About Us

Sami Yusuf is a British singer-songwriter, composer, producer and an accomplished musician. Endowed with a strong cultural affiliation to music; privileged with a musical background and having studied music with several renowned composers, including those from one of the world’s most prestigious music institutes – the Royal Academy of Music in London, music is his destiny was unsurprising a prediction acquaintances would so confidently make. Sami is one of the UK’s biggest exports in the last decade. In the course of 10 years, he has masterfully navigated through unchartered waters – he has won over the hearts and minds of millions from across the Middle East, Europe, North America and North Africa. His compass, in principle, has been his self-coined genre – Spiritique. Manifested both musically and philosophically in his music, Spiritique is a product of Sami’s identity. Sami is a passionate advocate of unity and is boldly committed to cross-cultural appreciation through promotion of universal values and celebration of the human spirit. The aim is to bridge the gap between perceptions and sense of incompatibility, and to foster spiritual autonomy so we may usher into a new era of cooperation and coexistence. When different races stand side by side, when young and old, pious or agnostic, male or female sing in one voice; that’s when Spiritique shines. An ambitious undertaking it may be to some. To many, it has already begun.