About Us

You would think that with the brightest minds and billions of dollars of research funded by corporations and universities into everything from gym equipment to running shoes, something would have been invented to reduce injury and mimic running. Yet, from a dusty tin shed in regional Australia, we invented the first non-impact running trainer to match the feeling and intensity of running. In August 2010, serial entrepreneur, Steve Cranitch, clearly envisioned the need and put together a research and development plan to find a solution. Yet he never fully appreciated just how challenging it would be, or how long it would take to have it manufactured.