About Us

The Australian Alliance for Data Leadership (AADL) is a network of associations with the common thread of data and customer experience, representing the essential functions of data-driven business. Associations within the AADL network associations include: • Association for Data-Driven Marketing & Advertising, • Institute for Analytics Professionals Australia (IAPA), • Data Governance Australia (DGA); and • Digital + Technology Collective. The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is the leading authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.