About Us

Allure Media publishes targeted websites in Australia, including Gizmodo, Kotaku, Lifehacker, PopSugar, FabSugar, BellaSugar, Defamer and Babble. More than two million Australians read our titles each month, generating about nine million page impressions. Allure Media is one of Australia's fastest-growing digital publishers, with more than 1.5 million readers each month. Our technology network reaches over one million Australians every month and we have aggressive plans to replicate that success in entertainment and lifestyle categories. Backed by the same team that launched ninemsn and EBay Australia/NZ, our management team has backgrounds in senior journalism and commercial roles at News Limited, Yahoo! and ACP Magazines. The company was founded in 2006 and is backed by technology investment fund netus.