; for example, they can place this ‘sync’ icon on their social bar on their website or alongside any event listing. ECAL has also added a social sharing function allowing consumers to share the calendar link with their friends and followers on Facebook, Twitter, Google+, LinkedIn and more. “The calendar is the last untapped marketing frontier,” says Patrick Barrett, founder and CEO of ECAL. “It’s the best place for brands to forge stronger relationships with their most high-value customers.” Barrett says “ECAL clients such as the New England Patriots are finding this new channel provides 10 times greater click through rates than rich media, as well as unprecedented opt-in rates of 98 per cent with an ROI of anywhere from 30 -300 times.” “ECAL is the perfect solution,” said Jana Gauthier, Director of Digital Media at New England Patriots. “Not only is it easy to set up and maintain, but any modifications will automatically update on the fans’ calendar of choice – smartphone, social media and desktop. Plus we can attach marketing opportunities and drive traffic back to Patriots.com assets.” About ECAL ECAL is the first right-time, event-driven communications platform that forges closer, more influential relationships between consumers and their favorite event-based organizations. Over 300 major sports and entertainment brands rely on ECAL to increase revenue streams, acquire important customer data, and develop deeper levels of engagement and trust with high value customers. ECAL is successfully entering new expansive verticals including banking, education, and media now too. Over 600,000 people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. Flagship customers include The New England Patriots, Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics, plus major sports across Australia, New Zealand and United Kingdom. The management team has played key roles in prestigious organizations, including The British Horseracing Board (UK), Carlton Football Club (Aust), SecurePay (Aust), Real Estate Group, and iSelect. ECAL Directors include Patrick Barrett (Founder & CEO), Larry Kestelman who founded Dodo Internet (sold $220M), Matt McCann (former Director / CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers) and Ilya Frolov, Founding Partner at Oxygen Ventures (ECAL’s lead investor). ECAL Advisors include Chris Bernard of Microsoft, David Riemer formerly of Yahoo and JWalter Thompson and Simon Raik-Allen, current CTO at MYOB. ECAL was founded in 2010 by Patrick Barrett with the platform built and launched in 2012. ECAL is globally headquartered in Melbourne, Australia with a U.S. Headquarters in New York, New York. www.ecal.com  Australia's ECAL Expands Overseas, Opens Office in New York 2015-01-27T02:08:19Z australia-s-ecal-expands-overseas-opens-office-in-new-york Melbourne, Australia and New York, NY —January 27, 2015— Australian technology platform ECAL has launched its US headquarters in New York, signalling the first major step in its plans to expand the business globally. ECAL is the world’s leading right-time, event-driven communications platform; the company recently re-signed lead client Major League Soccer (MLS) on a multi-year deal, complementing a growing US-based client roster that includes NFL teams the New England Patriots, Chicago Bears and Washington Redskins, NBA’s Boston Celtics, and Duke University athletics, as well as local entities in the AFL, NRL, Football Federation Australia, Cricket Australia, Australian Rugby Union and Formula One Australian Grand Prix. ECAL, which recently closed a $2 million ‘Series A’ funding round from Melbourne-based Oxygen Ventures, also announced the appointment of John Lambrides as the Vice President of ECAL Americas. Lambrides is an experienced business development executive with a track record for delivering revenues and establishing relationships with top-flight companies.  He will be the point person for ECAL in the US, overseeing the company’s push into new markets such as financial services, retail and media. Rich Event Content ECAL delivers rich event content from sporting events to concerts to business appointments directly into any personal calendar on mobile, desktop or social. Over half a million people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. According to Patrick Barrett, founder and CEO of ECAL, the personal electronic calendar is “the last untapped marketing channel” available to brands. “Marketers are getting shut out as consumers choose to bypass them on email, advertising and even social media,” said Barrett. “We’ve found a way to reach them on new ground—their calendars -- and it’s become valuable marketing real estate." “We work with well-recognised US-based sports and entertainment brands including most of the major sporting leagues; they’re using ECAL to communicate with their fans and customers in ways they never imagined. By opening an office in New York, we’re at the epicentre of companies willing to innovate, including media publishers, sports leagues and the financial industry,” said Barrett. The ECAL New York office is located at 335 Madison Avenue, an address enjoyed by the likes of Facebook prior. The company plans to hire and expand the sales and account teams at this location. About ECAL ECALis the first right-time, event-driven communications platform that forges closer, more influential relationships between consumers and event-driven organizations. Over 250 publishers rely on ECAL to increase revenue streams and develop deeper engagement and higher levels of trust with high value customers.  This results in greater brand equity and exposure. Over 500,000 people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. Flagship customers include The New England Patriots, Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics.  ECAL’s management team has played key roles in prestigious organizations, including The British Horseracing Board (UK), Carlton Football Club (Aust), SecurePay (Aust), Real Estate Group, and iSelect. ECAL Directors include Patrick Barrett (Founder & CEO), Larry Kestelman who founded Dodo Internet (sold $220M), Matt McCann (former Director / CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers) and Ilya Frolov, Founding Partner at Oxygen Ventures (ECAL’s lead investor). ECAL Advisors include Chris Bernard of Microsoft, David Riemer formerly of Yahoo and J. Walter Thompson and Simon Raik-Allen, current CTO at MYOB. ECAL was founded in 2010 by Patrick Barrett with the platform built and launched in 2012. ECAL is globally headquartered in Melbourne, Australia with its US base in New York, New York. MORE - www.ecal.com  'The Big Pitch' Winner ECAL Secures $2M Funding 2014-08-18T12:20:28Z the-big-pitch-winner-ecal-secures-2m-funding ECAL, the global ‘precision marketing’ platform for events, has raised $2 million in funding from Larry Kestelman’s Oxygen Ventures.  ECAL was judged a joint winner of the inaugural ‘Big Pitch’ event for start-ups organised by Oxygen Ventures on 17th June in Melbourne. ECAL delivers relevant and on-time marketing information into a consumer’s calendar, driving increased awareness, engagement and sales. Its being increasingly adopted by savvy marketers in search of more accurate and targeted communications with consumers.  The calendar remains one of the last of the daily consumer interfaces untapped by brands seeking engagement with consumers. ECAL Highlights ECAL was launched in 2012 by founder Patrick Barrett – built on Australian-developed proprietary technology ECAL now serves more than 6 million ‘calendar activities’ each day – growing month on month With over 100 major clients across the US, Europe and Asia-Pacific, ECAL’s initial focus was major sports (with representation in major sporting competitions including NFL, NBA, MLS, LPGA, EPL, AFL, NRL, Big Bash League and more) Consumer engagement for a calendar interaction far exceeds traditional e-marketing channels - with ‘open rates’ 5-20x greater than email, and ‘click-through’ rates 3-30x greater than online display advertising, and up to 10x greater than ‘rich’ media advertising. $2m investment will drive new product development outside of major sports, the launch of a SaaS (Software-as-a-Service) version of the platform and expand the sales team in North America. Big name clients include NFL teams (New England Patriots, Chicago Bears, Washington Redskins), NBA teams (Boston Celtics), Major League Soccer, LPGA, NCAA and College Sports in the US; English Premier League teams, Premier Rugby teams, European PGA Golf in Europe; and locally, ECAL is used across the AFL, NRL, Cricket, Soccer, Super Rugby, NBL, NZ Rugby Union and more. Founder and CEO, Patrick Barrett says, “This investment will significantly accelerate our growth by enabling ECAL to go the next level.  The capital will enable us to expand our geographic footprint, to service new markets, and to develop our product further.  By having someone with Larry’s experience involved in the next phase of growth, we will be the beneficiary of far more than the $2m on investment Oxygen brings to the business.” Investor and former Dodo Internet founder, Larry Kestelman of Oxygen Ventures, says “ECAL is such a terrific idea, brilliant in its simplicity, and we see great potential for its use beyond sport and entertainment. At Oxygen, we back great teams, big ideas and bold plans, and we are very much looking forward to our partnership in ECAL.” Joining Mr. Barrett on the E-DIARY Pty Ltd Board is former iSelect CEO Matt McCann, Kestelman and Oxygen Investment Director, Ilya Frolov. The company has also recruited an impressive Advisory including US based Chris Bernard (Microsoft) and David Riemer (ex-Yahoo), plus current CTO at MYOB, Simon Raik-Allen.