About Us

At Marketsoft, we believe that marketing should be all about the customer and that data provides an unprecedented opportunity to make this happen. Used effectively, data allows marketers to shift their mindset from a dated product-centric mentality to one where all marketing actions are defined by the customer. We provide agile data services to help our customers with challenges such as data quality, achieving a single customer view, data hosting to resolve ac cess issues, segmentation and personalisation, privacy and compliance, measuring marketing activities to understand success and, ultimately, using data to better understand and predict the behaviour and needs of the customer. Our customers include acp magazines, adtec, ANZ Wealth, AMEX, Bauer Media Group, Caltex, Citibank, Commonwealth Bank, Green Peace, Guide Dogs NSW, identity direct, New Zealand Post Group, Starlight Foundation, Time Magazine, Zurich Financial Services.