About Us

The Big Red Group (BRG) is the parent company of experience businesses RedBalloon (Australia and New Zealand), Adrenaline, Marketics (Albert AI), and Redii.com. BRG delivers the framework, platforms and services to each of the separate businesses, which allows us to invest capital in our people, technology and growth. Each business benefits directly from the combined resources of the group, and this management structure allows them to focus on delivering great experiences. It is our shared sense of purpose that unites our teams. Our businesses shift the way people experience life. We do this by serving an experience every minute in Australia and New Zealand - that’s 525,600 experiences in 2019 year alone. But we have even bigger plans to take what we do and scale it into other geographies and markets. Our vision is to take our purpose global and serve a customer an experience every second somewhere on earth.